LIBERTYVILLE, IL (07.09.25) – Take your power to the Classic level of COLOSSUS AUDIO! Colossus Classic amplifiers set the standard for what clean and powerful audio should sound like. Known for sleek design and exceptional sound performance — Colossus Classic amplifiers include monoblock amplifiers and a 4-channel amplifier.

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DIAMOND BAR, CA (7.7.25) – The automotive aftermarket is coming together in a big way for the 2025 SEMA Show, with 4.6 million square feet of exhibit space booked by thousands of leading brands for the industry’s most important gathering of the year. Taking over the entire Las Vegas Convention Center campus Nov. 4-7, 2025, the Show underscores the strong commitment of manufacturers, service providers, and innovators eager to connect, showcase their latest products, and shape the future of the industry.

“While the broader market is navigating uncertainty, the SEMA Show is a clear signal of strength, innovation, and opportunity across the automotive aftermarket industry,” said SEMA Vice President of Events Tom Gattuso. “We’re delivering a high-energy event that reflects where the industry is headed—driven by product, passion, and purpose.”

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today’s fast-changing landscape. It’s where relationships are built, products are evaluated, strategies are sharpened, and opportunities come to life.

Thousands of iconic brands will participate in the 2025 SEMA Show, including eBay Motors, Holley Performance Brands, Hoonigan, Hunter Engineering, Optima, Rockford Fosgate, Snap-on, SPARQ, WeatherTech, and many others.

“SEMA is where innovation meets influence, and for SPARQ, we’re honored to be a part of the conversation with exciting plans to introduce new products to SPARQ’s ecosystem,” said SPARQ Co-founder Daniel Nieh. “As a startup pushing the boundaries of automotive technology, exhibiting at SEMA allows us to connect directly with the community that’s shaping the future of the industry—builders, technicians, brands, and enthusiasts alike. It’s not just about showcasing what SPARQ can do; it’s about listening, collaborating, and helping redefine what’s possible.”

Highlighting the 2025 SEMA Show will be participation from a strong lineup of Original Equipment Manufacturers (OEM), including Ford Performance, Honda Racing Corporation USA (HRC), MOPAR/Stellantis, Nissan, and Toyota.

“SEMA is a great platform for Toyota to share our passion for performance and serves as a test bed for our creative and innovative ideas,” said Mike Tripp, Group Vice President of Toyota Marketing. “We are always blown away with how this community engages with our brand and showcases our vehicles to push the boundaries of what’s possible in the automotive industry.”

Innovation across the industry is surging, fueled by a wave of new product launches debuting at the Show. The New Products Showcase will highlight more than 2,000 cutting-edge entries spanning 15 product categories. The SEMA FutureTech Studio will return as another innovation center, showcasing new technologies shaping the marketplace. From internal combustion engines to EVs, hydrogen, hybrids, and synthetic fuels, a wide range of propulsion technologies is powering one of the most dynamic product development cycles the industry has ever seen.

“SEMA represents the heart of the automotive aftermarket industry which aligns perfectly with our mission at Revv,” said Adi Bathla, CEO and Co-founder of Revv. “SEMA continues to be the epicenter of automotive innovation, and we’re constantly pushing boundaries.”

The SEMA Show is maxing out the campus with a diverse and strategic brand mix and exceptional category breadth that reflects the full scope of the industry. The addition of the new International Pavilion reinforces the SEMA Show’s role as a hub for the global automotive marketplace.

Long considered a bucket list item for many car lovers, the Show will open its doors to automotive enthusiasts on Friday, Nov. 7, for SEMA Show Friday – Open to the Public, giving car culture fans a special opportunity to peek behind the curtain of the automotive aftermarket. It’s a powerful way to connect the passion of the enthusiast community with the business of innovation.

“The SEMA Show is gaining momentum heading into November, with continued growth and strong industry support,” said SEMA Trade Show Director Andy Tompkins. “From special events to education to product reveals, we’re delivering a fully immersive experience that celebrates where the industry is now and where it’s going next.”

Attendees are encouraged to register early to maximize their ROI; registration is only $50 for qualified attendees who register by June 27. Participants can also make hotel reservations at guaranteed low rates exclusively for Show attendees through SEMA’s official hotel provider.

Spaces are still available for companies who would like to exhibit and connect with thousands of qualified buyers at the 2025 SEMA Show. For more information, visit www.semashow.com/exhibitor.

