Industry

2021 Progressive AFT Season Primed for Spectacular Launch at Volusia HM Doubleheader

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DAYTONA BEACH, FL (03.11.2021) – Months of intense preparation and eager anticipation will at last be rewarded as the 2021 Progressive American Flat Track season is just days away from its spectacular Daytona Bike Week launch. The 17-round battle royale to determine this year’s Grand National Champion will officially begin doubleheader style, with this weekend’s Volusia Half-Mile I & Volusia Half-Mile II presented by Daytona Dodge on Friday, March 12, and Saturday, March 13 at Volusia Speedway Park in Barberville, Florida.

Riding high on two consecutive GNC triumphs, Briar Bauman (No. 1 Indian Motorcycle/Progressive Insurance FTR750) returns as the championship favorite in the premier Mission SuperTwins presented by S&S Cycle class. That said, he’s been forced to dig deep to overcome the legendary Jared Mees (No. 9 Indian Motorcycle/Progressive Insurance FTR750), who scored career wins #49 and #50 at Volusia Speedway to open the 2020 season.

Sammy Halbert (No. 69 Coolbeth-Nila Racing Indian FTR750) and Brandon Robinson (No. 44 Mission Roof Systems Indian FTR750) ranked third and fourth, respectively, a year ago, each grabbing the checkered flag in the process. The two are back for a second season with their respective squads and should only continue to grow in that capacity.

And Robinson is not alone at a Mission Roof Systems outfit that’s quickly developing into a paddock power with the addition of Jarod Vanderkooi (No. 20 Mission Roof Systems Indian FTR750) alongside Brandon Price (No. 92 Mission Roof Systems Indian FTR750).

Former roadracing champions turned flat track aces JD Beach (No. 95 Estenson Racing Yamaha MT-07 DT) and James Rispoli (No. 43 Latus Motors Racing Harley-Davidson XG750R Rev X) stand as the series’ greatest hopes to prevent an Indian season sweep of the top spot on the podium. Beach took his Yamaha MT-07 DT to a pair of wins in 2019, while Rispoli proved to be a dominant force on his Latus Motors Racing Harley-Davidson XG750R en route to the 2020 AFT Production Twins title.

AFT Singles

Dallas Daniels (No. 1 Estenson Racing Yamaha YZ450F) has managed to outperform even the most unrealistic expectations thus far in his short Progressive AFT career. Now entering just his second full season as a professional, Daniels is brandishing the #1 plate in his AFT Singles title defense with an ocean deep pack of rivals itching for a chance to prove themselves against the sport’s newest superstar.

Daniels famously failed to qualify for the Main Event in last season’s opener at Volusia, only to strike back the following evening with a timely victory that set the stage for the remainder of the season.

The rider who walked away with opening night honors while Daniels watched from the fences was Australian Max Whale (No. 18 Red Bull KTM Factory Racing 450 SX-FFE), who blossomed into a championship runner-up in 2020. Whale should prove even more formidable this season as he joins the category’s all-time winningest rider, the newly hyphenated Shayna Texter-Bauman (No. 52 Red Bull KTM Factory Racing 450 SX-FFE), on the official KTM squad.

Premier-class race winner Henry Wiles (No. 17 American Honda/United Rentals CRF450R) will lead a stout three-rider effort for Turner Racing/American Honda that also features Cole Zabala (No. 51 American Honda/United Rentals CRF450R) and Trevor Brunner (No. 21 American Honda/United Rentals CRF450R).

Meanwhile, a stacked class of rookies is primed to spring into action, headlined by the highly touted Kody Kopp (No. 143 Smartop/Jones Honda/Latus Motors CRF450R).

AFT Production Twins presented by Vance & Hines

With reigning AFT Production Twins presented by Vance & Hines champion Rispoli stepping up to Mission SuperTwins duty, the fight for the #1 plate begins anew.

Cory Texter (No. 65 G&G Racing/Roof Systems Yamaha MT-07) wore the number all through the 2020 season and is well positioned to make another run at it this season. In many ways, Texter was even more impressive during last year’s championship runner-up campaign than he was when he actually took the title in 2019.

