Thrilling Motorsports Activations Set for 2024 SEMA Show

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DIAMOND BAR, CA (10.29.24) – The Specialty Equipment Market Association (SEMA) is bringing motorsports action to the 2024 SEMA Show, Nov. 5-8 at the Las Vegas Convention Center. Attendees can experience high-octane outdoor activations and immersive experiences that will showcase the industry’s high-performance products, iconic vehicle builds, and freestyle motocross in action.

Spanning millions of square feet of indoor exhibit space, the 2024 SEMA Show will spill outside of the halls and into the parking lots. Live drifting performances, product demonstrations, and hands-on experiences will encompass the outside grounds, offering Showgoers a sensory-rich experience that exceeds traditional trade show norms.

“Our goal is to deliver memorable experiences that facilitate discovery, connection, and engagement,” said SEMA Trade Show Director Andy Tompkins. “Attendees can expect new attractions and activations, along with the same tire smoke, jaw-dropping performances, and electrifying displays that have become hallmarks of the Show.”

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — including more than 580 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.

Below is a sampling of outdoor activations in store across the campus during Show hours:

Battle of the Builders
Booth #81218, Silver Lot (outside of Central Hall)
Now in its 11th year, the industry’s leading vehicle competition heads outside and provides a platform for builders to showcase their skills. The program recognizes class champions in four categories — Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns – and an overall champion.

This unique program helps attendees and millions following the action online, spot trends and see the latest techniques of some of the world’s most influential builders. The action unfolds throughout the week.

Horsepower Rodeo
Booth #73000, Diamond Lot (adjacent to West Hall)
The Horsepower Rodeo will unite the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience.

Nitro Circus
Booth #84050, Silver Lot (outside of South Hall)
Nitro Circus will showcase an electrifying demonstration featuring renowned Freestyle Motocross (FMX) athletes Keith Sayers, Luke Dolin, Willie Elam, Kieran Ursua, and more, who are set to push the boundaries of what’s possible in action sports. Nitro Circus and SEMA have enjoyed a long-standing partnership, thrilling fans for the past 10 years. This year’s high-octane display will be no exception, giving fans a taste of the adrenaline-packed experience Nitro Circus is famous for.

OPTIMA Unleashed
Booth #84380, Bronze Lot (outside of South Hall)
The attendee-favorite OPTIMA Village returns to the SEMA Show with a new-for-2024 activation called OPTIMA Unleashed. The full-throttle experience will feature finely tuned engines roaring to life, the exhilarating scent of burning rubber filling the air, and the heart-pounding excitement as high-performance cars push their limits.

Nearly 100 vehicles will gather at OPTIMA Unleashed on Tuesday to be part of the OPTIMA Ultimate Street Car Invitational (OUSCI), where they will be judged on the construction and modifications that enhance the look, performance, or functionality of a stock vehicle while maintaining or enhancing the daily drive comfort features and accessories. Following the close of the SEMA Show on Friday, the OUSCI vehicles will roll out of the Bronze Lot to complete their road rally to Las Vegas Motor Speedway, where the remaining autocross and road course segments of the overall competition will be completed on Saturday, Nov. 9.

Ride With Us
Booth #72000, Diamond Lot (adjacent to West Hall)
Ride With Us will provide attendees free 30-minute introductory motorcycle riding experiences designed for anyone who’s thought about or wanted to try riding a motorcycle but hasn’t yet. The company provides everything needed, including riding gear, to experience the thrill of two wheels.

RWB Live Build
Booth #81290, Silver Lot (outside of Central Hall)
In partnership with 503 Motoring and the SEMA Show, Akira Nakai of RWB (aka Rauh Welt Begriff) Fame will build a 2007 Porsche 997.1 GT3 into his latest work of automobile art. This will be the first GT3 outside of Nakai’s personal car in Japan that will get the RWB wide-body treatment. This will be a LIVE and in-person build taking place in the Silver Lot. This feature area will also include other well-known RWB Builds and their owners for an interactive experience and opportunity to learn more about all things RWB.

