Author: 12VoltNews

SSV Works Launches Plug-&-Play Rear-Seat 10″ Subwoofer Add-On Kit for the 2026 Polaris RZR Pro R

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CAMARILLO, CA (03.17.26) – SSV Works announced the launch of its new Plug-&-Play Rear-Seat 10″ Subwoofer Add-On Kit engineered specifically for the 2026 Polaris RZR Pro R factory audio system.

For 2026, Polaris introduced an 8-channel, 1500-watt factory amplifier and pre-ran a rear subwoofer output harness to the rear seat area. SSV Works designed this kit to take advantage of that factory layout, creating a true add-on solution that drops under the rear driver-side seat and plugs directly into the factory rear subwoofer output, with no wire routing, no dash teardown, and no fabrication. The result is a fast, clean upgrade for Pro R owners who want more bass from their factory system without committing to a full aftermarket audio build.

“Not everyone wants to go all-in on a complete aftermarket kit, but a lot of riders still want the low-end the factory system is missing,” said Kelson, Marketing Director of SSV Works. “This add-on is the smart middle ground. You keep the factory audio system, and you get a noticeable bass upgrade in about 20 minutes.”

Designed for real off-road use, the rear-seat enclosure delivers deep, hard-hitting bass while staying tucked away and protected. Because the Pro R already has the rear sub output in place, installation stays simple and cost-effective, making it an ideal next-step upgrade for factory-audio Pro R owners.

“This is the kind of upgrade dealers love because it sells itself,” added Kelson. “If you have Pro R Ultimate’s sitting on the showroom floor, this is a perfect solution to install ahead of time. Customers hear it once and it helps close the deal.”

Key Features

• Built specifically for the 2026 Polaris RZR Pro R factory audio system

• Plug-&-Play connection to the factory rear subwoofer output harness

• Drops into the cavity under the rear driver-side rear seat

• No wire run, no cutting, no fabrication, and no dash access required

• 20-minute install for a fast, high-impact upgrade

• Limited Lifetime Warranty

• A cost-effective way to add more bass while keeping the factory amplifier and system intact

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

SEMA Elevates Lauren Wilbor to Political Director

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WASHINGTON, DC (03.17.26) – The Specialty Equipment Market Association (SEMA) is promoting Lauren Wilbor to Political Director, giving her day-to-day oversight of the organization’s grassroots and grasstops efforts to support SEMA’s advocacy and communications efforts in Washington, D.C., and throughout the country. She will continue to be based out of SEMA’s Washington, D.C., office.

In her previous role as Manager of Digital Communications and Partnerships, Wilbor spearheaded SEMA’s groundbreaking effort to deploy automotive content creators for advocacy. Her work has brought greater visibility to SEMA’s award-winning campaign to preserve vehicle choice in the U.S. and has elevated an ongoing, state-based effort to protect and preserve the right to race nationwide. She now will now be tasked with creating and implementing multi-pronged advocacy campaigns in support of federal, state, and local legislative initiatives, while also advancing SEMA’s political engagement programs, including the Driving Force Action SuperPAC, to ensure awareness among lawmakers, SEMA’s member businesses, and other aligned stakeholder organizations.

Lauren Wilbor, Political Director

“When we brought Lauren in to oversee our digital advocacy and relationships with the content creator community, she provided immediate value through her ability to mobilize key voices in our nation’s community of automotive enthusiasts. She is creative, organized, and has an ability to create personal connections within our community,” said Karen Bailey-Chapman, SEMA’s senior vice president for public and government affairs. “We’re thrilled to give her the reins to our advocacy campaigns as we continue our efforts to preserve and protect the automotive aftermarket and our nation’s rich car culture.”

