LAS VEGAS, NV (11.10.25) – Canadian distributor GEMSEN once again showed its dedication to supporting and energizing its dealer network by bringing over 20 Canadian dealers to this year’s SEMA Show.
GEMSEN hosted their annual KICKER Championship Dinner celebration on Wednesday night at the iconic Palms restaurant. Steve Irby, KICKER Founder, is pictured second from the left with GEMSEN owner Sal Riina on the left.
The annual automotive extravaganza proved to be an unforgettable experience, giving dealers the chance to experience first-hand the latest innovations and new product launches from the world’s leading brands.
Steve Irby (L) connecting with the GEMSEN team in the KICKER booth.
GEMSEN maximized the learning experience and organized exclusive guided booth tours with all their vendors, ensuring that attending dealers got up-close insights into the newest technology, product trends, and installation solutions shaping the 12-volt industry. From high-performance audio systems to cutting-edge vehicle integration tools, the tours gave Canadian retailers a true pulse on what’s next for the aftermarket.
The GEMSEN team checks out Garmin’s latest products at SEMA 2025.
Adding to the excitement, GEMSEN hosted their annual KICKER Champion Dealer celebration dinner Wednesday night at the iconic Palms Restaurant. The event featured a special guest of honor — Steve Irby, Founder of KICKER, along with VP Jay Ralston International Sales Manager Aziz Masri. Their presence underscored the strong partnership between GEMSEN and KICKER, and their shared commitment to the success of Canadian dealers.
“SEMA is such a great experience every year,” said Mike Danbrook of GEMSEN. “We’ve been bringing our dealers here for over 10 years now, and it just keeps getting better. It’s not just about seeing new products — it’s about spending time with our dealer partners and the brands we work with. Getting to share ideas, have real conversations, and enjoy the energy of the show together is what makes it so special.”
The energy, innovation, and camaraderie of the event perfectly reflected GEMSEN’s ongoing mission — to bring the best opportunities, products, and experiences to its loyal dealer network.
MIDDLETOWN, CT (11.10.25) — GoFast Solutions, the Northeast’s premier 12-volt and automotive aftermarket distributor, is proud to announce that it has been named the exclusive distributor for Jensen Mobile Audio in New England and Upstate New York.
This new partnership brings one of the industry’s most historic and innovative mobile audio brands under the GoFast banner, giving dealers across the region access to Jensen’s complete lineup of multimedia receivers, amplifiers, and speakers — all backed by an industry-leading 5-year warranty.
Bob Hernandez letting everyone know GoFast solutions is distributing Jensen.
A Century of Innovation and Trust
Jensen’s roots date back to 1915, when company founder Peter Jensen co-invented the world’s first loudspeaker, known as the Magnavox. In the decades since, Jensen has become synonymous with groundbreaking advancements in sound technology and in-car entertainment.
Today, Jensen Mobile Audio continues that tradition of excellence with products engineered for performance, reliability, and innovation — all designed to enhance safety, accessibility, and convenience for modern drivers.
A portion of the first shipment in the warehouse.
Backed by Global Strength
In 2015, Jensen Mobile Audio became part of Namsung America, a subsidiary of Namsung Corporation, a publicly traded electronics manufacturer based in Seoul, South Korea. With more than 50 years of experience designing and distributing consumer electronics worldwide, Namsung ensures that Jensen remains on the forefront of mobile audio and video technology.
GoFast Dealers Gain Exclusive Advantage
As the exclusive Jensen distributor for the region, GoFast Solutions will provide dealers with:
Full access to the Jensen product lineup
Exclusive 5-year warranty protection — the longest in the industry
Competitive pricing and healthy dealer margins
Comprehensive marketing, merchandising, and training support
Fast, reliable delivery from GoFast’s Middletown, CT warehouse
“Jensen is one of the most recognized and trusted names in mobile audio, and we’re thrilled to bring this legacy brand exclusively to our dealers in New England and Upstate New York,” said Bob Hernandez, VP of Sales at GoFast Solutions. “The combination of innovation, performance, and an unmatched 5-year warranty makes Jensen an incredible opportunity for our retail partners.”
LAS VEGAS, NV (11.06.25) – The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition. Battle of the Builders is the aftermarket industry’s ultimate vehicle competition, and the program is celebrating 12 years of providing SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience.
