Saddle Tramp Introduces New Accent Lights for Harley-Davidson and Universal LED Lighting Accessories

HOLLY HILL, FL (02.23.2021) – Saddle Tramp by Metra Electronics is now shipping six different easy-to-install LED lighting products designed for motorcycles. The front fork and saddlebag LED accent lights are designed specifically for 2014-up* Harley-Davidson Touring models (FLH and FLT). The new turn signal lights, a three-way switchback LED projector light, and flexible LED lighting strips will fit almost any motorcycle and are in stock now, adding to the extensive line of aftermarket motorcycle accessories from Saddle Tramp.

Front Fork LED Accent Lights for Harley-Davidson

New Saddle Tramp front fork accent lights look like they are part of the original design for 2014-up* Harley-Davidson Touring motorcycles. The BC-BFKC adds a red two-stage LED light to the front wheel that illuminates for the running and turn signal light. It is painted with a matching vivid black color and covers the factory axle nuts, creating a smooth look to blend seamlessly with the motorcycle’s contour. Stainless mounting hardware is included and wires are covered in protective cloth tape for added protection.

Saddlebag LED Accent Lights for Harley-Davidson

The BC-SBMKL is pair of white LED accent lights for the bottom side saddlebag on 2014-up* Harley-Davidson Touring motorcycles with hard saddlebags. The light strip is painted with the same signature vivid black color and has a smoked lens. The LED light strip mounts with 3M double-sided tape for easy installation.

Sequential LED Turn Signal Lights

Saddle Tramp has two new universal LED turn signal lights, the 3-inch BC-STS3 and the 3.5-inch BC-STS1. Each part is sold as a set of two turn signals that features 12 amber LEDs per light with an energy-efficient current consumption. The BC-STS3 is mounted with adhesive and the BC-STS1  mounts by drilling a hole in the fairing using the nut and bolt to mount securely to the motorcycle.

Low Beam, Spot, and Fog LED Switchback Projector Light

The BC-LBFL is a 30-watt LED projector light that can switch between three lighting modes; low beam, fog light, and strobe light, for a versatile auxiliary lighting solution. The universal clamp mount design makes it easy to install onto almost any motorcycle and it has 1,200 raw lumens.

Flexible Rubber Stop, Turn, and Running LED Light

The BC-LPBST is a 7.7-inch flexible rubber LED strip that has 16 amber LEDs, (8 per side), and 33 red LEDs for stop, turn, and running light functions. This light provides an affordable and easy way to quickly add additional visibility for riders on any motorcycle. It has hardwired connections and is rated IP67.

All of these solutions are in stock and shipping now from Metra’s Saddle Tramp brand. *See MetraOnline.com for up-to-date, vehicle specific information and more details.

Ground Zero Releases New Uranium Car Audio Line

DANIA BEACH, FL (02.23.2021) – HKI USA, the US importer for Ground Zero car audio products, is proud to be able to say that the new Uranium line of component speakers is here.

Starting with the GZUK 165SQ midbass, this all new 6.5” driver has an underhung neo motor with a 2” coil paired with a damped aluminum cone allowing this driver to dig deep and maintain a smooth response through its frequency range.

The new GZUM 80SQ midrange fits in line as a small version of the 6.5” midbass, with its matching motor and cone, making for a well rounded midrange, while it’s 3.15” diameter and small motor structure helps it fit in various applications.

The all new GZUT 28SQ tweeter has a tuned open back neo motor that gives us a distortion free response down to its crossover frequency blending perfectly with the GZUK midbass driver in a 2-way application, while the coated silk dome maintains detail and excitement when rounding out a 3-way setup.

Jacob Brown is pictured with a set of the exciting new Uranium 2-Way Components.

“We have been looking forward to this collection of drivers for quite some time. These are some of the most exciting components I’ve experienced in quite some time,” stated Jacob Brown of HKI USA.

This series is available A La Carte to our network of direct retailers. While passive crossover networks, tailored to work with these drivers, will be available shortly, we are also excited to be announcing another option to the mix and more information on that will be coming shortly.

For more information about Ground Zero or to apply to become an authorized dealer, visit hki-usa.com or email info@hki-usa.com

SoundShield Welcomes DOW Electronics to Distribution Channel

ANCHORAGE, AK (02.22.2021) – SoundShield has announced DOW Electronics as their newest distribution partner. DOW now stocks and sells SoundShield sound deadening and noise control products in 10 Southern region US States including Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina and Tennessee. Additionally, DOW offers SoundShield in Missouri, Kansas and Texas for a total of 13 states.

