SHREVEPORT, LA (10.15.2021) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios, work to deliver positive industry news each business day. Creating the 12voltSTP is another example of making it easy for industry members to put their company’s brand and activities in front of members of the 12volt industry.

The 12volt STP Tool makes it easier than ever to showcase your company’s positive activities and products. Snap..Txt..Presto.. your company’s positive news could be in the news. 318 465 0844 is the number. With the advent of social media Facebook and Instagram platforms became key vehicles for information and news delivery. The fact remains people need still, and look forward to, receiving news. That is also true for the business realm that includes the 12volt Industry.

Today a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone.

To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. It’s the 12volt Central Studios 6 Pack. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318 465 0844. Presto, your positive news could be delivered to members of the 12volt industry. On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry.

Check out the 12Volt 6-Pack as The 12volt Central Studios will work to make 6 social media posts each business day delivering fresh positive news the 12volt industry.

Visit instagram.com/12voltnews for more.

PALM BEACH, FL (10.15.2021) – ZZ2 has released the IT-LR line of interfaces for select LAND ROVER/RANGE ROVER/JAGUAR vehicles. Rich DeSclafani stated “We are extremely excited to launch our Wireless CarPlay interfaces for Land Rover/Range Rover/Jaguar. These interfaces provide a complete all in one solution for supported vehicles. They offer wireless connectivity, safety, and convenience. They are exactly what is needed to add the latest technology to these vehicles. The interfaces exclusively use the factory touchscreen to control the interface and come with a 3 year warranty. These products are in stock and available to ship.”

FEATURES:
· Wireless CarPlay
· Wireless Android Auto
· Backup Camera Input (w/Dynamic Moving Lines)
· Front Camera Input (w/Parking Mode and Forced Front Camera)
· Smartphone Mirroring/Mirror Link
· Touchscreen Control

Click here for more information about these products

COMPATIBILITY:
IT2-LR12:

JAGUAR:
2012-2016 XF
2012-2016 XJ / XJL

LAND ROVER:
2012-2016 Discovery 4
2012-2016 Freelander 2
2012-2016 LR2
2012-2016 LR4
2012-2016 Range Rover Sport
2012-2016 Range Rover Evoque
2012-2016 Range Rover Vogue
2015-2016 New Discovery Sport

IT2-LR15:

Jaguar:
2017 and Up E-Pace
2017 and Up F-Pace
2017 and Up XJ / XJL
2017 and Up XF
2017 and Up XE

Land Rover/Range Rover:
2017-2019 Land Rover Discovery Sport
2017-2018 Range Rover Evoque
2017-2018 Range Rover Sport
2017-2018 Range Rover Velar
2017-2018 Range Rover Vogue

IT4-LR-DUO:

Land Rover/Range Rover:
2019-2021 Range Rover Velar
2019-2021 Range Rover Sport
2019-2021 Range Rover Vogue
2019-2021 Range Rover Evoque
2020-2021 Land Rover Discovery Sport

WEBSITE: www.zz-2.com
EMAIL: sales@zz-2.com
Phone: 929-220-1212
Toll Free: 877-241-2526

SHREVEPORT, LA (10.15.2021) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios, work to deliver positive industry news each business day. Creating the 12voltSTP is another example of making it easy for industry members to put their company’s brand and activities in front of members of the 12volt industry.

The 12volt STP Tool makes it easier than ever to showcase your company’s positive activities and products. Snap..Txt..Presto.. your company’s positive news could be in the news. 318 465 0844 is the number. With the advent of social media Facebook and Instagram platforms became key vehicles for information and news delivery. The fact remains people need still, and look forward to, receiving news. That is also true for the business realm that includes the 12volt Industry.

Today a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone.

To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. It’s the 12volt Central Studios 6 Pack. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318 465 0844. Presto, your positive news could be delivered to members of the 12volt industry. On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry.

Check out the 12Volt 6-Pack as The 12volt Central Studios will work to make 6 social media posts each business day delivering fresh positive news the 12volt industry.

Visit instagram.com/12voltnews for more.

