LIBERTYVILLE, IL (07.30.26) – Hear the difference in your audio game with an upgraded speaker soundstage through COLOSSUS Classic speaker innovation. COLOSSUS Classic speakers bring out deeper details of playback while keeping the core of high-quality sound – undistorted gains throughout your music.
A lightweight blue woven fiber cone enables every COLOSSUS Classic speaker to have a fast, midrange response, for a cleaner and more precise soundstage of listening.
Delivering highs that are more defined and consistent midsthroughout every song, your music will feel new and fresh through COLOSSUS Classic technology.
QUEENS, NY (07.29.26) – For municipal fleet managers, upgrading safety lighting isn’t just about choosing the right solution—it’s about keeping vehicles on the road, minimizing labor costs, and reducing downtime.
When you’re responsible for dozens of trucks, every installation hour matters.
That’s why more fleet professionals are choosing ZWAGZ.
Equipping your municipal fleet with safety lighting doesn’t have to take days.
At the Government Fleet Expo (GFX), we showcased a 2025 Ford F-350, equipped with ZWAGZ, installed by Audiolab for the owner of a construction company.
The truck is used every day to tow trailers, transport equipment, and perform roadside work. The owner wanted a safety lighting solution that looked factory-installed, could be activated whenever needed, and didn’t require permanent modifications to the vehicle.
After installing ZWAGZ, Audiolab Owner, Sam Cervantes, had this to say:
“It’s a 20-minute install. He loved that nothing got cut and everything could go back to the original.”
That means no drilling, no cutting factory wiring, and no bulky aftermarket lighting—just a clean installation using the vehicle’s existing OEM lights.
Why Municipal Fleets Are Choosing ZWAGZ Whether you’re equipping 20 vehicles or 200, ZWAGZ helps simplify fleet upgrades while reducing installation time and long-term maintenance.
With ZWAGZ, your fleet benefits from:
Fast installation
No drilling into OEM headlights or taillights
No wire cutting
Uses the vehicle’s existing OEM lighting
Multiple selectable flash patterns for increased visibility
Clean, concealed factory appearance
Reduced labor costs and vehicle downtime
Lower maintenance than traditional aftermarket lighting systems
Easy purchasing with a P-card, helping avoid the RFP process and other administrative hurdles
Built for Fleets That Can’t Afford Downtime
The same features that made ZWAGZ the right solution for this hardworking F-350 make it an ideal choice for municipalities, public works departments, utilities, and other fleet operations.
When every hour in the shop means one less vehicle on the road, faster installation can have a significant impact across your entire fleet.
If you’re planning your next fleet upgrade, we’d love to show you how ZWAGZ can help.
SASKATOON, SK (07.29.26) – Firstech Canada is proud to announce its appointment as the Master Distributor for ELAC premium home audio products across Canada. The partnership marks another important milestone in the continued expansion of Firstech Canada’s Residential and Commercial division, bringing one of the industry’s most respected audio brands to dealers and integrators nationwide.
As Master Distributor, Firstech Canada will provide Canadian dealers with broad access to ELAC’s award-winning lineup of speakers, subwoofers, and high-performance audio solutions, backed by comprehensive inventory, technical expertise, sales support. As ELAC celebrates its 100th anniversary in 2026, the company stands as one of the world’s most respected names in premium audio. Founded in Germany in 1926, ELAC has spent a century advancing loudspeaker technology through precision engineering, industry-leading innovation, and uncompromising craftsmanship. From pioneering breakthroughs in transducer design to today’s award-winning home audio systems, ELAC has earned the trust of audiophiles, custom integrators, and music enthusiasts around the world. Whether it’s a dedicated two-channel listening room or an immersive home theatre, ELAC products deliver the exceptional performance, reliability, and value that today’s dealers and their customer’s demand.
“Becoming ELAC’s Master Distributor in Canada is much more than adding another premium brand to our portfolio, it’s a long-term commitment,” said Phil Maczuga, Director of Brands and Supply Chain at Firstech Canada. “We’ve made a significant investment in inventory to ensure our dealers have the products they need, when they need them, backed by the level of service and availability they expect from Firstech Canada. Combined with a strategic channel management approach focused on supporting authorized partners, driving sustainable growth, and protecting the value of the ELAC brand, we’re excited to build on ELAC’s outstanding reputation for performance, quality, and innovation across the Canadian market.”
