Konnected Auto Restylin’ At The Monster Truck Doubleheader

Posted on July 20, 2026 by 12VoltNews in Featured.

GRAND JUNCTION, CO (07.21.26) – The Monster Truck Series at the Mesa County Fairgrounds Saturday, August 18th, was another opportunity for DJ Klamfoth and his company Konnected Auto Restylin’ to connect with consumers and enthusiast across a wide area.

Lorin Morrell, KICKER Events, once again reached out to DJ to participate at the doubleheader event. Kicker had a booth set up in the Fairground Center as people made their way into and out of the track.

**Konnected Auto Banners on the Fairgrounds fences.**

**The Doubleheader got started when Lorin Morrell rolled into Grand Junction after a 665 mile drive from Lake Havasu, AZ.**

DJ related “My shop caters to enthusiast looking to get their ride upgraded. We’re the only retailer of this type that does that within a 200 or 300 mile range. It was such a fun day for all as the fairground was packed with enthusiast and totally engaged attendees. As in previous years, we made literally hundreds of contacts under the tent meeting with attendees and showing pro- ducts in the booth and setting up jobs for the coming days. Looks like 6 or 8 jobs will happen”

**The showroom in DJ’s store features a ‘92 Mazda B2200 ‘No Wall Class’ World Record Holder a long with KICKER displays.**

Continuing, “It was also a family event for me as my daughters were on site and engaged during the pit party with Monster Trucks and took several several rides. Working with Lorin was great as all were Livin’Loud in Grand Junction.”

DJ has been a Car Audio enthusiast for most of his 46 years and has spent time on the sound-off circuit as a world record holder. DJ started his company nine years ago and is totally committed to providing the best service possible for his customers.

**KICKER had a large booth set up in the lobby where DJ and Lorin connected with attendees.**

**A cool Lorin selfie along with a smiling DJ.**

“Working KICKER events with DJ continues to be a very positive experience. DJ connects with consumers and enthusiasts at events and on the show floor in his store” Morrell related.

For more see kicker.com.

Creative Audio Turns Local Events Into Long-Term Customers

Posted on July 20, 2026 by 12VoltNews in Industry.

JOPLIN, MO (07.21.26) – Creative Audio is showing how community involvement can drive retail growth by taking its brand beyond the showroom. Through local automotive and motorcycle events, the retailer creates opportunities to connect with enthusiasts, build relationships, and introduce new customers to its products and services.

One of its signature efforts is the Third Thursday Gathering in Joplin, where owners of cars, trucks, motorcycles, boats, side-by-sides, and other custom vehicles are invited to gather outside the store. The event is open to everyone, regardless of where their vehicles were built or modified, creating a welcoming environment that encourages conversation and showcases the local customization community.

Creative Audio also strengthens its presence through motorcycle-focused events like Yeager’s Cycle Bike Night and the East x West Rally. These gatherings allow the team to educate riders on motorcycle audio and connect with customers.

By working alongside industry partners and participating in community events, Creative Audio has turned local gatherings into an extension of its showroom. The strategy goes beyond generating immediate sales. It builds visibility, trust, and long-term relationships while keeping the retailer closely connected to the enthusiasts it
serves.

Visit creativeaudio.net for more.

SEMA MPMC Media Trade Conference Celebrates 30 Years Of Driving Manufacturer-To-Media Connections

Posted on July 20, 2026 by 12VoltNews in Industry.

DIAMOND BAR, CA (07.21.26) – The SEMA Motorsports Products & Media Council (MPMC) will celebrate the 30th anniversary of its Media Trade Conference Feb. 2-4, 2027, in Orlando, Fla. Manufacturer registration is open now to MPMC, Truck & Off-Road Alliance (TORA), and Performance Racing Industry (PRI) business members, who can lock in discounted pricing through Sept. 8 at mediatradeconference.com.

For 30 years, the MPMC Media Trade Conference has been a powerful venue for motorsports parts manufacturers to build high-quality relationships with the media. Known for its “speed dating” format, the event enables manufacturers to engage in more than 40 half-hour meetings with journalists, podcasters, and content creators throughout the three days, with the goal of establishing valuable partnerships and getting their company news and products in front of the right audience.

“The Media Trade Conference is a high-performance engine for visibility and connection in the motorsports aftermarket,” said MPMC Chair Brian Bohlander. “In just three days, companies have the opportunity to engage directly with the voices that shape the industry, turning conversations into coverage and relationships into long-term momentum.”