HOLLY HILL, FL (10.14.2021) – Metra Electronics will have two booths at the 2021 SEMA Show in Las Vegas, with booth 12141 in the North Hall and its off-roading and powersports products on display at booth 61041 in the West Hall. This year marks Metra’s 75th anniversary in manufacturing and will be celebrated with a look back at Metra’s car audio history on social media. As Metra Electronics releases new product announcements for the SEMA Show, it will also showcase a look at products from the past, celebrating both old and new innovations in the aftermarket automotive industry.

How Metra Electronics Started
It all began in 1946 at a little shop in Brooklyn, New York, with founder Michael M. Somma fixing and selling TVs and FM radios. Soon, they began creating FM radios specifically for cars under the name MetraVox and found a big demand for installations in taxi cabs. Taxi drivers spent their entire workday in their vehicle and now they could enjoy listening to the radio. Naturally, Metra’s radio kits took off. This is where the business split into a new entity focusing entirely on car audio, called Metra Electronics. Metra manufactured complete radio installation kits that included wiring and harnesses, becoming a pioneer in the car audio industry.

A Change in the Industry
Up to this point, dealerships were a major customer, purchasing radio kits from Metra to install into vehicles before they left the lot. It was in the 1980s that things began to change and transition from OE radio installations to aftermarket. The Custom Aftermarket Sound Association (CASA) was formed and lobbied to make radios optional for car manufacturers. At this point, Single-DIN radios were in use and European models were becoming more prevalent. These models required a different dashboard to fit the standard Single-DIN radio, making installation challenging for all of the various makes and models on the road. Metra Electronics became one of the first to offer a solution, focusing on its support for the radio business by providing dash kits with the installation hardware and essentials required for aftermarket radio replacement.

Metra Grows Through the Years
In the 1980s, it became clear that Metra was outgrowing its operations, which now took up an entire city block with 100,000 square feet of space in Brooklyn, New York. The company needed to find a new home. In 1986, Metra’s corporate headquarters packed up and moved south, settling in Holly Hill, Florida, where the company remains today. Several events helped contribute to the growth of the company, with Metra first attending the SEMA Show in 1980, becoming a fixture at the annual event. Recognizing the importance of developing relationships with face-to-face time, Metra’s President, Bill Jones, took a motorcycle road trip through the United States in 1991, visiting its distributors and customers throughout the region.

In 1992, Mr. Jones realized that an organized training program was needed for an industry that was growing too fast. With no standardized methods for training or schools specifically for 12volt installers, he created Installer Institute in Holly Hill, FL. Since 1992, Installer Institute has graduated thousands of students and helped push MECP and MESA certifications. In 2016, the school became accredited by the Accrediting Council for Continuing Education & Training, and most recently had its 26-week program eligible for Title IV funding so that students could apply for federal financial aid to cover their tuition.

Metra Introduces New Brands
In the early 2000s, Metra grew beyond dash kits, creating Axxess for vehicle integration and Tsunami for car audio wiring and audio installation accessories. While Tsunami’s brand name evolved into the T-Spec and Raptor product lines, Axxess remains a top name among professional 12volt installers. In 2003, Axxess introduced interfaces to retain the door chimes in Chevrolet, which became the start of a long line of products developed to accommodate the ever-changing vehicle technology seen in different makes and models. The Install Bay brand was also created to offer all of a shop’s hardware essentials in one place, becoming the largest product line in the Metra portfolio. To complete an aftermarket audio installation, Metra created Shuriken High Performance Batteries along with Ballistic sound damping. In 2014, Heise LED Lighting became its premiere LED lighting brand, soon followed by iBEAM Vehicle Safety Systems, AmmoTenna, Metra PowerSports, Saddle Tramp, Metra Marine, Daytona Lights, and a product line of accessories dedicated entirely to Jeeps.

In 2001, Metra applied its expertise in car audio connectivity to create Ethereal Home Theater, a division specifically for HDMI products and home theater systems. Today, this division has been rebranded as MetraAV and has grown to include Ethereal, Velox, Spyclops, and Helios product lines. MetraAV is now known as one of the most reliable manufacturers for premium residential and commercial integration products.

