Sanford Sound Scores Big with the Alpine Experience Event

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SANFORD, ME (06.12.23) – Sanford Sound hosted an Alpine Experience on Tuesday, June 6th. The Alpine Pickup rolled in with Colin Vargo, Alpine Brand Specialist, behind the wheel. Vargo was joined by Alpine Direct Representive Colette Beaudoin and the final setup for the event took place on the windy Tuesday. Nate Merrille, Sanford Sound representative from area distributor GoFast Solutions, was also in the house.

Jack Bogard, and the Sanford Sound crew, had the grounds in front of the store well prepared. In fact, Bogard’s classic Chevy pickup and Alpine banners were in place beginning May 24th. A custom-crafted Alpine surfboard was showcased on the side of the truck.

Sanford Sound began this Alpine graphic posts on April 29th and included 7 more posts before the June 6th event.

“The Alpine Experience event was a key promotion for us this summer. Therefore we started letting enthusiasts in Sanford know about the Alpine Experience at our store. The first post of the event on social media was actually on April 29th when we posted the Apline supplied graphic” Bogard related. The Alpine supplied Experience graphic was posted 8 times on Sanford Sound social media leading up to the June 6th event.

“We had many phone calls leading up to the event and people started showing up early Tuesday morning. Colin and Colette did at least 40 demos during the day with people seated in the Alpine demo truck. All were amazed when their demo was finished. We had asked peope to bring their favorite song for a demo. Those who did let us know their favorite song had never sounded like that as they heard something like a live concert” Bogard stated.

Jack Bogard, Nate Merrille Go Fast Solutions with Colette Beaudoin and Colin Vargo from Alpine.

During the day sales were strong as customers made purchases. There was lunch from the grill and product raffles. More customers booked appoints and business continued from the event through the end of the week.

Colin, Jack and the Sanford Sound team Kevin, Jay, Matt and Justin (LtoR).

“I want to thank my wife Christine who worked through the day as well as Team members Kevin, Jay, Matt, and Justin. A very big thank you to our business partner Alpine. It is terrific Alpine understands how important it is to connect with enthusiasts on the brick and mortar showroom floor” Bogard concluded.

Jack Bogard, an Alpine raffle winner, Christine Bogard and Colin Vargo (L to R).

Since Sanford Sound opened in 1995, with Jack Bogard behind the wheel, the company has proactively worked to connect with consumers and organizations by hosting events in the store, in the store’s parking lot and grounds plus at off-site events. Today, Sanford Sound is the established store for audio in-vehicle, Powersports, marine and motorcycles. Home AV and office applications are also on the menu.

After a long day and very successful event Colin and Colette flank Jack in the Sanford Sound showroom.

Sanford, ME is a town of just over 22,000. Over the past 25+ years the Sanford Sound has stretched well beyond the town’s borders throughout the region.

Visit sanfordsound.com for more.

It’s Summertime… Let’s Get ‘Jammin’ N June’ to Drive In-Store Sales

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12VOLT CENTRAL STUDIOS (06.12.23) – ‘Jammin’ N June’… It’s Summertime and time for 12volt dealers to ‘Crank It Up’ and drive sales! It’s Summertime and time for consumers to get Jammin’ N June with great gear for their rides. Hi-Tech in-dash media, powerful amps and speakers that rock plus much more will get their rides Jammin’ N June. Importantly that can also drive sales.

More and more sales of 12volt products are taking place on line. Consumers who make those purchases are by-passing traditional brick and mortar stores. Online sales have been on a steady rise for a number of years. 12volt retailers must become more proactive utilizing social media to grow their social media followers and connect with those followers. Participating at off-site events can also drive sales. How about showcasing a demo vehicle outside the store with LED lighting? Sitting behind the counter waiting for customers to walk in the door is not working.

Team Nutz connecting with Jeepers and enthusiasm at the Bantam Jeep Festival in Butler PA June 9th and 10th.

