Industry

Elite Audio Utilizes Social Media to Connect with Followers and Consumers

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SPARTENBURG, SC (05.30.23) – Elite Audio, with Joe Zelano behind the wheel, has served the community and surrounding area for over 30 years.

“It’s been a fun journey and we have certainly seen tremendous changes across the 12volt industry. Not only in products and vehicles but how to reach and connect with consumers in today’s internet driven marketplace,” Zelano stated.

The XL-1250 grille was removed to show the speakers for the social media post.

To stay in front of consumers Elite Audio makes frequent social media posts. “Today consumers spend hours a day on their mobile devices. Social media posts, like a recent PowerBass SoundBar post, is an example. The new XL-1250 SoundBar has 12 speakers powered by a 500 watt amp and sounds great. It also has many applications. The post we made was right before the Memorial Day holiday as many in our area might be on the lake, trail or golf course. Letting them know planted a seed for them to rock over the holiday. Our post showed the SoundBar on display in our showroom and invited all in for a demo. We also included separate images with the grille removed so people could see the speakers. Being able to deliver that message directly to a consumer is powerful,” Zelano added.

The PowerBass XL-1250 Soundbar prominently displayed in the showroom.

Elite Audio was on site at the recent K’Fest in Orlando. “Staying ahead of the curve because we care about our cars and customer’s future enjoyment was high on our list in Orlando for our staff members. The training sessions were very informative and there were super vehicles on the event floor… our hats off to the shops that did the builds. We also made social media posts spotlighting those builds,” Zelano concluded.

The Elite staff includes 6 full time professionals plus 2 part time employees. The company’s product mix include car audio, video, remote start, safety, remote start, wheels tires, suspension, lighting and accessories. The Powersports, bike and marine categories have added to the company’s 12volt side category offerings. Home AV is also included in Elite Audio’s offerings for area consumers.

See more @eliteaudiosc

RealTruck Sales Team Finds Success Through Training at SEMA Garage

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DIAMOND BAR, CA (05.26.23) – RealTruck Inc.–the premier manufacturer of aftermarket truck parts and accessories–has officially rebranded all areas of its business following a training session at the SEMA Garage in Detroit. 

RealTruck sent its sales team to a three-day cross-training event at the SEMA Garage to ensure its team members are equipped to assist its customers. Participants received classroom instruction on more than 300 of RealTruck’s vast product offerings and hands-on training for the installation of several truck bed covers, including the upcoming Retrax EQ, AMP PowerSteps, BackRack headache racks, AVS LightShield Pro and more straight from the state-of-the-art facility. 

“SEMA Garage offers us a unique opportunity to train a large group of people in a comfortable, well-equipped facility. Having a garage setting that will accommodate a lot of trucks and people to experience ‘hands-on’ installations is an important and welcome resource,” said Ryan Herman, executive vice president of sales at RealTruck.  

The SEMA research and validation facility is 45,000 sq. ft., giving 7,000 SEMA-member businesses access to 3D scanning, 3D printing, ADAS testing, vehicle measuring sessions, fully equipped bays, and emissions testing and certification.

“There really isn’t a facility that can accommodate our needs as well as SEMA Garage. We brought in our entire outside sales force from around the country, and this experience has been a terrific way to teach, share and work together,” said Herman. 

RealTruck announced its rebrand from Truck Hero last July and, since then, has been working with its various departments and facilities to roll out a new brand identity and sales team. In addition, the company has transitioned its manufacturing websites and dealer locator to realtruck.com, making it easier for millions of do-it-for-me truck owners to find dealers and local resources for professional installation.

For more information, including how to sign up for the SEMA Garage services, visit SEMAGarage.com or contact garage@sema.org. For more information on RealTruck, visit realtruck.com.

 

Indianapolis 500 Airs Live Nationwide on SiriusXM

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NEW YORK, NY (05.26.23) – SiriusXM has announced extensive programming plans for the 107th Running of the Indianapolis 500 presented by Gainbridge. 

SiriusXM listeners will have access to the live call of the race from Indianapolis Motor Speedway this Sunday, May 28. Pre-race coverage begins at 11 am ET on SiriusXM INDYCAR Nation (SiriusXM channel 160) and NBC Sports Audio (SiriusXM channel 85). Both channels are available to subscribers nationwide in their cars and on the SXM App.

SiriusXM INDYCAR Nation will also air live coverage the Indianapolis 500 Carb Day Practice session on Friday at 11 am ET. 

Following the practice session, fans at the racetrack can watch two special SiriusXM shows as they broadcast from the SiriusXM set outside the Pagoda at Indianapolis Motor Speedway as part of the Miller Lite Carb Day festivities.

