Dallas, TX – January 3, 2025 – HARMAN International Industries has partnered with Crossover Marketing Group Southeast to represent the company in Oklahoma, Louisiana, and Arkansas for the Car Audio division, plus Louisiana, and Arkansas for the Motorsports Categories.

“We’re excited to work with Crossover Marketing Group Southeast,” said Shawn Spedding, Director of Sales, Mobile Aftermarket at HARMAN. “Their vast industry knowledge and strong dealer relationships make them the perfect partner as we expand our presence and deliver top-quality audio products in the territory.”

This new collaboration underscores HARMAN’s commitment to providing not only innovative products but also the local expertise and support necessary to build dealer relationships and driving results. By partnering with Crossover Marketing Group Southeast, JBL aims to strengthen its dealer network and deliver tailored solutions that meet the specific needs of the Oklahoma, Louisiana, and Arkansas markets.

“We’re proud to represent a brand as iconic as JBL,” said Shawn Simpson, Principal at Crossover Marketing Group Southeast. “Our focus will always be on helping dealers thrive selling HARMAN products.”

For more information Shawn Simpson, Principal (832) 594-4040

SHREVEPORT, LA (01.02.2025) – January 1st 2025 marked the beginning of a New Year filled with opportunities. Happy New Year’s 2025 to all across the 12volt industry!

The New Year 2025 presents all with opportunities to start with a clean slate and implement a fresh set of goals for the year ahead.

There is an old saying “Nothing is more constant than change.” The fact that online commerce continues to capture sales from brick and mortar retailers has become a constant that won’t change – unless brick and mortar retailers change their approach to the marketplace. E-commerce sales during the 2024 holiday season were up double digits over 2023. Between Black Friday and Christmas eve FedEx, UPS along with the US Postal Service combined to deliver over 2 billion packages. To be sure, not all of those packages were Christmas gifts. However, as online ordering surged, the majority were Christmas gifts. Estimates are over 18% pf those gift packages will be returned.

Brick and mortar retailers across the U.S. closed thousands of stores in 2024.

In the evermore digital marketplace, all brick and mortar retailers must change their mindset and marketing approach to engage the consumer marketplace. To be successful retailers must create an overall experience consumers can not get from an online retailer. Hearing crisp highs, and feeling bass in the chest, just can not be experienced online. Experiencing in-vehicle lighting plus power sports and marine installations first-hand will drive sales. Safety and convenience products, along with in-vehicle connectivity, are also categories where an exciting in-store experience can drive sales for brick and mortar retailers.

Social media outreach is an extremely powerful vehicle through which 12volt retailers can develop a legion of loyal followers and engage consumers. Mobile devices are in the hands of virtually all consumers today. The smartphone is such a valuable tool for 12volt retailers to showcase their respective message to their followers and consumers.

New product arrivals, hot installations, new in-store displays and proactive staff members represent ideal content to highlight through planned social media posts. By the time the morning coffee is brewed a far sighted 12volt retailer could have made an engaging Instagram post for his followers to checkout. That post could feature a new product with an invitation to come into the store for an exciting demonstration. As that Instagram post was made that content could have been shared to Facebook and Twitter accounts also.

For the good of our 12volt industry, the community of suppliers must endeavor to inform the world of the benefits mobile electronics products offer consumers. It’s is well known the price driven “Race to Zero” has stripped marketing budgets. Recent emphasis on high end in-vehicle audio, along with power sports for UTV, motorcycle and marine plus lighting, is a terrific way to kick off the New Year.

We look forward to seeing your company’s brand and positive activities showcased in the 12volt Central Studios in 2025.

SHREVEPORT, LA (12.31.2024) – January 1st 2025 marks the beginning of a New Year filled with opportunities. Happy New Year 2025 to all across the 12volt industry!

The New Year 2025 presents all with opportunities to start with a clean slate and implement a fresh set of goals for the year ahead.

