OXNARD, CA (05.13.25) – Modus is proud to announce it will exhibit during the Pacific NW Mobile Electronics Expo (PNWCEE), held May 19-21 in Seattle at the DoubleTree Suites by Hilton.
“After a tremendously successful Modus brand and product launch in March, we are continuing to demonstrate our commitment to innovation in the mobile electronics industry,” said Matthew Delgado, Director of Sales at DSP Solutions. “The Pacific Northwest is a vital territory in the 12Volt and marine industries and PNWCEE is the premier mobile electronics event in that region. With the area’s strong marine market and thriving car audio community, PNWCEE provides an ideal platform to showcase our innovative solutions. We are looking forward to presenting Modus mobile and marine products to both local and nationwide industry professionals, manufacturers, and dealers during the show.”
During PNWCEE 20205, Modus will conduct multiple training sessions, including:
Tuesday, May 20; 8:30am – 9:20am
Trainer: Tony D’Amore & Jason Digos
Topic: How can an amplifier be more than 100 percent efficient?
Engineering wizards Tony D’Amore and Juan Rodriguez will explain their new patented current averaging technology in Modus Amplifiers. Learn about real world applications for this amazing technology
Wednesday, May 21; 8:00am – 8:50am
Trainer: Rob Osheaski
Topic: Marine Applications with Modus
Meet the Modus Marine product team and learn about the specific advantages of Modus Marine product.
PNWCEE has established itself as a cornerstone event for the mobile electronics industry in the Pacific Northwest. It offers attendees exclusive access to new product releases, hands-on demonstrations, and specialized training sessions. The event’s strategic timing and location make it an essential gathering for industry professionals looking to stay ahead of market trends and technological advancements.
For more information about Modus products and partnership opportunities, request more information on the web at www.modusglobal.com.
MORTON GROVE, IL (05.12.25) – The House Of Electronics invites all to attend the company’s annual Dealer Show on Tuesday, May 20th at 6PM at the Morton Grove IL location. “We will have a huge Outdoor Show in our parking lot with over 45 Vendors in attendance such as Pioneer, Kicker, Rockford Fosgate, Maxxsonics, Metra, Sundown, Stetsom, Wavtech, VOXX, DEI, Boss, Epsilon, Magnadyne, Orion, and many more” Teg Manchanda stated.
Continuing “We will host ONE Sound-Off Competition at 7PM during the Show. We will have fresh food made on site and plenty to drink. Please come and take advantage of all the specials, over 1000 different products on sale from all vendors. Manufacturers will be here to show you new products, give you free POP, present their brand and give you Raffle Tickets.”
All Dealers that come are welcome to participate in the huge raffle at the end of the Show. Over 30 free items will be raffled off at the end of the event. Sound Off Competition on Tuesday May 20th at 7PM ONE Sound Off is on-site during the Dealer Show.
All Dealers are welcome to participate. The Winner of the competitions will receive a $250 credit to shop at House Of Electronics. 1st Place Trophy, 2nd place will receive a $100 credit plus 2nd place trophy
NASHVILLE, TN (05.12.25) — The Mobile Electronics Certified Professional (MECP) program continues to expand the benefits available to certified professionals and participating retailers. From free admission to industry events like the Mobile Electronics Association’s KnowledgeFest to discounts on certification courses and partner tools such as The 12V Dashboard, MECP is focused on delivering value to professionals dedicated to advancing their careers.
MECP professionals have long enjoyed discounted access to Mitchell1 ProDemand through 1sixty8 media. Now, that benefit is expanding to provide technicians certified at the Skilled Installation Technician level or higher a one-time credit of $50 (for quarterly billing) or $100 (for annual billing), making this essential tool even more accessible to those committed to advancing their expertise.
Mitchell1 ProDemand, a comprehensive online service and repair information platform, offers OEM vehicle wiring diagrams, component locations, and labor time estimates making it ideal for creating accurate sales quotes and streamlining diagnostics. Users can search by Year, Make, Model, and Trim, or quickly identify vehicles by scanning the license plate or VIN. A keyword-based search function makes finding relevant information fast and intuitive.
