Oracle Lighting Rear Bumper LED Reverse Lights for Jeep Gladiator JT Now Shipping

METAIRIE, LA, July 2, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, motorcycle, and marine markets, is proud to announce its the new Rear Bumper LED Reverse Lights for Jeep Gladiator JT (p/n 5878-504) are now shipping. The new reverse lights have an MSRP of $149.95 per pair, and are also available for Jeep Wrangler JL.

Unsatisfied with the visibility of your Jeep Gladiator reverse lighting when backing up at night? Then replace the factory bumper reflectors with high-output
replacement auxiliary LED reverse lights from Oracle Lighting. This reverse light design seamlessly integrates into the bumper reflector area to provide more than 1,500 additional lumens when backing up in a Jeep Gladiator.

“We noticed a consensus of Gladiator owners who had the same problem…complaints of low visibility when backing up at night,” said Justin
Hartenstein, Oracle Lighting director of development. “Many tried to supplement with auxiliary lights and light bars which just did not fit, had limited ground clearance, and just looked out-of-place. We immediately saw an opportunity to use our expertise to provide a functional integrated solution.”

Designed for function and durability, these lights feature an aluminum housing with PMMA lens while also maintaining the rear reflector function with a scaled-down version integrated into the housing.

These compact lights pack a big punch with a total of 30 high-powered LEDs to add additional lighting to improve your Jeep Gladiator reverse visibility. They come ready to install out of the box, ensuring that you will have rear visibility in your Jeep Gladiator when it matters. Installation uses factory mounting hardware, and these lights tie into the rear light wiring with the included T-taps or with the optional Plug-and-Play adapter (p/n 5881-504) for even easier installation.

Additional features and specifications include:
• Connects to existing reverse light power source without error code
• Integrated rear reflector for OE appearance and function
• Total of 30 high-powered LEDs with 3,000 raw Lumen output
• Aluminum housing with black powder coat finish
• Optic-focused beam pattern for an extended field of view

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit http://www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

MINI USA Makes SiriusXM Standard Feature on Full Lineup

NEW YORK, July 2, 2021 — MINI USA and SiriusXM announced today that SiriusXM’s leading audio entertainment service is now a standard feature in all MINI models sold in the United States, beginning with model year 2022 vehicles that are on sale now.  MINI owners also receive a 12-month subscription to SiriusXM’s All Access package with the purchase or lease of a new vehicle.

“MINI delivers a true fun-to-drive experience with the enjoyment of being out on the open road, music on, in a car that offers go-kart handling and turns heads with its iconic design,” said Patrick McKenna, Department Head, Marketing, Product and Strategy, MINI USA. “We’re pleased to now offer SiriusXM as a standard premium feature that further enhances the in-car experience and driving fun across the full range of MY 2022 MINI vehicles.”

“We’re honored that MINI values SiriusXM as an important part of MINI’s fun-to-drive experience and we’re excited to be expanding our relationship to make SiriusXM’s leading audio entertainment service a standard feature across their lineup,” said Chris Paganini, SVP, Automotive Partnerships, for SiriusXM. “Now all MINI drivers can enjoy SiriusXM’s unparalleled selection of ad-free music, plus sports, entertainment and much more.”

The standard availability of SiriusXM in 2022 MY MINI vehicles is part of a recently-signed agreement between SiriusXM and MINI parent company, the BMW Group. This agreement extends the relationship between the companies through the 2026 calendar year.

The All Access subscription that MINI owners and lessees receive provides SiriusXM’s full lineup of varied programming, plus access to SiriusXM outside their vehicle on the SXM App and on connected devices and speakers in their home.  For more on all the programming that SiriusXM offers, and all the ways you can listen, go to www.SiriusXM.com.  

717 Car Audio Celebrated 4 Year Anniversary With Open House

MOUNTVILLE, PA (07.01.2021) – 717 Car Audio invited friends, customers and enthusiasts to celebrate the company’s 4-Year Anniversary Open House on Saturday, June 26th. The event, from 10 AM until 2PM, was held at the company’s Mountville store with a full slate of activities for all to enjoy.

Under a cloudy sky some of the attendee’s rides.

Scott Wagner related “It was a super day. We had between 40 and 50 people through the day and all very excited to be out at an event and showing their rides. In the lot during the day we had over 2 dozen cars, Jeeps and trucks including some really nice show cars with cool graphics. Stephanie’s Pink ‘Fight Like a Girl’ Jeep, pounding with the new Massive Audio system, got a lot of attention. The system features 4 SUMO 15” subs powered by a 24,000 watt Massive Audio amp. Even though the wrap on the enclosure it not finished the Jeep definitely got a lot of attention.”

