MESA, AZ (01.28.26) – Nacho Offroad Lighting, an innovator in high-performance lighting solutions for the off-road industry, driven by ARB, is excited to announce the appointment of Bryatt Fischer as Key Account Manager. In this pivotal role, Bryatt will be responsible for managing strategic partnerships and driving growth across the expanding Nacho Offroad Lighting client portfolio.
Brian Hosford, Vice President of Sales and Marketing at Nacho Offroad Lighting, stated, “Bryatt’s comprehensive understanding of our target markets and proven track record of expanding brands into new channels are precisely what is required as we continue our growth trajectory. We are confident he will achieve an immediate impact and enhance our relationships across all of our current and prospective customers.”
Bryatt Fischer brings a wealth of experience to the team, with a strong background in marketing, business development, and account management within the automotive and off-road sectors. Before joining Nacho Offroad Lighting, Bryatt held pivotal positions at JL Audio, where he was instrumental in developing the brand to significantly increase sales across all channels, fostered powersports OEM partnerships, and managed strategic business opportunities. His demonstrated expertise in the off-road sector and established success in cultivating enduring partnerships render him an invaluable asset to the Nacho Offroad Lighting team.
“Nacho has all the ingredients to win long-term in off-road lighting: serious performance, a product-first culture, and the kind of backing that helps partners scale with confidence,” said Bryatt Fischer, Key Account Manager at Nacho Offroad Lighting. “My focus is simple: earn mindshare with our key accounts by making it easier to spec, sell, and support Nacho in the real world, through tighter dealer relationships, better enablement, and a strong feedback loop from the field into product and go-to-market. I’m excited to be part of Nacho’s growth and look forward to strengthening the company’s key account relationships.”
LIBERTYVILLE, IL (01.28.26) – Feel the difference in your audio game through an upgraded speaker sound stage within Colossus Classic speaker innovation. Colossus Classic speakers bring out deeper details of your sound while maintaining the core of higher quality playback – undistorted music. Transform audio levels to BIGGER sound with COLOSSUS!
Delivering highs that are more defined and consistent mids throughout every song, your music will feel new, fueled through Colossus Classic speaker technology. A lightweight blue woven fiber cone enables every Colossus Classic speaker to have a fast midrange response, for a cleaner and more precise soundstage of listening.
ANAHEIM, CA (1.27.26) – PowerBass was on site at the AMA SuperCross event at Angel Stadium in Anaheim on Saturday January 24th in the Privateer Paddock Booth. Erik Harbour, along with Juan Quintana and PowerBass models Jordan, Amanda and Serra were set up in the large booth that attracted a lot of traffic at the family friendly event. PowerBass sponsored the Privateer Paddock area and had a display set up underneath the large tent.
Action on the track at Angel Stadium kept the crowd cheering.
The Monster Energy AMA SuperCross Round A2 at Angel Stadium in Anaheim took place in front of a sold out crowd. The consumer event was on the grounds adjacent to the stadium where many people also enjoyed the vendor booths. Attendance at SuperCross events across the country continues to grow.
In the Privateer Paddock booth, PowerBass had a lot of products on display.
The PowerBass XL-PS200 Bluetooth speaker pods are natural for bikes.
PowerBass models Jordan, Amanda and Serra headed out with some more swag for attendees.
Erik Harbour, PowerBass VP, related “We were back at the event in Angel Stadium again this year for the two evets and the turnout was terrific at both events.. We want to do as much as we can this year to maximize PowerBass’s presence at these events that provides so many branding opportunities for us.”
Continuing “The PowerBass Bluetooth product category was a huge hit as PowerBass did live Instagram posts to find winners for product giveaways in the booth during the day. Attendees were checking out the e-bike giveaway and the XL-PS200 Bluetooth speaker pods as well entering to wins prizes. Scanning the QR Code was another way to win prizes. The winners wore their PowerBass lanyards with big smiles walking around the event. We had tunes rockin’ in the booth too.”
SASKATOON, SK (01.27.26) – Firstech Canada is pleased to announce the appointment of Phil Maczuga as Director of Brand and Supply Chain, effective January 26, 2026. This appointment supports the company’s continued growth and reinforces its commitment to delivering strong operational and brand support to partners across Canada.
“Phil is a proven leader with a deep understanding of both brand strategy and supply chain operations,” said Bryan Sack, President of Firstech Canada. “Having worked together previously, I am confident in his ability to contribute meaningful insight and execution as we continue to evolve as an organization.”
Phil Maczuga
Phil brings extensive experience in strategic planning, supply chain management, and operational alignment. His background will play an important role in supporting Firstech Canada’s long-term objectives, enhancing efficiency, and strengthening consistency across the organization.