For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.

PREORDERS OPEN: Shipping July 30th

Engineered specifically for the 4-seater Maverick R, this plug-&-play dual-subwoofer add-on kit delivers unmatched low-end performanceby mounting two sub enclosures seamlessly beneath the rear seats.
It includes everything needed to expand your audio system, whether you’re running an SSV Works kit or another brand, even the factory JL audio kit. This kit comes complete with dual subwoofer enclosurespreloaded with subs, a dedicated amplifier, and full plug-&-play harnessing for fast, factory-fit installation.

This is the first plug-&-play dual-sub add-on available for the Maverick R platform, allowing you to run up to four subwoofers in your 4-seater for earth-shaking bass that doesn’t compromise clarity.

When paired with an SSV Works V-Spec or K-Spec audio kit, you’re pushing out a clean 2500 watts of power. That’s more than enough to dominate the trail. While other systems might get loud as well, SSV Works delivers volume AND clarity in perfect balance. No distortion, no compromise. Just pure, clean power!

DIAMOND BAR, Calif. (July 2, 2025) – Kristy Lake has joined the Specialty Equipment Market Association (SEMA) as Vice President of Human Resources (HR), reporting to SEMA President and CEO Mike Spagnola. She will be based at the Association’s Diamond Bar, Calif., headquarters.

Lake brings deep expertise in organizational development, talent management, and strategic HR leadership. She most recently served as Director of Human Resources at Ampure Charging Systems, Inc., a provider of electric vehicle and industrial charging solutions. Following Ampure’s carve-out from Webasto Charging Systems, Lake built the company’s HR department from the ground up, transforming it into a fully independent global function. She oversaw the development and implementation of key policies and infrastructure, including payroll, benefits, recruiting strategy, and employee engagement programs. Lake also led the charge in defining the company’s core values and driving cultural alignment as Ampure established its new identity.

“We’re excited to welcome Kristy to the SEMA leadership team,” said Mike Spagnola, SEMA President and CEO. “Her experience guiding organizations through transformative periods and building strong, values-driven cultures will be an incredible asset as we continue to grow and evolve in service to our members and the industry.”

In her new role, Lake will oversee all facets of Human Resources for SEMA and Performance Racing Industry (PRI), including strategic HR planning, talent acquisition and management, employee relations, compensation and benefits, compliance, performance management, and organization development.

“I’m honored to join an organization with such a strong sense of purpose and community,” said Lake. “Leadership is not a title. Leadership is a privilege to take care of people and influence a work environment where everyone can thrive. I look forward to partnering with the leadership team to support SEMA and PRI’s mission by fostering an environment where employees feel valued, empowered, and inspired to do their best work.”

A Michigan native, Lake holds both a Master of Science in Training & Development and a Bachelor of Science in Human Resource Development from Oakland University in Rochester, Mich.

Outside of work, Lake enjoys hiking and spending time with her husband and two children.

For more information, visit www.sema.org.

Organization reveals important consumer trends related to automotive aftermarket industry

DIAMOND BAR, Calif. (July 1, 2025) – New research from the Specialty Equipment Market Association (SEMA) is uncovering new consumer trends impacting the automotive aftermarket industry and the wider automotive sector, with profound implications for businesses and automotive enthusiasts. With U.S. consumers spending approximately $52.65 billion accessorizing and modifying their vehicles in 2024, there is a real appetite to better understand who is driving these sales and where growth opportunities exist.

The report breaks down trends by vehicle type and category of parts and accessories.
Highlights of the research follow.