Texter split last year’s Volusia HM wins with fellow championship hopeful Ryan Varnes (No. 68 RVR/RoyBuilt Don’s Kawasaki Ninja 650). Two additional 2020 race winners — Ben Lowe (No. 25 Mission Roof Systems Harley-Davidson XG750R) and Johnny Lewis (No. 10 Moto Anatomy X Powered by Royal Enfield Twins FT) — are back as well. Lowe is now armed with an XG750R while Lewis’ Royal Enfield FT should have been well served with a full offseason of development following its impressive 2020 debut.

Another threat lurking within the field is the now full-time AFT Production Twins-focused Chad Cose (No. 49 Voodoo Ranger/Roof Systems Harley-Davidson XG750R) whose 2020 campaign yielded a staggering seven podium finishes.

While Rispoli may have moved up to Mission SuperTwins, the premier class returned the favor in the form of the talented duo of Dalton Gauthier (No. 79 D&D Cycles/Vance & Hines Harley-Davidson XG750R) and Dan Bromley (No. 62 Memphis Shades/Vinson Construction Yamaha MT-07). Gauthier and Bromley each have the potential to upend the established AFT Production Twins power structure; they are both recent AFT Singles champions, skilled all-around racers, and come in hardened following a year of bar-to-bar battle with the greatest riders in the sport.

Beyond the on-track action and the multitudes of Bike Week activities, Progressive American Flat Track will welcome in the new season with live music at the venue and an appearance by the weekend’s Grand Marshal, Isle of Man TT legend and DAYTONA 200 rookie Michael Dunlop.

Click to view Progressive ADT Events Health & Safety FAQ

Spectator safety remains the top priority and Progressive AFT has worked closely with local health and government officials toward those ends. For more on the specific precautions being undertaken, please consult the Progressive AFT Events Health & Safety FAQ.

Tickets are available for purchase now at this link. General Admission Grandstand and Turn 1 General Admission Grandstand (walk-in only) tickets are $33 in advance (children 12 and under are free in both GA areas with the purchase of an adult admission). The few remaining Premium General Admission Grandstand tickets, centrally located in the highest rows along the front stretch, are $60 in advance ($20 for children 12 and under). A $10 multi-day discount is available for each pair of Friday/Saturday GA tickets purchased in advance.

Thursday-Sunday weekend camping passes are also available in four tiers (Premium Reserved Covered, Premium Reserved, Reserved Hook-Up, and General Admission).

Gates will open for fans on both Friday and Saturday at 4:00 p.m. ET/1:00 p.m. PT with Opening Ceremonies set to begin at 7:00 p.m. ET/4:00 p.m. PT.

Live coverage of the entire weekend’s racing activities will be available on any device for only $1.99 a month via TrackPass on NBC Sports Gold with on-track activity beginning at 4:30 p.m. ET/1:30 p.m. PT each day.

The Volusia Half-Mile I & II presented by Daytona Dodge will air back-to-back on NBCSN on Saturday, March 20, starting at 12:00 p.m. ET/9:00 a.m. PT. The broadcasts will include exclusive features, cutting-edge aerial drone and onboard footage, and the expert commentary of Progressive AFT legend Chris Carr.

For more information on Progressive AFT visit www.americanflattrack.com.

To score the latest gear for the Progressive American Flat Track fan, visit our official merchandise store at store.americanflattrack.com.

Oracle Lighting Wins Case Against Chinese Counterfeiters

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METAIRIE, LA (03.10.2021) – Oracle Lighting has won its legal battle against a Chinese-based manufacturer of imitation products after a failed appeal process by the defendant.

According to Oracle Lighting’s attorney, the defendant appealed the lower court’s decision in a last-ditch effort to circumvent Oracle Lighting’s patent based on their argument that they had developed the design prior to Oracle Lighting. However, the defendant withdrew the appeal following an appeal hearing in which the Appeals Court judge told the defendant that their position “can hardly be supported”.

