DANIA BEACH, FL (07.07.26) — HKI USA today recognized the dedication and teamwork of its representatives following the recent departure of Elias Ventura, who previously managed the Mid-Atlantic territory.

In response to the transition, HKI USA team members quickly stepped up to ensure customers continued receiving the service, communication, and support they have come to expect. By working together across roles and responsibilities, the team maintained coverage throughout the territory while keeping customer needs at the center of every decision.

“We are extremely proud of how our team responded during this transition,” said Jacob Brown, Director of Operations at HKI USA. “Their professionalism, flexibility, and commitment to our dealers reflect the strength of our organization and the values we work hard to uphold every day.”

The company emphasized that the territory remains fully supported and that customers can continue to rely on HKI USA for responsive service, product knowledge, and dependable partnership. The transition also highlighted the depth of experience within the organization and the team’s ability to adapt quickly when circumstances change.

HKI USA remains focused on serving its customers with consistency and care while continuing to support the representatives who have taken initiative during this transition. The 12Volt Specialists have stepped up to cover New Jersey and Eastern Pennsylvania, JB Associates is handling Maryland and Delaware, and Ambassador Marketing is supporting Virginia, ensuring dealers throughout the Mid-Atlantic territory continue to receive responsive service and dependable partnership.

East PA and New England – 12 Volt Specialist – (978) 804-3966
Maryland, West PA and MidWest – JB & Associates – (304) 633-4880
Virginia, TN, NC, AC and SouthEast – Ambassador – (561) 385-1974

For more information regarding HKI USA, and the brands they represent, please visit www.HKI-USA.com.

LIBERTYVILLE, IL (07.07.26) – The HFX subwoofer lineup just got LOUDER. NOW AVAILABLE in 8 and 10-inch sizes (along with the 12-inch) — the HFX series brings HARD-HITTING BASS to any build — BIG or small.

Built to hit. Tuned to stay clean. HFX subwoofers are engineered with heavy-duty, powder-coated steel frames, pressure-treated, durable foam surrounds, and dual voice coils that keep bass tight, controlled, and distortion-free — even when you push it.

Get ready for deeper lows, harder punch, and sound that holds together at every volume now in more subwoofer sizes!

To learn more, click here.

STILLWATER, OK (07.5.26) – Lori Boyer, KICKER’s Southeast Regional Sales Manager, has been named by the editors of Boating Industry magazine to its prestigious roster of 2026 “Women Making Waves.”

This major awards recognition, now in its ninth year, recognizes outstanding women leaders from all segments of the North American boating industry. Boyer was one of 30 nominees tapped for this honor and profiled in a feature story alongside all winners in the latest edition of Boating Industry magazine. A special event celebration to present the awards is slated for later this year.

“We are very proud of Lori’s outstanding recognition among her peers and appreciate the countless contributions she has made in her 38 years at KICKER,” said KICKER CEO Steve Irby. “Lori has certainly been a trailblazer and a highly dedicated member of the KICKER team. She has always focused on developing herself as an individual and a team member. Her dedication to product knowledge and expertise has made her a trusted and highly valued leader. We are very pleased by her significant distinction and well-deserved recognition.”

Boyer began her career as a file clerk at KICKER in 1988 and has proven her capability with eight progressive roles within the organization, each assuming new areas of responsibility. For the past 11 years, she has served as the southeast regional sales manager – the first female aftermarket manager in the company’s history –  with responsibilities for ongoing communications and strategic 1:1 partnership collaboration to help customers increase sales and improve profitability.

“I am so honored to be included among this group of outstanding women in the marine industry and very much appreciate the nomination and recognition,” said Boyer. “I’ve thoroughly enjoyed my career at KICKER and the continued opportunities for personal and professional growth.  After 38 years, I’m still learning and growing and loving the business more every day.”

Visit kicker.com for more.

MURRIETA, CA (07.03.26) – Global Audio Marketing, the exclusive U.S. distributor of MUSWAY, is proud to announce that respected industry veteran and multi-time champion Mel Valadez has joined the MUSWAY USA team.

