CHICAGO, IL (10.20.25) – Mid City Engineering, a leading provider of innovative accessories for the luxury vehicle market since 1999, today announced the release of ModeLock, a new series of drive mode memory modules designed for select Porsche models.

The ModeLock module bypasses Porsche’s factory default of starting vehicles in “Normal” drive mode, allowing drivers to start every trip with their preferred performance settings.

“Porsche vehicles automatically start up in ‘Normal’ drive mode by default,” explained Dan Ruby, owner of Mid City Engineering. “The driver can change those parameters, but the vehicle won’t remember them for the next drive. ModeLock saves the driver’s preferred settings, so the car is always ready to go exactly the way you want it.”

ModeLock modules are designed for simple installation in the driver’s side kick panel and require only four connections: power, ground, CAN high, and CAN low.

• ModeLock PLM1 (MSRP: $279) – Porsche 911 (MY 2023–2025)
• ModeLock PLM2 (MSRP: $279) – Porsche Cayenne (MY 2022–2025)
• ModeLock PLM3 (MSRP: $279) – Porsche Macan (MY 2025)

“Why not drive your Porsche the way you want to and hear that engine the way it’s meant to sound when you start it?” Ruby added. “With ModeLock, your Porsche is always ready with your chosen settings.”

Mid City Engineering will be confirming additional Porsche compatibility, with more applications expected in the coming weeks.

For more information and updates on additional compatibility, please visit www.midcityengineering.com, email sales@midcityengineering.com, or call (312) 421-1114.

NORCAL, CA (10.17.25) – Since joining PowerBass as the Western Regional Sales Director 35-year industry veteran John Driscoll has been on the road nonstop. This week he has been on the road in Northern California with Micah Bowen with Ovation making calls on dealers in the area. Two recent stops were JDM Sounds and Tint in Bakersfield CA and ZAMZ Audio in Visalia, CA.

“Being on the road with Micah Bowen from Ovation calling on dealers is the best way to connect in-person and really get a feel for the real business at retail. Showcasing the latest from PowerBass and planting seeds for seeing PowerBass at SEMA meant a lot for me” Driscoll stated.

Erik Harbour, PowerBass VP related “John and Ovation Team members have been hitting the road stopping in and seeing new an existing PowerBass dealers and distributors in the region. They are showcasing the new Tesla OE Fit Speakers, PBX PRO, PBM Series Amplifiers and the full lineup of PowerBass products and solutions. While making calls with dealers and distributors they are encouraging all to stop by the PowerBass booth at the upcoming SEMA Show November 4-7. PowerBass is in Booth 10427 in the North Hall.”

For more see powerbassusa.com

OXNARD, CA (10.16.25) – BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Palmyra, Penn.-based DAS Companies, Inc. its new partner for the Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, and Virginia territory, effective immediately.

“The northeast is an important and consistently growing territory, and so we needed a partner with a rich and successful history with proven track record of performance,” said Colin Ross, Elite Associate Brand Manager. “DAS checks all the boxes as they have an intimate understanding of consumer insights and shopping environments, offering engaging product support and services to their customers to assist with their 12 Volt solutions.”

Added Tim Small, DAS CE Category Manager, “We are thrilled to start our business relationship with the BOSS Audio and Elite brands by offering their innovative automotive products highlighting the new featured-packed floating screens, plus motorcycle and powersports solutions, as well. We also look forward to expanding our line with additional mix of BOSS Audio & Elite advanced technology.”

David Z. Abel founded DAS in the 1970s, and the company was incorporated in 1981. DAS specializes in serving the on-the-go lifestyle with a large number of mobile electronics, truck and auto supplies, and travel gear. Its 12 Volt team has 228 combined years in the industry with experience from installations and sales to management and ownership.

“DAS Companies, Inc. has a strong family heritage, entrepreneurial spirit, and stewardship commitment, and we pride ourselves in complete customer service from the start to finish of the retailer’s projects,” said Ken Litten, DAS CE/HD Sales & Marketing Manager. “We look forward to distributing BOSS Audio & Elite as they have entered a new chapter of their go-to market by rebranding and we get to be a part of this process.”

For more information on DAS Companies, please visit www.dasinc.com, call 1-800-233-7009 (1-800-336-2730 Para el español), or email CESales@dasinc.com.

