Alpine to Introduce New Subwoofer Upgrade for Tesla at the 2025 Electrify Expo Event

AUBURN HILLS, MI (6.13.25) – Alps Alpine North America, Inc. (“Alpine”) will attend the 2025 Electrify Expo event at the Port of LA in San Pedro, CA from Saturday, June 21 to Sunday, June 22.

Alpine will be in booths 103 and 105 in the Electrify Show-Off & Aftermarket Pavilion, where visitors will be the first to receive a demo and exclusive purchase opportunities of Alpine’s first Plug-and-Play Subwoofer and Amplifier upgrade kit designed especially for the Tesla Model 3 Premium and Model Y.

“We took the feedback we received during our last Electrify Expo event and turned it into a powerful, subwoofer upgrade package that we believe hits the mark,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “Our ‘boots-to-the-ground’ approach at these events allows us to hear directly from the consumer and craft solutions that will get them excited about their audio system.”

Alpine will also have a 2024 Tesla Model Y with the Complete 11-Speaker Sound System upgrade kit, designed to easily replace the front, rear, and center dash Tesla factory speakers with Hi-Resolution certified speakers from Alpine’s “Blue Series” speaker line. The package also includes a powerful 10” subwoofer and a 12-channel Premium Digital Sound Processor with an ultra-efficient EV-optimized Amplifier that’s tuned for the unique cabin environment of the Tesla.

The 2024 Tesla Model Y is upfitted from a partnership between Alpine and Rebel Off Road, an off-road vehicle builder with locations in Lake Forest, CA, and Fort Worth, TX. The Tesla, called “Peak Charge,” features a 2-inch lift kit and is outfitted with off-road-ready tires and a roof rack to hold gear. The Alpine x Rebel Off Road booth will offer similar off-road upgrade packages, such as Peak Charge, available for purchase during the event.

Members of Alpine’s sales and marketing staff will be available during the event to answer product questions and provide vehicle demonstrations. Long Beach-based Alpine Authorized Retailer, PCH Custom Audio, will also be on-site with Tesla systems available for purchase at special, event-only deals.

Electrify Expo is the #1 Electric Vehicle Festival in North America with a 1 million square foot outdoor festival that attracts over 30,000 attendees and pioneering brands in the electric mobility space.

Visit alpine-usa.com for more.

Trump Kills EV Mandates, SEMA Expresses Gratitude

WASHINGTON, DC (6.13.25) – The Specialty Equipment Market Association (SEMA) is expressing its profound thanks to President Donald Trump, who today signed a Congressional Review Act resolution that will protect more than 330,000 American jobs and preserve $100 billion in annual economic impact for the nation’s economy by revoking a waiver that would have enabled California to ban internal combustion engine vehicles.

President Trump, who invited SEMA to join him at the White House for the signing ceremony, now has delivered on a key campaign promise in which he pledged to preserve vehicle choice for millions of Americans to decide which car or truck is right for them. In doing so, President Trump has provided a significant firewall for the nation’s automotive aftermarket, a third of whom manufacture and sell products solely for internal combustion engine vehicles.

“President Trump meant what his said when he declared his intent to stop radical policymakers from depriving the American people of vehicle choice. He’s proven to be a man of his word and a true champion of American innovation and ingenuity, particularly of that borne out of the automotive aftermarket industry,” said SEMA President and CEO Mike Spagnola, who was present for the signing ceremony. “This is a clear example of American government at its finest, where a bipartisan set of lawmakers set aside their differences for the sake of the American people – in this case, to strike down a bad, ill-conceived policy from California that would’ve shattered the nation’s economy and destabilized the automotive marketplace.”

BACKGROUND
SEMA is not, and never will be, anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge. 

Beginning in 2023, SEMA led a national effort to educate voters and lawmakers on the damage of EV mandates on families, the working class, and American small businesses. In February, when the effort to overturn the California waiver kicked into high gear, SEMA mobilized an army of advocates to: 

  • Send more than 56,000 letters to lawmakers in the House and Senate 
  • Build a coalition of 335 small businesses for an April letter urging House and Senate leadership to hold votes to put an immediate stop to the implementation of the ACC II regulation 
  • Host aftermarket business leaders and automotive influencers for 56 in-person meetings in Washington, D.C., with lawmakers and their staffs 
  • Dominate the digital media landscape with countless memes and posts on the harms of EV mandates, reaching more than 2 million voters in key states, and running online ads that put pressure on lawmakers and staff around the Capitol  

Along the way, states not named California got wise to the harms of EV mandates. Virginia, Maryland, Delaware, and Vermont each backed off policies to follow California’s emissions policies while North Carolina, Texas, Ohio, West Virginia, and eight other states passed SEMA-supported “ban the ban” legislation to ensure such mandates never take effect again. 

