NEW YORK, NY (07.21.25) – SiriusXM announced the launch of SiriusXM Play, the company’s first low-cost, ad-supported subscription package. Welcoming new listeners to experience the company’s flagship audio service at a low monthly price of less than $7, SiriusXM Play offers access to over 130 channels with limited ads in-car and even more to discover streaming in the app, delivering a compelling subset of its signature premium, curated music, talk, and sports programming at an exceptional value. For marketers, Play expands on SiriusXM’s existing talk programming ad inventory to now include the previously untapped opportunity to reach consumers within its unparalleled music channels, giving advertisers a one-of-a-kind platform to meaningfully connect in the car and out with listeners across North America.

“SiriusXM Play presents us with an incredible opportunity to thoughtfully scale our audio service on the road and off to even more listeners across North America,” said Wayne Thorsen, SiriusXM’s Chief Operating Officer. “With Play, we can reach and engage with new, more price-sensitive listeners with a low-cost, ad-supported subscription with more than 130 channels available in-car and so much more in-app, and leverage our strengths across both content and technology as the premium audio leader in-car to deliver this compelling offering to consumers and advertisers alike.”

Currently available on a limited basis, SiriusXM Play will continue to scale in the coming months, with package pricing and further details to be announced later in 2025.

Bringing powerhouse programming across music, talk, and sports to a new cohort of listeners

SiriusXM Play gives subscribers more than 130 music and talk channels in-car that longtime listeners have come to know and love, including homegrown music formats and fan-favorite channels across sports, talk and entertainment, news, and comedy. As it rolls out, Play is expected to include:

Music: Hits 1, The Highway, Hip-Hop Nation + more
Sports: Mad Dog Sports Radio, College Sports Radio, Fantasy Sports Radio + more
News: POTUS, Patriot, Progress + more
Talk + Entertainment: Radio Andy, Conan O’Brien Radio, TODAY Show Radio + more
Comedy: Kevin Hart’s LOL Radio, Comedy Central Radio, Jeff & Larry’s Comedy Roundup + more
SiriusXM Play subscribers with 360L vehicles may also have access to additional features in-car such as SiriusXM Xtra channels.

In addition to its built-for-the-road, easy-to-use in-car experience, SiriusXM Play includes access to the SiriusXM app, the perfect complement to the in-car listening experience that allows fans to go deeper into their passions and get closer to their favorite music, artists, personalities, and sports. The SiriusXM app gives Play subscribers access to SiriusXM’s complete catalog of live and on-demand content as well as Artist Stations and podcasts, outside of the vehicle and wherever subscribers would like to listen.

Opening up new, premium inventory for advertisers in the final frontier for digital media: the car

The launch of Play allows marketers to tap into SiriusXM’s premium, curated music programming and unlock its highly passionate subscriber base in an intimate environment with few distractions: the car. Offering about half the ad load of traditional AM/FM radio at launch, SiriusXM Play gives marketers the ability to deliver powerful audio ads with fewer interruptions and reach an engaged, leaned-in consumer.

Play is expected to enhance SiriusXM’s extensive advertising portfolio, which reaches an impressive 160 million listeners each month across satellite broadcast (featuring SiriusXM’s talk and sports programming in addition to the new ad-supported Play music channels), streaming (inclusive of Pandora, SoundCloud, and more), and the SiriusXM Podcast Network. By the end of 2025, advertisers will be able to seamlessly buy across all of these touchpoints with one unified transaction, tapping into powerful audiences at scale in audio. This further solidifies SiriusXM Media, the company’s advertising group, as a leader in ad-supported audio.

In the coming months and year, the company is expected to launch additional advanced capabilities such as enhanced targeting, dynamic ad insertion, creative channel takeover packages, and measurement tools across SiriusXM’s ad inventory in 360L-enabled vehicles. This will give marketers a powerful platform to connect their brand with engaged audiences in the car and in other places only audio can reach. An important part of consumers’ daily routines – from the morning commute to their workout routine to preparing dinner – audio creates deeper connections between listeners and creators, leading to more attention and higher impact for advertisers.

