SSV Works Introduces Industry-First Aftermarket 6.5” Rear-Hump Speaker-Pods for 2025-Up Polaris RZR Pro Series

ST. GEORGE, UT (06.27.25) – SSV Works proudly announces the industry’s first aftermarket 6.5” Rear-Hump Speaker Pods specifically designed for the 2025-Up Polaris RZR Pro Series vehicles.

“We’re proud to be first to market with a true plug-&-play rear speaker solution for the new RZR Pro platform,” said Kelson Downes, Marketing Director of SSV Works. “These pods are designed to match the factory look while delivering the audio performance riders demand, no compromises, no cutting, no BS and no more cheap factory audio.”

Designed to install directly onto the rear “humps” behind the seats, these pods utilize factory mounting points with no cutting or fabrication required. The durable, textured enclosures match the OEM look while enhancing your machine’s sound system with powerful rear audio.

With SSV Works’ exclusive plug-&-play harnessing, installation is quick and simple. Riders can bolt the pods in and connect them using the included pre-terminated wiring, adding rear speakers in just minutes.

Compatible with 6.5″ / 6.75″ speakers, including SSV Works’ A-Spec, V-Spec and K-Spec models, these enclosures deliver clear, punchy audio that cuts through wind, engine noise, and trail chaos making these the perfect solution for any audio build!

Key product highlights:

  • Upgrade: These pods allow you to remove the cheap, undersized paper speakers that come from factory in your Pro series vehicle. With the plug-&-play harness, they are the perfect upgrade for the factory audio that install within minutes!
  • F3™ – The Original Factory Fit & Finish: Each RZR Pro R looks just the way it should, like it came straight from the factory. Purpose built, our enclosures match the factory styling and fits with seamless precision.
  • Trail Ready™: Built for the off-road environment, SSV Works’ audio components will withstand all the harsh riding conditions. From sand, dust, water or snow, you can ride your favorite trails without sacrificing premium audio from SSV Works.
  • Premium Quality: Our product is meticulously crafted with high-strength materials, epitomizing premium quality and durability.

Available configurations:

  • SSV Works A-Series: 6.5” 120watt 4ohm Speakers
    • (PN: 250-RZ6-B65A) – MSRP $379.99
  • SSV Works V-Series: 6.5” 160watt 4ohm Speakers
    • (PN: 250-RZ6-B65V) – MSRP $499.99
  • Kicker KML Series: 6.5” 195watt 4ohm Speakers
    • (PN: 250-RZ6-B65KL) – MSRP $459.99
  • Kicker KMHL Series: 6.5” 300watt 4ohm Speakers
    • (PN: 250-RZ6-B65KH) – MSRP $899.99
  • Enclosure Only: 6.5” 120watt 4ohm Speakers
    • (PN: 250-RZ6-B65A) – MSRP $249.99

Backed by a limited lifetime warranty, this innovative audio solution promises both superior sound and long-lasting reliability for your Polaris RZR Pro R, Pro S, or Pro XP.

Designed for seamless installation into factory locations, these speaker adapters simplify the upgrade process, providing a significant enhancement in audio clarity, volume, and overall experience.

For more information, visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

Mid City Engineering Announces Expanded Plug-and-Play Alarm Kit Compatibility for Select Mercedes Benz Models

CHICAGO, IL (06.27.25) – Mid City Engineering, a leading provider of innovative accessories for the luxury vehicle market since 1999, is proud to announce expanded plug-and-play alarm kit compatibility for select Mercedes Benz models.

“Previously, we’ve had coverage for the Sprinter and Metris, but now dealers and consumers can utilize these kits for a number of additional Mercedes Benz vehicles,” explained Dan Ruby, owner, Mid City Engineering. “Dealers can purchase either the Compustar or Directed alarm CAN interface by itself or the kit with the alarm.”

Mid City Engineering alarm kits feature plug-and-play installation as the vehicle-specific CAN interface ensures seamless integration without cutting or splicing OEM wires, thus preserving vehicle integrity and warranties. Its comprehensive security includes Compustar alarm, siren, and DAS II digital security sensor which provides shock, tilt, glass break, and tow sensing. The factory key fob control allows for the effortless operation of the alarm system using the existing factory key fob. The optional Compustar Drone module allows control and alerts via smartphone (hardware purchase and subscription required).

