Tint World Names Jonathan Norman Chief Investment Officer

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BOCA RATON, FL (05.24.23) – Tint World® Automotive Styling Centers™ has named Jonathan Norman, an experienced franchise development executive, the company’s Chief Investment Officer.

In his new role, Norman leads Tint World®’s investment ecosystem, focused on multiple growth opportunities, and oversight of the company’s future financial health.

Jonathan Norman, Chief Investment Officer

“Jonathan has a demonstrated track record of driving growth, and his critical financial expertise supports Tint World®’s strategy for ongoing success,” said Charles J. Bonfiglio, CEO and president of Tint World®. “As one of the largest and fastest-growing international automotive franchises, we’re committed to building the best team in the industry. Jonathan brings unique passion and business insights to the Tint World® family, and he’s proven to be an essential part of the team as we continue to expand and deliver outstanding results.”

Norman has 20 years of experience in investment structuring, business operations, and development. He served as a franchisee for industry class leading systems and was a member of multiple franchise advisory councils. He earned a BBA in marketing and management from the University of Miami (FL) and received a Specialization Certification in Finance, Accounting, and Alternative Investments from Harvard Business School.

“This is an amazing opportunity to be part of one of the most effective franchise teams anywhere,” Norman said. “Tint World® offers a blueprint for success in this industry, and I’m proud that my skills and experience are helping the company continue to perform to the highest standards.”

Visit tintworld.com for more.

SEMA Announces New Vice President of Product Development, OEM Relations

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DIAMOND BAR, CA (05.24.23) – The Specialty Equipment Market Association (SEMA) has announced Mike Mohacsi as its new vice president of product development and OEM relations. In his new role, Mohacsi will oversee the SEMA Garage in Diamond Bar, California, and Detroit, Michigan.

Mohacsi brings 30 years of experience in the automotive/powersports industry, including product development, testing, manufacturing, operations, project management and quality assurance.

Mike Mohacsi, vice president of product development and OEM relations

Most recently, Mohacsi worked for Power House Brands (Performance Machine, Progressive Suspension and Burly), which primarily offers aftermarket products for Harley-Davidson motorcycles, including braking systems, wheels, suspension and accessories. While there, he provided direction and leadership for all engineering and operations activities for two manufacturing facilities in Cerritos, California, and Tijuana, Mexico.

Prior to Power House Brands, Mohacsi worked at HORIBA Instruments in the automotive segment as the director of West Coast area support, where he was responsible for new test equipment (dynamometers, emission, battery and software) installation projects as well as service for all customers (CARB, Mercedes, Toyota, Honda, Nissan, Mazda, Ford, Subaru, Hyundai, and VW) located on the West of North America (including Mexico).

Mohacsi also managed engine testing operations at Toyota Racing Development in Costa Mesa for five years. While there, he managed five engine testing cells and two valvetrain testing cells. He also led the specification, procurement, installation and commissioning of two new state-of-the-art engine test cells used for NASCAR Cup Series racing from the ground up, including the building and related equipment.

Mohacsi has also worked for many other well-known companies such as Renthal Ltd., Yamaha Motor Corporation, Honeywell Turbocharging Systems, FMF Racing, Answer Products and the Toyota Technical Center.

For more information, visit semagarage.com.

The 2023 Grand Haven, MI Jeep Fest Stretched for 3 Blocks Downtown

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GRAND HAVEN, MI (05.23.23) – The 2nd Annual Grand Haven Jeep Fest exceeded all expectations which sets the stage for an even larger event in 2024.

Retailer Tech Audio owner Jim Cooper connected with the local event organizer and secured a large booth for the Saturday, May 20th, event. “I saw the success of the first event last year and saw the potential for an even larger event this year. The Jeep category continues to grow and Jeepers are a real community. Alpine is a key brand in our store so I contacted my area representative Mike Schafer at Midwest Sales and that got the ball rolling. He contacted Alpine’s Chris Reavis and the next thing we knew all was set to have the Alpine RAM under an Alpine tent at Jeep Fest 2023 in downtown Grand Haven” Cooper relayed.

The street in downtown Grand Haven MI was busy on a chilly Saturday morning.
Tech Audio was under an Alpine tent next to the RAM. A loaded company Jeep was on the right.

Grand Haven is listed as a town of 11,000 in the latest census reports. The main street downtown is filled with local businesses on both sides of the street. Three city blocks were blocked off the the Jeep Fest with 150 Jeeps assigned a space. Even more Jeeps were parked adjacent to the 3 blocks. Those businesses were open on Saturday and benefitted from the crowd of several thousand through the day.