  • At 1 pm ET, James Hinchcliffe – a six-time NTT INDYCAR SERIES race winner who has competed in the Indy 500 11 times – will host his podcast, Off Track with Hinch and Rossi. Hinchcliffe’s regular co-host for the podcast, Alexander Rossi, will be in the field for Sunday’s race. Hinch’s co-host for this special episode will be comedian and IndyCar fan, Joey Mulinaro. The podcast episode will be available on all major podcast platforms on Friday evening. 
  • Brick by Brick, SiriusXM’s exclusive INDYCAR show hosted by 2004 series champion Tony Kanaan and Jack Arute, will take the stage at the SiriusXM set from 2-4 pm ET. Kanaan won the 2013 Indy 500 and will be competing in the race for the 22nd time this weekend when he drives the No. 66 Chevy for Arrow McLaren. The show will debut Saturday at 1 pm ET on the NBC Sports Audio channel, and air throughout the weekend on NBC Sports Audio and INDYCAR Nation. 

On both shows, the hosts will share an insider’s perspective on competing in the Indianapolis 500, and listeners will hear them interview several of the drivers who will be competing on the track on Sunday.

Two of the cars in the Indy 500 field this Sunday will display the SiriusXM logo. 2021 Indianapolis 500 winner Helio Castroneves will be going for a historic fifth Indy 500 victory when he takes the track on Sunday and SiriusXM will be along for the ride on the No. 06 AutoNation/SiriusXM Honda he drives for Meyer Shank Racing. SiriusXM’s branding will also be on the No. 60 car driven by his MSR teammate, 2019 Indy 500 winner Simon Pagenaud. 

On Monday, May 29, Diplo’s Revolution on SiriusXM (channel 52) will broadcast from the Indy 500 Snake Pit and air performances by Kaskade, DJ Diesel (Shaquille O’Neal) and Jauz.

SiriusXM’s Listen Free event runs from May 25 through June 5, so everyone can listen to the SiriusXM INDYCAR Nation channel and SiriusXM’s coverage of the Indianapolis 500. During the Listen Free event, anyone can turn on an inactive satellite radio and listen to more than 100 SiriusXM channels for free. Click here to learn more.

Eligible customers can get their first three months of SiriusXM streaming for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.

Channel lineups vary by subscription plan. 

Indianapolis 500 Airs Live Nationwide on SiriusXM

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NEW YORK, NY (05.25.23) – SiriusXM has announced extensive programming plans for the 107th Running of the Indianapolis 500 presented by Gainbridge. 

SiriusXM listeners will have access to the live call of the race from Indianapolis Motor Speedway this Sunday, May 28. Pre-race coverage begins at 11 am ET on SiriusXM INDYCAR Nation (SiriusXM channel 160) and NBC Sports Audio (SiriusXM channel 85). Both channels are available to subscribers nationwide in their cars and on the SXM App.

SiriusXM INDYCAR Nation will also air live coverage the Indianapolis 500 Carb Day Practice session on Friday at 11 am ET. 

Following the practice session, fans at the racetrack can watch two special SiriusXM shows as they broadcast from the SiriusXM set outside the Pagoda at Indianapolis Motor Speedway as part of the Miller Lite Carb Day festivities.

  • At 1 pm ET, James Hinchcliffe – a six-time NTT INDYCAR SERIES race winner who has competed in the Indy 500 11 times – will host his podcast, Off Track with Hinch and Rossi. Hinchcliffe’s regular co-host for the podcast, Alexander Rossi, will be in the field for Sunday’s race. Hinch’s co-host for this special episode will be comedian and IndyCar fan, Joey Mulinaro. The podcast episode will be available on all major podcast platforms on Friday evening. 
  • Brick by Brick, SiriusXM’s exclusive INDYCAR show hosted by 2004 series champion Tony Kanaan and Jack Arute, will take the stage at the SiriusXM set from 2-4 pm ET. Kanaan won the 2013 Indy 500 and will be competing in the race for the 22nd time this weekend when he drives the No. 66 Chevy for Arrow McLaren. The show will debut Saturday at 1 pm ET on the NBC Sports Audio channel, and air throughout the weekend on NBC Sports Audio and INDYCAR Nation. 

On both shows, the hosts will share an insider’s perspective on competing in the Indianapolis 500, and listeners will hear them interview several of the drivers who will be competing on the track on Sunday.

Two of the cars in the Indy 500 field this Sunday will display the SiriusXM logo. 2021 Indianapolis 500 winner Helio Castroneves will be going for a historic fifth Indy 500 victory when he takes the track on Sunday and SiriusXM will be along for the ride on the No. 06 AutoNation/SiriusXM Honda he drives for Meyer Shank Racing. SiriusXM’s branding will also be on the No. 60 car driven by his MSR teammate, 2019 Indy 500 winner Simon Pagenaud. 

