Northern Tool + Equipment Launches TV Show Highlighting Young Tradespeople

The following article was published on TheShopMag.com.

BIRMINGHAM, AL (12.30.25) – Minnesota-based Northern Tool + Equipment is partnering with RACER Network to launch a first-of-its-kind television series highlighting the next generation of tradespeople — namely, high school CTE (career and technical education) students. A new four-episode series will follow Tennessee’s LaVergne High School CTE juniors and seniors as they participate in the Legends Challenge: Student Build from Northern Tool — transforming a Harley-Davidson Nightster into an XR750-inspired flat-track racer with hands-on mentorship from racers and builders.

“The work these students are doing belongs on the big screen,” said Frank Crowson, chief marketing officer at Northern Tool + Equipment. “RACER Network fans—and motorsports diehards everywhere—are going to see real talent, determination and teamwork on display. This is a serious challenge; even seasoned pros would be pushed to finish a build like this in just 174 days.”

The series is anticipated to air in 2026. Updates can be found on social media and Northern Tool’s YouTube channel.

Continue reading this article here.

The 12volt Spin-To-Win Wheel Is Set To Spin In Year 7

SHREVEPORT, LA (12.30.25) – WTF… Win This Friday. The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. We are now celebrating 351winners and 7 years of the weekly 12volt Spin-To-Win Wheel.

CRUX Interfacing Solutions was the first brand to award a prize and Stereo & Video Center was the first winner. The date was December 19th 2018. The latest 12volt Spin-To-Win Wheel Winner, Number 351, was J&A Electronics. The Wheel landed on the Massive Audio space Friday morning December 19th,

Spinning out a new winner each Friday, a 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, PowerBass, CRUX, Q Power, JBL, RDV, Massive Audio, JVC, KENWOOD, ESB Audio, ZAPCO, King Boxes and VIPER plus 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel Friday, January 9th 2026.

Wheel winners can also win a check from the 12volt News.
Some brands have products in the 12volt Central Studios for Wheel Winners.

Stay tuned to 12voltnews.com on the web and @12voltnews on Instagram and Facebook for 12volt Spin-To-Win winner announcements every Friday!

Code Zero Customs Named The Best Car Stereo Store In Tulsa OK

TULSA, OK (12.29.25) – Code Zero Customs has been officially recognized as the Best of 2025 Tulsa Award winner in the Car Stereo Store category. This honor is based on verified data from Google reviews as analyzed and certified by Business Rate in Phoenix AZ.

Cody Landis and the Team at Code Zero Customs are rooted in the Tulsa area and participate in area shows like the Starbird Show, FFA Customs Car Show, Low-n-CLEAN and SLAMBOREE. A very strong presence at events like these showcases the possibilities of aftermarket car audio, in-vehicle connectivity and aftermarket automotive upgrades to consumers throughout the wide Tulsa area.

This visibility includes a large tent area and project vehicles on display that drives awareness and business for Code Zero Customs. “At shows our goal is to put our brand in front of enthusiasts. Attendees ask if we are local so they can come to our store to talk about projects for their vehicle” Landis related to the 12volt Central Central following an event.

For more see codezerocustoms.com

SEMA Vision 8 Recipients Celebrated for Impacting the Auto Aftermarket

The following article was published on TheShopMag.com.

DIAMOND BAR, CA (12.29.25) – SEMA revealed the latest honorees of its Visionary 8 program, recognizing eight rising professionals for their leadership and impact in the automotive aftermarket. Open to SEMA members aged 35 and under, the program raises awareness of rising stars who are on track to change and/or advance the automotive specialty equipment market.

“This year’s SEMA Visionary 8 have a work ethic and passion for the industry that is truly inspiring,” says Joe Escobar, SEMA manager of recognition programs. “We’re proud to celebrate their accomplishments and thank them for their energy and fresh perspective that has elevated the aftermarket for the better.”

Jose Acevedo, Owner/Photographer/Editor, Ace Graphix
Acevedo became the youngest photographer published in Street Trucks Magazine. He has also landed multiple magazine front covers, earned the role of Editor for OBS Builder’s Guide and organized his own truck show, “Rio Heat,” a grassroots event that highlights the power of community in South Texas.