This follows a significant financial investment by SEMA to educate voters throughout the 2024 presidential campaign via its Driving Force Action SuperPAC, with ads running the battleground states of Wisconsin, Ohio, Pennsylvania, and Michigan. 

For more information, visit www.sema.org.

V-DRIVE Amplifiers from Crunch Car Audio

LIBERTYVILLE, IL (6.13.25) – VU Meter technology. Compact design. V-DRIVE amplifiers. Get ready to take in higher-quality sound in a compact amplifier footprint with V-DRIVE amplifiers. Creating more space and opportunity in the tightest and smallest areas in vehicle builds and setups – Crunch V-DRIVE amplifiers bring out concert detail in audio, powering your music with more layers and sharper details.

PATENT PENDING VU Meter technology is placed on top of every V-DRIVE amplifier and allows for convenient tuning for capturing the best possible sound from your Crunch car audio installation or setup. Fine-tune audio from on top of every V-DRIVE amplifier heat sink with an immersive VU Meter display and see your audio come to life!

For more info, click here.

Mobile Solutions Presents “Bass with Style: Advanced Enclosure Design”

TEMPE, AZ (6.12.25) – Mobile Solutions, a leader in creating the tools and training needed for custom automotive electronics, audio, and interior installations, is proud to unveil the groundbreaking training session “Bass with Style: Advanced Enclosure Design”, a dynamic, hands-on seminar that redefines how custom car audio installations are imagined and executed. This elite training experience, taking place at July 18-21 at Mobile Solutions HQ in Tempe, Ariz., brings together three of the industry’s most respected innovators: Bryan Schmitt, Wayne Harris, and Sage Anderson Weir.

“This course empowers technicians to elevate their creativity, efficiency, and profitability through repeatable, real-world fabrication methods,” explained Bryan Schmitt, Mobile Solutions founder/CEO/president. “Designed for fabricators of all experience levels, the course focuses on trunk area installations, structural mounting, advanced subwoofer enclosure techniques, and visually impactful trim panels. Attendees will leave equipped with techniques to stand out in a saturated market. This class is about more than just bass…it’s about bold design, functional structure, and professional execution. It’s the difference between good and unforgettable.”

The course also features a special seminar with Wayne Harris, creator of Term-LAB and Term-PRO. Harris will dive deep into advanced enclosure modeling and acoustic simulation using Term-PRO software. Attendees will learn to design, analyze, and tune sealed, vented, and bandpass enclosures with precision, guided by real-world data and award-winning examples.

“There’s a science to designing great enclosures, and Term-PRO gives you the tools to do it right,” said Harris.

Sage Anderson Weir, a nationally recognized expert in system integration and DSP tuning, will round out the session with cutting-edge insights on 3D design thinking, in-vehicle acoustic considerations, OEM material strategy, and top tuning secrets for award-winning sound.

Topics covered include:
• 3D design development for custom enclosures
• Acoustic modeling, port tuning, and airflow management
• OEM-style material selection and layering techniques
• Structural mounting for subwoofer enclosures and electronics
• Using Term-PRO for system design and simulation
• Real-world installation case studies and best practices

Who should attend:
• Custom fabricators
• 12-volt installation professionals
• Interior automotive designers
• Technicians looking to sharpen their enclosure design and integration skills

“Don’t miss this opportunity to learn from the best in the business and take your builds to the next level,” Schmitt concluded.

Mobile Solutions will include lunch each day at its training facility so that there is no need to leave during the training session. This maximizes participants’ time spent learning while providing an incredible value. Course tuition also includes a detailed training manual. Hotel accommodations are not included, however Mobile Solutions has negotiated a great rate for attendees at a nearby hotel.

Class times are 8:15am – 5:30pm each day.

For more information and to register and inquire about hotel accommodations, please visit www.mobilesolutions-usa.com/mastertech-subwoofer.