Market Overview
Based on its research, SEMA anticipates continued growth through this year, albeit slower than the COVID-period boom when enthusiasts used their free time to work on their vehicles. The following several years should see a gradual return toward a more normal, long-term trend of 4% to 5% annual sales growth.
Our nation’s fleet is growing, a product of high new-car sales and consumers keeping their vehicles for longer periods. The average age of vehicles in the US continues to climb, reaching a record-high of 8 years in 2025 according to S&P Global Mobility. As the average sales price of vehicles continues to rise, more owners will likely seek out repairs, upgrades, and modifications that extend their vehicles’ lifespans.
Most product categories showed steady or slightly rising sales numbers in 2024, and SEMA projects this growth to continue through 2025. Suspension, exhaust, and engine control products were subject to slightly higher sales growth than the market at a bit over 2%, a continued trend as they’ve maintained similar growth since 2021.
After seeing a pandemic resurgence, mobile electronics sales in 2024 experienced some decline in 2024, mainly with GPS navigation and sound systems. Sales within this category have stalled somewhat in recent years as new vehicles have included more high-end electronics and become more technologically advanced.
Pickup trucks dominate the market, while crossover utility vehicles (CUVs) are the fastest growing vehicle segment on the road.
Conversely, there is a continued drop in production and sales for traditional cars (coupes and sedans), while some sports cars also are seeing cuts in production.
The specialty-equipment industry moved early in online sales to meet the demand for specialty parts that were not being sold in typical retail locations, and it has impacted consumer habits. Consumers now split their spending equally between offline and online channels and have fully adopted mixed-mode shopping, sometimes purchasing online and picking up at a local brick-and-mortar location.

Pickups in the Driver’s Seat

Pickup trucks account for a third of the overall specialty-equipment market, continuing a several-year run with the most spending on accessories compared to other vehicle segments. Because sales of new pickups remain strong, sales of their respective parts should remain similarly healthy. When broken down by accessory or modification category, pickups took the lead in the vast majority of product categories, with strong ranking even in those categories where pickups ceded the top spot to another vehicle type.
SEMA Says: “If there’s one thing Americans love as much as their trucks, it’s modifying them to make them their own,” said Gavin Knapp, SEMA Director of Market Research. “We’re finding that truck owners are leading the market in enhancing their vehicle’s safety, performance, and comfort – which is in line with the already considerable investment they made to purchase these vehicles.”

EV Forecasts Fizzle, But Speed Has an Appeal

One area in which SEMA sees significant changes is the sales forecast for new EVs. That’s why SEMA is revising its 2035 forecast for EV sales down from an estimate of over one-third of vehicles to only 22% of new sales.

Even as the market for new EVs begins to lag, usage is an interesting data point moving forward, particularly as there seems to be a developing interest in racing these cars. Owners of vehicles with alternative powertrains, including electric and hybrids, lead the pack in racing and protection apparel sales. Still, alternative powertrain vehicles only carry 4% of the market in parts sales, a reflection of the different mechanics and low market share of EVs.
SEMA Says: “EV owners are traditionally limited in the modifications they can make to these vehicles, and represent a smaller share of the market, compared with other vehicles,” Knapp said. “That said, one area worth paying attention to is how these owners drive their vehicles moving forward, with performance emerging as a growing interest. EV performance and racing represent a new market area to tap into for the industry.”

The New Classics Come into Focus

For this report, SEMA defined “Classic” vehicles as those from model year 1989 and older, a group that now reflects the collecting appeal of vehicles from the 1980s. Owners of classic vehicles tend to eschew the idea of these vehicles serving as “daily drivers,” instead limiting their use to pleasure driving and showcasing at car shows. Owners of classic vehicles also tend to skew older.
SEMA Says: “Collectors gravitate to the vehicles to which they have some emotional connection to – a car from a beloved movie, or a truck that the cool older kid in the neighborhood drove. It’s only natural that this pool of vehicles now includes models from the 1980s,” said Christian Robinson, SEMA Senior Director for State Government Affairs. “These are the vehicles that the next generation of collector will embrace – a DeLorean like the one from Back to the Future, or, eventually, a 90s-era Supra from The Fast and the Furious movie franchise. As we witness this evolution, it’s important that we provide a foundation for the preservation and continuation of our nation’s rich automotive heritage.”

— SEMA+ benefits include exclusive discounts on top industry brands, discounted ticket entry to select automotive events, insider connections to the car culture community,
and more. —
— FuelFest partners with SEMA+ to build stronger industry relationships and engagement across the U.S.

DIAMOND BAR, Calif. (June 30, 2025) – Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and lifestyle brands, and special perks to help them stay on the pulse of the industry by becoming a SEMA+ member at http://www.sema.org/plus.

Building on the launch of SEMA’s Individual Membership in 2021, the rebranded SEMA+ membership delivers greater value to enthusiasts, consumers, and the industry community. Members can save money on aftermarket parts, gear, and services, spotlight their ride on SEMA social media, save money on tickets to select automotive events throughout the year, and stay updated on industry and advocacy news through a dedicated newsletter–bridging the gap between their automotive passion and the aftermarket community, events, and brands they enjoy.