“I’m incredibly grateful for the opportunity to step into this role and continue advancing SEMA’s advocacy efforts on behalf of the automotive aftermarket and performance racing industries,” Wilbor said. “SEMA represents one of the most passionate communities in the country, and it’s a privilege to help amplify the voices of our members, along with builders, racers, and enthusiasts nationwide. I’m excited to build on the momentum of our advocacy campaigns and continue fighting for the enthusiasts and businesses that make this industry so special.”

Wilbor, a native of San Diego, holds a degree in political science from the University of Colorado Boulder.

The 12volt Spin-To-Win Wheel Rolled For The Last Time Friday March 13th

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SHREVEPORT, LA (03.16.26) – On Friday morning, March 13th, the Wheel rolled for the 360th.. and last time. The very first spin was on Friday, December 7, 2018 and with a 360th spin the complete circle was finished.

It was Christmas time when the 12volt Spin-To-Win Wheel launched.

The 12volt Spin-To-Win Wheel was created to bring an element of fun to the 12volt industry. Spinning out a winner each Friday, a lucky 12volt retailer could win a cool prize and top brands received visibility across the marketplace. James Halter, Stereo and Video Center in Tyler TX, was a winner of the first 12volt Spin-To-Win Wheel and he received a CRUX prize package. The 360th spin was orchestrated to be won by Stereo and Video Center and a RDV or cash prize will be headed that way.

James Halter with his CRUX Prize on the 1st Wheel Spin-To-Win Spin.

Over the course of the 12volt Volt Spin-To-Win Wheel we have had a group of 12volt industry partners and friends that have been very supportive and saw the value of creating positives across the 12volt industry. We certainly thank them for their support and enthusiasm. Current brands on the wheel included KICKER, RDV, PowerBass CRUX, JBL, ESB Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt and 12voltBeat $100. cash prizes along with a custom QR Code have also been on the wheel as prizes.

Some fun on Year 5

As all know over the last six years, there have been a lot of changes in the marketplace. The 12volt Central Studios now plans to reward proactive12volt retailers, that share images of their store, to spotlight the In-Store Experience. In today’s digital AI driven digital marketplace it’s more important than ever for proactive retailers to work to get consumers into their stores to drive business. The transition to highlighting the In-Store experience will take place immediately.

Dealers utilizing the 12voltSTP Tool to send their image images will be added to a list and a winner will be selected for a $100. cash prize. A custom QR Code for their store’s website and a feature article showcasing their store will also be included. With their smartphone a dealer can Snap and Txt images to 318 469 2526 with a few words and Presto staff can get the ball rolling.

The 360th Spin-To-Win Wheel will be another prize for James Halter at Stereo and Video Center in Tyler, TX.

The 12volt Central Studio staff will continue to showcase positives across the 12volt industry as they have for over 30 years.

Team Harman at the MasterTech Expo

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MESA AZ (03.16.26) – Team Harman had a strong presence at the MasterTech Expo in Mesa AZ March 12th-15th. Harman was on site with a large trailer along with JBL equipped Polaris Ranger and Polaris Expedition on display for demos along with many new product introductions.

Leigh Powell and Fred Isensee (L&R) are East and West regional sales managers that have the booth set up and ready to go.

The Harman Team on site included Shawn Spedding-Director/Aftermarket Audio, Lee Powell-ESM, Fred Isensee-WSM along with Nate Kubicz-Global Marketing Specialist.

Harman was set up in a large space in the outside exhibit area with the trailer and the large awning out front. Attendees spent time experiencing demos and speaking with the team members about new products and ideas to drive business in the brick and mortar marketplace.

During the event Shawn Spedding presented Taylor Thomson, the Taylor Marketing Rep Firm, his 2025 Best In Class Excellence and Performance award. Fred Isensee, Western Regional who covers Taylor’s area, is pictured on the left.

During time in the outside booth, Taylor Thomson was presented the 2025 Best in Class Excellence and Performance Award by Shawn Spedding with Fred Isensee WRM along side. Taylor Marketing is a very successful rep firm in California and Fred works closely with Taylor as Western Regional.