The new partnership reinforces Firstech Canada’s commitment to offering premium Residential and Commercial solutions that meet the evolving needs of custom integrators, retailers, and installation professionals throughout Canada.
“ELAC has always been committed to delivering exceptional audio experiences through products that combine innovative engineering with outstanding performance,” said Joe Riggi, President, ELAC Americas Inc. “Appointing Firstech Canada as our Master Distributor reflects our confidence in their ability to represent the ELAC brand and provide the level of support, inventory, and market expertise our Canadian dealers expect. We’re excited to work together to grow the brand and make ELAC’s premium audio solutions more accessible across Canada.”
ELAC products are available immediately through Firstech Canada’s network of authorized dealers and integration partners across Canada.
Explore ELAC at Firstech Canada
Canadian dealers can now browse and order the complete lineup of ELAC premium audio products through Firstech Canada.
Interested in carrying ELAC and Firstech Canada’s complete portfolio of leading technology brands? Apply today to become an authorized Firstech Canada dealer.
Join Firstech Canada and Chris Walker VP of Product Development at ELAC for an upcoming webinar introducing the ELAC product lineup, including product highlights, application opportunities, and sales insights.
DALLAS, OR (07.28.26) – “We just can’t stay away from the parade! Last week we were proud once again to be part of Dallas Days, representing Stereo King in our hometown. This year, our 3rd year on the parade, made it even more special because we were honored to be towing the Dallas Youth Football float through the parade. It means a lot to be able to support the next generation and one of the great organizations in our community. This year we won the Judges Support Honor ” Kevin Cornutt related.
The Stereo King Hot Wheels Gladiator grabs attention!
The Hot Wheels Gladiator towing the Dallas Youth Football Float on the parade.
Plenty of excitement on the Dallas Days Parade.
The Dallas Days Parade stretches about 12 blocks with people on both sides on the street. The giant American flags and booming sound system makes all smile along the parade. The Hot Wheels Gladiator has 42” tires and decals. The sound system actually cranks out a parade music file. Before the parade starts and at the end enthusiasts snap selfies by the Hot Wheels Gladiator.
Concluding “At the end that’s what it’s all about, community, family, and having a great time together. Whenever you see the Hot Wheels Gladiator give us a wave and snap an Image and come by the store and say hello. Thank you Dallas for making Dallas Days one of our favorite events of the year where we’re proud to represent Stereo King and even prouder to showcase Dallas Youth Football” Cornutt related.
DIAMOND BAR, CA (07.28.26) – The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, today announced the musical lineup for SEMA Fest, taking place Friday, Nov. 6, at the Las Vegas Convention Center. Headlined by multi-platinum punk rock icons The Offspring, the lineup also features anthemic alt-rockers Jimmy Eat World, genre-blending rock reggae outfit 311, and California rock band The Alive. Together these chart-topping, arena-caliber acts will bring their catalog of massive hits to SEMA Fest, delivering the ultimate intersection of high-octane and high-decibels, a one-day celebration of the long-standing bond between music and car culture that closes out SEMA Week with an unforgettable public experience.
Early bird pre-sale tickets are available July 15, with the general on-sale kicking off this Friday, July 17, at 10 am PT via www.semafest.com. General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access. This exclusive bundle gives automotive enthusiasts rare access to the world’s largest automotive aftermarket trade event – typically reserved for industry insiders – alongside performances from some of today’s biggest bands.
“SEMA Fest represents where our industry is headed, at the crossroads of innovation, lifestyle, and cultural relevance,” said SEMA Vice President of Events Tom Gattuso. “By bringing together the world’s premier automotive gathering with iconic music, immersive automotive experiences, and enthusiast access, we are creating a powerful platform that expands the reach of car culture, strengthens engagement with new audiences, and sends SEMA Week out on a high-energy, high-impact note.”
SEMA Fest serves as the official “closing ceremony” of SEMA Week, transforming the world’s premier automotive trade show into a massive public celebration and extending the energy of the SEMA Show into a day-long experience.
The day begins inside the Las Vegas Convention Center, where attendees can explore the SEMA Show floor, including 2,000-plus exhibiting brands and vendors, thousands of custom builds, and the latest in automotive products and technology.
