DS18’s Highly Requested Hooligan 12″ Is Back and Better Than Ever

MIAMI GARDENS, FL (12.15.2021) – The DS18 Hooligan X12 has already been proven to provide top end performance and bass now for multiple years on the streets and in the lanes, hooligans have been a choice of music lovers and competitors alike.

Now the Traditional Hooligan has been revamped to its newest revision, the Hooligan X12 High Excursion subwoofer. This model features long throw pole, larger spider, and high excursion surround to lower the FS of the speaker making it louder at subsonic frequencies. This massive sub will be great for high powered music or SPL. A FS of 26 will ensure deep lows down to 20hz and great punchy bass u p around 40hz depending on your box tuning. This subwoofer is rated at 4000w RMS and 6000w max so your vehicle will require electrical upgrades and large wire.

This sub will be friendly to 4th orders, 6th orders, ported boxes, and large sealed boxes and can be used in most applications that has room for the box. With a 59mm one way XMAX, this sub is sure to pump out extreme decibels with the proper power and box setup. We recommend a tuning of 25-35hz for ported boxes depending on your goals.

Click here to visit the Hooligan X12’s product page

If enthusiasts are looking for extreme bass and massive power look no further than the Hooligan High Excursion line! This Hooligan variant will be sure to start you on your way to high volume hairtricks and massive lows!

Features:

  • High powered 4″ Black Aluminum voice coil handling 4000w RMS and 6000w max power for heavy hitting competition bass.
  • DS18 has added a large high excursion surround to help with the high pole to pole flex this subwoofer has giving it has a 59mm one way xmax! Available in DVC 1, 2, and 4 ohm configurations.
  • DS18 has also added a larger spider that helps lower the FS (Resonant Frequency) so this sub plays lower much louder than previous versions.
  • 4 inch black aluminum voice coil handling a massive 4000w RMS and 6000w peak will be sure to get this subwoofer moving with hurricane wind forces.
  • The DS18 Tooled Black basket is one of the slickest and best looking baskets on the market. Not only extremely strong but looks great so you can use plexiglass or mount inverted on your box to see the show quality frame and motor topped off by a carbon fiber dustcap.
  • Huge 500oz magnet will help the voice coil receive and handle the massive power this sub requires with high efficiency and durability.

Visit DS18.com for more.

Lucas Lighting Shipping New MX Factory Fitment Bulb Series

ITASCA, IL (12.14.2021) – “We are pleased to announce that our highly anticipated MX Series of forward lighting replacement bulbs are now in stock and shipping”, says Steve Rogers, National Sales Manager for Lucas Lighting.  “This is a series that our dealers have been requesting.  The MX bulbs are designed with federal requirements in mind (not yet certified).  These guidelines revolve around the specifics of size aft of the mounting collar and not causing undesirable glare artifacts.  While we have always engineered our products to avoid glare, these are the first that will meet the strict size restrictions.”

Steve Rogers, Lucas Lighting National Sales Manager, in the company’s Itasca, IL warehouse with a shipment of the new MX Series.

Consistent with all other Lucas Lighting product offerings, special attention has been paid to inventory efficiency.  Examples include the MX-9005/6 and the MX-H11, that allow one model to work in what traditionally requires several.  The line offers fifteen models that cover what would otherwise require more than 20 types.  “Dealers want to service the most customers with the least amount of inventory necessary, and we can help.  We have a very strong reputation for a wider, even beam pattern with a large center sweet spot.  The MX series is consistent with this design philosophy,” added Rogers.

