NEW YORK, NY (02.04.22) – 12volt retailers now have the most up to date training information at their fingertips.
This one-page announcement has all the details. 12volt retailer staff members simply scan the QR code and sign up for the training. Once the training has been completed the user will be sent a 90 day free streaming code and also be entered in for a chance to win a $50 Amazon Gift Card.
Click above to view full PDF
There will be 10 monthly $50 Amazon gift card winners and 1 quarterly $250 Amazon gift card winner.
STILLWATER, OK (02.03.22) – KICKER Performance Audio is back for its third season as a sponsor of THE SONG – Recorded Live @ TGL Farms, joining other prestigious companies like Ally, Harley-Davidson Motorcycles and the Hard Rock Hotel and Casinos.
This nationally syndicated television show was launched in January 2020 and harnessed its star power, production expertise and unique programming to build a strong following with an audience reach of 80 million households via 150 stations. The third season launched January 8 and is expected to set new marks in listener and viewership, featuring intimate performances from some of music’s greatest stars and the iconic songs that launched and propelled their careers. Hosted by Krista Marie, featured performances were shot on locations throughout the country and are slated to include Melissa Etheridge, Styx, Matchbox 20 leader Rob Thomas, Amy Grant, Brian McKnight, Sarah McLachlan, Kenny Loggins, Rockers Collective Soul and Gary Allan.
“THE SONG has given KICKER Performance Audio a powerful ‘voice’ in the music world,” says Jeremy Bale, Brand Manager for KICKER Marine Audio. “THE SONG offered the ideal opportunity to partner with the show’s producers to help further position and cement the KICKER brand in the hearts–and ears – of THE SONG’S ardent fans and followers. We are very pleased to be actively engaged in this high-profile production that resonates with our audience.”
“We’ve been amazed week after week how viewers are connecting with these artists and their songs in this unique presentation,” said the show’s creator and Executive Producer Marc Oswald. “This new season is incredibly diverse and we are thrilled by Season 3 featuring amazing artists performing truly remarkable songs. We are also very pleased to partner with select top brands in the nation including our power partner, KICKER Performance Audio.”
THE SONG is produced by Tupelo Honey and Oswald Entertainment Group; directed by renowned film and still photographer David “Doc” Abbott; written, edited and produced by Stephen Wallen and Scott Kono; and booked by legendary talent producer Tisha Fein and talent coordinator Clay Myers. Gray Television is managing the syndication, led by Greg Conklin and George Johnson, predominantly on CBS, ABC, FOX and NBC affiliates including New York, Los Angeles, Boston, Chicago, Philadelphia, Atlanta, Detroit, Minneapolis, Dallas, San Francisco, Washington DC, and Seattle.Image
Earlier this year, THE SONG announced an exclusive partnership with Time Life to release live performances recorded exclusively for the show. Many of the songs recorded for Season I of the show are currently available via Time Life on all major streaming platforms. The two companies are also working closely to develop enhanced content for THE SONG’s YouTube channel, including previously unreleased footage.
For great moments from the first two seasons of THE SONG, fans can log on to THESONG.TV to check out full performances and exclusive behind-the-scenes content. The site includes details for tuning into the show in specific markets.
AUBURN HILLS, MI (02.03.22) – Alpine Electronics of America, Inc. will attend the upcoming Mobile Electronics Association (MEA) KnowledgeFest hosted in the South Point Hotel & Casino in Las Vegas, Nevada from Friday, February 18 to Sunday, February 20.
Alpine will be in exhibit #806 where staff will demo the new 2022 Alpine Product Line, featuring the new Alpine Halo Dash Solutions and Accessories, Vehicle-Specific Dash Solutions for Jeep®, Next-Generation R-Series Sound System line, Preloaded Alpine Halo R-Series and Truck Subwoofer Enclosures, and Preloaded S-Series and R-Series Shallow Subwoofer Enclosures.
Featuring the highly anticipated AlpineF#1Status system, a Tesla Model S demo vehicle will be in Exhibit Hall A for a first-ever listening experience. Booth visitors can experience the first premium car audio system that can achieve 384kHz/32bit High-Resolution Audio Playback, the highest recording spec possible in a car audio system.