Unlike other events that focus on buyers and sellers, the Media Trade Conference focuses on helping manufacturers find valuable media partnerships without the distractions of a busy trade show floor. It’s where brands drive their narrative, share product demonstrations, and discover new communication channels they may not have considered previously.

“Your network is your net worth, and the Media Trade Conference is a great way to meet different people that can help you grow your business,” added Bohlander. “That’s why this program has been successful for the past 30 years; it puts people in a room together to talk about what they do best and are passionate about — and magic happens.”

The Media Trade Conference will also feature daily networking opportunities to help attendees maximize making connections outside of meetings. Additionally, all attendees are invited to an evening reception featuring an awards ceremony recognizing the 2027 MPMC Robert E. Petersen Media Award winner.

MPMC, TORA, and PRI business members can save money by registering before the Sept. 8 early-bird pricing deadline. Media registration will open in October.

To learn more and to register, visit mediatradeconference.com.

Monster Trucks Were Livin’Loud With KICKER

Posted on July 19, 2026 by 12VoltNews in Featured.

GRAND JUNCTION, CO (07.20.26) – The Mesa County Fairgrounds drew Monster Truck enthusiasts on Saturday the 18th for a full day to experience real Monster Trucks. The Pit Party started the day with opportunities to see Monster Trucks up close, meet drivers and take pictures at the family-friendly fun event. A Monster Truck ride was available for an additional charge. The Pit Party kicked off the doubleheader day with an afternoon and evening with Monster Trucks on the Fairgrounds.

**Enthusiast entering the event and departing see products in the KICKER booth.**

Continuing “The temperature was unseasonably hot which affected the afternoon crowd but the evening event was past standing room only. There was such energy in the air, Monster Trucks in the air too!”

A KICKER booth was set up in the lobby under the grandstands by Lorin Morrell and DJ Klamfoth, with local KICKER dealer Konnected Auto Stylin’, Under the KICKER tent Lorin and DJ connected enthusiasts with a wide selection of KICKER products.

**Lorin Morrell snapped this selfie with DJ Klamfoth in the booth.**

**DJ is a very proactive retailer in Grand Junction and had his KAR store banners made to place on the fence.**

“DJ and I talked with hundreds of enthusiasts. We had some new KICKER products set up in a display and I know DJ set some jobs in his store this coming week. DJ has been a strong dealer in the area for over 20 years and is booked with installs into mid-August” Morrell, KICKER Events, related.

Concluding Morrell offered “The fairgrounds outside was the center of attention as amazing Monster Trucks were flying over lines of cars. Seeing that happen brought cheers from very excited crowd members. KICKER definitely connects with Monster Truck fans!”

Visit kicker.com for more.

Thousands Of Bikers Filled The Streets Of Downtown Joplin, MO

Posted on July 19, 2026 by 12VoltNews in Industry.

JOPLIN, MO (07.20.26) – Joplin should be known as the Sturgis of the south. On the weekend of July 17 and 18th the East x West Motorcycle meet up House of Speed event packed the streets of downtown Joplin. Vendors, bike shows, food, drinks, and music filled the streets.

**Chris Pace set for his next demo on the Dare To Listen JBL Trailer**

**Bikes filled the streets in Joplin for blocks.**

Chris Pace, and the Arrowhead Sales & Marketing Dare to Listen JBL trailer, was on site doing thousands of demos over the two days. Pace related “This is a big time Harley show and all Harley riders love Audio. With the JBL, infinity and Epsilon products live on the trailer we can demo speakers, amps and head units plus systems right on the trailer. The Dare To Listen JBL Trailer definitely was a magnet for the event.”

**Chris can demo complete systems on the trailer.**

Arrowhead Sales and Marketing is based in the Kansas City area and covers the MINK states. Pace is on the road frequently working dealer events plus shows spotlighting the JBL Dare To Listen Trailer. Two days before the East x West event Pace was on site at the Creative Audio show in Joplin.

**So many bikers can take the Dare To Listen challenge to upgrade their bikes.**

**Bikers can also visit the Route 66 Roadside Museum.**

“On the Dare To Listen trailer we have PA capability at events and LED lighting to add to the overall experience” Pace added.

