NEW YORK, NY (10.9.25) – Yesterday in New York City, more than 200 advertisers and industry executives gathered for SiriusXM Media’s first-ever audio advertising showcase, “Built with Audio.” Featuring a variety of A-list talent and new announcements, the event highlighted SiriusXM Media’s extensive reach, its wide-ranging portfolio, and the underlying product and advertising technology advancements driving it forward.

At the event, SiriusXM leaders underscored audio’s untapped potential, with digital audio making up 21% of consumer media time but only 4% of ad spend. Executives highlighted the massive opportunity for advertisers to reach SiriusXM Media’s 170 million monthly listeners in the moments that matter most, while appearances from audio’s top talent and voices brought that vision to life on stage—showing the power of connection, authenticity, and influence that only audio can deliver.

Highlights from “Built with Audio” include:

Opening remarks from SiriusXM CEO Jennifer Witz.

“At SiriusXM, we are guided by one essential truth: that success is built with audio.”

“While SiriusXM was founded on an ad-free music promise, as our organization has grown, advertising has become a central part of our business. And I’m extremely proud to say that we have the best team in the world driving its growth with SiriusXM Media.”

Newly-named SiriusXM Chief Advertising Revenue Officer, Scott Walker, made his stage debut to discuss the power of audio, SiriusXM Media’s differentiation in market, and announced that the company now reaches more than 170 million listeners across North America.

“We are your #1 strategic partner in audio. We believe the ads running across SiriusXM should be as entertaining and engaging as the audio fans come to listen to, that media buying and planning should be as simple as turning on SiriusXM in your car, and that when you work in true partnership the whole is always greater than the sum of its parts.”

“Our strategy means that when you work with us you don’t just access listeners on our owned and operated platforms. We open the door to a network of premium publishers with diverse and loyal followings that represent true incremental reach. It also means that it doesn’t matter where listeners are engaging with their favorite podcasts – whether it’s on SiriusXM, Pandora, Spotify, Apple, YouTube – chances are they’re hearing ads powered by SiriusXM. This is a huge reason why the biggest creators in the world want to work with us: we give them the freedom and flexibility to control their own destiny and build their business.”

Head of B2B Marketing and Advertising Innovation, Lizzie Collins, highlighted SiriusXM Media’s leading position in podcasting.

“Our open ecosystem approach attracts the best creators to our network. In fact, their voices and stories are the reason that we continue to be #1 in the podcast Edison Ranker [among listeners 18+]. And with the SiriusXM Podcast Network, you get access to 12 exclusive publisher partners, over 1800 podcasts, and 70 million podcast listeners.”

Alex Cooper, host of “Call Her Daddy” and founder and CEO of Unwell, sat down with Collins for a fireside chat.

“I am a CEO and I’m a podcaster. But all of that wouldn’t be successful if I wasn’t a marketer. Every single day I’m thinking about, ‘How can I push my product?’, ‘How can I push my podcast?’, ‘How can I push my movies, television shows, consumer products?’. At the core of it all, none of it would be as successful if I wasn’t thinking with my marketing cap at all times.”

“I think when it comes to Unwell with SiriusXM, we own Gen Z women [as an audience]. That is what SiriusXM and Unwell are doing currently. We’re looking to fill each category… We’re looking to fill the niche categories that we haven’t explored yet.”

“It’s honestly been such an incredible partnership [with SiriusXM] and the way that they have allowed me, as a creator, to grow at this company while also giving me so many incredible tools that I wouldn’t have had on my own. I am forever grateful to them.”

True crime podcasters Alaina Urquhart and Ash Kelley celebrated “Morbid” joining the SiriusXM Podcast Network.

“I really think that since we’ve been here, it’s been the highest point in our career thus far. Our listeners have definitely noticed how happy we are, and we have a lot of exciting things coming down the pike… We just found out we are being considered for a Golden Globe nomination in podcasting, and since we started with SiriusXM, good things just keep coming. We’re really excited about forming creative and collaborative partnerships and we can’t wait to do it with SiriusXM.”

SiriusXM Chief Operating Officer, Wayne D. Thorsen, doubled-down on the company’s leadership position in-car.

