Laketown Speed And Sound Traveled to KnowledgeFest Dallas

DRAPER, UT (12.20.2021) – The opportunity to experience new products, attend trainings and network with industry members across the US drew 4 members of the Laketown Speed and Sound Team to travel from Draper UT to KnowledgeFest in Dallas December 10th-12th. Owner John Mueller, Angel Rivera, Craig Russell and Isai Hernandez spent the Friday through Sunday making the most of every minute over the 3 jam packed days.

This lunch at the Hops and Hens was a strategy session for Isai, John and Craig (L to R) with Angel in the foreground.

John Mueller, Laketown Speed and Sound owner, stated, “Three members of our staff and I attended the recent KnowledgeFest in Dallas. I was excited to find other industry professionals like Ken Ward, Carlos Ramirez, Brian Mitchell and Jason Kranitz with whom I could collaborate with on the challenges we currently face across the 12volt industry.”

Isai, Carlos Ramirez-NVS Audio and Angel (L to R) paused in front of the Sony booth for a quick photo on the event floor.

Mueller indicated there was excellent instruction for integration in newer vehicles and ways to improve design processes. “In updating our businesses practices, giving our personnel much needed tools plus instructions, time spent at KnowledgeFest delivered valuable direction,” Mueller added.

This post by Angel shows networking at a HKI Dinner.

During time at the event Laketown Speed and Sound staff members selected training sessions and seminars to attend so they could gain as much knowledge and insight at possible. Angel and Isai were especially interested in checking out the latest products and installations in various demo vehicles on the event floor. The Slingshot and bike in the HKI booth, bike in the Hertz booth, pickup in the Metra booth and seeing the SEMA award winning 9500 in the Sony booth were top takeaways.

These 2 images only begin to show the company’s amazing location in Draper UT.

Dinners and time spent networking with industry members who traveled from across the US was an added benefit for the Laketown Speed and Sound team.

“I am personally very appreciative of the efforts MEA and its instructors invested in the KnowledgeFest Dallas event. I would highly recommend other retailers invest their time and money to attend future KnowledgeFest events. Now that we are back at our store we are excited to implement what we learned in Big D,” Mueller concluded.

The 12volt Central Studios staff has noted very well done and informative posts on social media by Anger Rivera. Those posts showcase a very impressive facility as well as superb custom work featuring top brands the company offers to consumers in their marketplace.

A very large 12volt News hats off to John Mueller for making the commitment to take team members to KnowledgeFest in Dallas and supplying words for this article. Also, a big thank you to Angel Rivera for suppling images and input.

Visit knowledgefest.org and laketownspeedandsound.com for more.

Excitement Builds for CES 2022 as Confirmed Exhibitors Surpass 2,100

ARLINGTON, VA (12.20.2021) – The Consumer Technology Association (CTA) has announced that CES® 2022 , the world’s most influential technology event, is adding an additional layer of health protocols and will offer complimentary COVID-19 rapid testing kits. This additional measure builds upon the previously announced requirement that all in-person attendees must provide proof of COVID-19 vaccination.

Upon arriving at designated badge pick up locations, CES attendees will be provided with Abbott BinaxNOW COVID-19 Self Test kits. Each BinaxNOW Self Test kit contains two tests, which can be used twice while attending the show. The test is easy to use, requires only a shallow nasal swab, takes 15 minutes and can be done from the convenience of your hotel room. CES strongly encourages all participants to test for COVID-19 before they leave home and within 24 hours before entering a show venue. 

“CES is a global event, and we continue to see strong momentum with new exhibitors signing up every day,” said Gary Shapiro, president and CEO, CTA. “In August, we announced that every CES attendee must be fully vaccinated. CES will also provide complimentary COVID-19 rapid tests, onsite at badge pickup locations, as an additional step to protect the health and safety of all our attendees, exhibitors and staff.”

CES 2022 returns to Las Vegas Jan. 5-8, 2022, convening over 2100 exhibitors, global media, top retailers and industry leaders. Confirmed exhibitors include brands like Abbott, Amazon, AMD, Autograph, Damon, Goodyear, Hisense, Hyundai, IBM, Intel, LG Electronics, Meta, Microsoft, Oracle, Panasonic, Procter & Gamble, Qualcomm, Revival Health, Samsung Electronics, Sierra Space, Sony, Waymo and more. A full exhibitor directory and floorplans can be accessed at CES.tech.