“We’re always looking for ways to bring more value to those who work hard to improve their skills,” said Kris Bulla, owner and president of MECP. “Offering discounts and credits for tools that benefit the technicians and the businesses they work for is an essential part of the value ecosystem we’re building.”
Program Highlights:
All MECP-certified professionals and Company Admins are eligible for the discounted rate of $139.99/month for ProDemand. This is a savings of $60/month off the standard price. Subscriptions are available with quarterly or annual billing.
Technicians certified at the Skilled Installation Technician level or higher, or Company Admins who employ technicians certified at the Skilled Installation Technician level or higher, qualify for a one-time credit towards their 1sixty8 media managed ProDemand Subscription:
$50 for quarterly billing
$100 for annual billing
The standard discount becomes available automatically in the user’s MECP Profile once MECP certification has been achieved. If they are certified at the Skilled level or higher, or the company they Admin has a Skilled or higher level, an additional button will appear in your MECP profile to claim the credit.
“Knowledgeable technicians mean better outcomes for clients and a healthier business overall,” said Mitch Schaffer, president of 1sixty8 media. “By partnering with MECP, we’re encouraging ongoing education while making it easier for shops to access the tools they rely on, like Mitchell1 ProDemand.”
To access the discount or claim your credit, log in to your MECP Profile or contact the MECP team at mecp@mecp.com. For complete details on this offer, reach out to Mitch Schaffer at mitch@1sixty8.com.
DIAMOND BAR, CA (05.09.25) – Registration is officially open for the 2025 SEMA Show, the world’s leading automotive aftermarket event. Returning to Las Vegas, Nev., November 4-7, 2025, the Show brings together the most influential minds, innovative brands, and trend-setting builders, making it the ultimate destination for anyone serious about the business of the automotive aftermarket industry.
Filling every square foot of indoor and outdoor space at the Las Vegas Convention Center and featuring more than 2,000 exhibitors, the SEMA Show is where groundbreaking products debut, game-changing ideas take shape, impactful business relationships are made, and custom vehicles steal the spotlight. From performance and restoration to off-road and advanced technologies, this is where the industry’s future comes alive.
The 2025 event builds on the incredible momentum of the 2024 SEMA Show, which drew tremendous support from every corner of the industry. From packed exhibit halls and dynamic activations to the popular SEMA Fest concert and the open-to-the-public Friday Experience, the 2024 Show reaffirmed SEMA’s role as the industry’s most vital and unifying platform. That strong foundation sets the stage for an even bigger and more impactful experience this year.
“For businesses navigating a rapidly changing market, the SEMA Show offers more than inspiration—it offers stability and an unmatched environment to future-proof your business,” said SEMA Vice President of Events Tom Gattuso. “In times of uncertainty, SEMA delivers clarity, confidence and opportunity, fueling connections that matter and growth that lasts.”
Pricing: Online registration for qualified professional attendees is $50 per person through Friday, June 27. Starting June 28, the rate increases to $75, and as of September 27, registration online or onsite will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX.
The 2025 Show will feature immersive activations throughout the campus, giving attendees a deeper, more hands-on experience across every segment of the industry. Education seminars and networking functions will also take place throughout SEMA week, providing attendees with an unmatched opportunity to learn from and connect with industry experts.
Enthusiasts Welcome: While the SEMA Show is the go-to business hub for automotive professionals, it continues evolving to welcome the broader car culture community—enthusiasts, consumers, and fans who power the passion behind the industry. Through new programs and experiences, SEMA is welcoming automotive aftermarket enthusiasts more than ever.
SEMA Show Friday – Open to the Public takes place on Friday, November 7, giving car culture fans a unique opportunity to explore the excitement of the SEMA Show. With access to the Show floor, curated feature vehicle displays, outdoor demonstrations, and crossover experiences with SEMA Fest, Friday attendees get a rare behind-the-scenes look at the trends and talent shaping the future of the marketplace.
