TORRANCE, CA (07.24.25) – Rydeen Mobile Electronics, a leading innovator in vehicle safety and driver assistance technology, is proud to announce the return of its signature black packaging, reinforcing its vision of a unified, expandable Rydeen ECO-System.
The newly updated packaging features a sleek, durable black box with a subtle microchip-inspired pattern, reflecting Rydeen’s commitment to ECO-System which reprensenting innovation, premium design, and product integrity. This visual refresh also includes luxuriously polished mirror product images, creating a high-end, modern aesthetic that speaks to Rydeen’s continued evolution.
Rydeen ECO-System: Unified & Expandable. At the core of this update is Rydeen’s commitment to its ECO-System philosophy—a product family where digital mirrors, HD cameras, and mounts are fully adaptable and interchangeable. Each component is designed to function within defined technical parameters, enabling dealers and installers to mix and match with confidence and tailor solutions for every vehicle platform.
“Back to Black isn’t just a design choice—it’s a statement,” said Phil Maeda, president and CEO at Rydeen Mobile. “We previously transitioned to white boxes for clarity on shelves, but we’ve come full circle. The new black packaging not only honors our roots but aligns perfectly with the technological sophistication of our ECO-System products.”
Rydeen remains committed to providing high-performance safety electronics that combine style, adaptability, and reliability—with a fresh new look that honors both the past and the future.
VANCOUVER, WA (07.23.25) – The Third Annual Cruise In Car Show, supporting the Mountain View High School Choir Boosters, took place on Saturday morning, July 19th. The event took place in the large parking lot shopping center by the Baxter Auto Parts store. Baxter Auto Parts has served the community for 36 years.
Advanced Sound Designs and Falcon Sales and Marketing worked together to have a presence in the parking lot. There were vendor tents across the parking lot for the well attended event that raised donations for the Mountain View High School Choir Boosters. Kevin Ridenour, Dave Gates and Kam Frisbee were on site where they performed live demos in an Audi R8 loaded with Morel, Alpine Subaru tricked out for SQ and a Hummer that was set up for SPL demos.
The Hummer, Alpine Subaru and Audi R8 with Morel ready for demos.
Ridenour is very active throughout the area providing custom installations and promoting consumer connections with car audio products and other aftermarket add-ons. Ridenour works closely with Falcon on installations for their dealer network along with being on site at their dealer shows and other events.
Ridenour related “Spotlighting 12volt products at a consumer event is terrific. When attendees take a seat in a well designed vehicle and experience the bass their chest, along with the separation of highs and mid, their eyes open wide. It brings a smile to their face. These community events really connect attendees with music and make music fun again.That drives sales for 12volt retailers.”
In a conversation with the Baxter’s location they related this was their third event to sponsor and it brings many community members together. Many of those members are their regular customers and the company is happy to support the activities of the Mountain View High School Choir Boosters.
“As a proactive distributor in the territory, when we participate events like this Car Cruise it brings awareness for car audio products which will increase traffic in retailers brick and mortar stores, That ultimately drives business for Falcón Sales along with the 12volt industry. Stay tuned for more from us to drive business across the Pacific Northwest” Frisbee related.
SUPERIOR, WI (07.23.25) – New AMSOIL 100% Synthetic ATV/UTV Continuously Variable Transmission (CVT) Fluid is specifically designed by AMSOIL to deliver optimum performance and protection in hard-working Polaris® STEELDRIVE® CVTs. As manufacturers introduce advanced technology to increase UTV performance, AMSOIL delivers purpose-built protection.
The latest CVT technology features a durable steel belt to provide smooth operation and improved torque and power delivery. However, steel-belted CVTs are prone to metal-on-metal friction that can increase heat and wear during heavily loaded, high-temperature operation. AMSOIL 100% Synthetic ATV/UTV CVT Fluid is formulated with exceptional friction properties to promote smooth, consistent operation while reducing shudder. Built with outstanding film strength that resists extreme pressure, AMSOIL 100% Synthetic ATV/UTV CVT Fluid delivers maximum protection in severe operating conditions. It provides superior extreme-temperature performance and protects against wear for maximum CVT life.