Available Mid City Engineering alarm kits include:
• 907 Alarm Kit (SKU: 907INTK): Compatible with Sprinter 2019–2025 and various Mercedes-Benz models.
• Metris Alarm Kit (SKU: METRISINTK): Compatible with Metris 2016–2024.
• HSINTK: Compatible with select Mercedes-Benz models from 2007–2019.
• 205INTK: Compatible with select Mercedes-Benz models from 2015–2025.

“These Mid City Engineering alarm kits are ideal for commercial Fleet Operators who seek reliable security solutions for Sprinter and Metris vans to protect valuable equipment and cargo, Mercedes-Benz owners who desire enhanced security without compromising vehicle aesthetics or warranties, DIY enthusiasts and installers looking for easy-to-install, high-quality alarm systems, and tech-savvy consumers interested in integrating smartphone control for added convenience and monitoring,” Ruby concluded.

For more information, please visit www.midcityengineerinig.com, email sales@midcityengineering.com, or call (312) 421-1114.

Rydeen Mobile Notes Sales Increases

TORRANCE, CA (06.26.25) – Ruben Torres, Rydeen’s Sales Manager, indicated they are experiencing one of the strongest quarters in the company’s history. He went on to say, “Participating in numerous Mobile Electronics events and Car Shows this year, we started to see our sales increase after attending the Pacific Northwest Mobile Electronics Expo in May. Just before the Expo, Rydeen partnered with the prestigious MESA Group, and we had the opportunity to meet with Pacific Northwest MESA dealers at the event.”

Ruben Torres stayed busy every minute in the booth at the 2025 PNWCEE.

Pacific Rim Marketing’s Mark Giovannetti, one of the organizers of the Pacific Northwest Mobile Electronics Expo, confirmed this and added, “The dealer response on the strong line-up of products Rydeen introduced at the event was impressive. The products spotlighted below contributed to the sales increases.”

TOMBO360X – 10-inch, touchscreen rearview mirror with auto-sensing photo sensor to automatically adjust the digital mirror’s brightness when needed. The K dash cam, with 360° surround view recording, allows users to choose to display the front of the car, the sides of the vehicle, and the rear interior of the car for monitoring passengers. A rear-mounted camera is also included.

The Tombo 360X also comes with a proximity sensor and will automatcally record if an object or
person comes within 10 feet of your vehicle

R10X-SPL – 10″ Dual-channel DVR digital mirror touchscreen 4K/2K front camera, IP67 rated waterproof rear camera, HDR night vision, time-lapse recording, and Wi-Fi for real-time streaming.

PV8-A/B – 8.2″ OEM style ultra-bright digital rearview mirror with a high-definition AHD backup camera, delivering real-time HD video and enhanced safety with a 110° field of view.

OED-01 – Dash cam with 1080P HD recording and HD video output for optional PV8 digital mirror monitor, 140° wide-angle lens, app control, and loop recording. Including Wi-Fi connectability to your smartphone APP.

Torres concluded “The visibility at industry events, connecting with dealers in stores social media activity along with our spot on products all contributed to the sales increases.”

Visit rydeenmobile.com for more.

Modus Elevates Luxury Vehicle Audio with Custom Aston Martin DB12 Installation

OXNARD, CA (06.26.25) – Modus has once again demonstrated its ability to enhance and increase luxury vehicle sound systems with its 2024 Aston Martin DB12 install.

“World-class luxury vehicles such as the Aston Martin already come equipped with exceptional factory sound systems and optimal speaker placement,” said Jason Digos, Modus Senior Sales Trainer. “However, there are unique challenges that can limit overall performance. In a convertible with the top down, you lose significant bass and high-frequency output while battling road noise. These performance cockpits are also extremely compact, so low-end response often suffers due to space constraints that prevent proper subwoofer placement and powerful amplification.”

