AUBURN HILLS, MI (01.11.24) – Alps Alpine North America, Inc. (“Alpine”) announces three new vehicle-specific solutions designed for Ford F-Series Trucks and the new Ford Bronco.

“Alpine is no stranger to vehicle-specific upgrades for Ford,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “Using what we learned from past product offerings, we’re proud to offer solutions and complete sound system upgrade packages that were intentionally designed to both compliment and improve the truck experience.”

The solutions will include two variations of a complete sound system upgrade for select Ford F-Series trucks and an easy bass upgrade for the new Ford Bronco.

Music Made for Trucks
Specially crafted for the 2015-up Ford F-Series truck line, Alpine will offer the PSS-23FORD-F150 Complete Eight-Speaker Sound System Upgrade with OPTIM™8 Technology. This system comes pre-tuned for the unique truck cabin environment and features High-Resolution Speakers for improved dynamic audio range.

The system includes six High-Resolution speakers from the Next-Generation S-Series line that replace the front and rear factory speakers in the Ford F-Series truck with 8” component front speakers and 6.5” coaxial rear speakers.

To enhance the bass performance in the F-Series Truck, the system also includes a 600W RMS (300W x 2) dual eight-inch truck subwoofer enclosure that’s intentionally designed to be installed under the rear seat of the truck, both enhancing the bass output and eliminating the need to take up valuable truck cabin space.

The entire system is powered by Alpine’s groundbreaking new OPTIM™8 8-Channel Hi-Res Sound Processor & Amplifier with Automatic Sound Tuning.

The system will also be available for the 2015-up Ford F-Series Trucks with the factory premium B&O audio system (PSS-23FORD-F150BO) featuring the same product offering powered by a S-Series 5-Channel amplifier instead of the OPTIM™8. Each system includes a vehicle-specific harness OEM integration harness designed for easy plug-and-play installation.

Bass for the Bronco
Alpine is excited to introduce a solution for the highly-anticipated return of the Ford Bronco with the SBP-24BRNC Weather-Resistant Powered Tailgate Subwoofer Enclosure for the 2021-up Ford Bronco. This solution was designed to be an easy bass upgrade for the OEM System in the Bronco with a high-performance subwoofer and easy, plug-and-play installation.

The enclosure comes preloaded with a 12” weather-resistant shallow subwoofer that’s optimized to add impressive bass performance while taking up less cargo space than a traditional subwoofer. The enclosure includes a built-in 500W RMS amplifier designed for uninterrupted performance, even when played at loud volumes.

A custom mounting bracket allows for easy installation on the inside rear tailgate of the 2021-up Ford Bronco Truck. A plug-and-play harness is also included for easy integration into the OEM system.

The complete sound system upgrade for the bass audio Ford F-Series Trucks (PSS-23FORD-F150) and premium B&O audio system trucks (PSS-23FORD-F150BO) will be available in Spring 2024 at $1,499.95 and $1,999.95 respectively. The tailgate subwoofer enclosure for the Ford Bronco will also be available in March 2024 at $999.95.

All products can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.

AUBURN HILLS, MI (01.10.24) – Alps Alpine North America, Inc. (“Alpine”) announces the industry’s first complete sound system upgrade for Tesla. The system boasts 1200W RMS of efficient power and requires no custom vehicle modifications during installation.

“Alpine is proud to be the first aftermarket car audio manufacturer to provide a complete sound system solution that’s truly designed for the Tesla,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “As the auto industry continues to trend towards EV vehicles, Alpine will continue to invest in premium solutions catered to the EV driver.”

The system will be available in six different applications designed to fit select Tesla Model 3 and Model Y vehicles.

Optimized for EV Performance
Designed especially for the Tesla driver, this high-resolution sound system easily replaces the factory speakers in select Tesla models without any vehicle modifications, effectively elevating the performance of the sound system while maintaining the integrity of the interior and retaining all OEM functions.

At 1200W RMS (50W x 4, 100W x 6, 400W x 1) this system boasts an impressive sound upgrade that’s optimized for EV low voltage battery range (12V-16V).

The speakers were sourced from Alpine’s “Blue Series” premium line, an intentionally crafted speaker line made from an ultra-lightweight carbon fiber material with a powerful neodymium magnet and Alpine propriety HAMR surround to ensure efficient sound performance.

A 10” sealed subwoofer, stealth installed in the trunk, provides an exciting 400W RMS of bass performance, while a powerful 12-channel Digital Sound Processor (DSP) comes pre-tuned for the unique interior of the Telsa.