Shortly after Oracle Lighting unveiled its VectorLED Grill System at a trade show in 2017, Chinese knockoffs began appearing. “After nearly a year of work designing and developing this product, it was honestly heartbreaking to find knockoff products pop up online,” explained Justin Hartenstein, Director of Product Development at Oracle Lighting. “I had seen this happen before to other manufacturers in our industry and decided that we were not going to stand for this blatant design theft. We worked with our IP attorney, Jeffrey Banyas of Edwin A. Sisson, Attorney at Law, LLC, to develop and execute a strategy to take action against the overseas knockoff producers. I knew it would not be easy but I had no idea where this journey would take us.”

The court’s decision included an order for the defendant to immediately cease infringing upon Oracle Lighting’s patent. The court also ordered the defendant pay significant monetary damages to Oracle Lighting and ordered that the defendant pay certain court costs associated with the litigation. In doing so, the court also rejected the defendant’s arguments that they had come up with the design for this particular grill prior to Oracle Lighting filing its design patent application.

“In order for us to file litigation against the infringing company, the Chinese court explained that we had to first complete a ‘notarized purchase’, which basically translates to us having to conduct our own sting operation,” Hartenstein continued. “Our attorney assisted us in hiring private investigators overseas who, after months of investigation, used a cover story to gain access to the factory and, with hidden cameras, obtained evidence of the counterfeit parts. The entire operation had to be covert because these factories producing knockoff goods are often designed to be packed up and moved overnight, making them hard to pin down. Once our legal team in China presented this evidence to the judge, the court issued a demand to the factory to shut down production and the nearly two-year-long litigation process began. This was a massive undertaking for our company but I pursued this in the hope that it provides insight for other small businesses trying to protect their intellectual property rights overseas. It was not easy but these results demonstrate that even overseas counterfeiters can be held accountable. Oracle Lighting takes our intellectual property rights very seriously and we are willing to do whatever it takes to prevent the blatant theft of our patented designs.”

Banyas explained that Oracle Lighting asked his firm to develop and implement a plan to protect its products against overseas knockoffs and counterfeits. “This was no easy task as those who deal in illegal products often take extensive measures to insulate themselves from liability and accountability,” he explained. “Through our firms’ extensive network of private investigators and international law firms, we identified the factory making the knockoff products and obtained all of the evidence we needed to enforce Oracle Lighting’s Intellectual Property Rights. We thank the Suzhou Intermediate People’s Court for giving us a fair day in court and we hope that this decision serves as a strong example to other American companies that they can enforce their Intellectual Property Rights in China, and they do not simply have to accept lost market share to Chinese knockoffs and counterfeit products as an inevitable cost of doing business. I applaud the folks at Oracle Lighting for bucking that trend, and I am proud to have spearheaded the efforts that lead to these successful results.”

Designed for use on the Jeep Wrangler, Oracle Lighting’s innovative Vector Grill has earned the company awards from the Specialty Equipment Market Association (SEMA), including a 2018 Global Media Award and a runner-up award for the SEMA Best New Exterior Accessory Product of 2019.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Visit www.oraclelights.com for more.

Design Engineering Introduces Mazda Miata Floor Insulation Kit

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AVON LAKE, OH (08.10.2021) – Design Engineering, Inc. has introduced a new Interior Insulation Kit (# 050295) for the increasingly popular 1990-2005 first (NA) and second (NB) generation Mazda Miata models.

The Miata floor kit features DEI’s proven Under Carpet Lite material that insulates the cab from heat and blocks noise for a cool, comfortable ride.

As an added level of noise and vibration control, customers are encouraged to install DEI’s Mazda Miata Vibration Damping kit (# 50600).

“Whether your padding is worn out or you just want to upgrade your Miata’s interior, our DEI under-carpet kit does the trick,” says Mike Buca of DEI. “CNC-cut to precisely match the vehicle floor, it offers easy installation and years of trouble-free use.”