MX bulbs are a fanless design with several advantages.  These will not require the traditional bulb adaptors needed for vehicles such as BMW, Hyundai, Kia, Mercedes Benz, etc. and will fit just as an OE halogen bulb while offering three times the light output.  Another feature of note is the advanced CANBUS support that will alleviate the need for decoders most often needed in European vehicles to avoid bulb error messages.  A Mercedes GL series installation can be seen on the website at www.lucas-lighting.com

“Dealers now have a product line that they know will fit in all situations, regardless of vehicle type.  We expect that these will be very popular for the notoriously tight-fitting motorsports applications as well.  Our torture testing for vibration, temperature, run-time, etc. yielded incredible results, with reliability predicted at well over 10,000 hours of use.  Now everyone has the opportunity to experience better lighting.” says Rogers

Lucas Lighting products are available through direct dealers nationwide, as well as our distribution partners serving all 50 states.  Every model of this exciting new series, retailing at $159.95 per pair, has arrived in stock at the Lucas Lighting warehouse in Itasca, IL.

Oracle Lighting Launches Multifunction LED Spotlight for Jeeps, Trucks, & Off-Road Vehicles

METAIRIE, LA (12.14.2021) – Oracle Lighting has launched the 7-inch Multifunction 60-Watt LED Spotlight for Jeeps, trucks, and off-road vehicles (p/n 2915-023). The round post mount is now available with an MSRP of $199.95.

“Whether you are conquering the off-road or just enjoy exploring at night, having adequate lighting is important to spot obstacles in your path,” explained Justin Hartenstein, Oracle Lighting director of development. “This new auxiliary light from Oracle Lighting is designed to offer superior illumination for any Jeep, truck, or off-road vehicle.”

Incorporating both TIR (Total Internal Reflection) and LED Reflector Facing Technology, this design creates a high-quality light output with a precision beam pattern. By combining both optic technologies, this light provides an average 30 degree beam pattern and projects up to 500 yards away.

“The integrated LED marker lights feature both white and amber LEDs which can be used for parking lights, DRL, and/or turn signals,” Hartenstein continued. “This multifunctional automotive spotlight is the perfect solution to your lighting needs. With an Ingress Protection Rating of IP68 and a heavy-duty blacked-out housing, this seven-inch spotlight is rugged enough to last through all of your adventures with an LED lifespan of 80,000+ hours.”

Additional features and specifications include:

  • 4x 10w LEDs + 4x 5w LEDs
  • Draw: 4 Amps @ 12VDC
  • Raw/Effective Lumens: 6000lm / 4800lm
  • Peak Intensity: 141000cd
  • Input Voltage: 9V – 36V DC
  • Warranty Period: 1 Year
  • ETM Thermal Management Technology
  • Compliant with ECE R112/R7/R10
  • Heavy duty U mounting racket
  • Stainless Steel 304 mounting hardware
  • Under/Over voltage protection
  • Reverse polarity protection

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Metra Celebrates the Life of Founder Michael M. Somma

HOLLY HILL, FL (12.13.2021) – It is with great sadness and tremendous respect that Metra Electronics Corporation® announces the passing of its founder and innovator, Mr. Michael M. Somma. Metra’s president, Bill Jones, offered the following words as a tribute to honor the life of Mr. Somma:

“As Metra is celebrating its 75th year in business, his passing is even more bittersweet. But, we at Metra choose to celebrate his life rather than posting a simple obituary. His life was much more than that. His life was Metra, and thus, if you will indulge me, I’d like to offer you a kind remembrance of a man that meant so much to me and all of us, but especially the industry he helped to father and promote. Michael Somma was a man of simple means born to a hard-working Italian immigrant family living in the Coney Island section of Brooklyn, New York. He was brought up with six sisters and his father worked at Steeplechase Park from 1913 until its closing in the 1960s. His mother tended to the upbringing of seven children and kept a loving household. Michael Somma was a true pioneer and a genius of the 6volt and 12volt car radio industry. He will be missed by his family, his friends, and the industry as a whole. Somma was 94 years of age at his passing. He saw the tremendous changes in our business since Metra’s founding in 1946 on Coney Island Avenue in Brooklyn, New York.

Somma started out by opening a television sales and service shop with his brother-in-law, Sal Izzo, after serving proudly and with honor in the United States Navy in World War II. He was a graduate of Brooklyn Technical School, where he learned electrical and mechanical engineering skills. Somma built and sold his first television while attending school, which became his first official TV sale. It must have worked well! After the war, where he served as a radioman, he knew where his passion and interests would be best utilized, and thus, Metra Radio and TV was founded.