Modus turned to the team at Delta Concepts for this special project. To fabricate the in-floor subwoofer enclosure, Delta collaborated with Fat Fender Garage for 3D scanning and JT Torres from Automotive Entertainment for large-format 3D printing expertise to house a shallow 10-inch Modus Apex subwoofer. The team also integrated two Modus Apex Class A/B 750-watt 4-channel amplifiers and one 750-watt monoblock into the Aston Martin’s existing system. The result is a noticeable increase in power output and overall performance for what was already a high-end factory system.

“Class A/B amplifiers generate significant heat, especially in confined spaces,” Digos continued. “Our PeakCool thermal management technology features an innovative internal heat sink design that ensures optimal heat distribution while maintaining the superior sound quality Class A/B amplification delivers. Both amplifiers are engineered for exceptional energy management and premium sound quality, making them ideal for luxury vehicle applications. The result is dramatically enhanced audio performance that surpasses the original factory system.”

The vehicle will be used as a company demo vehicle at strategic events and locations throughout the year.

For more on the Aston Martin build, please go to: https://vimeo.com/showcase/11685020?video=1093087734

Visit www.modusglobal.com for more.

Hifonics Delivers Bass You Feel and Power You Crave

LIBERTYVILLE, IL (06.26.25) – HEW Powered Subwoofer Systems bring more than just LOUD, POWERFUL sound — they elevate your entire audio experience. Featuring premium ELITE Series subwoofers, each HEW Powered Subwoofer System produces deep, impactful bass that you don’t just hear — but feel. Get ready to take on rich, high-quality sound that brings every song to life with intensity and clarity with HEW!

Coming in 108, and 6-inch Hifonics ELITE subwoofer sizes — HEW Powered Subwoofer Systems are designed for easy installation in smaller spaces and are perfect for those who seek high-quality sound without compromising vehicle room. With a built-in, powerful amplifier ready to pump out clean and high-impact bass straight out of the box, every powered subwoofer delivers on power, volume, and quality.

To learn more, click here.

Alpine Names Michael Rundel as Senior Specialist of New Distribution Development

AUBURN HILLS, MI (06.25.25) – Alps Alpine North America, Inc. (“Alpine”) names Michael Rundel as the Senior Specialist of New Distribution Development for the Alpine Brand Aftermarket Division. As an industry veteran, Rundel brings 30 years of experience to the position, working with some of the leading manufacturers in various channels, including retail, distribution, representative, and account management, while holding multiple MECP certifications and Sales Rep of the Year awards.

Michael Rundel

“Alpine is looking forward to having Michael Rundel join the brand team,” said Dan Sparks, National Sales Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Mike brings a wealth of experience and knowledge to this new position, but more than that, he brings an adventurous attitude that embraces new challenges with enthusiasm. We look forward to seeing what he will bring to this role and to the Alpine brand.

Rundel spent his early career as an installer and then manager at a car audio retailer in Detroit, Michigan. After a 10-year stint, he moved to AT&T as a training manager for cellular retail locations, supporting accounts like Ford, Visteon, and Delphi. After spending time supporting brands like Sirius, where he supported the launch of Sirius Satellite Radio, and Clarion Car Audio, Rundel became a regional sales manager with Davis Distribution Systems and then built a retail sales team for the aftermarket ADAS products at Mobileye. For the past 11 years, Rundel has led the Sony team as an account manager and, more recently, as team leader, before joining the Alpine brand team.

“I am so unbelievably excited to be joining the Alpine team,” said Rundel. “I can’t wait to utilize my years of experience and knowledge to grow with this company.”

As the Senior Specialist of New Distribution Development, Rundel will champion new business endeavors and showcase the Alpine product line to an entirely new audience to strengthen the brand’s reputation and create new opportunities.

Visit www.alpine-usa.com for more.

Maxxsonics Launches a Marketplace Protection Initiative to Safeguard Brands and Strengthen Sales Integrity

LIBERTYVILLE, IL (06.25.25) – Maxxsonics has announced the launch of a new business and sales strategy designed to protect the integrity of its brands, uphold the trust of its customers, and reinforce its commitment to authorized sales channels. The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.