On Monday, May 29, Diplo’s Revolution on SiriusXM (channel 52) will broadcast from the Indy 500 Snake Pit and air performances by Kaskade, DJ Diesel (Shaquille O’Neal) and Jauz.

SiriusXM’s Listen Free event runs from May 25 through June 5, so everyone can listen to the SiriusXM INDYCAR Nation channel and SiriusXM’s coverage of the Indianapolis 500. During the Listen Free event, anyone can turn on an inactive satellite radio and listen to more than 100 SiriusXM channels for free. Click here to learn more.

Eligible customers can get their first three months of SiriusXM streaming for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.

Channel lineups vary by subscription plan. 

2023 SEMA Show Floorplan Now Available Online

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DIAMOND BAR, CA (05.25.23) – SEMA has announced the 2023 SEMA Show floorplan is now live and available at SEMAShow.com/floorplan. The team behind the premier automotive specialty-equipment trade show worked to ensure manufacturers could showcase thousands of new innovations across the Las Vegas Convention Center campus, October 31-November 3.

Now that the floorplan is live, buyers and attendees can maximize their Show experience by utilizing the interactive map and exhibitor list at SEMAShow.com/floorplan.

Exhibitors can also prepare for a successful SEMA Show exhibit with the following:

And, exhibitors should plan to attend the 2023 SEMA Exhibitor Summit, the two-day event (Tuesday, July 25-Wednesday, July 26) that covers everything needed to exhibit like a professional. SEMA will cover hotel costs for up to two members of each exhibiting company for this unique program, which teaches exhibitors how to:

  • Take advantage of SEMA value-added programs
  • Use proven strategies to attract buyers to your booth
  • Save money and resources on Show costs, such as material handling, electrical and related Show expenses
  • Work one-on-one with Show experts to maximize your ROI
  • Learn to properly plan and budget to leverage your Show experience
  • Explore promotional opportunities through sponsorships and other methods
  • Maximize your SEMA Show exhibit experience

Register for the SEMA Show Exhibitor Summit at semashow.com/exhibitor-summit. Contact your SEMA Show sales representative at semashow@sema.org, 909-396-0289 or semashow.com/contact to learn more.

There’s still time to secure participation in the 2023 SEMA Show. Get started at SEMAShow.com/buyabooth. Attendee registration for the Show is available at SEMAShow.com/register.

Tint World Names Jonathan Norman Chief Investment Officer

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BOCA RATON, FL (05.24.23) – Tint World® Automotive Styling Centers™ has named Jonathan Norman, an experienced franchise development executive, the company’s Chief Investment Officer.

In his new role, Norman leads Tint World®’s investment ecosystem, focused on multiple growth opportunities, and oversight of the company’s future financial health.

Jonathan Norman, Chief Investment Officer

“Jonathan has a demonstrated track record of driving growth, and his critical financial expertise supports Tint World®’s strategy for ongoing success,” said Charles J. Bonfiglio, CEO and president of Tint World®. “As one of the largest and fastest-growing international automotive franchises, we’re committed to building the best team in the industry. Jonathan brings unique passion and business insights to the Tint World® family, and he’s proven to be an essential part of the team as we continue to expand and deliver outstanding results.”

Norman has 20 years of experience in investment structuring, business operations, and development. He served as a franchisee for industry class leading systems and was a member of multiple franchise advisory councils. He earned a BBA in marketing and management from the University of Miami (FL) and received a Specialization Certification in Finance, Accounting, and Alternative Investments from Harvard Business School.

“This is an amazing opportunity to be part of one of the most effective franchise teams anywhere,” Norman said. “Tint World® offers a blueprint for success in this industry, and I’m proud that my skills and experience are helping the company continue to perform to the highest standards.”

Visit tintworld.com for more.

SEMA Announces New Vice President of Product Development, OEM Relations

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DIAMOND BAR, CA (05.24.23) – The Specialty Equipment Market Association (SEMA) has announced Mike Mohacsi as its new vice president of product development and OEM relations. In his new role, Mohacsi will oversee the SEMA Garage in Diamond Bar, California, and Detroit, Michigan.

Mohacsi brings 30 years of experience in the automotive/powersports industry, including product development, testing, manufacturing, operations, project management and quality assurance.

Mike Mohacsi, vice president of product development and OEM relations

Most recently, Mohacsi worked for Power House Brands (Performance Machine, Progressive Suspension and Burly), which primarily offers aftermarket products for Harley-Davidson motorcycles, including braking systems, wheels, suspension and accessories. While there, he provided direction and leadership for all engineering and operations activities for two manufacturing facilities in Cerritos, California, and Tijuana, Mexico.