“The reimagined SEMA+ program is more than a membership; it’s a movement to unite the industry and amplify its collective voice,” said AJ Carney, SEMA Senior Director of Membership. “With exciting new brand partnerships and updated programs and experiences, we aim to strengthen our foundation and further preserve, protect, and grow the automotive aftermarket industry in new and exciting ways.”

SEMA+ also offers great advantages for SEMA business members looking to reach broader consumer audiences. By becoming a benefit partner, businesses can get their brand noticed and promote their products year-round through the SEMA+ member portal.

SEMA+ x FuelFest
SEMA+ has partnered with FuelFest, the nationwide celebration of horsepower, music, and family, to offer its attendees access to a SEMA+ membership for just $5 (+tax) – a savings of $35 off the annual SEMA+ membership price!

“Partnering with SEMA+ is an exciting opportunity to further connect our fans and attendees with new opportunities that benefit them far beyond our in-person events,” said Cody Walker, Founder, FuelFest. “FuelFest is all about sharing with our special family of enthusiasts, and this partnership supports our joint mission of combining excitement for the automotive world with non-stop action.”

FuelFest’s next stop will be local to SEMA HQ and at the foundation of American car culture, the Pomona Fairplex in Pomona, Calif., on Saturday, June 28. SEMA+ members can get 10% off FuelFest tickets by claiming their event discount code within their member only portal.

Following six years of record-setting shows in the Los Angeles area, the legendary National Hot Rod Association (NHRA) joins this year’s event, making possible non-stop head-to-head grudge matches on the world-famous quarter-mile dragstrip, in addition to drifting and music throughout the day. FuelFest ticket buyers – for LA and the additional 2025 events – can secure their discounted SEMA+ membership by scrolling down to the “Add-Ons” section at checkout at www.fuelfest.com.

SEMA+: Your Ride. Your Voice. Your Community.
Anyone can join SEMA+ for just $40 a year — or $35 a year with auto renewal (that’s less than $3 a month) at www.sema.org/plus. New experiences and perks will continue to be added over time. 

Contact SEMA Senior Director of Membership AJ Carney at ajc@sema.org with any questions. 

OXNARD, CA (06.26.25) – Modus has once again demonstrated its ability to enhance and increase luxury vehicle sound systems with its 2024 Aston Martin DB12 install.

“World-class luxury vehicles such as the Aston Martin already come equipped with exceptional factory sound systems and optimal speaker placement,” said Jason Digos, Modus Senior Sales Trainer. “However, there are unique challenges that can limit overall performance. In a convertible with the top down, you lose significant bass and high-frequency output while battling road noise. These performance cockpits are also extremely compact, so low-end response often suffers due to space constraints that prevent proper subwoofer placement and powerful amplification.”

Modus turned to the team at Delta Concepts for this special project. To fabricate the in-floor subwoofer enclosure, Delta collaborated with Fat Fender Garage for 3D scanning and JT Torres from Automotive Entertainment for large-format 3D printing expertise to house a shallow 10-inch Modus Apex subwoofer. The team also integrated two Modus Apex Class A/B 750-watt 4-channel amplifiers and one 750-watt monoblock into the Aston Martin’s existing system. The result is a noticeable increase in power output and overall performance for what was already a high-end factory system.

“Class A/B amplifiers generate significant heat, especially in confined spaces,” Digos continued. “Our PeakCool thermal management technology features an innovative internal heat sink design that ensures optimal heat distribution while maintaining the superior sound quality Class A/B amplification delivers. Both amplifiers are engineered for exceptional energy management and premium sound quality, making them ideal for luxury vehicle applications. The result is dramatically enhanced audio performance that surpasses the original factory system.”

The vehicle will be used as a company demo vehicle at strategic events and locations throughout the year.

For more on the Aston Martin build, please go to: https://vimeo.com/showcase/11685020?video=1093087734

Visit www.modusglobal.com for more.

LIBERTYVILLE, IL (06.26.25) – HEW Powered Subwoofer Systems bring more than just LOUD, POWERFUL sound — they elevate your entire audio experience. Featuring premium ELITE Series subwoofers, each HEW Powered Subwoofer System produces deep, impactful bass that you don’t just hear — but feel. Get ready to take on rich, high-quality sound that brings every song to life with intensity and clarity with HEW!