DEI’s Under Carpet Lite material is 1/2″ thick and engineered using multilayer construction to block heat and absorb engine and road noise. Pre-cut for an easy fit in 1990-2005 first (NA) and second (NB) generation Miata models, the material installs quickly on the vehicle floor to provide premium thermal insulation and reduces road and tire noise.

For more information about the Miata Interior Insulation Kit and DEI’s complete line of performance heat and sound control products, visit www.DesignEngineering.com.

EchoMaster Fleet Solutions is Exhibiting at Work Truck Week 2021

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CLEARWATER, FL (03.09.2021) – EchoMaster Fleet Solutions, the commercial division of AAMP Global, is showcasing their full-service solution capabilities for Fleet, Commercial, and OES at the NTEA Work Truck Week 2021 (WTW21).

EchoMaster Fleet Solutions is a full-service provider with a passion for engineering efficient solutions for Fleet, Commercial, and OES. From safety and security products, custom wiring harnesses, fleet monitoring, national installation services, and more – EchoMaster Fleet Solutions is dedicated to help deliver excellence for any upfitting need.

The WTW21 takes place online starting Monday, March 8th through March 12th. Register for the show using the following link: https://www.xpressreg.net/register/ntea0321/

EchoMaster Fleet Solutions is featuring the following products and capabilities at WTW21:

Telematics: Real-time, on-demand GPS tracking and driver monitoring. Our telematics solution provides the fleet management tool you need for vehicle tracking and preventative safety. We offer a complete telematics solution – the hardware, the software, and support – everything you need to be successful.

Commercial-grade Safety Cameras and Monitors: Commercial-grade safety cameras and monitors, available in analog high definition (AHD), to help improve a driver’s situational awareness, enabling a safer, and more informed driving experience. We have universal and vehicle specific solutions.

Beepers and Sensors: We have commercial-grade products with audible and/or visual warnings to help vehicles avoid collisions.

Dash Cameras and DVRs: Dash Cams and DVRs add additional liability and protection when vehicles are driving or parked. We also have an OBD II adapter for a simplified and seamless installation.

Infotainment Display System, HEIGH10: Features a high resolution 10-inch capacitive touch screen, with 16.7 million colors for a full visual experience, HEIGH10 is designed to enhance screen size, and infotainment features for drivers in any vehicle. The display and main turner box have a modular design, bolstering installation flexibility in space limited applications and in some cases where no installation dash kit is available. HEIGH10 delivers a wide variety of media inputs and integration options so you have total control of your music, navigation and other media.

The WTW21 takes place online starting Monday, March 8th through March 12th. Register for the show using the following link: https://www.xpressreg.net/register/ntea0321/

Custom Capabilities:

Custom Wiring Harness Manufacturing: We can develop custom wire harnessing solutions to help streamline and standardize installation services – for any vehicle. Our proficiency, experience and commitment to quality and timeliness are why our customers partner with us for their custom harnessing needs.

Custom Safety Solutions: We can create the perfect custom safety solution for your fleet. Adding safety features on your Fleet vehicles can help reduce the number of employee at fault incidents by minimizing vehicle blind spots.

Custom Lighting: Our customizable lighting systems helps improve visibility inside and outside of the vehicle – making it safer, easier, and more efficient to work or locate items.

The WTW21 takes place online starting Monday, March 8th through March 12th. Register for the show using the following link: https://www.xpressreg.net/register/ntea0321/

EchoMaster Fleet Solutions will be giving a live demo during WTW21:
March 9, 2021 – 3:30 PM – 3:45 PM EST
Telematics from EchoMaster Fleet Solutions – Tracking Simplified

Visit www.echomasterfleetsolutions.com for more.

SEMA Challenges EPA’s Motorsports Regulations in Court

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DIAMOND BAR, CA (03.09.2021) – SEMA filed an amicus brief in a lawsuit between the U.S. Environmental Protection Agency (EPA) and Gear Box Z. Inc. (GBZ) arguing against the EPA’s contention that the Clean Air Act (CAA) does not allow a motor vehicle to be converted into a racing vehicle used solely for competition. In the lawsuit, the EPA asserts that once a vehicle has been certified as a street vehicle, it cannot be converted into a racing vehicle even if that vehicle is trailered to the track and is never driven on public roads.