Below are the updated health protocols planned for CES 2022:

Testing – All CES attendees MUST be fully vaccinated against COVID-19. We also request that attendees test for COVID-19 within the 24 hours period prior to entering a CES venue.

CES will provide complimentary PCR testing for non-US based attendees who require testing prior to their return flight home.

Vaccination Requirement –CES attendees MUST show proof of COVID-19 vaccination to attend CES. Detailed information on the proof of COVID-19 vaccination process can be found here.Attendees must be fully vaccinated with a vaccine approved by the Food and Drug Administration (FDA) or World Health Organization (WHO). A list of approved vaccines can be found hereU.S. based attendees are encouraged to use the CLEAR complimentary mobile app and Health Pass feature to expedite vaccine validation. Non-U.S. based attendees, as well as U.S. based attendees who may be unable to use CLEAR, will need to provide their proof of vaccination at designated locations on-site. Mask Requirement –Masks are required for large indoor events in the State of Nevada. CES attendees will be required to wear masks as follows:In exhibit booths and indoor exhibit facilities.In conference and keynote rooms.CES shuttle buses and any CES transportation services.Safety ambassadors will be walking the exhibit floor to offer masks to those who may need one.

Additional health protocols include:Venues – Enhanced ventilation systems and cleaning protocols in CES venues.Conference programming and meeting rooms – Set to enable social distancing.Show floor design and flow – Wider aisles and one-way traffic flows in certain areas. Food and beverage – Sanitizing stations and guidance on attendee best practices.Detailed information for all CES 2022 health protocols can be found here. Those unable to travel to Las Vegas will be able to access CES digitally.

Race Sport Lighting Patented GEN4 LED Kit is Back and Shipping

RINGWOOD, IL (12.20.2021) – Race Sport Lighting has announced the patented and innovative GEN4® LED High Performance LED Kits are in stock and shipping to resellers. The 1st Generation of GEN4® kits were launched in 4th quarter 2019, after US Patent No. 10,801,714 was issued in October of 2019. North American dealers were raving over the new technology and the GEN4® was an instant success with resellers looking to sell the best of the best when it comes to forward lighting systems. The line took a hit when COVID struck North America in early 2020 and shut down its assembly lines. Race Sport Lighting moved the tooling to their main factory and made some improvements to its new generation and was awarded Patent No. 11,054,127 by the USPTO in October 2020.

Race Sport Lighting President Steve Jergensen (R) holds a new GEN 4 LED High Performance System, with Ignacio Ayala Inside Sales & Product Specialist, outside the company’s World HQ in Ringwood IL.

The GEN4® patented lighting system features a 360° ratchet-style adjustable base for perfect aiming adjustments for installers to make sure their consumers are set up right for the road. The product also includes an anti-glare optical beam deflector on the tower body designed to keep the light output perfectly aimed down the road, and out of the eyes of oncoming drivers on-road. The patented design also features the “Medusa Style” rotatable heat-sink rope for heat dissipation in tight lens/cover locations with ZERO clearance. All this while boasting 2,700lx/bulb (5,400lx/kit) of high-performance light out of the lens.

“We are excited to be shipping the GEN4® LED High Performance system to the marketplace with a few upgraded adjustments that will increase the performances even more. We are thankful to the USPTO for awarding a second patent and recognizing a lot of hard work put into this kit. Resellers who sell and install the best of the best in each category are going to go crazy for the GEN4® LED kit to serve them well in the forward lighting category.” – Steve Jergensen, President of Race Sport Lighting

Installing a correctly designed forward lighting system is key to providing each customer the best possible product for their vehicle. Too many resellers are settling for low price over-the-counter China concepts that fail to give customers the best forward lighting in their vehicles. The GEN4® LED kit is one-of-a-kind, US engineered, patented, and tested to provide the absolute best performance on each and every vehicle. The Race Sport Lighting LED Headlight line up continues to evolve and provide the marketplace with not only a great quality product, but solutions that work and are proven.

Visit racesportinc.com for more.

