OXNARD, CA (09.20.22) – SSV Works is proud to announce the launch of the new SSVWorks.com.
“As we have updated and created new and better purchasing abilities for our products, we have rebuilt ssvworks.com from the ground up in order to give our customers the best online experience possible,” said Trevor Kaplan, SSV Works CEO. “Our website now utilizes the Shopify platform, which provides for a better and easier way to buy as well as providing more customer-friendly tools to utilize when browsing and selecting their new audio systems.”
Compared to the past website, the new ssvworks.com has better overall aesthetics, better overall organization and easier navigation for customers, and internal system linking that keeps products consistently up-to-date.
“To make finding product information easier, we’ve included additional features,” Kaplan continued. “Product variations such as speaker enclosures, for example, the SKU on the product page will dynamically change when you select the speaker option and clamp size option. Each product title, description and spec have been updated, along with an added ‘Vehicle Compatibility’ tab, making the process of finding the correct kit much simpler.”
During the purchase process with the new Shopify platform, zero interest financing is now available. Popular payments such as Amazon Pay, Apple Pay, and more are now available, as well.
DIAMOND BAR, CA (09.20.22) – After the SEMA Show concludes, the iconic cars and trucks from the business-to-business event will emerge from the Las Vegas Convention Center and make their way to SEMA Ignited – the official SEMA Show after-party where consumers will have their first chance to see the one-of-a-kind vehicles that debuted at the world’s premier automotive trade gathering earlier that week. Taking place at the convention center’s West Hall Parking Lot from 3:00 pm to 10:00 pm PT on Friday, November 4, SEMA Ignited is a combination of a car show, parade, music, food, entertainment, and exhibitions all rolled into what becomes the ultimate automotive celebration.
Now in its eighth year, SEMA Ignited is where consumers see, hear, and – in some cases – get up-close and connect with award-winning vehicles and their owners. With more vendors and exhibitors than ever before, the 2022 SEMA Ignited is where car enthusiasts will be able to discover the newest trends, learn about new products, meet industry celebrities, and experience the excitement of the growing aftermarket firsthand. In addition to demonstrations from Formula DRIFT drivers from throughout the world, this year’s event will include simultaneous live attractions and activations. One of this year’s main attractions is the Urias Globe of Death, a group of daredevil motorcycle riders who perform jaw-dropping stunts in a mesh sphere ball.
“There is something for everyone at SEMA Ignited,” said Tom Gattuso, SEMA vice president of events. “As the official after-party of the SEMA Show, guests of all ages can come and experience the best of the SEMA Show, see the custom builds, meet automotive celebrities, and enjoy live entertainment. Our exhibitors and builders are anxious to meet with the public and show off their latest products and unique builds.”
General admission tickets allow access into SEMA Ignited. Car enthusiasts may choose to purchase upgraded tickets for reserved seating where they’ll be able to sit and watch the SEMA Cruise and performances from Formula DRIFT and the Urias Globe of Death. A limited number of Friday Experience packages are available for general admission into SEMA Ignited, as well as entrance into the SEMA Show on Friday, November 4, and comes with a one-year SEMA Individual Membership.
“The SEMA Ignited Friday Experience is a rare opportunity for gearheads to experience the trade-only SEMA Show and engage with the industry as SEMA Individual Members,” said Gattuso. “Through the Friday Experience, enthusiasts will get a behind-the-scenes look at what industry professionals are doing at the SEMA Show and witness the trends as they are happening.”
All SEMA Showgoers will be able to attend SEMA Ignited with their Show credentials. For more information about SEMA Ignited, visit www.semaignited.com. To learn more about the SEMA Show, visit www.semashow.com.
METAIRIE, LA (09.19.22) – Oracle Lighting has named Brendan Bohac the company’s new marketing manager.
“As Oracle Lighting continues to grow, we needed a marketing manager with an enthusiasm and passion for the automotive industry as well as a solid background in the communications field, and Brendan was the ideal choice to fill this role,” said Tiffanie Hartenstein, Oracle Lighting CEO. “We welcome Brendan to the team.”
Bohac has a BA degree in Communications from the University of Kentucky. In this position, Bohac will be responsible for all aspects of Oracle Lighting’s marketing efforts, including managing SEO and public/media relations teams, creating and executing email marketing campaigns, coordinating promotional and trade show activities, and more.
“I am excited to be joining the Oracle Lighting team and contribute to its success,” said Bohac. “This is an ideal role for me to utilize my creativity and experience along with my love for the automotive market and the great culture at Oracle Lighting. I look forward to crafting an exciting and engaging marketing presence for the brand that is continuing to grow and is one of the most innovative companies in the automotive market as well as in the Greater New Orleans area.”