“These machines are overbuilt and made to work hard,” said AMSOIL Director, Product Marketing – Powersports Len Groom. “We purpose-built AMSOIL ATV/UTV CVT Fluid to provide outsized performance and protection so users can be confident when they’re pushing their side-by-side to the limit.”
Use AMSOIL 100% Synthetic ATV/UTV Continuously Variable Transmission Fluid in Polaris STEELDRIVE CVTs. It is Warranty Secure™ and provides an excellent alternative to original equipment manufacturer (OEM) fluids.
DIAMOND BAR, CA (07.23.25) – The Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund has proudly awarded $99,500 in scholarships and loan-forgiveness awards to 50 individuals this year. The recipients include current students pursuing careers in the automotive industry and employees of SEMA-member companies.
The SEMA Memorial Scholarship Fund is dedicated to helping the future generation of automotive industry leaders get a head start in their careers and current industry professionals lower their student debt.
“This year’s scholarship recipients embody the innovative spirit, relentless drive, and unwavering passion the industry needs for future growth,” said Jose Escobar, SEMA project manager of recognition programs. “Their applications not only highlighted their unique stories and accomplishments but also reinforced that the future of the industry is in great hands.”
Last year’s scholarship award winners
The SEMA Memorial Scholarship Fund has awarded over $3 million since its inception in 1984. The application for next year’s awards will open in January 2026 at www.sema.org/scholarships.
SEMA Scholarship Award Winners Recipient (Institution, Major) – Award Designation (if applicable)
Alex Anthony (Colorado State University-Fort Collins, Mechanical Engineering) – Joe Hrudka Award
Zachary Been (Oklahoma State University-Main Campus, Mechanical Engineering) – Dan Borré Award
Benjamin Carter (University of Alabama, Mechanical Engineering)
Mason Cox (McPherson College, Automotive Restoration) – ARMO Award
Carter Cygan (Kansas State University, Mechanical Engineering)
Salvador Diaz-Santos (Allan Hancock College, Automotive Technician) – Melvin Burton Award
Tara Feeney (McPherson College, Automotive)
Jacob Gubin (University of Wisconsin-Madison, Mechanical Engineering)
Angel Gutierrez Saavedra (East Los Angeles College, Automation Technology)
Vincent Hobart (Pittsburg State University, Education) – FLN Award
Andrew Hoppen (University of North Carolina at Charlotte, Mechanical Engineering) – Wally Parks Award
Robert Jacobs (Belmont Abbey College, Automotive) – Nat Danas Award
LeeRoy Jenkins (Harvard University, Biology) – Steve Woomer Award
Evan Jezek (Central Piedmont Community College, Welding)
INDEPENDENCE, MO (07.22.25) – On Saturday morning, July 19th, Chris Pace rolled the Arrowhead Sales JBL trailer onto the grounds in Independence MO for The Auto Beauty Center Car Show. The KC Showdown organization setup the show that was open to all makes and models of cars, trucks and motorcycles. The top 30 and Best competitors received awards. The event was sponsored by NSK Kustoms.
“Denny Eddy and KC Showdown present super events like this around the Kansas City area that allow people to show off their vehicles plus it creates a lot of interest across the automotive community for aftermarket add-ons for attendees and enthusiasts to check out. I probably talked to over 80 people” Chris Pace, Arrowhead Sales Principal, offered.
Chris Pace put the Arrowhead Sales JBL trailer in place Saturday morning and ‘Dared All To Listen’ to JBL and Infinity demos.
Acres of space in front of The Auto Beauty Center shop were filled with as enthusiasts spotlight there projects.
Continuing “The JBL Trailer showcases a number of products for live demos from JBL and Infinity. I’ve made a lot of upgrades on the trailer that makes the trailer the PA system on-site and center stage. Denny was very happy with the setup and invited me to an event in North KC next month.”
Chris Pace (L) connecting with an enthusiast for a demo.
This classic was one of the hottest at the event.
At the event there were over 80 cars registered and several arrived late but were not included in the competition on the area right out front of The Auto Beauty Center shop.
Stay tuned for more as Chris covers MO, IA, NE and MO with the JBL Trailer.