“The truth is, the majority of drive time listening is live radio, not on demand. For the first time, we can combine that scale with digital precision for SiriusXM and Pandora, understanding who our listeners are, how and when they engage, and what they love most with the connected capabilities in the dashboard. We’re bringing more digital capabilities to what is a unique and incredibly high-attention moment in the car. That means marketing the right message at the right time, and in the right context, delivering more impact. The car is the final frontier for digital ad-supported media at SiriusXM. We are boldly claiming it and we invite you to chart the course forward with us.”

Sherene Hilal, the company’s new Chief Advertising Product Officer, shared her vision for adtech at SiriusXM and announced an expanded agreement with Snowflake.

“The driving mechanism behind our roadmap is to prove audio works, so you can include audio everywhere that you buy your media today. The way we do that is by making the process more powerful, more simple, and more measurable.”

“We are announcing a new tentpole data warehouse provider with Snowflake. Together we have unlocked a centralized organized data set that will power the future of your SiriusXM Media ads everywhere that they are… We have structured 170 million listeners and years of active listening data, so that you have every show, every play, every song in every genre, and can have better insights and knowledge about how your listeners are engaging with you, in the moment and in every moment after. This kind of data means real world results – better forecasting, building actionable segments, optimizing campaigns directly and driving stronger unified insights and measurement.”

Chief Content Officer Scott Greenstein underscoring the power and position of content and creators at SiriusXM.

“At SiriusXM, content has always been the key to what we do. It’s not just the king, it’s our entire kingdom. We’re the number one audio company that talent wants to work with. We take rising voices and try to make them stars, and then we give stars the platform to build their own empire.”

SiriusXM host Andy Cohen celebrated 10 years of his entertainment and talk channel, Radio Andy, with the announcement of his upcoming interview with Howard Stern and a special onstage segment featuring a variety of Radio Andy talent including: Jeff Lewis (host of “Jeff Lewis Live”), Tinx (host of “It’s Me, Tinx), and Kelly Ripa (host of “Lets Talk Off Camera”).

“It’s hard to believe it’s been 10 years of Radio Andy. I am so proud to say that this channel has become a real destination for pop culture, whether we are talking about the stories, breaking the stories, or being the story. But for me personally there’s been one elusive interview which I’ve wanted to do for 10 years, and my decade-long campaign has paid off. I am flipping the script and I am interviewing the one and only King of all Media, Howard Stern, premiering this Friday on Radio Andy. Full video will be out for the world to see next Friday. I can’t wait for this interview. I have a lot of questions. I love my home at SiriusXM.”

Comedians Jenny Slate, Gabe Liedman, Max Silvestri took the stage to announce their new SmartLess Media podcast, “I Need You Guys,” premiering October 21.

“The idea of “I Need You Guys” is that we are bringing [the] group chat to the public and including our famous friends and getting a lot of advice, and etiquette questions. From audience members and for each other, because we help each other through the tough stuff in our lives.”

GRAMMY award-winning British folk rock band Mumford & Sons joined for a special four song performance which featured the band previewing their upcoming single with Hozier, “Rubber Band Man,” following a conversation between SiriusXM Alt Nation’s Jeff Regan and Marcus Mumford.

“[Mumford and Sons Radio on SiriusXM] has been an ambition of ours for a very long time… being able to have a bigger canvas to paint on and to present our North American audience with more of the collaborative things we’ve done over the years… This really feels focused on music and that’s a really fun thing for us.”

Visit siriusxm.com for more.

DIAMOND BAR, CA (10.08.25) – The FutureTech Studio returns to the 2025 SEMA Show, Nov. 4–7 in Las Vegas, delivering an interactive experience that brings tomorrow’s automotive aftermarket technology to life. Located in Central Hall, the space combines hands-on demos, over 45 cutting-edge displays, 30 vehicles, and a dedicated Education Stage featuring micro-learning sessions and panels throughout the Show.

“Innovation is the heartbeat of the automotive aftermarket,” said Luis Morales, SEMA Director of Vehicle Technology and Product Development. “FutureTech Studio is where bold ideas meet practical solutions, giving the world a glimpse of how creativity and engineering will shape mobility for decades to come.”