As the day continues, the action moves outdoors for the legendary SEMA Cruise and high-intensity motorsports demonstrations that keep the excitement building throughout the afternoon.
Then, as the sun sets, attention turns to the SEMA Fest Stage, where live music and automotive adrenaline come together in one immersive environment. The automotive excitement continues into the evening with featured vehicle displays and motorsports performances that keep car culture front and center through the final encore.
2026 Musical Lineup Multi-platinum punk rock icons The Offspring bring decades of Southern California punk-rock energy to SEMA Fest. Formed in Garden Grove in 1984, the band is known for their generation-defining hits such as “Self Esteem,” “Come Out and Play,” “The Kids Aren’t Alright,” and “Pretty Fly (For a White Guy).” Widely credited with helping revive mainstream interest in punk rock during the 1990s, The Offspring has sold more than 45 million records worldwide.
Jimmy Eat World adds its signature anthemic alternative-rock sound to the lineup. The band broke through globally with “The Middle,” which reached No. 1 on Billboard’s Modern Rock Tracks chart and became one of the defining rock songs of the early 2000s.
311 brings its unmistakable blend of rock, reggae, funk, and hip-hop influences to the main stage. The band has released 14 studio albums, sold more than 10 million records in the United States, and remains known for crowd favorites such as “Down,” “Amber,” and “All Mixed Up.”
The Alive rounds out the bill with a fresh California rock sound rooted in surf, skate, and hard-driving live performance. The band cites influences including Black Sabbath, Nirvana, Rush, and Queens of the Stone Age, making them a fitting addition to a lineup built on energy, edge, and attitude.
Featured Experiences The evening’s adrenaline will be amplified by world-class automotive demos, including drifting demonstrations from OPTIMA and the high-energy Globe of Death.
Supercar Saturdays Florida returns to SEMA Fest with a curated showcase of rare hypercars and exotic vehicles following its debut SEMA Fest appearance in 2025, where it presented an exclusive hypercar and supercar display.
For the latest updates, follow @SEMAFestOfficial on social media or visit www.semafest.com.
WASHINGTON, DC (07.24.26) – Driving Force Action, a SuperPAC for the automotive aftermarket industry and enthusiasts, has relaunched for the 2026 midterm elections. Driving Force Action, a project of the Specialty Equipment Market Association (SEMA), brings a verifiable track record of national success in mobilizing voters around issues and candidates who will help our nation’s automotive industry and heritage thrive.
Driving Force Action will work to mobilize the nation’s 70 million automotive enthusiasts in support of candidates who will work to preserve our shared automotive heritage. Driving Force Action also will engage on behalf of voters who seek to:
• Strengthen American automotive manufacturing and domestic supply chains
• Expand opportunities in the skilled trades
• Protect local motorsports facilities and off-road access
• Reduce unnecessary regulatory burdens that hinder small businesses’ ability to thrive
“This midterm election will be one of the most pivotal in our nation’s history, and it is critical that automotive enthusiasts understand what is at stake,” said Lauren Wilbor, Driving Force Action’s national spokesperson. “Driving Force Action will identify battleground candidates who cherish our individual freedoms, recognize the immense economic value of the aftermarket industry, and understand the importance of our nation’s automotive heritage. Our issues are ones that will help our nation flourish: helping American small businesses thrive, strengthening domestic manufacturing, and enabling people to live their best lives through their cars and trucks.”
• View Driving Force Action’s relaunch video here.
Since its establishment, Driving Force Action has built an impressive resume of success in races where automotive issues are at the forefront of voters’ concerns, beginning in Virginia’s state elections in 2023, then in the 2024 presidential election, where vehicle choice was on the ballot as a national issue. Driving Force Action’s work laid the foundation for 2025’s successful, bipartisan effort in Congress to stop national EV mandates and preserve vehicle choice through the passage of a Congressional Review Act resolution.
LIBERTYVILLE, IL (07.24.26) – Whether you are seeking crisp sound quality or crave powerful impact for a dynamic ride, STREET MACHINE amplifiers offer the perfect blend of power, precision, and reliability in performance. Embrace compact innovation with HIGH-OCTANE LOUD and transform sound through STREET MACHINE.
