SiriusXM Unveils New Platinum VIP Subscription

NEW YORK, NY (07.27.2021) –  SiriusXM has announced its newest and most comprehensive subscription tier – the Platinum VIP package.  Platinum VIP provides subscribers with the full spectrum of SiriusXM content in up to two cars, with a SXM App login for each, as well as special perks, including opportunities to experience SiriusXM events with artists, athletes and stars, including VIP-only exclusives, and VIP Customer Service with priority call handling.

The Platinum VIP package also includes access to an extensive library of live concert video and audio recordings through nugs.net, the leading music platform for live concert streams, offering music fans VIP access to their favorite concerts anytime, anywhere.  SiriusXM Platinum VIP subscribers will be able to log in to nugs.net using their SXM App credentials to instantly access more than 5,000 official, soundboard-quality live concert recordings and 250 full video-on-demand concerts handpicked from nugs.net‘s extensive streaming catalog, with new shows added every few months.  Listeners can discover exclusive recordings and create custom playlists featuring artists with 24/7 SiriusXM channels including Bruce Springsteen, Phish, Pearl Jam and Dave Matthews, as well as hundreds of other fan favorites like Metallica, Wilco and many, many more – available via the nugs.net mobile app on iOS or Android devices or on a Mac or PC using a browser at nugs.net here

Platinum VIP subscribers get all of the content SiriusXM offers in both vehicles and on the SXM App – more than 300 channels.  These include Howard Stern’s two exclusive channels, live games and events from every major professional sport as well as hundreds of college games, an unparalleled selection of ad-free music channels covering every genre, plus entertainment, news, comedy and more.  Platinum VIP is priced at $34.99/month.  For more info on all that it offers, go to siriusxm.com/platinumvip.

“Platinum VIP is a terrific addition to our subscription choices and provides real value for those subscribers who love SiriusXM, want it in multiple vehicles, and want all of the premium programming that we offer,” said Richard Beatty, SiriusXM’s Chief Subscription Revenue Officer.  “Not only are they getting the value of two subscriptions, they get added perks like special access to great SiriusXM events, concerts, in-studio shows and more.  With the bundled-in access to thousands of great live performances via nugs.net, music lovers are getting a premium experience, and Platinum VIP will continue to evolve as SiriusXM’s premium offering with more perks and content being added in the coming months.”

Coinciding with the launch of Platinum VIP, several other SiriusXM subscription plans have been recently renamed, making it easier for subscribers to understand their choices. 

The renamed SiriusXM in-vehicle satellite radio subscriptions, which all include access to the SXM App, are:

  • Platinum (formerly “All Access”)
  • Music & Entertainment (formerly “Select”)
  • Music Showcase (formerly “Mostly Music”)
  • Choose & Save (formerly “Choice”)

The renamed SiriusXM digital (no car required) subscriptions are:

  • Streaming Platinum (formerly “Premier Streaming”)
  • Streaming Music & Entertainment (formerly “Essential Streaming”)

The programming lineups in these subscription tiers remain unchanged.  More info on what they offer can be found at SiriusXM.com/Subscriptions.

With the rebrand of its subscription plans, SiriusXM is also improving the SXM App experience for potential new subscribers with new preview and in-app purchasing functionality, which is rolling out this month.  A new user can open up the SXM App and “Try It Out” with a three-hour preview that will enable them to experience the spectrum of SiriusXM content.  This includes one-of-a-kind programming like Howard Stern’s channels, Drake’s Sound 42, Dave Matthews’ Friday Night Concert Series, the popular Highway Music Row Happy Hour with Buzz Brainard, Kevin Hart’s comedy channel, a favorite team’s hometown play-by-play broadcast and much more.  Listeners get access to this preview instantly, with no credit card required.

New subscribers will then be able to choose to sign up for SiriusXM’s Streaming Platinum or Streaming Music & Entertainment packages, and get their first month free, without leaving the App experience. 

“We’re very excited to launch our new preview and in-app purchasing functionality in the SXM App,” said Beatty.  “Our ‘Listen Free’ events have always been a great introduction to our service for new listeners who want to try us out.  Now you can try us out anytime and get access to so much great content with our new SXM App preview.  And signing up for one of our streaming subscriptions is now easier than ever with in-app purchasing.”

