BOSSIER CITY/SHREVEPORT, LA (01.20.25) – The KICKER Monster Truck event filled the Brookshire‘s Arena in Bossier City, Friday and Saturday nights, January 17 and 18th. Each night before the racing action attendees could be on the track for the Pit Party. During the Pit Party they were able to check out the Monster Trucks and visit with the riders in addition to taking images that would bring back memories of the event for years.
Top Monster Trucks on the track for the Pit Party included Big Foot, Geronimo, Predator, Prowler, Loud & Dirty and Psyacho Pat.
Monster Trucks were flying through the air on the track.
Attendees on the track for the Pit Party as soon as the gates opened.
As soon as the Pit Party activity ended there was action on the track. Monster trucks we’re racing up the ramps and flying over obstacle courses, crushing cars, racing around obstacles and doing tricks. All in the audience and on the track were Livin’Loud in the Brookshire’s Arena.
The Pro Monster Truck drivers were doing tricks.
Monster Trucks flying through the air brought applause from the audience.
The Kicker Monster Truck series connects the brand with enthusiasts and has a full schedule with events across the US as 2025 moves forward. Amarillo TX-Jan 31-Feb 1 and Hobbs NM February 8th are the next stops on the KICKER Monster Truck Seeries.
PHOENIX, AZ (01.20.25) – Cicada Audio is thrilled to announce the expansion of its representative team with the addition of two new firms: Trent Partners & Associates and Pacific Rim Marketing.
Trent Partners & Associates, represented by Matt Gonzales, Peter Huggins, and Matt Herald, will cover New York City and the New England states. Known as the premier Rep firm in the Northeast, Trent Partners is a six-member team highly regarded by retailers. With over 80 years of combined experience in the 12-volt industry, Gonzales, Huggins, and Herald bring a deep understanding of the unique dynamics of the New England and New York Metro markets. Their addition to the Cicada team ensures best-in-class talent in the Northeast.
Trent Partners team members Matt Herald, Matt Gonzales and Peter Huggins (L to R).
“Adding Trent Partners to our Rep network is a game changer,” said Marty Dean, Director of Sales at Cicada Audio. “They are the best team in the territory to carry the Cicada brand to new heights.”
Pacific Rim Marketing, represented by Mark and Valentina Giovannetti, will serve the Pacific Northwest Territory. Mark and Valentina bring a wealth of experience and extensive industry knowledge, making them invaluable assets to our network. Their dedication and commitment to excellence are evident through their consistent visits to independent dealers, fostering strong relationships and a deep understanding of local market needs.
Mark and Valentina Giovannetti
“We are thrilled to have Mark and Valentina join our team. Their expertise and passion for the industry align perfectly with our mission to provide exceptional service and products to our customers,” said Justin Miller, Regional Sales Manager of Cicada Audio.
“We are confident that Trent Partners & Associates and Pacific Rim Marketing will provide unparalleled service to our customers in the Northeast and Pacific Northwest, enhancing the Cicada Audio experience for our exceptional dealers. We look forward to the continued growth and success that these partnerships will bring,” said Ron Trout, President of Cicada Audio.
Contact Information:
Trent Partners & Associates: 53 N. Park Avenue Suite 200 – Rockville Centre, NY 11570 Phone: 516-594-5000
Pacific Rim Marketing: 15717 154th Ave NE – Woodinville, WA 98072 Phone: (425) 483-8469
For more information, please contact:
Cicada Audio: 3757 E Broadway Rd Ste 3 – Phoenix, AZ 85040 Phone: (480) 887-8699
Cicada Audio is a high-end manufacturer of best in-class motorcycle audio products.
LOS ANGELES, CA (01.20.25) – Cerwin-Vega proudly announced the launch of the VegaBuds, a premium wireless earbud solution that delivers superior sound in a sleek, ergonomic design. Incorporating Cerwin-Vega’s legendary Stroker™ technology, the VegaBuds redefine personal audio by delivering unmatched clarity, deep bass, and high efficiency in a lightweight, portable format.
“The VegaBuds reflect our commitment to bringing Cerwin-Vega’s legendary audio quality to every aspect of our customers’ lives,” said Bob Chanthavongsa, VP of Sales & Marketing at Cerwin-Vega. “With features like advanced Bluetooth technology, active noise cancellation, and extended battery life, these earbuds provide an unparalleled listening experience wherever you go.”
Key Features of the VegaBuds:
Advanced Stroker™ Technology: Experience rich, powerful sound with enhanced clarity and dynamic range.