Wagner continued “We offered a free custom 717 Car Audio T-shirt plus hotdogs on the grill with chips and bottles of water. We also had some cool POP items from KICKER. A KICKER Bullfrog was a raffle prize.Recently 717 Car Audio had a strong presence at the Bantam Jeep Festival in Butler PA. The Jeep vehicle, and Jeepers, are driving a lot of 12volt automotive aftermarket business and there were a number of Jeeps at the Open House. Several of those Jeeps featured custom graphic wraps from the sister company 717 Wraps & Graphics.

The TieDye Jeep shined even under heavy cloud cover.

Jamie White, Opus Marketing principal, related “Chuck Ottati handles the 717 account for our firm. 717 Car Audio is a key KICKER dealer and he works closely with their team.”

Bobby is a very good customer and his ride was first in line at the meter…where he was up 3 dB from last year’s event.

12volt retailers that are visible and connect with consumers in their respective marketplace are so important. We congratulate 717 Car Audio for all they do to move the 12volt industry forward. A big 12volt News hats off to owners Stephanie Stryjwski and Jeremy Lease along with Scott and the Team at 717 Car Audio.

Attendee’s rides spilled over into the Turkey Hill convenience store next-door.

Visit 717caraudio.com for more.

Alpine Electronics to Attend the 2021 NJ Jeep Invasion Vendor Show

AUBURN HILLS, Mich. (July 1, 2021) – Alpine Electronics of America, Inc. announces the annual NJ Jeep Invasion vendor show located on Wildwood Beach, New Jersey from Friday, July 9 – Sunday, July 11 (https://www.njjpinvasion.com/).

Following cancellation in 2020, this highly anticipated event returns with an estimated 2,300 Jeep® vehicles at the 2021 event along with 100 of the industry’s top vendors, including Alpine, who continues to be the premium choice for aftermarket upgrades by Jeep® enthusiasts.

Alpine at the 2021 NJ Jeep Invasion will be similar to past Jeep Invasion setups.

Located on Wildwood Beach at Rio Grande Avenue, Alpine will be represented by Alpine Authorized Retailer Proline Car Stereo and Alpine sales representatives from Focused Marketing Solutions, who will be available to give on-site vehicle demonstrations and answer product questions. NJ Wildwood Jeep Invasion attendees who visit the Alpine booth can get hands-on with Alpine products and walk away with free giveaways.

Alpine’s 2018 Jeep® Wrangler will be on-site, equipped with a premium solution that includes an X409-WRA-JL 9-inch Weather-Resistant Navigation head unit with Off-Road Mode, a PSS-23WRA Weather-Resistant Sound System, the new SPV-65-JLT Weather-Resistant Rear Soundbar, and the new SPV-65-SXS 6.5” Weather-Resistant Coaxial Speaker Pods.

David Herrera (R), Focused Marketing Solutions, pictured with a happy customer at the last NJ Jeep Invasion

All products are available for purchase during the event with special, event-only pricing. Installation will not be offered during the event; however, recommendations can be made by the on-site Alpine/Proline Car Stereo team.

Alpine will also provide an SPV-65X-WRA 2-Way Weather-Resistant Speaker System for the NJ Jeep Invasion event raffle. Event attendees can receive raffle tickets by donating canned or preserved foods to the event. All donations will be sent to the Community Food Bank of NJ.

SoundSkins Shipping The Long Awaited Pro Harley-Davidson Pre-Cut Saddlebag Kits

CERRITOS CA (07.01.21) – Gear up, Harley fans! We teased them at Knowledge Fest 2019, and they’re finally here! The long-awaited SoundSkins Pro Harley Davidson Pre-Cut Saddlebag Kits for Road Glide, Road King, Street Glide, and Electra Glide models 2014 and up!

Designed by the best in the motorcycle business, American Hard Bag, these kits are pre-cut sound dampening kits for your motorcycle saddlebags designed to dramatically lower their resonant characteristics to make them much better speaker enclosures and reduce unwanted noises.

This kit can be used alone, but it is intended to be covered by a custom bag liner to prevent erosion of the material. It fits both standard factory bags, extended bags, as well as aftermarket stretch bags.

For more see soundskinsglobal.com

Stereo King on the Dunes at the UTV Takeover

COOS BAY, OR (06.23-27.2021) – Stereo King was on site at the UTV Takeover on the Dunes for the fifth time. The 2021 UTV Takeover was in Coos Bay OR from June 23-27. Reports noted over 3000 UTV’s were on site with the crowd of powersports enthusiasts topping 10,000. 

