LIBERTYVILLE, IL (05.09.25) – Innovation that’s compact. Sound that’s clean. Feel more from your audio system setup with STREET MACHINE innovation. Autotek STREET MACHINE amplifiers deliver a listening experience that brings out higher sound quality with minimum distortion levels while remaining more compact with a tighter footprint in size. The entire line of STREET MACHINE amplifiers features monoblock, 2-channel, and 4-channel models. Dive deeper into your sound!
Whether you are seeking crisp sound quality or someone who craves powerful playback for a dynamic ride, STREET MACHINE amplifiers offer the perfect blend of power, precision, and reliability. The STREET MACHINE series is built to provide a high-octane audio experience, perfect for audio enthusiasts who want to get the most out of their sound system with compact performance.
SACRAMENTO, CA (05.08.25) – Windshield Skin, the original windshield protection brand, Is making an entrance into the 12volt marketplace. Windshield Skin was an exhibitor at the recent GoFast Mobile Expo 2025 and was welcomed by dealers who attended the event.
Bob Hernandez, GoFast VP, related “Windshield Skin was a hit… Their first time out of the gate at one of our events and they were extremely well received by our dealers. Miya Bray and the Windshield Skin team sold dozens of starter bundles including display stands at our show. Attendees voted Windshield Skin ‘The Best New Opportunity’ exhibited at the Mobile Expo 2025 in a post show survey.”
The Windshield Skin tent offering live demos and products was very busy at the GoFast Expo.
Windshield Skin, the original creators of windshield protection film is proudly reflecting on over 20 years of industry defining progress. First developed in 2004 and officially introduced at SEMA in 2007 Windshield Skin has remained at the forefront of automotive glass protection continuing to set the bar for quality, durability, and performance. With multiple US Patents and a growing list of high profile partnerships Windshield Skin is redefining how drivers protect what matters.
Nick Craig shows a variety of Windshield Skin in-store POP product display items in the Sacramento office.
With distributor expansion across key markets, like the 12volt industry, Windshield Skin is welcoming a new wave of partners. The super stretch universal kits ensure a broad compatibility across vehicle types, combining performance with convenience. Windshield Skin continues to offer hundreds of pre-cut vehicle specific kits. Universal options provide an affordable, high performance solutions that are easy to install thus redefining accessibility for windshield protection. This opportunity fits perfectly with independent 12volt brick and mortar retailers. In addition, the company offers high-quality showroom POP options.
Miya Bray, who traveled from Sacramento to be on site at the GoFast Expo, related “Go Fast Expo CEO Dave Prinz reached out to us a few weeks before their show. He had heard about our products and thought it would be great if we exhibited at the GoFast Expo 2025. All came together very quickly and we were able to send staff and tent along with products for display in time to have it on the floor at their GoFast Expo event. We did many live in booth demonstrations as we applied our Windshield Skin product to Dave’s car. Being on the floor at the GoFast Expo was a great introduction for our products to 12volt specialty retailers and they certainly saw the opportunity with many placing orders.”
Stay tuned for more as Windshield Skin continues to expand across the 12volt industry marketplace.
IRVINE, CA 05.08.25 -(BUSINESS WIRE) – Masimo Corporation (Nasdaq: MASI), a leading global medical innovator, today announced that it has entered into a definitive agreement to sell its Sound United consumer audio business to HARMAN International (“HARMAN”), a wholly-owned subsidiary of Samsung Electronics Co., Ltd., for an aggregate purchase price of $350 million in cash, subject to certain adjustments. The sale follows the previously announced review of Masimo’s consumer audio business and will support the Company’s strategic focus on driving innovation in its core professional healthcare segment. The transaction is expected to close by the end of 2025, subject to receiving necessary regulatory approvals.
Quentin Koffey, Vice Chairman of Masimo’s Board of Directors, stated, “Finding the right home for this business has been a stated priority of the new Board from day one, and this transaction represents an important milestone as we continue to position the Company to achieve our goals of accelerating revenue growth while delivering disciplined margins. Masimo has tremendous opportunities ahead and we are confident we have the right healthcare-focused strategy, experienced leadership team and culture of innovation in place to build on our significant positive momentum.”