Adi Bathla, CEO & Co-Founder, Revv
Bathla is a product strategist who has redefined the collision repair space through innovation and integration. As co-founder of Revv, he built a category-defining advanced driver-assistance system (ADAS) platform that turns a VIN/estimate into OEM-required calibrations, compliant documentation and insurer-ready invoices.

Anna Glennon, Senior Account Executive, Khan Media
Glennon helps brands find their voice and connect with audiences through dynamic storytelling and relationship building. Through her work at Khan Media, she has expanded opportunities for both established companies and emerging creators, helping to shape the next generation of industry communication.

Payton Matlock, OEM Specialist & New Business Developer, Transfer Flow Inc.
Matlock combines technical expertise with business insight to oversee full-cycle OEM projects from concept to production. Her ability to manage complex programs, support regulatory compliance and drive cobranded product success has positioned her as a trusted partner for OEM innovation.

Continue reading this article here.

12volt Companies Connected With Friends And Followers With Merry Christmas Social Media Posts

Presley and I wish all across the 12volt industry a very Merry Christmas and Happy New Year’s 2026.

SHREVEPORT LA (12.26.25) It was terrific to see 12volt companies across the 12volt industry utilizing social media to wish their followers and friends Happy Holidays and Merry Christmas 2025 messages. Their custom graphics delivering the heartfelt Merry Christmas and Happy Holidays messages jumped off the screen of the 12volt Central Studios iPhone on Christmas Day.

The 12volt Central Studios Santa sleigh is now headed back to the North Pole for a much-needed rest before the trip back to the USA for Christmas 2026.

The posts above were selected from the hundreds of Merry Christmas and Happy Holidays posts that 12volt Central Studios staff members noted on social media posts.

Happy Holiday’s 2025 And Merry Christmas To All Across The 12Volt Industry

SHREVEPORT, LA (12.24.2025) – We truly wish all across the 12volt industry a Merry Christmas and Happy Holidays Season 2025.

During this time of the year we wanted to take time to thank all across the 12volt industry for their support, encouragement and business in 2025 as we continue to work each day to showcase positives across the 12volt industry.

The year 2025 continued to be an uncertain time in the world and 12volt industry with so many changing factors in play. In many cases inventory supply issues continued in 2025 but tariffs and high inflation continued to impact consumer spending on non-essentials. Increases in online spending continues to impact the brick and mortar 12volt marketplace as well. Black Friday and Cyber Monday online sales again reached record levels.

The Christmas tree is up in the 12volt Central Studios. From the 12volt Central Studios, we encourage all to evaluate their situation and play to their strengths. Build on your company’s strengths and highlight the positives in your every day activities. Play the In-Store Experience and Professional Installation cards everyday. Manufacturers, Distributors, Rep Firms and Retailers alike must work to inform and connect to showcase our industry’s products to consumers. Consumers must be informed about our products and the positive ways those products can add to their in-vehicle safety and enjoyment experiences.

Let’s all work to make a bigger pie for all to share across the 12volt industry.

We look forward to continuing to showcase positives from companies across the 12volt industry in 2026 and beyond.

Kingdon Audio Utilizes PowerBass Graphics To Make Social Media Posts

ABILENE, TX (12.23.25) – Kingdom Audio is a proactive 12volt retailer in Abilene, TX. Willie Johnston and Drew Whitten are industry veterans driving business in the 12volt industry along with automotive services.

Drew Whitten (L) and Willie Johnston picture in front of Kingdom Audio in Abilene, TX.

12volt Central Studios staff members noticed terrific posts that the company is making with PowerBass products which prompted a call to the company. In a call with Drew Whitten he indicated that the way to reach consumers today is social media and not through radio and TV channels. The striking posts utilized graphics of products available from PowerBass and the company created the graphics and added in their logo and contact information.

“All members of the 12volt industry definitely need to work together and utilize all the tools available to let consumers know what we offer to max the safety and enjoyment in their rides” Whitten stated.

Erik Harbour, PowerBass VP, related “We provide the logos and images of products for all of our dealers in our dropbox. It’s terrific to see retailers, like Kingdom Audio, utilizing those tools for visibility and to drive business locally.

Kingdom Audio and Whitten Automotive are family owned businesses rooted in the Abilene TX community. The companies prioritize customer satisfaction and strive to exceed expectations from each service. The company also utilizes resources from
other vendors to create social media posts.