In the 1940s, Metra Radio and TV initially focused on selling television sets and home radios more so than car radios, as the demand for TVs was much greater and more lucrative at the time. Nevertheless, they went on to sell and install numerous car radios because cars at this time did not come equipped with a radio and the option from the factory was, as it is now, an expensive addition. Installing a car radio was a time-consuming and complex undertaking. These trials and tribulations gave Somma the idea of standardizing the design and creation of kits instead of tackling each installation one at a time.

Several innovations at the time pushed Metra’s focus more towards automotive. From the beginning, Metra was a Blaupunkt car radio dealer. Blaupunkt made great car radios and was the first to introduce FM to their units. Although not many FM stations existed at the time, the ones that did, offered a clearer and static-free broadcast. Although AM technology was still the rule and FM the exception up until the 1970s, Somma’s forward-thinking saw the potential on the broader bandwidth of FM and its ability to attain Hi-Fidelity sound, as it was called at that time.

Somma’s other innovation was the manufacturing of car radio installation kits, which greatly facilitated an easier installation of car radios. At the beginning of car radio installations, it could take two men several hours to install the earlier and primitive units. Somma used his considerable mechanical skills to fashion Metra’s earliest kits out of metal and find whatever way he could fasten the radio to the car. As a perfectionist, the installations were always top-notch.

One of the events that genuinely catapulted Metra to its glory was the change in New York regulations by the Taxi and Limousine Commission, allowing taxi cabs to legally have radios in their cabs. Prior to this, many states and municipalities outlawed radio use as they felt it would be a distraction to the driver. This change led Metra to pre-fabricate kits as their radio and installation business took off!

Soon, the car radio side of the business became more lucrative than selling TVs, and thus was born the new division, Metra Electronics. As more installations kept coming in, the need for a bigger facility became apparent. The solution was to move to a larger headquarters on McDonald Avenue in Brooklyn. This was the time of the “two Metras,” and the original store remained open and focused strictly on television repair and sales, run by Sal Izzo. Izzo was cautious of betting on just car audio and felt better suited to TV repairs and sales.

As the 1950s rolled on, more and more installations meant fabricating more radio kits. This is where Somma’s talents came into play, thinking of the bigger picture outside of Brooklyn. He reasoned early on that there were 48 other states going through the same hassle to fabricate brackets and trim panels for radio installations. Metra’s complete car radio installation kit for dealers was born. This is not to say that Metra was the only company thinking the same thoughts. Still, Somma’s boldness led him to eliminate the installation bays and fill them with machinery and equipment to manufacture the myriad of kits required to fit the many different types of cars on the road. He hired engineers and designers, set up a shipping department, and hired a sales and marketing staff to take Metra nationwide. Although it wasn’t always easy, his persistence paid off and Metra Electronics became a great success!

As time went by, Metra went full circle and introduced a line of car radios called MetraVox in the early 1960s that included 4-track players, AM and FM radio, and eventually became a public company in 1969. It was a highly successful line until the field became very crowded and technology-laden. MetraVox’s radios, which were manufactured in Italy and Japan, were discontinued as Somma determined that the true profit center was in the installation kit business.

In closing, let’s not forget the true pioneer who was way ahead of his time. Michael M. Somma ranks up there with Armstrong, Lear, Shalam, and the rest,” says Jones. “May he rest in peace and I hope he is smiling down upon us watching his creation thriving after 75 great years,” he concluded. Metra’s complete line of 12volt brands can be seen at MetraOnline.com. Additional information about the history of Metra Electronics is available at http://www.metraonline.com/news-post/408.

Howard Stern to Close Out 2021 with Star-Studded Week on SiriusXM’s The Howard Stern Show

NEW YORK, NY (12.13.2021) – Howard Stern and SiriusXM have announced a star-studded line up of guests for Howard’s final live week of 2021, including first-time guest Ben Affleck, Billie Eilish joined by FINNEAS, and legendary musician Neil Young. The three live shows will air starting on Monday, December 13.