On Saturday evening, the Team hosted an educational event in Palo Verde Room 3 to highlight H/K Car Audio and Mastering The Art Of Beautiful Sound. The training session showcased the new Harman Kardon FIT Series and Brand introduction for 12volt specialist only.

“The MasterTech Expo was a terrific venue for our Team to show and demo new products in the new product lineup” Shawn Spedding stated.

For more see jbl.com and harman.com

SiriusXM Will Broadcast Coverage of the 2026 NCAA® Division I Men’s and Women’s Basketball Championships

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NEW YORK, NY (03.16.26) – SiriusXM is set to deliver extensive, coast-to-coast coverage of NCAA® March Madness®, offering college basketball fans the most thrilling month of the season. Listeners will have access to every game of the 2026 NCAA Division I Men’s Basketball Championship. Coverage for the 2026 NCAA Division I Women’s Basketball Championship will include every game starting with the Sweet 16, running through the championship game, plus several early round matchups.

All of the Men’s NCAA Tournament game broadcasts, and the Women’s NCAA Tournament game broadcasts from the Sweet 16 through the National Championship, are provided to SiriusXM by Westwood One, the official network audio partner of the NCAA. SiriusXM will also air team broadcasts for select first and second round Women’s NCAA Tournament games.

The men’s tournament begins with the First Four® on March 17-18 and continues through the Men’s Final Four® semifinal and National Championship game on April 4 and 6 in Indianapolis, IN. The NCAA Division I Women’s Basketball Championship runs from the First Four matchups on March 18-19 through the Women’s Final Four semifinal and National Championship game, to be played April 3 and 5 in Phoenix, AZ.

All game broadcasts will be available to SiriusXM listeners in their cars and on the SiriusXM app. Channel assignments will be posted at www.siriusxm.com/sports starting this Monday, March 16.

In addition to game coverage, SiriusXM’s multiple sports talk channels will provide the most in-depth expert analysis both before and during the tournament. These channels feature daily expert insights from former players, coaches, and college sports insiders. They will serve as a platform for fans to call in and discuss their favorite teams’ matchups and performances, and will include special dedicated programming for Selection Sunday and Final Four weekend.

Selection Sunday®

On Selection Sunday®, March 15, SiriusXM listeners will get up-to-the-moment coverage as tournament teams and first round matchups are revealed:

  • On Mad Dog Sports Radio (SiriusXM channel 82), Chris “Mad Dog” Russo and Steve Torre will host special Selection Sunday coverage live from 5 – 9 pm ET.
  • SiriusXM College Sports Radio (SiriusXM channel 84) will air Selection Sunday specials from 5 – 11 pm ET. At 5 pm ET, Kris Budden and Matt McCall will host coverage of the men’s bracket reveal, then Chris Plank and Nicole Auerbach will take over as the women’s bracket is announced at 8 pm ET.
  • Westwood One’s NCAA Tournament Selection Show, hosted by Jason Horowitz, PJ Carlesimo and Debbie Antonelli, will air on SiriusXM channels 106 and 201 and on the SiriusXM app from 6 – 9 pm ET.

Final Four® Programming

SiriusXM will offer live on-site programming from both the Men’s and Women’s Final Four locations. This coverage will include pregame shows originating from Indianapolis and Phoenix, as well as live coverage of the Naismith Awards Brunch, where the recipients of the Women’s and Men’s Player of the Year, Coach of the Year, and Defensive Player of the Year awards will be announced. Nicole Auerbach will host SiriusXM’s Women’s Final Four coverage in Phoenix from April 3-5, while Matt McCall and Dalen Cuff will host the Men’s Final Four coverage in Indianapolis from April 4-6.

NCAA, March Madness, First Four, Final Four and Selection Sunday are trademarks of the National Collegiate Athletic Association.