The 12Volt Spin-To-Win Wheel Is Rolling and Adds New Jammin’ N July JBL Marine Prize

SHREVEPORT, LA (07.26.21) – WTF…Win This Friday. So far 137 12volt retailers have won cool prizes on the weekly Spin-To-Win Wheel.

With the 12volt Jammin’ N July initiative the 12volt Spin-To-Win added another dimension. JBL has provided a MT6HLB Tower X Marine Speaker system with a $799. MSRP. During the balance of July plus August 12volt retailers may enter to with this JBL prize. When a JBL Marine installation is completed at your store make an Instagram post and #12voltspin_jbl. It’s that easy for your store to have an opportunity to win the JBL MT6HLB prize. There will be a drawing for the JBL Tower X Marine speaker on Wednesday, September 1st.

The JBL contest is an extension of the regular 12volt Spin-To-Win which includes these 12volt brands Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

On Friday, January 23rd the 12volt Spin-To-Win Wheel rolled for the 137th time and the Wheel landed on the JVC space. The Eclipse Car Audio slip was drawn from the jar and a JVC Wireless Charging Magnetic Car Mount is headed to Jon Vargas at his store in Vancouver WA. Congratulations Jon.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS.

Additional winners include Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ.

Additional winners include DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX and C G Car Audio in Kissimmee FL, California Audio in West Valley City UT, Action Audio Store in Wethersfield CT and Eclipse Car Audio in Vancouver WA. Congratulations to all.

Follow @12VoltNews on Instagram for more.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, July 30th.

Nakamichi Adds Full Range Class-D Models to Mini Amplifier Series

MIAMI, FL (07.26.2021) – Nakamichi is pleased to announce the addition of two new models to its Mini Series mobile electronics amplifiers. The NHMD100.4 and NHMD600.1 are 4-channel and 1-channel mono offerings designed using the latest Full Range Class D topography. As a result, these amplifiers offer a small footprint but are still capable of delivering big power output.

The high-density extruded aluminum heat sink measures just under 2-inches tall.

While diminutive in size, these new models don’t sacrifice features or flexibility. Both have high and low level inputs as well as pass-thru low level line outputs. Other features including variable electronic crossovers and selectable filters are located under the top mounted removable cover. Each come packaged with a wired remote gain controller.

NHMD600.1 Mini Series mono amplifier

NHMD600.1 MONO AMPLIFIER (600 Watts)

Rated Power: 600W x 1 into 2-ohms or 400W x 1 into 4-ohms

Size: 7.75L x 4.75W x 1.875H-inches

Suggested Retail $299.95

NHMD600.1 with top cover removed exposing the preamp controls.

Controls under the cover include:

Variable Input Gain (0.32-6.5V)
Selectable Full Range or Sub (30-250hz)
Variable Low Pass (30-250Hz)
Variable Sub Sonic Filter (15-60Hz)
Variable Phase (0-180-degress)
Variable Bass Boost (0-12dB)

NHMD600.1 mono (top) alongside NHMD400.1 four channel Mini Series amplifiers.

NHMD100.4 4-CHANNEL AMPLIFIER (500 Watts)

Rated Power: 125W x 4 into 2-ohms or 100 x 4 into 4-ohms

Size: 8.75L x 4.75W x 1.875H-inches

Suggested Retail $359.95

Controls under the cover include:

Separate Front and Rear Variable Gain (0.15-8V)
Front Selectable High Pass Filter or Full Range
Front Variable High Pass (50-500Hz or 500-5KHz)
Rear Selectable High Pass Filter, Low Pass Filter or Full Range
Rear Variable High Pass (15-500Hz)
Rear Variable Low Pass (50-500Hz or 500-5KHz)
Rear Variable Bass Boost (0-12dB)

These two models bring a total of four Mini Series amplifiers now offered by Nakamichi. All are in stock for immediate shipment.

For additional information visit www.nakamichicaraudio.com or contact Robin McNeal (National Sales Manager) at robin@usa-nakamichi.com

Midwest Distributor Stocking Up Early on Remote Starts

LINCOLN, NE (07.26.2021) – With product shortages the story of 2021, Robidoux Distributing in Lincoln, NE. is taking no chances and stocking up early on Remote Starts.