2025 SEMA Show: The Center of the Automotive Universe Returns

DIAMOND BAR, CA (6.12.25) – The automotive aftermarket is coming together in a big way for the 2025 SEMA Show, with 4.6 million square feet of exhibit space booked by thousands of leading brands for the industry’s most important gathering of the year. Taking over the entire Las Vegas Convention Center campus Nov. 4-7, 2025, the Show underscores the strong commitment of manufacturers, service providers, and innovators eager to connect, showcase their latest products, and shape the future of the industry.

“While the broader market is navigating uncertainty, the SEMA Show is a clear signal of strength, innovation, and opportunity across the automotive aftermarket industry,” said SEMA Vice President of Events Tom Gattuso. “We’re delivering a high-energy event that reflects where the industry is headed—driven by product, passion, and purpose.”

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today’s fast-changing landscape. It’s where relationships are built, products are evaluated, strategies are sharpened, and opportunities come to life.

Thousands of iconic brands will participate in the 2025 SEMA Show, including eBay Motors, Holley Performance Brands, Hoonigan, Hunter Engineering, Optima, Rockford Fosgate, Snap-on, SPARQ, WeatherTech, and many others.

“SEMA is where innovation meets influence, and for SPARQ, we’re honored to be a part of the conversation with exciting plans to introduce new products to SPARQ’s ecosystem,” said SPARQ Co-founder Daniel Nieh. “As a startup pushing the boundaries of automotive technology, exhibiting at SEMA allows us to connect directly with the community that’s shaping the future of the industry—builders, technicians, brands, and enthusiasts alike. It’s not just about showcasing what SPARQ can do; it’s about listening, collaborating, and helping redefine what’s possible.”

Highlighting the 2025 SEMA Show will be participation from a strong lineup of Original Equipment Manufacturers (OEM), including Ford Performance, Honda Racing Corporation USA (HRC), MOPAR/Stellantis, Nissan, and Toyota.

“SEMA is a great platform for Toyota to share our passion for performance and serves as a test bed for our creative and innovative ideas,” said Mike Tripp, Group Vice President of Toyota Marketing. “We are always blown away with how this community engages with our brand and showcases our vehicles to push the boundaries of what’s possible in the automotive industry.”

Innovation across the industry is surging, fueled by a wave of new product launches debuting at the Show. The New Products Showcase will highlight more than 2,000 cutting-edge entries spanning 15 product categories. The SEMA FutureTech Studio will return as another innovation center, showcasing new technologies shaping the marketplace. From internal combustion engines to EVs, hydrogen, hybrids, and synthetic fuels, a wide range of propulsion technologies is powering one of the most dynamic product development cycles the industry has ever seen.

“SEMA represents the heart of the automotive aftermarket industry which aligns perfectly with our mission at Revv,” said Adi Bathla, CEO and Co-founder of Revv. “SEMA continues to be the epicenter of automotive innovation, and we’re constantly pushing boundaries.”

The SEMA Show is maxing out the campus with a diverse and strategic brand mix and exceptional category breadth that reflects the full scope of the industry. The addition of the new International Pavilion reinforces the SEMA Show’s role as a hub for the global automotive marketplace.

Long considered a bucket list item for many car lovers, the Show will open its doors to automotive enthusiasts on Friday, Nov. 7, for SEMA Show Friday – Open to the Public, giving car culture fans a special opportunity to peek behind the curtain of the automotive aftermarket. It’s a powerful way to connect the passion of the enthusiast community with the business of innovation.

“The SEMA Show is gaining momentum heading into November, with continued growth and strong industry support,” said SEMA Trade Show Director Andy Tompkins. “From special events to education to product reveals, we’re delivering a fully immersive experience that celebrates where the industry is now and where it’s going next.”

Attendees are encouraged to register early to maximize their ROI; registration is only $50 for qualified attendees who register by June 27. Participants can also make hotel reservations at guaranteed low rates exclusively for Show attendees through SEMA’s official hotel provider.

Spaces are still available for companies who would like to exhibit and connect with thousands of qualified buyers at the 2025 SEMA Show. For more information, visit www.semashow.com/exhibitor.

For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.

Hifonics Colossus Mini Brings Pro Power

LIBERTYVILLE, IL (6.12.25) – Push power to PRO LEVELS through Colossus Mini amplifiers.

Hifonics Colossus Mini amplifiers create higher PRO POWER where you need it the most. The smallest size footprint of the Colossus family of amplifiers – Colossus Mini amplifiers are innovated with a sleek, bold design that blends into any car or vehicle interior.