John Schwartz, CEO of SoundShield said “Having the broad distribution channel through DOW locations across the Southeast and Midwest, including Texas, means our customers have access to SoundShield in multiple warehouses. SoundShield availability in all of those states represented is just a one or two day shipment time in most cases.” DOW intends to leverage their reach to provide more permeation of SoundShield in their dealers’ shops which brings increased profit & labor dollars on installations.

“Some dealers love the sound deadening category and some ignore it” explains Drew Fischer, director of sales at DOW Electronics. “We think SoundShield has the right products and is the right vendor partner to elevate the category into something our dealers will routinely quote and sell into their installs instead of being an afterthought category” continued Fischer. DOW plans to be proactive with dealer activities that engage and energize for SoundShield and important installation-related topics. Dealer contests and product highlights on DOW’s What the FAQ is in the Box YouTube Channel are among the activities pending.

“When DOW dealers see installations done by their peers or industry pros using SoundShield, it conveys a sense of trust and confidence regarding the engineering and performance of the products” added Jay Johnson, director of marketing for DOW Electronics. SoundShield works to have great visibility on social media channels popular with 12 volt technicians to further that confidence. “I wouldn’t ask any retailer, professional builder or enthusiast to install any product I don’t use in my own shop” remarked Schwartz.

SoundShield Co-Founder Bryan Schmitt agrees and said “We work hard to develop and produce high quality products in the sound deadening and noise control category. Partnering with DOW Electronics further elevates the category among its dealers and makes it part of the conversation to enhance audio and ride comfort in the automotive environment.”

Visit www.soundshieldusa.com and dowelectronics.com/12volt for more.

The Wholesale House Distributes 2020 Profit Sharing

HICKSVILLE, OH (02.22.2021) – The Wholesale House Inc, (TWH) recently closed the books on a record setting 2020 and are excited to issue a multi-million dollar payout to the staff this month. This marks the 5th consecutive year of distributing a percentage of their net profit to employees.

Owners Steve and Mary Height stated, “We made changes in key management positions a few years ago and the business has gone to the next level with record setting years. We are proud to be able to share our continued success with our dedicated team members who work tirelessly to make TWH a leader in the industry. Our staff is committed to providing a variety of 12Volt electronics and consumer products, with unmatched service to our thousands of dealers nationwide.” 

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President Mark Yoder stated, “This past year presented many unique challenges and our crew stepped up in a big way. We are thrilled to be able to reward that tremendous effort. We are grateful for our loyal team members, who along with our business partners, have pushed us to a record year.”

The profit sharing program was established in 2016 by the Heights and in 5 years has distributed over 5.7 million dollars to TWH employees. “An exciting component has been added this year in addition to the very large cash payouts. TWH is making considerable contributions to all employees’ 401K accounts,” stated VP/CFO Bob Weatherhead. “This benefit combination rewards the team members right now, as well as with their future financial needs.”

The Wholesale House is a distributor of 12Volt electronics and consumer products headquartered in Hicksville, Ohio, with a distribution warehouse in Jacksonville, Florida.

Visit twhouse.com for more.

Brandmotion Unveils SummitView UTV Rear Vision System

SOUTHFIELD, MI (02.22.2021) – Brandmotion has released the latest in its popular SummitView series of off-road camera systems. The SUTV-2010 and SUTV-2020 products come with a high-definition 1080p resolution monitor and camera system for clear, crisp video — making it easier to navigate with confidence.

Tear up the trails safely with the SummitView UTV Rear Vision System. This must-have offroading backup system easily mounts to the rear of any off-road vehicle.

Visit brandmotion.com for more.

America’s Oldest KENWOOD Dealer Celebrates 50 Years in Business

LONG BEACH, CA (02.19.2021) – KENWOOD is pleased to announce that its oldest dealer in America is turning 50! Duke’s Car Stereo proudly represents KENWOOD as its top selling brand, along with many other excellent 12-volt brands, with locations throughout the mid-Michigan area, covering Flint, Saginaw, and Bay City.

Originally named Duke’s Tape Shack in 1970 by its founder Duke Evans, the company has grown from a 2-bay gas station selling 8-track tapes to a 4-store operation. During the last 50 years Duke’s has become a reputable name throughout the mobile electronics industry, winning many awards along the way. 