In its brief, SEMA asserts that the Clean Air Act does not apply to converted street vehicles used exclusively on the track. SEMA states that “the agency’s interpretation breaks from the plain language of the CAA, the legislative history, and EPA’s regulations and guidance.” The amicus brief notes that the EPA’s position contradicts its longstanding guidance and regulations and that the EPA previously stated that it “has no interest in vehicles that begin their existence as normal, EPA-certified production vehicles used on public roads and are then permanently converted to sanctioned competition-use only vehicles.”

The EPA first pursued this controversial interpretation of the CAA as part of a 2015 draft rulemaking, but it withdrew the provision following a huge public outcry initiated by SEMA. The following year, members of Congress introduced SEMA-sponsored legislation to confirm what had already been understood for the previous 45 years, that the Clean Air Act does not apply to vehicles modified for racing use only. The “Recognizing the Protection of Motorsports Act” (RPM Act) is bi-partisan legislation that clarifies that it is legal to make emissions-related changes to a street vehicle for the purpose of converting it into a dedicated racecar. It also confirms that it is legal to produce, market and install racing equipment. The RPM Act will require the voice and support of every racing enthusiast together with the industry and SEMA as we fight to pass this important legislation to counter EPA overreach.

“The recent lawsuit reinforces the importance of the RPM Act,” said Daniel Ingber, SEMA Vice President of Legal and Government Affairs. “The legislation is consistent with the intention of the Clean Air Act and the way it was interpreted for decades. It is vital that Congress pass the RPM Act to put an end to EPA overreach. SEMA remains committed to passing this important legislation.”

The GBZ case is before the U.S. District Court for the District of Arizona. SEMA will continue to fight the EPA’s flawed interpretation in court while urging the U.S. Congress to end the debate by enacting the RPM Act.

Click here for details about the RPM Act.

Click here for a copy of SEMA’s amicus brief.

Visit sema.org for more.

Stinger Electronics Launches New Marine and Powersports Media Player with Switch Command

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CLEARWATER, FL (03.08.2021) – The highly anticipated SPXM1 has arrived, just in time for boating and powersports season. The rugged infotainment hub puts a wide range of enhanced entertainment features into the hands of boaters and adventure seekers alike, and allows for a customizable experience.

SPXM1 adds a 2.7-inch full color display with LED-backlit buttons for viewing in all lighting situations, including while wearing polarized sunglasses. It is engineered to withstand the harsh elements experienced off-road or off-shore, with its IPX6-rated optical bonded front panel. 

For the audiophiles, SPXM1 is small but mighty with its built-in high-power 45 x 4 amplifier, ensuring your favorite tunes are heard in outdoor settings. Tweak the sound to your liking using the onboard EQ (with eight presets) and subwoofer-level control. SPXM1 can be expanded and controlled with the onboard front and selectable rear/subwoofer RCA outputs. Listen to your media your way, via the many available sources including Bluetooth, global AM/FM weather-tuner, USB input for MP3/WMA/WAV files or a wired AUX RCA input.  

Add the EchoMaster PCAM-150 camera using the onboard video input, to keep tabs on what’s going on around you. Keep an eye on that wakeboarder, boat or ATV behind you and add a layer of safety when docking or reversing.   

Bonus: When paired with SwitchHUB, Stinger’s 4-channel 100 amp solid-state relay, SPXM1 becomes your all-in-one digital media control center. Power up to four accessories with SwitchHUB’s four independent outputs; one 40A and three 20A outputs, for a combined total of 100A continuous. Easily turn your devices on and off using the dedicated SPXM1 screen that shows the status of all four devices at once. SwitchHUB also allows for a much easier and cleaner install of your accessories.

