HOLLY HILL, FL (10.05.22) – Metra Electronics has announced that it will have two booths at the 2022 SEMA Show, November 1st-4th at the Las Vegas Convention Center; booth #11139 in the North Hall and its off-roading and powersports products on display at booth #60031 in the West Hall. Metra has supported SEMA throughout its virtual events and other safety protocols because the trade show is so vital to 12volt and other industries. This year will mark a return to pre-pandemic attendance for the SEMA show, and the manufacturer is looking forward to welcoming a larger number of 12volt enthusiasts to their booths than they’ve seen in the past two years.
Metra Electronics is planning big surprises for this year’s SEMA show. The manufacturer will unveil a new brand developed under the Metra Electronics umbrella, focusing on offering high-quality products that every installer needs when designing flexible audio systems. Additionally, more than 100 new products will be introduced, including a new line of lithium series batteries under its Shuriken brand. These batteries are designed for numerous applications, including audio, motorcycle, marine, auto racing, powersports, and more. Also, Heise LED will introduce three new controllers that will work with an all-new mobile app for smartphones and tablets to allow users to control Heise RGB, RGBW, and Chasing lighting products all from one app. The brand will also display new LED wheel lights, rock lights, tailgate bars, lightbars, and more in an assortment of exciting new styles.
Metra continues to push forward with the development of new dash kits that, when combined with their radio replacement interfaces from Axxess, bring new vehicle fit applications to the market. An assortment of their newest additions to this product line will be unveiled at SEMA, with many more planned for the future. Metra will also showcase next-generation DSP products, new accessories for Ford Bronco and Jeep, and several new innovations from iBEAM Vehicle Safety Systems. The iBEAM display will include vehicle-specific rearview mirror T-harnesses, a Universal Streaming Rearview Mirror with a built-in 9″ Monitor, and more.
Also to be featured are motorcycle audio and lighting products from Saddle Tramp, including headlights, LED accent lighting, saddlebag lids, keystone lights, and more. Metra’s Install Baybrand will also be on display as it continues to add to its comprehensive collection of professional 12volt installation products with new connectors, terminals, fuses, cable ties, switches, relays, and more. These products are designed using the best available materials and construction to ensure ease of use and years of reliability.
Additional product announcements will be released leading up to the show with more details, and new product catalogs will be available to download at MetraOnline.com shortly after the event.
DIAMOND BAR, CA (10.05.22) – With dozens of industry influencers, celebrities, noteworthy builds, games, prizes and activities, Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.
In the 12,150-sq.-ft. area located in Booth #81059 outside the main entrance of the Las Vegas Convention Center, Showgoers will be able to connect with top names, including John Hennessey, Chelsea DeNofa, Vaughn Gittin Jr., Adam LZ, Joey Logano and more. Meanwhile, games and contests will be taking place, and technical experts will explain and conduct live demonstrations showcasing how motor oils protect a vehicle’s engine.
“The Pennzoil Dare to Perform Experience is a fun and engaging way for professionals at the SEMA Show to build career-boosting connections and learn what’s new in the industry,” said Tom Gattuso, SEMA vice president of events. “The interactive demonstrations and in-person activities contribute to an engaging experience that you can only get at the SEMA Show in Las Vegas.”
Open to all credentialed SEMA Showgoers, the Pennzoil “Dare to Perform” Experience will have something happening throughout the week. Complimentary coffee will be available during Pennzoil’s “Perfect Pour,” Tuesday–Thursday, November, 1–3, from 8:00 a.m.–11:00 am. The celebrity appearance schedule will be posted at www.pennzoil.com/sema, as well as on www.SEMAShow.com and through the official SEMA Show mobile app.
To learn about all the interactive and engaging features at the 2022 SEMA Show, visit www.SEMAShow.com.
DIAMOND BAR, CA (10.04.22) – The OPTIMA Ultimate Street Car Invitational (OUSCI) is bringing live, action-packed excitement to the SEMA Show, growing its activation with three of its five segments unfolding during the 55th annual trade show, Nov. 1-4, 2022, in Las Vegas, NV.
The competition’s Peak Performance Challenge (a timed segment) and the Lingenfelter Design & Engineering Challenge took place at the SEMA Show for the first time in 2021. Those two segments will return to this year’s SEMA Show, while the Autocross portion of the competition makes its debut at the Las Vegas Convention Center’s Bronze Lot during the exclusive trade-only event. The remainder of the OUSCI continues Nov. 5-7, 2022, at the Las Vegas Motor Speedway.
“As an expanded feature at the 2022 SEMA Show, OPTIMA’s Ultimate Street Car Invitational is an iconic competition that will showcase the aftermarket’s potential,” said Tom Gattuso, SEMA vice president of events. “With modifications that enhance the performance of the vehicles, the competing cars and trucks embody what the SEMA Show is all about. It’s going to be exciting to watch the action up close and in person.”
The OPTIMA Ultimate Street Car Invitational is growing its activation at the 2022 SEMA Show by hosting three of its five segments during the Nov. 1-4 trade show.