An ultra-efficient amplifier uses less than one mile of range per hour, even when played at full volume, ensuring the efficiency of the battery life.

Each model comes with a vehicle-specific harness that’s designed to easily integrate into the respective system. System offerings will include an 11-speaker upgrade package for the factory base audio systems in the 2018-2021 Tesla Model 3 (PSS-TSLA-213) and 2022-up Tesla Model 3 (PSS-TSLA-223).

For the Model 3 vehicles with the factory premium audio system, Alpine will offer a 13-speaker upgrade package (two additional speakers for the rear deck) for the 2018-2021 Tesla Model 3 (PSS-TSLA-213P) and 2022-up Tesla Model 3 (PSS-TSLA-223P).

Tesla Model Y systems will both feature 13-speaker upgrade packages for the 2020-2021 Tesla Model Y (PSS-TSLA-21Y) and 2022-2023 Tesla Model Y (PSS-TSLA-22Y).

The Complete Plug-and-Play Sound System Upgrade Kits for Tesla will be available in Spring 2024 at $2999.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.

LOVELAND, CO (01.08.24) – The KICKER AMA ArenaCross filled the Blue Arena in Loveland CO on Friday and Saturday evenings January 5th and 6th for Round 4.

“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. KICKER had a display set up in the lobby area and virtually everyone who entered the Blue Arena passed by the KICKER setup with a selection of products on display. As enthusiasts came through the lobby were talking KICKER to all. Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports is strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products. Matt Macias from Santa Fe was in the house Friday night and had a chance to connect with enthusiasts too.” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

The recently renamed Blue Arena was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed, dirt track for riders. Over 100 riders were flying high and navigating the tight turns through the evening races from 7:30 until well after 9PM.

Friday evening’s event got off to an early start as enthusiasts were on the track for the Pit Party. For about an hour before the racing action enthusiasts met the rides and asked riders questions while having an opportunity to walk the track.

In addition to the action on the track T-shirts were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a set of KICKER headphones. “Seeing the smiles on people’s faces when they pick up their prizes is really special” Morrell offered.

Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start for the 2024 circuit and Loveland continued the roll for the KICKER AMA ArenaCross series. It is terrific to see, and feel, the energy from members of the crowd as all are Livin’Loud at KICKER ArenaCross events.”

Events in Grand Isle NE and Guthrie OK will finish the January schedule as the KICKER AMA ArenaCross Series rolls on in 2024.

Visit kicker.com for more.

SHREVEPORT, LA (01.08.24) – WTF…Win This Friday. Innovative Concepts Won the PowerBass prize on the 12volt Spin-To-Win Wheel 253 on Friday morning, January 5th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for 253rd time on Friday morning January 5th. The Wheel landed on the PowerBass space and the Innovative Concepts slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning retailer in Wilbraham MA to give them the super news. Owner Nick Frazier was very happy to hear the news. The weather is cold there and the remote start business is very strong.  More to come on this 12volt Spin-To-Win Wheel.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Nakamichi, Alphasonik, Race Sport Lighting and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, The Best Guys in Concord CA, Pro Auto Sound in Hialeah FL, Kalsec Audio in Bayville NJ,Jenkins PRO Window Tinting in McDonough GA and JBT Car Audio in Santa Paula CA..

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 254 on Friday, January 12th 2024. 

DALLAS, TX (01.05.24) – SSR Distributors, with locations in Dallas and Houston, has added AutoTech High Output Alternators to the company’s broad selection of products to serve mobile electronics and aftermarket dealers in the Texas, Oklahoma, Arkansas and Louisiana markets.

Tracy Farr, VP of Sales and Operations related “For car audio, marine, off-road and racing applications a solid power source is a must. Whenever a factory alternator isn’t up to the task AutoTech offers the solution to power aftermarket applications. Since 1985 AutoTech has been producing the highest quality High Output Alternators. We are excited to announce that SSR has inventory in stock and ready to ship.”

The SSR North location in Dallas opened in January of 2023. Extensive remodeling took place at the 25,000 SQ FT Virgo Lane facility. Included in the remodel was a large showroom area where dealers can check out the wide selection of products available.

The Houston location also offers a large showroom area. Both locations host dealer shows each year that include in-house vehicle demos and training sessions by manufacturer staffs and representatives.

Call your SSR Distributors representative for more info.

Visit ssrdistributors.com for more.

UNIVERSAL CITY, TX (01.04.24) – Tint World Automotive Styling Centers has announced the opening of a new store providing drivers throughout the San Antonio area with a comprehensive selection of premium automotive aftermarket services and products.