SPXM1 key features include: 

  • 2.7-inch color display with LED-backlit buttons for easy viewing in any lighting setting
  • Selectable day or night modes 
  • Built-in Bluetooth for music streaming
  • Other media sources such as global AM/FM weather-tuner, USB input for MP3/WMA/WAV files or a wired AUX RCA input
  • Camera input with external trigger 
  • Water-resistant front panel (IPX-6 rating) for withstanding harsh outdoor elements
  • Two-piece mounting system to secure the panel to the mounting surface 
  • Built-in 25 watts x 4 power amplifier (45W peak x 4) 
  • Rear AUX input 
  • 4-channel preamp outputs (2-volt front and selectable rear/sub)
  • Easy subwoofer control 
  • 7-band graphic equalizer with (8) music genre presets 
  • Memory saver – EEPROM non-volatile memory for retaining your presets and settings in case of a power outage, zero current draw in off-mode
  • Selectable high-pass and low-pass crossovers 
  • Adjustable input gain for each source 
  • Voltage gauge with low voltage alert
  • SwitchHUB-ready (sold separately)

Visit www.stingerelectronics.com for more.

Mobile Solutions Introduces Smart Router Table System

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TEMPE, AZ (03.08.2021) – Mobile Solutions announces the new Smart Router Table (SRT) system. It’s an industrial-grade router table with custom manufactured, welded and powder coated steel and has configurations that will suit any automotive audio or interior fabrication shop, from hardcore hobbyist to high-volume production operations. “It’s such an efficient way to add the production efficiency of a multi-bank router table without having to build it from the raw materials yourself. It’s a complete solution” says Mobile Solutions founder and president, Bryan Schmitt.

Schmitt and his team at Mobile Solutions designed and engineered the Smart Router Table (SRT) system to ensure that fabrication work has no barriers to efficiency, safety or quality. It is available in two or three bank configurations. The 1.25” high pressure laminated table top is balanced to ensure a level, safe surface on which to router even the most complex parts. Balancing a top involves lamination on both sides so the work surface doesn’t lose its true flat geometry. The top also has threaded inserts for machine hardware to bolt to the frame, as well as the optional particle management system.

For the optional router lifts, the work surface has CNC-machined openings for a precision fit. 1/16” steel router inserts are also included, which ensure the leveling screws on the router lift remain accurate over time, a very import feature so the work surface and router plate surface are always flush and safe.

The thick-wall, welded steel frame construction with adjustable 2” leveling feet means a sturdy footing while routers are spinning and parts cut or contoured on the router. The gloss clear powder coat finish of the frame is as good looking as it is functional and protective. Machine safety switches with a selectable left or right orientation and all necessary stainless steel mounting hardware are all included in the base system.

Smart Router Table (SRT) System Base Features
• Choose two or three bank configurations
• 1.25” high pressure, balanced and laminated work top surface
• White edge banding and light gray surface (laminated both sides)
• Precision CNC router lift openings with threaded inserts
• 1/16” steel router inserts
• Welded steel frame construction (1/8” wall thick) 3”x 3”and 3”x 6”
• Corrosion-resistant gloss clear powder coated finish
• 3/8”–16 stainless socket hardware
• 2” leveling feet
• Machine safety switches (left or right switch orientation)

Smart Router Table (SRT) System Add-Ons
• Patent-pending MS Dust Bucket particle management system
• MS precision CNC-machined router lifts
• A significant savings of both items is included when purchased with the SRT system versus purchased separately.

Prices start at $1829.99. A fully loaded three bank system with MS Dust Buckets and MS router lifts (as pictured top, center and lower right) is $2899.99. All tables are flat packed on a 60”x30” pallet and shipping costs are included in the contiguous 48 US States.

Visit mobilesolutions-usa.com for more.

Metra Electronics Ships New Dash Kits and a Speaker Adapter for Nissan Titan and Land Rover

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HOLLY HILL, FL (3.05.2021) – Metra Electronics, the leading manufacturer of aftermarket automotive solutions, is now shipping new dash kits for 2020-up* Nissan Titan models, along with a speaker adapter plate for 2016-up* models, and a dash kit for select 2005-2012 Land Rover LR2, LR3 and Range Rover Sport models.