Shell Performance Unbound
Booth #80001, Silver Lot (outside of Central Hall)
At the Shell V-Power NiTRO+ booth, Show attendees can get up close and see the #22 Shell-Pennzoil Ford NASCAR and experience the thrill of what it’s like to drive a race car in one of the race simulators. The all-new V-Power NiTRO+ Performance experience will feature Shell’s scientists discussing Shell’s premium gasoline.

Attendees can complete the Passport game, available only at the Shell V-Power NiTRO+ booth, to have a chance to win a drifting experience with the RTR Motorsports professional drivers powered by Shell Fuel. There will also be a chance to win fantastic prizes and giveaways throughout the week. Don’t forget to tag Shell on social media and be sure to follow the action using the hashtag #ShellVPower.

Across the campus, attendees can also see the latest builds and rigs creating one of the world’s greatest displays of vehicles, including those dedicated to Overlanding.

To learn more about the 2024 SEMA Show or to register, visit SEMAShow.com.

Metra Unveils Exciting All-In-One Audio Kits at SEMA

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HOLLY HILL, FL (10.29.24) – Metra Electronics has collaborated with VIBE Audio, the UK’s number one car audio brand, to create state-of-the-art all-in-one audio systems that will be unveiled at the 2024 SEMA Show. These new products will be showcased from November 5th to 8th in the North Hall of the Las Vegas Convention Center at booth #10439. Engineered for seamless integration and exceptional sound performance, these kits are designed to enhance the audio experience with crystal-clear highs, robust mids, and deep bass.

Vehicle applications for these new kits include:

  • Select BOSE amplified 2019-2024 GMC Sierra/Silverado (GM-PPKT-1)
  • Non-amplified 2024-up* Jeep® JL (JP-PPKT-1)
  • Amplified 2024-up* Jeep® JL (JP-PPKT-2)
  • Non-Amplified 2018.5-2023 Jeep® JL (JP-PPKT-3)
  • Amplified 2018.5-2023 Jeep® JL (JP-PPKT-4)

Each of these comprehensive new vehicle-specific audio kits include everything needed to install a premium aftermarket audio system in one convenient package. Every included component works harmoniously to deliver unparalleled sound quality and ease of installation.

These kits combine VIBE’s premium amplifiers, a set of hand-picked VIBE speakers that complement the acoustics of each specific vehicle, VIBE subwoofers and enclosures, and Metra products that make installation easy, including vehicle-specific plug-n-play amplifier interfaces, pre-tuned to provide best-in-class audio performance. All necessary power and vehicle-specific mounting accessories are included for a straightforward installation process. The GM-PPKT-1, JP-PPKT-2, and JP-PPKT-4 are designed for amplified vehicles and include amplifier installation harnesses that bypass the factory amplifier and utilize OE speaker wires to minimize wiring.

Contact your Metra Electronics sales representative or visit MetraOnline.com for more information. *Visit the Vehicle Fit Guide at MetraOnline.com for up-to-date vehicle-specific information.

Tint World Earns Prestigious Spot on South Florida Business Journal’s Private 100 List

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BOCA RATON, FL (10.29.24) – Tint World Automotive Styling Centers has earned a spot on the South Florida Business Journal’s 2024 Private 100 list, recognizing the top private companies in the Palm Beach, Broward, and Miami-Dade tri-county region based on growth and revenue.

“I always dreamed of starting and growing a thriving business in Florida,” said Charles J. Bonfiglio, president and CEO of Tint World. “To be included on this list of elite companies reflects our dedication to excellence for our customers and franchise owners both in our home state and nationwide. Each new location we open not only provides drivers with the latest trends and technology in automotive styling, but it provides a business opportunity for each individual owner and introduces more jobs into the community.”

So far in 2024, the nation’s fastest-growing automotive styling franchise has opened 14 new locations and entered three new states. In 2023, a record 22 Tint World locations earned at least $1 million, with three topping the $2 million mark.

“Over the past year we’ve continued to build on our own record success and have introduced the brand in new states,” Bonfiglio said. “The overall growth and success of Tint World is a reflection of the dedication each franchisee has to serving their communities with the highest quality products and service.”