Also open to the public, SEMA Fest returns in 2025 with even more energy and entertainment. Featuring live music, motorsports action, vehicle displays, and lifestyle experiences, this celebration connects the enthusiast community with the creative spirit of the aftermarket. As part of open registration for the SEMA Show, SEMA Fest is releasing a limited number of tickets for both SEMA Show Friday – Open to the Public and the SEMA Fest concert, offering fans and industry insiders the opportunity to purchase tickets at the lowest possible cost. The SEMA Fest artist lineup will be announced later this summer.
“SEMA continues to evolve to serve not only the industry’s professionals but also the passionate enthusiasts who drive the market forward,” said Andy Tompkins, SEMA Trade Show Director. “With expanded experiences like SEMA Fest and SEMA Show Friday – Open to the Public, we’re creating access for people to engage with automotive culture in meaningful and exciting ways and in turn, a growing enthusiast base will help create a stronger industry.”
From product launches to unforgettable live experiences, the SEMA Show brings together everyone who lives and breathes the automotive lifestyle.
Register now and be part of the global gathering that drives the automotive world into the future. Visit www.semashow.com to secure your badge. For updates on SEMA Fest, including musical acts and times, or to purchase SEMA Show Friday – Open to the Public tickets, visit www.semafest.com.
LIBERTYVILLE, IL (05.09.25) – Innovation that’s compact. Sound that’s clean. Feel more from your audio system setup with STREET MACHINE innovation. Autotek STREET MACHINE amplifiers deliver a listening experience that brings out higher sound quality with minimum distortion levels while remaining more compact with a tighter footprint in size. The entire line of STREET MACHINE amplifiers features monoblock, 2-channel, and 4-channel models. Dive deeper into your sound!
Whether you are seeking crisp sound quality or someone who craves powerful playback for a dynamic ride, STREET MACHINE amplifiers offer the perfect blend of power, precision, and reliability. The STREET MACHINE series is built to provide a high-octane audio experience, perfect for audio enthusiasts who want to get the most out of their sound system with compact performance.
IRVINE, CA 05.08.25 -(BUSINESS WIRE) – Masimo Corporation (Nasdaq: MASI), a leading global medical innovator, today announced that it has entered into a definitive agreement to sell its Sound United consumer audio business to HARMAN International (“HARMAN”), a wholly-owned subsidiary of Samsung Electronics Co., Ltd., for an aggregate purchase price of $350 million in cash, subject to certain adjustments. The sale follows the previously announced review of Masimo’s consumer audio business and will support the Company’s strategic focus on driving innovation in its core professional healthcare segment. The transaction is expected to close by the end of 2025, subject to receiving necessary regulatory approvals.
Quentin Koffey, Vice Chairman of Masimo’s Board of Directors, stated, “Finding the right home for this business has been a stated priority of the new Board from day one, and this transaction represents an important milestone as we continue to position the Company to achieve our goals of accelerating revenue growth while delivering disciplined margins. Masimo has tremendous opportunities ahead and we are confident we have the right healthcare-focused strategy, experienced leadership team and culture of innovation in place to build on our significant positive momentum.”
Dave Rogers, President of HARMAN’s Lifestyle division, said, “This acquisition represents a strategic step forward in the expansion of HARMAN’s core audio business and footprint across key product categories such as Home Audio, Headphones, Hi-fi components, and Car Audio. It complements our existing strengths and opens new avenues for growth. Sound United’s portfolio of world-class audio brands including Bowers & Wilkins, Denon and Marantz, will join HARMAN’s iconic family of brands, including JBL, Harman Kardon, AKG, Mark Levinson, Arcam, and Revel. Built on a shared legacy of innovation and excellence in audio technology, this combined family of brands, together with the talented employees of both companies, will deliver complementary audio products, strengthen our value proposition and offer more choices to consumers.”