“Play is an exciting net-new opportunity for marketers looking to tap into passionate, high-quality audiences across some of SiriusXM’s most beloved music, talk, and sports channels, reaching listeners in the moments that matter,” said Scott Walker, Chief Advertising Revenue Officer, SiriusXM. “The car is the final frontier for digital ad-supported media. In the short term, we are opening up new inventory for marketers, including premium, curated music. In the long term, with more advanced capabilities, we have a chance to revolutionize the in-car advertising landscape.”

More to come

SiriusXM Play’s expansion will make the package available to nearly 100 million vehicles by the end of 2025, with further growth on the horizon in the years to come. Additional channels and the more advanced advertising capabilities referenced will continue to roll out over time as the offering evolves.

For listeners looking to access SiriusXM’s signature ad-free music, exclusive artist-led music channels, Howard Stern, live sports play-by-play, league channels and more in-car, SiriusXM offers a compelling suite of packages and price points for every type of fan starting at $9.99 a month. Go to siriusxm.com for more information.

For more information about SiriusXM Play, visit siriusxm.com/siriusxm-play.

NEW YORK, NY (07.18.25) – SiriusXM will offer listeners nationwide a live broadcast of The 153rd Open this July 17-20 at Royal Portrush Golf Club in Northern Ireland.

SiriusXM will air 45 hours of live on-course coverage of golf’s original championship across all four rounds of play on The Open Radio channel, which is available to listeners in their cars on channel 92 and on the SiriusXM app. Championship broadcasts will begin on SiriusXM on Thursday and Friday at 2 am ET, and on Saturday and Sunday at 4 am ET, and will continue through the conclusion of each day’s play.

Listeners will hear The Open Radio broadcast, produced by The R&A, which will feature Marcus Buckland, Sue Thearle, Robert Lee, Dave Farrar, Matt Adams, Sophie Walker, Raymond Burns, Amy Boulden, Paul Eales, and Harry Ewing, as well as SiriusXM’s Brendon de Jonge and Carl Paulson and talkSPORT 2’s Rupert Bell. Immediately after each round, SiriusXM will present a live post round show, hosted by Chantel McCabe, Jason Sobel and Taylor Zarzour, which will recap the day’s play and look ahead at the next day’s action.

In the days before and after The Open, and every week throughout the year, SiriusXM’s weekday golf programming lineup features live shows that offer news, analysis, expert instruction and more.

Notable SiriusXM programming during Open Championship Week includes shows hosted by current and former players with extensive major championship experience.

Lucas Glover, who has competed in 11 Open Championships and will be in the field at Royal Portrush, will host his exclusive SiriusXM program, “The Lucas Glover Show,” Tuesday at 8 pm ET.

“ANNIKA,” hosted by legendary 10-time major championship winner Annika Sorenstam, airs Wednesday at 8 pm ET.

“The Rocco Hour” hosted by Rocco Mediate, who competed in nine Open Championships, airs tonight and Tuesday at 7 pm ET.

For a full schedule of SiriusXM’s programming go to SiriusXM.com/golfonsxm.

SiriusXM’s broadcast rights for The Open come through its agreement with the R&A and NBCUniversal, which owns the rights to The Open broadcasts in the U.S.

ROSENBERG, TX (07.16.25) – Wet Sounds, a leader in high-performance audio solutions, is excited to announce a new partnership with Falcon Sales & Marketing, who will represent the Wet Sounds product line throughout the Pacific Northwest region of the United States.

“We are proud to welcome Falcon Sales & Marketing to the Wet Sounds family,” states Mark Gerick, Chief Operating Officer at Wet Sounds. “Dave Gates and his team bring decades of experience and deep relationships in the territory. Their strategic insight and commitment to dealer success align perfectly with our goals for the Pacific Northwest.”