A selection of Alpine products and POP for Jeepers.
Jim Cooper in the Tech Audio showroom with an event offer sheet for a 15% discount through the end of May they handed out at the non-selling Jeep Fest event.

Mike Schafer related “All came together for the event that was not a selling show. We took a selection of Alpine products and set up under a Tech Audio tent that was next to the Alpine tent with Chris doing demos in the RAM. It was so terrific to see the Alpine brand working together with a proactive retailer like Jim at Tech Audio to connect directly with consumers….especially consumers like the Jeepers community.”

“Jeepers certainly like to add aftermarket products to their rides. When a Jeep owner experienced the Alpine system in the RAM their eyes opened wide for sure. Next stop for many of them was to catch up with Jim in the next booth” Reavis offered.

This drone image shows the scope of the 3 block downtown Jeep Fest event.

“We set up a number off appoints at the event and Monday the 22nd, yesterday, we were plenty busy in the store. Based on this year’s success the event organizers is already contacting city officials for a 5 block area in 2024. The Grand Haven Jeep Fest is a charity event with proceeds going to the local Ferry School. Tech Audio truly appreciates the support from Alpine this year and looks forward to an event larger Grand Haven Jeep Fest in 2024” Cooper concluded.

Visit facebook.com/grandhavenjeepfest for more.

Oracle Lighting Promotes Parker-Boudreaux to Senior Sales & Marketing Manager

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METAIRIE, LA (05.23.23) – Oracle Lighting is proud to announce it has promoted Melissa “Missy” Parker-Boudreaux to Senior Sales & Marketing Manager.

“In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” explained Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently as national sales manager. “I could not be more proud to be a part of this team, and grow my responsibilities along with the company.”

Melissa “Missy” Parker-Boudreaux, Senior Sales & Marketing Manager

Since joining Oracle Lighting, Parker-Boudreaux has worked as assistant sales manager, inside sales manager, and national sales manager. In this expanded role, she will also work with international sales and distribution partners as well as help lead the company’s marketing efforts.

“We are delighted to announce Melissa’s promotion,” said Tiffanie Hartenstein, Oracle Lighting CEO. “Throughout her time with us, Melissa has consistently demonstrated her dedication to our mission and values. We have no doubt that her enthusiasm, expertise, and commitment will help her thrive in this new position.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

MPMC Media Trade Conference Confirmed for 2024

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DIAMOND BAR, CA (05.23.23) – The 2024 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is confirmed for January 30-February 1, at the Embassy Suites – Anaheim South in Garden Grove, California. By connecting motorsports parts manufacturers with journalists and content creators, the council’s iconic event helps manufacturers generate coverage and raise brand awareness while providing media with a quick, easy and efficient method of gathering content. 

Unlike traditional trade shows or conferences, the Media Trade Conference consists of private, uninterrupted meetings where media members can interview and learn about a company’s product and news. As a result, manufacturers are able to build strong, long-lasting relationships with individuals who can reach millions of their target audiences.

Read more about the event in the May issue of SEMA News Magazine here.

Manufacturers and media are encouraged to mark their calendars now for the MPMC Media Trade Conference taking place January 30-February 1, 2024. Manufacturer registration will open in mid-June. Go here to learn more about the Media Trade Conference. 

The KICKER Monster Truck Event at Red Rock Park Arena

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GALLUP, NM (05.22.23) – The KICKER Monster Truck event on Saturday, May 20th, featured two events at the Red Rock Park Arena under a sunny sky. The setting for the event is very unique as many attendees are seated on a hillside looking down at the track.

KICKER was setup at the entry way at the Red Rock Park Arena.

“This venue brings enthusiasts together in a very unique setting. KICKER has sponsored events at this venue before. Attendees on Saturday were very enthusiastic and all were definitely Livin’Loud’” Lorin Morrell stated.

Attendees seated on the hillside had a great view of the track from above.
The track area during setup.

KICKER was set up under a tent along the entrance to the Red Rock Park Arena. Tables were stacked with a wide variety of the latest products with the KICKER RZR located close to the event track for demos.

Before the action on the track attendees spent time on the track at the pit party.
This amazing post shows a rider flying high. This post by w_wilson1994.