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
AVON LAKE, OH (09.19.22) – Keep your Turbo cool and running strong with a custom Turbo Heat Shield from Design Engineering, Inc. Available in a variety of styles and fitments for all turbo types, the shields reduce under hood temperatures while protecting sensitive components and encouraging faster spool-ups.
“DEI’s complete line of Turbo Heat Shields provide the ultimate means of reducing turbo lag and serve as a superior heat barrier,” said Mike Buca of DEI. “Whether you’re racing, towing or just out for a cruise, maximize turbo performance with a DEI Turbo Heat Shield.”
Offered in attractive, easy-to-install designs, the shields come in kits that include any necessary locking ties or wire. Popular made in the USA models include:
GEN-3 TITANIUM™ Turbo Shields – DEI’s most technologically advanced shield line, GEN-3 TITANIUM features a silicone-coated TITANIUM LR outer layer, silica blend insulation layer with a glass-silica-stainless weave inner layer and protective stainless mesh liner. The strongest, most heat-resistant textile available, fitments include T3, T4, T6, T25/T28 and T6X turbo applications.
Ultra 47™ Turbo Shields – Made from a Tri-Layer mix of an aluminum-impregnated glass fiber outer shell with a high-temperature insulating mat core and silica glass blend liner, Ultra 47 Turbo Shields feature double-stitching and heavy-duty capped anchor points. They are made in the USA with an economical price and available in T3 and T4 turbo sizes, with more to come.
ONYX™ Series Black Turbo Shields – The ONYX Series features a popular, high-tech rich black finish that looks great while offering extreme protection. Made in the USA using an exclusive combination of premium heat-resistant textiles and newly designed stainless steel attachment anchors, applications are available for smaller T22 and T25 turbo sizes.
OXNARD, CA (09.16.22) – SSV Works is proud to announce that it now offers Phase EQ™, an amplifier setting the new standard in UTV Audio. Now available, Phase EQ ships with most SSV Works amplified audio kits (MSRP is dependent on kit).
“The DSP technology in our new 800-Watt Phase EQ amp with Rock & Ride™ is the same that is found in luxury cars with premium audio systems,” explained Trevor Kaplan, SSV Works CEO. “The Rock & Ride switch maximizes the way your stereo sounds depending on what you’re doing…whether at camp or on the trail, you can change the pre-tuned DSP of your system with the push of a button. When you’re on either Rock or Ride, each setting comes pretuned specific to the stereo kit and vehicle it’s going in.”
Competitors only set the gains and a few other settings and call it “pretuned”, but they don’t take into account the differences in a UTV’s make and model that can affect audio output like SSV Works’ new Phase EQ solution does.
“For instance, if the amp comes in a RZR kit, the amp will be tuned down to the processing signal, differently than if it comes in a CanAm kit,” Kaplan explained. “This means no matter the ride, the audio is perfectly processed for the ultimate listening experience. Also, because of the way we process the audio, our 800-watt amplifier will outperform higher wattage amplifiers available on the market today.”
The UTV market is all about big power…and power consumption. Unlike other companies in the market, SSV Works’ audio systems are specifically designed for side-by-sides, and so you don’t need to upgrade to a dual-battery setup in order to utilize its full potential with SSV Works solutions. The SSV Works Phase EQ amplifier is also IP66-rated with complete dust and water protection, and with a higher rating than leading competitors, this is the ideal amp for your ride. There are no other systems on the market that can match its performance.
Rock & Ride: The patented switch comes with every Phase EQ amplifier. It fits in your standard rocker-switch location and allows you to switch between multiple audio profiles.
Back at camp? Hit ROCK to switch to a profile tuned for a more optimal sound from outside the vehicle. This provides the fullest sonic and most optimal sound while you’re cracking a cold one by the fire.
Ready to hit the trail? Select RIDE and the amp will process the audio to compensate for wind and engine noise, as well as boost the frequencies that would be lost from wearing your helmet, achieving the most energized listening experience in the cab while riding.
Additional features include:
Power: 50W x 4 @ 4ohm; 100W x 4 @ 2ohm; 400W x 1 @ 2ohm
2ohm Stable Channel
Channel 1/2 & 3/4 Bridgeable
Low Current Draw (60A max)
Rock n’ Ride Switch Included with Amp
“This is the healthiest UTV amp on the market, pulling just the right amount of power while allowing all additional power-hungry accessories to be added without draining the battery unnecessarily,” Kaplan concluded.
AUBURN HILLS, MI (09.16.22) – Alps Alpine North America, Inc. (“Alpine”) is now shipping two Alpine Status speakers: the HDZ-653 6.5” 3-Way Component Speaker Set and HDZ-65C 6.5” 2-Way Component Speaker Set. The Alpine Status speakers were designed to achieve High-Resolution Sound at a more approachable and accessible price point.