PALM BEACH, FL (07.22.25) – A cutting-edge camera interface designed specifically for Ford vehicles equipped with SYNC 4 systems. This advanced add-on empowers drivers with up to three external camera views, significantly enhancing visibility and maneuverability-especially for those driving large vehicles with limited external sight lines.
Perfect for:
Ford drivers seeking oem-quality composite camera upgrades
Sth weel, trailer, or truck bed composite camera users drivers of large, hard-to-maneuver vehicles
DIAMOND BAR, CA (07.22.25) – The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, the major trade-only automotive aftermarket event held annually in Las Vegas, has announced the return of SEMA Fest for Friday, November 7. Back for its third year, SEMA Fest 2025 promises an all-star music lineup of Queens of the Stone Age, The Black Crowes and Neon Trees, high-performance automotive demonstrations, drifting, motorsports, custom vehicles, and more. SEMA Fest caps off the week-long SEMA Show, taking place November 4-7, 2025, both conveniently located within the Las Vegas Convention Center campus with SEMA Fest returning to the Bronze lot.
Early bird pre-sale tickets are available July 16–starting as low as $65–with the general on-sale kicking off this Friday, July 18 at 10 am PT via www.semafest.com. General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access of the indoor SEMA Show. This exclusive bundle gives automotive enthusiasts rare access to the world’s largest automotive aftermarket trade event–typically reserved for industry insiders–alongside performances from some of today’s biggest bands.
What to expect at SEMA Fest 2025
Beyond iconic sets from rock greats Queens of the Stone Age, The Black Crowes, and Neon Trees, SEMA Fest 2025 is set to deliver adrenaline-fueled automotive action with live motorsports demonstrations. Fans can expect drifting exhibitions, high-speed precision driving, and high-horsepower showcases that bring the world of extreme automotive performance to life. In addition to the live action, SEMA Fest will feature an expanded display of exclusive, custom, and concept vehicles–many of which can’t be seen anywhere else outside of SEMA Fest–giving enthusiasts rare, up-close access to some of the most innovative and cutting-edge builds in the automotive world.
Before the music starts at SEMA Fest, automotive enthusiasts can cap off the week with a rare opportunity to experience the SEMA Show during SEMA Show Friday – Open to the Public, taking place Nov. 7. A bucket-list event for car lovers, the SEMA Show offers an exclusive behind-the-scenes look at the trends, builds, and innovations driving the aftermarket industry. It’s the ultimate way to celebrate car culture before heading into a night of live entertainment at SEMA Fest.
“SEMA Fest brings the excitement of car culture and live music together like never before,” said SEMA Vice President of Events Tom Gattuso. “When combined with the rare opportunity to walk the SEMA Show floor during Friday’s public access, it creates an unforgettable experience for enthusiasts. It’s the ultimate way to celebrate the industry, the community, and everything that makes car culture so special.”
Founded in 1963, the Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. The association started highlighting the passion of the industry and sharing it with the enthusiast public in 2011 with the SEMA Cruise, which evolved in 2014 with SEMA Ignited, and then once more in 2021 with the SEMA Show Friday – Open to the Public. In 2023, SEMA first introduced SEMA Fest, a new event that celebrated the relationship between music, motorsports, and car culture. It has since become a one-of-kind live and epic event that is a true bucket-list experience for music lovers and car enthusiasts.
In 2023, the SEMA Show attracted 160,000 attendees and 2,400 brands, making it the top convention in Las Vegas, as reported by the Las Vegas Convention and Visitors Authority’s research center. This year’s event looks to be even bigger with 4.6 million square feet of exhibit space booked by thousands of leading brands leading up to the industry’s most important gathering of the year.
SEMA Fest 2024 delivered high-energy performances from Cage The Elephant, Sublime, featuring original members alongside Jakob Nowell, Fitz and The Tantrums, and Petey. Fans also witnessed adrenaline-fueled drifting exhibitions from the skilled team at OPTIMA Unleashed, adding to the festival’s signature mix of live entertainment and car culture. The inaugural SEMA Fest in 2023 set the tone with a diverse lineup of chart-topping and emerging artists, including Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush, Ludacris, Walk The Moon, The Struts, and more.