The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 40 are (by category):
HOT ROD/HOT ROD TRUCK Jason Berland — 1968 Chevrolet C10 Randy Borcherding — 1968 Plymouth Road Runner Willie Davis — 1957 Chevrolet Truck Jonathan Goolsby — 1966 Chevrolet C10 Step Side Troy Gudgel — 1959 Chevrolet Impala Kyle Kuhnhausen — 1966 Chevrolet Corvette Jason Smith — 1970 Dodge Challenger Joshua Sanders — 1970 Dodge Charger Troy Trepanier —1936 Ford Roadster Paul VanNus — 1969 Ford Torino
SPORT COMPACT/IMPORT PERFORMANCE Brian Dilley — 1965 ISO Rivolta Jack Diramarian — 1970 Porsche 911 Tim Franklin — 1960 Porsche Custom 356 David Guadagnoli — 1967 Ford GT 40 MKIV Phil Nguyen — 1997 Nissan Skyline GTR Alyxzander Prohaska — 1988 Toyota AE86 Corolla Javier Reyna — 1997 Ferrari F355 Phillip Tieu — 2012 Porsche 911 John Sarkisyan — 1971 Mercedes Benz 600 Pullman John Sarkisyan — 2019 Tesla Model 3 “300SL”
OFF-ROAD Bryce Adams — 1972 Chevrolet K5 Blazer Tyler Adams — 1985 Chevrolet K10 James Amerson — 1946 Dodge Power Wagon Cody Dabney — 1973 International Scout Michael Dascoli — 1969 International Scout Woody Ferrebee — 1966 Ford Bronco Ron Jones — 1973 VW Thing Jason Noel — 1959 Ford F100 Garth Redifer — 1974 Ford F250 Crew Cab Chris Von Ritter — 1968 Ford Bronco
YOUNG GUNS Tyler Adams — 1972 Chevrolet Blazer Scott Anderson — 1961 Chevrolet Impala Christopher Cairo — 1967 Ford Mustang Cameron Cocalis — 1988 BMW E30 325i Dustyn Dell — 1969 Chevrolet C10 Thomas Dickerson — 1967 Chevrolet C10 Justin Fields — 1972 Chevrolet C10 Bennett Ford Lisenby — 1968 Ford F250 Roberto Munoz — 1938 Chevrolet Canopy Express Rockford Smith — 1976 Chevrolet K10
The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 12 will be announced in the Battle of the Builders Stage, North Hall (Booth #10168) on Wednesday, Nov. 5, at 3:30 p.m.
SEATTLE, WA (11.05.25) – Firstech, makers of DroneMobile connected car and GPS tracking solutions, today announced its “DroneMobile Fleet Certified Dealer” program. This invite-only initiative will focus on equipping the top DroneMobile retailers in North America with critical resources to capture incremental revenue growth in the rapidly expanding commercial fleet tracking market.
The global fleet tracking market is projected to reach over $60 billion by 2030, yet the crucial 12-volt automotive retail channel has historically been left out of this high-value opportunity by complex enterprise solutions. Firstech aims to change that with the DroneMobile Fleet Certified program by positioning selected dealers as fleet experts with the brand’s complete lineup of vehicle security, tracking, and camera technologies.
The Firstech Team pictured in the SEMA North Hall booth 10221.
DroneMobile Fleet Certified dealers will also gain exclusive access to the following advantages:
1. Sales Assistance – Dedicated sales assistance with deal registration for commercial accounts.
2. Expert Training – Virtual and hands-on sales and installer training focused on selling DroneMobile tracking solutions to fleets.
3. Priority Access to Product – Certified Fleet dealers will get early access to new DroneMobile products, such as the newly announced Drone XT GPS Tracker.
4. Recurring Monthly Revenue – Monthly payouts for each DroneMobile device sold and installed for as long as it remains active.
5. Sponsored Listing on DroneMobile.com – Featured listing on the DroneMobile dealer locator to drive commercial leads directly to Certified Fleet dealers.
6. Regional Advertising Support – Firstech will launch targeted ads for DroneMobile Fleet solutions in markets where Certified Fleet dealers are present.
As part of the DroneMobile Fleet Certified Dealer program, participating dealers must agree to the company’s expanded requirements, including, but not limited to, MAP/MSRP pricing adherence and completion of required training materials.
At launch, DroneMobile Fleet Certified dealers will be hand-selected by the Firstech team. Invitations will be sent out in mid-November 2025, following the conclusion of SEMA in Las Vegas.
Dealers who are interested in learning more about DroneMobile for Fleet and other DroneMobile connected car solutions can visit www.dronefleet.com.