Owner Jamie Robidoux is excited to announce its addition of the new SILENCER series of remote starts and security from Magnadyne.

Jamie Robidoux showing off the new SILENCER samples while being flanked by ROCK-N-REV Sales Jeff Budin (center) Max Mayer (far left) and Magnadynes Armando Parra (far right)

“I’m stoked to partner with such a legacy company like Magnadyne, ” says Robidoux, “This new SILENCER series is going to be something that all of our dealer base will recognize except with an updated smaller module and the kits have premium sensors onboard. Our rep Jeff (Boody) Budin was getting a ton of positive feedback from our dealer base who all wanted another remote start option, so I’m taking no chances and loading up now. We got a new dealer order entry portal slated to launch soon so we’re gonna be ready for a busy fall and winter”

Magnadyne’s Armando Parra sounded equally excited when asked about the new partnership with Robidoux. “I’m honored to be given the opportunity to partner with Robidoux Distributing in growing our New Silencer product line. All of us at Team Magnadyne are excited and committed to adding value to Robidoux’s ever growing client base. The month of August, sets off Remote Start Season Programs, and both Robidoux and Magnadyne are committed to keeping stock in service of key retailers and expeditors in the MINKS states! Armando Parra – Magnadyne Corp.

Nominate SEMA Person, Manufacturer, Warehouse Distributor, and Gen-III Innovator of the Year by July 23rd

DIAMOND BAR, CA (07.23.2021) – It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry.

July 23 is the deadline to submit nominations for the prestigious SEMA Industry Awards and recognize a company or person that has made a significant impact on the specialty-equipment market within the past year. Nominations are open in the following categories:

Person of the Year
Manufacturer of the Year
Warehouse Distributor of the Year
Gen-III Innovator of the Year

For consideration, an honoree must exhibit professionalism, service, integrity and ethics that help propel the industry forward. To nominate an honoree and learn more about the criteria for each award, visit www.sema.org/awards or contact Lindsay Bianco at lindsayb@sema.org.

Article written by Ashley Reyes for sema.org

IMR Inc. Releases Insights on Impact of Electric and Hybrid Vehicles at Independent Repair Shops

NAPERVILLE, IL (07.23.2021) – IMR Inc., the industry’s leading full-service automotive market research firm, has released its latest insights on how battery and hybrid electric vehicle service is impacting independent repair shops.

Between May 3 and June 30, 2021, IMR Inc. interviewed 1,000 independent repair shops in the U.S. to gain insight on their service of battery and hybrid electric vehicles and investment in specific tools, equipment and training for technicians to work on these newer vehicle technologies.

Click here to view the report

Three out of every 100 vehicles (3.1%) serviced at an average independent repair shop are BEVs while HEVs account for 6.2% of the vehicles serviced. Shops located in the West (7.7%) have nearly double the percentage of business from HEVs over shops located in the Midwest (4.2%). Of shops that service BEVs/HEVs, 69.9% do not specifically market or advertise that t

  • Of independent repair shops that service hybrid electric vehicles (HEVs) and battery electric vehicles (BEVs), over 85% have seen an increase in service demand for these vehicle types
  • 27.5% of shops that service BEVs/HEVs have invested in specialized tools/equipment, 30.5% have invested in additional technician training
  • 55.1% of shops believe it will take longer than 10 years for BEVs/HEVs to impact their business

Of independent repair shops that service BEVs and HEVs, 89.4% have seen an increase in the number of BEVs coming in for service while 87.4% have seen an increase in HEVs coming in for service. However, amongst all independent repair shops, only 27.5% of shops have invested in tools and equipment to specifically service BEVs/HEVs while 30.5% of shops said they had invested in additional/specialized training for technicians, focused on electric or hybrid vehicles. Overall, larger shops (8+ bays) made more investments in tools, equipment and training (48.9%) than their smaller competitors (26.4%).

With the increasing market penetration of BEVs/HEVs and rapidly evolving technologies, independent repair shops who service these vehicles recognize the importance of keeping up with current information. 46.7% of shops reported that their primary supplier provides updates on the latest industry trends regarding BEVs/HEVs, while 53.3% of shops said theirs does not.

While 67% of independent repair shops indicate that a portion of their business comes from servicing BEVs, more than 55% of shops surveyed believe it will take over 10 years for BEVs/HEVs to impact their business. 13.4% of shops believe that these vehicle types will never impact their business.