Dave Rogers, President of HARMAN’s Lifestyle division, said, “This acquisition represents a strategic step forward in the expansion of HARMAN’s core audio business and footprint across key product categories such as Home Audio, Headphones, Hi-fi components, and Car Audio. It complements our existing strengths and opens new avenues for growth. Sound United’s portfolio of world-class audio brands including Bowers & Wilkins, Denon and Marantz, will join HARMAN’s iconic family of brands, including JBL, Harman Kardon, AKG, Mark Levinson, Arcam, and Revel. Built on a shared legacy of innovation and excellence in audio technology, this combined family of brands, together with the talented employees of both companies, will deliver complementary audio products, strengthen our value proposition and offer more choices to consumers.”
Katie Szyman, Chief Executive Officer of Masimo, said, “Since I took over as CEO, a key objective has been refocusing our business to ensure we are allocating time and resources to areas of unmet clinical need and driving growth and operational efficiencies. This transaction aligns with these objectives. Our consumer audio business and its talented team will be well positioned for growth and success under HARMAN’s leadership.”
The transaction is subject to the satisfaction or waiver of certain closing conditions, including the receipt of any required regulatory approvals.
Centerview Partners LLC and Morgan Stanley & Co. LLC served as financial advisors to Masimo and Sullivan & Cromwell LLP served as legal advisor to Masimo in connection with the transaction.
LIBERTYVILLE, IL (05.08.25) – Ready to feel a louder punch in your audio? Raise the bar with MB Quart Discus DS2 shallow subwoofers that bring unparalleled clarity in bass delivery while maintaining a shallow subwoofer profile design. The entire line of Discus DS2 shallow subwoofers includes 12-inch (DS2-304), 10-inch (DS2-254), and 8-inch (DS2-204) 4-Ohm DVC shallow subwoofer sizes. If you need more bass gains in those compact or tight vehicle spaces — Discus DS2 subwoofers deliver!
Discus DS2 shallow subwoofers are crafted with innovative precision, featuring a unique cone design and high-excursion capabilities that ensure accurate sound reproduction. The result is a subwoofer that not only delivers powerful bass — but also maintains clarity and fidelity across the entire audio spectrum in your MB Quart car audio setup. These subwoofers boast high-power handling performance, ensuring deep, resonant bass that can be felt as much as it is heard.
TORRANCE, CA (05.07.25) – Rydeen announced the launch of the 2025 digital Catalog; downloadable to your mobile device and PC, it can be projected on a flat panel screen at the office, store, and at home, allows you to browse our entire product line effortlessly. Simply visit our homepage and scan the QR code to explore our offerings at your fingertips without the hassle of carrying printed materials.
“We also want to share exciting updates about our product lineup based on feedback from our valued customers. Our best-selling item [TOMBO360X]. A new product [R10X-SPL] has been upgraded, featuring enhanced functionality and additional important features.”
Our catalog is available for download at the link below. We encourage you to take a look.
See Bruce Gilsdorf is shown with a selection of FlashTech products to be spotlighted at PNWCEE 2025.
METAIRIE, LA (05.07.25) – “FlashTech Lighting is bringing innovation to PNWCEE 2025, showcasing our latest cutting-edge lighting solutions—including our patent-pending Shockwave bulbs and versatile off-road lighting kits. Designed to help shops simplify inventory and boost sales. FlashTech products combine power, flexibility and ease of installation,” Stephen Gordon, company owner, related.
“Come meet our Northwest Sales Rep, Bruce Gilsdorf, to see firsthand how FlashTech is redefining the lighting game. Be sure to check out our ColorChase dynamic lighting line, featuring addressable RGB technology across underbody kits, halos, wheel rings, and more—all controllable via app for stunning visual effects and full customization” Gordon continued.
“Stop by our booth to experience the difference in performance, innovation, and real support that only FlashTech can deliver” Gordon concluded.
