Radenso Announces Global Launch of New DS1 Radar Detector

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CINCINNATI, OH (08.20.2021) – Radenso is excited to announce the release of a brand-new radar detector, the DS1, on September 1st, 2021. The Radenso DS1 represents a modernization of the radar detector category, combining industry-first features like the USB C interface with improvements on traditionally premium features like Bluetooth connectivity and an UltraClear OLED display.

As the first product to be released since significant investment in in-house engineering expertise, the DS1 is poised to be the beginning of a new generation of radar detectors and a new era for the Company.

Radenso’s Chief Sales Officer Min Lane said, “The radar category has been stagnant for a very long time. Our mission is to innovate and create a positive user experience all while growing the brand we’re so passionate about. We’re driving enthusiasts and we’ve taken it upon ourselves to build the product we’ve always wanted but didn’t exist.”

The aggressive price point of $399.99 USD, a packed feature set, and world class customer service from Radenso all line up to poise the DS1 for record breaking sales. Radenso’s CEO Jonathan Dandrow stated, “The DS1 is a phenomenal value for the daily commuter or long-distance driver that is looking for premium elements from more expensive detectors, but at a wallet friendly price. Features such as extreme long-range detection, auto lockouts for
stationary false alerts, and an XL high resolution OLED screen promise to make driving fun again.”

The DS1 will be available in select countries globally, on Radenso.com and on BestBuy.com starting September 1st, 2021. Radenso is a manufacturer of premium radar detectors, headquartered in Cincinnati, OH.

Visit Radenso.com for more.

Oracle Lighting Unveils New Jeep Wrangler / Gladiator Demo Vehicles and Announce Shows

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METAIRIE, LA (08.20.2021) – Oracle Lighting has announced its new Jeep Wrangler and Jeep Gladiator demo vehicles.

“We have been busy developing a wide range of high-performance lighting solutions for late model Jeep applications,” explained Justin Hartenstein, Oracle Lighting director of product development. “Now that car shows and outdoor events are starting back up again, we wanted to show customers first-hand what these products look like installed and functioning. The products shown on these vehicles only represent a fraction of Oracle’s massive Jeep parts catalog, but these are our latest products and best sellers.”

The matching “Sting Grey” Jeeps are splashed with custom Oracle Lighting graphics installed by PGNOLA. Both Jeeps are modified and lifted with custom 20-inch Fuel Wheels with 35-inch tires, and feature bumpers from Rugged Ridge.

The Jeep Wrangler JL Unlimited features exterior lighting products including the Oracle Vector Pro-Series Grill, Dynamic LED Wheel Rings, ColorSHIFT Rock Lights, Sidetrack fender lighting system, Oracle LED Fog Lights, LED Sidemirrors, Black Series LED Tail Lights, new LED front Skid Plate, and more. The interior accessories include Oracle’s StarLINER Fiber Optic Headliner and Oracle’s multifunction LED Cargo Lighting.

The Jeep Gladiator Rubicon features popular exterior products including Oracle’s signature Oculus Bi-LED Headlights, LED Fog Lights, White Rock Lights, High-Powered LED Reverse Lights, Flush LED Tail Lights, Smoked LED Sidemarkers, Sidetrack lights, and Pre-Runner LED Grill lights. The Gladiator’s interior accessories include Oracle’s StarLINER Fiber Optic Headliner and Fiber Optic Dash Kit.

These vehicles will make their event debut at “WAM” (We Are Mopar) show in Dallas, September 3-5. The event takes place at the iconic Texas Motor Speedway and is a “three-day Mopar experience like no other”. Oracle Lighting will play host to Mopar enthusiasts as the title sponsor of WAM’s “Friday Night Lights” event on September 3.

Other Jeep events on Oracle’s calendar include Great Smoky Mountain Jeep Invasion in Pigeon Forge, TN, Jeep Beach in Daytona, FL, Jeepin’ the Coast in Long Beach, MS, Jeep Beach Jam in Panama City, FL, and the SEMA Show in Las Vegas, NV.