MB Quart Heads to Overland Expo SoCal 2026

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COSTA MESA, CA (03.13.26) – MB Quart is gearing up for Overland Expo® SoCal, taking place March 14 through the 15, 2026. As one of the fastest-growing gatherings in the overlanding community, the event provides the perfect backdrop for MB Quart to demonstrate the expanding lineup of Tuned Audio Kits engineered specifically for today’s most adventure-ready vehicles. Over 300 exhibitors will be in attendance at Overland Expo SoCal 2026, with 100-plus classes and on-site camping options at the OC Fair & Event Center.

MB Quart is bringing some awesome builds and vehicle showcases to the Southern California sunshine! Attendees will experience vehicle-specific Tuned Audio solutions designed for Ford Bronco, Toyota Tacoma, and Jeep platforms — along with a first look at the ALL-NEW 2026 Mercedes Sprinter Tuned Audio Kit, engineered to elevate van life and expedition builds with premium Music. Defined. quality performance.

Rob Anderson, Marketing & Creative Director, said, “The team at MB Quart and Maxxsonics are thrilled to be attending Overland Expo SoCal as this presents a perfect opportunity to demonstrate and showcase some of our biggest products of tuned audio solutions for outdoor lifestyle vehicles and daily drivers that consumers want loud and premium audio in. The MB Quart team here loves the Overlanding lifestyle as it plays a significant part in our industry and new product possibilities.”

MB Quart’s Tuned Audio kits remove the guesswork from upgrading vehicle sound systems. Each vehicle kit is engineered for seamless integration, optimized acoustics, and rugged durability — ensuring that, whether navigating desert trails, mountain passes, or coastal highways, the playback and soundtrack are as bold and as fun as the journey itself.

“Overland Expo continues to be a major platform for us to showcase how far vehicle-specific audio has come,” said Brian Sherman, President of Maxxsonics. Our Tuned Audio Kits for Bronco, Tacoma, and Jeep are designed to integrate seamlessly while delivering powerful, clean performance that matches the adventure lifestyle. And in 2026, we’re extremely excited to unveil our ALL-NEW Mercedes Sprinter Tuned Audio Kit — a solution built specifically for the rapidly growing van life and overland community.”

Sherman continued, “Today’s overlanders want more than just capability — they want experience. Audio plays a huge role in that experience. From campsite relaxation to long-haul drives, our Tuned Audio systems with quality performance and delivery create clarity, depth, and output that transforms every mile. The new Sprinter kit is a major step forward for us as we expand deeper into the overland and adventure van market.”

MB Quart can’t wait to take on the SoCal weather with some incredible vehicle builds and audio demonstrations. Visitors to the MB Quart booth during Overland Expo SoCal 2026 will be able to see firsthand how Tuned Audio Kits enhance Bronco, Tacoma, Jeep, and Mercedes Sprinter builds with clean highs, dynamic mids, and impactful bass — all engineered specifically for each platform.

Hear and see all the newest products and offerings from MB Quart at Overland Expo® SoCal 2026! See complete event details at https://www.overlandexpo.com/socal/.

To see complete MB Quart solutions and product details — head over to https://mbquart.com/.

For additional information, go to the corporate website at https://maxxsonics.com/.

Oracle Lighting to Showcase New Innovations at Jeep Beach 2026

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METAIRIE, LA (03.13.26) – Oracle Lighting is excited to announce its participation in the highly anticipated Jeep Beach in Daytona Beach, taking place next month. The annual event brings together thousands of Jeep enthusiasts, off-road builders, and aftermarket brands from across the country for one of the largest Jeep-only gatherings in the world.

Known for pushing the boundaries of lighting performance and design, Oracle Lighting will showcase several of its newest lighting technologies engineered specifically for Jeep owners looking to enhance visibility, style, and trail performance.

Visitors to the Oracle Lighting booth will have the opportunity to experience firsthand a lineup of cutting-edge products designed for both on-road presence and off-road capability. The display will feature a range of innovative lighting solutions, including high-performance LED headlights, auxiliary lighting systems, and customizable lighting upgrades that have become a hallmark of the Oracle brand.

