OXNARD, CA (09.10.25) – With tremendously successful Electrify Expo events in Seattle and San Francisco behind them, Modus is proud to announce it will exhibit and demo audio systems at the upcoming Chicago Electrify Expo, held at the NOW Arena in Hoffman Estates Sept. 13-14.
Modus will once again feature its award-winning 2024 Tesla Cybertruck build at the event, which became a featured stop that drew crowds during the first two 2025 Electrify Expo shows it attended.
“Our Cybertruck demo has become incredibly popular because attendees don’t realize such a high-end and powerful audio system can be integrated into today’s complex electric vehicles,” explained Jason Digos, Modus Senior Sales Trainer. “Once they experience it, they are blown away. At the San Francisco event, we even had a deaf attendee get in the truck for a demo, and he said he could feel the power of the Modus system hitting him in the chest. He was grinning ear-to-ear. I think it was as cool for us as it was for him to experience our demo.”
The misconception that premium audio is merely a luxury add-on overlooks the soundstage potential of EVs. These vehicles offer something combustion engines never could: silent cabins paired with abundant electrical power, creating an unprecedented opportunity for truly immersive, audiophile-grade sound systems.
The Modus Cybertruck installation achieves several industry firsts, showcasing Modus’ innovative PREACT™ current-averaging technology operating directly on Tesla’s 48V DC electrical system. This marks a significant advancement in mobile audio integration with electric vehicles, capable of delivering 6,000 watts (RMS) of audio power without requiring voltage inverters or additional batteries, which is a first for any EV audio system. This was made possible through Modus’ patented PREACT technology in the new Mezzo amplifier line, which operates with unprecedented efficiency at higher voltages.
“Consumers are often wary of adding or altering audio components in Teslas and other EVs because of their sophisticated electrical systems, but we are educating them that the technology is available today to do so safely and effectively,” Digos continued.
The Modus Cybertruck debuted during the Modus brand launch event in March 2025. It will continue to be featured in additional industry events throughout 2025, showcasing the practical applications of Modus’ breakthrough technologies in the emerging electric vehicle market.
For more on the Modus cybertruck build, see below:
For more information about Modus products and partnership opportunities, request more information on the web at www.modusglobal.com.
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