Commenting on his appointment, Phil Maczuga stated, “Firstech Canada continues to demonstrate strong leadership within the industry through innovation and a clear partner-focused approach. I am excited to join the team and contribute to its continued growth while supporting the company’s partners nationwide.”
In his role, Phil will be responsible for aligning brand initiatives with supply chain strategy to support scalability and sustained growth.
LIBERTYVILLE, IL (01.27.26) – Engineered for accurate, clean sound and optimized power delivery, DA2 amplifiers elevate your customer’s entire MB Quart audio experience. With top-mounted controls for quick and easy tuning, the DA2 series delivers legendary Discus power and precision in a sleek, compact design that’s perfect for tight installations.
Every single model in the Discus DA2 amplifier line features Class-D amplification for efficient, clean output, rugged construction to handle Marine and Powersports environments, and top-mounted controls that make tuning a breeze — even in tighter or compact spaces.
Feel the difference in power today with DA2 innovation!
HATTIESBURG MS (01.26.26) – N&H Electronics is a very proactive distributor that works closely with dealers in their territory. Team members make trips on the road delivering products and connecting with dealers along the Gulf coast.
Tuesday and Wednesday last week Scott Rogers and Michael Femino each made a trip to make deliveries and connect with dealers. Scott Rogers headed west out of Hattiesburg and made dealer stops in South Louisiana. Mike Femino headed east and made stops along the Gulf Coast. At all of the those stops, in addition to delivering orders, there were discussions about working with the dealers to connect with consumers to drive traffic into their stores.
The N&H van and loaded trailer ready to hit the road.
Scott’s stops were at Tony’s Auto Salon in Metarie and RD Audio Slidell Louisiana. At Tony’s Scott met with LB, Nguyan Thanh, who related that N&H has been a key business partner for years and all at N&H are always engaged to to support his business. dB DBX amps and installation products were included in the products delivered.
At RD Audio in Slidell Scott spent time with Rodney Naquin and delivered a dB Drive order. RD Audio sells car audio, window tinting, security and upholstery in the New Orleans suburb and works with N&H for many products.
Mike Femino made stops at Mobile Techniques in Wiggins and and Wise Choice Audio in Ocean Springs Mississippi. At Mobile Techniques Mike spent time with Chad and delivered the order including KICKER Speakers. The well designed car audio display really draws attention in the Mobile Techniques showroom.
In Wise Choice Audio in Ocean Springs Mike spent time with Greg Wise Jr. The order delivered included PowerBass products. Scott Rogers is celebrating 36 years at N&H and related Wise Choice Audio was a strong dealer when he joined N&H.
Rogers and Femino relayed that each spot there were conversations that dealers need to put their store’s message in front of their community on social media and spotlight hot vehicles out front of their stores. Sitting behind the counter waiting for customers to come in is not working. The in-store listening experience along with professional installation are not available on the web.
“At N&H we realize how important it is to work closely with, and to support, our dealers. Our vendors know how important it is to support brick and mortar retailers in this web-based and AI driven world. Stay tuned for more about our 2026 Dealer Show” Ricky Gibson related.
EAST WENTACHEE, (01.26.26) – The International Auto Sound Challenge Association (IASCA) announced it will host the 2026 Sound Quality Championship at AXPONA in April 2027 at the Renaissance Schaumburg Convention Center. Building on a successful sound quality event at AXPONA in 2025, IASCA identified the show’s venue, audience, and infrastructure as an ideal environment for a premier championship-level competition.
IASCA SQ cars will be on display and available for demos.
“AXPONA is an exciting event for spectators and our competition members,” said Travis Chin, president of IASCA. “With over 11,000 spectators, AXPONA is a great opportunity to showcase the best competition sound quality vehicles to other audio enthusiasts from around the world.”
The AXPONA Car Audio Showcase.
IASCA Sound Quality vehicles will be on display and available for demonstrations throughout the three-day event in the Hi-Fi Car Audio Showcase. AXPONA will also feature hundreds of high-fidelity listening rooms, thousands of products in the Expo Hall, the Ear Gear Experience, the Car Audio Showcase, live performances, educational seminars, and cutting-edge audio demonstrations.
Cutting-edge audio installations are available for the Ear Gear Experience.
“AXPONA is all about celebrating innovation and exceptional audio experiences, and IASCA’s Sound Quality Championship aligns perfectly with that mission. We’re excited to expand this collaboration and give both IASCA competitors and AXPONA attendees an unforgettable showcase in 2027,” said Liz Smith, Event Director, AXPONA.