Recent partnerships with leading global brands Xpel, Transitiv and Netsertive as well as multiple strategic leadership hires helped drive Tint World’s continuing success.

Tint World Automotive Styling Centers offer sales and installation of auto accessories, mobile electronics, audio and video equipment, security systems, custom wheels and tire packages, window tinting, vehicle wraps, paint protection films, detailing services, nano ceramic coatings, and more. Tint World is a leading provider of residential, commercial and marine computerized window tinting and security film services, operating locations throughout the U.S. and abroad, with franchise opportunities available worldwide.

Visit  www.TintWorld.com  for more.

Petra Industries and Pioneer Car Audio Hold Successful Beats & Bites Event

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EDMOND, OK (10.28.24) – Petra Industries hosted its Beats & Bites Event at The Petra B2B Store. It provided area car audio dealers and installers an opportunity to network with their peers and get exclusive, event-only discounts on Pioneer and other car audio products. In addition to receiving an event T-shirt and Pioneer swag, the 40 attendees also got an up-close and personal look as Pioneer unveiled its newest head unit – the DMH-WT6000NEX – as well as two others – the DMH-W3000NEX and DMH-2000NEX. Michael Merryfield, Pioneer Midwest Director of Sales, was on hand to do the unveiling.

A portion of the audience engaged in the presentation.
Dealers during a new Pioneer receiver demo.

“I had an amazing time attending Petra Industries’ Beats & Bites event in Oklahoma,” said Merryfield. “All the dealers I spoke to were excited about the 3 new models Pioneer was showcasing. Petra also ran amazing promos on all Pioneer head units, speakers, and amps. The dealers and installers took advantage of the special pricing and loaded up to be ready for Black Friday sales. Overall, it was very beneficial for everyone to get face to face time.”

Petra Industries is the exclusive distributor of Pioneer car audio products for the states of Arizona, Colorado, New Mexico, Oklahoma, and Utah. In September, Petra and Pioneer held a new product training webinar on the DMH-WT6000NEX. October’s Beats & Bites provided an in-person opportunity to ask questions and learn even more about the new lineup of head units from Pioneer.

“The Beats & Bites event was an incredible experience, bringing together our partners and dealers for meaningful, face-to-face interactions,” said Ed Lacy, District Manager of Outside Sales and The Petra B2B Store Manager. “The excitement around Pioneer’s new models, especially the DMH-WT6000NEX, was electric. Dealers took full advantage of the exclusive promotions, stocking up on Pioneer head units, speakers, and amps to gear up for the busy holiday season. It’s events like these that strengthen relationships and set everyone up for success.”

The Beats & Bites Event also provided area dealers and installers an opportunity to show off their customized vehicles that showcased Pioneer car audio setups as well as win prizes.

Visit petra.com for more.

CarPlay Support for AL6-K01 Ambient Lighting Kit

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ENGLEWOOD, CO (10.28.24) – VAIS Technology has introduced CarPlay support for its Ambient Lighting Kit p/n AL6-K01. This enhancement allows users to manage the ambient lighting directly from either factory-installed or aftermarket radios. The controls provided enable users to adjust both the color and brightness for the front and rear zones independently.

VAIS will be displaying all of its products on the SEMA show floor this year in the North Hall Booth Number 10822.

“The AL6-K01 Ambient Lighting kit has been available since the summer of 2022, and we’ve been hearing from our dealers that it would be great if they could control the lighting using the radio instead of relying solely on the app.,” Eugene Kaspin says. “Using the app to manage your ambient lighting is certainly a handy option, but with CarPlay, you can enjoy even greater convenience directly from your radio screen. It has been a challenge to get this approved by Apple and it took some time. We’re excited to offer this functionality to our customers.”

VAIS plans to introduce support for Android Auto in the near future, aiming to provide Android users with an equivalent level of control and functionality.

VAIS will be displaying all of its products on the SEMA show floor this year in the North Hall Booth Number 10822.