“Jeep Beach is an incredible event that perfectly captures the passion and creativity of the Jeep community,” said a representative from Oracle Lighting. “It’s a great opportunity for us to connect directly with enthusiasts, showcase our newest innovations, and demonstrate how Oracle Lighting products elevate both the performance and the look of Jeep builds.”

Among the highlights will be several recently released products designed with Jeep owners in mind, offering advanced LED technology, enhanced durability for off-road environments, and sleek, modern styling that complements today’s Jeep builds. Attendees will also have the opportunity to speak with the Oracle Lighting team, see product demonstrations, and learn how these lighting upgrades can transform their vehicles.

Jeep Beach continues to grow as a premier destination for Jeep enthusiasts, featuring vendor showcases, beach cruises, obstacle courses, and thousands of custom Jeep builds lining the shores of Daytona Beach. For Oracle Lighting, the event represents an exciting opportunity to celebrate the culture of off-road adventure while introducing new lighting innovations to one of the most passionate enthusiast communities in the automotive world.

Enthusiasts attending Jeep Beach are encouraged to stop by the Oracle Lighting booth to explore the latest lighting technologies, meet the team behind the brand, and discover new ways to upgrade their Jeep for both the trail and the street.

Visit oraclelights.com for more.

SiriusXM Will Broadcast Coverage of the 2026 NCAA® Division I Men’s and Women’s Basketball Championships

Posted on by in Industry.

NEW YORK, NY (03.13.26) – SiriusXM is set to deliver extensive, coast-to-coast coverage of NCAA® March Madness®, offering college basketball fans the most thrilling month of the season. Listeners will have access to every game of the 2026 NCAA Division I Men’s Basketball Championship. Coverage for the 2026 NCAA Division I Women’s Basketball Championship will include every game starting with the Sweet 16, running through the championship game, plus several early round matchups.

All of the Men’s NCAA Tournament game broadcasts, and the Women’s NCAA Tournament game broadcasts from the Sweet 16 through the National Championship, are provided to SiriusXM by Westwood One, the official network audio partner of the NCAA. SiriusXM will also air team broadcasts for select first and second round Women’s NCAA Tournament games.

The men’s tournament begins with the First Four® on March 17-18 and continues through the Men’s Final Four® semifinal and National Championship game on April 4 and 6 in Indianapolis, IN. The NCAA Division I Women’s Basketball Championship runs from the First Four matchups on March 18-19 through the Women’s Final Four semifinal and National Championship game, to be played April 3 and 5 in Phoenix, AZ.

All game broadcasts will be available to SiriusXM listeners in their cars and on the SiriusXM app. Channel assignments will be posted at www.siriusxm.com/sports starting this Monday, March 16.

In addition to game coverage, SiriusXM’s multiple sports talk channels will provide the most in-depth expert analysis both before and during the tournament. These channels feature daily expert insights from former players, coaches, and college sports insiders. They will serve as a platform for fans to call in and discuss their favorite teams’ matchups and performances, and will include special dedicated programming for Selection Sunday and Final Four weekend.

Selection Sunday®

On Selection Sunday®, March 15, SiriusXM listeners will get up-to-the-moment coverage as tournament teams and first round matchups are revealed:

  • On Mad Dog Sports Radio (SiriusXM channel 82), Chris “Mad Dog” Russo and Steve Torre will host special Selection Sunday coverage live from 5 – 9 pm ET.
  • SiriusXM College Sports Radio (SiriusXM channel 84) will air Selection Sunday specials from 5 – 11 pm ET. At 5 pm ET, Kris Budden and Matt McCall will host coverage of the men’s bracket reveal, then Chris Plank and Nicole Auerbach will take over as the women’s bracket is announced at 8 pm ET.
  • Westwood One’s NCAA Tournament Selection Show, hosted by Jason Horowitz, PJ Carlesimo and Debbie Antonelli, will air on SiriusXM channels 106 and 201 and on the SiriusXM app from 6 – 9 pm ET.