Howard Stern is regularly credited as the best interviewer in the business for his deep, wide-ranging long-form discussions with legends of entertainment. Recent guests to join The Howard Stern Show include Kate Beckinsale, Coldplay from the Apollo Theater, Dave Grohl, Billy Joel, Jimmy Kimmel, Steve Martin with Martin Short, Sir Paul McCartney, Metallica with Miley Cyrus and Sir Elton John, Emily Ratajkowski, Ed Sheeran, and Kristen Stewart.

To finish the week, as a follow up to Ed Sheeran’s November interview on The Howard Stern Show, Howard 101 will air Ed Sheeran’s exclusive recent performance from SiriusXM and Pandora’s Small Stage Series in its entirety. The Sheeran special was recorded at The Belasco in Los Angeles and features songs from =, including his hit singles “Shivers” and “Bad Habits,” which recently received a GRAMMY nomination for Song of the Year, alongside older fan favorites. The special will air on Howard 101 on Thursday, December 16 at 5:00 pm ET and 8:00 pm ET.

The Howard Stern Show  Week of December 13 Schedule: 

  • Billie Eilish Interview and Performance 9:00 am ET Monday, December 13. 
  • Ben Affleck Interview 9:30 am ET Tuesday, December 14.
  • Neil Young Interview 9:00 am ET Wednesday, December 15.
  • Ed Sheeran Special 5:00 pm and 8:00 pm ET Thursday, December 16.

Later in December, listeners will also be able to tune in to a special Howard Stern Best of 2021 on SiriusXM’s Howard 100 and Howard 101. Howard 100 will feature the biggest, funniest and most dramatic moments from the past year on the show. Howard 101 will spotlight interviews with top comedians, actors, musicians and newsmakers from the past year. 

The Howard Stern Best of 2021 will air Monday, December 20 through Friday, December 31 on Howard 100 and Howard 101 via satellite and on the SXM App. Fans can also watch videos from The Howard Stern Show on the SXM App.

Howard Stern’s SiriusXM channels are available to subscribers in their car, on their phone and connected devices at home with the SXM App. Streaming access is included for most subscribers. Go towww.siriusxm.com/ways-to-listen to learn more.

DS18 and Petra Industries Join Forces to Make It Loud

EDMOND, OK (12.10.2021) – Petra Industries, the consumer technology authority and wholesale electronics distributor, is pleased to announce the addition of DS18 speakers and amplifiers to their lineup of premium automotive audio products.

By using the slogan “We Like It Loud,” DS18 sets itself apart from old-school brands. Unafraid to push the envelope, it was created and developed by a team of young, determined professionals who understands the needs of today’s car audio industry. As a result, it is one of the freshest lines in the industry.

The DS18 goal is to deliver what they feel previous companies have failed to do—a sophisticated, trendy product line that continually upgrades itself. One reason the company is continually innovating is that they consider customers part of their team. DS18 takes customer feedback as a command to constantly improve products. The end results are the most-relevant, coolest-looking designs and technologies on the market.

“DS18 brings a whole new attitude to car audio,” said Tate Morgan, President, Petra Industries. “Think of them as the new, cool kid on the block ready to shake things up. Their staff is passionate about sound. They eat, sleep, and breathe audio. And they design the most outstanding products technology can offer while remaining sensitive to pricing. Installers and retailers in the automotive audio space should take a hard look at DS18. The brand will appeal to the most experienced audio enthusiast as well as the everyday motorist.”

To learn more about Petra’s DS18 lineup of automotive audio components including amplifiers, coaxial speakers, subwoofers, midranges, and tweeters, visit order.petra.com

Visit ds18.com and petra.com for more.

PRI Preview: DEI Showcases Next Gen NASCAR

RAPID CITY, SD (12.10.2021) – Stop by the DEI Booth at PRI to get an up-close look at NASCAR’s new Next Gen racecar, built by road racing icon Pancho Weaver.

