LOS ANGELES, CA (6.18.25) – Diamond Audio Redefines Sound Quality with the Launch of the NEO Series Coaxial Drivers

Diamond Audio, a leader in premium audio engineering, proudly announces the release of its groundbreaking NEO Series Coaxial Drivers. Renowned for pioneering the Coaxial horn driver, Diamond Audio has once again set a new benchmark in sound excellence with the latest evolution of this technology.

The NEO Series Coaxial Drivers combine the most advanced features of Diamond Audio’s acclaimed NEO midbass and midrange drivers with an innovative waterproof horn driver. This integration delivers exceptional sound quality, remarkable output, and effortless installation, making it the ultimate choice for audio enthusiasts and professionals alike.

Meticulously engineered with premium materials — from high-performance voice coils and robust motor structures to rigid baskets, bi-ampable flexibility, and waterproof components — the NEO Series Coaxial Drivers embody Diamond Audio’s unwavering commitment to audio perfection.

“Diamond Audio has always been at the forefront of audio innovation, and the NEO Series is the culmination of our dedication to delivering the best possible listening experience,” said John Catalano, Director of Product Development at Diamond Audio. “If you’ve experienced our MS NEO drivers before, prepare to be amazed by the NEO Series. It’s a whole new level of sound.”

The Diamond Audio NEO Series Coaxial Drivers are available now at authorized dealers and distributors. For more information, visit diamondaudio.com.

NEW YORK, NY (6.18.25) – SiriusXM Media announced a new agreement with Narrativ to launch an ad initiative which will allow brands to leverage AI-generated voice replicas and use them to make audio advertising creative at scale, while empowering the humans behind the voices to maintain control of their likeness. Through SiriusXM Media’s self-service creative tool, named AdMaker, advertisers will soon be able to tap into high-quality ads that combine in-house creative agency Studio Resonate’s production expertise with Narrativ’s innovative AI voice technology.

This collaboration will offer brands more flexible, cost-efficient, and scalable creative options within audio, while still benefitting from the human touch of Studio Resonate’s award-winning creative direction. For the voice actors who work with SiriusXM Media and choose to opt in to Narrativ, this solution will offer them the opportunity to earn additional income through the licensing of their voice replicas while maintaining full ownership and control over voice usage, including the ability to approve or reject every ad using their voice replica. This is reflective of Narrativ’s commitment to consent, compensation, and control when it comes to the use of AI likeness in advertising; Narrativ was one of the first AI companies to embrace ethical use, and signed a deal with SAG-AFTRA in 2024 to protect and monetize union talent voice replicas.

Here’s how it will work: In AdMaker, advertisers will be able to choose to use an AI voice replica from the roster of voice actors who opt in to Narrativ. From there, Studio Resonate’s creative team will oversee the ad’s production. Each ad must be approved by both the voice actor and the advertiser before it goes live. By combining the AI voice replica of an expert voice actor with human-led creative direction, this solution will enhance Studio Resonate’s audio ad production capabilities and offer advertisers more flexible creative options at scale.

“We are thrilled to be working on this new solution with Narrativ, which shares our belief in the power of the human voice – the heart of all great audio,” said Lizzie Collins, SVP and Head of B2B Marketing and Ad Innovation at SiriusXM Media. “This deal will open up new doors for AI voice technology to expand and augment, not replace, our creative capabilities and the talented voice actors we work with every day. It also represents a major step forward in making high-quality ad creative in audio more scalable, and more accessible, for brands.”

“Collaborating with an innovator like SiriusXM Media is an exciting milestone in Narrativ’s mission to advance ethical AI in audio advertising,” said Ben Gottdiener, co-founder of Narrativ. “As demand grows for faster, more scalable ways to produce audio ads, many advertisers are turning to AI voice platforms—often without knowing their models are trained on questionable datasets. We founded Narrativ to prove that it’s possible to offer cost-effective, scalable solutions that also protect voice talent. Working with SiriusXM Media to enable ethical, AI-powered ad creation is a cornerstone of our platform.”

This collaboration marks the latest step in SiriusXM Media’s continued investment in innovative audio ad technology and intelligent creative solutions. By streamlining production and expanding access to scalable, personalized creative with AI-powered ad solutions, SiriusXM Media makes it easy for advertisers – from local small businesses to global brands – to buy, produce, and measure high-quality audio ads across its self-serve platforms.

For more information, please visit https://www.siriusxmmedia.com/insights/siriusxm-media-and-narrativ-introduce-ai-voice-replicas-for-audio-ads.

