SoundSkins Global Announces OPUS Marketing Group as New Sales Representative Firm for the Mid-Atlantic Region

CERRITOS, CA (02.06.25) – SoundSkins Global, a leading innovator in high-performance sound dampening and insulation solutions for the 12V and automotive industries, is proud to announce OPUS Marketing Group as its new sales representative firm for the Mid-Atlantic region. This strategic partnership will expand SoundSkins’ reach and strengthen its presence across key markets, including New Jersey, South East Pennsylvania, Delaware, Maryland, Virginia, and Washington, D.C.

OPUS Marketing Group brings decades of expertise in 12V, mobile electronics, and automotive aftermarket sales, providing top-tier representation for premium brands. Their extensive network and deep industry knowledge align perfectly with SoundSkins’ mission to deliver best-in-class soundproofing solutions to retailers, installers, and distributors throughout the region.

“We are excited to partner with OPUS Marketing Group to continue growing the SoundSkins brand in the Mid-Atlantic market,” said Dennis Garcia, COO at SoundSkins Global. “Their proven track record in the 12V industry and commitment to excellence make them the ideal partner to support our expansion efforts and enhance dealer relationships in this key territory.”

With this new collaboration, SoundSkins Global will leverage OPUS Marketing Group’s expertise to streamline dealer support, improve product accessibility, and drive brand awareness across the Mid-Atlantic region.

For more information about SoundSkins Global and its product lineup, visit www.soundskinsglobal.com.

SiriusXM Unveils Sports and Entertainment Programming Lineup for Super Bowl LIX Week

NEW YORK, NY (03.06.25) – SiriusXM announced its extensive programming plans for Super Bowl LIX Week – February 3-9 – in New Orleans, Louisiana. SiriusXM listeners will have access to multiple broadcasts of the game, a dedicated Super Bowl pop-up channel and special exclusive sports and entertainment programming live from Media Row in The Big Easy.

On Super Bowl Sunday, February 9 (6:30 pm ET), SiriusXM will offer multiple live broadcasts of Super Bowl LIX from Caesars Superdome. Listeners can tune in to the team broadcasts from the Kansas City Chiefs and the Philadelphia Eagles, the Westwood One national radio broadcast and a Spanish-language broadcast. Channels can be found at SiriusXM.com/NFLschedule.

Super Bowl game broadcasts – as well as SiriusXM programming airing throughout Super Bowl Week – are available to subscribers in SiriusXM-enabled vehicles and on the SiriusXM app.

During the Apple Music Super Bowl LIX Halftime Show, SiriusXM will offer listeners the broadcast of the on-field musical performance by Kendrick Lamar. Listeners can hear it live on Hip-Hop Nation (SiriusXM 44) and Super Bowl LIX Radio (SiriusXM 106).

SiriusXM’s 24/7 NFL channel – SiriusXM NFL Radio (SiriusXM 88) – will broadcast live from Media Row at the New Orleans Convention Center each day of Super Bowl Week. SiriusXM NFL Radio hosts in New Orleans will include Rich Gannon, Alex Smith, Jim Miller, Pat Kirwan, Kirk Morrison, Solomon Wilcots, Patrick Peterson, Ed McCaffrey, Max Starks, Tim Brown, Amber Theoharis and Bruce Murray.

Listeners will also get live coverage of special Super Bowl Week events including Super Bowl LIX Opening Night tonight Feb. 3, the announcement of the Pro Football Hall of Fame Class of 2025 on Feb. 6, and live postgame coverage from the stadium after the Super Bowl. Also on Feb. 6, SiriusXM NFL Radio will have live interviews from the red carpet before the annual NFL Honors event that salutes the top performers of the 2024 season, including the Walter Payton NFL Man of the Year presented by Nationwide, the AP Most Valuable Player and AP Coach of the Year.