AL6-K01, MSRP $149.99, is a Fiber Optic based interior ambient lighting kit that adds 6 light outputs throughout the vehicle. Developed by VAIS Engineering, this kit is ideally suited for installation in various locations, including the front and rear footwells, cup holders, and the center console. The accompanying LitLED app empowers users to customize their lighting experience by adjusting both color and brightness through a selection of swatches or a color wheel interface. This high-quality OEM kit is backed by a three-year warranty, contingent upon professional installation, ensuring both reliability and performance for the end user. More information can be found here: https://vaistech.com/ambient-lighting/

New HID to LED Conversion Bulbs to Debut at SEMA

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HOLLY HILL, FL (10.28.24) – Heise LED Lighting Systems by Metra Electronics will display new HID to LED conversion bulbs from November 5th to 8th at Metra’s main SEMA Show booth, #10439, in the North Hall of the Las Vegas Convention Center. These direct-connect LED bulbs are designed to replace high-intensity discharge (HID) bulbs to provide superior light output.

They are available in D1, D2, D3, D4, or D5 headlight options to fit a wide range of vehicle applications and allow a seamless conversion with a simple bulb swap. This modern design offers an efficient, long-lasting solution that provides safer nighttime vision for drivers with an upgraded, more focused beam pattern. They are sold as a pair and provide instantaneous full-lumen start-up.

Features:

  • Direct plug-n-play connection to the factory ballast
  • Double-sided 30-piece wick
  • IP Rating: IP67
  • Lumens: Up to 5,000lm per bulb
  • Lifespan: 50,000+ hours
  • Material: Durable aerospace-grade aluminum
  • Operating temperature: -40ºC to 120ºC
  • Up to 90 watts total (45 watts each)
  • Color temperature: 6000K to 7000K
  • 3-year warranty

More product details are available at HeiseLED.com or by contacting a Metra Sales Representative.

VOXX Electronics Teams Up with MegaRexx Trucks at SEMA

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ORLANDO, FL (10.25.24) – VOXX Electronics Corporation (VEC), a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX) and a leading innovator in aftermarket automotive electronics, connected car solutions, and vehicle interior enhancements, is excited to announce its partnership with Signature AUTOSPORTS to feature one of its Original MegaRexx® Trucks at the VOXX booth during the 2024 SEMA Show. The spotlight will be VOXX’s Leather Craft custom upholstery and SmartTV seatback entertainment system, seamlessly integrated into this powerful machine.

On display will be the Original MegaRexx 2023 F-250 Super Duty Crew Cab Lariat Ultimate Tremor, a fully loaded powerhouse equipped with a 6.7L Power Stroke Scorpion V8 Turbo-Diesel engine, delivering an impressive 500 horsepower. The truck’s aggressive stance, amplified by massive 46×15.5-inch Michelin XZL tires, is sure to turn heads. To top it off, the truck is now outfitted with the AUDIOVOX Dual 10.1” Seat-Back Entertainment System and a fully custom LEATHER CRAFT kit.

Don’t miss your chance to see this killer truck and all the newest VOXX Electronics gear in person!

Visit VOXX and MegaRexx at the 2024 SEMA Show, North Hall, Booth #10809, Las Vegas Convention Center.

For more information about VOXX Electronics Corporation, AUDIOVOX, LEATHER CRAFT, and their range of automotive aftermarket solutions, please visit https://www.voxxelectronics.com and http://www.leathercraft.pro/.

For more information about Signature AUTOSPORTS and MegaRexx Trucks, visit them at https://www.signatureautosports.com/ and https://www.megarexxtrucks.com/.

Axxess Launches New Integration Accessories at SEMA

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HOLLY HILL, FL (10.25.24) – Axxess by Metra Electronics will showcase new products at SEMA, including a DSP package, Total Control series interfaces, output generators, camera retention interfaces, a USB retention adapter, and more. These audio integrations will be shown from November 5th to 8th at Metra’s main booth, #10439, in the Las Vegas Convention Center’s North Hall.