Jose Electronics Wins SiriusXM Prize on the 12volt Spin-To-Win Wheel Spin 158

SHREVEPORT LA (12.18.21) WTF…Win This Friday. Jose Electronics won the SiriusXM prize on the 12volt Spin-To-Win Wheel on 158 Friday morning, December 17th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel has now rolled into year 4.

The 12volt Spin-To-Win Wheel rolled for 158th time on Friday morning December 17th. The Wheel landed on the SiriusXM space and the Jose Electronics slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We reached out to Jose Electronics and spoke with Jose Labasida in North Hills CA and he was happy to hear the news that a SiriusXM SXV300 Tuner was the prize. Like an early Christmas present heading that way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Silencer, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and Magnadyne. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA and J A Custom Audio in Houston TX. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, December 24th.

Memphis Audio Held 2-Day National Rep Meeting at the Hard Rock Hotel in San Diego

MEMPHIS, TN (12.17.2021) – The best sales reps in the business enjoyed an informative 2-day trip to San Diego California for the Memphis Audio National Sales Meeting. Salesmen enjoyed a day packed full of technical training and a slew of new product to get them prepared to help their dealers achieve next level success in 2022. In addition to trainings and new products, Memphis wanted to bring the team together for some much needed bonding and to celebrate the success during a difficult year.

The Hard Rock Hotel in San Diego was the site of the Memphis Audio National Rep Meeting 2021.
The dinner the first night with two large tables filled with Memphis Audio reps and company staff members.

New product offerings unveiled by Memphis focused heavily on marine and powersports products as s well as new innovative car audio products purposefully designed to provide dealers with solutions to elevate their business to the next level in 2022. The attendees were particularly excited about the completely overhauled Memphis Marine amplifier line as well as the all-new marine grade Mini MOJO 8” subwoofer. On the car audio side, reps were impressed with the new VIV68DSP 6 to 8 Digital Sound Processor. A portion of the meeting was dedicated to showing just how easy and user friendly this new app-based device is and how significantly it can improve the vehicles sound. “We never stopped innovating and working on new product during the pandemic. We’ve hit some snags and hiccups due to supply chain issues, but we’ve pressed an on have an impressive list of new innovative products to share with the industry. I was really pleased with the reactions I received to the new product and I know the guys are excited to get out there and share all the new solutions we have to offer our dealers,” said Nick LoMonaco, president of Memphis Audio. 

PowerSports and Marine Audio are hot categories and this new loaded enclosure provides a glimpse of new products to come in 2022.
After a full second day of meetings a dinner and then private party was held on the roof of the Hard Rock Hotel.

After the meeting concluded, the sales reps were treated to a private roof top party at the Hard Rock San Diego. This was the first time since the beginning of the pandemic that the salesmen were able to connect in person with each other. The team was ecstatic to be together and the fun rolled on late into the night building up to the sales award announcements. Nick LoMonaco, president of Memphis Audio took to the mic to announce the award winners to a spirited group. There were many winners but only one man could take home the Memphis Audio total sales leader strap. Thom Lerch was announced as the overall sales leader to a rowdy round of applause and was presented with the championship belt which has become a tradition for several years running with the Memphis crew.

Thom Lerch (L) Is pictured with Nick LoMonaco with his custom belt as Total Sales Leader for 2021.
Nick LoMonaco flanks Pacific Coast Marketing Reps and their award as 2021 Sales Growth Leaders for a Large Territory.

“It was amazing being around most of the team again. We’ve done remote meetings during the pandemic, but they really can’t compete with the amount of camaraderie on display at this year’s in person event. It really was a huge success, and we are really thankful that we were able to spend time with the guys that make it happen on a daily basis, This meeting served as a great reminder of how important everyone is on this team and how we can all achieve success together,” said LoMonaco.

Nick LoMonaco presented Barry White (L) with his 2021 Sales Growth Leader Award for Small Territory.
Nick LoMonaco, in the foreground, with all of the 2021 award winners.

As the night ended, it was clear that this year’s sales meeting meant a lot to everyone involved. The entire team left the meeting pumped up about the success awaiting in 2022 and are excited to kick off 2022 with a bang.

Award winners include:

2021 Sales Growth Leader (Small Territory)- Barry White

2021 Sales Growth Leader (Large Territory)- Pacific Coast Marketing

2021 Total Sales Leader- Thom Lerch

Visit memphiscaraudio.com for more.