Super Bowl LIX Radio launches as a special week-long pop-up channel on Monday, Feb. 3 on SiriusXM channel 106 and on the SiriusXM app. The channel will be hosted by former NFL running back and Louisiana native Jacob Hester. Hester, who is also a host for the SiriusXM College Sports Radio channel, will conduct interviews with players and personalities throughout the week, and highlight the many aspects of Super Bowl Week for listeners around the country, from the game to the Super Bowl city’s unique culture, food, music and more. The channel will also be a source for fans who want info on the NFL activities happening in New Orleans and game day specifics on transportation, stadium security and more. Super Bowl LIX Radio’s daily show, “Super Bowl Drive,” will also be available on the NFL One Pass app throughout Super Bowl Week for users in New Orleans.

SiriusXM’s Mad Dog Sports Radio channel, headlined by Radio Hall of Famer Christopher “Mad Dog” Russo, will broadcast live from SiriusXM’s Media Row set at the New Orleans Convention Center throughout the week, featuring shows hosted by Russo, Damon Amendolara, Mike Babchik, Adam Schein, Michelle Beadle, Cody Decker and Steve Torre.

In addition to its sports channels, SiriusXM brings an exciting lineup of entertainment and talk programming to New Orleans for Super Bowl Week:

Sports Illustrated Swimsuit Models Camille Kostek, Christen Goff, Jena Sims, Katie Austin and Brooks Nader will host a special SiriusXM broadcast on Media Row on Friday at 10 am ET/9 am CT that will feature special guests. The show will air on Super Bowl LIX Radio that night at 7 pm ET/6 pm CT.
Nikki and Brie Garcia will host a Super Bowl Week episode of their SiriusXM podcast, “The Nikki & Brie Show,” on Media Row on Friday at 1 pm ET/noon CT.

“This Is Happening with Mark Zito and Ryan Sampson,” on SiriusXM Faction Talk (SiriusXM 103), will originate from Media Row throughout the week.

Jacob Hester will also host his college sports show, “Off Campus,” heard on SiriusXM College Sports Radio (SiriusXM 84), from Media Row weekdays at 3 pm ET/2 pm CT.

The SiriusXM Fantasy Sports Radio show “Fantasy Life,” hosted by Kendall Valenzuela and Adam Ronis, will air live from Media Row each weekday at 1 pm ET/noon CT (SiriusXM 87).

Adam Schein will host his VSiN show from the SiriusXM set on Media Row each weekday at 3 pm ET/2 pm CT (SiriusXM 158).

On SportsGrid Radio (SiriusXM 159), “Ferrall Coast to Coast,” hosted by Scott Ferrall, will air from SiriusXM’s Media Row set each weekday at 3 pm ET/2 pm CT.

Additionally, SiriusXM announced last month that 10-time GRAMMY award winning singer, songwriter and musician Chris Stapleton will perform an exclusive concert on February 6 at The Fillmore in New Orleans. The country superstar will perform songs from across his acclaimed catalogue, including his latest album, the Grammy-nominated Higher. The performance will air on SiriusXM’s Chris Stapleton Radio (SiriusXM 63), an exclusive channel curated and presented by Stapleton and his band. Pandora listeners can access the Chris Stapleton Radio station HERE.

Visit siriusxm.com for more.

DSP Project M Announced as Diamond Sponsor for 2025 MasterTech Expo

CAMARILLO, CA (02.05.25) – The countdown is on.

DSP Solutions, Inc., an innovative new force in mobile audio, is set to embark on its beginning at MasterTech Expo 2025 as a Diamond Sponsor, and the industry is taking notice. Under the code name Project M, this highly anticipated brand will officially reveal its name on March 19 at an invite-only private industry party, setting the stage for a game-changing launch. Project M’s public launch will be held March 20-23, 2025, in Mesa, AZ at the Mesa Convention Center during MasterTech Expo, located inside at booth 303-306, and outside at booth 507-511.

What’s Coming?

Project M isn’t just another player in mobile audio, it’s a revolution. With a product lineup spanning audio, video, and infotainment, Project M is built for a new generation of enthusiasts and professionals. But what’s the real game-changer? Patented, cutting-edge technology that shatters limitations in power-restricted environments, redefining what’s possible for mobile sound.