Over the years, Duke’s has gone through changes in staff and management. Now in its 50th year of service, Evan’s vision continues with a new generation of leadership. Mark Cormier, the current owner/operator, was hired by Evans personally in 1977. Cormier recalls Evan’s leadership and guidance in overcoming challenges and adapting to grow the business while catering to their local markets. Along with former partners Jim Crary and Dave Barclay, both of whom are enjoying their retirements, Duke’s has grown into the successful business it is today.

Currently selling a full line of KENWOOD and KENWOOD eXcelon products, Duke’s specializes in the mobile electronics business providing installations ranging from basic speaker replacement to high-end systems in automobiles, boats, motorcycles and ATVs, etc. Along with car audio, Duke’s carries complete lines of remote starters, driver safety systems, window tint, and a wide variety of other 12-volt products.

Cormier attributes their long-term success to their employees, some who have been with the company for over 40 years! They have teamed up to build the KENWOOD name in the Mid-Michigan area while selling every model KENWOOD has ever produced. Navigating the Covid-19 pandemic, Duke’s has again proven to adjust and adapt in order to continue providing their customers with high levels of service.

As their previous independent KENWOOD Sales Representative, Tim Hill (current Midwest Sales Manager for KENWOOD) stated, “The biggest thing that Duke’s has done over the years is to offer great value and exceptional customer service. Everyone leaves happy.” 

Visit www.dukescarstereo.com and www.kenwood.com/usa for more.

DOW Electronics Receives PowerBass 2020 Outstanding Sales Achievement Award

CARROLLTON, TX (02.19.2021) – “DOW Electronics is proud and thankful for the recognition from PowerBass as we continue to push forward and grow with the brand. Special Thanks to Jeff Falk for all his team’s support and for bringing the award over. Supplying a fantastic BBQ feast for our sales, marketing and warehouse folks to enjoy was much appreciated,” Jay Johnson, DOW Electronics Director of Marketing, related.

Left to right: John Yodzis, President & CEO; Mike Hurwitz, Strategic Sales Manager- 12V; Dave Elkin, SVP, Sales & Product Management; Drew Fischer, Director of Sales along Jeff Falk, PowerBass National Sales Manager.

Erik Harbour, PowerBass VP Product Development and Global Marketing, commented, “PowerBass awarded DOW Electronics with a 2020 Outstanding Sales Achievement Award in recognition of continual sales growth and achieving their goals even in these distressing times. PowerBass is proud to see what DOW Electronics has accomplished and looks forward to a great 2021 as Jeff Falk works closely with the DOW Team.”

Visit www.dowelectronics.com and powerbassusa.com for more.

Race Sport Lighting Launches New DemonEye Version 2 RGB Headlights

RINGWOOD, IL (02.19.2021) – Race Sport Lighting has launched their new DemonEYE V2 RGB Multi-functional headlights. This new kit can be used not only for headlight or fog light performance upgrades, but also feature an additional RGB diode to light up your lens color for show use as well. Race Sport Lighting owns the trademark on the DemonEYE name and is officially licensed to produce and sell this RGB technology to the marketplace.

This Version 2 DemonEYE LED kit is yet another product from Race Sport ushering in the latest and greatest vehicle technology in headlight and fog light upgrades. The advantages over the first version include a smaller, more compact design for versatile fitment, upgraded diode technology for brighter LUX output, upgraded Bluetooth app-controlled software and a much more durable and long-lasting diode technology.

“This second version DemonEYE RGB LED kit is going to be a hit in 2021. Many resellers loved the Version 1 when we released it about five years ago, and we did well in the marketplace with it as customers began to integrate it with other RGB products on their vehicles. The V2 takes all of our newer premium LED technologies and allows us to bring this once popular LED kit back to life.” – Steve Jergensen, President of Race Sport Lighting

“From an installer’s perspective, this V2 DemonEYE LED kit is much more advanced than the old version. Its small and shallow design allow it to fit almost all vehicles on the road, and it is much brighter than the first version. Since we designed it using our patent diodes, diode array, and circuit board design, it is going to be much more durable and long lasting.” – Mac Gracia, Installation & Tech Support, Race Sport Lighting

New DemonEYE V2 RGB Multi-functional headlights are in stock and shipping in most bases now out of their warehouse. All distributors and dealers are encouraged to get this new technology in stock and experience what the excitement is about.

Visit www.racesportinc.com for more.

The Weather Is Creating the News Across the US

SHREVEPORT, LA (02.18.2021) – For the last couple of weeks the bitterly cold 2021 winter weather has topped the news cycles. Punxsutawney predicted 6 more weeks of winter when he saw his shadow a couple of weeks ago. He just didn’t tell us how cold it was going to be in the coming weeks.