The 95-7639HG is a Double-DIN dash kit and the 99-7639HG is a Single-DIN dash kit with a pocket, designed for 2020-up* Nissan Titan models. These kits are painted high gloss black to match the factory finish.

A video showcasing these new kits from Metra’s YouTube channel can be viewed below:

To replace the front factory speakers in 2016-up* Nissan Titan models, Metra’s 82-7402 speaker adapter plate allows 6-inch by 9-inch aftermarket speakers to fit without noticeable gaps. These front speaker adapter mounting plates are sold as a pair.

For LandRover, Metra’s new 95-9406B Double-DIN dash kit fits 2008-2012 LR2 models, 2005-2009 LR3 models, and 2006-2009 Range Rover Sport models. It is painted scratch-resistant matte black to match the factory finish and designed for a seamless fit. All of these new products are in stock and shipping now.

Visit MetraOnline.com for up-to-date, vehicle specific information.

Celsus UK Launches Redesigned Website

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POOLE, UK (03.05.2021) – Poole, UK based distribution company CELSUS UK have announced a major overhaul of their website which aims to become an industry reference point for product information and user-friendly navigation.

The new look encompasses the four major aftermarket channels that Celsus UK have been focussed on since the 2003; Automotive, Marine, Home & Personal and Leisure.

The company’s aim with this new e-commerce platform is to give both their trade customers and consumers an easy to use platform that educates and guides decision making instead of being solely transactional. As the world continues to shift towards the online environment, customer expectations change and Celsus UK recognised the need to improve how their products can be viewed and purchased.

celsusice.co.uk

Paul Baker, Celsus Managing Director said “We have created a website with a simple objective; help our customers find the best product for their vehicle, boat or home. The journey should be swift and provide the right level of information to make a confident selection.”

The centre point in the automotive section of the website is the re-built “vehicle product finder” tool which, alongside a vast increase in assigned products, now has an upgrade selector and visual clarification at make, model and head unit level.

In the marine section the company has displayed their portfolio of marine specific equipment to help trade and consumer find exactly what they are looking for much quicker. The mega-menu and side bar filtering make product selection easy.

Baker added “By creating specific sections for automotive and marine, for example, we can cater for the specific requirements of those customers. The brands and products we offer, although similar, have appeal across different market segments where customer needs are different”

Functionality improvements such as dynamic search, product attribute and budget filters, account management, product data sheets, returns module and kit bundles will be well-received by both the trade and consumers alike. A vastly improved shopping experience and great support tool for the company’s current distributor and installing retailer network both in the UK and across Europe.

Visit www.celsusice.co.uk for more.

Aunex Inc. Announces John Franks Has Joined the Company as Sales Director

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CHINO, CA (03.04.2021) – Aunex, Inc. is pleased to announce that with the increasing growth and market penetration in both Aunex and Musway brands that industry veteran John Franks has recently joined the company.

“John brings to the table a great depth of knowledge in our industry and has a keen eye on sales and relationship building which made John a great fit for what our company needs,” stated Steven Bach President of Aunex. “With now over 160 direct dealers it is the perfect time to expand our US sales team.”

Having been a factory representative for a few brands to co-owning / operating a successful Rep Firm, Franks will be responsible for all accounts east of Texas.

John Franks offered, “I am extremely proud to be to part of the growing Aunex team, where my main focus is assisting our incredible Aunex Rep Firms and taking great care our independent specialist dealers across the USA”. Franks will be responsible for handling 10 of the company’s 13 rep firms.

2021 will be a very exciting year for Aunex and all of its customers both in the US and abroad as the company is expanding its product offerings by introducing some new key amplifiers, processors, accessories and the highly anticipated A1 Series of Subwoofers, Speakers, Midranges and Tweeters.

Franks can be reached at jfranks@aunexusa.com

For more information on Aunex and Musway, contact Aunex, Inc. at (909) 589-5010 or visit www.aunexusa.com and www.imusway.com.