DEI has partnered with Pancho and his team for several years on projects in the Trans Am and road racing world, an area that NASCAR is becoming more involved in. So, when Pancho and his team started working on a Next Gen, DEI captured 3D scans of the car to provide custom heat solutions for the racecar.

See the latest evolution at the DEI Booth (#301)

“Controlling temperatures inside the cockpit keeps the driver more aware and sharper, and that’s a big benefit,” Pancho said. “During the testing, the comfort of car was better, we recorded external temperatures and interior temperatures and they had substantial drops.”

Pancho uses DEI’s Dimpled Aluminum Sheet (with separate glass insulation), Heat Screen, Floor and Tunnel Shield, Reflect-a-Cool and Titanium Knitted Exhaust Sleeves in the Next Gen, which will be on display at DEI’s PRI Booth (#301).

Visit designengineering.com for more.

Alpine Electronics Now Shipping AlpineF#1Status, The Pinnacle of Car Audio

AUBURN HILLS, MI (12.09.2021) – Alps Alpine Co., Ltd. a leading manufacturer of electronic components and automotive infotainment systems, and its domestic marketing division Alpine Electronics of America, Inc., is now shipping the third generation of AlpineF#1Status.

The Pinnacle of Car Audio

When it comes to experiencing music, nothing compares to a live performance. From incredible details like the breath of the artist between passages to the electrifying energy felt in the beat of every kick drum, live music creates an unparalleled emotional experience in every song. Now, this level of performance can be experienced in a vehicle with AlpineF#1Status System.

AlpineF#1Status is the first complete premium car audio system that can reproduce Hi-Resolution Audio Playback, bringing the experience of a live performance closer than ever before inside the challenging vehicle interior environment, making it the pinnacle of car audio.

High-Resolution Audio Playback

AlpineF#1Status represents the best that car audio technology can offer using the most important medium at the time. The first generation of AlpineF#1Status in 2001 focused on perfecting Compact Disc (CD) reproduction, the highest spec of its time (44.1kHz x 16bit). In 2004, the second generation shifted to DVD Audio™, which exceeded CD in data storage and playback quality. The third and current generation of AlpineF#1Status addresses the future of car audio: High-Resolution Audio (Hi-Res).

AlpineF#1 Status is the first car audio system in the industry to achieve 384kHz/32bit Hi-Res Audio Playback, the highest recording spec possible in a car audio system. This is more than 17 times the amount of digital audio data in a standard CD (44.1kHz x 16bit) and exceeds the standard Hi-Res spec (192kHZ x 24 bit). Hi-Res Audio Playback reproduces the details that are lost in lower-quality, compressed file formats. These details, like the breath of the artist or subtle interactions with the instruments, contribute to a listening experience that was once previously exclusive to a live performance.

As consumer listening habits shift from CD to digital streaming services, Hi-Res Audio Playback is quickly becoming the new benchmark for music reproduction. AlpineF#1Status exceeds the standards for this level of performance. To deliver this experience, each component in the system was designed in perfect synchronization to handle the ultra-Hi-Res audio files.

Unique Hi-Res Audio Source

To achieve 384kHz/32bit Hi-Res Audio Playback, AlpineF#1Status needed a source and a method that could get this level of Hi-Res audio files in the vehicle. Alpine partnered with Astell & Kern to create a custom, portable Digital Audio Player (DAP) for the AlpineF#1Status system. The DAP-7909 can host up to 780 Hi-Res files and is compatible with a variety of audio formats (.Wav, .Flac, AAC, etc.).

The DAP connects directly with the AlpineF#1Status Head Unit via USB. Longtime fans of the Alpine brand will appreciate the six-button “chiclet” design of the AlpineF#1Status HDS-7909 Head Unit Commander. The HDS-7909 controls the media on the DAP-7909 and sends the digital content to the HDP-H900 Digital Signal Processor (DSP) via a custom A2B data bus, which supports the Hi-Res Audio spec. As a bonus, the DAP can also be used as a standalone audio player.