FutureTech Studio celebrates ingenuity from every corner of the industry, from garage-built breakthroughs to multimillion-dollar prototypes. Attendees and media will explore innovations in four core themes that represent the future of mobility. Highlights include:

Future Fuels – focused on the next generation of energy sources from molecules to electrons, including hydrogen and other alternative fuels.

• Hydrogen on Display: Yamaha’s Hydrogen Golf Car and Honda Racing Corp.’s Pikes Peak Hydrogen CR-V headline a lineup of zero-emission vehicles.
• Alternative Energy in Action Bisimoto showcases an ethanol-powered vehicle, and Oilstain Labs will showcase an alternative powertrain hypercar.
• Infrastructure in Focus: ElektrikGreen demonstrates a mobile hydrogen fueling station, while Artificial Intelligence showcases H2 powered military grade drones.
• Expert Insights: Twisted Iron Performance joins the panel “The Future of Hydrogen is Here” ( Nov. 4, 1 p.m.) to discuss real-world applications.

Drivetrains – From high-performance EV conversions to innovative drivetrain architectures, this section highlights how traditional platforms are evolving to meet the demands of modern mobility.

• EV Conversions: Volt & Steel’s ’58 Corvette EV conversion and Torque Trends’ electrified drivetrains bridge classic platforms with modern performance.
• Performance Builds: Turntide Technologies and Real Motors highlight next-gen battery electric vehicles (BEV) and motorcycles.
• Blazin Rodz will debut a 2026 concept project, along with several development parts in real-time.

Manufacturing – This theme explores 3D printing, metal additive processes, and scanning-to-CAD workflows that reduce time, cost, and waste while enabling unprecedented customization.

• HP Additive’sText-to-Print AI Experience lets attendees turn ideas into tangible parts on the spot.
• BigRep’s large-format 3D printeranchors a panel on ROI and efficiency gains (Nov. 5, 11 a.m.).
• Markforged and Project Diamondshowcase metal 3D printing, adjacent to Fundamental Motorsports’ Jeep Wrangler featuring metal 3D-printed shocks and a session on off-road applications (Nov. 6, 10 a.m.).
• Digital Thread: Live scanning and CAD workflows from Creaform, and rapid CAD rendering software demonstrations fromGLOSSI.io.

Technology – this section showcases how smart technologies are making vehicles safer, more efficient, and more intuitive for drivers and passengers alike.

• AI-Driven Mobility: SPARQ AI debuts its “Back-to-the-Future” car, illustrating how AI transforms the driving experience. A dedicated session explores the future of in-vehicle intelligence.
• Advanced Systems: Additional displays feature ADAS innovations, connected platforms, and smart mobility solutions.

FutureTech By Land … and Air
Because what’s a vision of the future without a flying vehicle? Pivotal Aero will display its Helix eVTOL, a personal electric aircraft that takes off vertically and turns the sky into your next open road. With eight propellers, intuitive joystick controls, and a 25-mile range, it’s a bold statement that the future of mobility isn’t just on the ground.

“At FutureTech Studio, attendees and media representatives can expect more than product displays,” said SEMA Trade Show Director Andy Tompkins. “They will get hands-on with emerging technologies and trends, hear from innovators during live sessions, and walk away with insights that can shape their business today, and tomorrow.”

Qualified attendees are encouraged to register now to maximize their ROI. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.

LIBERTYVILLE, IL (10.08.25) – Experience motorcycle audio like never before through MB Quart.

Harley-Davidson Tuned speaker systems deliver more volume to the open road. The HC1-116DT 6.5-inch and HC1-57DT 5×7-inch systems are built tough and tuned harder for every ride.

Innovated with WideSphere™ Tweeter Technology for razor-sharp highs, feather-light fiber cones for responsive mids, and cutting-edge Neodymium magnets that drive deep, ground-shaking bass — these 3-way coaxial speaker systems redefine what LOUD SOUND means on two wheels.

To learn more, click here.

DIAMOND BAR, CA (10.06.25) – The ultimate fusion of motorsports and chaos is stampeding into Las Vegas as Horsepower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show. Taking place Nov. 4-7 at the Las Vegas Convention Center in the Diamond Lot, adjacent to the LVCC’s West Hall, Horsepower Rodeo promises a full-throttle spectacle that celebrates the raw power, mechanical creativity, and the unfiltered excitement of car culture.

Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, Horsepower Rodeo is a living, breathing showcase of everything that makes the aftermarket world roar. From drag racers to drifters, classic muscle to modern burnout monsters, this arena unites builders, drivers, and fans from every corner of the scene.

“Horsepower Rodeo exemplifies the spirit of the aftermarket — bold, creative, and unapologetically passionate,” said SEMA Vice President of Events Tom Gattuso. “It’s a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts.”

As part of the SEMA Show’s expanded motorsports programming, Horsepower Rodeo joins a powerhouse lineup, including OPTIMA Unleashed, Nitro Circus, Hoonigan, and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media, and influencers.

“Horsepower Rodeo is the ultimate stage for the wild side of car culture,” said Champlin. “We’re here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears.”

Horsepower Rodeo will run daily throughout the Show just outside of the Truck, SUV, Off-Road, and Restyling exhibitor areas of West Hall, giving professionals and enthusiasts a front-row seat to the tire-shredding burnouts, high-speed drifts, and raw horsepower that define the world of motorsports.

“We’re focused on creating unforgettable moments for our attendees that showcase the passion, products, and people that drive the industry forward, and Horsepower Rodeo delivers exactly that,” said SEMA Trade Show Director Andy Tompkins. “It’s loud, it’s wild, and it’s the kind of experience that sticks with you long after the Show ends.”

To learn more about the 2025 SEMA Show, see the event lineup, and to register, visit www.semashow.com.

Top 10 Finalists to take center stage in exclusive peer-judged round at 2025
SEMA Show

DIAMOND BAR, CA (Oct. 3, 2025) – SEMA Battle of the Builders presented by Mothers Polish, the automotive industry’s premier vehicle showdown, is back at the SEMA Show this year with its reimagined Young Guns program, now sponsored by BFGoodrich. The revamped initiative shines a spotlight on the Top 10 BFGoodrich Young Guns finalists, featuring a live, on-stage judging session that highlights the next wave of automotive innovators.

In previous years, the Top 10 and Top 3 finalists in each competing category were selected by industry judges. Now, the Top 10 BFGoodrich Young Guns finalists present their builds live on stage to each other, and the builders vote for the Top 3 who move on to the championship round, alongside finalists from the other Battle of the Builders categories. This year’s live competition will be held in the North Hall (Booth #10168) of the Las Vegas Convention Center and hosted by Adrienne Janic (“AJ”) from Overhaulin’.

“We’re dedicated to advancing this competition and cultivating the next generation of builders who will help shape the future of the automotive aftermarket,” said RJ de Vera, SEMA Vice President of Marketing. “With BFGoodrich as the official sponsor of the Young Guns program, we’re amplifying opportunities for these talented builders to gain recognition and accelerate their careers.”

Launched in 2016, the Young Guns category recognizes automotive builders 29 years and younger who show exceptional skill and creativity. Beginning in mid-September, BFGoodrich Young Guns hopefuls will have a chance to be selected to participate in a virtual corral and competition where winners will receive a prize package that includes transportation of their build to the SEMA Show, as well as travel and hotel accommodations. This provides a unique opportunity for young builders to get their foot in the door and accelerate their career trajectory in the industry.

Now in its 12th year, SEMA Battle of the Builders presented by Mother’s Polish remains one of the world’s top platforms for builders to showcase their innovation and craftsmanship in the automotive aftermarket. The competition spans four categories:

• Hot Rod & Hot Rod Truck
• 4 Wheel Drive & Off-Road
• Sport Compact, Import Performance, Luxury & Exotic
• BFGoodrich Young Guns

The four class champions from each category compete for the coveted Battle of the Builders Best Overall Build title.

Judges review all qualifying applications, including detailed vehicle descriptions and photos, before evaluating the builds in person at the SEMA Show. The Top 10 finalists in each category are narrowed down to three, with BFGoodrich Young Guns finalists determined by their peers. These 12 finalists then take on the role of judges themselves, helping to decide the category winners and the overall champion.

“The SEMA Show is where the aftermarket industry comes together to celebrate creativity, craftsmanship, and innovation,” said Andy Tompkins, SEMA Trade Show Director. “The Battle of the Builders program, particularly the Young Guns category, truly captures the energy and passion that pushes our industry forward.”