Alpine’s Ford F-150 will also be onsite to showcase the new Alpine Halo 11-inch Floating Touchscreen Display with high-resolution audio and display plus wireless Apple CarPlay and Android Auto. The F-150 will also feature Alpine’s next-generation 3-way R-Series speakers, the new R-Series Alpine Halo Preloaded Truck Enclosure, and the PXE-0850X 12-Channel Advanced Wireless Digital Sound Processor.
Alpine will host 3 training sessions during KnowledgeFest that will focus on the 2022 Product Line:
Friday, February 18 from 9:30 a.m. – 10:30 a.m. in Sonoma C Alpine 2022 Product Line Introduction and Training
Saturday, February 19 from 4:15 p.m. – 5:15 p.m. in Sonoma C Alpine 2022 Product Line Introduction and Training
Sunday, February 20 from 9:30 a.m. – 10:30 a.m. in Sonoma C Alpine 2022 Product Line Introduction and Training
All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.
DIAMOND BAR, CA (02.03.22) – SEMA introduced a new program to make it possible for automotive aftermarket parts manufacturers to meet the legal requirement for emissions compliance under the Environmental Protection Agency’s (EPA) Tampering Policy. The program, called SEMA Certified-Emissions (SC-E), gives manufacturers the ability to verify that a product meets the EPA’s “reasonable basis” criteria and is therefore legal for sale in 49 states.
For the first time ever, manufacturers have a clear, accelerated path to compliance and can begin selling products legally in 49 states prior to receiving a California Air Resources Board (CARB) Executive Order (EO), which is still a requirement for selling products in all 50 states.
The new SEMA Certified-Emissions program gives manufacturers the ability to verify that a product meets the EPA’s “reasonable basis” criteria for sale in 49 states.
“It’s now easier than ever for manufacturers to demonstrate emissions compliance,” said Mike Spagnola, SEMA VP of OEM & Product Development Programs. “SEMA Certified-Emissions is a major accomplishment in accelerating a manufacturer’s ability to get products to market, and it paves the path to obtaining emissions compliance in all 50 states.”
Since 2014, the SEMA Garage has been instrumental in helping automotive aftermarket parts manufacturers obtain CARB EOs. With state-of-the-art CARB-recognized testing equipment and dedicated expert staff conducting tests and assisting with the process, the SEMA Garage has helped secure more than 500 CARB EOs – over half of all performance parts EOs issued by CARB.
The new SC-E program is comparable to CARB EO requirements and was developed in response to the EPA’s Tampering Policy. SEMA staff will assess manufacturer’s needs and advise as to the most appropriate path forward, whether that includes applying for a CARB EO or SEMA emissions certification. SC-E may help manufacturers get to market about three months before obtaining a CARB EO. SC-E is also ideal for products that may not have a clear path in the CARB EO process (such as Flex-Fuel modifications, HCT equipped intakes, and engine packages).
“SC-E gives manufacturers much greater options and opportunities,” said Peter Treydte, SEMA Director of Emissions Compliance. “This is a significant milestone in the industry’s ability to provide products to consumers. We look forward to working with members and helping them go to market with SEMA Certified-Emissions products.”
The SEMA Garage is available to auto parts manufacturers with all their product development needs. For more information, visit www.sema.org.
GREENSBORO, NC (02.02.22) – When the KICKER AMA Pro ArenaCross 6-City Series raced into the Greensboro Coliseum Complex on Saturday, January 29th, Sound Solutions was set up under the KICKER tents in the lobby. In spite of very cold temperatures and forecasts of snow the 24,000 seat arena was alive with an enthusiastic crowd.
Sound Solutions, with 3 stores in the area, was represented by Nate Hair along with his wife Kelly and daughter. Dennis Montgomery, with Tech Marketing, was also in the house to talk with members of the crowd about the latest KICKER products. Tech Marketing is the area rep firm for KICKER.
Lorin Morrell, Maddog_Media, who orchestrates the KICKER AMA ArenaCross events was also in the house. Morrell woks with the AMA ArenaCross team to get all the KICKER presentation in place at event sites for the 2022 6-City Series.