“At MasterTech Expo, we’re pulling back the curtain on something truly groundbreaking,” said Rachel West, Director of Brand Marketing at DSP Solutions. “Over the past year, we’ve built an exceptional team, and we’re finally ready to showcase the next evolution of mobile entertainment. If you think you’ve seen it all in audio, think again. This is a whole new way of doing things.”

MasterTech Expo 2025: The Ultimate Industry Gathering

As the premier event for aftermarket automotive fabrication, design, automation, and customization, MasterTech Expo is where industry leaders come to learn, innovate, and push boundaries.

“We are thrilled to see cutting-edge technology and innovation taking center stage at MasterTech Expo,” said Bryan Schmitt, MasterTech founder/CEO/president. “DSP Solutions and Project M are poised to elevate the industry with groundbreaking advancements, setting new standards for excellence. Attendees can look forward to an exclusive showcase of revolutionary products that will shape the future. History will be made. Don’t miss it!”

Be Part of the Future of Mobile Audio

MasterTech Expo attendees will be among the first to witness exclusive product demos, behind-the-scenes insights, and the unveiling of technology that will shape the next decade of mobile entertainment.

To request an invitation to the exclusive launch party, please visit https://dspsi.com/projectm-rsvp/.

For more information on MasterTech Expo 2025 and to register, please visit www.mastertechexpo.com.

Industry Awareness, Eyes on Jeep Beach 2025

DAYTONA BEACH, FL (02.05.25) – Produced for more than two decades, Jeep Beach is a very well-attended event, held each year at the end of April. Jeep Beach is a 10-day, citywide event that draws over 250,000 revelers to Daytona Beach from the entire Eastern Region and beyond, even with some international visitors. Jeep Beach is an event of dynamic proportion, catering to affluent enthusiasts. The Mobile Electronics Industry should take notice.

The Main Event on Friday and Saturday, April 25th – 26th hosts more than 200 vendors on display and packs the infield of the Daytona International Speedway with 110,000+ spectators over the two days. Hundreds of vendors sell and can even install their goods in the NASCAR garages. Several Mobile Electronics brands already participate, making impressions to all revelers. The Mobile Electronics Industry should take notice.

JB is a family-friendly event with a plethora of activities that keeps them there all day. Spectators watch participants in their Jeeps traverse an obstacle course climbing “mountains” of dirt built some 20’ high testing their skills. JB also makes a mini obstacle course for kids driving “Power Wheel” Jeeps, perhaps their first driving experience; fun to watch.

Paul Papadeas of Soundcrafters South Daytona, FL commented, “As an industry veteran, and the producer of the Spring Break Nationals for 32 years, this is a no-miss opportunity to join the Main Event at a most reasonable rate. Jeep Beach is a 501 (C3) charitable organization having donated over $4.5 million to date to Local and National Charities.”

Visit: Jeepbeach.com for more.

For Vendor information contact: vendors@jeepbeach.com to apply and reserve booth space.

Thanks to Paul Papadeas for supplying content for this article.

Del Ellis International Returns to Empower Mobile Electronics Industry After Seven-Year Absence

FRESNO, CA (02.05.25) – Del Ellis, a respected and highly acclaimed figure in the mobile electronics industry, is announcing his return after a seven-year absence due to personal tragedy and health challenges. Prior to his time away, Ellis’s work with Del Ellis International was instrumental in the success of numerous retailers and installers, including training and mentoring 13 Retailers of the Year, 7 Installers of the Year (focused on business skills and strategies, not installation expertise), and countless top-performing businesses recognized as Top 12 and Top 50 Retailers of the Year. Now, Ellis is back with renewed passion and a commitment to empowering individuals and businesses within the mobile electronics sector.

Del Ellis (R) and George Smith picture in Del’s office in Fresno CA after they returned to Fresno from attending the KnowledgeFest in Las Vegas. George Smith is with Mobile Works in Santa Maria CA.