GREENVILLE, TN (06.16.25) – On Wednesday, Tech Marketing’s Steve Paul picked up the KICKER demo pickup in Charleston NC and headed back home to Tennessee. Along the way he reached out to Travis at Gosnell’s Stereo in Greenville TN to let him know that he would stop at the store to demo the KICKER pickup on Thursday afternoon.

A member of the Gosnell’s team quickly located an Image of a KICKER demo pickup and made a social media post inviting customers and followers to come by and check out the KICKER demo at their location Thursday afternoon at 4PM.

Steve Paul arrived on schedule Thursday afternoon and there were over a dozen customers there to check out the great demo. What a great example of creative members of the 12 industry quickly making plans to connect with consumers.

Travis Myers, Gosnell’s Stereo & Music store manager related, “It was so great for Steve to call to let us know he was coming this way so we could put all this together. He is a great guy and Tech Marketing is such a great rep firm. It was great for us to be able to check out the super custom KICKER demo vehicle and show it to customers in our parking lot. Billy Shelton, store owner, was out on an installation call and was not able to attend. He was very happy to see everything come together.”

Gosnell’s has been in business nearly 40 years and as a company hold their head high in the fact that they provide quality products with even higher quality installations and service for consumers in their area.

Visit www.kicker.com for more.

GADSDEN, AL (06.16.25) – The new King Boxes series of RGB sub enclosures has arrived. The new model includes 4×8″ and 2×8″ size of cut outs with King Boxes RGB branding on the front. These new enclosures are designed for both Chevy and Ford pickups and covers a wide gap of years.

“We are excited that this new series of enclosures has arrived in our Gadsden warehouse. The RGB lighting is controlled through an app and is very simple to connect…just like connecting other components in a system. We are definitely excited to come out with this series, which is very different in our lineup while maintaining the quality control of all of our products” Jaysam Odeh stated.

Concluding “We have placed a suggested retail of $399.99. This new RGB enclosure has attracted a lot of attention and consumers will no longer have to pay $1000 for a box like this.”

For more see king-boxes.com

WASHINGTON, DC (6.13.25) – The Specialty Equipment Market Association (SEMA) is expressing its profound thanks to President Donald Trump, who today signed a Congressional Review Act resolution that will protect more than 330,000 American jobs and preserve $100 billion in annual economic impact for the nation’s economy by revoking a waiver that would have enabled California to ban internal combustion engine vehicles.

President Trump, who invited SEMA to join him at the White House for the signing ceremony, now has delivered on a key campaign promise in which he pledged to preserve vehicle choice for millions of Americans to decide which car or truck is right for them. In doing so, President Trump has provided a significant firewall for the nation’s automotive aftermarket, a third of whom manufacture and sell products solely for internal combustion engine vehicles.

“President Trump meant what his said when he declared his intent to stop radical policymakers from depriving the American people of vehicle choice. He’s proven to be a man of his word and a true champion of American innovation and ingenuity, particularly of that borne out of the automotive aftermarket industry,” said SEMA President and CEO Mike Spagnola, who was present for the signing ceremony. “This is a clear example of American government at its finest, where a bipartisan set of lawmakers set aside their differences for the sake of the American people – in this case, to strike down a bad, ill-conceived policy from California that would’ve shattered the nation’s economy and destabilized the automotive marketplace.”

BACKGROUND
SEMA is not, and never will be, anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge. 

Beginning in 2023, SEMA led a national effort to educate voters and lawmakers on the damage of EV mandates on families, the working class, and American small businesses. In February, when the effort to overturn the California waiver kicked into high gear, SEMA mobilized an army of advocates to: 

• Send more than 56,000 letters to lawmakers in the House and Senate 
• Build a coalition of 335 small businesses for an April letter urging House and Senate leadership to hold votes to put an immediate stop to the implementation of the ACC II regulation 
• Host aftermarket business leaders and automotive influencers for 56 in-person meetings in Washington, D.C., with lawmakers and their staffs 
• Dominate the digital media landscape with countless memes and posts on the harms of EV mandates, reaching more than 2 million voters in key states, and running online ads that put pressure on lawmakers and staff around the Capitol  

Along the way, states not named California got wise to the harms of EV mandates. Virginia, Maryland, Delaware, and Vermont each backed off policies to follow California’s emissions policies while North Carolina, Texas, Ohio, West Virginia, and eight other states passed SEMA-supported “ban the ban” legislation to ensure such mandates never take effect again. 

This follows a significant financial investment by SEMA to educate voters throughout the 2024 presidential campaign via its Driving Force Action SuperPAC, with ads running the battleground states of Wisconsin, Ohio, Pennsylvania, and Michigan. 

For more information, visit www.sema.org.