HOLLY HILL, FL (11.05.25) – Metra Electronics will showcase an all-new series of data interfaces with Steering Wheel Control (SWC) at the 2025 SEMA Show, November 4th to 7th at the Las Vegas Convention Center. Attendees can visit Metra’s booth, #10439 in the North Hall, to see these innovative solutions designed to simplify radio replacement and preserve essential OEM features. These new data interfaces provide a cost-effective solution for installers to retain factory steering wheel controls and other key vehicle functions that are typically lost during head unit upgrades.
Engineered for broad compatibility across a wide variety of radio brands and models, these interfaces are ideal for integrating radios purchased from online retailers. They have a small footprint, retain steering wheel audio controls with easy-to-set DIP switch programming, provide 12-volt accessory power, NAV outputs (parking brake, reverse, and speed sense), and have Type-C USB updatability for future enhancements. New vehicle applications include:
Select 2014-2022 Chrysler (MET-CH6)
Select 2005-2018 Chrysler (MET-CH14)
Select 2005-2014 Ford (MET-FD4)
Select 2001-2014 Toyota (MET-TY3)
Visit MetraOnline.com to see our Vehicle Fit Guide for up-to-date vehicle-specific applications and for more product information.
TEMPE, AZ (11.04.25) – Rockford Fosgate proudly unveils its new PUNCH Speaker Line, the latest evolution of the brand’s most iconic series. Featuring three new speaker lines engineered for precision, performance, and fitment-focused design, the multi-configuration collection will make its exclusive debut at SEMA 2025.
The new PUNCH lineup includes the P1, P2, and P3 Series, each developed for effortless installation and optimized for today’s vehicles. Every model feature Rockford Fosgate’s Auto Fit Architecture™, providing a solution-driven fit across a multitude of vehicle platforms, regardless of make or model. The exclusive design incorporates new frames, optimized mounting holes, and a removable motor cover to ensure seamless integration and superior performance. The speakers are offered in a wide range of sizes, from 2.5 inches to 6×9, accommodating any desired soundstage.
“Our PUNCH line has been our proud legacy line, and going into 2026, we wanted to make sure we could provide a whole new upgrade version to continue being the innovative provider of audio systems,” said Wayne Connolly, Director of New Product Development at Rockford Fosgate. “The new PUNCH line was designed and engineered to make speaker upgrades simple and more user-friendly for all, whether you’re a daily driver or an auto enthusiast looking to build your dream build. We’re excited to continue redefining car audio one speaker at a time.”
Available through Authorized Rockford Fosgate retailers, the new PUNCH incorporates advanced proprietary technologies for enhanced performance. Each speaker features VAST 2.0™ (Vertical Attached Surround Technique), delivering up to a 25% increase in cone area for maximum output and dynamic, powerful sound. Coaxial drivers include Tru-Sight™ tweeter technology, ensuring cleaner, louder, and more accurate high-frequency production, the hallmark of Rockford Fosgate’s signature sound. Glass fiber baskets ensure durability and complement the Santoprene® surrounds and Nomex® spiders providing long-lasting strength and consistent performance under any condition.
Engineered to fit and built to perform, these next-generation speakers embody reliability and flexibility for nearly any vehicle configuration. The line includes three distinct speaker tiers.
P1 (3-Way Coaxial): These full-range coaxial speakers are the ideal direct replacement for stock speakers in vehicles that don’t use separate tweeters. Easy to install with zero to minimal modification, they deliver a big leap in sound clarity and “punch” over factory speakers, no extra parts needed.
P2 (2-Way Convertible): These convertible speakers offer true versatility. Use them as coaxial for a fast drop-in upgrade or break them out into a separate tweeter/midrange setup for enhanced imaging and staging. Ideal for vehicles with factory tweeter locations (like A-pillars or dash corners) that can benefit from a cleaner, more dynamic front stage.
P3 (3-Way Component): Designed for vehicles with multi-speaker front stages (factory 3-way systems or higher-end trims). For serious sound seekers, these 3-way component systems bring out every detail in your music with dedicated tweeters, midranges, and woofers. Best for vehicles with existing 3-way setups or for enthusiasts building a custom front stage from the ground up.
“For over 45 years, we’ve continued to redefine the world of audio systems and build lasting, high-performing, and uncompromising systems from the bottom up to bring consumers the best setup for their vehicles of all sizes and needs,” said Zach Luke, President of Rockford Fosgate. “With PUNCH, we’re revolutionizing the adaptability of sound systems, with PUNCH fitting in 100’s of modern vehicles in the market. Rockford Fosgate’s legacy lies in PUNCH, and we felt there was no better time and place to make the exclusive debut than SEMA.”