“We are excited to be attending so many off-road shows this year throughout the country, and we welcome you to stop by and see our products in person,” said Melissa Parker, Oracle Lighting national sales manager. “We would love to meet you and chat about the best lighting for your unique build!”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

End Result Is on the Road with the Memphis Audio Trailer

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COLUMBUS, OH (08.19.2021) – The first stop for this road swing was at Columbus Car Audio in Columbus, OH on Wednesday, August 18th. The next stop will be for a weekend Tent Sale event at Custom Audio Concepts in Lima, OH.

End Result’s Ed Dalesandro offered, “The Memphis Audio trailer has been updated with great vinyl graphics on the outside and product displays on the inside.The Memphis Audio product line is strong in the marketplace with the PowerSports category being especially hot. The recent updates with the Memphis Audio trailer highlight Memphis Xtreme Audio.”

The Wednesday, August 18th, event at Columbus Car Audio was a ‘1 Day Only Memphis Audio Trailer Sale’ at the company’s Morse Road location. There were 20% savings offered plus consumers could experience a live demo inside the trailer.

The display area inside the Memphis Audio Trailer is amazing!
Members of the Columbus Car Audio staff are pictured with the trailer. Left to right Standing: Rob A, Galen K, Todd P, Rob B, Nathan B, Jayson C, Javier F, Victor A, Tyler S, Victor G, Jose F. Front Row: Owner Todd Hays, Ed Dalesandro.

“No doubt the Memphis Trailer grabbed attention in front of the Columbus Car Audio store on busy Morse Road. When consumers experienced the live demo the smiles came to their faces. Sales were made and installations booked. In addition we were able to spend time with sales and installation tech staff members about the Memphis Audio line and answer any questions they had,” Dalesandro stated.

Left to Right: Jose F, Victor G, Jayson C, Galen K, Rob B, Rob A, Ed Dalesandro, Javier F, Tyler S, Ashley S, Victor A, Todd P, Nathan B.

Columbus Car Audio GM Anthony Reibe related, “The Pandemic created the opportunity for a new line because of product shortages. And Memphis Audio and End Result had been in our ear for a long time. We decided to give it a shot and we have expanded our offerings of Memphis over a short period of time. With the support from End Result, Memphis has quickly become a valued vendor.”

During the day sales staff members also made social media posts showcasing Memphis Audio products in the showroom.

During the day Michael made this post to encourage followers to come in and get their MOJO during the Memphis Audio Trailer Sale.
The Memphis Audio Trailer ready to head to the next stop.

Sales Manager Jayson Cook dictates the retail pace of the at the store as CCA has so many moving parts with car dealer, upholstery, classic cars and more.

Shortly after 6PM the Memphis Audio Trailer was hitched to the End Result pickup. After being pulled out of the wet area in front Dalesandro headed out on the 90 mile drive to Lima OH.

Drivers following the Memphis Trailer down the road get the message too!

Nate Gast, Custom Audio Concepts owner, conveyed to the 12volt Central Studios that preparations were under way at their location for the weekend Tent Sale.

“Staff members are putting up 10’x20’ tents outside with tables spotted for product display and sales. The Memphis Trailer will be a highlight. The graphics on the Memphis Trailer will definitely grab eyeballs in front of our store on this very busy street corner in Lima,” Gast stated.

Watch for more to come on Monday, August 23rd.

Visit endresultonline.com and memphiscaraudio.com for more.

KICKER Cancels Exhibiting Live at KnowledgeFest Dallas

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STILLWATER, OK (08.19.2021) – Citing reasons that relate to the current pandemic, KICKER is announcing its cancellation of exhibiting live next week at MERA’s annual KnowledgeFest in Dallas.

KICKER had planned a booth showcasing product and demo vehicles, and daily product trainings for attendees prior to this morning’s decision.