Dave Gates, President of Falcon Sales & Marketing, shares his enthusiasm: “Wet Sounds is known for their relentless innovation and commitment to performance. Representing such a bold and premium brand in the marine and powersports audio space is an exciting opportunity for our company, and we’re ready to hit the ground running.”

Kam Frisbee, General Manager of Insider Sales at Falcon, adds: “This partnership with Wet Sounds is a win for our dealers. From groundbreaking tower speakers to cutting-edge amplifiers, the Wet Sounds line delivers unmatched value and performance. We’re looking forward to helping our customers integrate this powerful brand into their offerings.”

With Falcon’s industry expertise and deep-rooted connections in the region, Wet Sounds is confident that this partnership will enhance its presence and provide unparalleled service to dealers and retailers throughout Oregon, Washington, Montana, Idaho, and Alaska.

Visit www.wetsounds.com and www.falconsalesanddistribution.com.

DIAMOND BAR, CA (07.16.25) – The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, the major trade-only automotive aftermarket event held annually in Las Vegas, has announced the return of SEMA Fest for Friday, November 7. Back for its third year, SEMA Fest 2025 promises an all-star music lineup of Queens of the Stone Age, The Black Crowes and Neon Trees, high-performance automotive demonstrations, drifting, motorsports, custom vehicles, and more. SEMA Fest caps off the week-long SEMA Show, taking place November 4-7, 2025, both conveniently located within the Las Vegas Convention Center campus with SEMA Fest returning to the Bronze lot.

Early bird pre-sale tickets are available July 16–starting as low as $65–with the general on-sale kicking off this Friday, July 18 at 10 am PT via www.semafest.com. General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access of the indoor SEMA Show. This exclusive bundle gives automotive enthusiasts rare access to the world’s largest automotive aftermarket trade event–typically reserved for industry insiders–alongside performances from some of today’s biggest bands.

What to expect at SEMA Fest 2025

Beyond iconic sets from rock greats Queens of the Stone Age, The Black Crowes, and Neon Trees, SEMA Fest 2025 is set to deliver adrenaline-fueled automotive action with live motorsports demonstrations. Fans can expect drifting exhibitions, high-speed precision driving, and high-horsepower showcases that bring the world of extreme automotive performance to life. In addition to the live action, SEMA Fest will feature an expanded display of exclusive, custom, and concept vehicles–many of which can’t be seen anywhere else outside of SEMA Fest–giving enthusiasts rare, up-close access to some of the most innovative and cutting-edge builds in the automotive world.

Before the music starts at SEMA Fest, automotive enthusiasts can cap off the week with a rare opportunity to experience the SEMA Show during SEMA Show Friday – Open to the Public, taking place Nov. 7. A bucket-list event for car lovers, the SEMA Show offers an exclusive behind-the-scenes look at the trends, builds, and innovations driving the aftermarket industry. It’s the ultimate way to celebrate car culture before heading into a night of live entertainment at SEMA Fest.

“SEMA Fest brings the excitement of car culture and live music together like never before,” said SEMA Vice President of Events Tom Gattuso. “When combined with the rare opportunity to walk the SEMA Show floor during Friday’s public access, it creates an unforgettable experience for enthusiasts. It’s the ultimate way to celebrate the industry, the community, and everything that makes car culture so special.”

Founded in 1963, the Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. The association started highlighting the passion of the industry and sharing it with the enthusiast public in 2011 with the SEMA Cruise, which evolved in 2014 with SEMA Ignited, and then once more in 2021 with the SEMA Show Friday – Open to the Public. In 2023, SEMA first introduced SEMA Fest, a new event that celebrated the relationship between music, motorsports, and car culture. It has since become a one-of-kind live and epic event that is a true bucket-list experience for music lovers and car enthusiasts.

In 2023, the SEMA Show attracted 160,000 attendees and 2,400 brands, making it the top convention in Las Vegas, as reported by the Las Vegas Convention and Visitors Authority’s research center. This year’s event looks to be even bigger with 4.6 million square feet of exhibit space booked by thousands of leading brands leading up to the industry’s most important gathering of the year.