SEMA 2025 attendees can have a first look at the new PUNCH collection at Rockford Fosgate’s booth located in the North Hall, #10509. The complete PUNCH speaker line will be available Q1 2026.
LAS VEGAS, NV (11.04.25) – BLAUPUNKT announced the launch of the BAJA 700, a new 2-DIN head unit engineered to deliver a significant upgrade in processing power, display technology, and seamless smartphone integration. Aimed at the discerning 12V market, the BAJA 700 is built on the versatile Android 12 operating system, offering a robust and future-ready in-vehicle experience.
The centerpiece of the BAJA 700 is its vibrant 7-inch IPS display. With a crisp 1024×600 resolution, the IPS panel technology ensures superior color accuracy, wider viewing angles, and enhanced brightness, making it easily viewable in all lighting conditions. The responsive resistive touch panel provides reliable control for all applications.
At its core, the BAJA 700 is powered by an A53 Quad-core 1.5GHz processor, paired with 2GB of RAM and 32GB of internal storage. This configuration provides the necessary bandwidth for smooth multitasking, rapid app-loading, and fluid navigation through the Android 12 interface.
Connectivity is a key focus of the new unit. The BAJA 700 features dual-band Wi-Fi (5G) for high-speed data transfer and stable streaming. For seamless smartphone integration, the unit works with Wireless Apple CarPlay and Wireless Android Auto. This allows drivers to access navigation, calls, messages, and music from their device without ever needing to plug it in. Bluetooth 4.1 and Mirror Link are also included for comprehensive connectivity options.
“The BAJA 700 is a direct response to installers and consumers who demand a powerful, open-platform head unit that doesn’t compromise on core connectivity,” said Chuck Kenney, National Sales Manager. “By integrating a true IPS panel, the Android 12 OS, and the convenience of working with wireless CarPlay and Android Auto via Zlink5, we are offering a premium solution that hits all the key technical benchmarks for a modern vehicle upgrade.”
The unit is also built for enhanced safety and audio customization. It features robust support for high-definition cameras, compatible with both 720P and 1080P AHD (Analog High Definition) reverse and auxiliary cameras. For audiophiles, the BAJA 700 includes 4.1 Channel RCA pre-amp outputs (Front Left/Right, Rear Left/Right, and Subwoofer), providing a clean signal for external amplifiers and complete system-building flexibility.
Additional features include a built-in GPS module for satellite navigation, and two rear-mounted USB ports for media playback and device charging.
BLAUPUNKT BAJA 700 Key Specifications:
Display: 7-inch IPS Screen (1024×600) with Resistive Touch Panel
Operating System: Android 12
Processor: A53 Quad-core, 1.5GHz
Memory: 2GB RAM + 32GB ROM
Connectivity:
Works with Wireless Apple CarPlay (via Zlink5)
Works with Wireless Android Auto (via Zlink5)
Mirror Link
5G Wi-Fi
Bluetooth 4.1
Navigation: Built-in GPS Module
Camera Support: 720P & 1080P AHD Camera Input
Audio: RCA 4.1 Channel Output (FL/FR/RL/RR/SUB)
I/O: Two Rear USB Ports
Pricing and Availability: The BLAUPUNKT BAJA 700 will be available through authorized 12V retailers and distributors beginning November, 2025. For more information, please visit www.bpcarusa.com
Miami, FL — Nov. 3, 2025 — Get ready to turn up the volume! Orion Car Audio, a trailblazer in high-performance car audio systems, is thrilled to announce its participation in the 2025 SEMA Show in Las Vegas, Nevada — happening Tuesday, November 4 through Friday, November 7, 2025, at the Las Vegas Convention Center.
This year, Orion Car Audio is going bigger and louder than ever! Visitors can expect exclusive product launches, live demos, and a firsthand look at the latest amplifiers, subwoofers, and next-generation technologies redefining the 12-volt industry. Attendees will also have the chance to meet the Orion team, connect with experts, and experience the power, precision, and passion that have defined the brand for over four decades.
Exhibit Details:
📍 Location: Las Vegas Convention Center — Booth #10124 📅 Dates: November 4–7, 2025 🕘 Hours: 9:00 AM – 5:00 PM
“We’re beyond excited to bring the legendary Orion experience to SEMA 2025,” said the Orion team. “This event is all about innovation, connection, and passion — and we can’t wait to share what’s next in high-performance sound.”