“As our brands continue to grow in visibility and value, it’s critical that we invest in tools and strategies that defend that value across all platforms,” said Sherri Sawyer, Chief Financial Officer at Maxxsonics. “This program is a key step in ensuring our partners and customers experience our products as intended and backed by our full commitment.”

Maxxsonics aims to create a more transparent and reliable shopping experience while also protecting its reseller network. The effort includes and focuses on targeted enforcement and continuous oversight of third-party marketplace listings to ensure alignment with company policies.

“We’ve heard the concerns from our dealers and partners loud and clear. Unauthorized sellers create confusion, damage pricing integrity, and ultimately hurt the customer experience,” said Eddie Ramirez, National Sales Manager. “This initiative shows that Maxxsonics is taking real action to protect our customers and support those who do business the right way.”

The program is already in motion across all Maxxsonics brands, with early results showing positive impact on marketplace consistency and pricing compliance.

For additional information, go to the corporate website at https://maxxsonics.com/.

SEMA Enhances Individual Memberships with Expanded Benefits for Automotive Enthusiasts

DIAMOND BAR, CA (06.25.25) – Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and lifestyle brands, and special perks to help them stay on the pulse of the industry by becoming a SEMA+ member at www.sema.org/plus.

Building on the launch of SEMA’s Individual Membership in 2021, the rebranded SEMA+ membership delivers greater value to enthusiasts, consumers, and the industry community. Members can save money on aftermarket parts, gear, and services, spotlight their ride on SEMA social media, save money on tickets to select automotive events throughout the year, and stay updated on industry and advocacy news through a dedicated newsletter–bridging the gap between their automotive passion and the aftermarket community, events, and brands they enjoy.

“The reimagined SEMA+ program is more than a membership; it’s a movement to unite the industry and amplify its collective voice,” said AJ Carney, SEMA Senior Director of Membership. “With exciting new brand partnerships and updated programs and experiences, we aim to strengthen our foundation and further preserve, protect, and grow the automotive aftermarket industry in new and exciting ways.”

SEMA+ also offers great advantages for SEMA business members looking to reach broader consumer audiences. By becoming a benefit partner, businesses can get their brand noticed and promote their products year-round through the SEMA+ member portal.

SEMA+ x FuelFest
SEMA+ has partnered with FuelFest, the nationwide celebration of horsepower, music, and family, to offer its attendees access to a SEMA+ membership for just $5 (+tax) – a savings of $35 off the annual SEMA+ membership price!

“Partnering with SEMA+ is an exciting opportunity to further connect our fans and attendees with new opportunities that benefit them far beyond our in-person events,” said Cody Walker, Founder, FuelFest. “FuelFest is all about sharing with our special family of enthusiasts, and this partnership supports our joint mission of combining excitement for the automotive world with non-stop action.”

FuelFest’s next stop will be local to SEMA HQ and at the foundation of American car culture, the Pomona Fairplex in Pomona, Calif., on Saturday, June 28. SEMA+ members can get 10% off FuelFest tickets by claiming their event discount code within their member only portal.

Following six years of record-setting shows in the Los Angeles area, the legendary National Hot Rod Association (NHRA) joins this year’s event, making possible non-stop head-to-head grudge matches on the world-famous quarter-mile dragstrip, in addition to drifting and music throughout the day. FuelFest ticket buyers – for LA and the additional 2025 events – can secure their discounted SEMA+ membership by scrolling down to the “Add-Ons” section at checkout at www.fuelfest.com.

SEMA+: Your Ride. Your Voice. Your Community.
Anyone can join SEMA+ for just $40 a year — or $35 a year with auto renewal (that’s less than $3 a month) at www.sema.org/plus. New experiences and perks will continue to be added over time. 

Contact SEMA Senior Director of Membership AJ Carney at ajc@sema.org with any questions.    

Garmin Unveils Flagship Apollo RA800 Marine Stereo

OLATHE, KS (06.24.25) – Garmin has announced the premium Fusion Apollo™ RA800 marine stereo that brings reimagined design and powerful audio performance to boaters everywhere. Designed specifically for marine environments, the Apollo RA800 offers high-resolution, lossless audio and Wi-Fi® connectivity for exceptional sound performance and seamless streaming. The stereo also features a more powerful internal amplifier and drives up to four speakers.