During his time away, Ellis focused on personal healing and recovery. Now, he is eager to share his accumulated wisdom and experience to help others thrive. Del Ellis International will offer a comprehensive suite of services, building on his proven track record of success, including:

  • Leadership Development: Cultivating effective leadership skills to drive team success, drawing on years of experience developing award-winning teams.
  • Coaching & Mentoring: Personalized guidance to unlock individual potential and achieve career goals, leveraging his expertise in identifying and nurturing talent.
  • Business Consulting: Strategic advice to optimize business operations and maximize profitability, informed by his deep understanding of what drives success in the mobile electronics industry.
  • Sales Training: Proven techniques to enhance sales performance and build lasting customer relationships, honed through years of training top-performing sales teams.

These services are designed to address the specific needs of individuals and businesses at all levels within the mobile electronics industry. Ellis’s deep understanding of the industry, his proven track record of success, coupled with his personal journey, provides him with a unique perspective and a powerful ability to connect with and inspire others.

“I’m incredibly excited to be back and to once again contribute to this industry that I love,” says Del Ellis. “My experiences over the past seven years have given me a renewed appreciation for the importance of support, resilience, and personal growth. I’m committed to sharing what I’ve learned, building on my past successes in helping businesses achieve top-tier performance, to help others achieve their full potential.”

To make his expertise accessible to a wider audience, Ellis is launching a series of affordable online meetings. These sessions will provide valuable insights and practical strategies for improving skills and achieving success in the mobile electronics industry. Details about the online meeting schedule and pricing will be announced soon.

Contact:
Del Ellis
1 (855) 743-5787
Del@DelEllisIntl.com

Uniden America Appoints Mid-State Distributing Co. as Exclusive Distributor for 12 States

FLOWER MOUND, TX (02.04.25) – Uniden America is pleased to announce the appointment of Mid-State Distributing Co. as its authorized distributor partner for 12 key states in the Midwest and Mountain regions. This strategic partnership will expand Uniden’s footprint across Nebraska, Iowa, Kansas, Missouri, Wyoming, North Dakota, South Dakota, Minnesota, Wisconsin, Montana, Illinois, and Indiana, ensuring that Uniden’s industry-leading radar and laser detection products are more accessible to 12V retailers and specialty dealers in these territories.

A Strategic Partnership to Strengthen Uniden’s 12V Retailer Network
Mid-State Distributing Co. brings decades of experience in automotive electronics distribution, with a strong reputation for providing top-tier customer service, training, and dealer support. This collaboration will allow Uniden to strengthen its 12V retailer network, ensuring dealers in these states have access to Uniden’s full lineup, including the R4w, R8w, and R9w radar and laser systems.

“We are excited to welcome Mid-State Distributing Co. as a key partner in Uniden’s growing 12V distribution network,” said Ray Woolf, Director of Specialty Radar Sales at Uniden America. “Their deep-rooted relationships with retailers, combined with their expertise in automotive electronics, make them the ideal distributor to bring our high-performance, dealer-protected radar and laser solutions to more specialty retailers across the Midwest.”

Expanding Dealer Support & Training
As part of this partnership, Uniden and Mid-State Distributing Co. will collaborate to provide exclusive dealer training, marketing support, and technical resources to help retailers effectively position and sell Uniden’s high-performance radar detection solutions.

Visit uniden.com and midstatedistributing.com for more.

SSV Works Launches SWITCH Works Sierra6:The Ultimate Plug-&-Play Switcher System

CAMARILLO, CA (02.04.25) – SSV Works is proud to announce the launch of Sierra6, the latest innovation under its SWITCH Works brand. This revolutionary Plug-&-Play 6-Output, 3-Rocker Solid-State Smart Switch System is designed to deliver unparalleled functionality, style, and ease of use for UTV enthusiasts looking to power up their accessories like never before.

With the Sierra6, less is more. By condensing 6 outputs into just 3 rockers, each capable of controlling two accessories, the Sierra6 dramatically reduces the number of switches needed while maintaining full control over your 12v accessories. Whether you’re running rock lights, a powerful light bar, or other accessories, the Sierra6 can handle it all-efficiently.