WASHINGTON, DC (05.07.25) – The Specialty Equipment Market Association (SEMA), on behalf of the nation’s automotive aftermarket industry and millions of automotive enthusiasts across the U.S., issued the following statement after the U.S. House of Representatives’ 246-164 vote to overturn California’s Clean Air Act waiver for the state’s Advanced Clean Cars II policy (a.k.a. EV mandates or internal combustion engine vehicle ban):
If you’re going to force 40% of the nation to do your bidding, you better deliver a stronger policy than California’s Advanced Clean Cars II, which will cripple the economy, force families into vehicles they can’t afford, and saddle communities with an untenable, impractical edict with which to contend. California would have you believe there is a pot of gold at the end of the EV rainbow, in the form of millions of jobs installing chargers and expanding the grid, but in truth California would have on their hands the blood of an entire, legacy automotive industry that Americans have grown to rely upon and trust.
Lawmakers in the House on both sides of the aisle see through these lies and understand what’s at stake, and we thank them for slamming the door on EV mandates by voting in favor of a Congressional Review Act resolution to strike down California’s Clean Air Act waiver. Their bipartisan vote will preserve vehicle choice nationwide, particularly at a time when people are keeping vehicles longer, using them to transport their families, and kickstart businesses and careers.
We’re on to the Senate. It’s time for Senate Republicans and Democrats to stand up, declare that California does not speak for our nation, that the Golden State’s policies are not solutions to our country’s issues, and that it is not partisan to say, “I believe in American ingenuity, not mandates.” The Senate must now vote to reclaim what California has stolen: our nation’s ability to bring all options to the table in service of solving the carbon emissions conundrum.
BACKGROUND
SEMA represents the automotive aftermarket industry, a third of which are businesses that are entirely dependent on products for internal combustion engine (ICE) vehicles. To enact an ICE vehicle ban through EV mandates would represent a significant hit to the nation’s economy by causing irreparable harm to an industry that annually delivers a $337 billioneconomic impact and supports more than 1.3 million American jobs through domestic manufacturing and sales.
33% of the nation’s automotive aftermarket industry is ICE-dependent, representing over $100 billion in economic impact to the U.S. economy, and impacts roughly 330,000 jobs.
SEMA is not anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge.
SEMA and a coalition of 335 small businesses from the automotive aftermarket in early April urged House of Representatives and Senate leadership to hold votes to put an immediate stop to the implementation of the Advanced Clean Cars II (ACC II) regulation.
During the 2024 presidential campaign, SEMA, through its Driving Force Action SuperPAC, educated voters about the damaging impact of EV mandates, and the profound importance of empowering the automotive aftermarket to develop innovative solutions to carbon emissions using American ingenuity.
LONG BEACH, CA (05.06.25) – KENWOOD USA Corporation is pleased to announce the promotion of Tim Hill to Director of Sales – KENWOOD, effective immediately.
Tim’s connection to the KENWOOD brand began in 1980, when he started his career as a retail salesperson selling KENWOOD products. With more than four decades in the mobile electronics industry, Tim has built a reputation rooted in trust, transparency, and a hands-on approach that continues to resonate with dealers across the country.
Tim Hill
Since joining the KENWOOD sales team in 2020 as Midwest Regional Sales Manager, Tim has strengthened key dealer relationships and helped align the region’s rep force around KENWOOD’s dealer-first mission. His ability to lead with integrity and communicate clearly has made a measurable impact across the territory.
“Tim’s ability to build strong, authentic relationships and his straightforward leadership style make him a natural fit for this next chapter,” said John Lucas, Senior Vice President. “He’s always been about doing what’s right for the brand and the dealer — and that mindset will continue to guide our strategy moving forward.”
In his new role, Tim will manage all regional sales teams and focus on identifying growth opportunities, filling gaps in distribution, and reinforcing KENWOOD’s commitment to doing the right thing — every time.
“I’m excited about this new opportunity because it will allow me to work with several of Kenwood’s key dealers throughout the country,” said Hill.
Tim steps into the role following the promotion of John Lucas to Senior Vice President.