“We are excited to continue to push the limits of excellence in marine audio entertainment. With the new Apollo RA800 on board, boaters and passengers can hear their music with unrivaled clarity. Plus, with an internal amplifier that produces 50% more power than its predecessor, users can keep the beat going strong all day and night,” commented Susan Lyman, Garmin Vice President Consumer Sales and Marketing

Elevate the audio experience

Boasting ground-breaking audio technology, the Apollo RA800 is designed to amplify time spent on the water.

  • High-resolution audio: High-resolution lossless audio and Wi-Fi® technology provide optimal sound performance.
  • Next-gen amplifier: Anupgraded internal amplifier is 50% more powerful than its predecessor.
  • Built-in DAB tuner: The built-in DAB tuner supports the latest DAB and DAB+ broadcasts, allowing for high-quality digital radio streaming whenever they’re supported.
  • Seamless streaming: Improved Wi-Fi connectivity for Apple AirPlay® audio streaming offers a superior high-fidelity listening experience.
  • Stereo grouping: Connect multiple Apollo stereos to share audio sources across different listening zones on the boat.
  • Pin-sharp touchscreen: With a 4.3” LCD the RA800 offers clear advances in image resolution, color saturation, wide viewing angles and readability in bright daylight.
  • Quicker response times: Enjoy lightning-fast response times with a processor that is eight times faster than the previous generation.

Available now, the Fusion Apollo RA800 has a suggested retail price of $999.99. With the same mounting specifications and connections as its predecessors, the new stereo is a drop-in replacement for existing RA770 and RA670 stereos.

To learn more, visit garmin.com/marine/audio.

GoFast Solutions Announces First-Ever Vendor Top Gun Sales Challenge Winners

MIDDLETOWN, CT (06.24.25) – At this year’s Mobile Expo 2025, GoFast Solutions launched its first-ever Vendor Top Gun Sales Challenge—a high-stakes, high-energy showdown that turned the show floor into a true sales battleground.

“With exclusive “day-of-show” specials and hundreds of retailers in the building, we challenged our vendors to outsell their counterparts in an all-out, no-holds-barred sales competition. Putting hundreds of retailers in a room with brand experts armed with smoking deals was a natural fit… toss in good-natured competition, and the result was one of the best Mobile Expos we’ve ever hosted,” said Bob Hernandez, VP of Sales at GoFast Solutions.

“Now it’s time to salute the standout performers who embraced the challenge and rose to the top” Hernandez added.

The 2025 Vendor Top Gun Winners

🥇 1st Place – Windshield Skin (Alan & Miya Bray)
Alan and Miya didn’t just win—they dominated. With strategic selling, powerful product demos, and high dealer engagement, Windshield Skin not only took home 1st Place in the Top Gun Sales Challenge, but was also voted “Best New Opportunity” at Mobile Expo 2025 by attending dealers. A clear sign that their momentum is just getting started.

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🥈 2nd Place – Memphis Audio (Ellis Mathis & Chad Boone)
Ellis and Chad delivered on all fronts—closing deals, drawing crowds, and creating buzz. Their high-energy presence and booth design were a hit with attendees, earning Memphis Audio the title of “Best Booth” at Mobile Expo 2025.

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🥉 3rd Place – Car Freshner Corporation (Pete Blumsack)
Representing the iconic Little Trees® brand, Pete kept it cool and classic. With product recognition that spans generations and appearances in movies, music videos, and road trips across America, Car Freshner showed how a legacy brand can still turn heads—and convert sales.

“Thank you to all our Vendors as we extend a heartfelt thank you to every vendor who supported and exhibited at Mobile Expo 2025. Your energy, creativity, and commitment are what continue to make this show special. And this is just the beginning. Get ready for an even bigger, bolder Mobile Expo in 2026. We’re raising the stakes, expanding the opportunities, and setting the stage for a new level of dealer engagement. See you at the top” Hernandez concluded.

Visit gofst.com for more.