DIAMOND BAR, CA (09.11.23) – The SEMA Show offers an attendee experience like no other trade show on the planet. It’s the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the dozens of free education sessions–all of which are led by top industry professionals. Come Show time, we expect more than 2,100 exhibiting companies and 150,000 attendees to convene at the Las Vegas Convention Center during the week of October 31–November 3, making the SEMA Show the premier showcase for the specialty-equipment market and one of the best-attended industry trade shows in North America.
While the SEMA Show floor is organized by category and booths to improve navigation, an ideal way to simplify the Show experience is with the 2023 SEMA Show app, which contains detailed exhibitor information, interactive floor plans and daily event information–all accessible from mobile devices. The Show app also features a scanning function that allows attendees to capture product information from the New Products Showcase and exhibitor information from feature vehicles on display. The app puts the entire SEMA Show in your pocket, and it’s available as a free download from your mobile device’s native app store or by logging on to SEMAshow.com/app or just search SEMA Show in your app store. What follows is a brief overview of some of the 2023 Show’s more notable features and events.

SEMA Awards Presentation Silver Drive, Outside the Central Hall Entrance
Monday, October 30, 5:00 p.m.-7:00 p.m.
The annual SEMA Awards, given to the top-trending vehicle models in six categories, will be presented Monday, October 30, the day before the SEMA Show officially opens. Dubbed the “Monday Reveal,” the awards are presented to automakers for the SEMA Car of the Year, SEMA Fullsize Truck of the Year, SEMA 4×4-SUV of the Year, SEMA Midsize Truck of the Year, SEMA Sport Compact of the Year and SEMA EV of the Year. SEMA Award winners are determined and voted on by SEMA Show exhibiting manufacturers to recognize vehicles that manufacturers are investing in and developing products for. The program heightens awareness for aftermarket products and exemplifies the industry’s partnership between automakers and aftermarket manufacturers that develop products to improve vehicle performance, safety and convenience as well as appearance and comfort.
SEMA Central, Grand Lobby
Monday, October 30-Thursday, November 2, 9:00 a.m.-5:00 p.m.
Friday, November 3, 9:00 a.m.-4:00 p.m.
SEMA Central is ground zero for Showgoers looking for immersive experiences and to connect with industry thought leaders. Visit this hub to see top-tier vehicle builds and center-stage interviews with iconic personalities. There’s even a boutique shop to outfit you with the latest SEMA Gear.

SEMA Show Kick-Off Breakfast, Westgate Paradise Event Center
Tuesday, October 31, 7:30 a.m.
Start your Show experience with the latest innovations from New Product Award winners as well as the presentation of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community even before the Show officially opens.
The New Products Showcase, North Hall, Booth #10061
The SEMA Show’s most popular exhibit, the New Products Showcase, is a must-see destination for buyers and media in search of the latest and most exciting products hitting the aftermarket. This year, the Showcase encompasses one continuous space of 30,000 sq. ft. located in North Hall and will display thousands of new and featured products, with scanning made possible through the SEMA Show mobile app. This aids buyers and media in connecting with product information and mapping their way to the exhibiting companies on the Show floor.
Click to view the full slate of events.
Register for the 2023 SEMA Show Before Price Increase
SEMA Show management is dedicated to making the event as cost-effective as possible for all. Registration is $60 through September 29 and $120 after that date.
Registering early allows attendees to take advantage of the best rates and receive all the necessary information for planning their SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year’s event.
Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!

















