The Workhorse of the System

To reproduce a live performance experience in the challenging vehicle interior environment is no easy feat. From the off-center positioning of the listener to the variety of materials in the cabin and even the internal cabin temperature, the vehicle introduces acoustic challenges that contribute to a lower quality sound experience.

To overcome these challenges, the AlpineF#1Status system features an HDP-H900 Digital Signal Processor (DSP) with the industry’s first Master Clock Management System, a high-performance crystal clock housed in an oven-controlled case at the heart of the DSP. Every component in the AlpineF#1Status system references this clock which results in ultra-Hi-Res playback without any jitter (timing errors) in the system, which is common in a system with independent components.

The HDP-H900 runs up to 1GHz/64Bit, comparable to the processing power of a high-end computer’s central processing unit (CPU), to achieve accurate sound tuning for High-Resolution audio playback at 384kHz/32Bit. High-performance sound processing gives the acoustic system tuner the tools to ensure that each speaker’s sound arrives at the listener’s ears at the same time, while also accounting for the vehicle’s unique interior environment, to maintain the integrity of the sound and ensure accurate High-Resolution Playback. The results are perfect synchronization and music that stays faithful to the artist’s original intentions.

Once the files are processed, the signal is sent to the HDA-F900 4-Channel Amplifier via Pro Audio Balanced XLR cables, which allows a full eight volts to be sent with virtually no noise and results in the most accurate sound reproduction possible.

Unified Speaker Material

Hi-Res Audio Playback requires that every speaker component plays within its optimal frequency band. From the tweeter to the subwoofer, the AlpineF#1Status HDZ-9000 4-way speaker system uses the same high-performance cone material, Carbon Fiber Reinforced Plastic (CFRP).

By using the same cone material throughout the speaker system, rather than using a specific material or structure for each component’s frequency band, the sound maintains the same timbre and characteristic across the entire audible and inaudible frequency range. Each speaker component is designed to cover a wider range of playback spectrum giving the tuner a wider range of adjustability.  The HDZ-9000 speakers also feature proprietary Alpine technologies, that include DDDrive, DDLinear, and Dual Emission, which work together to maximize accuracy and reduce distortion between speakers. 

The HDZ-9000 4-Way Speakers feature an HDZ-9000SW 11” Subwoofer, pairs of HDZ-9000WF 6.5” Midbass Speakers, HDZ-9000MID 2.5” Midrange Speakers, and HDZ-9000TW 1” Tweeters for a true stereo image.

A Complete Audio System

Each component of the AlpineF#1Status system was designed to ensure that the system play at its intended Hi-Res spec. To reach this level of performance, the system’s signal path uses custom connectivity, including XLR cables and A2B, because of their ability to accurately support the Hi-Res spec. This makes the AlpineF#1Status system an all-inclusive, complete system designed in perfect synchronization.

While AlpineF#1Status was designed as a complete system, there is flexibility to add or retain a head unit other than the included HDS-7909. The HDP-H900 DSP includes a traditional RCA input, and up to six channels of high-level input, that can be used to retain the vehicle’s factory head unit or add an aftermarket head unit, which is valuable for the audio enthusiast who relies on smartphone connectivity and features, like Apple CarPlay®, Android Auto™, or Bluetooth®.

Whether retaining the factory head unit, upgrading to an aftermarket head unit, or using the AlpineF#1Status HDS-7909 Head Unit, the result is still a cohesive system that works in perfect synchronization to reproduce the highest level of performance available in the challenging vehicle interior environment.

AlpineF#1Status is exclusively available as a complete sound system at a M.A.P. of $35,000. An additional HDZ-9000SW 11” Subwoofer is available if more bass is desired at a M.A.P. of $2,600 (sold separately).