Nate Hair talking with an attendee who recently had a KICKER system installed in his Tahoe at the Sound Solutions High Point store.
Hair related, “Being under the KICKER tents in the lobby of the Greenville Coliseum Complex was super. We had a chance to talk with many members of the crowd. KICKER Tower Speakers and the PowerBar got a lot of attention in the booth. We had a big Sound Solutions banner in the booth and Lorin arranged for a big banner in the race arena too. I know we gave out over 50 business cards and look forward to seeing folks in the store after the event. There is a good chance our stores in High Point and Winston-Salem will also see consumers from this event.”
All was set under the KICKER tents in the lobby before the event opened.
Montgomery offered, “The KICKER AMA ArenaCross Series draws big crowds of PowerSports enthusiasts. Having Sound Solutions, a key area retailer, on site was a way to drive more visibility for the KICKER brand, products and business. Nate’s wife Kelly and daughter were also in the booth.”
Nate Hair and wife Kelly ready to show KICKER products to crowd members.
Hair continued, “Spending face-to-face time with enthusiasts is terrific. I have been with Sound Solutions for 22 years and we showcase the KICKER brand in all stores… Greensboro, High Point and Winston-Salem NC. One attendee at the event had just had a KICKER system installed in his Tahoe by the Sound Solutions High Point store. He let Dennis and me know how happy he is with his new KICKER system.”
The track was in great shape for the AMA ArenaCross racers.
Throughout the Carolinas its truck country so the new KICKER L7T under seat drew a lot of attention. Powersports is strong in the area too so the KICKER PowerBar grabbed eyes when it cranked it the display… Kicker Marine and Lifestyle products drew interest too. Sound Solutions will benefit having shown those products to members of the ArenaCross crowd.
In addition to the action on the track, KICKER T-shirts were fired into the crowd during Pro Race breaks and track maintenance periods. A special T had a certificate wrapped inside for a KICKER BullFrog that was picked up in the booth.
DIAMOND BAR, CA (01.02.22) – SEMA Launch Pad, the automotive industry’s product-pitching competition that has propelled inventors and entrepreneurs to successful, thriving businesses since 2013, will be featured for the first time on a nationwide television special on February 13 on the History Channel.
The 2021 competition included a record-high 200-plus competitors vying for the program’s largest grand prize ever, valued at $100,000. The program features 15 semifinalists who competed live in Las Vegas, where they pitched their products and ideas to a panel of industry experts and icons that included Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB), and Alex Parker (Redline Detection).
The 2021 SEMA Launch Pad, the automotive industry’s product-pitching competition, will be featured for the first time on a nationwide television special on February 13 on the History Channel.
“We’re excited to bring the SEMA Launch Pad to a nationwide television audience,” said Ted Wentz, SEMA Board Member and Chair of the SEMA Launch Pad Task Force. “For years, the SEMA Launch Pad has encouraged and supported product innovation and new ideas. The television program will give a new audience the opportunity to see the depth of the industry’s innovation.”
The automotive industry has been following the 2021 competition through a five-episode YouTube miniseries that generated almost half a million views. The upcoming television special includes brand-new, exclusive coverage of the finale, with the top two finalists competing in front of thousands of industry professionals at the world-renowned SEMA Show in Las Vegas. Viewers will watch as competitors both triumph and falter along the way, with judges asking hard questions and providing candid feedback.
“The Launch Pad is a competition designed to help aspiring entrepreneurs succeed and grow,” said Wentz. “To see the competition unfold on television is inspiring. We hope that it encourages others to bring new products to the marketplace as well.”
DANIA BEACH, FL (02.02.2022) – TURY USA is shipping its first of many new products. FAST, a throttle response enhancement module gives the driver the boost their car needs. With 36 different levels of adjustment, FAST will be sure to make the driving experience a lot more fun!
“This is a must-have for those smaller engine cars and diesel truck owners. WIth the added anti-theft and valet modes, this throttle response kit is perfect for every application!” stated Marty Deane, National Sales Manager.
RINGWOOD, IL (02.01.22) – Race Sport Lighting 2022 Full Line Catalogs are now shipping to the industry. These 80-page catalogs contain thousands of Lighting Category solutions, which helps resellers grow their business and find the right lighting solutions for outfitting customer vehicles. Distributor and Dealers can start requesting these B2B catalogs to ship with their orders or from their RSL territory sales rep. Requests can also be sent via email to sales@racesportinc.com.