Innovative Nickel-plated RCA jacks create a highly efficient connection that remains corrosion-resistant while a high-end preamplifier circuit accepts a wider range of high input signals. Incorporating full-range Class-D chipsets (including the mono models) – all Colossus Mini amplifiers are compatible with a
wide range of drivers, especially pro-style speakers.

UTILIZE COLOSSUS PRO SOUND where your install demands!

Visit hifonics.com for more.

MUSWAY USA Dropped Anchor In Alaska With 5150 Audio In Kenai, AK

KENAI, AK (06.11.26) – Joseph Norton left Northern AR on May 24th for the 4000 mile trip to Anchorage AK where 5150 Audio’s owner Dave Parrot met him at the airport for the 157 mile trip to Kenai. Parrot has extensive 12volt experience and opened 5150 Audio just over a year ago. Norton provides tech support with MUSWAY across the US.

Joseph Norton Saturday, May 24th,  headed off to Alaska to do some training with 5150 Audio and on the road sales calls along with a big Motorsports event.
Out front of 5150 Audio (LtoR) Joseph and the team are pictured with Codie Dockter, Seth Payfer, Cody Wacker, and owner Dave Parrot.
Starting a training with Seth’s  Subaru.
A road stop with the Perfectionist in Anchorage Norton is pictured with Aaron Garcia,  Devon Davis and Brendan Adams.

Norton stated “We met Dave at a KnowledgeFest in Las Vegas a few months ago. He was very impressed with the MUSWAY products and demos in the booth. We continued to talk and ultimately put a program in place to set up 5150 Audio as a dealer with a plan to work with Dave for additional visibility across Alaska for MUSWAY. We supplied MUSWAY products to load his RAM pickup as a demo. My trip to Kenai included in-store training and fine tuning the MUSWAY system in the RAM. In addition, we spent days on the road visiting dealers in Alaska with a wrap at the REV Alaska Motorsports Show in Wasilla AK on Sunday June 1st where 5150 Audio had a booth on the event floor.” Norton made it back home on Tuesday June 3rd.

Norton is pictured with Milo Trembley at Safe and Sound in Anchorage on a sales stop.
On the way to REV Alaska Joseph and Dave snapped a shot in the cab of the RAM.
The 5150 Audio booth coming together. The RAM is behind the KICKER tent… 5150 Audio is also a KICKER dealer.

“Business at our store is strong as the word is out that we are the place for mobile aftermarket products in over a 100 mile range. The word is also out in the area that the 5150 Audio RAM is the best sounding vehicle enthusiasts have ever experienced. The REV Alaska event was very successful and we set appoints for installs even though Wasilla is 200 miles from our store. We are booked out for a few weeks. In fact we have an appointment in July for a customer 400 miles away” Parrot related.

A full view of the booth at REV Alaska.
As the show was under the way, Norton points to the 5150 Audio booth and shows that brains are awesome.
MUSWAY products on the counter at 5150 Audio.

Stay tuned for much more from 5150 Audio and MUSWAY USA as these two proactive companies are Jammin’ N June to drive business.

Visit www.muswayusa.com for more.

Yong’s Audio Scores JBL Prize On The 12volt Spin-To-Win Wheel 324

SHREVEPORT, LA (06.11.14) – The 12volt Spin-To-Win Wheel was created to bring an element of fun to the 12volt industry. The 12volt Spin-To-Win Wheel is now spinning in year six.

It’s always exciting to see a 12volt Spin-To-Win Wheel winner pictured with their prize like this picture of Adam holding his JBL prize and prize package from the Wheel Spin win number 324 on May 30th in the Yong’s Audio showroom in Indianapolis.

Adam Kim with his JBL prize and gift package in the Yong’s Audio store in Indianapolis.

Shawn Spedding, Director of Sales-Mobile Audio Aftermarket, got the ball rolling quickly for Adam to receive his prize last week.

Companies participating in the Spin-To-Win Wheel also receive visibility across the 12volt industry. In addition to JBL 12volt brands participating in the 12volt Spin-To-Win activity include KICKER, RDV, PowerBass, CRUX, Kenwood, JVC, ThinkWare, Race Sport Lighting, ESB Audio, KING Boxes, MASSIVE AUDIO, Q Power and Viper. 12voltnews and the 12voltBeat also have a space on the wheel for a $100 check.

Retailers are encouraged to #12voltspin when making their stores posts to Instagram to have their slip in the jar for a chance to win a cool prize.