For more information on IMR Inc., visit automotiveresearch.com. To schedule a research-related interview with IMR Inc. president, contact the company. The most recent Insights from IMR Inc. can be found here.

1sixty8 Media Seeks Representatives to Market Its Products and Services

LEHIGHTON, PA (07.22.2021) – 1sixty8 media Inc. has announced its intent to develop and grow a network of representatives in the United States. As the premier provider of digital marketing and business services to the mobile enhancement industry, 1sixty8 media is responsible for creating and managing websites that provide a high ROI for their clients. They are also the exclusive reseller of the Mitchell1 ProDemand software to the mobile enhancement industry. Qualified retailers are able to subscribe to ProDemand at a discounted rate through 1sixty8 media.

When asked what prompted this decision, Mitch Schaffer, president of 1sixty8 media, said, “The first step was to cultivate the team, and I could not be more proud of the team I’ve assembled. The next step was to develop products and services that make money for our clients. Finally, we needed to fine-tune our processes for ease and efficiency and build the infrastructure needed for scalability. With all of that in place, we are ready to level up our client base and believe that engaging a rep force is the perfect way to do it.” Schaffer went on to say that 1sixty8 media recently added two dedicated servers to handle the increased demand.

“We are looking to leverage the existing relationships that 12V reps have to provide hot leads for our team to engage with and close,” Schaffer continued. “We are not looking for active sales.”

Schaffer said that in addition to an attractive initial commission, 1sixty8 media will pay out a quarterly residual on ongoing revenues generated from referred clients. 

“This is a win for everyone,” Schaffer said. “For 10 minutes of work, the rep can earn a commission and ongoing residuals, we gain a client, and the retailer acquires a website or other services that provide a high ROI.”

Reps would be required to take part in a 30-minute Zoom meeting with 1sixty8 media to learn about the company and its services. They would be expected to take five to 10 minutes on each sales call to talk about these services. If a retailer shows interest, a simple email introducing the retailer to 1sixty8 media is all that is required.

“This is a great opportunity for a representative to make a good commission up front and an ongoing residual income for very little work,” Schaffer said..

Interested reps should reach out to Mitchell Schaffer at mitch@1sixty8.com or 570-656-6900 to learn more.

Join the Industry in Las Vegas for the SEMA 2021 Installation Gala

DIAMOND BAR, CA (07.22.2021) – SEMA leadership, volunteers and industry icons are set to gather in Las Vegas for the 2021 SEMA Installation Gala on Friday, July 30. To underscore the significance of SEMA’s return to in-person events, the evening gala will take place in the new West Hall of the Las Vegas Convention Center (LVCC), the same venue where thousands of industry professionals will congregate for the 2021 SEMA Show in November.

“SEMA has a deep history and connection with the city of Las Vegas,” said Chris Kersting, SEMA president and CEO. “We could not be more excited about celebrating the industry in Las Vegas and christening the West Hall with such a noteworthy event.”

The SEMA Installation Gala is a long-established tradition where individuals who have made extraordinary contributions to the industry are honored and celebrated. Since 1976, the SEMA Installation Gala has served as the formal gathering where new SEMA Hall of Fame inductees are introduced, the incoming Board of Directors are recognized, and outgoing Directors are thanked. SEMA council, network and industry leaders are also recognized during the event.

In a departure from past SEMA Installation Galas, the setting
for this year’s gathering will be the massive new West Hall of
the Las Vegas Convention Center (LVCC). The venue was
chosen to underscore SEMA’s ties with the city and the
LVCC—and offer the industry a preview of the big things to
come in November.

The move marks the first time in its 45-year history that the gala has been held outside the Southern California area where SEMA is headquartered. In fact, the gala of about 400 individuals will represent several “firsts.” It will be among the first events held in the LVCC West Hall since construction of the 1.4-million-sq.-ft. facility was completed in January. Plus, it will become SEMA’s first mass gathering to take place in more than a year.

“I look forward to the SEMA Installation Gala each year—even more so this year than any other year, since it will be a reunion for our industry’s friends and family,” Kersting said. “The SEMA Installation Gala is important to the association, the members and the industry, and it’s about much more than just introducing new Hall of Fame members or recognizing our Board of Directors. The event is about community, family and celebrating with people who share a common passion and love for the industry.”