For more see arrowheadsales@icloud.com

In Memory of George Wu

Posted on July 19, 2026 by slaytonja in Featured.

(07.19.2026) Over the weekend, the 12volt Central Studios Staff learned that George Wu passed away Friday night July 17th following a lengthy illness. With heavy hearts, we say goodbye to George, the heart and soul behind Atomic Loudspeakers.

A man of vision, passion, and integrity who dedicated his life to perfecting sound and building a brand respected worldwide.

He was an amazing engineer. A brilliant mind with an unmatched dedication to innovation, quality, and precision. He turned ideas
into performance- a true pioneer. He built Atomic Loudspeakers from the ground up with hard work, determination, and a love for music and performance. He was an innovator in the early years of the Car Audio research and development era. His legacy will live on in every speaker, in every note, and in every heart he touched.

George was a loving husband and father. He cherished his family above all else. His love, strength, and values will forever live in their hearts. He will be remembered for his kindness, humility, and unforgettable spirit

The 12volt industry thanks you George Wu!

Audio Pros at the NORTH OF NINE Truck Show

Posted on July 16, 2026 by 12VoltNews in Uncategorized.

BRANTFORD, ON (07.17.26) – The NORTH OF NINE Truck Show took place July 10th and 11th at the ESSA AgriPlex. The event featured Dirt Drags, Burnouts, Truck Pulls a Show and Shine with awards, vendors, beer garden, food trucks and more!

Area retailer Audio Pros, with GEMSEN and KICKER, had a major presence at the event with a large tent, demo vehicles, product, demos, and swag for attendees.

Audio Pros partners Ryan Pite and Mike Tlustos along with Chelsie worked the 2-Day event with the GEMSEN team members. “This was our first year to have a booth. We put the package together with the North of Nine event with great support from GEMSEN and KICKER. The weather was perfect and we had a great event.” Mike relayed.

**Audio Pros, GEMSEN and KICKER partnered to drive business north of the border.**

Adding “The ESSA AgriPlex is about 200 kilometers from our store. We loaded trucks with tents, products to sell and hit the road. We made social media posts letting all know July 10th and 11th was their chance to score exclusive event pricing on KICKER gear like never before. We did a ton of demos and sold speakers, amps, subs and more. We sold all of the T-Shirts we had and and are getting calls at our store this week. Partnering with GEMSEN and their support from KICKER will help Audio Pros drive business forward. We are looking forward to North of Nine 2027.’”

**Livin’Loud and Lightin’Loud grabbed attention!**

**The Audio Pros team made social media posts to drive traffic to the event.**

Mike Danbrook, Sales Manager along with VP of Sales and Marketing Mike O’Connor, were GEMSEN Team members supporting the team from Audio Pros. Two of the hottest demo trucks that grabbed attention were Pite’s bright red truck and Mike O’Connor‘s classic GMC pickup named ‘Rusty’.

**The Audio Pros store in Brantford is about 120 miles ESSA AgriPlex grounds.**

**KICKER was set to show and demo Livin’Loud to all.**

Danbrook related to the 12volt Central Studios “The Audio Pros booth was crazy busy! Demos were taking place throughout the event and this is certainly truck country so the KICKER truck products grabbed attention from attendees. Our booth was set up right by the burnout area so there was a lot of action around the booth… with a whole lot of smoke.”

Audio Pros, a proactive 12volt retailer north of the border, is definitely Livin’Loud!

Firstech Canada Appoints Industry Veteran Mike Dummer as Executive StrategicAdvisor – Channel Strategy & Integrator Success

Posted on July 16, 2026 by 12VoltNews in Uncategorized.

SASKATOON, SK (07.17.26) – Firstech Canada, a leading provider of innovative solutions for the custom integration industry, today announced the appointment of Mike Dummer as Executive Strategic Advisor – Channel Strategy & Integrator Success

In this newly established advisory role, Dummer will work alongside the executive leadership team to help shape the company’s long-term channel strategy and support continued growth across the residential and commercial integration markets. Leveraging decades of industry experience, he will provide strategic insight into market trends, channel dynamics, partner engagement, and business development initiatives that strengthen the company’s position within the custom integration community.