SEMA Fest 2024 delivered high-energy performances from Cage The Elephant, Sublime, featuring original members alongside Jakob Nowell, Fitz and The Tantrums, and Petey. Fans also witnessed adrenaline-fueled drifting exhibitions from the skilled team at OPTIMA Unleashed, adding to the festival’s signature mix of live entertainment and car culture. The inaugural SEMA Fest in 2023 set the tone with a diverse lineup of chart-topping and emerging artists, including Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush, Ludacris, Walk The Moon, The Struts, and more.

For the latest updates, follow @SEMAFestOfficial on social media or visit www.semafest.com.

BOCA RATON, FL (07.14.25) – ZZ2, a leading innovator in automotive integration, in-vehicle entertainment, and fleet safety solutions, is proud to announce its new partnership with Synergy Marketing Agency, led by David Toliver, as its exclusive sales and marketing representative in Texas, Oklahoma, Louisiana, and Arkansas.

This strategic alliance marks a significant step forward in ZZ2’s dealer-focused expansion strategy, reinforcing its mission to equip retailers with premium products, enhanced training, and unmatched sales support. With a growing portfolio that includes advanced safety lighting solutions and industry-leading integration systems, ZZ2 continues to deliver solutions that generate profit and performance for its partners.

“Our focus is not just on innovation—it’s on building strong, lasting relationships with dealers who share our commitment to excellence,” said Steve Cope, Sales Manager at ZZ2. “Partnering with Synergy Marketing Agency enables us to deepen our dealer engagement and elevate our presence throughout the Southwest. David Toliver’s expertise and dealer-first approach make him a perfect extension of our brand.”

With decades of combined experience in the 12-volt and fleet markets, Synergy Marketing Agency brings a reputation for integrity, industry insight, and dealer advocacy. The agency will serve as a vital bridge between ZZ2 and its dealer network, helping retailers uncover new sales opportunities, streamline installations, and meet the evolving needs of commercial and consumer clients.

“We’re thrilled to represent ZZ2 and introduce their full suite of solutions to our dealer base,” said David Toliver, Principal at Synergy Marketing Agency. “Their innovative product lineup—especially in the safety and visibility sector—gives our dealers the tools to differentiate themselves in a competitive market. This partnership is about enabling success for everyone involved. We intend to capitalize on modernizing the older vehicles by adding Carplay since the used car market continues to be strong due to all of the increases in new vehicle costs.

ZZ2 invites dealers across Texas, Oklahoma, Louisiana, and Arkansas to explore the benefits of partnership, including access to exclusive products, in-field support, and sales resources designed to drive

Visit www.zz-2.com for more.

LOS ANGELES, CA (07.14.25) – Massive Audio unveils the DSP48, a cutting-edge digital sound processor crafted for audio professionals and enthusiasts seeking total system command. Designed with a high-resolution audiophile Bluetooth interface and an intuitive mobile app, the DSP48 brings next-level tuning and control to installers and listeners alike.

Whether you’re dialing in sound stages or orchestrating multi-zone amplifier setups, the DSP48 delivers serious flexibility with a 4-in / 8-out configuration, parametric EQ, advanced crossovers, and timing alignment—all packed inside a sleek installer-ready interface protected by password access.

Built to Command, Engineered for Fidelity

The DSP48 includes seven powerful innovations:

• Intuitive Mobile Interface & Premium PCB Design
  Android/iOS compatibility meets high-end circuit architecture for seamless control and premium audio performance over Bluetooth.
• Installer-Grade Memory & Secure Access
  Six password-protected setup memories ensure your tunings stay secure while giving authorized pros full control over master and subwoofer levels plus a full built-in music player.
• Versatile Inputs & Summing Options
  Accepts Bluetooth, RCA, Hi-Level Inputs, and supports 2–4 channel summing, offering flexibility for OEM integration or custom builds.
• Precision Output Control
  Independently adjust all 8 output levels down to -60dB, tweak phase (0–180°), and manage amplifier turn-on sequencing across three customizable zones with up to 5-second delay.
• Advanced Parametric EQ
  Fine-tune each of the eight outputs with adjustable frequency, Q factor, summing options, and convenient copy functionality.
• Studio-Grade Crossover Suite
  Select high-pass/low-pass filters with slopes of 12/24/36/48 dB. Supports Butterworth, Linkwitz-Riley, and Bessel filters to match any system goal.
• Time Alignment Mastery
  Dial in precise delay for each output in both metric and standard units—down to the millisecond—to perfect staging and phase alignment.