For more see instagram.com/12voltnews

SEMA Show Partners with TechForce Foundation to Host National Awards Honoring the Next Generation of America’s Skilled Workforce

DIAMOND BAR, CA (6.11.25) – TechForce Foundation, a national 501(c)(3) nonprofit committed to building the pipeline of skilled technicians, has partnered with the SEMA Show, the automotive aftermarket industry’s premier trade event, to present the 7th annual Techs Rock Awards. For the first time in the program’s history, the Awards will be presented live on stage at the 2025 SEMA Show in Las Vegas.

Each year, the Techs Rock Awards recognize standout students and working professionals in the technician field. This year marks a major milestone. Honorees/grand prize recipients will be celebrated live at the SEMA Show, the epicenter of the global automotive aftermarket. In front of thousands of manufacturers, employers, educators, and media, the nation’s top technicians will receive the recognition they have earned through their skill, dedication, and impact.

Winners will be honored on Nov. 5, 2025, during the SEMA Show. Finalists will be selected in six categories: Automotive and Motorsports, Diesel, Collision Restoration and Welding, Aviation Motorcycle and Marine, and Evolving Technologies and HVAC. This year’s judging panel will include well-known voices in the industry, including ChrisFix, YouTube’s most-followed automotive DIY creator, and Humble Mechanic, a trusted voice in technician education and culture.

Technicians are the workforce behind every vehicle on the road, every aircraft in the sky, and every delivery that reaches its destination. These careers are essential to our economy, but they are too often overlooked.

“Technicians don’t just fix things. They keep America moving,” said Jennifer Maher, CEO of TechForce Foundation. “The SEMA Show gives us a national platform to say, ‘We see you. We value you.’ And for the students preparing to join the workforce, it shows there is a future in this field that is respected and real.”

“The SEMA Show is where the automotive aftermarket industry’s future takes shape — through breakthrough products, new ideas, and rising talent,” said RJ de Vera, SEMA Vice President of Marketing. “Technicians play a critical role in that future, and with the TechForce Foundation, we’re proud to spotlight and support those who will carry the torch forward.”

Nominations open June 24 and close Aug. 11. Anyone can nominate a deserving student or technician at www.techforce.org/techsrock. A panel of judges will review submissions and select the finalists. From Sept. 24 through Oct. 15, the public will vote to determine one student and one working technician as Grand Prize Winners. Both will receive an all-expenses-paid trip to Las Vegas to be honored on stage during the SEMA Show.

Since 2018, the Techs Rock Awards have recognized 77 outstanding students and technicians. The program highlights the value of technical careers and helps lift up role models who are shaping the future of the skilled trades.

Visit www.semashow.com and www.techforce.org for more.

Firstech Appoints New Texas / Oklahoma / Louisiana / Arkansas Rep

 SEATTLE, WA (06.10.25) – Firstech, a leading innovator in connected car technology and makers of Compustar and DroneMobile solutions, today announced a strategic partnership with Momentum Marketing, a highly respected manufacturers’ representative firm. Momentum Marketing will now spearhead Firstech’s sales and marketing efforts across the Texas, Oklahoma, Arkansas, and Louisiana (TOLA) region, effective immediately. 

This collaboration aims to significantly enhance Firstech’s presence and support for dealers within the vital TOLA territory. Momentum Marketing’s deep regional expertise and strong relationships with 12-volt retailers will ensure that more dealers and consumers have access to Firstech’s award-winning line of remote start, security, and telematics products, including the popular Compustar and DroneMobile brands. 

“We are thrilled to welcome Momentum Marketing to the Firstech family,” said Jason Kaminski, Managing Director at Firstech. “Their proven track record and extensive network in the TOLA region make them the ideal partner to expand our reach and strengthen our commitment to providing top-tier support for our dealers. This partnership represents a significant step in our strategy to bring the best connected car solutions to more customers.” 

Hector Mena, Principal at Momentum Marketing, expressed enthusiasm about the new partnership: “We are extremely honored to be given the opportunity to represent the Firstech family of products in the TOLA markets. With this new partnership, the Momentum team will be able to deliver Firstech’s innovative solutions and unparalleled customer service and support to our dealer base.” 

The partnership with Momentum Marketing underscores Firstech’s dedication to optimizing its distribution network and providing localized, dedicated support to its valued dealer partners. 12-volt retailers that are interested in Firstech products can browse the company’s full catalog of solutions at www.myfirstech.com