COMPTON, CA (02.28.22) – Magnadyne is pleased to announce the addition of Daniel Hernandez to its Tech Support and Product Development Team. Daniel is an accomplished Master MECP certified Tech, and Sales Professional.
Over Hernandez’s twenty year career in the automotive aftermarket sector, he has earned several Awards for his roles and contributions in both Sales and Technical Support positions he held with both VOXX International and Trent Partners & Associates.
Daniel Hernandez, pictured with Magnadyne products in his Prius, in between meeting with dealers.
In his new role at Magnadyne, Hernandez will lead efforts across a wide spectrum of key initiatives centric to the company’s Tech Support activities, Product Development, and Installer centric Programs; with key emphasis on further strengthening of the Carbine and Silencer Security and Remote Start Product launch and product road map. Hernandez will also contribute to key initiatives within the core RV and Trucking Segment OE solutions and expansion.
“I am excited to have Daniel join the team. Daniel possesses a rare skill set in our industry… one that blends both Technical and Sales Theologies that are the foundation to our industry. I look forward to his contributions and partnership over the years” stated Armando Parra, Brand & Solutions Ambassador, at Magnadyne Corp.
COMMERCE, CA (02.25.22) – Massive Audio is pleased to announce the addition of Hernando (JR) Mares as Vice President of Sales and Marketing. With over thirty years of experience in ODM/OEM and branded sales at ACTC/ Hollywood Sound Labs, SJA/Atomic, US AMPS/ RE audio and Deccon/H&N Brothers, JR Mares is an ideal candidate to improve Massive Audio’s positioning to meet increasing demand. He will be instrumental in leading Massive Audio’s development activities, and marketing while ensuring distributors, representatives and retailers have access to actionable new insights.
JR Mares in the well-stocked Massive Audio warehouse in Commerce, CA.
“I am thrilled to be part of the ‘Massive Audio Revolution’, lead business efforts and extend the team to better serve our representatives, distributors, and customers.” I had previously served customers and competed against Massive Audio for many years. I noticed the product do very well in the competition lanes. Their designs had noteworthy features, although like many OEM/ODM companies, they were focused on manufacturing instead of marketing and lacked emphasize on product intricacies or properly explaining innovative characteristics. After having heard many good things about the products, people and that the company was embracing change, I was delighted to join the team.
Corey Hyler shows a selection of new Massive Audio products.
Massive Audio has many new and exciting changes happening starting in March. Serial number tracking, new call to action ads, and the hiring of Map Cops to better control and enforce pricing on the web which will ensure our brick-and-mortar customers are profitable with the Massive Audio line. We will also launch Free giveaway programs each month to increase brand awareness and allow us to gather and send leads to our retailers. Also, by promoting the additional 9-Month Pro Install warranty and 30-day over the counter exchange that dealers can offer to customers, we will show our dedication to being all-in on driving business to our brick and mortar partners.
“Shipments are arriving regularly; we are almost at capacity so now more than ever is a great time to Get Massive!”
CORONA, CA (02.25.22) – Greg Delgado and Khody Carter of GCH Automotive recently attended KnowledgeFest 2022 in Las Vegas and were greeted with open arms… LITERALLY!
Greg Delgado (L)-GCH and George Smith, Mobileworks owner, in an aisle at KFest in Vegas. Smith smiles and holds the $100. he signed for Delgado to Give to Santiago Serrano for doing such a great job at GCH.
“Not only was the show a fantastic experience with a collection of 12 volt specialists focused on knowledge expansion and getting to experience the latest and greatest in technology for cars, but it was a perfect forum to step out into the open with our new line of products core focused on the specialist in mind,” Greg Delgado related.
Santiago Serrano (L) is a happy camper as he receives the $100. that George Smith signed. Greg Delgado, disguised as George Smith, handing over the $100 in the GCH Corona, CA office.
