METAIRIE, LA, June 30, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce it recently donated 550 A.I.R. Solo™ (Antimicrobial Irradiation Respirator) face masks to the United Way and Port Sulphur, LA-based Plaquemine’s Medical Center in an ongoing effort to help in the fight against COVID-19. The value of the 550 masks donated exceed $55,000.

“On behalf of our Oracle Lighting Foundation Task Force, we are excited and proud to be able to make this donation which allows us to help others during the pandemic,” said Tiffanie Hartenstein, Oracle Lighting CEO. “The masks will be
given to lower income families who are unable to get the vaccine or who have family members with low or compromised immune systems. They will also be used throughout the hospital since the mask gives staff an extra layer of protection against other bacteria or viruses.”

The A.I.R. Solo™ (Antimicrobial Irradiation Respirator), which Oracle Lighting developed and launched last year, is a wearable UVGI face mask that is designed to be worn under common face masks and utilizes Ultraviolet Germicidal technology which has been shown kill live viruses such as COVID-19.

“Early in the pandemic we saw shortages of PPE and wanted to help the medical community by developing a sustainable system which would actively sanitize the user’s mask in real item,” explained Justin Hartenstein, Oracle Lighting director of product development. “So we made a decision to use our experience with UV LEDs and to shift our focus into a new UVGI device which led to the A.I.R. Solo mask.”

A.I.R. Solo is worn under any common face mask and utilizes a patent-pending system to sanitize the air while simultaneously neutralizing contaminants trapped in the cloth face mask by means of short-wave ultraviolet light exposure. The ultraviolet light source is produced via UV LEDs which are integrated into the device. The spectrum of ultraviolet light is separated into various ranges, with shortest-wavelength referred to as UV-C which is considered “germicidal UV”.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be
there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit http://www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

12VOLT CENTRAL STUDIOS (06.29.2021) – “Jammin’ N June…It’s Summertime and time to ‘Crank It Up’….in July too!! Those words, and that message, can grab positive attention across the 12volt industry. This past weekend the 12volt Central Studios was Jammin’ N Topeka KS with the Kicker Country Stampede, in Orlando with KnowledgeFest, Coos Bay OR with the UTV Takeover, Biloxi MS with Scrapin’ the Coast, Mountville PA with the 717 Car Audio Open House and Florence MS with the Audio Solutions 49 Grand Opening. We plan to Keep Jammin’ N July. Many thanks to those who realize it’s important to showcase positives and worked with us.

Online sales have been on a steady rise for the past several years. The COVID-19 Pandemic, along with stimulus checks, led to a dramatic spike in overall 12volt sales. Jammin’ N June themed activities by proactive 12volt companies helped create excitement across the industry and importantly sales. Let’s continue Jammin’ N  July!

It’s imperative that 12volt retailers create a powerful in-store experience for consumers in the showroom. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms.

Sound-Off events are creating excitement. In-person industry events are happening and reps are hitting the road. These facts indicate 12volt industry ready to Crank It Up and keep Jammin’ N July.

From the 12volt Central Studios we will continue to showcase positives across the 12volt industry. The new 12voltSTP Tool makes that easier than ever. Snap an image with your smartphone. Txt that image to 318-465-0844. PRESTO. Your image could be in the news.

As an industry ‘Let’s Get Our Shine On.’ Let’s keep Jammin’ N July.

Much more to come from the 12volt Central Studios.

June 29, 2021 – Magnadyne is pleased to announce the reappointment of Synergy Marketing Agency to represent the Magnadyne’s New Carbine and Silencer remote start & security product solutions for the Oklahoma, Texas, Louisiana and Arkansas Territories.