Katie Szyman, Chief Executive Officer of Masimo, said, “Since I took over as CEO, a key objective has been refocusing our business to ensure we are allocating time and resources to areas of unmet clinical need and driving growth and operational efficiencies. This transaction aligns with these objectives. Our consumer audio business and its talented team will be well positioned for growth and success under HARMAN’s leadership.”
The transaction is subject to the satisfaction or waiver of certain closing conditions, including the receipt of any required regulatory approvals.
Centerview Partners LLC and Morgan Stanley & Co. LLC served as financial advisors to Masimo and Sullivan & Cromwell LLP served as legal advisor to Masimo in connection with the transaction.
LIBERTYVILLE, IL (05.08.25) – Ready to feel a louder punch in your audio? Raise the bar with MB Quart Discus DS2 shallow subwoofers that bring unparalleled clarity in bass delivery while maintaining a shallow subwoofer profile design. The entire line of Discus DS2 shallow subwoofers includes 12-inch (DS2-304), 10-inch (DS2-254), and 8-inch (DS2-204) 4-Ohm DVC shallow subwoofer sizes. If you need more bass gains in those compact or tight vehicle spaces — Discus DS2 subwoofers deliver!
Discus DS2 shallow subwoofers are crafted with innovative precision, featuring a unique cone design and high-excursion capabilities that ensure accurate sound reproduction. The result is a subwoofer that not only delivers powerful bass — but also maintains clarity and fidelity across the entire audio spectrum in your MB Quart car audio setup. These subwoofers boast high-power handling performance, ensuring deep, resonant bass that can be felt as much as it is heard.
See Bruce Gilsdorf is shown with a selection of FlashTech products to be spotlighted at PNWCEE 2025.
METAIRIE, LA (05.07.25) – “FlashTech Lighting is bringing innovation to PNWCEE 2025, showcasing our latest cutting-edge lighting solutions—including our patent-pending Shockwave bulbs and versatile off-road lighting kits. Designed to help shops simplify inventory and boost sales. FlashTech products combine power, flexibility and ease of installation,” Stephen Gordon, company owner, related.
“Come meet our Northwest Sales Rep, Bruce Gilsdorf, to see firsthand how FlashTech is redefining the lighting game. Be sure to check out our ColorChase dynamic lighting line, featuring addressable RGB technology across underbody kits, halos, wheel rings, and more—all controllable via app for stunning visual effects and full customization” Gordon continued.
“Stop by our booth to experience the difference in performance, innovation, and real support that only FlashTech can deliver” Gordon concluded.
WASHINGTON, DC (05.07.25) – The Specialty Equipment Market Association (SEMA), on behalf of the nation’s automotive aftermarket industry and millions of automotive enthusiasts across the U.S., issued the following statement after the U.S. House of Representatives’ 246-164 vote to overturn California’s Clean Air Act waiver for the state’s Advanced Clean Cars II policy (a.k.a. EV mandates or internal combustion engine vehicle ban):
If you’re going to force 40% of the nation to do your bidding, you better deliver a stronger policy than California’s Advanced Clean Cars II, which will cripple the economy, force families into vehicles they can’t afford, and saddle communities with an untenable, impractical edict with which to contend. California would have you believe there is a pot of gold at the end of the EV rainbow, in the form of millions of jobs installing chargers and expanding the grid, but in truth California would have on their hands the blood of an entire, legacy automotive industry that Americans have grown to rely upon and trust.
Lawmakers in the House on both sides of the aisle see through these lies and understand what’s at stake, and we thank them for slamming the door on EV mandates by voting in favor of a Congressional Review Act resolution to strike down California’s Clean Air Act waiver. Their bipartisan vote will preserve vehicle choice nationwide, particularly at a time when people are keeping vehicles longer, using them to transport their families, and kickstart businesses and careers.
We’re on to the Senate. It’s time for Senate Republicans and Democrats to stand up, declare that California does not speak for our nation, that the Golden State’s policies are not solutions to our country’s issues, and that it is not partisan to say, “I believe in American ingenuity, not mandates.” The Senate must now vote to reclaim what California has stolen: our nation’s ability to bring all options to the table in service of solving the carbon emissions conundrum.