With six regional qualifying events spanning more than eight months, the OUSCI includes the country’s top road-worthy modified vehicles. Top performers from the regional events receive coveted invitations to compete in the final competition, with a handful of spots reserved for vehicles selected at the SEMA Show.
Since 2008 when the OUSCI debuted, an additional highlight for Showgoers has been a display of all 100 competition vehicles at the SEMA Show in an area known as Optima Alley. At the end of the Show, the vehicles parade out of the convention center and make their way to Las Vegas Motor Speedway, where they compete in a five-part competition. Last year two of the segments kicked off the competition and took place at the SEMA Show. This year, the SEMA Show will host three of the five segments.
“It’s rare to be able to witness so many vehicles push the limits of performance and agility,” said Gattuso. “To see the competition unfold live is exhilarating and inspiring.”
The Bronze Lot is located in the outdoor area south of South Hall. For details about the 2022 SEMA Show, including a floor plan showing where the Bronze Lot is or to apply for credentials to attend the SEMA Show, visit www.semashow.com.
METAIRIE, LA (10.04.22) – Oracle Lighting will launch its new Triple Fog LED Light (Part Number 5890; MSRP: $359.95) for 2021+ Ford Broncos during the 2022 SEMA Show, held in Las Vegas, Nevada. from Nov. 1-4 at the Las Vegas Convention Center, Booth # 20137. Oracle’s new LED Fog LED Light is now shipping.
“If you are looking for a seamless fog light solution for your Ford Bronco like so many other have asked for, we’ve designed an amazing LED triple fog light kit for the steel bumper equipped Ford Broncos,” said Justin Hartenstein, Oracle Lighting director of development. “You can now easily add functional forward-facing LED lighting to your Bronco with this purpose-built kit for a fraction of what others charge.”
The six patented high-powered LED emitters provide significant visibility through advanced optics with a 6,000 raw Lumen output and a precision design that helps reduce glare. The steel plates are galvanized then have a powder coat finish applied for ultimate protection. This blacked-out appearance along with the IP68 waterproof rating offers a sleek look with superior durability to withstand any conditions.
“The simple bolt-on installation uses factory bolt locations and requires no drilling, modifications, nor assembly for this Bronco fog light kit,” explained Hartenstein. “Typical installation time is less than 30 minutes and each kit comes with a wiring harness for simple DIY wiring. This complete kit includes assembled steel housings, six LED emitters, switched relay wiring harness, and all necessary hardware – fully assembled and ready to install.”
Additional features and benefits include:
High quality ⅛-inch thick steel plate
Galvanized anti-rust treatment
Black powder coat finish
Mounts using factory hardware
Engineered and assembled in the USA
Available in white (p/n 5890-001) and yellow (p/n 5890-006)
2-Year warranty
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
DENVER, CO (10.03.22) – The AMA EnduroCross Round 3 event took place at the National Western Event Center in Denver Saturday evening, October 1st. EnduroCross riders faced a dirt track filled with boulders, logs, large tires and ramps on their bikes.
KICKER, a series sponsor, was on site with tables filled with products under a large tent. The KICKER RZR was Livin’Loud by the tent and ready for demos.
KICKER was set up in the lobby with a large selection of products on display along with the RZR with Livin’Loud demos.
To set up the KICKER display Lorin Morrell rolled in with KICKER pickup on Friday. For this event local retailer MB Customs, with owner Mike Brown, was on site. Additional onsite support was supplied by Matt Macias, a representative, from the territory KICKER distributor Santa Fe Distributing.
The KICKER RZR positioned overlooking the stands and arena track.
Arien Sifuentes is all smiles with KICKER raffle prize. Matt Macias, Lorin Morrell and Mike Brown (LtoR) are all smiles too. A family member accompanied Arien to the booth to pick up the Bullfrog raffle prize.
Morrell, who orchestrates KICKER’s presence at AMA EnduroCross events, related “Attendance was strong at the event. Having Mike Brown at the event to connect with local enthusiasts and consumers was terrific. Showing the wide selection of products we had on display directly to consumers is a great way to drive business. Mike and Matt, from Santa Fe, both stayed engaged with attendees through the evening.”
The 2022 AMA EnduroCross series has been very active at each stop.
Three cities remain on the Six event AMA EnduroCross Series schedule for 2022…Prescott AZ-October 22nd, Boise ID-November 5th and Reno NV November 19th.
Lorin Morrell and Mike Brown supplied super images for this article.
DIAMOND BAR, CA (10.03.22) – As part of the 2022 SEMA Show, the Truck & Off-Road Alliance (TORA) Feature Vehicle Program will shine a spotlight on 10 vehicles that showcase diversity, trends and opportunities available in the truck and off-road market. Situated this year in a new location (outside walkway between West and North Halls), the area referred to as “TORA Feature Vehicle Trail” is a must-see attraction for all Showgoers.