All attendees, media partners, and industry professionals are invited to visit Booth #10124 to experience the next evolution of Orion power — plus enjoy exclusive giveaways, freebies, and surprises throughout the show!
PHOENIX, AZ (10.31.25) – MTX, a MiTek Electronics and Communications company, is excited to announce its return to the 2025 SEMA show, where the brand will showcase over 50 new products.
Attendees can explore MTX’s latest mobile, powersports, and marine audio solutions at the MTX booth (#10753, North Hall, Las Vegas Convention Center). The display will include the company’s newest amplifier platforms, speakers, installation accessories, and upcoming unreleased products.
New Product Lines to be Featured:
Mobile Audio:
Terminator Amplifiers
Thunder Amplifiers
RTX Amplifiers
ThunderLink Wiring & Accessories
Powersports Audio:
AWBTC All-Weather Bluetooth Controller
PS Amplifiers
PS Coaxial & Horn Speakers and pods
Marine Audio:
MA Amplifiers
MA Coaxial & Horn Speakers and pods
In addition to its extensive product lineup, MTX will host Jeremy Bumpus, owner of The Hot Rod Shop and host of CarFix on MotorTrendTV. Bumpus will display two of his recent custom builds in the MTX booth, offering attendees the opportunity to ese his craftsmanship up close. From compact, high-efficiency designs to complete vehicle-specific kits, MTX continues to deliver the power, clarity, and reliability that defines its legacy in performance audio.
The SEMA Show takes place November 4-7, 2025 at the Las Vegas Convention Center. Attendees are encouraged to visit Booth #10753 to experience MTX’s newest innovations and connect with the team.
For more information about MTX or to find a dealer, please visit www.mtx.com.
ROSENBERG, TX (10.31.25) – Wet Sounds will debut its all-new Motorcycle Audio Kits designed for Harley-Davidson Road Glide and Street Glide models at SEMA 2025, bringing its legendary power and precision to the open road.
Designed for riders who demand strength and control, these systems deliver engineered audio that combines weatherproof, UV-resistant construction with a true plug-and-play design. Each kit features high-output speakers to deliver premium sound performance built to withstand the toughest riding environments.
2018 HD Road Glide CVO
Four Kits. Endless Possibilities. Built for 2014–2023 Harley-Davidson Road Glide and Street Glide models, the new lineup allows riders to create their ideal audio configuration. Begin with the Front Fairing Audio Kit as the foundation, then expand with the Saddlebag Audio Kit, Tour Pack Audio Kit, or Moto 6-G Audio Kit to achieve the perfect balance of output and clarity. The Front Fairing Audio Kit includes a DSP integration module that sends signal to the amplifiers providing the benefit of no tuning required.
Designed for motorcycle enthusiasts who demand performance on every ride, this four-kit solution delivers unmatched volume, definition, and durability, even at freeway speeds, while overcoming wind and road noise through precision-tuned DSP technology.
Built to Last. Engineered to Impress. Stemming from our marine roots, every component is crafted with weatherproof materials, UV-resistant finishes and vibration-tested durability to thrive under any riding conditions. The ZERO Series® speakers feature neodymium magnets designed to handle the intense high vibration and power demands of the motorcycle environment. These speakers are built to deliver massive output while enduring the extreme heat generated in tight spaces over long rides, making them the perfect companion for any journey.
Each kit complements the factory fit and finish, enhanced by custom Wet Sounds designed grilles specifically for Road Glide and Street Glide models.
“Motorcycles are a demanding environment for an audio system. It needs to sound great at extremely high volumes for long rides,” said Lee Teeples, Vice President of Product Development at Wet Sounds. “We built components that can hold up to these demands while making the installation and setup straightforward and repeatable.”
2020 HD Street Glide CVO
See It Live at SEMA 2025 Three Harley-Davidson motorcycles, one Street Glide and two Road Glides, will be on display at the Wet Sounds booth (#10451, North Hall) at the Las Vegas Convention Center, each showcasing a different configuration of the new kit lineup. Products will be demonstrated live throughout the show.
Availability The Wet Sounds Motorcycle Audio Kits for 2014-2023 Harley-Davidson Road Glide and Street Glide models will be available to dealers and consumers beginning Q1 2026.
Building on two decades of marine audio leadership, Wet Sounds brings its signature performance to the open road, delivering the same unmistakable power, clarity, and craftsmanship trusted by riders and boaters around the world.
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