Learn from Lighting Category Pioneer Race Sport Lighting at KnowledgeFest in Las Vegas

RINGWOOD, IL (02.14.22) – Every year, Race Sport Lighting partners with KnowledgeFest to exhibit and train dealers, installers, and counter salespeople at shows around the country. This week in Las Vegas is no exception, as Race Sport Lighting will be conducting a dealer-focused training on Friday the 18th in Room #JOSHUA @ 1:45pm PT. The main goal of the training will be to discuss their new patented lighting technologies and solution-based products to make selling and installing lighting easy and profitable for resellers.

Race Sport Lighting will also be exhibiting in booth #104 for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a large custom display of hundreds of lights to test out with the push of a button. Race Sport Lighting will also have on display their nationwide best-selling Terminator LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4 LED system.

“This K-Fest booth is going to light up Vegas! Dealers are going to have a ton of great training resources to learn about and see in person. We will have a team communicating in the booth all weekend. We are going to make a clear statement that when it comes to the lighting category, we are continuing to lead the pack in 2022,” Steve Jergensen, President of Race Sport Lighting

Visit racesportinc.com and knowledgefest.org for more.

Car Audio Addicts Wins KICKER Prize on the 12volt Spin-To-Win Wheel Spin 165

SHREVEPORT LA (02.12.22) WTF…Win This Friday. Car Audio Addicts won the KICKER prize on the 12volt Spin-To-Win Wheel 165 on Friday morning, February 11th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel has now rolled into Year-4.

The 12volt Spin-To-Win Wheel rolled for 165th time on Friday morning February 11th. The Wheel landed on the KICKER space and the Car Audio Addicts slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We have reached out to them in Pittsburgh via Instagram message.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, AIS, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and USASpec. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC and Seismic AutoSound in Novato CA. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, February 18th.

Nevada Auto Sound Was Livin’ Loud at the KICKER AMA Pro ArenaCross in Reno

RENO, NV (02.11.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, raced into the Reno-Sparks Livestock Events Center for Rounds 7 and 8, February 4th and 5th. Reno KICKER dealer Nevada Auto Sound was on site in the KICKER lobby display and connected with enthusiasts throughout both evenings.

“Nevada Auto Sound store owner Curtis Weethee and Thomas Wing certainly had a lot of face time with members of the crowd,” Lorin Morrell, Maddog_Media who orchestrates KICKER’s presents at the events, stated.

The KICKER tent set up in Reno. Curtis Weethee, Thomas Wing, Lorin Morrell and Dana Doyle (L to R) set to go.
Thomas Wing holds the KICKER flier alongside Curtis Weethee in the Nevada Auto Sound showroom in Reno.

Weethee who has owned the store since 1990, related, “Thomas and I definitely talked with a ton of people at the KICKER tent. We printed fliers offering a 10% discount on KICKER products and handed out over 100 at the event. The marine season is just around the corner and there was a lot of interest in the Tower Speakers. Also in our area there is a lot of interest in Powersports so the KICKER PowerBar certainly got attention.”

The KICKER display overlooked the arena.
This pro rider wanted to get high enough to see what was on display in the KICKER tent!

Continuing, Weethee offered, “Several people saw the new thin down firing KICKER systems in the booth and were interested in upgrading the sound in their pickups.”

Dana Doyle-Doyle Sales Company, area KICKER rep firm, related, “Nevada Auto Sound believes having a presence at these events helps their business. They participated in this Reno event and look forward to upcoming events. The KICKER fliers they made up, with a 10% discount for customers to come into their store after the event, will pay off. While in the booth they also spent time with many crowd members plus with old customers.”

Lorin Morrell holds the BullFrog prize the lady won when she caught the special T-shirt. Her husband, a racer, was happy too.

Doyle added, “Off-roading is big in this part of the US. The KICKER PowerBar really grabbed attention. Also the marine towers. The BullFrog was a product most had not seen and they were amazed at the sound. There is a good chance several people will head to the store with the 10% off coupon to pick up a Bullfrog. It was a great 2-day event for me to spend time with this key dealer and interact with so many consumers.”