GALLUP, NM (06.03.24) – The KICKER Monster Truck 2-event on Saturday July 19th featured two events at the Red Rock Park Arena under mostly a cloudy sky. The setting for the event is very unique as many attendees are seated on a hillside looking down at the track.
“This venue brings enthusiasts together in a very unique setting. KICKER has sponsored several events at this venue before. Attendees are always very enthusiastic and all were definitely Livin’Loud’” Lorin Morrell stated.
Hillside seating at the Red Rock Park Arena is very unusual. But everyone has a great view.
The KICKER display was set up along the entryway.
KICKER was set up under a tent along the entrance to the Red Rock Park Arena. Tables were stacked with a wide variety of the latest products with the KICKER RZR located close to the event track for demos. The KICKER RZR participated in trackside activities with an American flag for the National Anthem. .
The KICKER RZR was ready for the opening ceremony.
Monster trucks flying over obstacles always draws applause.
Continuing “With afternoon and evening action on the track we were busy throughout the day. Pre-event pit parties have become popular activities at these events. Attendees can spend time walking around the track, check out vehicles that will soon be in action over mounds plus meet the drivers. Meeting drivers and asking them about their rides creates a lasting impression with attendees.” Morrell related.
All is set and ready for Saturday.
“KICKER is sponsoring, and participating, in many consumer events. That visibility and direct connection with consumers is creating awareness for traditional car and truck audio products plus marine, motorcycle, Powersports and lifestyle products. Next we are headed to the Sturgis Rally” Morrell, MADDOG Media who orchestrates KICKER Monster Truck events, concluded.
REDMOND, WA (07.2125) – The Modus Tesla Cybertruck drew attendees at the Electrify Expo in Redmond WA like a magnet. Jason Digos welcomed attendees for a demo of the worlds loudest audio system installed in a Tesla Cybertruck. Area rep Dan McMillan, InPhase Marketing, was also on site.
“This was our first time to exhibit at an Electrify Expo. We really connected with a lot of people and definitely plan to attend future Electrify Expos” Jason Digos, Modus Senior Sales Trainer, related.
Continuing “Underneath the Modus tent, we displayed the system that’s in the Cybertruck which was on live in the booth. We also made a special T-shirt that we offered to attendees. As we were doing a demo with them, we gave them a T-shirt if they made a social media post during the demo.”
Jason Digos pictured by the Cybertruck once the booth was set up.
Jason was set to show the Cybertruck system to attendees.
Attendees who made a social media post during the live demo received a custom T-shirt.
Jaren Digos, Delta Concepts, crafted the installation that demonstrates Modus’ innovative PREACT Current Averaging Technology operating directly on Tesla’s 48V DC electrical system making this a significant advancement in mobile audio integration with electric vehicles.
“This was he first Electrify Expo for me. Jason let me know about the event in Redmond and I’m very glad I attended. The EV category is certainly growing with electric vehicles plus there were skateboards and so many other things attendees were using and checking out at the event” McMillan stated.
This image, taken when the Cybertruck was unveiled at a previous event, shows the total scope of the MODUS installation.
In 2025 there are 8 Electrify Expos on the calendar with Redmond being the fourth. San Francisco in August, Chicago in September, New York in October and Dallas in November complete the 2025 schedule.
NEW YORK, NY (07.21.25) – SiriusXM announced the launch of SiriusXM Play, the company’s first low-cost, ad-supported subscription package. Welcoming new listeners to experience the company’s flagship audio service at a low monthly price of less than $7, SiriusXM Play offers access to over 130 channels with limited ads in-car and even more to discover streaming in the app, delivering a compelling subset of its signature premium, curated music, talk, and sports programming at an exceptional value. For marketers, Play expands on SiriusXM’s existing talk programming ad inventory to now include the previously untapped opportunity to reach consumers within its unparalleled music channels, giving advertisers a one-of-a-kind platform to meaningfully connect in the car and out with listeners across North America.
“SiriusXM Play presents us with an incredible opportunity to thoughtfully scale our audio service on the road and off to even more listeners across North America,” said Wayne Thorsen, SiriusXM’s Chief Operating Officer. “With Play, we can reach and engage with new, more price-sensitive listeners with a low-cost, ad-supported subscription with more than 130 channels available in-car and so much more in-app, and leverage our strengths across both content and technology as the premium audio leader in-car to deliver this compelling offering to consumers and advertisers alike.”