BACKGROUND
SEMA represents the automotive aftermarket industry, a third of which are businesses that are entirely dependent on products for internal combustion engine (ICE) vehicles. To enact an ICE vehicle ban through EV mandates would represent a significant hit to the nation’s economy by causing irreparable harm to an industry that annually delivers a $337 billioneconomic impact and supports more than 1.3 million American jobs through domestic manufacturing and sales.
33% of the nation’s automotive aftermarket industry is ICE-dependent, representing over $100 billion in economic impact to the U.S. economy, and impacts roughly 330,000 jobs.
SEMA is not anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge.
SEMA and a coalition of 335 small businesses from the automotive aftermarket in early April urged House of Representatives and Senate leadership to hold votes to put an immediate stop to the implementation of the Advanced Clean Cars II (ACC II) regulation.
During the 2024 presidential campaign, SEMA, through its Driving Force Action SuperPAC, educated voters about the damaging impact of EV mandates, and the profound importance of empowering the automotive aftermarket to develop innovative solutions to carbon emissions using American ingenuity.
METAIRIE, LA (05.06.25) – ORACLE Lighting is proud to announce the appointment of Jaclyn Bradham as Chief Revenue Officer (CRO). With more than 15 years of experience in sales leadership and revenue growth, Jaclyn brings a dynamic, results-driven approach to the executive team at a pivotal time in ORACLE’s growth trajectory.
“We’re excited to welcome Jaclyn Bradham as Oracle Lighting’s new Chief Revenue Officer,” said Tiffanie Hartenstein, CEO of ORACLE Lighting. “With her strong industry background and a proven track record of driving strategic growth, Jaclyn is exactly the kind of leader we need as we continue to scale in the automotive aftermarket. Her expertise will play a key role in enhancing the customer journey and elevating the Oracle Lighting brand experience.”
Bradham brings over 15 years of sales leadership experience, including significant time in the automotive media and publishing industries. Most recently, she served as Vice President of Media Revenue and Sales at Hemmings, the largest publisher of collector car magazines and a trusted marketplace for buying and selling classic vehicles. At Hemmings, she led efforts across multimedia content, digital platforms, and sales strategy, implementing CRM systems, launching new media products, and training high-performing sales teams. Her leadership helped drive sustained revenue growth and expand Hemmings’ reach in the highly competitive collector car and automotive enthusiast space, working with manufacturers to reach their target audiences..
Jaclyn Bradham
Before joining Hemmings, Bradham spent nearly a decade at The Business Journals, where she held several senior roles, playing a critical role in developing national sales, product roll-out plans and mentoring emerging sales talent across multiple markets.
Known for her straightforward communication, results-oriented leadership, and passion for solving complex business challenges, Bradham has a proven track record of aligning sales and marketing strategy with broader organizational goals. Her ability to lead cross-functional teams and foster a culture of performance and accountability makes her an invaluable addition to ORACLE’s leadership team.
“At Oracle Lighting, our core values—Grow or Die, One Team, Accountability, and Loyalty—aren’t just words; they’re the foundation of everything we do,” Hartenstein added. “We look for leaders who live and breathe the G.O.A.L., and Jaclyn absolutely does. Her drive, team-first mindset, and commitment to excellence make her an incredible addition to our executive team.”
In her new role, Bradham will oversee revenue strategy and sales operations across all channels, with a focus on optimizing performance, enhancing partner success, and scaling ORACLE’s presence in new and existing markets.
“I’m thrilled to be joining a company with such a bold vision and a values-driven culture,” said Jaclyn Bradham. “ORACLE Lighting has built an incredible reputation for innovation and quality, and I look forward to working alongside this talented team to unlock new opportunities, drive growth and deliver even more value to our customers and partners.”
Bradham holds a Bachelor of Arts in Communication, Media from North Carolina State University, and has previously served in media relations roles at the University of Alabama and with the Carolina Panthers, experiences that laid the groundwork for her successful career in sales, marketing, and team leadership.
12VoltNews.com 