Recapping the Reno event, Morrell related, “Friday night was a good night and Saturday night was packed. Attendees were very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10PM. In addition to the action on the track KICKER T-shirts were fired into the crowd during Pro Race breaks and track maintenance periods. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. The lucky lady from the crowd had a big smile when she picked up the BullFrog. In fact, her husband is a racer. The PA system announced the T-Shirt contest and there were people who came to the booth to ask ‘what is a KICKER BullFrog’? The PA system announcements also highlighted Nevada Auto Sound’s presence under the lobby KICKER tent.”

Concluding, Morrell offered, “The KICKER AMA Pro ArenaCross got off to a great start in Loveland CO. Successful events in Amarillo, Oklahoma City/Guthrie OK and Greensboro NC preceded Reno. Each event has added excitement to the 2022 Series. Next stop is Denver CO, February 11th and 12th, with Rounds 9 and 10. The KICKER AMA Pro ArenaCross is Livin’Loud in 2022.”

Visit kicker.com for more.

KICKER Promotes Industry Veteran Deal to Vice President

STILLWATER, OK (02.11.22) – KICKER is pleased to announce the promotion of longtime employee Bart Deal to Vice President of Product Strategy and OEM.

Deal’s expansive history in the mobile-audio industry began more than 40 years ago in an installation bay. His experiences were further developed in the field as a sales rep, in retail management, and in the customer service and training departments. He has also been a sales manager for several car-audio manufacturers.

Bart Deal, Vice President

“Bart Deal is our newest KICKER VP, and we couldn’t be happier,” said KICKER President and founder Steve Irby. “He has proven himself in management positions here for almost 22 years and has excelled in every one.  Bart is a multi-talented individual with expertise in many diverse areas, so he will be an invaluable addition to our VP Team.”

Joining KICKER in 2000, Deal first served as a regional sales manager and then was promoted to oversee international sales. 

After 15 years of successful sales management for the company, Deal was promoted in 2017 to Senior Director of Product Strategy and OEM. He values the concept of being able to help the company pursue the “next, greatest product coming down the pipe,” as well as providing a forum for coworkers to offer ideas. In his new role as Vice President, the Marine Audio Systems Unit Director and Brand Protection Manager now both report to him, in addition to his previous responsibilities.

“I’ve always been very product-centric,” Deal said. “I saw (product) on more of a global scale – how it works as part of a whole to create great music.  Now my other responsibilities will be focused on my direct reports, ensuring they continue to grow and have paths to grow through.”

Visit kicker.com for more.

Sony Car Audio to Train and Provide Product Demonstrations at KnowledgeFest in Las Vegas

INDIANAPOLIS, IN (02.11.22) – Sony Car Audio will have two demo cars, four trainings, and their entire team at the upcoming Mobile Electronics Association (MEA) KnowledgeFest taking place at the South Point Convention Center in Las Vegas, Nevada, from February 18 through February 20. Sony retailers are encouraged to contact their distributor rep or Sony Car Audio team members for a code to register for the event for free.

Booth #601 on the trade show floor will show off Mike Rundel’s Toyota CH-R and Jared Bahley’s Toyota Tacoma, both of which show off complete Sony Mobile ES audio systems, and highlight the extraordinary XAV-9500ES head unit. Attendees will be able to sit in the vehicles for a guided demo of these excellent sound systems.

National Trainer Kris Bulla will provide three trainings for Sony Mobile ES, including some new products that will be released in the near future, and one training highlighting the benefits and support received as a Sony Car Audio retailer. Attendees are encouraged to register ahead of time by clicking the training links below:

Sony Dealer Support Training

Sony Mobile ES Trainings

For more information, contact Kris Bulla at kris.bulla@actionlink.com.