Every College Football Bowl Game to Air on SiriusXM

NEW YORK, NY (12.17.2021) – SiriusXM is giving subscribers nationwide access to an extensive schedule of live games this college football postseason, with all Division I FBS bowl games – including the College Football Playoff Semifinals and National Championship – the FCS Football Championship game, and other postseason All-Star games. Subscribers can tune in to these games on the SiriusXM radios in their cars and on the SXM App.

The schedule begins this Friday, December 17. A complete schedule of games and their SiriusXM channel assignments can be found at SiriusXM.com/BowlGames

On New Year’s Eve, subscribers can tune in for both College Football Playoff Semifinal games – the Goodyear Cotton Bowl Classic featuring #4 Cincinnati vs. #1 Alabama (3:30 pm ET), followed by #3 Georgia vs. #2 Michigan in the Capital One Orange Bowl (7:30 pm ET). Two weeks later, on January 10, listeners will get live play-by-play as the winners of those two games face off in the College Football Playoff National Championship at Lucas Oil Stadium in Indianapolis, IN (Jan. 10 at 8:00 pm ET). All three CFP games air on ESPN Radio, SiriusXM channel 80.

In addition to the College Football Playoff games, listeners will also get access to seven other bowl games that feature matchups between Top 25-ranked teams. These include: #14 Oregon vs. #16 Oklahoma in the Valero Alamo Bowl (Dec. 29); #12 Pittsburgh vs. #10 Michigan State in the Chick-fil-A Peach Bowl (Dec. 30); #17 Wake Forest vs. #25 Texas A&M in the TaxSlayer Gator Bowl (Dec. 31); #9 Oklahoma State vs. #5 Notre Dame in the PlayStation Fiesta Bowl (Jan. 1); #15 Iowa vs. #22 Kentucky in the VRBO Citrus Bowl (Jan. 1); #11 Utah vs. #6 Ohio State in the Rose Bowl Game Presented by Capital One Venture X (Jan. 1); and #7 Baylor vs. #8 Ole Miss in the Allstate Sugar Bowl (Jan. 1).

SiriusXM will carry Westwood One’s broadcast of the FCS Football Championship on January 8 (12:00 pm ET). The FCS Football Championship game will feature the winners of this weekend’s semifinal games – South Dakota State vs. #8 Montana State and #3 James Madison vs. #2 North Dakota State.

SiriusXM will also air other postseason All-Star football games of interest, including the All-American Bowl (Jan. 8 at 1:00 pm ET), which will be played by the best high school players from around the country, and the Reese’s Senior Bowl (Feb. 5 at 2:30 pm ET), which showcases the nation’s best senior collegiate football stars and top NFL Draft prospects.

Twenty of the bowl game broadcasts – including the College Football Playoff Semifinals and College Football Playoff National Championship – are produced and provided by ESPN Radio or an affiliate. Other broadcast providers are LEARFIELD, First Team Radio, Touchdown Radio and Westwood One.

During the postseason, and throughout the year, SiriusXM offers fans the most in-depth radio coverage of the college game with six channels dedicated to collegiate sports. These include ESPNU Radio on SiriusXM (channel 84), SiriusXM ACC Radio (channel 371), SiriusXM Big Ten Radio (channel 372), SiriusXM Pac-12 Radio (channel 373), SiriusXM SEC Radio (channel 374) and SiriusXM Big 12 Radio (channel 375).

SiriusXM’s college sports channels feature an unparalleled roster of expert hosts that includes National Champions and former players and coaches. Chris Doering, Dusty Dvoracek, Ben Hartsock, Anthony Herron, Jacob Hester, Torry Holt, Brock Huard, Roddy Jones, Danny Kanell, Ryan Leaf, E.J. Manuel, Aaron Murray, Rick Neuheisel, Geoff Schwartz, Fozzy Whittaker are among the analysts joining hosts Mark Packer, Chris Childers, Jason Horowitz, Guy Haberman, Holly Rowe, Chris Spatola, Peter Burns, Ari Temkin and others throughout the year.

College football bowl games and SiriusXM’s college sports programming are available to subscribers nationwide in their cars, as well as on their phones and connected devices at home with the SXM App.