Long Battery Life: Up to 7 hours of playtime (ANC off) and a compact charging case offering multiple recharges for all-day use.
Noise Cancellation: Active Noise Cancellation (ANC) ensures clear, uninterrupted listening, even in noisy environments.
Water Resistance: IPX4-rated protection makes the VegaBuds perfect for workouts and outdoor adventures.
Effortless Connectivity: Bluetooth 5.3 ensures a stable, wide-range connection for seamless streaming.
See Cerwin-Vega at the upcoming KnowledgeFest in Las Vegas booth 507.
12VOLT CENTRAL STUDIOS (01.18.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.
The 12volt Spin-To-Win Wheel rolled for the 305th time on Friday morning on January 17th. The Wheel landed on the Kenwood space and the Precision Car Audio and Tint slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We reached out to contact the lucky winning dealer in Riverview FL and left a message. Look forward to connecting with the lucky winner to let them know a Kenwood prize will be headed their way.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Lids-On-Demand, Massive Audio and VIPER. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN.
Congratulations to all.
WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 306 on Friday, January 24th.
BRADENTON, FL (01.17.25) – Mad Mark’s Stereo has been “Disturbing the peace since 1988” in Bradenton FL. Now Mark Turk and the Team are recharging for 2025 to continue the more than 30 years they been working to create their legion of happy customers.
Vehicles parked in front of the store definitely grab attention from the street.
Recently 12volt Central Studios staff noticed an image of a large KICKER logo being painted on one side of the building that is located on a very busy street in Bradenton. The new KICKER logo, 10’ high and 20’ wide, was painted by a local artist to replace a previous logo.
“Business at Mad Marks continues to be strong as we continually work to engage with consumers in our marketplace. On our busy street the car count is 55,000 cars a day. We have also added large signage on install bay doors for boats and RVs. The signage and vehicles parked out front add to attracting consumers into the store for the in-store experience” Turk related.
This area of the showroom spotlighted KICKER products with a Christmas theme.
Being based in Florida Mad Mark’s does a lot of marine and golf cart business along with audio, automotive aftermarket, performance and Powersports. Vehicles regularily parked in front of the store include bikes, UTVs, cars, trucks and golf carts plus custom projects. Relationships with local vehicle clubs adds to the ways Mad Marks connects with customers in the area. Harleys are rapidly growing in the install bays for upgrades.
This kayak was decked out in spotlighted in the showroom.
“I have a passion for my business that is virtually 24/7. I’m up at 5 AM and at the at the store or office for a full day by 6AM many days. We continually work to draw attention from the street and provide people an exciting experience when they enter the store” Turk related.
The wide selection of products and displays creates a WOW factor when consumers entered the store.
Turk recently moved to Chatanooga TN but connects throughout the day with the super 9 member team in Bradenton. “The Mad Marks Team is really a family as we all work together to provide the best products and work to make our customers very happy with their purchases. We see happy customers come in with their children and grand children for upgrades to their rides. There is definitely a WOW factor when consumers enter our store and that drives long term business” Turk concluded.
OCALA, FL (01.17.25) – B2 Audio USA, a leading innovator in high-performance car audio solutions, is proud to announce the arrival of a new lineup of B2 Audio products, now available in the United States for the very first time with Big Jeff’s Audio. With multiple containers of inventory en route, B2 Audio is fully stocked and ready to meet the demands of dealers and car audio enthusiasts alike.
Big Jeff is pictured outside the Big Jeff Audio HQ in Ocala FL with pallet of B2 Audio USA products in the background. He is holding the amazing new ZERO 15 amplifier with a small graphic added to showcase the interior on a ZERO 15.
This latest expansion underscores B2 Audio’s commitment to bringing premium, high-quality products to the U.S. market. From powerful amplifiers to precision-engineered subwoofers, the new product range offers unmatched performance and reliability that customers expect from the B2 Audio brand.
Just landed at Big Jeff’s Audio B2 Audio’s Zero amplifiers have become icons in the car audio industry for over 15 years. Zero Amplifiers have been the pinnacle of high-quality class D half-brigde amplifiers made in KOREA.
Zero6 Zero12 and the Zero15 are in stock and looking for potential dealers to run with this ever so fast-growing line.
Join the Movement. B2 Audio USA and Big Jeff’s Audio invites dealers to explore the potential of becoming an authorized retailer. Don’t miss this opportunity to align with a brand synonymous with quality and innovation.