For more details about SEMA Battle of the Builders presented by Mothers Polish and the BFGoodrich Young Guns program, visit www.semabattleofthebuilders.com.

The 2025 SEMA Show will be held from Nov. 4-7 at the Las Vegas Convention Center. Attendees will have the opportunity to explore cutting-edge products, forge new business connections, and gain insights into the latest trends in the aftermarket industry. For more information and to register, visit www.semashow.com.

All enthusiasts are invited to experience SEMA Show Friday – Open to the Public on Friday, Nov. 7, along with SEMA Fest. A variety of ticket options are available on SEMAFest.com. The Show excitement and action can also be followed throughout the week on SEMA Live streamed via YouTube and Meta.

LIBERTYVILLE IL (10.02.25) Maxxsonics has turned up the volume on its Sales team with the addition of Tim Page as Western Regional Sales Manager. With an extensive background in car, Marine, and Powersports audio spanning 40 years, Tim is known for his drive, commitment to success, and proven ability to grow markets in the aftermarket audio industry. Tim is already fueling momentum by signing new accounts and creating a surge of excitement across the Western region at Maxxsonics. With years of experience in brand building and selling, Tim has a reputation for cultivating strong relationships with dealers and distributors while delivering measurable results. His early wins at Maxxsonics signal a bold new chapter for the company’s western stamp on the audio industry.

“Tim brings instant energy and focus to our team,” said Eddie Ramirez, National Sales Manager. “He’s already winning business and creating new opportunities for our dealers. His ability to connect, motivate, and deliver is exactly what we need as we accelerate growth in 2025.”

In the past, Tim has worked with Kenwood, Alpine, Directed, and Soundstream and his background includes extensive experience in managing dealer networks, creating long-term partnerships, and driving brand growth in competitive markets. His ability to connect with retailers and distributors while delivering measurable results has made him a trusted partner in the audio industry.

Tim brings proven expertise in business development, dealer support, and customer success — paired with a passion for audio that aligns perfectly with Maxxsonics’ vision for success and will be leading the Western U.S. Region, working with independent sales representatives who service our dealers, and at the same time, continue building the market. Tim has already begun making a significant impact at Maxxsonics, quickly signing new accounts and strengthening relationships across the Western territory with distributors and key dealers.

“Tim is the right person at the right time for Maxxsonics,” added Ramirez. “His energy, determination, and understanding of the dealer landscape are already producing results. He has hit the ground running and is building momentum with every new account.”

“Maxxsonics is clearly one of the leading forces in Audio and Powersports, and I’m excited to be part of the team. The UTV category is impressive, as well as audio in all categories,” said Tim Page, Western Regional Sales Manager at Maxxsonics.

As Maxxsonics continues to innovate the Mobile, Marine, and Powersports audio markets, Tim’s addition reinforces Maxxsonics’ commitment to hiring dynamic leaders who can spark growth, sales, and create lasting partnerships.

Maxxsonics leadership is confident Tim will continue to play a key role in expanding the company’s presence and driving growth across its family of brands, including MB Quart, Hifonics, Crunch, and Autotek.

FOR MORE SEE https://maxxsonics.com

NEW YORK – October 1, 2025 – This year, SiriusXM is celebrating International Podcast Day by launching an entire month dedicated to creators and listeners. The company today declared October as SiriusXM Podcasts Month — featuring a coast-to-coast series of live events that bring some of the biggest names in the industry from SiriusXM’s podcasting slate directly to fans.

Throughout the month, SiriusXM Podcasts will host exclusive live tapings and special programming from various venues, including its flagship New York and Los Angeles studios, showcasing the breadth and diversity of its podcast slate. From comedy and sports to culture and business, SiriusXM Podcasts Month highlights the industry leader’s role as a home for the most dynamic voices in audio and underscores SiriusXM’s commitment to connecting listeners with the voices they love.

The festivities kick off on October 5 with a live taping of “Conan O’Brien Needs A Friend” at The Fonda Theatre in Los Angeles. Additional highlights include live sessions of “Busted Open,” “How Did This Get Made,” “The Bonfire,” “Casuals with Katie Nolan,” “The Nikki & Brie Show,” and “Freakonomics Radio.” A schedule below, with more to be announced.