Visit siriusxm.com for more.

Alpine Names the 2021 Rep Firm of the Year

AUBURN HILLS, MI (12.16.2021) – Alpine Electronics of America, Inc. named their 2021 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the virtual Brand Summit held on Dec. 08, 2021. The Rep Firm of the Year awards recognize independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.

“Despite the challenging sales environment that our industry has experienced this past year, our independent and direct reps have continued to navigate through the uncertainty with professionalism and poise,” said Ed Moriarty, Assistant Vice President of the Brand Business Unit, Alpine Electronics of America, Inc. “We are thankful for their dedication to the Alpine brand and their strong contribution to its growth in 2021 and onward.”

L to R: Jen Fritz, Mike Lewis, Rob Osheaski

During the ceremony, Echo Sales was named the 2021 Rep Company of the Year. The team from Echo Sales, Mike Lewis, Rob Osheaski, and Jen Fritz, was recognized for their incredible sales growth in 2021, especially in the sound system category, where they doubled their expected numbers. Echo was also recognized for their excellent commitment to support the Alpine brand.

“For the past five years, Echo Sales has produced consistent sales growth,” said Moriarty. “As this group is always looking for new ways to improve their organization and efforts, we expect they will continue to see great results in the coming years.”

Jason Fine

Jason Fine was named the 2021 Direct Rep of the Year for his professionalism, strong communication, and consistent sales growth year after year. Fine was also praised for his strong support of his dealers and fellow reps through events, marketing promotions, and product support.

“Jason’s organization and communication skills granted him the lead on an important project this year,” said Moriarty. “Because of his strong work ethic and attention to detail, the project experienced a smooth transition and successful execution.”

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2021.

Visit alpine-usa.com for more.

Tulsa Technology College Students in the House at Car Toys Tulsa

TULSA, OK (12.16.2021) – Car Toys Tulsa hosted students the week of December 6th.

Car Toys Tulsa Owner Charles Stewart related “Our store signed up to work with Tulsa Technical College this year. Most of the students were area high school students but some were in the adult program. When they got out of their classes they came to our store and shadowed our installation techs and got a feel for sales and products across the 12volt industry. Generally 3 students in the morning and 3 in the afternoon.”

Students from Tulsa Technology College in the well designed Car Toys Tulsa showroom.

Over the course of the shadowing program a total of 24 students participated during the week in the Car Toys Tulsa store.

“We had met with and talked with the school in Broken Bow and were not able to get started last year because of Covid. Several of the students last week were well into automotive repair and ASE certification. In fact we have staff members in our store that attended the Tulsa Technology College’ Stewart added.

Students getting a firsthand look at an installation on progress.

As it turned out some of the students had never been into a true 12volt specialty retail store before.

“When the students first came into our store they were surprised to see our displays and working display board. In our showroom we also accent lighting and a super overall showroom layout. Adding to that we had recently repainted the outside of our building that really stands out in the shopping center parking lot” Steward concluded.

The Car Toys Tulsa building recently got a fresh coat of paint and detailing.

“I think it’s a great concept. Charles is giving these young guys an opportunity to choose Car Audio as a career path. We need new and energetic guys coming into our industry and this is a great first step for many of them to learn a professional skill. Hats off to Charles and his team” Gary Biggs, Momentum Sales, related.

There is a plan in the works to participate with the Tulsa Technology College for the Spring 2022 semester.

Visit cartoystulsa.com for more.

North Carolina Area Off-Road Vehicle Casting Call from Metra Electronics

HOLLY HILL, FL (12.16.2021) – Does your store have off-road vehicles with Heise LED or Metra Electronics lights installed? Are you looking for professional photo and video content for your shop’s own marketing materials?

Metra is organizing a professional photoshoot in North Carolina in January of 2022. The company is looking for trucks, Jeeps, snowmobiles, UTVs, or ATVs that have Metra or Heise lights installed. Dealers will receive high-resolution photos and videos to use for their own marketing or social media. These images will be used for Metra’s catalogs, social media, and marketing materials.

Dealers/vehicle owners would need to commit to driving their vehicle to the photoshoot location for a late afternoon/evening shoot. Interested? Send photos of your vehicle with your contact information to photo@metra-autosound.com for consideration.

Visit metraonline.com for more.