“From the beginning of this pandemic, (KICKER) has made the health and well-being of our employees and customers the top priority,” said Kevin Campbell, Director of Global Marketing. “Recent sharp upticks in COVID-19 cases have forced us to make this very difficult decision.

“This is regrettable and so unfortunate, however we believe this to be the right decision, particularly when considering events of large gatherings indoors.”

No further details are available at present time. If more information should become available, KICKER will provide it as warranted.

Visit kicker.com for more.

Sony Car Audio Announces New Account Manager Jacob Gromovsky

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The Sony Car Audio team has recently filled one of its two Account Manager positions with Jacob Gromovsky. Jacob is based in Atlanta, GA, covering the Eastern region.

Jacob’s experience as a sales representative managing accounts and understanding the distribution model will help him in this new role. In addition, building relationships and collaborating with customers is second nature to him from his twenty years of experience in the industry.

Jacob Gromovsky

“Jacob represents what our accounts need in our Eastern territory,” stated Anthony Tozzi, Distribution Sales Manager. “His knowledge and ability to help our distributor accounts and retailers will give our small team a much-needed resource out in the field. We are looking forward to finding someone on the West Coast with similar traits as we look to fill that position as well.”

“Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work. Those were Vince Lombardi’s words, and I am looking forward to my commitment making a positive impact on this team,” says Jacob.

You can reach Jacob at jacob.gromovsky@actionlink.com.

To read the job description or fill out an application for the remaining Account Manager position, visit this link.

Proof of Vaccination Required to Attend CES 2022

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ARLINGTON, VA (08.18.2021) – The Consumer Technology Association (CTA) has announced that CES 2022 , the world’s most influential technology event, will require in-person attendees to provide proof of COVID-19 vaccination. CES 2022 will take place in Las Vegas on January 5-8, 2022. For those who may be unable to travel to Las Vegas, CTA will again create a digital event that will run in parallel with the in-person program. Digital audiences will have the opportunity to share the spirit of the in-person event.

“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” said Gary Shapiro, president and CEO, CTA. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols. We are taking on our responsibility by requiring proof of vaccination to attend CES 2022 in Las Vegas.”

CES logo

CTA is also assessing the acceptance of proof of a positive antibody test as an alternative requirement and will share more details on this later. Safety, security and health are always a priority at CES, and we will follow state and local guidelines and recommendations by the CDC. CTA will continue to monitor and evaluate the situation and will announce additional protocols closer to the show.

In Las Vegas, attendees will experience a host of new technologies from global companies, hear about the future of technology from thought leaders and collaborate face-to-face with other attendees. Some 2000 companies including major brands and start-ups will be in Las Vegas. CES 2022 will feature new categories showcasing how the industry is evolving, including space tech, food tech and NFTs. The show will highlight advancements in AI, AR/VR, gaming and computing, digital health, automotive and transportation, home entertainment, smart home and more. Audiences will hear from industry leaders during live keynotes, including General Motors Chair and CEO Mary Barra and T-Mobile CEO Mike Sievert. The CES keynote schedule will be updated regularly as speakers are announced.

Click to view the CES keynote schedule

Owned and produced by CTA, CES 2022 will convene the tech industry in-person and digitally, Wednesday, Jan. 5 to Saturday, Jan. 8, with Media Days taking place Monday, Jan. 3 to Tuesday, Jan. 4. Global audiences will have access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. For over 50 years, CES has been the global stage for innovation, and CES 2022 will provide an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships.

Visit CES.tech for all CES 2022 updates including safety and security and registration details.

Madison International Speedway Joins Fight to Save Our RaceCars

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ALISO VIEJO, CA (08.18.2021) – Madison International Speedway in Oregon, Wis., is advocating for racers and fans to join the effort to protect the future of motorsports by hosting SaveOurRaceCars.com Championship Night on Friday, August 20.