AlpineF#1Status is available for purchase at AlpineF#1Status Authorized Retailers. A list of retailers can be found on https://www.alpine-usa.com/alpineflagship/wheretobuy

Celsus UK Appoints KENT Marine Equipment as Kicker Audio Marine Distributor in France

POOLE, UK (12.09.2021) – CELSUS UK, Poole-based distributor for KICKER AUDIO Marine products in Europe, has announced their appointment of KENT Marine Equipment to manage the French market for the U.S. based manufacturer of high-end performance 12Volt audio products. The agreement was signed at the newly appointed companies’ facility in Saint-Herblain, near Nantes, France.

KICKER Marine is designed to deliver an exceptional entertainment experience season after season. Engineering excellence, rigorous testing and high-quality components combine to provide the best value premium performance marine audio on the market. The range provides complete end-to-end audio system solutions for external areas on all types of watercraft.

Pictured (L-R) are Paul Baker (Celsus UK, Managing Director), Mike Keenan (Celsus UK, European Sales Manager), Francois Berson (Kent Marine, Managing Director) & Sylvain Marchand (Kent Marine, Product Manager)

KENT Marine Equipment has been active in the French marine market since 1974 with a desire to deliver best in class service to their extensive dealer-base. The company’s reputation in the market for technical product sales and support make them the perfect partner for Celsus UK & Kicker Marine in France.
Commenting on their appointment Mike Keenan, Celsus UK European Sales Manager, said
“I am excited about working alongside KENT Marine Equipment to launch the Kicker brand to their customers. France is an integral part of the wider European marine market and I am confident the enthusiasm and expertise found in François Berson and his team positions them well for future success with Kicker Audio.”

François Berson, Managing Director – KENT Marine Equipment added, “From January 2021, Kent Marine expanded its product offering to the French aftermarket and OEM business with a new strategic product family – Electronics. We were looking for additional partners to empower our offer, we saw Celsus and Kicker as the best fit and an obvious partner for us with their wide and high performance range. We are all very excited to develop the Kicker brand in France and turn this new relationship into a success.”

The KICKER marine range of source units, speakers, amplifiers, subwoofers and accessories are gaining a powerful reputation for quality performance and value since their introduction to the European market in 2018. KENT Marine Equipment join a growing and dedicated distributor network in Europe.

David Glasgow, International Sales Manager for Kicker Audio, added, “We are delighted to have a company with the heritage of Kent Marine represent our marine product line in France. We are confident of a bright future combining their experience with our product quality. Welcome to the KICKER family.”

Visit kicker.com and kent-marine.com for more.

New VIV Amplifiers Available and Ready to Ship from Memphis

MEMPHIS, TN (12.08.2021) – Memphis Audio is ecstatic to announce the much anticipated VIV750.6V2 and VIV3000.1V2 have landed and are available to ship to dealers across the nation. Chip shortages and pandemic related supply chain issues slowed the arrival of these two fan favorites. Memphis is ecstatic to announce both these amplifiers are now available and ready to ship from the Memphis warehouse to dealers across the nation.

The VIV3000.1V2 amplifier is the highest-powered amplifier ever released in the VIV line. The amplifier produces 3000 watts of clean RMS power and is more than capable of driving a pair of massive MOJO 15” subwoofers off of a single amplifier making it a perfect pairing. “Ever since creating the VIV line of amplifiers, our dealers have been asking us for a high powered DSP amplifier that can elevate their bass to the next level. We listened to their feedback and are very pleased to announce that this new addition to the VIV line has finally arrived and is shipping to dealers across the country,” Said Nick LoMonaco, president of Memphis Audio.

The VIV750.6V2 is also a new member of the VIV family which features 6 total channels which is the most ever offered in the line. “Many modern vehicles are equipped with more than 4 speaker locations. It was clear to us that we needed a solution for our dealers allowing them to power a multi-speaker system off of a single amplifier. This VIV600.6V2 is a perfect option for any vehicle that has more than 4-speakers. This amplifier is flexible and versatile and will without a doubt be one of our dealer’s favorite offerings in the VIV line moving forward,” said LoMonaco.

VIV amplifiers are available and shipping today, for more information contact your Memphis audio rep or contact Memphis directly at 800-489-2300.

Visit memphiscaraudio.com for more.