LIBERTYVILLE, IL (6.13.25) – VU Meter technology. Compact design. V-DRIVE amplifiers. Get ready to take in higher-quality sound in a compact amplifier footprint with V-DRIVE amplifiers. Creating more space and opportunity in the tightest and smallest areas in vehicle builds and setups – Crunch V-DRIVE amplifiers bring out concert detail in audio, powering your music with more layers and sharper details.

PATENT PENDING VU Meter technology is placed on top of every V-DRIVE amplifier and allows for convenient tuning for capturing the best possible sound from your Crunch car audio installation or setup. Fine-tune audio from on top of every V-DRIVE amplifier heat sink with an immersive VU Meter display and see your audio come to life!

For more info, click here.

DIAMOND BAR, CA (6.12.25) – The automotive aftermarket is coming together in a big way for the 2025 SEMA Show, with 4.6 million square feet of exhibit space booked by thousands of leading brands for the industry’s most important gathering of the year. Taking over the entire Las Vegas Convention Center campus Nov. 4-7, 2025, the Show underscores the strong commitment of manufacturers, service providers, and innovators eager to connect, showcase their latest products, and shape the future of the industry.

“While the broader market is navigating uncertainty, the SEMA Show is a clear signal of strength, innovation, and opportunity across the automotive aftermarket industry,” said SEMA Vice President of Events Tom Gattuso. “We’re delivering a high-energy event that reflects where the industry is headed—driven by product, passion, and purpose.”

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today’s fast-changing landscape. It’s where relationships are built, products are evaluated, strategies are sharpened, and opportunities come to life.

Thousands of iconic brands will participate in the 2025 SEMA Show, including eBay Motors, Holley Performance Brands, Hoonigan, Hunter Engineering, Optima, Rockford Fosgate, Snap-on, SPARQ, WeatherTech, and many others.

“SEMA is where innovation meets influence, and for SPARQ, we’re honored to be a part of the conversation with exciting plans to introduce new products to SPARQ’s ecosystem,” said SPARQ Co-founder Daniel Nieh. “As a startup pushing the boundaries of automotive technology, exhibiting at SEMA allows us to connect directly with the community that’s shaping the future of the industry—builders, technicians, brands, and enthusiasts alike. It’s not just about showcasing what SPARQ can do; it’s about listening, collaborating, and helping redefine what’s possible.”

Highlighting the 2025 SEMA Show will be participation from a strong lineup of Original Equipment Manufacturers (OEM), including Ford Performance, Honda Racing Corporation USA (HRC), MOPAR/Stellantis, Nissan, and Toyota.

“SEMA is a great platform for Toyota to share our passion for performance and serves as a test bed for our creative and innovative ideas,” said Mike Tripp, Group Vice President of Toyota Marketing. “We are always blown away with how this community engages with our brand and showcases our vehicles to push the boundaries of what’s possible in the automotive industry.”

Innovation across the industry is surging, fueled by a wave of new product launches debuting at the Show. The New Products Showcase will highlight more than 2,000 cutting-edge entries spanning 15 product categories. The SEMA FutureTech Studio will return as another innovation center, showcasing new technologies shaping the marketplace. From internal combustion engines to EVs, hydrogen, hybrids, and synthetic fuels, a wide range of propulsion technologies is powering one of the most dynamic product development cycles the industry has ever seen.

“SEMA represents the heart of the automotive aftermarket industry which aligns perfectly with our mission at Revv,” said Adi Bathla, CEO and Co-founder of Revv. “SEMA continues to be the epicenter of automotive innovation, and we’re constantly pushing boundaries.”

The SEMA Show is maxing out the campus with a diverse and strategic brand mix and exceptional category breadth that reflects the full scope of the industry. The addition of the new International Pavilion reinforces the SEMA Show’s role as a hub for the global automotive marketplace.

Long considered a bucket list item for many car lovers, the Show will open its doors to automotive enthusiasts on Friday, Nov. 7, for SEMA Show Friday – Open to the Public, giving car culture fans a special opportunity to peek behind the curtain of the automotive aftermarket. It’s a powerful way to connect the passion of the enthusiast community with the business of innovation.

“The SEMA Show is gaining momentum heading into November, with continued growth and strong industry support,” said SEMA Trade Show Director Andy Tompkins. “From special events to education to product reveals, we’re delivering a fully immersive experience that celebrates where the industry is now and where it’s going next.”

Attendees are encouraged to register early to maximize their ROI; registration is only $50 for qualified attendees who register by June 27. Participants can also make hotel reservations at guaranteed low rates exclusively for Show attendees through SEMA’s official hotel provider.