David Toliver Principal and CEO launched Synergy Marketing Agency in 2018. David comes from an installation background and has twenty years’ experience in CE B2B sales. Synergy Marketing was recently awarded Firm of the Year Awards by both Morel Hi-Fi and Lucas Lighting. “We consider ourselves to be more than just a manufacturer’s representatives, that means we focus on being more of a business partner, consultant and an extension of our retailers and independent 12V specialist’s business”. David Toliver – Synergy Marketing Agency

“David Toliver is one of Magnadyne’s Legacy appointments for the current Silencer brands; I look forward to his contributions, and leadership as we throttle up our efforts with our launch of the new Silencer and Carbine Automotive Remote Start and Security products.” Armando Parra – Magnadyne

For more information on Synergy Marketing Agency or to inquire about becoming an authorized Carbine
dealer or authorized Silencer Distributor in Louisiana, Oklahoma, Texas or Arkansas please contact David
at Synergy Marketing Agency (281) 750-5004, david@synergyagency.net

METAIRIE, LA, June 28, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce that the new ColorSHIFT RGB+W Headlight DRL Upgrade for the Infiniti Q50 is now available. With an MSRP of $95.95, the new kit is now available and fits model years 2014-2021.

“Featuring our high-performance RGB+W chips, this kit allows you to use the existing DRL feature on your Infiniti Q50 headlights and easily convert it to color- changing DRLs while maintaining a true white DRL function,” explained Justin Hartenstein, Oracle Lighting director of product development. “Upgrade your lights to any color imaginable and instantly switch over to a crisp white OEM DRL color. These 2014-2021 Infiniti Q50 ColorSHIFT RGB+W Headlight DRL boards can make hundreds of different colors, dozens of patterns, control the brightness, and even the speed of the functions using one of our ColorSHIFT controllers.”

Additional features and specifications include:
• Direct OE Factory Fitment
• True White DRL + ColorSHIFT® Technology
• 1-year warranty

“For even more customization, this product matches perfectly with our ORACLE Lighting 2014-2021 Infiniti Q50 ColorSHIFT RGB+W Headlight Halo Upgrade Kit,” Hartenstein continued. “Give your Infiniti Q50 the attitude adjustment and stand out from the crowd with the new ORACLE ColorSHIFT RGB+W DRL Replacement Kit.”

Headlight disassembly is required, so Oracle Lighting recommends professional installation with Oracle Lighting’s premium silicone sealant. White and amber are considered on-road legal colors…other colors not intended for on-road use so please verify all state and local driving laws.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. For more information on Oracle Lighting and its full product line, please visit
http://www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

EDMONTON, Alberta, Canada, June 28, 2021 – Eleven Engineering, Inc. (www.elevenengineering.com), a market leader in semiconductor products for wireless audio for home theater, multi-room, portable, professional, 12 Volt (car, truck, motorcycle, power sports, marine) and gaming applications, is proud to announce that Oleksandr Antonenko has joined the company’s growing Research & Development Design Team.

“As worldwide demand of our SKAA technologies and products offerings continues to grow, and drastically over the past year as more and more people are staying home much more often and realizing how unimpressive and outdated their current wireless AV systems are, we regularly need to add to our engineering team to keep up with that demand,” said Rex Whitehead, Eleven Engineering executive vice president, sales & marketing. “Oleksandr fits the bill with his strong interests in PCB and embedded system design. We are pleased to have Oleksandr on board to help us meet our immediate as well as long term goals alongside our growing and impressive design engineering team.”

Antonenko has a Bachelor of Science degree in Electrical Engineering from the University of Alberta.

“Eleven Engineering and its SKAA products and technology have built quite an impressive reputation in the world of consumer and pro electronics and RF design over the years,” Antonenko said. “I am excited to get started and be a part of the leading team in creating the next generation of wireless products for discerning audio consumers and professionals.” SKAA wireless lets the integrator easily create a dedicated multi-room home audio superhighway with a long range up to 150 feet with a robust, interference-free low-latency signal eliminating lip-sync issues with TV and gaming. SKAA-enabled products can stream music between them, up to four sets simultaneously – one transmitter to four devices. In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals that are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

SKAA is available as a built-in technology not requiring an external transmitter in purpose- designed partner products. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack.