DAS Announces Date for CE Trade Show & Sale

PALMYRA, PA (02.10. 22) – DAS Companies Inc., the 12 Volt Consumer Electronic industry’s premier Mid-Atlantic distributor, announces their CE Trade Show & Sale date, May 4 & 5th, 2022. Now called DAS 2022 Showcase, the May show will continue the tradition as the largest CE show on the East Coast.

The Lancaster Marriott At Penn Square will be the site of the DAS CE Trade Show and Sale

The DAS 2022 Showcase merges DAS’s annual Trade Shows into one ground-breaking experience for all Dealers. This invitation-only show will take place at the Lancaster Marriott in downtown Lancaster, Pennsylvania, providing Dealers, for the first time, an in-depth opportunity to experience the company’s entire brand portfolio. The show will include thousands more SKU’s, never presented in one show before now, allowing Dealers to expand business opportunities, develop new relationships, and provide additional sales solutions to complement core business strategies.

DAS Companies, Inc., a full-service marketing and global supply chain portfolio company, will showcase products they design, import, and distribute during this two-day event. Dealers will have the opportunity to view the latest in automotive accessories, travel merchandise, and mobile electronics for the on-the-go consumer and better visualize and experience various channel outlets, including Travel Centers and Heavy Duty Trucking centers. All this is on the same show floor as Electronics and Specialty Retailers and Dealers. 

“We are so excited to share the entire DAS library of business solutions to our Dealers who may need additional solutions at a time like this, to pull in new business,” said Rex Berfield, National Sales Manager. “This is the first time our Dealers will get to see all of our different opportunities for them,” Berfield added.

“This combined event provides us with the opportunity to host all our customers in one location and to showcase new selling solutions and innovations for all markets we serve,” said Steve Birli, Vice President of Travel Centers. “I expect everyone to get new ideas to help them grow their businesses,” added Birli.

For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.

Bill Jackson to Present State of the Industry at MasterTech Expo

TEMPE, AZ (02.10.22) – Mobile Solutions announced that Bill Jackson, president, and CEO of Rockford Corporation, will present a State of the Industry address at the first annual MasterTech Expo, scheduled for March 6-9 at the Mesa Convention Center in Mesa, Ariz. The presentation will take place on the last day of the show, preceding the MasterTech Build-Off awards ceremony sponsored by Rockford Fosgate.

Jackson will share his thoughts on keys to success in our complex and constantly evolving business landscape. He will also discuss the benefit of assessing your business to create change through focus, investment, and execution so that retailers identify and adopt new methods of business.

Bill Jackson has had a colorful industry career, staring in retail sales at Iowa’s Audio Room in 1980. He advanced to managing multiple stores for the company until founding his own rep firm 12 years later. Joining Rockford Corporation in 1995, Jackson worked his way from Sales Manager to Brand Managing Director, and on to Vice President of Sales and Marketing before accepting the roles of President and CEO in 2006. Jackson has a Bachelor of Fine Arts from Coe College and attended the Advanced Management Program at Harvard Business School.

“I was honored when Bryan asked me to share my insights with the attendees of the first MasterTech Expo,” said Jackson. “We think MasterTech Expo is brilliant because it focuses on where our industry is going: away from the content itself and more toward how content is personalized and experienced. Rockford fully supports this event’s mission of equipping our retailers and their staffs with the knowledge and skill to meet new market possibilities, and we look forward to being a part of it.”

For more information, or to register for MasterTech Expo, visit mastertechexpo.com.

Nakamichi Returns to KnowledgeFest

MIAMI, FL (02.10.22) – Nakamichi Car Audio will once again be part of KnowledgeFest taking place February 18-20, 2022 at the South Point Hotel and Casino in Las Vegas Nevada..

On display will be a broad sampling of head units including new 2022 models as well as speakers, amplifiers and DSP units. The company will also be preview some new models slated for introduction later this year.