For more information on BOSS Elite, please visit bosselite.com or call 805-751-4853. 

DIAMOND BAR, CA (10.16.25) – The Specialty Equipment Market Association (SEMA) is preparing to host its annual celebration of industry excellence under a new name and a new format. Formerly known as the SEMA Show Banquet, the event will debut as SEMA Industry Honors at the 2025 SEMA Show, taking place Thursday, November 6, at the BleauLive Theater inside the Fontainebleau Las Vegas.

Hosted by Sung Kang – actor, filmmaker, and lifelong car enthusiast best known for his portrayal of Han in “The Fast & The Furious” franchise – the reimagined SEMA Industry Honors will transform from a traditional seated banquet into an engaging awards-show experience that reflects the automotive aftermarket’s spirit of innovation. Beyond the screen, Kang has built a career defined by storytelling and his deep connection to car culture, making him the perfect host for the industry’s biggest night.

The event will celebrate many of the industry’s most influential leaders and creators, including the prestigious Person of the Year and Content Creator of the Year awards.

“The SEMA Show is about pushing boundaries and setting new standards for the industry,” said SEMA Vice President of Events Tom Gattuso. “Renaming and reimagining this event as SEMA Industry Honors aligns perfectly with our philosophy of growth and innovation. This new format will better showcase the incredible people, talent, and creativity that drive our industry forward.”

The evening kicks off at 6 p.m. with a cocktail reception sponsored by Fifth Third Bank, followed by the Industry Honors awards program at 7 p.m., and concludes with an exclusive afterparty at 9 p.m. featuring live entertainment, cocktails, and late-night fare. (Reception and afterparty will include heavy appetizers; dinner will not be served.)

“Our goal is to create an environment that feels as exciting and inspiring as the people we’re honoring,” said SEMA Trade Show Director Andy Tompkins. “Moving to the BleauLive Theater and introducing a revised, dynamic format ensures that attendees will experience a new celebration worthy of the industry’s biggest night.”

SEMA Industry Honors Tickets
SEMA Show exhibitors can redeem complimentary tickets (1 for every 10×10 booth space purchased) in the Exhibitor Resource Center. Additional tickets are available for purchase for $50. Show attendees can purchase tickets during registration, or by logging into the Registration Resource Center. For more information, visit http://www.semashow.com/honors.

There’s Still Time to Register for the 2025 SEMA Show
Qualified attendees are encouraged to register now to maximize their ROI. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak at www.semashow.com/attendee.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.

ONTARIO, CA (10.15.25) – Making any stock factory sound system sound fantastic is now a simple task with our OEM drop in replacement speakers for your TESLA Model 3, Model Y or CYBERTRUCK including the new HIGHLAND and JUNIPER Models!!

PowerBass OEM Speakers have been tested to ensure great OEM drop in plug and play design. The Tesla T3Y Models provides an easy drop in plug and play solution for multiple locations such as the 8″ Front Door ki, the 4″ Dash or Center Kit or the Rear Door Kit Solutions. With the PowerBass OE Direct Fit Tesla T3Y Series Immediately you will notice the added bottom end response in your front doors and great over all improvement to the factory sound profile, all without any worry of installation troubles thanks to our drop in plug and play design. The OE8C-T3Y and OE40CN-T3Y also come with replacement 1″ Silk Dome tweeters that simply plug directly into the factory harness with an in-line Crossover Network to ensure a smoother response curve rounding out the total factory upgrade experience!

With the PowerBass OE Series there is no need to drill holes, or cut wires thanks to our simple plug and play design that matches the factory bolt locations and plug styles for one of the fastest upgrades ever!

Visit powerbassusa.com for more.

DIAMOND BAR, CA (10.15.25) – SEMA Battle of the Builders presented by Mothers Polish, the automotive industry’s premier vehicle showdown, is back at the SEMA Show this year with its reimagined Young Guns program, now sponsored by BFGoodrich. The revamped initiative shines a spotlight on the Top 10 BFGoodrich Young Guns finalists, featuring a live, on-stage judging session that highlights the next wave of automotive innovators.