Tint World Universal City, owned by Dan Billings, is the 24th Tint World location in Texas. The store serves the heart of the fast-growing San Antonio metropolitan area.

“Tint World has had tremendous success in Texas, and I’m proud to be building on that as part of the most trusted automotive styling and performance brand here and across North America,” Billings said. “With Tint World’s proven franchise systems and commitment to quality products and dependable service, we’re positioned to immediately stand out from the competition.”

Tint World Universal City, located at 1734 Pat Booker Rd, Universal City, Texas 78148, provides a comprehensive range of premium aftermarket products and services, including customized audio and video systems, high-quality wheels and tires, advanced security enhancements, industry-leading window tinting, and paint protection films.

To book an appointment, request a quote or learn more about Tint World Universal City, call (210) 357-6222 or visit https://www.tintworld.com/locations/tx/universal-city-156/.

“Dan and his team have quickly become the go-to destination for automotive enthusiasts in the central San Antonio area,” said Charles J. Bonfiglio, president and CEO of Tint World. “They’re committed to Tint World’s formula for success, which is based on providing unmatched quality and value for drivers of every category.”

RINGWOOD, IL (01.03.23) – Race Sport Lighting proudly commemorates its 17th anniversary, marking an illuminating journey of lighting innovation, growth, and unwavering commitment to automotive lighting excellence.

Since its inception in 2007, Race Sport Lighting has paved the way for cutting-edge automotive lighting solutions, catering to the ever-evolving needs of automotive enthusiasts, professional installers, and resellers alike. With a steadfast dedication to quality, innovation, and customer satisfaction, the company has continually evolved, introducing state-of-the-art lighting products that have redefined performance standards and drastically improved aesthetic options in the automotive lighting sector.

From its humble beginnings, Race Sport Lighting has demonstrated an unwavering passion for pushing boundaries and delivering unmatched lighting solutions. Its comprehensive product lineup spans an impressive range of LED and HID lighting, accent lighting, off-road lighting, Jeep lighting, marine lighting, and other innovative lighting accessories, serving as a testament to the brand’s commitment to meeting the dynamic demands of the industry through the years and into the future.

“We’re incredibly proud to reach this significant milestone of 17 years in the industry,” said Steve Jergensen, Founder and CEO of Race Sport Lighting. “You can’t think of the first door valet ghost shadow kit, the first LED headlight kit, the first can-bus HID kit, the first LED/camera combo docking light, or some of our other patented and niche new lighting solutions launched in the last few recent years without thinking of our Generation 1 product releases. Our journey has been characterized by leading innovation, dedication to the industry, and the unwavering support of our customers and partners. We remain committed to driving the industry forward with groundbreaking lighting solutions that continue to exceed expectations.”

Over the years, Race Sport Lighting has valued its strong industry partnerships, collaborated with industry leaders and innovators, and consistently adapted to emerging consumer trends, solidifying its position as a pioneer in the automotive lighting sector. The company’s commitment to excellence has garnered many industry awards and earned the trust of its customers nationwide.

As Race Sport Lighting celebrates its 17th anniversary, it reaffirms its original pledge to be the only true one-stop lighting supplier for all your lighting needs. The company commits to elevate the automotive lighting experience, continuing to deliver innovative, high-performance lighting solutions that set new standards for quality and reliability in the future.

Race Sport Lighting has officially reduced its 5000+ sku monster evolutionary lineup to just 1200 Active and Top selling skus to kick off 2024 and moving forward. To learn more about Race Sport Lighting and explore its diverse range of lighting products, please visit www.RaceSportInc.com.

BLOOMFIELD, MI (01.03.2024) – Last week the 12volt News noticed Eddy Kay celebrated his 77th birthday. Many in the 12volt industry will remember Eddy Kay as a featured speaker at retailers like Circuit City and industry events like MERA and CES. Kay’s ‘Thrive In The Shadow Of Giants’ and ‘TakeCharge! A Manager’s Guide to Specialty Retailing’ books were a must read for many in the mid-1990’s.

The 12volt News reached out to Eddy and we would like to share some of what he has been doing these past years.

“I have been basically ‘retired’ for a boat load of years. At the end there was little left for me in the 12volt industry as so much had changed. I did well with sessions for companies in jewelry, auto supply and of all things trailer hitches. Like many the crash of 2009 almost put me out of business. By 2012 it all came back… but I had really gotten used to not working during that off time. So when I was making a trip to the airport for another speaking engagement I quit my job. I basically laid myself off. I gave myself an exit interview and told myself…Good Luck.”