Exceptional Build Quality Drawing inspiration from the Ultra High-Resolution AlpineF#1Status system, the Alpine Status speakers feature a unified carbon composite cone construction throughout the speaker components for a unified timbre identity. Alpine Proprietary Double Gathered Edge Surround technology gives the speakers ultra-low distortion and linear diaphragm movement that reproduces music true to the artist’s original intentions.
Custom developed for Hi-Res Audio Playback, the speakers have an ultra-wide bandwidth of 55Hz – 40kHz, which is perfectly suited for accurate reproduction of even the highest quality of studio recordings. Each speaker component is designed to cover a wider range of playback spectrum, giving the tuner a wider range of adjustability.
Flexible Installation Options The HDZ-653 and HDZ-65C are custom-fit speaker models that are designed to fit into custom sound applications. The HDZ-653 includes a 6.5” mid-bass driver, a 3.5” midrange driver, and a 1.25” high-range driver. The HDZ-65C includes a 6.5” mid-bass driver and a 1.25” high-range driver.
The HDZ-653 and HDZ-65C are the first of eight total components to release from the Alpine Status line and are now available at Alpine Authorized retailers and at Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator.
Features: HDZ-653 Alpine Status 6.5” 3-Way Component Speaker Set (MAP $999.95) 6.5” Mid-bass, 3.5” Mid-range, 1.25” High-Range Driver 100W RMS 300W Peak Power Handling Frequency response: 55Hz – 40kHz Sensitivity: 88dB
HDZ-65C Alpine Status 6.5” 2-Way Component Speaker Set (MAP $749.95) 6.5” Mid-bass, 1.25” High-Range Driver 100W RMS 300W Peak Power Handling Frequency response: 55Hz – 40kHz Sensitivity: 88dB
COSTA MESA, CA (09.15.22) – MB Quart is heading back to the world’s BIGGEST Sand Sports Expo in the world. Thousands of attendees and hundreds of exhibitors are planning to come together at the Orange County Fair & Event Center in Costa Mesa, California, for the ultimate party at the dunes. MB Quart is planning to showcase award-winning UTV-Tuned Audio Kits that include: Polaris RZR, Can-Am X3, Polaris GENERAL, Polaris RANGER, Honda Talon, and Universal Kits.
Taking place over three days starting on Friday, September 16th, and running through Sunday, September 18th, the eBay Motors Sand Sports Super Show looks to deliver the latest Sand Rails, ATVs, UTVs, Side x Sides, apparel, and even accessories. MB Quart is continually investing in the UTV category and industry as the call for loud audio and adventure continues to demand more solutions and products. With having huge success in demonstrating and showcasing products at previous Sand Sports Super Show expos, 2022 looks to continue the trend.
Brian Sherman, Vice President of Product and Marketing, said, “We are very excited to continue attending Sand Sports Super Show expos and demonstrate award-winning audio and sound to dealers, distributor partners, and consumers. This is one event that we take very seriously, and we use this show as an opportunity to showcase our best and newest UTV offerings.”
For MB Quart, off-roading and adventure have served as a critical outlet for audio. Every UTV-Tuned Audio Kit features incredible durability that’s ready for the dunes and conditions ahead while presenting sound in loud and clean levels of listening. The freedom to explore and go wherever adventure calls should bring along the best standard and expectations in off-road audio with Music. Defined. adrenaline.
“In addition to showcasing our newest kits and builds, we are going there to support our dealer and distributor partners and talk with consumers. I am extremely excited to see what the 2022 Sand Sports Super Show expo brings and even more excited for everyone to see what MB Quart showcases with our award-winning audio,” concluded Sherman.
SHREVEPORT, LA (09.15.22) – WTF…Win This Friday. VIP Autoworks won the 12volt $100.Prize on the 12volt Spin-To-Win Wheel 195 on Friday morning, September 9th.
The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 4.
The 12volt Spin-To-Win Wheel rolled for 195th time on Friday morning September 9th. The Wheel landed on the 12volt space and the VIP Autoworks slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.
We reached out to VIP Autoworks in Mentor OH and gave them the news that a $100 check from 12volt News is headed their way. Greg Parker was very happy to hear the news.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, AIS, PowerBass, CRUX, DS18, JBL, Massive Audio, Kenwood, JVC, USASpec and Nakamichi. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD and Tint World in Wilmington DE. Congratulations to all.
WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, September 16th.
AUBURN HILLS, MI (09.14.22) – Alps Alpine North America, Inc. (“Alpine”) has launched its TIDAL integration available via a free software update. The compatible head units include the new Alpine Halo11 iLX-F511, the Alpine Halo9 iLX-F509, the iLX-507, and Jeep-specific radios i509-WRA-JK and i509-WRA-JL. Alpine is the first aftermarket car audio company with full TIDAL integration.