There is an old saying “Nothing is more constant than change.” The fact that online commerce continues to capture sales from brick and mortar retailers has become a constant that won’t change – unless brick and mortar retailers change their approach to the marketplace. E-commerce sales during the 2024 holiday season were up nearly double digits over 203. Between Black Friday and Christmas eve FedEx, UPS, Amazon and the US Postal Service combined to deliver over 2 billion packages. To be sure, not all of those packages were Christmas gifts. However, as online ordering surged, the majority were Christmas gifts. Estimates are over 18% pf those gift packages will be returned.

Brick and mortar retailers of all categories across the U.S. closed thousands of stores in 2024.

In the evermore digital marketplace, all brick and mortar retailers must change their mindset and marketing approach to engage the consumer marketplace. To be successful retailers must create an overall experience consumers can not get from an online retailer. Hearing crisp highs, and feeling bass in the chest, just can not be experienced online. Experiencing in-vehicle lighting plus power sports and marine installations first-hand will drive sales. Safety and convenience products, along with in-vehicle connectivity, are also categories where an exciting in-store experience can drive sales for brick and mortar retailers.

Social media outreach is an extremely powerful vehicle through which 12volt retailers can develop a legion of loyal followers and engage consumers. Mobile devices are in the hands of virtually all consumers today. The smartphone is such a valuable tool for 12volt retailers to showcase their respective message to their followers and engage consumers.

New product arrivals, hot installations, new in-store displays and proactive staff members represent ideal content to highlight through planned social media posts. By the time the morning coffee is brewed a far sighted 12volt retailer could have made an engaging Instagram post for his followers to checkout. That post could feature a new product with an invitation to come into the store for an exciting demonstration. As that Instagram post was made that content could have been shared to Facebook and Twitter accounts also.

The Instagram Business Profile, which is free, features a contact tab. A follower can tap the contact tab and call the store from their smartphone as they view the post. Also, a follower can send an email to the store as well as get a map to the store. Making a post, with the opportunity to get an immediate response from a follower, is an amazing outreach 12volt retailers can’t pass up in today’s marketplace.

For the good of our 12volt industry, the community of suppliers must endeavor to inform the world of the benefits mobile electronics products offer consumers. It’s is well known the price driven “Race to Zero” has stripped marketing budgets. Recent emphasis on high end in-vehicle audio, in-vehicle connectivity, dash cams, power sports, motorcycles and marine plus lighting upgrades to promote it’s a terrific way to kick off the New Year 2025.

We look forward to seeing your company’s brand and positive activities showcased in the 12volt Central Studios in 2025.

SHREVEPORT LA (12.30.24) – In this digital driven cyber world it is more important than ever to drive store traffic into brick and mortar retail stores. All 12volt retailers have digital options to create a network of social media followers to drive store traffic for the in-store experience. Proactive 12volt retailers utilize those digital social media platforms.

The outside-the-store-experience is equally important for successful retailers. The retailer’s building and upgrades are a large portion of a 12volt retailer’s investment. Creating an eye-catching appearance from the street is an extremely important component to drive sales. A well maintaned parking lot is step one. Another important step is to let drivers from the street see that the store is in the car stereo and automotive aftermarket upgrade business.

A company demo vehicle spotlighted in front of a retail location is certainly an easy option, Showcasing a customer’s with just completed vehicle installation is another option. Many old-timers remember full expensive time-consuming in-vehicle car audio demo vehicles in the store’s parking lot.

Images below showcase several proactive retailers that spotlight vehicles out front plus highlight those vehicles with
social media posts. Large street-side signage is an ideal image setting. Positioning the vehicle to show the
company logo on the building in the background can add to grabbing eyeballs.

Vehicle lighting is a growing category across the 12volt industry. Smartphone control options add so many options for colors.
Winter time daylight savings adds to the timeframe a demo vehicle can grab eyeballs from the street. On building lighting can also add to grabbing drivers’ attention from the street.

Online sales continue to grow. In-store demos are the only way consumers can feel the bass in their chest and experience the mids and highs. Professional installation is truly an ace in the hole for 12volt retailers.

Let’s all continue to work to drive the in-store experience…beginning with the outside—the store experience.