Robin McNeal, Nakamichi National Sales Manager, will be in the booth along with David Bradman and Guillermo Mendez from Diplomat Trading.  Jason Proios will be on hand to answer technical questions. The group is looking forward to meeting with customers and sales reps coming in from around the country.

“Nakamichi is excited to be back at Knowledgfest”, noted Robin McNeal, “We have a number of key appointments already set”.

Nakamichi Mobile Audio can be found at booth #714 in the convention hall of the South Point.

For more information visit www.nakamichicaraudio.com or www.knowledgefest.com

Knowlegefest attendees interested in scheduling an appointment can email robin@usa-nakamichi.com

JL Audio Marine at the Houston Boat Show with Team Sales

HOUSTON, TX (02.09.22) – The Houston Auto Show and the Houston Boat Show hooked up for the first time ever in 2022. The event took place at the NRG Center Wednesday thru Sunday January 26th-30th.

The latest JL Audio Marine products were showcased in a booth captained by Brian Tolley with Team Sales.

“We have exhibited the JL Audio Marine products in past years and that gets the excitement about the boating season going. This year was very unusual in that there were not enough boats or cars to filled the NRG Center for separate events. For the first time the events took place side by side. Attendance was solid and people in the crowd were happy to be at an in-person event”

JL Audio Marine products took center stage with Clarion Marine along side.

Continuing, Tolley offered, “We invited several area JL Audio Marine dealers to participate for one of the 5 days of the show in the booth. With the crazy business and schedules Houston Car Stereo, along with LoneStar Marine and Electronics, set up time in the booth..with Houston Car Stereo part of a weekday and LoneStar Marine and Electronics all day Saturday.”

An attention grabbing JL Audio Marine in-store display demo’ed a JL Audio system with amp and speakers plus wake tower speakers. Clarion Marine was also represented on a counter display along with marine mapping products.

Brian Tolley, Team Sales, making a sales presentation at the Houston Boat Show.

JP Spears, LoneStar Marine and Electronics, related, “During the show on Saturday I had 12 to 15 really solid conversations with boat owners and have heard back from a couple of them already. The JL Audio brand is well known in the top marine circles and a large percentage of our business is high end boats. People who spend $100 grand and up on a boat what their system to be right. I really thank Brian for extending the invitation and am very glad that my company attended the Houston Boat Show.”

During a call with the 12volt Central Studios Spears mentioned the supply chair issues that are also impacting the marine industry.

“Alll-n-all is was a very good show for JL Audio Marine and Clarion Marine. In fact we had a very serious meeting with an ice chest company about a project featuring Clarion Marine products,” Tolley concluded.

Visit jlaudio.com/collections/marine-audio for more.

Oracle Lighting Announces Universal Illuminated LED Letter Badges

METAIRIE, LA (02.09.22) – Oracle has launched the new universal LED letter badges. Now shipping with an MSRP of $38.75 (per letter), these vibrant letters are available in a matte white or matte black surface finish with either white LED or amber LED.

“These individual LED illuminated letters are the perfect way to make your own marquee-style glowing vehicle badge for your vehicle,” explained Justin Hartenstein, Oracle Lighting director of development. “When turned on, the letters emit a soft edge-lit glow to make your custom badge stand out. Even when off, the sleek design of the letter housings gives a customized high-end appearance.”

The LED lighting has a low draw…less than 0.1 Amp per letter with an overall size of approximately 3.75in. wide x 1.4in. tall x 0.5in thick. Installation is easy with the VHB double-stick adhesive. Simply wire the letters to a 12V source such as parking lights, ignition fuse, or a separate toggle switch. Please note that a hole may be required to route the wire, and each vehicle’s needs will be different. Oracle Lighting recommends using the company’s VHB Primer (Oracle p/n  2082-504) to get the best bond with the mounting surface.

“The premium construction and overall styling deliver great value for an easy DIY illuminated badge,” Hartenstein concluded. “Simply choose the letters you need, and get ready to draw attention to your ride with a build-your-own glowing letter design.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.