In previous years, the Top 10 and Top 3 finalists in each competing category were selected by industry judges. Now, the Top 10 BFGoodrich Young Guns finalists present their builds live on stage to each other, and the builders vote for the Top 3 who move on to the championship round, alongside finalists from the other Battle of the Builders categories. This year’s live competition will be held in the North Hall (Booth #10168) of the Las Vegas Convention Center and hosted by Adrienne Janic (“AJ”) from Overhaulin’.

“We’re dedicated to advancing this competition and cultivating the next generation of builders who will help shape the future of the automotive aftermarket,” said RJ de Vera, SEMA Vice President of Marketing. “With BFGoodrich as the official sponsor of the Young Guns program, we’re amplifying opportunities for these talented builders to gain recognition and accelerate their careers.”

Launched in 2016, the Young Guns category recognizes automotive builders 29 years and younger who show exceptional skill and creativity. Beginning in mid-September, BFGoodrich Young Guns hopefuls will have a chance to be selected to participate in a virtual corral and competition where winners will receive a prize package that includes transportation of their build to the SEMA Show, as well as travel and hotel accommodations. This provides a unique opportunity for young builders to get their foot in the door and accelerate their career trajectory in the industry.

Now in its 12th year, SEMA Battle of the Builders presented by Mother’s Polish remains one of the world’s top platforms for builders to showcase their innovation and craftsmanship in the automotive aftermarket. The competition spans four categories:

• Hot Rod & Hot Rod Truck
• 4 Wheel Drive & Off-Road
• Sport Compact, Import Performance, Luxury & Exotic
• BFGoodrich Young Guns

The four class champions from each category compete for the coveted Battle of the Builders Best Overall Build title.

Judges review all qualifying applications, including detailed vehicle descriptions and photos, before evaluating the builds in person at the SEMA Show. The Top 10 finalists in each category are narrowed down to three, with BFGoodrich Young Guns finalists determined by their peers. These 12 finalists then take on the role of judges themselves, helping to decide the category winners and the overall champion.

“The SEMA Show is where the aftermarket industry comes together to celebrate creativity, craftsmanship, and innovation,” said Andy Tompkins, SEMA Trade Show Director. “The Battle of the Builders program, particularly the Young Guns category, truly captures the energy and passion that pushes our industry forward.”

For more details about SEMA Battle of the Builders presented by Mothers Polish and the BFGoodrich Young Guns program, visit www.semabattleofthebuilders.com.

The 2025 SEMA Show will be held from Nov. 4-7 at the Las Vegas Convention Center. Attendees will have the opportunity to explore cutting-edge products, forge new business connections, and gain insights into the latest trends in the aftermarket industry. For more information and to register, visit www.semashow.com.

All enthusiasts are invited to experience SEMA Show Friday – Open to the Public on Friday, Nov. 7, along with SEMA Fest. A variety of ticket options are available on SEMAFest.com. The Show excitement and action can also be followed throughout the week on SEMA Live streamed via YouTube and Meta.

DENVER, CO (10.13.25) – VOXX hosted a Snake Pit tactical training at the Progressive Distribution facility in Denver on Thursday, October 9th. Justin Gear, VOXX Product Specialist, and West Coast Regional Airon Ayala orchestrated the presentation. Progressive Distribution’s Jeremy Foss and Alvino Raigoza worked to make all run smoothly.

The Snake Pit presentation included covering cutting-edge firmware solutions, new hardware innovations, expanded T-Harness coverage plus expert installation tips from Justin Gear upfront.

Jeremy Foss related “Dealers started to show up early and the meeting area was packed with engaged attendees as Justin was upfront showcasing the latest VIPER and Avital products to get the remote start season kicked off in high gear.”

An area in the large warehouse was arranged with a large display screen upfront and tables positioned so all could enjoy the presentation after the catered Panda Express dinner.

Gear relayed “Members in the audience were certainly engaged and ready to work to get consumers into their stores to drive business for this year’s remote start season.”

For more see voxxelectronics.com.

DIAMOND BAR, CA (10.13.25) – The SEMA Professional Restylers Organization (PRO) has announced the six automotive restyling shops that will compete in its coveted PRO Cup Challenge at the 2025 SEMA Show, Nov. 4-7 in Las Vegas, Nev. The finalists are: Auto Additions Inc., Auto Trim Restyling, Automotive Concepts, DV8 Customs LLC, MARS of Billings, and Sun Line Sunroofs.