Eleven Engineering breaks down the Seven Deadly Sins of WiFi Audio on its YouTube channel (https://www.youtube.com/watch?v=tw2iSCuT0x8).

For more on SKAA and the Seven Deadly Sins of WiFi Audio, please subscribe to https://www.youtube.com/user/SKAAwireless and visit SKAA.com.

For additional information, contact Rex Whitehead at 480-650-3979 or email whitehead@eleveneng.com. For more information on Eleven Engineering, visit www.elevenengineering.com, SKAA wireless YouTube channel, and Facebook/.

HOLLY HILL, FL (06.25.2021) – Axxess by Metra Electronics has two new data interfaces designed to fit Ford’s 2020-up* EcoSport, Escape, Transit, Transit Connect, and F-250, F-350, F-450 and F-550 trucks. The interfaces also fit Ford’s 2021-up* E-Series van, also known as the Econoline. Both of the interfaces, the AXTC-FD3 and AXVI-FD3, retain key features and are used when replacing the factory radio. Both provide NAV outputs, accessory power, and a 12-volt illumination output, in addition to retaining R.A.P., balance, and fade. The main difference is that the AXTC-FD3 has a built-in AXSWC steering wheel control interface while the AXVI-FD3 does not (it has a pre-wired harness for the AXSWC, which is sold separately). This makes the AXVI-FD3 an ideal choice for models that do not have audio controls on the steering wheel.

AXTC-FD3 Interface

The Total Control Series combines a data interface with all of the features of the patented** Axxess steering wheel control interface (AXSWC) for one convenient solution. When replacing a radio, the interface utilizes patented Auto-Detect technology that automatically detects the vehicle type, radio connection, and preset controls, while allowing the ability to dual assign steering wheel controls. This interface is designed to work with all major radio brands and both amplified and non-amplified audio systems. In addition to Auto-Detect, it can be manually programmed for most vehicles and will retain settings even after battery disconnection or interface removal. Vehicle-specific harnessing makes installation even easier.

AXTC-FD3 Product Specifications:

• Data and SWC interface with vehicle-specific harnessing
• Provides accessory power (12-volt 10-amp)
• Provides wires for NAV outputs for multimedia radios (parking brake, reverse, speed sense)
• Retains audio controls on steering control
• Retains balance and fade
• Retains R.A.P. (Retained Accessory Power)
• Designed for non-amplified models only
• Designed to be compatible with all major radio brands
• Auto detects vehicle type, radio connection, and preset controls
• Ability to dual assign steering wheel control buttons
• Retains memory settings even after battery disconnection or interface removal (non-volatile memory)
• Provides illumination output
• Micro “B” USB updatable

AXVI-FD3 Interface

For models that do not require retaining audio controls on the steering wheel, the AXVI-FD3 is another option for installers to retain key features.

AXVI-FD3 Product Specifications:

• Data interface with vehicle-specific harnessing
• Provides accessory power (12-volt 10-amp)
• Retains R.A.P. (Retained Accessory Power)
• Provides illumination output
• Provides wires for NAV outputs for multimedia radios (parking brake, reverse, speed sense)
• Pre-wired AXSWC harness (AXSWC sold separately)
• Retains balance and fade
• Designed for non-amplified models only
• Micro “B” USB updatable

Both interfaces do not retain SYNC, and are designed to fit the following non-amplified Ford models:

• E-Series 2021-up*
• EcoSport 2020-up*
• Escape 2020-up*
• F-250/F-350/F-450/F-550 2020-up*
• Transit 2020-up*
• Transit Connect 2020-up*

These solutions are both in stock now and will be covered in Metra’s advanced integration training session at KnowledgeFest in Orlando on June 27 at 10:30 AM. *See the vehicle application guide at AxxessInterfaces.com for up-to-date, vehicle specific information. **The AXTC-FD3 utilizes U.S. patent number 8257147.