P&E Distributors Appoints Don Dolan as V.P. of Sales

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NASHVILLE, TN (09.22.2021) – P&E Distributors Inc. has announced Don Dolan as their new V.P. of Sales.

As V.P. of Sales, Dolan will be responsible for managing overall sales functions in all areas of sales including wholesale B2B, retail B2C marketplace platforms as well as their Tennessee Speed Sport retail store.

Josh Eatherly Executive Vice President Said, “We are excited that Don has joined our team to help lead us in achieving our company’s strategic growth and marketing plans. He brings a wealth of sales knowledge and professionalism to our team.”

Before joining P&E, Don has spent his career in Sales and marketing, most recently with Driver Industrial and The Covert Track Group where he was responsible for developing and implementing all sales and marketing in domestic and international channels. 

Don holds a BS in Business Administration from The Citadel, The Military College of South Carolina and was a former United States Army Field Artillery Officer.

P&E Distributors Inc./Tennessee Speed Sport has been a family-owned distributor and retailer of aftermarket performance, Truck, Jeep, 4WD, and Mobile Electronics since the early 1960s.  

Today P&E continues to serve its customers and vendors with the same values of its founder JD Eatherly using the methods and technologies of today.

With over 140,000 sq. ft of stocking merchandise and a sales team with over 250 years of combined experience, P&E is continuing a long tradition of leading customer service and logistics.

Visit www.pedistributors.com for more.

Broadway Distributor to Handle Silencer Remote Start and Security Products

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HOUSTON, TX (09.22.2021) – Broadway has been appointed to distribute Silencer Remote Start and Security products in the Texas, Oklahoma, Louisiana and Arkansas territory. Armando Parra, Magnadyne National Sales Manager, traveled from the company’s West Coast HQ to finalize the Broadway partnership. David Toliver, Synergy Marketing the territory representative, was on hand and will work with Parra in the Houston marketplace with dealer sales calls for 2 days.

Broadway Distributor’s Andy Pariona is flanked by Silencer’s Armando Parra (L) and David Toliver with Synergy Marketing in the company’s Houston Showroom.

Parra stated, “Broadway has an excellent reputation for serving dealers in the territory. The remote start season is right around the corner so the timing is definitely right. The Silencer Remote Start and Security categories cover all the bases and we have a deep supply of inventory to support Broadway’s sales efforts.”

“We have been representing Magnadyne, Carbine and Silencer in the territory since June of this year. We have grown the dealer base in that time and see the partnership with Broadway as a vehicle to accelerate the awareness of the Silencer brand across the territory. I am on the road in the in the territory and think dealers will definitely see the strong benefit of having Silencer inventory in Broadway’s Houston warehouse for pretty much next day UPS across the 4 states,” Toliver stated.

Oracle Lighting Continues Youth Engagement Outreach Despite Hurricane Ida Evacuations

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METAIRIE, LA (09.21.2021) – Oracle Lighting continues its youth engagement outreach despite Hurricane Ida evacuations.

Anthony Hostetler, an Oracle Lighting industrial designer, was one of many who were evacuated from Louisiana during the recent hurricane. Hostetler took the opportunity to visit his hometown high school of Westview Jr-Sr High School in Topeka, Ind. to speak with an Advanced Drawing class about the automotive design industry.

“Many students have a limited idea of the options they have when entering a creative field, and I welcomed the chance to show them a different avenue of thinking and a unique way to use their artistic talents,” explained Hostetler. “These students were receptive to learning more about how automotive design blends creativity and technical skill.”

Hostetler’s presentation included a day-to-day look at his position with Oracle Lighting and his journey to finding the industry. He also demonstrated standard design processes and technology, including the company’s new 3D scanning system. Before concluding with a question-and-answer session, Hostetler showed students some of the latest projects from Oracle Lighting including custom Deluge D12 hypercar exterior lighting and flush-mount tail lights for the Jeep Gladiator.

“Early exposure to this field is important for those considering a future career in our quickly adapting industry, and these opportunities for youth outreach allow us to foster curiosity in new generations,” continued Hostetler. “Investing time into these students is the first step to helping them to cultivate a mindset of ingenuity and develop their skill set that could later benefit the automotive design industry.”

In August 2021, Hostetler also hosted two local high school students at Oracle Lighting’s Louisiana headquarters for a similar exploratory workshop. These students also had the chance to job-shadow the industrial designer at work.