As the title sponsor of the event, the Save Our Racecars initiative and efforts to stop government overreach will be promoted directly to race fans and consumers at the Friday night event. All those in attendance will learn about the threats facing the racing industry, including challenges racetracks have had holding in-person events during the pandemic, current legislative issues, and the future evolution of automobiles.

“The racing industry has endured more challenges in the past year than it has in its entire history, and it’s not going away,” said Gregg McKarns, Madison International Speedway Track Owner. “We’re grateful that PRI is fighting for our rights to race.”

Performance Racing Industry and Madison International Speedway will host the SaveOurRaceCars.com Championship Night on August 20 to advocate for the worldwide motorsports industry.

SaveOurRaceCars.com Championship Night represents an established relationship and partnership between Madison International Speedway and Performance Racing Industry (PRI), the organization promoting to Save Our Racecars and advocating for the worldwide motorsports industry. When Dane County prohibited outdoor events from taking place last summer, Madison International Speedway leaned on PRI’s lobbying efforts to secure approval for hosting a limited number of events. SaveOurRaceCars.com Championship Night is the latest initiative between PRI and Madison International Speedway.

The August 20 event features three division races that include vehicles that began as street cars before being converted into dedicated race vehicles. As such, the MISfitz, Bandits, and 6shooters series are at risk from the EPA’s National Compliance Initiative, which specifically targets and enforces against aftermarket companies that produce, market, and install parts for dedicated race cars. To protect the motorsports industry against EPA overreach, the Save Our Racecars campaign is pushing for passage of the Recognizing the Protection of Motorsports (RPM) Act. The bipartisan bill will clarify that it is legal to convert street vehicles into dedicated race cars, and that businesses can legally produce, market, and install racing products.

“Passing the RPM Act into law is the only way to guarantee the future safety of the racing industry,” said Dr. Jamie Meyer, PRI President. “We need everyone at Madison Speedway to join in the effort. It’s critical we unite to protect our racing rights.”

PRI representatives will be onsite at Madison International Speedway on August 20 to help fans in attendance pledge their support of the RPM Act. In addition, race fans will learn how they can join in a new effort to unify the worldwide racing community. Through PRI Membership, race fans are able to join racers and motorsports businesses in demonstrating their passion, commitment, and support for racing. The inaugural program is a groundbreaking movement that will amplify the industry’s ability to advocate and protect motorsports.

“It is by working together that our industry will survive and thrive,” said Meyer. “There is a lot of uncertainty in the world, but the only way to ensure the future of racing is through a unified voice. We must band together and take action.”

To learn more about the Save Our Racecars initiative, visit SaveOurRaceCars.com. To attend the August 20 SaveOurRaceCars.com Championship Night event, visit Madison International Speedway’s website MISRacing.com.

DS18 Intros Two Ultra Compact Class D Amplifiers

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MIAMI GARDENS, FL (08.18.2021) – The new DS18 X1 and X2 ultra compact amplifiers will virtually fit into the palm of a hand.

The DS18 X1 is a Class D mono-block amplifier that is rated at 900 Watts peak and features equalizer controls.

The DS18 X2 is a Class D 2 channel amplifier that is rated at 1140 Watts peak with builtin crossover.

Both of these new DS18 Amplifiers are perfect for vehicles with very little room to mount large amplifiers. Though small in size both put out an amazing amount of power.

The MSRP on both models is $174.99.

For more see DS18.com.

Code Zero Customs Connected at the FFA Custom Car Show in Owasso, OK

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OWASSO, OK (08.17.2021) – Owasso is a rural town just northeast of Tulsa. Residents in the community like their car audio and there was a big turnout for the 10th Annual Owasso FFA Alumni Custom Car Show at the Owasso High School on Saturday, August 15th. Tulsa-based 12volt retailer Code Zero Customs’ owner Cody Landis saw an opportunity to showcase a major SEMA Show build and set up a booth at the event.