“This year’s gala is especially meaningful,” agreed SEMA Senior Director of Special Events Jamie Eriksen. “The themes of industry, community and family will be front and center. After a year of being apart, we’re inviting the industry to come together. The highlight is on people, their volunteerism and their industry contributions. We want to recognize their achievements and hopefully inspire others to become more involved with the association and make a difference for our industry.”

Each year, the inductions of new SEMA Hall of Fame members
are among the evening’s most poignant moments. At the last in-
person gala held in 2019, legendary performance-parts
innovator Bruce Crower was inducted posthumously. His wife
Barbara (center, standing) accepted the honor on his behalf.

A Symbolic Move

Eriksen added that gala organizers couldn’t have asked for a better venue than the LVCC West Hall.

“We’ve been given the opportunity to showcase this amazing new addition to the LVCC, and we’re excited to introduce our industry to it,” she said. “Secondly, it’s symbolic of the fact that Las Vegas is ready for business, open and able to accommodate, meetings and events, so we’re also excited to be working with them to produce our first ‘post-pandemic’ event in this new space. The city and convention center have been important partners for more than 40 years, and we look forward to showing our support as they reopen for business.”

Because the gala is taking place as the nation reemerges from the COVID-19 pandemic, Eriksen said that SEMA’s event team will remain conscious of the environment. The goal is to create a welcoming atmosphere where the industry can safely celebrate.

“Health and safety have always been priorities for SEMA, and we take them seriously in every event we do,” Eriksen said. “With the pandemic, there’s a heightened sensitivity to those issues. SEMA will continue to work with local health and safety agencies to ensure that the event reflects current health standards in Las Vegas.”

The theme of volunteerism will again be front and center
Friday, July 30, with the inauguration of new SEMA Board of
Directors members, recognition of outgoing board members,
and a celebration of the people who give their time to industry
initiatives. Pictured here are SEMA Cares committee members
and charity partners at the last in-person gala in 2019.

The Race Is On!

Being a night of camaraderie, the gala wouldn’t be the same without the annual SEMA Cares Pinewood Drags fundraiser in which participants can sponsor a Pinewood race car or challenge industry colleagues in head-to-head competition. A signature event combining charitable giving, community, automotive passion and youthful spirit, the Pinewood Drags will return as a fun way to contribute to SEMA Cares, the association’s charitable arm.

SEMA Cares helps to significantly improve the lives of many in need through donations to the Austin Hatcher Foundation for pediatric cancer, Childhelp for the prevention and treatment of child abuse, and Victory Junction camp for children with serious medical conditions.

Sponsorships for a race car in the Build-It-For-Me category are just $95. Of course, the peak of the Pinewood Drags competition is the annual Industry Cup Challenge, where boasting rights run high. This year, the racing will take place in the West Hall lobby, with entry in the Industry Cup Challenge competition set at $1,000 per company.

“The children that SEMA Cares supports truly need our help,” said Kathryn Reinhardt, SEMA Cares chairperson. “With the return of the Pinewood Drags to the SEMA Installation Gala, I hope that this year we can raise more money than ever.”

“Absolutely no donation is too small,” added Lindsay Bianco, SEMA senior manager of membership projects. “Last year was certainly difficult, and fundraising was not top-of-mind for many people, so it will be good to rally together again in support of the children’s charities we serve.”

The gala wouldn’t be the same without the annual SEMA
Cares Pinewood Drags fundraiser in which participants can
sponsor a race car or challenge industry colleagues in head-
to-head competition to benefit SEMA Cares charities. The
races will make their in-person comeback in the West Hall
lobby.

Las Vegas has been steadily moving toward a full reopening and has adopted the latest best practices for large gatherings. The 2021 Installation Gala planners are working closely with state and local partners to ensure a safe and healthy evening of networking and celebration.

Las Vegas has been steadily moving toward a full reopening and has adopted the latest best practices for large gatherings. The 2021 Installation Gala planners are working closely with state and local partners to ensure a safe and healthy evening of networking and celebration.