The custom Jammin’ N June graphic below can get the ball rolling. There is No Charge. In today’s marketplace proactive 12volt retailers are utilizing social media to connect with followers and consumers. 12volt retailers can post this FREE graphic on their Instagram and Facebook accounts. The graphic is square for the Instagram and Facebook templates… Simply screenshot and size the graphic!!! In the comments area dealers can highlight their brands and exciting activities… Special offers too!

Real Audio in Erie PA features eye-catching lighting on their new building. Spotlighting popular vehicles with LED lighting after dark drives consumer awareness.

The 12volt Central staff has also reached out to distributors, their on the road staff members and manufacturer representatives to actively work to help 12volt retailers increase their social media presence. That could definitely be a win/win for all.

Jammin’ N June. Those words, and that message, can grab the attention of followers and consumers to create in-store traffic for 12volt retailers. It’s imperative 12volt retailers create a powerful in-store experience for consumers in their showrooms. An impressive demonstration in a retailer’s showroom can also bring a smile to a customer’s face and drive sales.

From the 12volt Central Studios we will continue to showcase positives across the 12volt industry. The new 12voltSTP Tool makes that easier than ever. Snap an image with your smartphone. Txt that image to 318-469-2526. PRESTO. Your store’s positive activities could be in the news.

As an industry ‘Let’s Get Our Shine On.’ Let’s get Jammin’ N June!

Much more to come from the 12volt Central Studios.

Learn How to (Accurately!) Assess ADAS Technology Performance, June 14

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DIAMOND BAR, CA (06.12.23) – Virtually every new OEM vehicle features advanced driver assistance systems (ADAS) as a standard today, and automakers utilize different types of tests to develop and validate their respective systems. Knowing how these vehicles are evaluated can help automotive professionals plan their new-product development processes and better understand the vehicle’s performance.

During the webinar “Testing of ADAS Technologies” on Wednesday, June 14, at 1:00 p.m. PDT, SEMA members will learn about the types of tests performed and how data is recorded, in a very controlled manner, to assess the performance of ADAS systems accurately.

Taylor Manahan, director of advanced mobility at Transportation Research Center, will share the types of sensors being used for these technologies, as well as the facilities, equipment and methods utilized for testing these technologies. Attendees will also gain an understanding of how track testing is conducted.

Register for the webinar presented by the SEMA Emerging Trends & Technology Network (ETTN) here.

Superior Audio Sounds Wins RDV Prize on The 12volt Spin-To-Win Wheel 223

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SHREVEPORT LA (06.03.23)  WTF…Win This Friday. Superior Audio Sounds won the RDV prize on the 12volt Spin-To-Win Wheel 223 on Friday morning, June 9th.

It was terrific to get back into the 12volt Central Studios again and beginning to roll the 12volt Spin-To-Win Wheel after the 2 months pause following the fall on Monday morning April 3rd.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.

Click to view.

The 12volt Spin-To-Win Wheel rolled for 223rd time on Friday morning June 9th. The Wheel landed on the RDV Automotive Technology space and the Superior Audio Sounds slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We reached out to the lucky retailer in San Angelo TX and spoke with Ken Smith. He was very happy to hear the news and looks forward to receiving the RDV prize. Ken said business is rockin’ at his store. He is also looking forward to the brisket that is on the grill outside the install bay. He said “It sure smells good!”

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Nakamichi, Aphpasonik and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA  and American Audio Concepts in Houston TX..

Congratulations to all.

WTF… Where’s the Fun……On the next spin of the 12volt Spin-To-Win Wheel… on Friday, April 16th.

Maxxsonics Includes Tons of Incentives to Become a New Dealer

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LIBERTYVILLE, IL (06.09.23) – Building off the success of last week’s Brick-and-Mortar Initiative launch program, Maxxsonics continues to bring incredible benefits and discounts for brand-new brick-and-mortar dealers nationwide. Maxxsonics is calling – SO PICK UP THE PHONE! We are continuing to call thousands of new dealers nationwide and deliver incredible benefits, perks, and discounts for signing up and becoming a new dealer with Maxxsonics. Maxxsonics is setting up stores with a high-profit margin with Brick-and-Mortar exclusive product lines.