“Podcasts are no longer just something people listen to — they’re woven into daily life and culture,” said SiriusXM’s Senior Vice President of Podcast Content, Adam Sachs. “With SiriusXM Podcasts Month, we’re celebrating that impact by turning one day into an entire month of live, can’t-miss events with some of the biggest and most beloved names in the medium.”

All events will be available to SiriusXM subscribers nationwide — sign up for a chance to see your favorite podcast record live in-person in NYC or LA at www.siriusxm.com/podcastsmonth. U.S./18+. No Purchase Necessary.

SiriusXM Podcast Month Schedule
“Conan O’Brien Needs A Friend” LIVE — The Fonda Theatre, LA — 10/5
“The Bonfire” LIVE — SiriusXM’s NYC Fishbowl — 10/6
“Freakonomics Radio” LIVE — SiriusXM’s NYC Fishbowl — 10/8
“The Nikki & Brie Show” LIVE — SiriusXM’s LA Garage — 10/10
“How Did This Get Made” LIVE — SiriusXM’s LA Garage — 10/15
“Casuals With Katie Nolan” LIVE — SiriusXM’s NYC Fishbowl — 10/15
“Busted Open” LIVE — SiriusXM’s NYC Fishbowl — 10/23

Eligible customers can get their first three months of SiriusXM for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.

Libertyville, IL (09/30/25) Designed to deliver an unparalleled soundstage for Toyota® Tacoma vehicle owners — take on outdoor adventure with Music. Defined.

MB Quart Toyota® Tacoma (Third Generation) Tuned Audio Packages
have been meticulously engineered to ensure a seamless installation process and provide a concert-like audio experience exclusively inside the iconic midsize vehicle. Elevate every Toyota Tacoma adventure!

Toyota® Tacoma (Third Generation) Tuned Audio Packages are truly Plug-and-Play, making them accessible to BOTH seasoned audio enthusiasts and casual installers. These tuned audio packagesare designed to match the Toyota Tacoma’s interior dimensions
and acoustic profile, ensuring a factory-like fit and high sound quality.

THE 12VOLT CENTRAL STUDIOS (9.29.25) The 12voltBeat Newsletter, delivering fresh industry news, is mailed twice weekly to subscribers across the 12volt industry. There is no charge to subscribe.

Reporters walk the beat in their areas to gather and deliver the news of the day. The 12volt Central Studios staff has been walking the beat across the industry for over five decades. Today the news is delivered digitally across the US and around the world.

The 12volt Central Studios launched the 12voltSTP tool over two years ago. The 12voltSTP Tool makes it easier than ever for industry members to deliver news of their products and activities that ever before. With a Smartphone, it just takes snapping an image and txting the image, with a few words, to 318-469-2526. PRESTO…your companies news could be in the 12voltBeat.

The 12volt industry is based in music and good music definitely has a beat. Thus the 12voltBeat newsletter is a natural to deliver positive news across the 12volt industry.

The 12voltBeat newsletter is emailed early on Monday and Thursday mornings to over 4000 industry members. The 12voltBeat newsletter features industry news from the previous days.

There is no charge to receive the 12voltBeat….So sign up today!

LIVERMORE, CA (9.26.25) – GS Distributing Company is excited to announce our new distribution partnership with KICKER serving the Northern California and Northern Nevada markets.

“Through this partnership, we’ll be expanding access to a broader selection of Kicker products while ensuring stronger product availability for our dealers’’ Shams Nabi related.

Continuing “KICKER is one of the most respected and recognized brands in the industry, and we are grateful for the trust and opportunity to represent them. Together with the Kicker team, our focus will be on growing the brand’s presence in the region by supporting dealers with reliable inventory and responsive service.”

“We’ve already received over 20 pallets of Kicker product, reinforcing our commitment to keeping stock on hand so that when our accounts need product, it’s ready to ship” Nabi concluded.

Tracy Focht, KICKER Western Regional Manager, relayed “We are totally excited to have Shams and GS Distributing on board to help KICKER grow in NorCal and Nevada. Shams and his team will do an outstanding job and we look forward to working with them.”

Dealers in need of assistance within the territory can contact our customer service team at csr@gsdistributingcompany.com.