High Anticipation

Eriksen agreed that there is a growing sense of anticipation for this year’s gala and all the activities surrounding it. Additionally, she sees the evening as a harbinger of the enthusiasm that’s already building for the return of a live SEMA Show in November. According to Eriksen, each event in its own way reflects the passion and interpersonal connections at the heart of the industry.

“For me, the SEMA Installation Gala is especially important this year,” she said. “We’ve always seen it as our mid-year gathering before gearing up for the SEMA Show in the fall. With the COVID-19 situation this past year, I think the members of our industry are craving the opportunity to reconnect with each other more than ever, and this event in particular is like a family gathering for the industry. It’s a little more relaxed than, say, November during the Show. A lot of meaningful connections and conversations can happen, and I think people are really looking forward to that.”

Tickets to the 2021 SEMA Installation Gala, which are available to all SEMA members, can be purchased by visiting www.sema.org/gala. (Please note that, although the gala is open to the entire association, seating is limited.)

If you’d like to sponsor a SEMA Cares Pinewood Drags race car or challenge a colleague, please make your donation today. Visit www.sema.org/semacares for more information.

USPTO Office Awards Race Sport Lighting’s GEN4 LED System Second Patent

RINGWOOD, IL (07.21.2021) – Race Sport Lighting has announced that the USPTO office has issued a second continuation patent (Patent No. 11,054,127) on their innovative GEN4 LED design. The GEN4 was first launched at the SEMA Show in November of 2019 and was instantly embraced by the marketplace just a month after applying for the first patent. That patent (Patent No. 10,801,714) was issued in October of 2020.

The GEN4 patented lighting system features a 360° ratchet-style adjustable base for aiming, an anti-glare optical beam deflector and a rotatable heat-sink rope for heat dissipation in tight lens/cover locations. Retailers and installers were supporting the product at a rapid pace until the COVID-19 pandemic hit the United States in March of 2020. At that time, the contract factory making GEN4 exclusively for Race Sport took a huge hit from the pandemic and had to close its doors. We have been working hard over the last year to move the tooling over to their main factory and make some small adjustments to the design before relaunching. Those adjustments were captured in a continuation patent application that has evolved into the recent patent issued by the USPTO.

Steve Jergensen, Race Sport Lighting President, is pictured at the company’s Ringwood IL HQ holding US patents for the innovative GEN4 LED design.

“We are very anxious to relaunch the GEN4 LED system to the marketplace with a few upgraded adjustments that will increase the performances even more. It was disappointing that we had to switch the tooling to another factory in the middle of the pandemic, but we are still receiving a high demand weekly for this patented high-performance system to relaunch into the marketplace. We are doing everything possible to keep our relaunch target around SEMA Show 2021, just in time to kick off the new year with some major excitement. We are thankful to the USPTO for awarding us a second patent and recognizing a lot of hard work put into this kit.” – Steve Jergensen, President of Race Sport Lighting

Orders are building up as distributors and dealers nationwide have requested to keep orders open in anticipation for the relaunch. Currently, our Drive Series V2 all-in-one solution system is leading the way in the premium LED headlight kit space of the industry.

For information on Race Sport Lighting’s entire LED kit lineup, click here.

DEI Improves its High-Temp Spray Adhesive Formula

AVON LAKE, OH (07.21.2021) – When you need help in a sticky situation, turn to improved professional-grade Spray Adhesive from Design Engineering, Inc.

Now with even greater holding strength, DEI’s high-temperature Spray Adhesive is perfect for installing the company’s line of heat and sound control solutions, as well as other materials including foam, fabric, metal and wood, in automotive interior and related projects.

“Our improved formula makes for a very aggressive, high-build, pressure-sensitive adhesive designed to bond most substrates while maintaining a high level of tack,” notes Mike Buca of DEI. “The improved nozzle provides a web pattern spray for excellent coverage on all materials with a tack time of only two to four minutes and heat resistance up to 200 degrees Fahrenheit.”

Featuring no ODS (ozone-depleting substances), the aggressive Spray Adhesive dries quickly and clear, is California compliant, and is made in the USA. It creates a strong heat- and water-resistant bond when installing thermal shielding, headliners, sound control materials, carpet and more.

Click to visit the Spray Adhesive product page.

For more information about Spray Adhesive and DEI’s complete line of performance heat and sound control products, visit www.DesignEngineering.com.