The advantages and benefits new dealers have been waiting for! Stay by that phone because WE are calling and want you. Maxxsonics will be offering a ton of perks for new dealers for the Brick-and-Mortar Initiative that include – dealer incentive programs, quarterly rebates, dealer locater placement on the Maxxsonics websites, strictly enforced MAP products, non-internet dealer-specific products, free freight, and high-profit exclusive brick-and-mortar product lines.

Some of these exclusive brick-and-motor product lines include the ALL-NEW Hifonics BRUTUS ELITE 40th Anniversary amplifier line (with an included built-in processor enhancing playback and sound) and our best-in-class vehicle-specific kits for Jeep vehicles and market-leading UTVs. ALL-NEW MB Quart Jeep Tuned Audio products include Rear Overhead Soundbars (for Jeep Wrangler JL and Gladiator JT vehicles) and the ALL-NEW JL Tailgate subwoofer system (exclusive for Jeep Wrangler JL vehicles).

Alden Stiefel, President of Maxxsonics, said, “Every new dealer nationwide that signs up with Maxxsonics will be receiving incredible perks and benefits. From free freight to quarterly rebates and strictly enforced MAP products, dealers are going to love what we are going to offer them, and I am extremely excited to see the results and outcome of this brand-new Maxxsonics Brick-and-Mortar Initiative program launching this week.”

Sam Dattalo, Vice President of Sales at Maxxsonics, said, “What an amazing time to become a dealer with Maxxsonics. I am excited for all of the new dealers nationwide that take advantage of everything we are going to offer. We truly care as a company about our new dealers and the advantages we can give them with exclusive product offerings. I am excited to see the results of Maxxsonics Brick-and-Mortar Initiative, and I am sure they are going to be above and beyond.”

Maxxsonics is very excited to be launching this brand-new Brick-and-Mortar Initiative. With tons of advantages and bonuses to becoming a new dealer with Maxxsonics to receiving some huge discounts like dealer incentive programs, quarterly rebates, and non-internet dealer-specific products – the ALL-NEW Brick-and-Mortar Initiative offers incredible benefits for new dealers nationwide with high-profit margins and is going to be one that many new dealers will want to take advantage of – especially with all of the high-profit Brick-and-Mortar exclusive product lines and offerings.

Get ready to PICK UP THE PHONE because we are calling! Head over to maxxsonics.com for more details on Maxxsonics and its entire family of audio brands.

MTX Audio Appoints MSS Marketing as Representative in MN, ND, and SD

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THIEF RIVER FALLS, MN (06.09.23) – MTX Audio announces the appointment of MSS Marketing, its representative for Minnesota, North Dakota, and South Dakota.

Kasey Johnson is in Minnesota and will represent MTX Mobile Audio. We are excited to have Kasey join our growing team of professionals; he shares our fundamental passion for audio as are focused on the success of our dealers, which is critical in our dealer-direct distribution model. With his extensive knowledge and experience in the industry, we’re certain to see a positive impact in this territory right away.

MSS Marketing was founded in 2018 to provide professional representation and market share within the 12-Volt Industry. Kasey Johnson, Mid-State Territory Manager has been in the sales and installation arena for over 25 years. He enjoys camping and golfing when he isn’t working on vehicles.
Please contact Kasey Johnson if your company is in Minnesota, North Dakota or South Dakota and interested in becoming an MTX Audio Dealer.

Email: k.johnson@m-state.com
Phone: 218-684-4457

Visit mtx.com for more.