Key Features of Sierra6:
• 6 Outputs, 3 Rockers: Control up to 6 accessories with just 3 rockers, saving space and simplifying your setup.
• Impressive Power Handling: Delivers a total of 120 amps of power. Two outputs handle up to 30 amps each, while the remaining four manage 25 amps each-ideal for even the most power-hungry accessories.
• Customizable Look: Say goodbye to stickers! The Sierra6 includes 40 Quick-Insert icons and vibrant RGB backlighting for personalized button styles to match your ride.
• Smart Functionality: Easily program each button with modes like Flash, Strobe, Latch, Latch/Hold to Strobe, and Momentary, and choose between battery or accessory trigger modes for ultimate versatility.
• Simplified Installation: No fuses or relays needed. The solid-state design requires only power and ground connections, eliminating the hassle of complicated wiring setups. Sierra6 handles surges, open circuits, and short circuits automatically.
• Durable & Reliable: Backed by a 2-Year Limited Warranty against manufacturer defects, and with a patent-pending design, the Sierra6 is built to last.

“We’re thrilled to introduce the Sierra6 to the off-road community,” said Kelson, Marketing Director at SSV Works. “Building on the success of the Alpha12, the Sierra6 represents the next evolution in smart switch systems. It’s sleek, powerful, and incredibly easy to install-making it the perfect solution for UTV owners who want to enhance their ride with minimal hassle and maximum performance.”

Whether you’re outfitting your UTV with lights, audio systems, or any other accessories, the Sierra6 delivers the ultimate in power, control, and customization. It’s time to make the SWITCH to smarter power management.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

MB Quart Unleashes All-New Can-Am Defender Tuned Audio Systems

LIBERTYVILLE, IL (02.04.25) – Get ready to take down every outdoor journey with MB Quart Can-Am® Defender® Tuned Audio Systems. Offering an unparalleled Off-road listening experience purposefully engineered to meet the demands of Off-road enthusiasts specifically tuned for Can-Am® Defender® vehicles — the entire line of MB Quart Can-Am® Defender® Tuned Audio Systems include the MBQD-STG4A-1 STAGE 4 Four-Speaker Visor Audio System, MBQD-116.1 Two-Rear Speaker Audio System, and the MBQD-SUBA-1 Subwoofer Audio System. Each system features easy installation with Plug-and-Play OEM-style setup.

Brian Sherman, Vice President of Product and Marketing, said, “Can-Am® Defender® Tuned Audio Systems are a game-changer for your Can-Am® Defender® ride. Designed for ultimate performance and reliability that brings an MB Quart soundstage to life wherever adventure may call – get ready to feel high-end Music. Defined. sound on the toughest terrains with your Can-Am® Defender®, making every outdoor journey an unforgettable audio discovery of LOUD, thumping sound.”

ABOUT MB QUART Can-Am® Defender® TUNED AUDIO SYSTEMS

Get ready to feel the ultimate upgrade in sound that becomes elevated with detail, precision, sharpness, and reliability with MB Quart Can-Am® Defender® Tuned Audio. Each MB Quart Can-Am® Defender® Tuned Audio System features easy installation with Plug-and-Play OEM-style setup. Additionally – Life Shield IPX rating ensures full protection against the elements and conditions no matter where and when the drive for outdoor thrills calls.