75 years after introducing its first automotive radio kit, Metra Electronics will attend the 2021 SEMA Show to celebrate its innovations over the decades. New product highlights include a growing lineup of dash kits and integration products designed to bring upgraded sound systems into older and newer vehicles. Metra will also showcase accessories and lighting packages designed for Jeep Wrangler and Gladiator, new RGB and RGBW lighting kits, redesigned LED lightbars from Heise, and new monitors and cameras from iBEAM. In the off-road/powersports booth, attendees will see universal audio products plus audio accessories designed specifically for Polaris and Can-Am UTVs. Daytona Lights will also expand its value series of LED lights, doubling its product offerings. For motorcycles, Metra’s Saddle Tramp brand will introduce new audio installation products and lighting accessories designed to fit Harley-Davidson. Product announcements will be released with more details closer to the show.

Visit metraonline.com for more.

STILLWATER, OK (10.14.2021) – KICKER Marine Audio is again joining its local dealers and fans in Lake Havasu City, AZ, for the NGK Spark Plugs Formula 1 Powerboat Series, October 15-17, which features high-horsepower racing excitement in 3 classes over 2 days, featuring international powerboat racing stars.

On Oct. 15, the Friday Night Beach Party from 4-8 pm at the London Bridge Beach is sponsored by KICKER Marine Audio. Fans get to mingle with the drivers and crews to learn more about them and their racing equipment. Amid great music–broadcast through the KICKER Marine Audio system–a vintage boat display, kids’ activity zone, museum exhibits, food, Beer Garden, vendors, and a Reunion Social for past racers, families and racers crew members will enjoy the festivities. This special event will be free and open to the public.

The race is part of the 50th anniversary celebration of the city’s founder, Robert P. McCulloch, Jr. who was the first to initiate the outboard championships at Lake Havasu in 1964. The race became a Lake Havasu tradition, drawing competitors from every corner of the globe for high stakes cash and prizes.

As the owner of McCulloch Motors, McCulloch later purchased the then-sinking London Bridge in 1968 and shipped the pieces to the USA where he resurrected the granite blocks in the exact same order over the man-made Bridgewater Channel, a feat that was completed 50 years ago. The London Bridge has since been a tourist attraction in the heart of the Arizona desert.

KICKER Marine Audio, and its local dealers (Wired 4 Sound and Ron’s In Your Ear Audio), and vendors have long been active in Lake Havasu through the performance boating Annual Desert Storm Poker Run and rally. This NGK Spark Plugs Formula 1 Powerboat event gives KICKER Marine Audio and music fans the opportunity to mix high-speed racing with high-octane sound.

Dan Murphy of MurfCo. Inc. KICKER Marine Audio’s long-time Manufacturers Rep Group, that sets up distributors and dealers in the Southwest Region, is teaming up with Lake Havasu’s custom installer Wired 4 Sound’s Jeff Cuvelier at the event. Murphy and partner Frank Zepeda’s “Boom Toon,” a “vintage” 30-foot Starlight 1986 riverboat that was transformed into a runabout double decker party barge, complete with a slide and party poles, will be at the docks. The Boom Toon will join Jeff’s Rinker Flotilla Deck boat. Both are decked with top-of-the-line KICKER Marine Audio speakers, subwoofers, amps and more, and both boats emphasize the company’s tag line of “Livin’ Loud!”

Ron Voegele, of Gatorwraps, installer of large-scale vessel and vehicle wraps said of Cuvelier’s boat, “When he pulls into a cove, everyone else shuts off their stereos because his sounds like a live concert! We get those comments all the time when we play our KICKER sound systems—the sound is that clear!”

MurfCo and local dealers have had long-time KICKER audio affiliations including friendships with KICKER founder Steve Irby, who was a pioneer in the 12-Volt, mobile audio world.

“KICKER Marine Audio finds kindred spirits in the performance boating community,” says Jeremy Bale, brand manager, “This group of racers and fans may be introduced to KICKER through this event and some may certainly know the company from its decades as a mobile audio leader, no doubt used in their tow vehicles. Lake Havasu has been a good location for us with long-time dealers, distributors and installers and we enjoy getting together and engaging with our customers and friends at these events–and to make new friends. We’re happy to support the Seebold family in this race!”

All KICKER Marine Audio’s can enclosures are tough, UV-treated and come in black and white to complement a boat’s color scheme, complete with LED light complements. Horn-Loaded Tower Systems, speakers, subwoofers, amps and media centers are only part of the line, so when you want to “Kick” up your sound system, rely on the brand that delivers the finest quality acoustics and marine-grade components—KICKER Marine Audio.

Visit www.kicker.com/marine-audio for more.