“The DSP48 isn’t just a processor—it’s a toolkit for sonic perfection,” said John Velez, Sales Manager at Massive Audio. “With full control over every detail of the sound profile and installer-grade security, it’s designed for pros who want to push performance to the edge.”

The DSP48 is available now through Massive Audio’s network of authorized dealers and distributors. For purchase inquiries, compatibility questions, or dealer opportunities, contact our sales manager at jvelez@massiveaudio.com or +1(626) 523-8954.

DIAMOND BAR, CA (07.11.25) – Applications are now open for the 2025 SEMA Battle of the Builders Presented by Mother’s Polish at  www.semabotb.com. Now in its 12th year, SEMA Battle of the Builders is the industry’s leading custom car building competition, providing SEMA Show builders with an opportunity to showcase their talents in front of a global audience.

“It’s inspiring to see SEMA Show builders continue to push the boundaries of automotive customization,” said RJ de Vera, SEMA Vice President of Marketing. “We look forward to helping them grow and progress as we celebrate standout builds that highlight the ingenuity of our industry.”  

The 2025 SEMA Battle of the Builders Presented by Mother’s Polish will recognize class champions in four categories — Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns — and one of these four class winners will be crowned the overall Battle of the Builders champion. Industry experts serve as judges and review all qualifying applications, including vehicle descriptions and photos, before walking the SEMA Show floor to review the builds in-person and selecting the Top 10 finalists in each category. The finalists are then narrowed down to the Top 3 in each category, and these 12 finalists become the judges and select the winner of each category and the overall champion.

“Some of the people we look up to the most in the industry have won this award, so to appear alongside those people is really incredible,” said Noah Alexander, winner of the 2024 SEMA Battle of the Builders competition with his ‘68 Dodge Charger. “The best for us was the incredible people we met. It was just amazing to talk to all of these other builders and hear what they do.”

Supporting Young Builders  
To encourage young builders to pursue their passions, the SEMA Battle of the Builders Young Guns category is open to builders who are 29 years old and younger at the time of the SEMA Show. Young Guns entries may also be selected to compete in one or more virtual Golden Ticket competitions throughout the summer for the chance to win a prize package that includes transportation of the vehicle to the SEMA Show along with travel and hotel accommodations.  Once at the SEMA Show, the Top 10 Young Guns finalists, as selected by the judges, compete in their own separate competition to determine their Top 3. This unique Young Guns competition format, launched for the first time in 2024, provides yet another career exposure opportunity for the next generation of custom car builders.

“With the world’s most skilled vehicle builders coming together to compete for the title of a lifetime, the SEMA Young Guns category offers a platform unlike any other for young builders to expand their notoriety in the industry,” added de Vera.   

For more information on the 2025 SEMA Battle of the Builders competition or to register, visit  www.semabotb.com. The deadline to register is Oct. 17.  

BOCA RATON, FL (07.10.25) – ZZ2, a leader in automotive technology solutions, proudly announces the launch of its latest innovation: the ZZC-SY4C, a cutting-edge camera interface designed specifically for Ford vehicles equipped with SYNC 4 systems. This advanced add-on empowers drivers with up to three external camera views, significantly enhancing visibility and maneuverability—especially for those driving large vehicles with limited external sight lines.