Continuing, Kay related “I built a recording studio in the house and went back to my roots as a professional musician. I’ve got 3 albums on Spotify and two more in the can. I write almost all the material and do play all the instruments: Guitar, Bass, Drums, Mandolin, Octave Mandolin, Harmonica, Vocals and Backup vocals. Multi-track recording allows me to be the whole band. Personally, I would rather have a band… but those guys want to get paid. The Bastards!”

That’s Eddy

“Recently we were looking to buy a new car. We were astounded at the lack of professionalism at multiple car dealerships. The sales staffs didn’t seem to care about what we wanted and we didn’t buy anything. It’s a different world on the sales floor today. That’s why good sales people, who care and ask questions, will always be in demand for successful 12volt retailers” Kay concluded.

Click above to listen to “Take It Easy”

Eddy lives in Bloomfield, which is about 10 miles north of Detroit, with his sweetheart of 18 years.

Happy Birthday again Eddy. Eddy’s email address is eddy@eddykay.com

SHREVEPORT, LA (12.31.2023) – January 1st 2024 marks the beginning of a New Year filled with opportunities. Happy New Year 2024 to all across the 12volt industry!

The New Year 2024 presents all with opportunities to start with a clean slate and implement a fresh set of goals for the year ahead.

There is an old saying “Nothing is more constant than change.” The fact that online commerce continues to capture sales from brick and mortar retailers has become a constant that won’t change – unless brick and mortar retailers change their approach to the marketplace. E-commerce sales during the 2023 holiday season were up double digits over 2022. Between Black Friday and Christmas eve FedEx, UPS along with the US Postal Service combined to deliver over 2 billion packages. To be sure, not all of those packages were Christmas gifts. However, as online ordering surged, the majority were Christmas gifts. Estimates are over 18% pf those gift packages will be returned.

Brick and mortar retailers across the U.S. closed thousands of stores in 2023.

In the evermore digital marketplace, all brick and mortar retailers must change their mindset and marketing approach to engage the consumer marketplace. To be successful retailers must create an overall experience consumers can not get from an online retailer. Hearing crisp highs, and feeling bass in the chest, just can not be experienced online. Experiencing in-vehicle lighting plus power sports and marine installations first-hand will drive sales. Safety and convenience products, along with in-vehicle connectivity, are also categories where an exciting in-store experience can drive sales for brick and mortar retailers.

Social media outreach is an extremely powerful vehicle through which 12volt retailers can develop a legion of loyal followers and engage consumers. Mobile devices are in the hands of virtually all consumers today. The smartphone is such a valuable tool for 12volt retailers to showcase their respective message to their followers and consumers.

New product arrivals, hot installations, new in-store displays and proactive staff members represent ideal content to highlight through planned social media posts. By the time the morning coffee is brewed a far sighted 12volt retailer could have made an engaging Instagram post for his followers to checkout. That post could feature a new product with an invitation to come into the store for an exciting demonstration. As that Instagram post was made that content could have been shared to Facebook and Twitter accounts also.

The Instagram Business Profile, which is free, features a contact tab. A follower can tap the contact tab and call the store from their smartphone as they view the post. Also, a follower can send an email to the store as well as get a map to the store. Making a post, with the opportunity to get an immediate response from a follower, is an amazing outreach 12volt retailers can’t pass up in today’s marketplace.

For the good of our 12volt industry, the community of suppliers must endeavor to inform the world of the benefits mobile electronics products offer consumers. It’s is well known the price driven “Race to Zero” has stripped marketing budgets. Recent emphasis on high end in-vehicle audio, along with power sports for UTV, motorcycle and marine plus lighting, is a terrific way to kick off the New Year.

We look forward to seeing your company’s brand and positive activities showcased in the 12volt Central Studios in 2024.

SHREVEPORT LA (12.30.23)  WTF…Win This Friday. JBT Car Audio Won the JVC  prize on the 12volt Spin-To-Win Wheel 252 on Friday morning, December 29th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for 252nd time on Friday morning December 29th. The Wheel landed on the JVC space and the JBT Car Audio slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning retailer in Santa Paula CA to give them the super news. The owner was not in the store but will be back Saturday, December 30th, and we will reach out again. More to come on this 12volt Spin-To-Win Wheel.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Nakamichi, Alphasonik, Race Sport Lighting and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, The Best Guys in Concord CA, Pro Auto Sound in Hialeah FL, Kalsec Audio in Bayville NJ and Jenkins PRO Window Tinting in McDonough GA.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 253 on Friday, January 5th 2024.