Delgado continued, “As we began the first day, we were greeted immediately by George Smith, Owner of Mobileworks Santa Maria. Mobileworks has been a valued GCH dealer for years. He was elated to see us and proceeded to tell me of his TOP LINE experience with Santiago Serrano, who is head of technical support for GCH and Lead Project Manager. In fact, his satisfaction was so strong that he proceeded to reach into his wallet and pull out a CRISP $100 dollar bill. He then signed it and asked me to make sure Santiago received it as a small token of appreciation for all of the hard work and commitment to his products and serving dealers like George Smith at Mobileworks.”
“It’s really great to do something special for a dedicated employee of a valued vendor partner. GCH is on top of their game and Santiago Serrano goes the extra mile to deliver TOP LINE service” George Smith related outside his Mobileworks location in Santa Maria, CA.
Concluding, Delgado stated, “The above is proof positive that good things happen in our industry all the time and an occasional thank you goes a long way. But when it is topped with a SWEET HUNDO, well that is a very special thanks I’m sure any one of us would like to receive! An extra big Thanks George!!
AVON LAKE, OH (02.24.22) – Be part of a proven winning lineup by applying to the Design Engineering Inc. 2022 Sponsorship Program.
Offering heat and sound control products and support to all corners of the automotive aftermarket, the sponsorship program is looking to partner with quality builders, race teams and exciting vehicles.
“You use the best heat and sound control products in your build or race car, and we let the world know about it,” said Will Farkas, Sponsorship Coordinator for DEI. “Team DEI isn’t just a sponsorship—it is an elite group of the best of the best.”
DEI-sponsored racers and projects over the years have included Street Machine and Hot Rod of the Year honorees, Barrett-Jackson Cup winners, national and international driver and rider champions, and world-renowned builders.
A Team DEI Sponsorship includes:
The highest-quality products for improved performance
High-profile coverage through DEI’s social media & marketing outlets
Elite partnership opportunities, with full product & technical support
In return, sponsored partners will be expected to showcase the performance and quality of DEI products including through a profile on CarBuffNetwork.com, help increase brand awareness and loyalty, and provide high-quality content for the company’s marketing initiatives.
To get started, simply head to the Sponsorship page on the DEI site at designengineering.com/sponsorships/. Click on “Fill out an application,” follow the steps and send it in.
AVON LAKE, OH (02.24.22) – Close the door on annoying rattles, squeaks and vibrations in your Mazda Miata with the new Door Vibration Damping Kit (#50296) from Design Engineering, Inc.
Suitable for use on all Miata years and models, the door-specific kits include four 6″x12″ pre-cut Boom Mat® material pieces and two 2″x24″ tape strips for complete coverage.
“This Door Kit reduces noise and vibrations from the metal body, and keeps interiors quiet, with improved interior acoustics,” stated Mike Buca of DEI.
Boom Mat easily forms to bends and curves, and is thin and pliable enough to fit into tight spaces. An easy-to-peel self-adhesive backing makes the attractive black material simple to install.
The new Door Kit joins two other offerings for total Miata coverage. DEI’s 1990-2005 Miata Vibration Damping Kit (#50600) is a nine-piece complete interior solution for the Mazda’s metal floor, firewall, rear bulkhead and rear deck.
The next step is to add ultra-level comfort by installing DEI’s Mazda Miata Pre-Cut Insulation Kit (#50295) that replaces existing padding and insulation with the company’s engineered UC Lite material.
For more information about the new Miata Door Kit, related Miata products, and DEI’s complete line of performance heat and sound control products, visit www.DesignEngineering.com.
BUFORD, GA (02.23.22) – “Real Performance Marketing had its first in-person retreat and meeting in Chattanooga TN the weekend of January 28th through the 31st. We gathered together our seven team members that live in six different states for the first time. The long weekend included a very productive 3-hour roundtable discussion on a variety of topics and time to get out and explore the vibrant Chattanooga area” firm Principal Scott Hochmuth related.