Prior to Power House Brands, Mohacsi worked at HORIBA Instruments in the automotive segment as the director of West Coast area support, where he was responsible for new test equipment (dynamometers, emission, battery and software) installation projects as well as service for all customers (CARB, Mercedes, Toyota, Honda, Nissan, Mazda, Ford, Subaru, Hyundai, and VW) located on the West of North America (including Mexico).

Mohacsi also managed engine testing operations at Toyota Racing Development in Costa Mesa for five years. While there, he managed five engine testing cells and two valvetrain testing cells. He also led the specification, procurement, installation and commissioning of two new state-of-the-art engine test cells used for NASCAR Cup Series racing from the ground up, including the building and related equipment.

Mohacsi has also worked for many other well-known companies such as Renthal Ltd., Yamaha Motor Corporation, Honeywell Turbocharging Systems, FMF Racing, Answer Products and the Toyota Technical Center.

For more information, visit semagarage.com.

Oracle Lighting Promotes Parker-Boudreaux to Senior Sales & Marketing Manager

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METAIRIE, LA (05.23.23) – Oracle Lighting is proud to announce it has promoted Melissa “Missy” Parker-Boudreaux to Senior Sales & Marketing Manager.

“In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” explained Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently as national sales manager. “I could not be more proud to be a part of this team, and grow my responsibilities along with the company.”

Melissa “Missy” Parker-Boudreaux, Senior Sales & Marketing Manager

Since joining Oracle Lighting, Parker-Boudreaux has worked as assistant sales manager, inside sales manager, and national sales manager. In this expanded role, she will also work with international sales and distribution partners as well as help lead the company’s marketing efforts.

“We are delighted to announce Melissa’s promotion,” said Tiffanie Hartenstein, Oracle Lighting CEO. “Throughout her time with us, Melissa has consistently demonstrated her dedication to our mission and values. We have no doubt that her enthusiasm, expertise, and commitment will help her thrive in this new position.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

MPMC Media Trade Conference Confirmed for 2024

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DIAMOND BAR, CA (05.23.23) – The 2024 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is confirmed for January 30-February 1, at the Embassy Suites – Anaheim South in Garden Grove, California. By connecting motorsports parts manufacturers with journalists and content creators, the council’s iconic event helps manufacturers generate coverage and raise brand awareness while providing media with a quick, easy and efficient method of gathering content. 

Unlike traditional trade shows or conferences, the Media Trade Conference consists of private, uninterrupted meetings where media members can interview and learn about a company’s product and news. As a result, manufacturers are able to build strong, long-lasting relationships with individuals who can reach millions of their target audiences.

Read more about the event in the May issue of SEMA News Magazine here.

Manufacturers and media are encouraged to mark their calendars now for the MPMC Media Trade Conference taking place January 30-February 1, 2024. Manufacturer registration will open in mid-June. Go here to learn more about the Media Trade Conference. 

Soundz, Inc. Expands Dealer Support and Technical Resources with Two New Hires

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HOLLY HILL, FL (05.22.23) – Soundz, a leading motorcycle audio brand, is pleased to announce the addition of two new employees to its team. The new hires will bring valuable expertise to the company’s dealer support and technical resources departments.

Justin Davis and Ryan Woolridge are based in Rapid City, SD, and formerly operated Audio Shop RC over the past five years, specializing in motorcycle audio, bringing over 40 years of retailer and rally experience to the Soundz dealer and enthusiast network.

The Soundz Dealer Support and Tech Team (Ryan Woolridge, Nathan ‘Chuckie’ Haynes and Justin Davis) with the mobile training van in front of Beach Customs in Little River SC.

Justin has joined Soundz as a Dealer Support Specialist. With over 20 years of experience in the audio industry, Justin brings a wealth of knowledge to the role. He will assist dealers and consumers with product information, technical support, and troubleshooting. Ryan has been hired as a Technical Resource Specialist.

Ryan brings an extensive background in audio and motorcycle customization to the team. His expertise will be instrumental in developing and testing new products and providing technical support to customers and dealers.

“We are thrilled to welcome Justin and Ryan to the Soundz team,” said Peter Jensen, President of Soundz. “Their knowledge and experience will be invaluable in providing our customers and dealers with the highest level of support and service.”

With the addition of these new hires, Soundz is well-positioned to continue its growth and expansion in the motorcycle audio market and adds to its current efforts with on-the-road training and support for its nationwide dealer network.

Visit soundz-audio.com for more.