Atlantic Car Stereo Takes The In-Store Experience To The Next Level

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HALIFAX, NOVA SCOTIA (04.29.24) – Atlantic Car Stereo first came to the attention of the 12volt Central Studios at the recent CMA Expo in Toronto. Six members of their team traveled 1100 miles from from Halifax to Toronto for the 3-day Expo. When checking out their Instagram post it became apparent they have taken the in-store experience to the next level.

The new 40th Anniversary door graphic was hand-painted last week.
The previous door graphic drove the remote start business in the fall of 2023.

Periodically, the full graphic on the store door is changed. The newest graphic celebrates the company”s 40th Anniversary. The previous graphic brought attention to the remote starter season.

Once inside the store consumers are greeted with a tremendous layout in the showroom and other adjacent areas. Recent showroom additions have included a number of large monitors which can be changed digitally to showcase different graphics and specials.

Once entering the lane leads customers to the sales counter.
The Audio Zone features demo display boards.

Each area of the store, including the installation area, is spotless. Even the parking lot in the shopping center is maintained daily.

The Atlantic Car Stereo team that travel to Toronto included owners Sarah and Darrell Russell, owners, Trevor Horning-Shop Manager, Amy Bowler-Sales, Chris Francis- Sales and Cullen Courtney-Installation Tech.

Many aftermarket products are displayed in this area.
This area is straight, neat and organized.

Sarah related “Our team thoroughly enjoyed all parts of the CMA Expo…the networking, the training, the parties and the demo vehicles. We closed the store for the trip and had very detailed plans that each member of our team would do to maximize our investment. We learned a lot of information that will help us better serve our customers. The DSP training, Sales training and hands on fabrication were our favorites. Vehicles are becoming more complicated as even base models are equipped with technologies, such as ANC, so having the skills and tools do our job is a must.”

The fabrication area is well organized.
The Atlantic Car Stereo team members got Rockford Fosgate tattoos on site from an artist arranged by Automobility at the CMA Expo.

Sarah’s Father Dan Scott MacLean opened the store in 1984. Sarah has been in the 12volt industry since 1997 and with Darrell owner since 2020.

Concluding "The CMA team of Frank, Ben and crew along with all the distributors and vendors on site did a great job for the   mobile electronics industry across Canada. Atlantic Car Stereo thanks all and we look forward to the CMA Expo in 2025.”

Visit atlanticcar.ca for more.