Stay tuned for more.

Contact whitten2auto@yahoo.com for more.

Sony’s First EV with Honda Will Let You Remotely Play PS5 in Your Car

Article written by Jackson Chen for engadget.com.

NEW YORK, NY (12.23.25) – Faraway road trips just got a lot easier, at least for the passengers. Sony Honda Mobility, the joint venture between the two Japanese conglomerates created to produce electric vehicles, announced that its Afeela EV will come with PS Remote Play. While playing video games in a car may be a niche feature, it means drivers will have something to do when parked, and passengers can chip away at their favorite RPGs during long drives.

According to the announcement, the Afeela will be able to run your PS5 and PS4 consoles remotely through the infotainment system’s integrated display. You can even grab your DualSense controller from home and get right back into the game after jumping in your Afeela. Sony Honda Mobility said a 5Mbps broadband connection is required to play, and a 15Mbps rate will deliver a smoother experience.

Read the full article at engadget.com.

The 12volt Central Studios Creates a New Way to Connect Across the 12volt Industry… and Beyond

SHREVEPORT, LA (12.23.25) – In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive business into brick and mortar retailers. Consumers can’t feel the bass in their chest or experience the separation of highs and mids on a smartphone or laptop.

As David Toliver got to hit ready to hit the road this week the Synergy Marketing website is available for all to check out with the custom QR code.
Scott Rogers let’s all see the N&H line card as a Christmas present with a quick scan of the custom QR code.

The 12volt Central Studio staff has created a new tool that works across the board.… a custom QR code for industry members. The custom QR code can take industry members or consumers right to a specific website and message.

A quick scan of this QR code, and you could see the latest industry news from the 12volt Central Studios.

There are so many ways for industry members to utilize a custom QR code. It could be printed on a business card or some type of flyer that a retailer could have on their counter or an industry member could have on site in their booth at a trade show. The possibilities are almost endless and all it takes is for an individual to take out their phone, tap the camera icon and open the QR code. From that point the website owner’s message or offer is front and center.

For more info email mike@12voltnews.com

The KICKER AMA ArenaCross Packed The Idaho Center

NAMPA, ID (12.22.25) – The Idaho Center, in the Boise suburb of Nampa, was Livin’Loud during the 2025 KICKER AMA ArenaCross Saturday night December 20th. Area KICKER retailer Sound Hound Stereo, with Byll, Darin and Michelle, were in the KICKER booth with Maddog_Media’s Lorin Morrell.

The arena was packed Saturday night.

Morrell, who orchestrates the AMA ArenaCross events, related “It was a great night of action. Saturday night the arena was packed. The Pit Party drew enthusiasts onto the track to get the evening started. The line was backed up to the lobby as people waited to get onto into the Pit Party. Meeting riders and checking out their bikes was enjoyable for all. The KICKER booth in the lobby area had tables with products displayed for car, truck, marine and motorsports. Some of the products were the first time on site at an ArenaCross.”

The Sound Hound Stereo booth, showcased KICKER products and a loaded Can-Am.
The pit party drew a large crowd.

Continuing “Adding to the evening was a big upgrade in the PA system with 16 KICKER KMTC Marine Tower speakers being driven by KICKER Amps with Zach behind the Mic announcing action on the track. Plus Having Byll, Darin and Michelle in the house for their Sound Hound store was terrific. Their store in Caldwell is only 8 miles from the Idaho Center in Nampa. They certainly did connect with a lot of people and enthusiasts from the area. They reconnected with several from last year and made appoints for jobs in the coming days” Lorin added.

Riders flying high on the track.
Lorin, Darin and Michelle pictured with the happy Bullfrog winner of the T-shirt toss.

The Sound Hound Stereo team connected with many people and handed out over 200 cards in addition to quoting several jobs. Sound Hound Stereo is celebrating our 30th Anniversary this year. KICKER is a go to brand in the store. Auto, truck, marine and motorsports products are all hot categories in Idaho and KICKER has products in all those categories… Bullfrog portables too. Participating with KICKER again and Livin’Loud at the AMA ArenaCross was certainly a Win Win.

The AMA ArenaCross sponsored by KICKER continues with Round 3 in Loveland, CO January 3rd 2026.

Visit kicker.com for more