“We welcome the opportunity to expand our youth engagement programs, and this chance during hurricane evacuations was an unexpected benefit,” noted Justin Hartenstein, Oracle Lighting founder and director of product development. “At Oracle Lighting, we recognize the importance of supporting future innovators and sparking their interest in the automotive market. Planting that seed in young minds is the key to continuing to push our industry forward into the future.”

Oracle Lighting was recently ranked as the third fastest growing company in the entire metro New Orleans area according to New Orleans CityBusiness magazine.

Oracle Lighting has safely re-opened post-hurricane and has resumed normal operations.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Rockford Fosgate Introduces All-In-One Audio Solution for Select Polaris Ranger 2018 – 2022 Vehicles

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TEMPE, AZ (09.21.2021) – Rockford Fosgate has announced the RNGR18-STG1 audio system, their latest audio innovation for Polaris Ranger vehicles is available soon at a MSRP of $619.99.

This new all-in-one audio solution is purpose built for the off-road environment featuring a single enclosure that houses a pair of 5.25-inch speakers and a Bluetooth ready source unit. The audio components are pre-installed so that this kit can be quickly installed in place of the factory center cup holder and connected using the included plug-and-play harness.

Jake Braaten, VP of Business and Product Development at Rockford stated, “Ranger owners will love that this kit delivers the Rockford Fosgate sound they expect, with easy installation, quick Bluetooth pairing, and right out of the box performance, so everything just works.”

The 5.25-inch speakers are rated to handle 50 watts of power and feature a full-range coaxial design, for solid mid bass response and crisp high-end output. The PMX-1 source unit includes a 2.3-inch wet bonded dot matrix display, so it’s built rugged and it’s also easy to read in any light, day, or night. With Bluetooth connectivity, to quickly get your playlist loaded as well as an AM/FM/WB tuner you have all the music and information at your fingertips. Plus, all components of the system are Element Ready so that they perform regardless of water, dirt, mud, or UV rays.

Those who want to experience the new Stage 1 system should visit the Sand Sport Super Show being held this weekend in Costa Mesa, California where Rockford will debut this new all-in-one audio solution.

For more information on Sand Sport Super Show visit their event site.
Visit rockfordfosgate.com for more.

SPL Car Audio Championship Set for Oct 8 & 9 in Muscle Shoals, AL

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AUSTIN, TX (09.21.2021) – Attention audio fanatics – mark your calendars for the 2021 Car Audio Championship – Oct 8-9 at the North Alabama State Fairgrounds!  Come on out and experience the loudest CAR & BIKE SYSTEMS in ALABAMA.

Competition Formats: SPL (Sound Pressure Level), Motorcycle Audio, Kids Power Wheels, Show N Shine and Ride the Lite at Night! Hundreds of vehicles will be on display and competing with their systems in over 50 formats of competition. Vendors will have products on display and showcasing new technology for consumers interested in after-market audio and accessories. Tickets available at gate.  

Event Location: 
North Alabama State Fairgrounds
65 Sportsplex Drive
Muscle Shoals, AL 35661

Tickets – $10 per day
DEMO PASS – $50 per day
Parking – FREE

Show Hours: 
Friday, October 8, 2021 – 10am – 6pm
Saturday, October 9, 2021 – 10am – 6pm

The Sand Sports Super Show Was a Mecca for Motorsports Enthusiasts

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COSTA MESA, CA (09.20.2021) – The Sand Sport Super Show, Friday-Sunday September 17-19, was the Mecca for motorsports enthusiasts who like to play and race in the sand. Since 1999 the Sand Sport Super Show has been the biggest and most exciting dune and dirt sports expo in the world. 2021 was reported be be the largest to date as hundreds of exhibitors and 20,000 plus attendees came together at the 130 acre OC Fair and Event Center in Costa Mesa to see the latest vehicles, demos, gear and accessories for motorsports.

Key 12volt vendors with a strong presence in the motorsports category were on site including KICKER, PowerBass, SSV Works, MB Quart, MTX Audio and Rockford Fosgate.

The KICKER booth included a partnership with area retailer Uncensored Motorsports from Temecula CA. Riley Murphy, with area rep firm Murphco was on site and stated, the show was great. We were really slammed on Saturday. Seeing so many enthusiastic attendees was terrific. Lorin Morrell, Maddog Media, coordinated the event for KICKER as corporate travels have been curtailed with the resurgence of the pandemic. Initially the KICKER XRV, the rolling 82’ showroom and Boom Room, was set to be Livin’Loud, at the event.