Continuing “With afternoon and evening action on the track we were busy throughout the day. Pre-race pit parties have become popular activities at these events. Attendees can spend time walking around the track, check out vehicles that will soon be in action plus meet the drivers. Meeting drivers and asking them about their rides creates a lasting impression with attendees.” Morrell stated.

“KICKER is sponsoring, and participating, in many consumer events. That visibility and direct connection with consumers is creating awareness for traditional car and truck audio products plus marine, motorcycle, Powersports and lifestyle products” Morrell concluded.

Visit kicker.com for more.

Soundz, Inc. Expands Dealer Support and Technical Resources with Two New Hires

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HOLLY HILL, FL (05.22.23) – Soundz, a leading motorcycle audio brand, is pleased to announce the addition of two new employees to its team. The new hires will bring valuable expertise to the company’s dealer support and technical resources departments.

Justin Davis and Ryan Woolridge are based in Rapid City, SD, and formerly operated Audio Shop RC over the past five years, specializing in motorcycle audio, bringing over 40 years of retailer and rally experience to the Soundz dealer and enthusiast network.

The Soundz Dealer Support and Tech Team (Ryan Woolridge, Nathan ‘Chuckie’ Haynes and Justin Davis) with the mobile training van in front of Beach Customs in Little River SC.

Justin has joined Soundz as a Dealer Support Specialist. With over 20 years of experience in the audio industry, Justin brings a wealth of knowledge to the role. He will assist dealers and consumers with product information, technical support, and troubleshooting. Ryan has been hired as a Technical Resource Specialist.

Ryan brings an extensive background in audio and motorcycle customization to the team. His expertise will be instrumental in developing and testing new products and providing technical support to customers and dealers.

“We are thrilled to welcome Justin and Ryan to the Soundz team,” said Peter Jensen, President of Soundz. “Their knowledge and experience will be invaluable in providing our customers and dealers with the highest level of support and service.”

With the addition of these new hires, Soundz is well-positioned to continue its growth and expansion in the motorcycle audio market and adds to its current efforts with on-the-road training and support for its nationwide dealer network.

Visit soundz-audio.com for more.

GT Trading/STEG Italy Appoints Rep-Corps Inc. to Distribute High End Italian Made Audio Solutions in North America

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RICHMOND, VA (05.22.23) – GT Trading, a global leader in premium car audio products, is proud to announce its partnership with Rep-Corps Inc. The collaboration aims to promote GT Trading’s high end lineup of Made in Italy 12-volt audio solutions to retailers throughout North America.

Featuring DSPs, high end standard and direct integration speakers, regulated power supplies throughout the majority of STEG’s amplifier lineup, class A amplification options, micro amplifiers, high current regulated class A/B and D options up to 40,000 watts RMS. The continuously evolving amplifier designs from AudioSystem Italy’s Twister line, which will be immediately familiar, as the inspiration for other Italian amplifiers currently available in North America.

Each amplifier undergoes rigorous testing on the bench.

Headquartered in St Stephens Church, Virginia, Rep-Corps Inc. principals, Ken and Logan Strzepka, bring decades of experience and expertise in the 12-Volt industry from being involved in retail, sales, and distribution aspects of the industry.

Ken Strzepka, Principal of Rep-Corps Inc., expressed enthusiasm about the partnership, stating, “We are thrilled to partner with GT Trading. Their commitment to quality and innovation in Europe and Asia is already very well established, and we are excited about working to expand their business into the North American market. We look forward to working with our expanding dealer base to provide them with the best audio solutions available in the market.”

The precise workmanship in the Master Stroke Classe A amplifier is shown with the cover removed.

All STEG/AudioSystem products include a standard 3 year warranty when installed by an authorized retailer and have no authorized internet retailers in the Americas, In addition to zero minimum free freight there is an estimated delivery time of 4-6 days to retailers in the U.S. Mexico, and Canada.

To learn more about STEG please visit https://stegaudio.com

Rep-Corps plans to launch the North American AudioSystem Italy website in the coming weeks

For more see Rep-Corps Inc. Email: sales@rep-corps.com

The Alpine Experience at WOW Mobile Electronics and More at Hi-Tech Car Audio

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EASTPOINTE, MI & EL CERRITOS, CA (05.19.23) – Wednesday, May 17th, was a very busy day for Alpine with retailer partners. An Alpine Experience took place at WOW Mobile Electronics in Eastpointe MI. In addition, Alpine had a major presence at Hi-Tech Car Audio in Cerritos CA with the retailer’s very successful Midnight Madness event covering 3 days.