On Tuesday morning outside the 12volt Central Studios in Shreveport, LA is was 4 degrees with 6 inches on snow. The weather forecast was for several days of below freezing temperature with more winter precipitation on the way. They were correct.

This driver on the interstate it in for a big surprise as the snow plow comes along!

The super cold temperatures have overwhelmed power grids and resulted in rolling blackouts in several states. Currently there are over 4 million people across Texas with no power. In Shreveport there are actually issues with the local water system in addition to frozen pipes.

The weather has certainly impacted retail. Yesterday we featured an article from the Dallas Morning News with Walmart and Sam’s shuttering 415 stores in a total of 9 states.

The Jackie Cooper Electronics store in OKC closed until the conditions improve.

Jackie Cooper Electronics in Oklahoma City is closed with over a foot of snow surrounding the facility. “No Car audio, remote starts or even heated seats at JCE in OKC” Donnie Chaffin related to the 12volt News on Wednesday, February 17th.

Celise Harris offered “It is very cold in the Austin area. Wayne actually put some bubble wrap and poly on the ground around the base of a couple palm trees in our front yard.”

Celise and Wayne Harris working to keep their palm trees out front safe.

In Houston, Alan Wojtas commented “I have had no power for 3 days. I went to a friends house and then his power went out. I went back to my place to pack a bag to spend a couple days in a hotel. While packing the bag my power came back on. I told my friend I had power and he brought his family to my house. Then my power went out again. Enough of this BS.”

Tom Ebeling, Tree in Chicago, related “Dealers have been closed in the area for the first couple days of this week. Distributors opened on Wednesday the 17th.”

A shot out front of Brett Phelps’ R&D home office in St Louis, MO.

Brett Phelps with R&D in St Louis reported the same thing with lots of snow in the area and the roads to dangerous to travel. In fact the Lake of the Ozarks is frozen over for the first time in decades.

Even traffic on the interstates get surprises when they think they are having a smooth drive. A snow plow gave this driver a real surprise in this @trucksarelikedrugs post.

Morris Hartman got to use his new roof rake in the Big Apple.

Pioneer’s Jeff Shultz and Morris Hartman-Big Daddy’s are both seeing a lot of snow around the Big Apple. Both have ‘roof rakes’. The rake is on a telescoping handle so snow can be pulled from the roof.

Looking out the front door at the 12Volt Central Studios on Tuesday morning.

The weather has been extremely cold in Erie, PA which led to a feature on a local TV station highlighting Remote starts at Real Audio. See the top news story today on 12voltnews.com.

Jack Bogard has the new Sanford Sound store cleared from the last snow… but another is on the way.

Surely news about the weather will get off the front page soon and let all get back to business.

Real Audio Remote Starter Options Featured on Local Television News

ERIE, PA (02.18.2021) – For the last couple of weeks it has been bitterly cold in Erie, PA. On Tuesday afternoon, February 16th, WICU-TV contacted Kyle Kaulis at Real Audio to do a news article about remote starters. The local NBC affiliate wanted to come right over.

This closeup of one of the in-store displays shows how easily features can be explained to customers. The Real Audio team designed and had the displays printed locally.

“I immediately told them to come right over. When the reporter, Haley Potter, and camera operator showed up we immediately answered their questions, set up and taped a session where I provided some remote starter background information. Also, I covered basic good, better, best product feature information. On a wall in the showroom we created 3 large transmitter displays that are perfect to show customers the feature sets. We actually made the large display graphics on cardboard that we designed and had printed. In less than a hour they wrapped up the visit.”

Real Audio owner Kyle Kaulis is pictured by the remote starter display in this screenshot from the news station WICU-TV, NBC affiliate in Erie PA.

The segment aired on the station during the late news Tuesday night and again Wednesday morning.

“Our remote starter business has been very strong with the cold winter weather. In addition we are doing a lot of seat heater business. Early on we committed to the seat heater business and learned how to remove the seats and take off upholstery to place the seat heater elements and prep the wiring. Then it’s reversing the process and writing up the ticket for the customer that will be warm and happy. VOXX products have been the go-to products,” Kaulis added.

Real Audio branding extends to the outside of the store too.

“Erie PA has a reported population of 95,000 plus. With the surrounding area the total population is certainly 300,000 plus. Having our brand, products and services in front of that large audience is amazing,” Kaulis concluded.

Visit kylesrealaudio.com for more.