DSP Package
The AXDSPX-HK5 is a complete DSP package designed to retain the OE functionality when upgrading S/PDIF amplified sound systems in select 2020-up* Hyundai/Kia vehicles. It includes a vehicle-specific amplifier bypass harness and features combined digital signal processor and data interface technologies that allow installers to upgrade their music experience and customize their sound. The DSP integrates with factory audio systems to retain chimes and voice prompts. Axxess’s DSPX series features 10 channels of output and a selectable 31-band graphic EQ or 5-band parametric EQ per channel. It offers a selectable crossover slope, independent equalization for each output, and the ability to read, write, and store configurations for future recall.

Total Control Interfaces
New interfaces have been added to Axxess’s Total Control series, designed for use when replacing the factory radio in select 2002-2024 Lexus/Toyota and 2007-2015 Mazda vehicles. These products utilize patented auto-detect technology that automatically detects the vehicle type, radio connection, and preset controls while allowing the ability to dual-assign steering wheel controls. They provide wires for multimedia radios (parking brake, reverse, speed sense), accessory power, 12-volt illumination output, and for retaining R.A.P. and balance and fade. The Total Control series is a universal solution designed to work with all major radio brands and can be manually programmed for most vehicles.

MOST25 Interfaces
Axxess is displaying two new interfaces for select 2009-2016 Porsche vehicles with MOST25 amplified audio systems. These interfaces provide accessory 12-volt power, parking brake, reverse, and speed sense NAV outputs, retain audio controls on the steering wheel, and are micro “B” USB updatable.

Radio Replacement Interface
A standard radio replacement data interface has been added to the lineup for select 2012-2018 Ford vehicles. This new interface retains R.A.P. (Retained Accessory Power) and provides 12-volt 10-amp accessory power and NAV output for parking brake, reverse, and speed sense. It features easy plug-n-play connectivity, and a pre-wired harness is included for Axxess’s AXSWC, sold separately.

Output Generators
Two new output generators will be introduced that are designed to fit select 2014-2024 Ford vehicles. They add up to eight accessory outputs, including accessory, reverse, parking brake, high beam, left and right turn signals, illumination, and vehicle speed. These products are easy to install with plug-n-play wiring and can be configured on a Windows PC via the Axxess Updater.

Camera Retention Interface & Harnesses
Axxess is displaying a camera retention interface designed to fit select 2023-up Jeep/RAM. The AXAC-CH8 is a camera-switching interface that retains the factory backup camera and allows for the installation of an aftermarket front camera and/or side cameras that can be added to the factory radio. It can connect up to three additional camera inputs while retaining the factory camera. New camera retention harnesses will also be shown at SEMA, designed for use when replacing the factory radio to retain the factory backup camera, which can be viewed through the display screen on the aftermarket radio. New vehicle applications for these harnesses include Select 2009-2016 Ford/Lincoln, 2010-2013 Acura, and 2006-2016 Toyota.

USB Retention Adapter
The AXUSB-MI2 fits select 2020-2023 Mitsubishi vehicles. The 12-inch-long adapter cable retains the factory USB port. This product is easy to install, with the radio connecting via the rear USB input.

*Visit AxxessInterfaces.com for up-to-date vehicle-specific applications. More product details are available at AxxessInterfaces.com or by contacting a Metra Sales Representative.

Massive Audio Celebrates 25th Anniversary

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LOS ANGELES CA (10.25.24) – “Folks, let me tell you, the GT12 -inch Subwoofer is fantastic—one of the best, believe me! It’s not just about sound; it’s about power output and detailed bass reproduction. With 500 watts RMS and a peak of 1000 watts, this subwoofer delivers massive, crystal-clear bass—trust me, nobody’s going to beat it. Made with top-tier materials like dual stacked Strontium magnets, Long throw motor design and high-grade direct tinsel leads, this sub is a total powerhouse,” John Velez related.

Continuing “Look, this is quality. The heavy-gauge steel basket, the custom high-roll surround—hand crafted greatness. You want that deep, rich bass that shakes the room, right? Well, this subwoofer brings it, folks. And the 2-inch high-temperature voice coil—that’s American craftsmanship at its best. They don’t make them like this anymore, and that’s the truth.”

John Velez, Sales Manager, pictured with the new Massive Audio GT 12 in the company’s Los Angeles HQ.