L to R: Scott Hochmuth, Marta Coplen, Todd Newell, Rebecca McLaurin, Jay McLaurin, John Gray, Jason Upchurch
For the firm’s retreat they secured a large residence to maximize the time and relaxed setting team members had together. Like many companies in the 12volt industry 2021 was a very strong year and the firm registered an increase in sales that topped 40% over the preceding year. “Growth in the Powersports category definitely was a driver in the 2021 sales increase” Hochmuth related.
RPM represents lines like Wetsounds, Arc Audio, Audiofrog, Aunex, MB Quart, MTX, and Carbine – as well as several well-known Powersports lines in the Southeast and Mid-Atlantic areas.”
As February draws to a close sales for the first 2 months of 2022 remain strong at Real Performance Marketing.
DANIA BEACH, FL & EGMATING, GERMANY (02.23.22) – HKI USA is excited to announce a new product to excite car audio dealers to the concept of Pro SQ, while maintaining simple installation and without breaking the bank.
The GZIC 165.2SPL is the newest creation from Ground Zero Car Audio in the Iridium line, that bridges the gap between Pro Audio and Entry Level car audio. This kit allows for a pro style car build with components that are a lot more familiar and traditional. Taking advantage of the new GZCT 25M Competition Line 25mm tweeter, and pairing it with an all new Pro based 6.5” mid bass driver designed around the improved Iridium cone, this kit helps dealers and customers obtain a little more than a standard style kit, without stepping over to the need for custom fabrication with larger pro style componentry.
“This addition to our line up is just another step in helping our car audio retailers be able to offer their clients the complete solution under the Ground Zero brand” says Jacob Brown of HKI USA.
For more information or to become an authorized HKI USA retailer, contact your local sales representative or email HKI USA at info@hki-usa.com
STILLWATER, OK (02.22.22) – KICKER Marine Audio has announced the renewal of its sponsorship agreement with Professional Angler Scott Martin. Martin earned his spot to fish the Bassmaster Elite tournament circuit beginning in 2021. He also qualified to fish the 2022 Bassmaster Classic in March, based on his success in his first year fishing the Elites. The 2022 season launches in February with an aggressive schedule through August, including stops in Florida, Tennessee, New York, South Carolina, Texas, South Dakota, and Wisconsin.
“Scott is on the water over 300 days, competing in tournaments, filming, editing and delivering high-quality freshwater and saltwater TV shows and videos year-round, differentiating him from other fishing pros and TV hosts,” said KICKER’s Brand Manager, Jeremy Bale. “We are very pleased to partner with the #1 influencer in fishing and appreciate the opportunity to enjoy great messaging and product integration through this powerful association.”
Scott Martin’s 42 Freeman, Vice Versa is always ready to fish!
“This is my life,” added Martin, “I’ve been on the water as a young angler on Lake Okeechobee in the 1970s when my dad began his TV show, ‘Fishing with Roland Martin’. This is what I know best, and I’m so pleased to have the caliber of partner in KICKER Marine Audio along for the ride.”
When Roland Martin and his wife Mary Ann bought a small fishing shack marina on Lake Okeechobee in Clewiston, Florida, it was the beginning of Scott’s journey. The Roland Martin Resort, Tiki Bar and guided fishing services grew as did the younger Martin’s career. He followed in his father’s footsteps becoming a professional angler, respected TV personality and a social media influencer in his own right.
The Scott Martin Challenge, began airing in 2005, featuring Martin in challenging adventures with top anglers as well as his family in a multi-faceted, reality-style TV show that brings his 15 million viewers into the experience. The show airs for 52-weeks on a variety of networks and cable channels including Discovery Channel, ESPN2, Sportsman Channel, CBS Sports Network, World Fishing Network and ATT&T Sports Net SW. Martin’s winning personality is matched only by his fishing prowess, and tremendous success on both the FLW Tour and now, the Bassmaster Elite Tournament trail.