The ZZC-SY4C is engineered to seamlessly integrate front, side (left/right), 3rd brake light camera, truck cargo bed camera or trailer camera into Ford’s SYNC4 factory infotainment system, offering a meaningful and useful level of safety, comfort, and driving awareness. Whether navigating tight parking lots, connecting your 5th wheel or making safer lane changes, this system equips drivers with real-time visual feedback from blind spots and the front of the vehicle.

” The ZZC-SY4C reflects our commitment to transforming customer needs into robust, OEM-integrated solutions,” said Tiago Sperandio, Vice President of ZZ2.

Key Features Include:

Three camera inputs compatible with front, side, truck bed camera (3rd brake light camera) or rear aftermarket cameras

Smart triggers based on gear selection and turn signals

OEM-level integration with Ford SYNC 4 infotainment systems

Multiple camera activation methods, including automatic, steering wheel controls, or external buttons

Built-in Video-In-Motion (VIM) mode for added flexibility, unlocking the keyboard while in motion.

The ZZC-SY4C also includes customizable DIP switch configurations and a comprehensive set of installation options that make it versatile for both everyday drivers and professional installers.

With demand growing for advanced driver assistance features, the ZZC-SY4C gives Ford vehicle owners a convenient and cost-effective upgrade path to better awareness and peace of mind behind the wheel.

The ZZC-SY4C is now available through authorized ZZ2 dealers and distributors. CLICK HERE

For more information, visit https://zz-2.com/products/zzc-sy4c or contact us at sales@zz2.com.

NEW YORK, NY (07.10.25) – SiriusXM will offer listeners nationwide coverage of the events of Major League Baseball’s 2025 All-Star Week, with live broadcasts of the 95^th All-Star Game Presented by Mastercard, the T-Mobile Home Run Derby, the MLB Draft Presented by Nike, and more special programming from Atlanta, GA.

On Sunday, July 13, starting at 5pm ET, SiriusXM’s MLB Network Radio channel will offer live coverage of the first round of the MLB Draft Presented by Nike, from the Coca-Cola Roxy in The Battery Atlanta. SiriusXM listeners will hear the live selections of every team in the first round. SiriusXM’s Dani Wexelman and Grant Paulsen will host alongside former MLB general managers Jim Bowden and Jim Duquette, two longtime pro personnel experts who will react to picks and share their analysis. 

For Monday’s T-Mobile Home Run Derby, SiriusXM’s on-site programming from Truist Park will begin at 2 pm ET with a Media Day show hosted by Dani Wexelman, Jim Duquette and Grant Paulsen. At 5 pm ET Mike Ferrin, Jim Bowden and former big leaguer Cole Tucker will be on the field to host SiriusXM’s pre-game programming and interview many of the All-Stars in attendance. The MLB Network Radio channel will air ESPN Radio’s broadcast of the Home Run Derby starting at 8 pm ET. 

On Tuesday, July 15, MLB Network Radio’s coverage of the MLB All-Star Game Presented by Mastercard begins at 5 pm ET with an MLB All-Star Pregame Show hosted by Mike Ferrin, Cole Tucker and Jim Duquette. Listeners will hear interviews with many of the coaches and players on the field at Truist Park The pre-game show will lead into ESPN Radio’s play-by-play broadcast of the All-Star Game starting at 8 pm ET.

Beyond the special coverage of these All-Star Weekend events, MLB Network Radio offers baseball fans a daily lineup of MLB talk 365 days a year, featuring shows hosted by former players, managers, front office executives and other baseball insiders. The exclusive 24/7 channel is available to listeners nationwide in their cars on channel 89 and on the SiriusXM app: https://sxm.app.link/MLBonSXM. 

In honor of the Midsummer Classic being played in Atlanta, MLB Network Radio will also be re-airing three Atlanta Braves-themed episodes of “The Road to Cooperstown” podcast, which is a collaboration between SiriusXM and the National Baseball Hall of Fame and Museum. Listeners will hear in-depth conversations between SiriusXM host Jon Morosi and legendary Braves John Smoltz, Chipper Jones and Tom Glavine as they share memories from their extraordinary lives and careers on their journey to the Hall of Fame.