Spaces are still available for companies who would like to exhibit and connect with thousands of qualified buyers at the 2025 SEMA Show. For more information, visit www.semashow.com/exhibitor.

For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.

LIBERTYVILLE, IL (6.12.25) – Push power to PRO LEVELS through Colossus Mini amplifiers.

Hifonics Colossus Mini amplifiers create higher PRO POWER where you need it the most. The smallest size footprint of the Colossus family of amplifiers – Colossus Mini amplifiers are innovated with a sleek, bold design that blends into any car or vehicle interior.

Innovative Nickel-plated RCA jacks create a highly efficient connection that remains corrosion-resistant while a high-end preamplifier circuit accepts a wider range of high input signals. Incorporating full-range Class-D chipsets (including the mono models) – all Colossus Mini amplifiers are compatible with a
wide range of drivers, especially pro-style speakers.

UTILIZE COLOSSUS PRO SOUND where your install demands!

Visit hifonics.com for more.

SHREVEPORT, LA (06.11.14) – The 12volt Spin-To-Win Wheel was created to bring an element of fun to the 12volt industry. The 12volt Spin-To-Win Wheel is now spinning in year six.

It’s always exciting to see a 12volt Spin-To-Win Wheel winner pictured with their prize like this picture of Adam holding his JBL prize and prize package from the Wheel Spin win number 324 on May 30th in the Yong’s Audio showroom in Indianapolis.

Shawn Spedding, Director of Sales-Mobile Audio Aftermarket, got the ball rolling quickly for Adam to receive his prize last week.

Companies participating in the Spin-To-Win Wheel also receive visibility across the 12volt industry. In addition to JBL 12volt brands participating in the 12volt Spin-To-Win activity include KICKER, RDV, PowerBass, CRUX, Kenwood, JVC, ThinkWare, Race Sport Lighting, ESB Audio, KING Boxes, MASSIVE AUDIO, Q Power and Viper. 12voltnews and the 12voltBeat also have a space on the wheel for a $100 check.

Retailers are encouraged to #12voltspin when making their stores posts to Instagram to have their slip in the jar for a chance to win a cool prize.

For more see instagram.com/12voltnews

DIAMOND BAR, CA (6.11.25) – TechForce Foundation, a national 501(c)(3) nonprofit committed to building the pipeline of skilled technicians, has partnered with the SEMA Show, the automotive aftermarket industry’s premier trade event, to present the 7th annual Techs Rock Awards. For the first time in the program’s history, the Awards will be presented live on stage at the 2025 SEMA Show in Las Vegas.

Each year, the Techs Rock Awards recognize standout students and working professionals in the technician field. This year marks a major milestone. Honorees/grand prize recipients will be celebrated live at the SEMA Show, the epicenter of the global automotive aftermarket. In front of thousands of manufacturers, employers, educators, and media, the nation’s top technicians will receive the recognition they have earned through their skill, dedication, and impact.

Winners will be honored on Nov. 5, 2025, during the SEMA Show. Finalists will be selected in six categories: Automotive and Motorsports, Diesel, Collision Restoration and Welding, Aviation Motorcycle and Marine, and Evolving Technologies and HVAC. This year’s judging panel will include well-known voices in the industry, including ChrisFix, YouTube’s most-followed automotive DIY creator, and Humble Mechanic, a trusted voice in technician education and culture.

Technicians are the workforce behind every vehicle on the road, every aircraft in the sky, and every delivery that reaches its destination. These careers are essential to our economy, but they are too often overlooked.

“Technicians don’t just fix things. They keep America moving,” said Jennifer Maher, CEO of TechForce Foundation. “The SEMA Show gives us a national platform to say, ‘We see you. We value you.’ And for the students preparing to join the workforce, it shows there is a future in this field that is respected and real.”

“The SEMA Show is where the automotive aftermarket industry’s future takes shape — through breakthrough products, new ideas, and rising talent,” said RJ de Vera, SEMA Vice President of Marketing. “Technicians play a critical role in that future, and with the TechForce Foundation, we’re proud to spotlight and support those who will carry the torch forward.”

Nominations open June 24 and close Aug. 11. Anyone can nominate a deserving student or technician at www.techforce.org/techsrock. A panel of judges will review submissions and select the finalists. From Sept. 24 through Oct. 15, the public will vote to determine one student and one working technician as Grand Prize Winners. Both will receive an all-expenses-paid trip to Las Vegas to be honored on stage during the SEMA Show.

Since 2018, the Techs Rock Awards have recognized 77 outstanding students and technicians. The program highlights the value of technical careers and helps lift up role models who are shaping the future of the skilled trades.

Visit www.semashow.com and www.techforce.org for more.