“This isn’t just for casual listeners. The GT12 is for serious audiophiles and enthusiasts. When you install this in your car, you’re going to dominate the streets, believe me. It’s got everything: durability, style, and raw power at a value. Everybody’s talking about it, and everyone wants it.”

“So, if you’re looking for the best subwoofer at an authentic price, you’re looking at it right now. The GT12 is a game changer, get the most from your cars stock charging system. Folks—Massive Audio has done something incredible here. Don’t miss it, get it while you can, because once it’s gone, people will be asking, “Why didn’t I act sooner?” …Get Massive, Massive Value, Massive Durability, Massive Performance.”

See Massive Audio at the 2024 SEMA Show, North Hall Booth 10321

Visit massiveaudio.com for more.

Heise LED Lights Up SEMA with New Products

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HOLLY HILL, FL (10.24.24) – Heise LED Lighting Systems by Metra Electronics will display new vehicle lighting and accessories at this year’s SEMA show. On display will be an assortment of new chasing ambient interior accent lighting, a chasing 12V power injector, solder-on adapters, accent light covers, and more. Show visitors can see these products from November 5th to 8th at the Las Vegas Convention Center at Metra’s main booth, #10439, in the North Hall and at its off-roading and powersports booth, #24743, in the Central Hall.

Chasing Ambient Interior Lighting
Four new chasing ambient interior lighting expansion packs will be at the booth that quickly and easily expand the Heise LED ambient lighting system in the interior of any vehicle. These sets all work with the Heise Connect chasing controller (HE-CHASE-CB), sold separately, allowing users to control their lighting via the free downloadable Heise Connect mobile app for smart devices. Four new chasing LED expansion packs are available:

  • 36″ Ambient strips 2-pack (HE-AMB-STR)
  • Ambient footwell lights 2-pack (HE-AMB-FWL)
  • Ambient door pocket lights 2-pack (HE-AMB-DPL)
  • Ambient door handle lights 2-pack (HE-AMB-DHL)

Chasing LED 12V Power Injectors
The HE-CHASE-PIH is a package of four 12-volt power injectors that make it possible to install Heise LED chasing lighting kits as a single loop of LED lights that encircle the entire vehicle and control it all from one Heise Connect chasing controller. Simply add one of the power injectors in line with the LED strip installation every 15 feet or every 16 rock lights. This will increase the length, eliminating the problem of splitting the installation to either side of the vehicle. These
power injectors work cohesively with all Heise chasing LED lighting, including strip lights, rock lights, tube lights, wheel rings, lightbars, cube lights, underglow kits, and grille lighting kits, as part of the Heise Connect Universe (HCU).

Solder-On Adapters
New 4-packs of Heise Connect solder-on adapters will be introduced, allowing installers to customize and expand chasing LED installations using their existing controller. They can extend

Heise LED lighting by connecting one of these adapters at the end of an LED strip or in-line at any point in the harness by simply cutting the strip or extension cable connector, soldering the adapter’s male and female connectors, and inserting wiring for a Y adapter, rock light, or other Heise lighting product. Four new options are available:

  • Chasing, works with HE-CHASE-CB controller (HE-CHASE-4PT)
  • Low voltage chasing, works with HE-CHASELV-CB controller, not compatible with HE-CHASE-CB (HE-CHASELV-4PT)
  • RGB, works with HE-RGB-CB controller (HE-RGB-4PT)
  • RGBW, works with HE-RGBW-CB controller (HE-RGBW-4PT)

Accent Light Covers
New black (HE-RLC-4B) and white (HE-RLC-4W) rock light cover 4-packs will be shown at SEMA that can be positioned to divert light downward for accent lighting or to diffuse the strength of the light when direct lighting is not needed. They are made from durable molded plastic that boasts high impact strength to ensure lasting performance, and stainless steel mounting hardware is included. These covers are compatible with Heise LED rock lights, and are installed easily over the existing lights, so drilling additional holes to mount them on a vehicle is unnecessary.

More product details are available at MetraOnline.com or by contacting a Metra Sales Representative.