Taking place in the West Hall in the PRO Booth (#50197), the PRO Cup Challenge celebrates the creativity, craftsmanship, and innovation of the restyling industry while demonstrating the value of working with manufacturers and dealers to offer market-ready vehicle accessory packages.

The competition challenges finalists to:

• Design an accessory package for a new-model vehicle that appeals to a broad audience.
• Deliver a dealer-ready build, with criteria of no more than 40 labor hours per package installed and a wholesale cost under $12,500.

“The PRO Cup Challenge provides the best opportunity for automotive restylers to showcase their skills and talents on the industry’s global stage,” said Kevin Gillis, PRO Chair. “From stylish designs to accessory upgrades that enhance convenience and comfort, this year’s competition will shine a light on builds designed to excite enthusiasts and deliver greater profit to dealers.”

Bringing its proven expertise back to the competition is Auto Trim Restyling, named the 2024 PRO Cup Challenge’s People’s Choice Award winner for its customized ’24 Toyota Land Cruiser. Meanwhile, newcomers DV8 Customs and Sun Line Sunroofs will make their PRO Cup Challenge debut, showcasing their vision and talent alongside other great shops.

“Attendees can expect a build that shows off our style, creativity, and attention to detail,” said Nick Svec, Managing Partner at DV8 Customs. “We do have a theme locked down and are currently in the creative process of really making it come to life.”

Building on the momentum of past competitions, the 2025 PRO Cup Challenge will feature parts and accessories from leading manufacturers in the restyling realm. While buyers can visit the West Hall and see new products from exhibitors’ booths directly, the PRO Cup Challenge brings their products together in real-world applications, demonstrating how their parts can be used to create stunning, marketable vehicle customizations.

A panel of expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity, and profitability. Showgoers can also vote for their favorite build, recognizing it with the People’s Choice Award. Winners will be announced at the PRO Happy Hour on Wednesday, Nov. 5, from 4-5 p.m. in West Hall, Booth #50197.

For more information on the PRO Cup Challenge, visit www.semapcc.com.

Qualified SEMA Show attendees are encouraged to register now to secure discounted rates and maximize their ROI. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

HOLLY HILL, FL (10.9.25) – Metra Electronics is excited to announce its return to the
2025 SEMA Show, taking place November 4th to 7th at the Las Vegas Convention Center.
Attendees can visit Metra at booth #10439 in the North Hall, where the company will feature its
latest products across its family of brands. Highlights will include new additions to its line of
premium all-in-one audio kits, introduced last year. These innovative solutions – designed
specifically for the Toyota Tacoma, Jeep ® Gladiator, and Ford F-150 – will be on display and fully
installed in three demo vehicles, offering hands-on product experiences with expert guidance.

Featuring premium amplifiers, carefully selected speakers tailored to each vehicle’s unique
acoustics, high-quality subwoofers and enclosures, and vehicle-specific plug-and-play amplifier
interfaces, these audio kits were a standout hit at last year’s SEMA show. Each kit includes
everything needed for a complete premium aftermarket audio upgrade, all in one convenient
package. Engineered for flawless integration and superior sound, every component is designed
to work together seamlessly, delivering unmatched audio quality and easy installation.

Metra’s product developers will introduce other items designed to make it easier to install or
upgrade audio systems. Showgoers can learn about advanced radio interfaces engineered for
broad compatibility across a wide variety of brands and models – ideal for integrating radios
purchased from online retailers. Also featured at the booth will be speaker adapters, harnesses,
and direct-replacement upgrade speakers designed to fit select Tesla and Mercedes vehicles.
These plug-and-play speakers are precision-engineered to fit seamlessly into factory locations,
delivering a straightforward installation process and significantly improved sound quality.

Metra is expanding its lineup of dash kits that can be installed with its Axxess radio replacement
interfaces, making aftermarket audio upgrades easier than ever. The latest vehicle-specific
solutions will debut at SEMA, featuring new integrations for select models, including the Honda
Accord and CR-V, late-model RAM ProMaster, Jeep ® Wrangler, Nissan, Toyota, and others.

Additionally, Metra will introduce updated versions of several popular dash kits, now redesigned
to better accommodate modern Double-DIN radios and contemporary screen styles for an
improved factory-fit appearance.