PowerBass was set with a CES type booth that showcased the company’s broad offering of motorsports related products. In the booth a decked Yamaha side-by-side and Harley-Davidson bike grabbed attention along with product displays. Erik Harbour, Dave Myers and Enrique Avalos led the team along with Meny. The Sarah’s model team was in the booth over the weekend.

The KICKER booth featured displays plus a side-by-side from area retail partner Uncensored Motorsports from Temecula.
The PowerBass booth was very active throughout the event.

Harbour stated “The show had a ton traffic especially all day Saturday. In our booth the new XL-50 V2 Series Soundbars really grabbed attention. The show people said they had more registrations than ever for tickets sold which made for a massive turnout. It was so good for us at PowerBass as a team to be in a crowd of excited people. It had been nearly 2 years since that had happened.”

SSV Works had a major presence at the event with several loaded side-by-sides in the company’s large corner booth. Trevor Kaplan, SSV Works CEO related “As the industry and the world work to get back to business, we could not be more excited to exhibit at the 2021 Sand Sports Super Show. In our booth we featured our top rides with our latest products in front of a huge crowd of off-road enthusiasts. Once again they were blown away as they experienced our market leading audio kits and products.”

The SSV Works booth featured several side-by-sides loaded with the company’s latest audio kits plus product displays.
The MB Quart booth grabbed eyeballs at night from a football field away.

MQ Quart had a wide selection of side-by-sides and by their big rig. At night the LED whips drew eyeballs from a football field away. Eddie Ramirez was on site with RPM Sales and passed along there was a very steady flow of traffic in the booth and people were lined up to get into the event.

Rockford Fosgate’s booth covered a large space and the company showed two new products that are set to ship in October. The All-in-One Audio Solution for select Polaris Ranger 2018-2022 Models along with a new 1000-Watt rear subwoofer solution for select Maverick X3 MAX debuted at the 2021 Sand Sports Super Show.

The new Rockford Fosgate 1,000-Watt Rear Subwoofer Solution for select Can-Am Maverick X3 MAX vehicles debuted at the Sand Sports Super Show.

The MTX Audio booth was anchored by a semi surrounded by a number of demo vehicles and displays. Rico Felice led the MTX Audio team in Costa Mesa.

The motorsports and powersports categories had been growing very rapidly and the 2012 Sand Sports Super Show will definitely add high octane fuel to the categories.

To see much more action from the Sand Sport Super Show over this past weekend see @12voltnews on Instagram and Facebook.

Rockford Fosgate Introduces New 1,000-Watt Rear Subwoofer Solution for Select Can-Am Maverick X3 MAX Vehicles

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TEMPE, AZ (09.20.2021) – Rockford Fosgate delivers maximum bass performance with its all-new 1,000-Watt dual 10-inch rear subwoofer solution for select Can-Am Maverick X3 MAX 2017 and newer vehicles. Authorized Rockford Fosgate dealers will offer the X317MAX-RSS kit in October with a MSRP of $1869.99.

Designed as an upgrade for aftermarket Rockford Fosgate Can-Am Stage-3/4/5/6 systems, the rear subwoofer solution adds two additional 10-inch subwoofers to existing Stage 3 through Stage 6 aftermarket kits. The two 10″ subwoofers are loaded in enclosures that mount underneath the rear driver and passenger seats. They are powered by a 1,000 watt, next-generation IPX6 rated M5-1000X1 amplifier that securely mounts inside the rear center tunnel. The amplifier features the Rockford Fosgate PRESET switch for easy set-up, allowing maximum performance without any tuning and connects seamlessly using the included wiring harnesses and hardware.

By using factory mounting locations, the plug-n-play system easily integrates into the vehicle, compliments the factory fit and finish with its texture matched exterior, and is built 100% Element Ready to withstand water, dirt mud, and UV rays of the off-road environment.

X3 owners who want to get a first look at the new X317MAX-RSS should visit the Sand Sport Super Show being held this weekend in Costa Mesa, California where Rockford will debut this new dual subwoofer solution.

For more information on Sand Sport Super Show visit their event site.

For more about Rockford Fosgate rockfordfosgate.com.

The 12Volt News… Delivering Positive Fresh Industry News for Over 27 Years

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SHREVEPORT, LA (09.20.2021) – In today’s world it’s hard to find positive news anywhere in the world. The 12volt News, and the 12volt Central Studios, work to deliver positive industry news each business day.