Music the Way the Artist Intended High-Resolution Audio is quickly becoming the new benchmark for music reproduction, and as the desire for high-fidelity playback becomes mainstream, many music artists are starting to release the “master” (uncompressed) studio recordings of their songs or albums.
Hi-Res Audio playback captures and reproduces the details that are lost in lower-quality, compressed file formats. These details, like the breath of the artist or subtle interactions with the instruments, contribute to a listening experience that was once previously exclusive to the “master” studio recordings, and in turn, allow the listener to experience music as the artist originally intended.
However, playback of Hi-Res music files or streaming is only made possible through audio sources that support the intended Hi-Res specification. Using trickle-down technology from Alpine’s new High-Res line; Ultra AlpineF#1Status (384kHz/64Bit) and Alpine Status System (192kHz/24Bit), Alpine’s new line of head units are able to reproduce music at the High-Res spec of 96kHz/24Bit.
Making Hi-Res Sound More Accessible From today, compatible Alpine head unit customers can access the high-res streaming experience with TIDAL, accessing its catalog of over 90 million songs. For TIDAL HiFi and HiFi Plus Members, they’ll get lossless audio and high-fidelity music options for superior sound quality that elevates the music experience. TIDAL Masters, delivered in partnership with Master Quality Authenticated (MQA), allows HiFi Plus Members to listen to music exactly as the artist intended the track to sound. With thousands of expertly curated playlists, customers will be able to listen to all genres and discover new artists via TIDAL Rising.
Customers can access select TIDAL features directly on the head unit, including My Mix, a personalized curation of sound based on listening history, expertly curated playlists and individualized daily listening insights. The TIDAL feature also has convenient access to music controls like Play/Pause, Repeat, Shuffle, Playing List, and Search, where listeners can browse through featured artists, genres, “moods,” and more.
To get started, the software update is free to download and can be found on the Alpine Knowledge Center (https://kb.alpine-usa.com). The TIDAL app is available on the App Store or Google Play. A TIDAL subscription is required and sold separately. To access TIDAL on the Alpine Head Unit, the head unit must be tethered to a mobile or smartphone hotspot. Data rates may apply.
LAS VEGAS, NV (09.14.22) – Kingpin University celebrated a high-value show presence at the latest KnowledgeFest exhibition and conference for the mobile electronics industry, held August 26-28, 2022 in Dallas. In addition to showcasing new product and hosting a series of training sessions on technical expertise and business growth, the company announced its fourth-quarter schedule for in-person, hands-on training at its Las Vegas campus.
Students attending the upcoming Next-Level Fabrication course on September 21 will have the unique experience of building a car destined for the show floor. Kingpin University’s award-winning Rat Rod, a 1928 Hudson Essex Super 6, will be featured in the Diamond Audio booth at the Specialty Equipment Market Association (SEMA) show, November 1-4 at the Las Vegas Convention Center in Las Vegas. Students will assist with system design, panel architecture, enclosure fabrication and wiring. In addition, participating attendees will receive credit with their names on the builder board during the show.
Sales professionals and store personnel who want to better understand the sales process will benefit from the DNA of a Sales Pro class session, October 15-16. The class studies the traits and habits of successful sellers in different industries and applies them to the customer-focused duties of the mobile electronics professional. Instruction includes customer outreach through phone, email and social media, proven listening and qualifying tactics, selling high-margin accessories, online-to-in-store transition and more.
The Mastering the Motorcycle Market course is designed for stores that see the viability of specialty transportation as a profit center. The two-day session, October 29-30, spans the gamut of the category, from understanding the culture of the rider, specifics and limitations of motorcycle integration and popular enhancements, all the way to system design and fabrication.
Automated fabrication is becoming a larger component of the car audio facility workday, and the Master Laser Class – Hands-On with Robots, November 11-13, is intended to teach shops to use laser-cutting technology to its fullest effect. The session covers the components of a laser cutter, use of drawing software to create the cutting patterns, materials selection, safety measures, system maintenance and upgrades, and most important, the timesaving and style-enhancing benefits of laser precision.
“From talking with retailers and installers at KnowledgeFest, we’re seeing shops transition from the COVID / post-COVID boom to the normal market forces that impact retail seasonally,” said Jason Kranitz, principal instructor at Kingpin University. “Stores can maximize their time during the pre-holiday period with professional training specifically designed to add revenue-generating capability to every in-store professional. The four classes we’ve selected provide instruction on category opportunities, skills enhancement and improved efficiency. Like our KnowledgeFest experience, we are excited to share our insights with our peers and look forward to each teaching opportunity.”
For more information on class schedules, accommodations and pricing, please visit kingpinuniversity.com
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