The Code Zero Customs booth featured the SEMA Show bound Lexus ES350 on the right.

“We feel it is very important to showcase our work and connect with consumers in the area. We have had a booth at the FFA Custom Car Show the last 5 years and it has produced positive visibility for our store. There were literally hundreds of cars on the grounds at the high school with a ton of people walking around to check out the cool cars and trucks,” Cody Landis related.

When people walked by the Lexus ES350 trunk the installation came to light.

Code Zero Customs recently completed a big project Lexus ES350 build. That vehicle is a SEMA Show project build for Kyle Alcorn that will be in the NIA Booth at SEMA 2021. The build features a NIA Body Kit plus an extensive custom installation featuring AudioFrog and Audio Control products.

Cody Landis, Dustin Tessier, Daniel Dvorak, Sergio Torres and Andrew Blagg (LtoR) talked shop at the event. Tessier in holding a trophy for his Silverado build that also showcased Code Zero Customs work.

“it’s a tight knit community in the Tulsa area. Code Zero Customs has been open for a little over 6 years. Showing our work at area consumer events is a key factory in our company’s growth. The Lexus ES350 build was in our booth at the Starbird Show at the Tulsa Expo Center in May and it created a lot of excitement for that crowd also,” Landis offered.

Code Zero Customs makes frequent posts showcasing vehicle jobs they have completed.

Concluding, Landis commented, “We look forward to seeing Kyle’s Lexus ES350 build in Vegas at the SEMA Show. We know it will draw a lot of attention to the NIA Booth.”

Visit codezerocustoms.com for more.

AudioControl Providing Key 12-Volt Training Sessions in English and Español at the 2021 KnowledgeFest in Dallas

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SEATTLE, WA (08.17.2021) – AudioControl has announced that they will be hosting training seminars in both English and Spanish for attendees at Knowledgefest Dallas, being held at the Dallas Market Center, August 27-29, 2021.

The AudioControl team will be hosting one training seminar per day for English-speaking attendees, covering how to maximize system performance with AudioControl’s all-in-one amplifier solutions (Friday), how to make each system shine using DSP (Saturday), and the many benefits of utilizing the AudioControl DM-RTA—the ultimate test tool (Sunday).

On Saturday evening, AudioControl has assembled stars of the Spanish-speaking car audio community to offer “After Hours with AudioControl en Español,” a hands-on training event done exclusively in Spanish. Numerous subjects will be covered, however the primary focus will be on DSP training, demystifying this powerful technology in order to bring best performance to each system.

“These educational tracks are valuable for our dealer partners and enable both sales and installation teams to design and deliver best-performing systems to their customers,” stated Chris Bennett, National Sales Director – Mobile at AudioControl. “We are very grateful to draw from our talented and diverse community to offer critical programs in both English and Spanish.”

Additional Spanish-speaking presenters will be offering training seminars on a broad range of subjects at Knowledgefest Dallas.

KNOWLEDGEFEST DALLAS TRAINING SCHEDULE (see full event schedule HERE)

Friday, August 27th – 3:00-4:00pm Room C146
AudioControl Amplifiers: The all-in-one solution

Saturday, August 28th – 6:00-7:00pm Room C146
Demystifying the Black Box (DSP) with special guest trainer Dean Beyett of 5 Star Car Stereo

Sunday, August 29th – 10:30-11:30am Room C146
DM-RTA: The Ultimate Audio Test Tool

Saturday, August 28th @ 7:30-9:30pm
After Hours with AudioControl en Español

Presented by:
Ricardo Rangel – Monster by Rangel, Mexico City, Mexico
Fernando Lopez – 5 Star Car Stereo, Clearwater, Florida
Roberto Estrada – AudioControl rep for Mexico

VISIT AUDIOCONTROL AT THE 2021 KNOWLEDGEFEST DALLAS, AUGUST 27-29 BOOTH 827

Click here to Reserve Your Seat

Visit audiocontrol.com for more.