The Heise LED section of the booth will spotlight exciting additions to the Heise Connect
Universe (HCU), including new white wide-angle rock lights and a 5-meter chasing COB LED
strip light kit. When connected to the brand’s Heise Connect chasing controller, these products
can be controlled via the Heise Connect app, available for download on smart devices.

Metra’s booth will also showcase a range of upgraded vehicle accessory cameras, featuring
enhanced resolution, active parking guidelines, and versatile mounting options. These
innovations are designed to improve driver safety and visibility. Among the highlights are
updated spare tire camera kits, specially engineered to fit larger aftermarket tires.

Metra will also introduce new professional-grade tools and accessories under its Install Bay
brand. The latest additions include an advanced ground loop isolator, wire reducers and
adapters, a variety of speaker grills in multiple sizes, and more. Each product is engineered with
high-quality materials and built for long-lasting durability, offering installers reliable performance
and ease of use on the job.

Additional product announcements will be released with more details leading up to the show,
and new product catalogs will be available to download at MetraOnline.com shortly after the
event begins.

NEW YORK, NY (10.9.25) – Yesterday in New York City, more than 200 advertisers and industry executives gathered for SiriusXM Media’s first-ever audio advertising showcase, “Built with Audio.” Featuring a variety of A-list talent and new announcements, the event highlighted SiriusXM Media’s extensive reach, its wide-ranging portfolio, and the underlying product and advertising technology advancements driving it forward.

At the event, SiriusXM leaders underscored audio’s untapped potential, with digital audio making up 21% of consumer media time but only 4% of ad spend. Executives highlighted the massive opportunity for advertisers to reach SiriusXM Media’s 170 million monthly listeners in the moments that matter most, while appearances from audio’s top talent and voices brought that vision to life on stage—showing the power of connection, authenticity, and influence that only audio can deliver.

Highlights from “Built with Audio” include:

Opening remarks from SiriusXM CEO Jennifer Witz.

“At SiriusXM, we are guided by one essential truth: that success is built with audio.”

“While SiriusXM was founded on an ad-free music promise, as our organization has grown, advertising has become a central part of our business. And I’m extremely proud to say that we have the best team in the world driving its growth with SiriusXM Media.”

Newly-named SiriusXM Chief Advertising Revenue Officer, Scott Walker, made his stage debut to discuss the power of audio, SiriusXM Media’s differentiation in market, and announced that the company now reaches more than 170 million listeners across North America.

“We are your #1 strategic partner in audio. We believe the ads running across SiriusXM should be as entertaining and engaging as the audio fans come to listen to, that media buying and planning should be as simple as turning on SiriusXM in your car, and that when you work in true partnership the whole is always greater than the sum of its parts.”

“Our strategy means that when you work with us you don’t just access listeners on our owned and operated platforms. We open the door to a network of premium publishers with diverse and loyal followings that represent true incremental reach. It also means that it doesn’t matter where listeners are engaging with their favorite podcasts – whether it’s on SiriusXM, Pandora, Spotify, Apple, YouTube – chances are they’re hearing ads powered by SiriusXM. This is a huge reason why the biggest creators in the world want to work with us: we give them the freedom and flexibility to control their own destiny and build their business.”

Head of B2B Marketing and Advertising Innovation, Lizzie Collins, highlighted SiriusXM Media’s leading position in podcasting.

“Our open ecosystem approach attracts the best creators to our network. In fact, their voices and stories are the reason that we continue to be #1 in the podcast Edison Ranker [among listeners 18+]. And with the SiriusXM Podcast Network, you get access to 12 exclusive publisher partners, over 1800 podcasts, and 70 million podcast listeners.”

Alex Cooper, host of “Call Her Daddy” and founder and CEO of Unwell, sat down with Collins for a fireside chat.

“I am a CEO and I’m a podcaster. But all of that wouldn’t be successful if I wasn’t a marketer. Every single day I’m thinking about, ‘How can I push my product?’, ‘How can I push my podcast?’, ‘How can I push my movies, television shows, consumer products?’. At the core of it all, none of it would be as successful if I wasn’t thinking with my marketing cap at all times.”

“I think when it comes to Unwell with SiriusXM, we own Gen Z women [as an audience]. That is what SiriusXM and Unwell are doing currently. We’re looking to fill each category… We’re looking to fill the niche categories that we haven’t explored yet.”