Kevin Cornutt, Stereo King GM, related “The PowerSports category is very strong for our company. This year was our fifth year to exhibit at the UTV Takeover. We were very busy and had strong sales as we did installs on right at 100 UTVs.

Stereo King rolled into the Dunes with a big U-Haul a new 30’ trailer with custom Stereo King graphics….Both packed with inventory, tents and show supplies.

Stereo King rolled into the event with a big U-Haul truck and 30’ trailer with Stereo King custom graphics. The booth was set up in vendor row with multiple tents and demo vehicles. “During the 5-day event run we spent time with well over 1000 people in our booth. We offered onsite installation and worked under the lights into the night to complete jobs. Many Can Am’s and RZR’s were decked with Rockford Fosgate Stage 5 and 6 gear. Several customers got upgrades to their systems from previous years. BOSS whip lights got a lot of attention too” Scotty Miles stated.

Stereo King was set up along vendor row.

During the event 13 Stereo King staff members were on site. Sales staff Kevin, Bethany, Scotty, Anthony, Randy and Jacob with techs Jon, Matt, Tristan, Corey, Jeff, Alec and Ethan knocked it out at the UTV Takeover 2021.

Stereo King tech worked all day and into the night to complete installs on nearly 100 UTVs at the 5-Day event.

Stereo King crew members spent the nights at local motels in North Bend and wrapped their long days at an in town bowling alley that stayed open late to serve the hungry Stereo King crew.

UTVs were jammed underneath the tents for installs.

Late in July Stereo King will head to the DuneFest for another major UTV related event. Stereo King operates 4 stores in the Portland area and one in Boise ID.

Kevin Cornutt’s daily driver 2015 Jeep, with 220,000 miles, is loaded with audio gear and lights up!

Visit stereoking.com for more.

Control in-vehicle noise & temperature with new DEI Sound Barrier sheets

Avon Lake, Ohio (June 29, 2021) – Control vibrations, noise and heat in one product with new Sound Barrier sheets from Design Engineering, Inc.

An all-in-one interior insulator and sound absorber, DEI Sound Barrier regulates noise and temperatures inside vehicle interiors for a cool, comfortable ride. Lightweight and easy to install, the sheets can be cut and then glued, mechanically fastened or laid under carpet for a custom fit in any space. Or pair with DEI’s 3” wide double-sided transfer tape (# 50205) for easy installation.

“Sound Barrier offers one solution for heat and sound control,” says Mike Buca of DEI. “It fits great under carpets and can be used instead of jute or other insufficient materials to increase driver and passenger comfort.”

Versatile DEI Sound Barrier (# 51135) is constructed from a combination of 0.75 lbs/ft2 mass-loaded barrier with 1/2″ nonwoven sound-absorbing material lamination. Designed to meet FAR 25.853 and Reach standards, it is sold in 55″-wide sheets by the linear yard.

For more information about Sound Barrier kits and DEI’s complete line of performance heat and sound control products, visit http://www.DesignEngineering.com.

Oracle Lighting Foundation Donates Over 500 A.I.R. Masks to the United Way & Medical Workers

METAIRIE, LA, June 30, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce it recently donated 550 A.I.R. Solo™ (Antimicrobial Irradiation Respirator) face masks to the United Way and Port Sulphur, LA-based Plaquemine’s Medical Center in an ongoing effort to help in the fight against COVID-19. The value of the 550 masks donated exceed $55,000.

“On behalf of our Oracle Lighting Foundation Task Force, we are excited and proud to be able to make this donation which allows us to help others during the pandemic,” said Tiffanie Hartenstein, Oracle Lighting CEO. “The masks will be
given to lower income families who are unable to get the vaccine or who have family members with low or compromised immune systems. They will also be used throughout the hospital since the mask gives staff an extra layer of protection against other bacteria or viruses.”

The A.I.R. Solo™ (Antimicrobial Irradiation Respirator), which Oracle Lighting developed and launched last year, is a wearable UVGI face mask that is designed to be worn under common face masks and utilizes Ultraviolet Germicidal technology which has been shown kill live viruses such as COVID-19.

“Early in the pandemic we saw shortages of PPE and wanted to help the medical community by developing a sustainable system which would actively sanitize the user’s mask in real item,” explained Justin Hartenstein, Oracle Lighting director of product development. “So we made a decision to use our experience with UV LEDs and to shift our focus into a new UVGI device which led to the A.I.R. Solo mask.”