Coming in 10, 8, and 6-inch Hifonics ELITE subwoofer sizes — HEW Powered Subwoofer Systems are designed for easy installation in smaller spaces and are perfect for those who seek high-quality sound without compromising vehicle room. With a built-in, powerful amplifier ready to pump out clean and high-impact bass straight out of the box, every powered subwoofer delivers on power, volume, and quality.

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LIBERTYVILLE, IL (06.25.25) – Maxxsonics has announced the launch of a new business and sales strategy designed to protect the integrity of its brands, uphold the trust of its customers, and reinforce its commitment to authorized sales channels. The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.

“As our brands continue to grow in visibility and value, it’s critical that we invest in tools and strategies that defend that value across all platforms,” said Sherri Sawyer, Chief Financial Officer at Maxxsonics. “This program is a key step in ensuring our partners and customers experience our products as intended and backed by our full commitment.”

Maxxsonics aims to create a more transparent and reliable shopping experience while also protecting its reseller network. The effort includes and focuses on targeted enforcement and continuous oversight of third-party marketplace listings to ensure alignment with company policies.

“We’ve heard the concerns from our dealers and partners loud and clear. Unauthorized sellers create confusion, damage pricing integrity, and ultimately hurt the customer experience,” said Eddie Ramirez, National Sales Manager. “This initiative shows that Maxxsonics is taking real action to protect our customers and support those who do business the right way.”

The program is already in motion across all Maxxsonics brands, with early results showing positive impact on marketplace consistency and pricing compliance.

For additional information, go to the corporate website at https://maxxsonics.com/.

DIAMOND BAR, CA (06.25.25) – Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and lifestyle brands, and special perks to help them stay on the pulse of the industry by becoming a SEMA+ member at www.sema.org/plus.

Building on the launch of SEMA’s Individual Membership in 2021, the rebranded SEMA+ membership delivers greater value to enthusiasts, consumers, and the industry community. Members can save money on aftermarket parts, gear, and services, spotlight their ride on SEMA social media, save money on tickets to select automotive events throughout the year, and stay updated on industry and advocacy news through a dedicated newsletter–bridging the gap between their automotive passion and the aftermarket community, events, and brands they enjoy.

“The reimagined SEMA+ program is more than a membership; it’s a movement to unite the industry and amplify its collective voice,” said AJ Carney, SEMA Senior Director of Membership. “With exciting new brand partnerships and updated programs and experiences, we aim to strengthen our foundation and further preserve, protect, and grow the automotive aftermarket industry in new and exciting ways.”

SEMA+ also offers great advantages for SEMA business members looking to reach broader consumer audiences. By becoming a benefit partner, businesses can get their brand noticed and promote their products year-round through the SEMA+ member portal.

SEMA+ x FuelFest
SEMA+ has partnered with FuelFest, the nationwide celebration of horsepower, music, and family, to offer its attendees access to a SEMA+ membership for just $5 (+tax) – a savings of $35 off the annual SEMA+ membership price!

“Partnering with SEMA+ is an exciting opportunity to further connect our fans and attendees with new opportunities that benefit them far beyond our in-person events,” said Cody Walker, Founder, FuelFest. “FuelFest is all about sharing with our special family of enthusiasts, and this partnership supports our joint mission of combining excitement for the automotive world with non-stop action.”

FuelFest’s next stop will be local to SEMA HQ and at the foundation of American car culture, the Pomona Fairplex in Pomona, Calif., on Saturday, June 28. SEMA+ members can get 10% off FuelFest tickets by claiming their event discount code within their member only portal.

Following six years of record-setting shows in the Los Angeles area, the legendary National Hot Rod Association (NHRA) joins this year’s event, making possible non-stop head-to-head grudge matches on the world-famous quarter-mile dragstrip, in addition to drifting and music throughout the day. FuelFest ticket buyers – for LA and the additional 2025 events – can secure their discounted SEMA+ membership by scrolling down to the “Add-Ons” section at checkout at www.fuelfest.com.

SEMA+: Your Ride. Your Voice. Your Community.
Anyone can join SEMA+ for just $40 a year — or $35 a year with auto renewal (that’s less than $3 a month) at www.sema.org/plus. New experiences and perks will continue to be added over time. 

Contact SEMA Senior Director of Membership AJ Carney at ajc@sema.org with any questions.