The Alpine Experience RAM early Wednesday morning.

The Alpine Experience RAM was positioned under the Alpine tent in front of the entrance at WOW Electronics. Chris Reavis, Alpine Soecialist, orchestrated the event and conducted demos throughout the day. “As soon as an attendee took their seat and the doors closed I hit the volume. Immediately their eyes widened and their smiles appeared. When the demo concluded all noted that was the most amazing sound they had ever heard in a vehicle.”

Plenty going on in the showroom with Chris Reavis checking out the action.

Rick Daniels, WOW co-owner, related, “This was the first Alpine Experience at our Eastpointe store and it was very successful. Certainly Chris did over 40 demos in the Alpine RAM. We saw regular customers plus consumers who had never been into our store. Attendees came into the store to check out the Alpine specials and a good number made purchases. Sales for the day were strong.”

Alpine sales happening at the counter.
A customer checking out the latest Alpine products.

When lunch time arrived 100 hot dogs were placed on the grill with all the trimmings and refreshments. Many attendees enjoyed the hot dogs in the showroom and also checked out the Home AV products WOW Electronics brings to the local market.

Reavis added, “Rick and JD were very pleased with the event and another Alpine Experience could happen this fall. The freebees passed out at the event, plus fliers, will certainly extend the Alpine Experience for those who attended.”

Out West Alpine was on site at the Hi-Tech Car Audio Midnight Madness event that began on Wednesday, May 17th, and stretches for 3 days. An Alpine Experience pickup was out front in addition to 2 additional Alpine vehicles.

An Apline Experience Pickup ready at the Hi-Tech Car Audio event in Cerritos CA on Wednesday, May 17th.

Alpine was represented on site with Jason Hannon, Region 1 Sales Manager and Chris Sinh -Alpine Brand Specialist who provided demos in the Alpine Experience pickup throughout the event. Pete Bobsin and Greg Douglas, with Alpine California territory rep firms, also stayed busy talking and selling Alpine during the event.

A customer picks out his Alpine products.
Alpine is stacked high in the showroom for the Hi-Tech Car Audio Midnight Madness Event.

Hannon related, “This is such an amazing event. There was a line outside the door at 8:30 Wednesday morning. Azim Dehestani and his team do such a great job. They were cranking every minute through the days. The shelves were packed with Alpine products with floor stacks too. Some of our Alpine models actually sold out and a new order is on the way.”

Azim Dehestani (L) and Pete Bobsin among stacks of Alpine on the Hi-Tech Car Audio sales floor. Bobsin’s Rep firm works with Hi-Tech in NorCal.

Watch for more from Alpine in California this weekend as Alpine will be on site at the Audio Design Open House and Grand Opening in San Jose on Friday and Saturday, May 19th and 20th.

Visit alpine-usa.com for more.

DEI Announces Partnership with Summit Motorsports Park

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AVON LAKE, OH (05.19.23) – America’s Racetrack and one of the nation’s premier producers of automotive heat control products are teaming up in 2023.

Design Engineering, Inc. (DEI) is pleased to announce a marketing partnership with Summit Motorsports Park, which is celebrating its 60th anniversary this year.

Opened in 1963, Summit Motorsports Park specializes in presenting family entertainment and hosts a variety of touring motorsports events throughout the year. It hosts more than 100 events every year, attracting more than 500,000 guests.

“Summit Motorsports Park has a long tradition of excellence, from promoting motorsports competitors to providing high-quality experiences for fans and enthusiasts,” said Steve Garrett, DEI Creative Director. “Their values strongly align with our own, and DEI is proud to support them as part of their 60th anniversary.”

“America’s Racetrack,” located in Norwalk, Ohio, has been selected a national “Track of the Year” 20 times in the last 60 years, including nine times by the National Hot Rod Association.

For racing fans, Summit sums it up with their philosophy, “We believe our customers are guests in our ‘home’, and our park is our living room.”

DEI’s first event where they will have a full booth for you to stop by and say “hi” will be the Cavalcade of Stars, June 2, 3 and 4, along with many other events throughout the season. If you can’t make it to the Cavalcade of Stars, don’t worry – DEI will be part of many automotive and motorsports events throughout the year. Stay tuned to hear about those events as they get closer.

For more information about Summit Motorsports Park and its upcoming schedule, visit summitmotorsportspark.com/home.

Visit designengineering.com for more.