For more information on how to become a B2 Audio dealer, please contact at orders@b2audiousa.com or call 730-B2A-UDIO (730-222-8346).
LOS ANGELES, CA (01.17.25) – Cerwin-Vega continues its legacy of high-performance audio innovation with the introduction of the VegaMini, a pocket-sized Bluetooth speaker delivering powerful, distortion-free sound for any setting. Combining a sleek design with advanced audio technology, the VegaMini sets a new standard for portable speakers.
“The VegaMini is the perfect blend of portability, durability, and Cerwin-Vega’s signature sound quality,” said Bob Chanthavongsa, VP of Sales & Marketing at Cerwin-Vega. “Whether you’re out on an adventure or relaxing at home, this speaker delivers unmatched audio performance in a compact and stylish design.”
Check out the new VEGA MINI line at KnowledgeFest in Vegas Booth 507.
Key Features of the VegaMini:
Big Sound in a Small Package: A 20W woofer and 10W tweeter deliver room-filling audio with a frequency response of 63Hz-20kHz.
Durable & Portable: Compact and lightweight at just 1.27 lbs., the VegaMini is IPX4 water-resistant for all-weather adventures.
Extended Battery Life: Up to 12 hours of playtime on a single charge, with fast USB-C charging.
Seamless Connectivity: Features Bluetooth 5.3 for easy pairing and a reliable wireless connection.
Availability and Pre-Order Details The VegaMini is now available for pre-order on Cerwin-Vega’s website.
Orders placed today will begin shipping out next week, ensuring customers receive their VegaMini promptly to enjoy its exceptional performance.
TEMPE, AZ (01.16.25) – MasterTech Expo is proud to announce the return of Custom Sounds & Tint CEO Mike Cofield as he will conduct Business Session 3 – Transform Your Store on a Budget during MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz. Cofield will guide attendees through quick and easy remodel strategies that have propelled Custom Sounds & Tint into a multimillion-dollar powerhouse in the car audio and tint industry.
“This dynamic seminar will empower business owners, retail managers, and entrepreneurs with practical solutions to transform their storefronts, store interiors, and merchandising strategies to maximize their potential without exceeding their budgets,” said Bryan Schmitt, MasterTech founder/CEO/president. “In his second year as a MasterTech presenter, Cofield brings a wealth of knowledge from his decades of leading Custom Sounds & Tint. His engaging teaching style, coupled with real-world examples, ensures that participants leave equipped with actionable insights to elevate their retail environments.”
Cofield added that his goal is to help attendees see their stores through a fresh lens. “By sharing the proven methods that worked for Custom Sounds, I hope to inspire business owners to improve their retail environment to not only drive sales but also align with their long-term vision for success.”
During the seminar, attendees will learn from Cofield’s extensive experience, including: • Stunning Store Makeovers on a Budget:
Explore before-and-after transformations of Custom Sounds’ locations and the specific changes that delivered the biggest impact.
Learn to enhance customer engagement through clean, modern design principles.
• Cost-Effective Renovation Tactics:
Discover materials and upgrades that provide maximum value at minimum cost.
Gain insights into cost-efficient remodeling techniques.
Learn to achieve dramatic results at minimal costs.
Learn how strategic accessorizing and branding boost customer retention.
Uncover methods to inspire staff to take ownership of a transformed environment.
• Sustainability and Vision:
Align renovations with your brand’s long-term goals and operational efficiency.
“MasterTech Expo 2025 is the premier event for professionals in the automotive, retail, and technology industries, providing a platform to learn, collaborate, and celebrate excellence,” Schmitt concluded. “Cofield’s seminar is designed for any retailer looking to achieve polished, professional results while staying on budget.”
PHOENIX, AZ (01.16.25) – Orion proudly unveils its latest innovation by introducing the XTR Shallow Woofers. Designed to redefine the standards of compact subwoofers, these ultra-shallow subs lead the industry in delivering unparalleled bass performance while requiring minimal space. Coupled with remarkable power handling and durability, the XTR Shallow Woofers ensure a deep, impactful bass experience without compromising quality.
Bill Turner, Orion’s Vice President of Dealer Success, expressed his excitement, stating, “The XTR Shallow Woofers represents a breakthrough in audio engineering, catering to the demands of users seeking powerful bass in a limited space environment. Our commitment to providing innovative solutions is underscored by these subwoofers, which perfectly balance performance and space-saving design.”