MBQD-STG4A-1 STAGE 4 – FOUR SPEAKER VISOR AUDIO SYSTEM —
The MB Quart MBQD-STG4A-1 STAGE 4 Four-Speaker Visor Audio System is the ultimate upgrade for Can-Am® Defender® owners seeking top-notch Music. Defined. performance and durability. Designed for models from 2017 – Current 2025 — this audio system is purpose-built to deliver an exceptional listening experience, even in the toughest outdoor conditions. With four 6.5-inch composite coaxial speakers featuring robust construction for deep and accurate mid-bass and 0.75-inch Titanium dome tweeters for crisp, clear high frequencies, your rides will become filled with immersive sound quality.
At the heart of this system is a full-color high-contrast LED source unit, offering intuitive control over AM/FM radio and Bluetooth streaming. It supports Apple iPhone and iPod devices and includes a built-in eight-band equalizer to fine-tune your audio to perfection. The integrated 320-watt, Class-D, 4-channel amplifier ensures the speakers deliver clean, powerful sound, while its water-resistant design guarantees reliable performance in any environment. The ultra-compact, high-impact composite enclosure minimizes headspace usage without compromising functionality, and the vehicle-specific wiring harness offers a simple Plug-and-Play installation process. Built with Life Shield IPX-rated protection, the MB Quart MBQD-STG4A-1 is ready to withstand the elements, providing a rugged and redefined MB Quart audio experience for every Can-Am® Defender® adventure.

MBQD-116.1 TWO-REAR SPEAKER AUDIO SYSTEM —
The MB Quart MBQD-116.1 Two-Rear Speaker Audio System is exclusively designed for Can-Am® Defender® models from 2017 – Current 2025. This two-rear speaker audio system enhances your vehicle with two 6.5-inch composite coaxial speakers that deliver deep, accurate mid-bass and crystal-clear high frequencies through 0.75-inch Titanium dome tweeters. Whether you are cruising the tightest trails or tackling tough jobs, this two-rear speaker audio system will ensure exceptional sound clarity and depth for an immersive audio experience.

Built for durability and ease of installation — the MBQD-116.1 audio system features High-Strength, vehicle-specific rear (Left and Right) speaker plates – designed to seamlessly integrate with the Can-Am® Defender®. The plates are powder-coated black for added protection, ensuring they can handle the harshest conditions. Innovated with a Plug-and-Play wiring harness, installation is simple and hassle-free. Protected by Life Shield IPX technology, this system is fully weather-resistant, providing reliable performance in all environments. The MBQD-116.1 will bring out more sound from
your Can-Am® Defender® audio setup with exceptional speaker depth and quality.

MBQD-SUBA-1 SUBWOOFER AUDIO SYSTEM —
The MB Quart MBQD-SUBA-1 Subwoofer Audio System is the perfect addition for Can-Am® Defender® vehicles adding deep and powerful bass. Designed specifically for 2017 – Current 2025 models — this subwoofer audio system features two 10-inch subwoofers with an application-specific long-throw design to deliver high output and exceptional performance. Get ready to feel every beat with remarkable clarity and BIGGER BASS PUNCH.

Built for durability and efficiency, the MBQD-SUBA-1 includes a subwoofer rugged enclosure crafted from high-quality LDPE construction with 1.0 cubic feet of internal airspace, optimized for peak sound performance. Powering the system is an integrated 400-watt water-resistant mono-block Class-D amplifier, engineered for making big sound in a small chassis design with low current draw. The vehicle-specific wiring harness makes installation a breeze with simple Plug-and-Play setup — ensuring a perfect fit for your Can-Am® Defender® vehicle. Fully protected by Life Shield IPX technology, the MBQD-SUBA-1 Subwoofer Audio System is ready to perform in any environment, bringing robust, dynamic bass to your Can-Am® Defender® Tuned Audio System.

Alden Stiefel, President of Maxxsonics, mentioned, “Bringing MB Quart tuned audio to the Defender® line of vehicles is a wonderful addition to the growing selection of tuned audio systems we already have to offer. I can’t wait for audio enthusiasts and customers to feel like they are in the middle of their very own Off-road concert anywhere within their Can-Am® Defender® vehicle.”

ALL-NEW MB Quart Can-Am® Defender® Tuned Audio Systems are the ultimate upgrade for off-road audio enthusiasts engineered exclusively for Can-Am® Defender® vehicles. Whether tackling trails or working hard, these systems ensure your soundtrack matches your adventure.

For a complete breakdown of ALL-NEW MB Quart Can-Am® Defender® Tuned Audio Systems — head over to the MB Quart website at https://mbquart.com/.