“It’s honestly been such an incredible partnership [with SiriusXM] and the way that they have allowed me, as a creator, to grow at this company while also giving me so many incredible tools that I wouldn’t have had on my own. I am forever grateful to them.”

True crime podcasters Alaina Urquhart and Ash Kelley celebrated “Morbid” joining the SiriusXM Podcast Network.

“I really think that since we’ve been here, it’s been the highest point in our career thus far. Our listeners have definitely noticed how happy we are, and we have a lot of exciting things coming down the pike… We just found out we are being considered for a Golden Globe nomination in podcasting, and since we started with SiriusXM, good things just keep coming. We’re really excited about forming creative and collaborative partnerships and we can’t wait to do it with SiriusXM.”

SiriusXM Chief Operating Officer, Wayne D. Thorsen, doubled-down on the company’s leadership position in-car.

“The truth is, the majority of drive time listening is live radio, not on demand. For the first time, we can combine that scale with digital precision for SiriusXM and Pandora, understanding who our listeners are, how and when they engage, and what they love most with the connected capabilities in the dashboard. We’re bringing more digital capabilities to what is a unique and incredibly high-attention moment in the car. That means marketing the right message at the right time, and in the right context, delivering more impact. The car is the final frontier for digital ad-supported media at SiriusXM. We are boldly claiming it and we invite you to chart the course forward with us.”

Sherene Hilal, the company’s new Chief Advertising Product Officer, shared her vision for adtech at SiriusXM and announced an expanded agreement with Snowflake.

“The driving mechanism behind our roadmap is to prove audio works, so you can include audio everywhere that you buy your media today. The way we do that is by making the process more powerful, more simple, and more measurable.”

“We are announcing a new tentpole data warehouse provider with Snowflake. Together we have unlocked a centralized organized data set that will power the future of your SiriusXM Media ads everywhere that they are… We have structured 170 million listeners and years of active listening data, so that you have every show, every play, every song in every genre, and can have better insights and knowledge about how your listeners are engaging with you, in the moment and in every moment after. This kind of data means real world results – better forecasting, building actionable segments, optimizing campaigns directly and driving stronger unified insights and measurement.”

Chief Content Officer Scott Greenstein underscoring the power and position of content and creators at SiriusXM.

“At SiriusXM, content has always been the key to what we do. It’s not just the king, it’s our entire kingdom. We’re the number one audio company that talent wants to work with. We take rising voices and try to make them stars, and then we give stars the platform to build their own empire.”

SiriusXM host Andy Cohen celebrated 10 years of his entertainment and talk channel, Radio Andy, with the announcement of his upcoming interview with Howard Stern and a special onstage segment featuring a variety of Radio Andy talent including: Jeff Lewis (host of “Jeff Lewis Live”), Tinx (host of “It’s Me, Tinx), and Kelly Ripa (host of “Lets Talk Off Camera”).

“It’s hard to believe it’s been 10 years of Radio Andy. I am so proud to say that this channel has become a real destination for pop culture, whether we are talking about the stories, breaking the stories, or being the story. But for me personally there’s been one elusive interview which I’ve wanted to do for 10 years, and my decade-long campaign has paid off. I am flipping the script and I am interviewing the one and only King of all Media, Howard Stern, premiering this Friday on Radio Andy. Full video will be out for the world to see next Friday. I can’t wait for this interview. I have a lot of questions. I love my home at SiriusXM.”

Comedians Jenny Slate, Gabe Liedman, Max Silvestri took the stage to announce their new SmartLess Media podcast, “I Need You Guys,” premiering October 21.

“The idea of “I Need You Guys” is that we are bringing [the] group chat to the public and including our famous friends and getting a lot of advice, and etiquette questions. From audience members and for each other, because we help each other through the tough stuff in our lives.”

GRAMMY award-winning British folk rock band Mumford & Sons joined for a special four song performance which featured the band previewing their upcoming single with Hozier, “Rubber Band Man,” following a conversation between SiriusXM Alt Nation’s Jeff Regan and Marcus Mumford.

“[Mumford and Sons Radio on SiriusXM] has been an ambition of ours for a very long time… being able to have a bigger canvas to paint on and to present our North American audience with more of the collaborative things we’ve done over the years… This really feels focused on music and that’s a really fun thing for us.”

Visit siriusxm.com for more.