Final Four® Programming

SiriusXM will offer live on-site programming from both the Men’s and Women’s Final Four locations. This coverage will include pregame shows originating from Indianapolis and Phoenix, as well as live coverage of the Naismith Awards Brunch, where the recipients of the Women’s and Men’s Player of the Year, Coach of the Year, and Defensive Player of the Year awards will be announced. Nicole Auerbach will host SiriusXM’s Women’s Final Four coverage in Phoenix from April 3-5, while Matt McCall and Dalen Cuff will host the Men’s Final Four coverage in Indianapolis from April 4-6.

NCAA, March Madness, First Four, Final Four and Selection Sunday are trademarks of the National Collegiate Athletic Association.

For more about SiriusXM, please go to: www.siriusxm.com.

NVS Audio, Ultimate Marketing And Cicada Audio Conducted A DSP Training During Bike Week

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SOUTH DAYTONA, FL (03.12.26) – Ultimate Marketing and NVS Audio, with Cicada Audio, orchestrated the DSP dealer training that took place at SoundCrafters in South Daytona Thursday evening March 5th. The event, led by Carlos Ramirez, continued the shared mission of elevating tactical education within the 12volt industry.

Carlos Ramirez has been an incredible partner in bringing high-value training opportunities to the marketplace. This NVS DSP Training raised the bar to a new level. His practical, real-world approach continued to resonate with dealers and industry members looking to sharpen their capabilities in today’s rapidly evolving motorcycle audio segment.

Carlos offered “The DSP training was a huge in-person sit down success that engaged dealers from a wide area of the country that had not previously not attended one of our trainings. The training ran until almost midnight and we thank Paul for making the large garage available at SoundCrafters. We look forward to Bike Week Daytona 2027.”

“Education has always been a core focus for Ultimate Marketing, and the company remains fully committed to investing in opportunities that helps dealers expand their skills, product knowledge and overall installation confidence. Ultimate Marketing firmly believes that consistent, hands-on education is one of the most important drivers of long-term dealer success. The turnout and engagement was terrific. I spoke with 2 dealers from Canada and one from New Zealand. We know all will head back home with new tools to drive their business. Justin Miller, Cicada Audio Sales Manager, was in the house and provided a lot of support” Kevin Holde related.

The training was hosted at SoundCrafters, utilizing Paul Papadeas’s expansive, 3000 square-foot garage facility with parking available for up to 300 vehicles outside. Paul is no stranger to large scale events… Having previously hosted Spring Break Nationals and understands exactly what it takes to support gatherings of this size. A couple of the SoundCrafters team members, along with Paul, attended the training and saw tremendous value, further reinforcing the importance of continuing these educational opportunities.

The meeting was getting ready to start Thursday evening.
Engaging presentations were made along with live demos. The training was filmed and one of the YouTube videos grab 73,000 views.

“At SoundCrafters we welcome the opportunity to engage with industry members as we all look forward to further drive business across the industry. Seeing NVS, Ultimate and Cicada Audio working so well together was terrific” Paul Papadeas related with a big thumbs up.

For more see umdistributors.com and nvsaudio.com.

KICKER Launches KMFC Tower Systems

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STILLWATER, OK (03.12.26) – KICKER’s new KMFC65 and KMFC8 coaxial tower systems crank out serious mid-bases and high frequency volume, cutting through wind and waves! These flat mount marine speakers deliver loud, high fidelity sound was strong bass that keeps the party going strong on the water.

The new models come with stylish grills featuring 7-color LED lighting and are available in black or white to match the boats color perfectly. Built tough with UV treated polypropylene woofers and Santoprene surrounds the tower speakers mount easily to flat surfaces with hidden wiring for a clean professional look.

KICKER is Livin’Loud on the waves.

For more see kicker.com.