MAKE SURE to contact your Maxxsonics Sales Representative NOW as orders for the ALL-NEW MB Quart Can-Am® Defender® Tuned Audio Systems are GOING FAST!

The KICKER AMA ArenaCross Was Livin’Loud In Reno

RENO, NV (02.03.25) – THE AMA KICKER Arenacross 2024-2025 Series Rounds 8 and 9 kicked off in the Reno-Sparks Livestock Events Center for a 2-Day run on Friday, January 31st and Saturday February 1st.

“It was great to get back to Reno this year. The Reno-Sparks Livestock Events Center venue is perfect for ArenaCross. The whole track area can be seen from the stands and again this year the stands were packed. Also, the lobby was very business as attendees arrived and made stops at the KICKER booth with local dealer Nevada Auto Sound spotlighting products in the KICKER booth” Lorin Morrell, Maddog Media, related.

As soon as the doors open Friday night there was action in the KICKER booth with Nevada Auto Sound.

During the AMA KICKER ArenaCross Series during pre-racing enthusiasts had a chance to walk the track mounds and visit the pit area. “This time was a great way to give fans a fun experience and they got to meet and talk with their favorite riders and check out their bikes” Morrell added.

Riders were flying high as soon as the track opened.
The grandstands were filled on Saturday night.

As soon as racers hit the track they got their rhythm as they went up a mound and easily flew over the next mound to land… 50 feet away. Between races the PA announcer Zac Herrin let the crowd know there was a special offer inside one of the KICKER T’s being tossed into the stands had a certificate for a KICKER Bullfrog. The lucky person who caught the KICKER T with the certificate went to booth and pickup a Bullfrog prize from Lorin Morrell.

Thomas Wing welcomed all to the booth.
Lorin Morrell (R) and Thomas Wing presented the KICKER Bullfrog to the Saturday night winners of the T-shirt toss.

Thomas Wing from KICKER Reno dealer Nevada Auto Sound was very busy in the booth. He talked with enthusiasts and many had questions about what KICKER products would be best for their rides. The KICKER PowerBar was once again grabbed a lot of interest in the booth. Fans from the area also had questions about KICKER products for their trucks, boats, cars, bikes and side-by-sides.

Nevada Auto Sound will be utilizing this custom QR Code to connect with consumers.

“At the ArenaCross attendees could enter a raffle in our booth to win $100., $50. or $25. gift certificates. Over 3 dozen attendees put their name and contact info on the back of one of our Nevada Auto Sound business cards for the raffle. Drawings will take place when we open Monday. We will the contact the winners to come into the store to pick out something to apply their certificate for a purchase” Thomas Wing related.

Nevada Auto Sound has served the Northern Nevada area for over 50 years and has taken pride in building not only a helpful and knowledgeable crew, but also a crew that works together as a family.

Visit kicker.com for more.

JB Associates Adds PCA Enclosures To The Rep Firm’s Line Card

LAS VEGAS, NV / MILTON, WVA (02.03.25) – At the 2025 KnowledgeFest in Las Vegas JB Associates and PCA Enclosures reached a rep agreement.

Jason Billups (R) in the PCA Enclosures booth with owner David Tapia.

Jason Billups, JB Associates Principal related “We met on the event floor, checked out the amazing line and put together an agreement with owner David Tapia to represent his products in Ohio, Western PA and West Virginia starting February 1st.”

JB Associates has a lot of exciting things planned in 2025 and with the new line of PCA Enclosures they have even more. Billups hits the road in the territory to make dealer calls and he has recently added Josh Grube to handle inside sales.

This close-up image shows the quality of work that goes into the PCA Enclosures.

Adding “We feel the key moving forward is not to sacrifice quality and performance in the marketplace. The PCA Enclosures line fits perfectly. At KnowledgeFest dealers expressed strong interest. We met with one dealer from our territory who was very positive about the PCA Enclosures program.”

“Will look forward to getting back to our territory and hitting the road” Billups concluded.