METAIRIE, LA (05.06.25) – ORACLE Lighting is proud to announce the appointment of Jaclyn Bradham as Chief Revenue Officer (CRO). With more than 15 years of experience in sales leadership and revenue growth, Jaclyn brings a dynamic, results-driven approach to the executive team at a pivotal time in ORACLE’s growth trajectory.
“We’re excited to welcome Jaclyn Bradham as Oracle Lighting’s new Chief Revenue Officer,” said Tiffanie Hartenstein, CEO of ORACLE Lighting. “With her strong industry background and a proven track record of driving strategic growth, Jaclyn is exactly the kind of leader we need as we continue to scale in the automotive aftermarket. Her expertise will play a key role in enhancing the customer journey and elevating the Oracle Lighting brand experience.”
Bradham brings over 15 years of sales leadership experience, including significant time in the automotive media and publishing industries. Most recently, she served as Vice President of Media Revenue and Sales at Hemmings, the largest publisher of collector car magazines and a trusted marketplace for buying and selling classic vehicles. At Hemmings, she led efforts across multimedia content, digital platforms, and sales strategy, implementing CRM systems, launching new media products, and training high-performing sales teams. Her leadership helped drive sustained revenue growth and expand Hemmings’ reach in the highly competitive collector car and automotive enthusiast space, working with manufacturers to reach their target audiences..
Jaclyn Bradham
Before joining Hemmings, Bradham spent nearly a decade at The Business Journals, where she held several senior roles, playing a critical role in developing national sales, product roll-out plans and mentoring emerging sales talent across multiple markets.
Known for her straightforward communication, results-oriented leadership, and passion for solving complex business challenges, Bradham has a proven track record of aligning sales and marketing strategy with broader organizational goals. Her ability to lead cross-functional teams and foster a culture of performance and accountability makes her an invaluable addition to ORACLE’s leadership team.
“At Oracle Lighting, our core values—Grow or Die, One Team, Accountability, and Loyalty—aren’t just words; they’re the foundation of everything we do,” Hartenstein added. “We look for leaders who live and breathe the G.O.A.L., and Jaclyn absolutely does. Her drive, team-first mindset, and commitment to excellence make her an incredible addition to our executive team.”
In her new role, Bradham will oversee revenue strategy and sales operations across all channels, with a focus on optimizing performance, enhancing partner success, and scaling ORACLE’s presence in new and existing markets.
“I’m thrilled to be joining a company with such a bold vision and a values-driven culture,” said Jaclyn Bradham. “ORACLE Lighting has built an incredible reputation for innovation and quality, and I look forward to working alongside this talented team to unlock new opportunities, drive growth and deliver even more value to our customers and partners.”
Bradham holds a Bachelor of Arts in Communication, Media from North Carolina State University, and has previously served in media relations roles at the University of Alabama and with the Carolina Panthers, experiences that laid the groundwork for her successful career in sales, marketing, and team leadership.
NEW YORK, NY (05.06.25) –SiriusXM and country superstar Morgan Wallen announced today the launch of Morgan Wallen Radio, an exclusive new country music channel that brings fans closer to the man behind the music ahead of his fourth studio album release, I’m The Problem.
The limited-run channel, which debuts today, is available to subscribers in their cars on channel 57 and on the SiriusXM app through May 31.
Morgan Wallen Radio, curated by Wallen himself, features his biggest hits, deep cuts, and all 37 tracks from his new album. In addition to his own music, Wallen hand-picked songs from musical influences, unexpected favorites and close friends. Listeners will also hear exclusive commentary and behind-the-scenes stories from the country megastar on the making of his new album, his upcoming I’m The Problem stadium tour, favorite collaborations, untold stories from on and off the road, and much more.
The first two weeks of the channel set the stage for Friday, May 16, whenI’m The Problem drops at midnight. Pre-save here.
Starting May 16, Morgan Wallen Radio will feature a back-to-back album playback all weekend long, spinning all 37 tracks, with commentary from Wallen and check-ins with fans at his Nashville bar, This Bar & Tennessee Kitchen. It’s an opportunity for Morgan Wallen super fans to learn the new album by heart, while getting the inside scoop from the artist himself.
Eligible customers can get their first three months of SiriusXM for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.
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