With more than three decades of experience in the mobile electronics industry, Mel brings an exceptional combination of technical expertise, sales leadership, dealer development, product training, installation knowledge, and championship-level competition experience. His addition marks another major step in Global Audio Marketing’s continued investment in building one of the fastest-growing premium mobile audio brands in the United States.

Building a Premium Brand Through Innovation

As Global Audio Marketing continues expanding MUSWAY throughout the United States, the company’s focus remains clear—bringing German engineering, cutting-edge technology, and world-class dealer support to dealers across the country.
“At Global Audio Marketing, we’re not simply selling car audio products—we’re building a premium brand that dealers can believe in for years to come. MUSWAY is a German-engineered brand founded on innovation, technology, and uncompromising sound quality. Every product we introduce is designed to solve real installation challenges while delivering exceptional performance.

Just as important as the products is our commitment to our dealers. We believe our success is measured by their success. That’s why we invest heavily in training, technical support, marketing, and maintaining strong dealer margins that allow our partners to grow profitable businesses.

Mel shares that same philosophy. His passion for education, integrity, and helping dealers succeed makes him a perfect fit for the future we’re building.”

— Andrew Bishara, CEO, Global Audio Marketing

Leading Dealer Growth Across the South Central United States

Mel will oversee dealer development and support throughout Texas, Arkansas, Oklahoma, and Louisiana, focusing on new dealer acquisition, product training, DSP education, technical support, and strengthening relationships with retailers and installers.

A New Chapter

“I’ve dedicated over 30 years of my life to this industry because I truly love it,” said Mel Valadez. “Joining Global Audio Marketing and representing MUSWAY is an incredible opportunity. I’m excited to help build one of the industry’s most exciting premium brands while supporting dealers and sharing products I truly believe in.”

The Future of MUSWAY USA

Global Audio Marketing continues to expand its national presence through an experienced sales organization, comprehensive dealer support, technical training, and a strong commitment to customer service. The addition of Mel Valadez reinforces that commitment and represents another important milestone in establishing MUSWAY as one of the premier high-end mobile audio brands in the United States.

About MUSWAY

Inspired by the philosophy “Music Is The Way,” MUSWAY is a German-engineered premium mobile audio brand dedicated to creating innovative solutions for today’s automotive enthusiast. Combining advanced DSP technology, award-winning amplifiers, premium loudspeakers, and intelligent system integration, MUSWAY delivers exceptional sound quality without compromise.

Visit musway.com for more.

STILLWATER, OK (07.03.26) – Lori Boyer, KICKER’s Southeast Regional Sales Manager, has been named by the editors of Boating Industry magazine to its prestigious roster of 2026 “Women Making Waves.”

This major awards recognition, now in its ninth year, recognizes outstanding women leaders from all segments of the North American boating industry. Boyer was one of 30 nominees tapped for this honor and profiled in a feature story alongside all winners in the latest edition of Boating Industry magazine. A special event celebration to present the awards is slated for later this year.

“We are very proud of Lori’s outstanding recognition among her peers and appreciate the countless contributions she has made in her 38 years at KICKER,” said KICKER CEO Steve Irby. “Lori has certainly been a trailblazer and a highly dedicated member of the KICKER team. She has always focused on developing herself as an individual and a team member. Her dedication to product knowledge and expertise has made her a trusted and highly valued leader. We are very pleased by her significant distinction and well-deserved recognition.”

Boyer began her career as a file clerk at KICKER in 1988 and has proven her capability with eight progressive roles within the organization, each assuming new areas of responsibility. For the past 11 years, she has served as the southeast regional sales manager – the first female aftermarket manager in the company’s history –  with responsibilities for ongoing communications and strategic 1:1 partnership collaboration to help customers increase sales and improve profitability.

“I am so honored to be included among this group of outstanding women in the marine industry and very much appreciate the nomination and recognition,” said Boyer. “I’ve thoroughly enjoyed my career at KICKER and the continued opportunities for personal and professional growth.  After 38 years, I’m still learning and growing and loving the business more every day.”

Visit kicker.com for more.