A.I.R. Solo is worn under any common face mask and utilizes a patent-pending system to sanitize the air while simultaneously neutralizing contaminants trapped in the cloth face mask by means of short-wave ultraviolet light exposure. The ultraviolet light source is produced via UV LEDs which are integrated into the device. The spectrum of ultraviolet light is separated into various ranges, with shortest-wavelength referred to as UV-C which is considered “germicidal UV”.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be
there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit http://www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Remembering Kevan Morris Executive Vice President Pioneer Electronics USA

TORRENCE CA (June, 29 2021) – Kevan Morris, Executive Vice President, Pioneer Electronics (USA) Inc. and consumer electronics industry veteran passed away on Saturday, June 26, 2021.

A well-respected and cherished member of the Pioneer family, Kevan’s affiliation with Pioneer began in 1984.  While working at Pacific Stereo selling car stereo components directly to consumers, he was recruited into the role of Product Specialist at NLS Marketing, a rep firm in Bellevue, Washington selling Pioneer car electronics to retailers throughout Washington state.  In August 1986, Kevan officially joined Pioneer Electronics (USA) Inc. as a District Sales Manager covering car electronics in the Pacific Northwest territory.  In the thirty-five years since, Kevan quickly ascended the ranks of Pioneer and held numerous sales and management positions related to Pioneer’s car electronics, home electronics, and television businesses, culminating as Executive Vice President, a position in which he served with distinction since May 2011.

Kevan’s expansive sales knowledge, strong leadership and tireless work ethic have been the backbone of Pioneer’s growth and success throughout North America.  Kevan could always be counted on to meet any challenge with a calm demeanor and comforting smile.  Kevan conducted himself with the utmost integrity and he earned the admiration and respect of all with whom he has worked.  Kevan was proud of his life-long career at Pioneer, and he valued every friendship that developed during the past thirty-five years.  Kevan’s legacy continues in the strong bonds he developed with his customers as well as the Pioneer staff that he mentored and guided throughout his Pioneer career.

The entire Pioneer global family mourns the loss of such an outstanding leader, teammate, and friend.  Our deepest sympathy goes out to his wife, Mary, his sons, Devon and Ryan, and the rest of his extended family and friends. 

Alpine Electronics Now Shipping the SPV-65-SXS 6.5” Weather-Resistant Coaxial Speaker Pods

AUBURN HILLS, Mich. (Jun. 29, 2021) – Alpine Electronics of America, Inc. is now shipping the SPV-65-SXS 6.5” Weather-Resistant Coaxial Speaker Pods. Now customers can get Alpine sound on a variety of powersport and all terrain vehicles.

Alpine Sound for Every Adventure

By popular demand, the speaker pods previously included in the PSS-SX01 sound system are now available on their own. Customers who have enjoyed Alpine sound in their vehicles can now get the same premium music experience in a variety of powersport and all-terrain vehicles (ATV/UTV) with the SPV-65-SXS. The SPV-65-SXS includes two premium, weather-resistant enclosures with 6.5” coaxial 2-way speakers and grill-mounted, 1” teteron dome tweeters. The built-in universal folding-style clamps are optimized to fit 1.5”– 2” rails on a variety of ATV/UTV applications.

Premium Sound on the Open Road

Without doors, windows, or a roof, music details are often lost to wind and engine noise that occur while driving. With 90W of power (225W peak power), the SPV-65-SXS is designed to deliver a premium sound experience on the road. The tweeters capture the high frequencies of your music, for crisp, clean sound.

Music that Moves with You

The weather-resistant speakers are built to withstand all the elements. The speaker enclosures are made from rugged, durable fiberglass, finished in a matt black coating. The included clamps are attached to a rotating aluminum base coated for protection against the elements and adjustable up to 90-degrees for an optimal listening position. The speakers come with a weather-resistant plug for wiring. Additional wires may be necessary for installation. 

The SPV-65-SXS is now shipping for $499.95 and will be available at Alpine Authorized retailers or online at www.alpine-usa.com through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Tech specs:

  • Enclosed 6.5” Coaxial 2-Way Speakers 
  • 1” Teteron Dome Tweeter
  • Drivers Rated IP55 Weather-Resistant 
  • Enclosures Rated 1P65 Weather-Resistant
  • Steel Frame
  • ASA 978 B+ Fiberglass
  • Built-In Pro-Style Folding Style Clamp that will fit 1.5-inch – 2-inch Rails
  • Rotating Coated Aluminum Base
  • 90-Degree Plug with 20AWG Pigtail 
  • 90W RMS
  • 225W Peak Power Handling 
  • Nominal Impedance 4Ω
  • 50-22kHz Frequency Response 
  • Santoprene Woofer Material
  • 25mm voice coil

*Additional speaker and power wire may be required for installation.

Alpine Media Contact

Allison Saunders  asaunders@alpsalpine.com (586) 719-8966