The 12volt STP Tool makes that easier than ever to showcase your company’s positive activities and products. With the advent of social media Facebook and Instagram platforms became key vehicles for information and news delivery. The fact remains people need still, and look forward to, receiving news. That is also true for the business realm that includes the 12volt Industry.

Today a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone. To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. It’s the 12volt Central Studios 6 Pack. The 12volt STP Tool was created in 2020 for members of the 12volt industry so send their news to the 12volt Central Studios. Snap and Txt an image to 318 465 0844. Presto, your positive news could be delivered to members of the 12volt industry. On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry.

The 12volt News Show has been created very recently for companies across the 12volt industry to showcase their new products to the industry… #the12voltnewsshow to see recent posts. With travel restrictions, and traditional industry shows subject to several factors, The 12volt News Show is a vehicle that is available to companies across the 12volt Industry to utilize to let the 12volt world know about their new products.

The 12voltSTP Tool and The 12volt News Show work hand-in-hand. Snap and Txt an image of that new product to 318-465-0844. Presto, that new product could in The 12volt News Show.

Check out the 12Volt Central Studios 6-Pack as The 12volt Central Studios will work to make 6 social media posts each business day delivering fresh positive news the 12volt industry.

Flynn Audio Wins Power Acoustik Prize on the 12volt Spin-To-Win Wheel Spin 145

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SHREVEPORT LA (09.018.21)  WTF…Win This Friday. Flynn Audio won the Power Acoustik Prize on the 12volt Spin-To-Win Wheel on Friday morning, September 17th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Nine months ago we celebrated the 2nd Anniversary of the weekly 12volt Spin-To-Win Wheel.

Click to view.

The 12volt Spin-To-Win Wheel rolled for the 145th time on Friday morning September 17th. The Wheel landed on the Power Acoustik  space. The Flynn Audio slip was drawn from the jar and an Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.

We reached out by phone and talked with Sam Flynn at the store in Middleton WI. He was very happy to hear a Power Acoustik prize would be heading his way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Silencer, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and Magnadyne. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA and Audio Innovations in Conway AR.. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, September 24th.

Car Toys Tulsa Riding High on Motorcycle Business

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TULSA, OK (09.17.2021) – The motorcycle category continues to grow across the 12volt industry. Car Toys Tulsa grabbed a seat and is riding high in the 2-wheel market. Over the last few months Car Toys Tulsa added fuel to their motorcycle business with a series of monthly evening events that culminated at the Crude RoundUp 2021 event that was held Saturday, September 11th at the Exchange Center at Expo Square in Tulsa.

Action in the Car Toys Tulsa booth at the Crude Roundup.

Charles Stewart, Car Toys Tulsa owner, related, “Our bike business are really been strong this year. The monthly events at Uncle Bentley’s Pub and Grill put our brand in front of dozens and dozens of bikers at each event. At each event we were set up under a Rockford tent with a demo bike which provided a great setting to talk with bikers. All of that led up to the Crude Roundup last Saturday. Another event that put the Car Toys Tulsa brand in front of a big biker crowd that led to sales.”

Bret Bisel sets set to install on of the new Rockford Fosgate subwoofer kits.

To handle the increase in bike sales Car Toys Tulsa added a bike lift in the installation bay to make a more efficient work setting for bike motorcycle tech Bret Bisel.

At the Crude Roundup Car Toys was a sponsor and had a busy booth on the show floor with additional branding around the Exchange Center with banners. At the event the Car Toys Tulsa team of 3 made sales and did onsite installations.

Charles Stewart in the Car Toys Tulsa install bay with the bike lift kit.

“At the Crude Roundup there were hundreds of bikes on the floor. Rockford Fosgate is a major brand for us and we were able to show, and demo, their new motorcycle subwoofer kit that we just received at the store. In fact we sold and installed one in our booth at the show. We actually made 3 or 4 bike system sales at the event and snagged some strong leads that will certainly lead to more sales,” Steward added.

Bikes positioned on the show floor before the event opened.
This scene was repeated at each of the monthly Car Toys Tulsa evening events at Uncle Bentley’s Pub and Grill.

The monthly evening events at Uncle Bentleys began in March and will wrap next month for 2021. KMOD Radio was onsite at the Uncle Bentleys Pub and Grill with a vehicle that carried a large Car Toys Tulsa logo on the rear window.

Concluding, Stewart stated, “Oklahoma is on college football. We continue to put our brand in front of the audience in Tulsa and the area with a TV schedule on the local FOX station. All of this will keep our sales rev’ed going forward.”

Visit cartoystulsa.com for more.