The 2022 Full Line Catalog has multiple nationwide best sellers that the industry already loves, however it also features some NEW patented technologies like their High Performance GEN4 LED Headlight Kits, and their new Solar Wireless Cab Roof Mount Light kit. The New Product section also features some products already HOT to the market like:
“It’s always exciting each year to get out the full line catalogs out to the Reps, Distributors, Dealers, and ultimately to the consumer to make a buying decision. There are truly some amazing new technologies that are patented that every dealer should be adding to their line up and positioning themselves for major growth in 2022. Make sure to check out display section in the back and display up. Displays in your store sell more lighting” – Steve Jergensen, President of Race Sport Lighting
Want to view the 2022 Catalog digitally? Click Here Now or check out some of their updated Industry specific catalogs:
METAIRIE, LA (02.01.22) – Oracle Lighting has announced the launch of the 9-inch Multifunction 120-Watt LED Spotlight for Jeeps, trucks, and off-road vehicles (p/n 2917-023). The round post mount is now available with an MSRP of $289.95. Oracle’s 7-inch Multifunction 60-Watt LED Spotlight (p/n 2915-023) is also now available with an MSRP of $199.95.
“Whether you are conquering the off-road or just enjoy exploring at night, having adequate lighting is important to spot obstacles in your path,” explained Justin Hartenstein, Oracle Lighting director of development. “This new auxiliary light from Oracle Lighting is designed to offer superior illumination for any Jeep, truck, or off-road vehicle.”
Incorporating both TIR (Total Internal Reflection) and LED Reflector Facing Technology, this design creates a high-quality light output with a precision beam pattern. By combining both optic technologies, this light provides an average 30 degree beam pattern and projects up to 500 yards away.
“The integrated LED marker lights feature both white and amber LEDs which can be used for parking lights, DRL, and/or turn signals,” Hartenstein continued. “This multifunctional automotive spotlight is the perfect solution to your lighting needs. With an Ingress Protection Rating of IP68 and a heavy-duty blacked-out housing, this nine-inch spotlight is rugged enough to last through all of your adventures with an LED lifespan of 80,000+ hours.”
Additional features and specifications include: • 4x 20w LEDs + 4x 10w LEDs • Draw: 8.5 Amps @ 12VDC • Raw/Effective Lumens: 12000lm / 9600lm • Peak Intensity: 282500cd • Input Voltage: 9V – 36V DC • Warranty Period: 1 Year • ETM Thermal Management Technology • Compliant with ECE R112/R7/R10 • Heavy duty U mounting racket • Stainless Steel 304 mounting hardware • Under/Over voltage protection • Reverse polarity protection
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
CAMARILLO, CA (02.01.22) – ORCA Design and Manufacturing announced it is currently shipping the latest models of its popular Focal Auditor line. Rebranded Auditor EVO, the line adds two slim versions of its 6.5-inch component and coaxial speakers as well as a redesigned tweeter.
The 2022 Auditor EVO line consists of six coaxial kits ranging from 4 inches to 6×9 inches, along with three component kits in five-inch and 6.5-inch sizes. The inverted-dome tweeter in each has been redesigned with the stylish Focal logo in black and the component versions come with surface mount cups and flush-mount bezels.
The 6.5-inch ACX 165 coaxial and ASE 165 component set gain slimmer counterparts in the ACX 165S and ASE165S. The speaker depth is reduced by 25 percent thanks to a redesigned basket and magnet structure. The resulting technology maintains quality midbass performance while enabling fit into doors and panels with limited depth.
“Auditor has been a great addition to the Focal line, especially as more customers opt to perform value-focused upgrades to their factory systems,” said Nalaka Adikari, sales director for ORCA. “We’ve worked closely with Focal to bring new options to our retailers that fit more applications. The addition of shallow drivers let more drivers experience Focal’s superior audio performance.”
All models of the 2022 Auditor EVO line are currently shipping to authorized Focal retailers. For more information, visit focal-america.com.
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