Heise LED Ships Expandable Wheel Rings with Patent-Pending Design

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HOLLY HILL, FL (06.09.23) – Heise LED Lighting Systems by Metra Electronics is now shipping expandable wheel rings that debuted at the SEMA show in November. They are available in RGB, RGBW, and Chasing options and feature a revolutionary patent-pending design that makes it easy to add brilliant LED lighting to the wheels of any vehicle. These wheel rings are a game-changer for automotive lighting installers because they offer the ability to increase or decrease the diameter of the rings, making it easier to cater to more customers while keeping less inventory in stock. There are two kits available for each LED lighting option with wheel rings that expand from either 11″ to 14″ or 15″ to 18″ in size. The kits include:

  • Four aluminum expandable wheel rings
  • Cuttable LED strips
  • Mounting brackets and hardware
  • Two backbone harnesses for the left and right sides of the vehicle
  • Heise Connect controller
  • RF remote
  • Thread lock for worry-free installation

Each aluminum wheel ring features a split ring design that makes them easy to assemble and adjust to fit the diameter of the wheel. Installers choose how far to expand the ring diameter by aligning the pre-drilled holes, each of which increases the diameter by .25″. An “L” channel aligning track helps guide the two ring pieces together while adding strength and preventing the ring from bowing. Holes drilled on the outer “L” track are non-threaded, while the holes on the inner “L” track are threaded for M3 screws, eliminating the need for bulky nuts.

RGB, RGBW, or chasing LED lighting strips are included for the inside and outside of each ring with 3M double-sided backing. They are IP68 rated to be water-resistant and ensure that they will withstand the elements. The LEDs are controlled via the Heise Connect mobile smartphone app when paired with the included Heise Connect controller.

These products are in stock and shipping now. Visit HeiseLED.com for more details.

Real Audio Bike And Car Show Spotlights The SlingShot Takeover

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ERIE, PA (06.08.23) – Real Audio continued to connect with area enthusiasts on Friday and Saturday, June 2nd and 3rd. The Bike and Car Show also included spotlighting the hot SlingShot that is seeing growth in the audio and lighting categories with 12volt retailers across the US.

Kyle Klaus, Real Audio owner, related “We are seeing growing consumer interest in owning SlingShots. Traditional 12volt audio and lighting products are natural add-ons for SlingShot and other 3 wheel vehicles. We are now doing a couple a month and the owners are not looking for a basic deck and a couple of speakers.”

Kyle Klaus is driving visibility and business with SlingShot sales.
During the Saturday day over 40 SlingShot riders cruised the streets in Erie.

Real Audio consistently develops events that connect with Erie community members. Those events also draw enthusiast from other cities. As part of the Bike and Car Show a raffle for a loaded Toy Jeep was on the schedule. Over 300 raffle tickets were sold and the proceeds were presented to Blayke who is a young girl fighting cancer. Grant Miller, who owns a local business, was the winner of the Toy Jeep loaded with 4 DB Drive 4” speakers and a small footprint amp with Bluetooth.

Real Audio sponsored a successful Toy Jeep raffle to benefit Blayke who is a young girl battling cancer.

“Certainly the ride through the streets of Erie was a highlight of the event filled weekend. To see 40 or more SlingShots driving single file stretching over the top of the next hill was very cool. Over the course of the event connecting with enthusiasts and having them see products and projects at the store was very positive. Seems when people come into the store they will see something they didn’t know was available” Klaus commented.

Grant Miller, the Toy Jeep raffle winner, with the prize in his business showroom.
This nighttime image showcases lighting on SlingShots…plus draws attention to the Real Audio building.

Since opening the new location in September of 2022 business has been strong and increasing. Dramatic lighting on the store’s exterior certainly continues the Real Audio branding message through the night hours.

Since opening the new location in September ‘22 Real Audio has been connecting with consumers across the Erie PA area.

SlingShot Takeover events are taking place in cities across the US. House Of Sound, Houston-based, sent a crew of 4 pulling a trailer on the 550 mile trip for the Kansas City SlingFest June 2nd. The House of Sound crew showcased one of the company’s award winning SlingShots and offered onsite installations.

Visit kylesrealaudio.com for more.

Race Sport Lighting Released RSUKIT-C RGB Multi-Color Chasing Aluminum Channel Underbody Kit

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RINGWOOD, IL (06.08.23) – Race Sport Lighting released their new RSUKIT-C (P/N# 1007686) RGB multicolor chasing style underbody kit in Q1 and are now in full non-stop production in Q2. This unique and niche new exterior underglow product is the perfect solution for a full lighting show underneath the frame of any vehicle. The RSUKIT-C kit comes with RF remote control and Bluetooth app control functions for the user to select the colors and patterns they want to display. Users can do virtually hundreds of distinct colors and patterns all around the exterior of the vehicle. The lighting is recessed into their notorious aluminum channel design, which are the exact same durable channels used on their nationwide top selling RSUKIT, which ash been the top-rated underbody kit on the marketplace for several years.