Available in 8”, 10”, and 12” sizes with dual 2 and 4 Ohm configurations, Orion’s XTR shallow subwoofers cater to a wide range of audio enthusiasts looking to enhance their sound systems. Specifically crafted for individuals who desire enhanced bass frequencies without needing a large subwoofer, these innovative products offer a compelling solution for maximizing audio performance in confined spaces.
The shallow design of the XTR subwoofers not only makes them ideal for motorsport installations but also ensures their compatibility with tight spaces such as motorcycle saddlebags.
With the release of the XTR Shallow Woofers, Orion continues to uphold its reputation for technological excellence and customer satisfaction. These subwoofers epitomize the brand’s dedication to pushing the boundaries of audio innovation, providing users with a transformative audio experience that combines power, quality, and space efficiency.
Bill Turner – Orion O.G. Vice President of Dealer Success
“Retailers, ORION IS BACK. Don’t just take our word for it. Embark on a FREE test ride. Select up to $500 worth of Orion products, test them out for 60 days risk-free, and enjoy complimentary round-trip shipping on us,” said Bill Turner, Vice President of Dealer Success. “Contact us at family@orioncaraudio.com today to explore the world of Orion and take advantage of this unparalleled opportunity.”
From customers to competitors and every retailer in between, if you have a question, hit us up at Family@OrionCarAudio.com
DIAMOND BAR, CA (01.16.25) – The state of California today withdrew its request for the Clean Air Act waiver needed to implement its Advanced Clean Fleets (ACF) regulation, a significant victory for those who seek a technology-neutral approach to reducing carbon emissions. The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) celebrate this important development, which halts an effort by California to overstep its constitutional and state statutory authority, and clears the path for the automotive aftermarket industry to continue leading the way toward cleaner, safer vehicles through innovation and American ingenuity – particularly through alternative-fuel innovations, replacing older engine technologies with newer, cleaner versions, and converting older internal combustion engine (ICE) vehicles to new electric or hydrogen-powered vehicles.
SEMA in October filed suit in federal court challenging the regulation on the basis of significant constitutional questions. The lawsuit remains active as the organization considers the implications of California’s action.
SEMA now calls on California to immediately cease and desist the implementation and threatened enforcement of the Advanced Clean Fleets policy, as the law is clear in regards to the state needing federal approval for its implementation. Not to mention, the policy is a clear violation of the U.S. Constitution.
“SEMA and its thousands of members in the automotive aftermarket industry are thrilled to learn of California’s decision on Advanced Clean Fleets, which represents a reprieve from the significant national implications that the policy would have wrought. Advanced Clean Fleets would have crippled interstate commerce by implementing harmful EV mandates on the trucking fleets that drive our nation’s economy. Now, we demand that California immediately halt its premature implementation and enforcement action already underway. The law is clear that, without its waiver, California has no foundation upon which to implement this policy,” said SEMA President and CEO Mike Spagnola. “SEMA will continue our efforts to ensure the defeat of any shortsighted attempts to enact EV mandates, and instead champion a technology-neutral approach that rewards innovation, ingenuity, and practicality.”
SEMA champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge.
BACKGROUND: SEMA and The Work Truck Association (NTEA) in October filed suit in the U.S. District Court’s Eastern District of California against the California Air Resources Board (CARB), seeking immediate declaratory and injunctive relief to stop electric vehicle mandates CARB intends to implement through its ACF regulations.
CARB’s ACF regulation includes requirements that only zero-emission vehicles (ZEVs) may cross within California’s borders, regardless of which state the vehicle was purchased or registered. Vehicles covered by the regulation include everything from heavy-duty tractors with sleeper cabs to work trucks, pickup trucks, and light-duty package delivery vehicles. Interstate motor carriers and others whose trucks do not comply the ACF regulation would be barred from operating within the nation’s largest single-state economy for even a moment.
In their lawsuit, SEMA and NTEA contend that CARB’s actions far exceed California’s constitutional and state statutory authority and will have a dire effect on an industry that historically has led the way toward cleaner, safer vehicles through innovation and American ingenuity–particularly through alternative-fuel innovations, replacing older engine technologies with newer, cleaner versions and converting older internal combustion engine (ICE) vehicles to new electric or hydrogen-powered vehicles.
SEMA is not an anti-EV organization; rather, the organization is steadfast in its belief that a technology-neutral approach is the best way to achieve lower vehicle emissions. By declaring one technology as the preferred solution of government, California would have kneecapped other potential solutions, regardless of their promise for delivering the results the state seeks. Now, innovators and the free market will have an opportunity to provide meaningful contributions to efforts to eliminate carbon emissions.
12VoltNews.com 