Check it out to see the following modified vehicles in key market categories:
“As industry trends evolve, it’s important for TORA to reflect and showcase all current and future opportunities available,” said TORA Council Director Denise Waddingham. “The diverse array of vehicles will inspire and educate SEMA Showgoers to the unlimited possibilities.”
Visitors at the TORA Feature Vehicle Trail are invited to vote for their favorite vehicle for the TORA Feature Vehicle Best in Show Award. The winner will be announced during the TORA Industry Reception, November 2, at 5:00 p.m. in West Hall 3rd Floor Terrace.
TAMPA, FL (10.03.22) – DOW Technologies will be donating 2.5% of sales over the next week to Hurricane Ian relief. As Hurricane Ian’s destruction has had wide ranging impacts on our home state of Florida, we want to offer assistance to those in need. Our plan to donate a percentage of sales also provides an opportunity for our customers to be involved. They can be confident that part of their purchase will go towards those impacted by the storm.
As a small/medium sized business ourselves, we recognize the importance and the responsibility of SMBs to communities. Many of our customers have been profoundly impacted by this hurricane, and we are striving to do our part to help get their communities back up and running.
DOW Technologies President and CEO John Yodzis provided the above information.
SHREVEPORT LA (10.01.22) WTF…Win This Friday. Custom Audio Concepts Won the JVC Prize on the 12volt Spin-To-Win Wheel 198 on Friday morning, September 30th.
The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 4.
The 12volt Spin-To-Win Wheel rolled for 198th time on Friday morning September 30th. The Wheel landed on the JVC space and the Custom Audio Concepts slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.
We reached out to Custom Audio Concepts in Lima OH and gave them the news an JVC prize will be headed their way. Mark Wallace was very happy to hear the news.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, AIS, PowerBass, CRUX, DS18, JBL, RDV Automotive, Kenwood, JVC, USASpec and Nakamichi. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX and Yong’s Audio in Indianapolis IN. Congratulations to all.
WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, October 7th.
DIAMOND BAR, CA (09.30.22) – SEMA has announced the finalists for its first-ever SEMA Automotive Influencer of the Year award. The new program recognizes content creators and social media influencers who have significantly supported and helped build enthusiasm for the automotive industry and car culture. The new award will be presented to one of the top-five finalists at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and used his or her platform to positively impact car enthusiasts of all ages.
The award is a result of the rise of content creators’ and social media influencers’ impact on the industry. Finalists for the award were selected based on their presence and influence across social media channels, including YouTube, Instagram, Facebook, TikTok, and more. The coveted SEMA Industry Awards Banquet will host the finalists and recognize their impact on growing the $50.9 billion automotive specialty-equipment industry.
“These influencers and creators have built up a tremendous voice to help promote, shape, and protect the automotive industry,” said SEMA Chairman James Lawrence. “Each of them has the ability to share their stories and connect with their fans in a personal and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognize them for their contributions.”
Fueled by the SEMA Show’s energy and passion, influencers will head to Las Vegas during the first week of November to connect with manufacturers and builders, learn about new products, witness vehicle unveilings, and attend industry gatherings while sharing their experiences for the world to see.
“Automotive influencers embody the passion that makes being a car person so special,” continued Lawrence. “The content they create is a great representation of what car culture is all about.”
The SEMA Automotive Influencer of the Year award winner will be announced at the newly revamped SEMA Industry Awards Banquet on Thursday, Nov. 3. The banquet, which is the annual celebration of the specialty-equipment industry, will also provide the backdrop for the presentation of other industry awards, including SEMA Person of the Year and SEMA Gen-III Innovator of the Year.
ONTARIO, CA (09.30.22) – Making any stock factory sound system sound fantastic is now a simple task with our OEM drop in replacement speakers for many Chevy, GMC and Cadillac, trucks and SUVs.
PowerBass OEM coaxials feature an Injection molded PP cone with a 1” silk dome tweeter, to deliver the music experience you have always wanted from your factory sound system.
OE DIRECT FIT GENERAL MOTORS OE652-GM2 2Ω 6.5″ Coaxial OE692-GM2 2Ω 6×9″ Coaxial
Now available in 2 OHM for most PREMIUM OEM Stock Replacement such as BOSE Premium Sound Systems!
The PowerBass OE-GM series 6.5″ coaxial features dual input terminal options made to work perfectly with early or late model Gm vehicles taking the worry out of which model fits your specific vehicle year.
With the PowerBass OE Series there is no need to drill holes, or cut wires thanks to our simple plug and play design that matches the factory bolt locations and plug styles for one of the fastest upgrades ever.
2-ohm System Impedance Upgraded OEM Replacement Co-Axial Speakers OE652-GM2- 2Ω 60 Watts RMS/120 Watts Max OE692-GM2 – 2Ω 80 Watts RMS/160 Watts Max Injection Molded PP Cone Nylon OEM Speaker Adapter 1” Silk Dome Tweeter OE652-GM2 – 20 oz. Magnet OE692-GM2 – 35 oz. Magnet Factory Plug and Play Wiring OE652-GM2 dual input plugs
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