As a hard-core music fan, Martin was introduced to KICKER Marine Audio going back to his high school days, and since then, he cranks up the tunes to fill the time when the fish aren’t biting–or when he out on the boat with friends and family. His KICKER recessed speakers, subwoofers, amps and head unit provide all the entertainment he needs on the water or at the dock
“There is no shortage of KICKER speakers on this boat,” chuckled Martin, who enjoys his 42’ Freeman catamaran for offshore fishing, island hopping and for fishing charters. Named “Vice Versa,’ the boat reflects his love of both fresh and saltwater fishing; his Skeeter Bass Boat is top pick for tournament competition.
DANIA BEACH, FL & EGMATING, GERMANY (02.22.22) – Ground Zero Car Audio and HKI USA are proud to announce the newest item in the Hydrogen line of subwoofers, that will surely bring some excitement to the truck, powersports, and stealth installs we all love to see.
The new GZHW 10SPL-D2 Flat is going to have a huge effect on the industry when it comes to obtaining amazing output, musicality, and install versatility. With its shallow mounting depth of just over 4”, its power handling of 600 WRMS, and its love of smaller enclosures, this subwoofer is going to allow for installs to be a little more fun to listen to. From vented or sealed truck boxes, spare tire enclosures, and even some OEM sized saddle bags and side by side enclosures, these woofers bring something else to the table that we have truly been waiting for.
“With the Pre-Orders opening today, I am looking forward to be able to offer our dealers and their clients an item to maximize their bass output without having to sacrifice tons of space. I have been having to bottle up my excitement for months keeping this a secret and can not wait to see our dealers go to town with these in all types of builds!” States Tommy Spears of HKI USA.
For more information or to become an authorized HKI USA retailer, contact your local sales representative or email HKI USA at info@hki-usa.com
TEMPE, AZ (02.21.22) – Mobile Solutions announced that its first annual MasterTech Expo has reached capacity for both exhibitors and attendees. The four-day exhibit and education conference scheduled March 6-9 at the Mesa Convention Center in Mesa, Ariz., sold out with just under two weeks remaining until its opening day. The Tempe, Ariz.-based fabrication tools and training provider also announced that the second MasterTech Expo event will take place March 5-8, 2023 at the Mesa Convention Center.
MasterTech Expo was originally limited to the interior exhibit hall and adjacent breakout rooms but expanded to include the outdoor pavilion due to additional exhibitor interest. The final exhibit space tops 50,000 square feet and will include more than 30 show vehicles and over 25 exhibitor booths. Attendees will also complete 10 to 12 hours of quality education workshops and have access to additional training from exhibiting partners.
The event kicks off with a welcome party featuring singer and musician Justin Hopkins, fan favorite from The Voice television show and music competition. Attendees will then be prepped for training with a “swag bag” containing gifts, tools and training materials, and a daily complimentary buffet lunch.
Education for MasterTech Expo features highly qualified trainers teaching relevant courses that address the changing needs of today’s professional fabricators. Courses are grouped into tracks to provide a logical and progressive learning arc. Attendees select two tracks and must complete all courses within each track to earn an achievement award. Attendance for each course is limited to the number of seats in the room to ensure everyone has complete access to all educational content. Exhibiting partners will also hold exclusive training workshops to present new product and feature training to attendees.
Special events for MasterTech Expo start with a behind-the-scenes design session with TV personality and renowned vehicle designer Dave Kindig. Throughout the show, two teams will compete on fabrication craftsmanship in the MasterTech Expo Build-Off sponsored by Rockford Fosgate. The final day culminates with a special keynote presentation by fabrication legend Mark Fukuda, and state-of-the-industry presentation by Rockford Corporation CEO Bill Jackson.
“I’m thrilled that, through the support of the automotive aftermarket industry and the belief and trust placed in us by our exhibiting partners, we have exceeded our targets on both fronts,” said Bryan Schmitt, founder and president of Mobile Solutions. “We anticipate a high-impact, high-value show that will elevate our retail professionals.”
Registration for the 2023 MasterTech Expo will open in April.
12VoltNews.com 