AUBURN HILLS, MI (06.23.23) – Alps Alpine North America, Inc. (“Alpine”) will offer training and certification opportunities for Alpine Authorized Retailers and Distributors on the new Alpine OPTIM™8 8-Channel Hi-Res Sound Processor and Amplifier with Automatic Sound Tuning.

Alpine will travel to 11 cities across the country’s west coast, midwest, and east coast regions and feature an in-depth product training session, demos in an OPTIM™8-equipped vehicle, and exclusive event-only specials and giveaways.

“We’re excited to offer this nationwide training to our network of dedicated Alpine Authorized Retailers who are invested in deepening their understanding of the Alpine Product Line,” said Mike Anderson, Executive Director of the Alps Alpine Brand Business Unit. “By bringing this product training directly to our dealers, we’re able to provide a pure Alpine Brand experience while offering valuable sales and marketing tactics for this exciting new product.”

Launched earlier this month, the Alpine OPTIM™8 entered the market as a solution to the pain points associated with digital sound processors by offering an automatic sound tuning function that can tune an entire sound system in five minutes. The traveling training event was created as a way for Alpine Authorized Retailers to experience this groundbreaking product firsthand and become “Alpine OPTIM™8 Certified.”

The Alpine OPTIM™8 training events started in California this week and will continue across the country during the 2023 summer season. All U.S. Alpine Authorized Retailers are encouraged to find and register for an Alpine OPTIM™8 Roadshow event near them by talking to their Alpine Representative.

Visit alpine-usa.com for more.

AUBURN HILLS, MI (06.21.23) – Alps Alpine North America, Inc. welcomes Gregg Thomas as the Director of National Sales for the Alpine Brand Aftermarket Division.

“We are excited to welcome Gregg to the Alpine Brand team,” said Mike Anderson, Executive Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Gregg’s reputation for excellence in our industry precedes him and we look forward to the ways he’ll positively impact our business, our dedicated retail partners, and our customers.”

With a long, illustrious career in the aftermarket car audio industry, Thomas brings a wealth of industry knowledge and expertise as well as a proven history of leading companies to growth and success.

“I am thrilled to join Alpine, a premier car audio brand that has always been held in high esteem in the aftermarket retail marketplace,” said Thomas. “I sold my first high-end Alpine system years ago (let’s just say it was the world’s first aftermarket car CD player). As an industry leader for decades, I am excited to join a team of exceptional professionals that have made Alpine what it is today.”

Holding senior-level positions at several high-profile retailers across the United States, such as Car Toys, Ultimate Electronics, and Magnolia Hi-Fi, as well as a stint at SiriusXM, Thomas’ depth of car audio knowledge will provide value to the Alpine salesforce and his professionalism to the Alps Alpine company culture.

Thomas will oversee all national sales activities for the Alpine Brand at Alps Alpine North America.

Visit alpsalpine.com for more.