STREET MACHINE amplifiers push audio with high power levels and bring out a detailed listening experience that sets the standard in STREET POWER. The entire line of STREET MACHINE features monoblock, 2-channel and 4-channel amplifiers.
POMPANO BEACH, FL (07.23.26) – Over 13 Vehicle-Specific Screen Upgrade Solutions Deliver Modern Technology with a Factory Fit and Finish
RDVFL continues to expand its lineup of premium OEM integration solutions with the introduction of more than 13 vehicle-specific screen upgrades for Lexus models from 2009 and newer. Designed to modernize the driving experience while maintaining factory styling and integration, the new lineup offers dealers and consumers one of the most comprehensive Lexus upgrade programs available.
Rich De Sclafani holds the new Lexus screen upgrade in his Pompano Beach office.
Each solution is engineered as a direct-fit replacement, providing a premium factory appearance while adding today’s most requested multimedia features. A major enhancement is the addition of wireless Apple CarPlay® and Android Auto™, allowing drivers to seamlessly access navigation, music, messaging, and hands-free communication without the need to plug in their smartphone. With applications covering a wide range of Lexus vehicles, RDVFL makes it easier than ever for dealers to offer customers a seamless technology upgrade without compromising the vehicle’s original design.
“Our mission has always been to develop upgrade solutions that look, feel, and perform as though they came directly from the factory,” said Rich De Sclafani, CEO of RDVFL. “With more than 13 dedicated Lexus solutions for 2009 and newer vehicles, we’re giving dealers an unmatched portfolio that allows them to confidently offer premium infotainment upgrades while maintaining the integrity and luxury that Lexus owners expect. Adding wireless Apple CarPlay and Android Auto gives drivers the connected experience they’ve come to expect from today’s newest vehicles.”
Key Features: • Over 13 dedicated screen upgrade solutions • Applications for Lexus vehicles from 2009 and newer • Wireless Apple CarPlay® and Android Auto™ • Vehicle-specific, direct-fit design • Factory-style appearance and seamless integration • Modern high-resolution touchscreen interface • Retains the premium look and feel Lexus owners expect
Whether upgrading an aging infotainment system or adding today’s connected features to an existing vehicle, RDVFL’s Lexus screen solutions provide dealers with premium products engineered for straightforward installation and exceptional customer satisfaction.
The expanded Lexus lineup is available now through authorized RDVFL distributors and dealers.
LIBERTYVILLE, IL (07.23.26) – Set the bar with bass that’s consistent and makes heavy thumps through Reference innovation. Every Reference (RW1) subwoofer is made with heavy-gauge, powder-coated aluminum die-cast baskets that allow back venting, which exchanges heat with cool air, resulting in more power handling and increased reliability. Redefine your bass game.
Transform your audio with a heavier and louder sound that brings out incredible power and crystal clarity from every song. Reference subwoofers capture more bass within every genre of audio while maintaining steadier beats throughout.
Featuring pressure-treated, double-stitched foam surrounds and a dual-poly cotton spider for distortion-free lows in bass performance — every song will transform with deeper layers of bass.
HATTIESBURG, MS (07.22.26) – N&H Electronics works closely with their dealers in the Mississippi territory and along the Gulf Coast. Recently, Ricky Gibson and team members Scott Rogers and Mark Sealey have put together a way to help their dealers connect with consumers.
Eric Hightower with a big thumbs up and smile in his company’s custom graphic to post on social media.
The N&H team is working with the 12volt Central Studios and developing graphics that their dealers can utilize on social media posts. The graphic shows the specific retailer with a big thumbs up showcasing consumers enjoying the concert in the car. The N&H team can snap an image of a dealer picking up an order in their Hattiesburg location or traveling on the road. After getting the dealer’s image the 12volt Center Studio staff will create the social media graphic, get it approved by the dealer and send the finished graphic to the dealer to make the post on their social media.
The first example is Wizard Electronics in Summit MS. Erik Hightower provided a big thumbs up image. Happy customers in the background were added.. Shortly after receiving the Wizard Electronic graphics Eric started seeing likes on his Facebook social media page.
An added plus with this program is the dealer and N&H can select one of their brands that the dealer stocks for additional exposure… In this case Kicker.
Stay tuned for more as N&H Electronics will continue working with their dealers to create ‘concert in your car’ excitement and drive store traffic.
Contact your N&H Electronics team member for more.