The kit has already been shipped out to hundreds of dealers recently and is in stock in dozens upon dozens of distributors around the country. The product is attractively retail packaged and tells the story to the consumer for an easy retail sale. Dealers can make great money off not only the sale of the product, but the labor is great profit too! Professional installation is recommended for this product and allow dealers to bill out approximately half a day of labor to be estimated. Another fun fact is that you can mate this exterior product with their new AKIT18 ambient interior kit and control the inside and outside of the vehicle for a complete light show with one smart phone app.

“Dealers that have been huge supporters of our RSUKIT drove this new product by simply asking for a chasing pattern light kit that is made on the same durable platform as our top selling aluminum channel underbody kit. We stepped up the request even one further and made this product both remote controlled and Bluetooth app controlled. The RSUKIT-C, to no surprise, has risen to the top of our nationwide seller ranking charts. It is an amazing chasing pattern underbody light kit that has been a high request item from our dealer network for the last 1-2 years” says Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting RSUKIT-C (P/N# 1007686) chasing underbody light kit is currently in stock and shipping from a distributor near you, or directly from the B2B Dealer Portal at https://www.racesportinc.com/customer/account/login/

SEMA and EcoLogic Partners Lawsuit Seeks to Protect Motorized Recreational Access at Oceano Dunes SVRA

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WASHINGTON, DC (06.08.23) – SEMA’s joint lawsuit with EcoLogic Partners—a legal collaboration between the Off-Road Business Association (ORBA), American Sand Association, and American Motorcyclist Association District 37—challenges the California Coastal Commission’s plans to prohibit motorized recreational and overnight camping access at Oceano Dunes State Vehicle Recreation Area (SVRA). The coalition’s lawsuit is scheduled for a June 15, 2023, hearing in the California Superior Court of San Luis Obispo County.

SEMA and EcoLogic Partners seek recognition from the court that the California Coastal Commission does not have the authority to terminate off-highway vehicle (OHV) use and beach camping at the state-authorized and legislatively sanctioned Oceano Dunes SVRA. The lawsuit is combined with a suit filed by Friends of Oceano Dunes making similar allegations.

SEMA, ORBA, ASA, and AMA are leading advocates for motorized recreational activities, and the upcoming hearing marks a crucial moment in the ongoing battle to protect motorized recreation access in California and across the United States.

Oceano Dunes SVRA is a premier destination for motorized recreation enthusiasts and tourists alike as the only off-road park in the state offering direct access to the Pacific Ocean. For decades, recreationists and off-roaders have enjoyed riding all types of motorized vehicles, from trucks and SUVs to dune buggies and quads, on the California beach, which is now threatened by the Commission’s March 2021 amendments to Coastal Development Permit 4-82-300 that demanded the California Department of Parks and Recreation phase out off-highway vehicle (OHV) access to Oceano Dunes SVRA by 2024.

“SEMA advocates for land-use policies that provide motorized recreational access to publicly owned lands while providing reasonable safeguards needed to protect natural resources,” said SEMA President and CEO Mike Spagnola. “The Coastal Commission’s efforts to stop off-road access at Oceano Dunes are unreasonable and set a dangerous precedent. Oceano Dunes is enjoyed by over two million enthusiasts and tourists each year. SEMA is committed to their rights to responsibly recreate on California’s Coast and public lands throughout the country.”

The Honorable Tana Coates is the presiding judge for the June 15 hearing. The judge is expected to issue a final decision in July or August. Any additional appeals following this ruling could extend the outcome of this litigation for an additional 10-13 months.

The trial court’s decision is critically important to SEMA and EcoLogic Partners’ efforts to protect motorized recreational access at Oceano Dunes.

Visit sema.org for more.