Dummer brings an exceptional breadth of experience to the role, having built his career from the perspective of an integrator while also serving in leadership positions that have helped manufacturers and channel partners navigate an evolving technology landscape. His deep understanding of systems integration, dealer operations, channel development, and emerging technologies has made him a trusted voice throughout the industry. Known for fostering strong relationships and advocating for the success of integration partners, Dummer’s expertise will help guide key strategic decisions as the company continues to expand its presence and deliver greater value to customers and partners.

“Mike is one of the most respected professionals in the custom integration industry,” said Bryan Sack, President of Firstech Canada. “For over 30 years, Mike has built his reputation by doing what every integrator strives to do, building a successful business through innovative builder programs, operational excellence, and an unwavering commitment to customers. We didn’t bring Mike to Firstech because we need someone to tell us what we’re doing right. We brought him here to challenge us, to help us think differently, and to ensure we’re making decisions through the lens of the integrator.”

“Our success is directly tied to the success of our partners. Mike’s experience gives us an invaluable perspective that will help shape our products, programs, and strategies for years to come. Just as importantly, he’ll be available as a trusted resource for our dealers as we launch exciting new initiatives designed to help them build stronger, more profitable businesses. I couldn’t be more excited to have him join our leadership team.”

“I’m excited to join Firstech Canada as Executive Strategic Advisor,” said Dummer. “Throughout my career, I’ve been passionate about helping the custom integration industry grow through collaboration, innovation, and strong channel partnerships. I look forward to working with the team to identify new opportunities, strengthen our relationships across the industry, and contribute to the company’s continued success.”

Dummer’s appointment underscores Firstech Canada commitment to investing in experienced industry leadership and reinforcing its focus on supporting integrators, distributors, and technology partners through strategic growth and market innovation.

Visit https://www.myfirstech.ca for more.

Keith Sonderling Gets It: SEMA Backs Labor Secretary Nominee

Posted on July 16, 2026 by 12VoltNews in Uncategorized.

WASHINGTON, DC (07.17.26) – The Specialty Equipment Market Association (SEMA) is enthusiastically backing the nomination of Keith Sonderling as Secretary of Labor, submitting a letter of support to the leadership of the U.S. Senate Committee on Health, Education, Labor and Pensions that urges his swift confirmation.

As a public servant, Sonderling, the U.S. Department of Labor’s (DOL) current Acting Secretary, has exhibited the strong leadership qualities needed to oversee one of the federal government’s most important agencies, with a keen understanding of labor and employment policy.

“It is vital that the individual who leads DOL be someone who will champion career pathways that support a diverse array of industries, engage with the private sector to train our nation’s evolving workforce, and can connect the dots between the activities that enhance Americans’ lives and the robust, job-creating industries that support them. Keith Sonderling is that individual,” the letter says.

SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman expanded on the letter’s sentiments: “D.C. functions best when our cabinet-level leaders walk the walk, and our experience is that Keith Sonderling gets it – he’s shown serious acumen for understanding how to build up industries where innovation is a direct pathway to sustainable job growth and American prosperity.”

SEMA connected in person with Acting Secretary Sonderling last week, and we were excited by his passion for the automotive community and knowledge of motorsports and racing.

The automotive aftermarket industry that SEMA represents employs more than 1.3 millionAmericans and pays wages and benefits in excess of $104 billion; the motorsports industry represents a career path for more than 300,000. These economically significant sectors of the economy employ more Americans than the U.S. airline industry.

For more information, visit www.sema.org.

The NORTH OF NINE Truck Show

Posted on July 15, 2026 by 12VoltNews in Uncategorized.

BARRIE, ON (07.16.26) – NORTH OF NINE took place July 10th and 11th at the ESSA AGRIPLEX. The event featured Dirt Drags, Burnouts, Truck Pulls a Show and Shine with awards, vendors, beer garden, food trucks and more!

**The Audio Pros loaded Chevy Pickup was spotlighted in the booth.**

**Mike O’Conner’s classic pickup ‘Rusty’ was up front in the booth.**

**Ryan Pite’s Audio Pros Chevy pickup lights up the bed!**

Area retailer Audio Pros, with GEMSEN and KICKER, had a major presence at the event with a large tent, demo vehicles, product, demos, and swag for attendees.

Mike Danbrook, Sales Manager along with VP of Sales and Marketing Mike O’Connor, were GEMSEN Team members supporting Ryan Pite and the team from Audio Pros. Two of the hottest demo trucks that grabbed attention were Pite’s bright red truck and Mike O’Connor‘s classic pickup named ‘Rusty’.