AXPONA 2026 is scheduled for April 10–12, 2026 and the IASCA 2026 Sound Quality Championship at AXPONA is slated for April 9–11, 2027. IASCA’s SPL Championship is tentatively planned for fall 2026, with additional details on the event format and season-long points accumulation toward championship invitations to be announced at a later date.
HOLLY HILL, FL (01.26.26) – Metra Electronics is heading to Las Vegas, Nevada to host training sessions at KnowledgeFest, February 3-5 at the Paris Hotel. Metra will showcase their latest aftermarket installation products at booth #401. A fully customized Ford Lightning featuring Heise LED, Metra, and VIBE Audio products will also be showcased at the booth. Metra’s training sessions will cover new products launched at the 2025 SEMA Show, including all-in-one premium vehicle-specific audio kits with VIBE speakers, Metra’s next-generation radio platform, PROSCENIUM, new and updated dash kits, Heise LED vehicle accent lighting, and much more!
Training sessions include:
“Metra’s 2026 New Products Overview” on February 3rd at 1:30 PM
This session offers an overview of Metra’s 2026 product lineup, highlighting new and updated dash kits, speaker adapters, harnesses, and integration solutions. Attendees will explore the latest Install Bay accessories, iBeam camera enhancements, Heise Lighting innovations, Vibe Audio speakers and plug-and-play kits, Axxess category expansions, the new AXRSC category, and recent updates to the Metra Online website.
“Metra & Vibe Audio Kits” on February 3rd at 2:45 PM & February 4th at 5:30 PM
This session highlights Metra and Vibe Audio’s vehicle-specific audio solutions, featuring new direct-replacement speaker kits for BMW, Mercedes, and Tesla. It also explores plug-and-play audio kits for select trucks and SUVs, and provides an overview of RTA-based tuning concepts used with Axxess DSP and Vibe DSP amplifiers.
“PROSCENIUM: The Car Radio, Re-Imagined” on February 4th at 4:15 PM & February 5th at 10 AM
This session introduces PROSCENIUM, Metra’s next-generation radio platform. Topics include OEM-quality materials, dual screen sizes, compatibility with Metra 95-style dash kits, built-in programmable interfaces, custom GUI design, wireless and wired CarPlay and Android Auto, HD Radio, SiriusXM readiness, and vehicle CAN system communication.
Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.com for each training session they will attend.
12VOLT CENTRAL STUDIOS (1.24.26) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 354th time on Friday morning on January 23rd. The Wheel landed on the JVC space and the HeathMoore Interiors slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We will continue to reach out to Heath Moore in Kingwood TX to let him know the JVC prize will be headed their way.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN, MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX, Next Level Audio in Cadallic MI and Sound Master in Roswell GA and JA Electronics in Florida City FL, Island Audio and JRS_Security.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, January 30th.
TORRANCE, CA (1.23.26) – Rydeen Mobile Electronics, a global leader in advanced vehicle safety and solution-based technologies, is proud to announce the promotion of Rex Berfield to National Sales Manager. This strategic appointment marks a new commitment in Rydeen’s mission to jump-start a new era of brand growth, sales organization and market leadership.
With over 35 years of deep-rooted experience in the 12-volt sector, Berfield brings an experienced track record of managing large-scale manufacturing and distribution networks. Previously serving as Strategic Sales Manager, his promotion to a national leadership role reflects Rydeen’s commitment to the 12-Volt industry and accelerating market penetration within established and emerging sales channels.
Rex Berfield
“Rex’s profound understanding of the mobile electronics landscape is an important asset that aligns perfectly with our high-intensity growth plans,” said Phil Maeda, CEO of Rydeen Mobile Electronics. “By elevating Rex to our National Sales Manager, we are installing a proven architect of sales networks who understands how to translate cutting-edge technology into tangible value for our partners and consumers nationwide.”
In his expanded role, Berfield will oversee Rydeen’s national sales initiatives; focusing on solidifying the existing sales network and building new communication frameworks. His primary objective is to eliminate market friction and ensure Rydeen remains the definitive choice for vehicle safety and driver-assist solutions.
“I am honored to lead Rydeen’s national sales efforts at such a perfect moment for the brand,” said Rex Berfield. “Our focus is on constructing a “sales engine” that empowers our existing dealer network and delivers responsive, customer-first solutions. We are not just selling products; we are engineering a safer driving experience through innovation.”
Berfield’s promotion is effective immediately as part of Rydeen’s broader strategy to enhance internal capability and mentor the next generation of industry leaders.
12VoltNews.com 