Currently available on a limited basis, SiriusXM Play will continue to scale in the coming months, with package pricing and further details to be announced later in 2025.
Bringing powerhouse programming across music, talk, and sports to a new cohort of listeners
SiriusXM Play gives subscribers more than 130 music and talk channels in-car that longtime listeners have come to know and love, including homegrown music formats and fan-favorite channels across sports, talk and entertainment, news, and comedy. As it rolls out, Play is expected to include:
Music: Hits 1, The Highway, Hip-Hop Nation + more Sports: Mad Dog Sports Radio, College Sports Radio, Fantasy Sports Radio + more News: POTUS, Patriot, Progress + more Talk + Entertainment: Radio Andy, Conan O’Brien Radio, TODAY Show Radio + more Comedy: Kevin Hart’s LOL Radio, Comedy Central Radio, Jeff & Larry’s Comedy Roundup + more SiriusXM Play subscribers with 360L vehicles may also have access to additional features in-car such as SiriusXM Xtra channels.
In addition to its built-for-the-road, easy-to-use in-car experience, SiriusXM Play includes access to the SiriusXM app, the perfect complement to the in-car listening experience that allows fans to go deeper into their passions and get closer to their favorite music, artists, personalities, and sports. The SiriusXM app gives Play subscribers access to SiriusXM’s complete catalog of live and on-demand content as well as Artist Stations and podcasts, outside of the vehicle and wherever subscribers would like to listen.
Opening up new, premium inventory for advertisers in the final frontier for digital media: the car
The launch of Play allows marketers to tap into SiriusXM’s premium, curated music programming and unlock its highly passionate subscriber base in an intimate environment with few distractions: the car. Offering about half the ad load of traditional AM/FM radio at launch, SiriusXM Play gives marketers the ability to deliver powerful audio ads with fewer interruptions and reach an engaged, leaned-in consumer.
Play is expected to enhance SiriusXM’s extensive advertising portfolio, which reaches an impressive 160 million listeners each month across satellite broadcast (featuring SiriusXM’s talk and sports programming in addition to the new ad-supported Play music channels), streaming (inclusive of Pandora, SoundCloud, and more), and the SiriusXM Podcast Network. By the end of 2025, advertisers will be able to seamlessly buy across all of these touchpoints with one unified transaction, tapping into powerful audiences at scale in audio. This further solidifies SiriusXM Media, the company’s advertising group, as a leader in ad-supported audio.
In the coming months and year, the company is expected to launch additional advanced capabilities such as enhanced targeting, dynamic ad insertion, creative channel takeover packages, and measurement tools across SiriusXM’s ad inventory in 360L-enabled vehicles. This will give marketers a powerful platform to connect their brand with engaged audiences in the car and in other places only audio can reach. An important part of consumers’ daily routines – from the morning commute to their workout routine to preparing dinner – audio creates deeper connections between listeners and creators, leading to more attention and higher impact for advertisers.
“Play is an exciting net-new opportunity for marketers looking to tap into passionate, high-quality audiences across some of SiriusXM’s most beloved music, talk, and sports channels, reaching listeners in the moments that matter,” said Scott Walker, Chief Advertising Revenue Officer, SiriusXM. “The car is the final frontier for digital ad-supported media. In the short term, we are opening up new inventory for marketers, including premium, curated music. In the long term, with more advanced capabilities, we have a chance to revolutionize the in-car advertising landscape.”
More to come
SiriusXM Play’s expansion will make the package available to nearly 100 million vehicles by the end of 2025, with further growth on the horizon in the years to come. Additional channels and the more advanced advertising capabilities referenced will continue to roll out over time as the offering evolves.
For listeners looking to access SiriusXM’s signature ad-free music, exclusive artist-led music channels, Howard Stern, live sports play-by-play, league channels and more in-car, SiriusXM offers a compelling suite of packages and price points for every type of fan starting at $9.99 a month. Go to siriusxm.com for more information.
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