Elite Distributor Alliance Expands to Puerto Rico

Posted on January 9, 2024 by 12VoltNews in Industry.

NASHVILLE, TN (01.10.24) – Elite Distributor Alliance (EDA) with one day shipping from 23 distribution centers, has broadened its footprint with the addition of Mobile Imports of San Juan, Puerto Rico.

Josh Eatherly, EDA’s Executive Vice President said: “We are excited to kick off 2024 with the addition of Mobile Imports. Danny Cintron and his team fit the mindset and the go to market strategy of EDA perfectly.” Eatherly added, “It is so important that membership is like-minded in their business approach in order to provide added value for our vendors and each other.”

*Josh Eatherly, Executive Vice President, Elite Distributor Alliance*

Danny Cintron, the President, and CEO of Mobile Imports added, “We are excited to become a distributor partner with EDA. They represent the most well organized and forward-thinking distributors in our industry. We look forward to sharing and learning with our new partner.”

*Danny Cintron, President/CEO Mobile Imports*

Steve Cote, Eastern Regional Sales Manager at JVC added, “Mobile Imports is the right EDA member for Puerto Rico. Danny’s team is pro-active with dealers across the island daily providing not only logistic support but superior tech level support as a JVC distributor.”

John Yodzis, one of the officers of EDA, and president of DOW Technologies said, “We took our time to find the right partner to add in Puerto Rico. My company, DOW, has a strong presence on the island, but we felt we needed one more member to really round things out. Danny and his team are a great fit.”

Find out more at www.elitedistributoralliance.com.

Interstate Electronics Creates The Kenwood In-Store Experience

Posted on January 8, 2024 by 12VoltNews in Uncategorized.

HAZLET, NJ (01.09.24) – Interstate Electronics has been the go-to electronics store in Hazlet since opening in 1968. The company serves area consumers with a wide variety of car audio, home electronics plus accessories and parts from the 10,000 St Ft location. To create more excitement in their car audio showroom they worked with Kenwood to cover one entire wall with a display showcasing eXcelon, Reference, Motorcycle, MotorSports and Marine categories. Each category is live in a 5-Axis Innovations display spotlighted with LED lighting.

*The KENWOOD display covers this entire wall in the Interstate Electronics car audio showroom.*

Fred Orpen, Interstate Electronics GM, related “We were looking to create an outstanding display that would grab immediate attention when customers entered our store. The car audio showroom is directly to the right as people enter and the floor is raised. With the new Kenwood display wall the immediate reaction is WOW. Even if the customer is looking for a television they will walk up the steps to checkout the Kenwood wall. They also tell their friends about the Kenwood display and they will come check it out. Needless to say our Kenwood sales have increased.”

*Boxed 12volt product brands have been added to shelving in the store. Note the shiny floor!*

The company started to think about the showroom upgrade last May and June. They contacted their area representative, Morris Hartman with Team Progressive, and the ball started rolling. Soon the decision was made and the project was completed just before this past Holiday season.

*Installations accessories are all very well merchandised on the racks.*

“Since completing the Kenwood displays our customers are so much more engaged. We have customer families stretching 3 generations and they are talking about the Kenwood display with family. Our customer’s engagement led us to rearrange other parts of our store. We have placed boxed products on shelves where parts and antenna were. Now a customer will walk up to the counter with a Kenwood box of speakers to ask specific questions and make the purchase. We also sell camera so security is covered on the showroom floor too” Orpen stated.

*Consumers looking for a wide selection of accessories know Interstate Electronics is the place.*

Hartman commented “The Interstate Electronics Inc team is one of the most professional, up-to-date and knowledgeable teams there is. They really support their vendor partners with carrying complete categories and promoting their business.”

Continuing Hartman offered “Dealers should be investing in their in-store experience. This creates excitement for the end user and allows them to see what we offer not only in car audio but marine, motorsports, motorcycle and safety. The in-store experience is an entry point to let the public know what we do and offer.”

*A wide selection of big screen television’s and home audio products are also available.*

Seth Halstead began his career at Kenwood and JVC as an on the road product trainer. Halstead, now JVC KENWOOD Sr Content & Digital Marketing Manager, added “The Interstate Electronics team was always on top of their game and totally engaged with learning the sales process when I conducted trainings with them many years ago.”

Orpen recalled Halstead’s trainings and related Seth was a great trainer/communicator and helped their staff in a big way.

The Interstate Electronics amazing In-Store Kenwood Experience is an example of a vehicle to drive in-store traffic and sales for 12volt brick and mortar retailers. A consumer can not experience the highs or feel the bass in their chest on a smartphone or laptop. The total in-store experience is the key to the future for the brick and mortar 12volt industry retailers.

Watch for much more to come from the 12volt Central Studios.

For more, visit interstateelectronics.com

SolarFX Window Films Is Set To Roll Into 2024

Posted on January 8, 2024 by 12VoltNews in Uncategorized.

EXCELSIOR SPRINGS, MO (01.09.24) – The Vogler Family has been associated with the mobile electronics industry for decades and now is focused on driving the company’s SolarFX window films business.

Shawn Vogler stated “Our window films business continues to grow year over year and we are excited for the 2024 season as the summer’s heat is just around the corner. We have a ton of marketing POP to grab attention in a dealer’s market and drive business into their stores. Light up outside signs and flag banners plus a wide selection of in the showroom items including neon wall clocks, wall vinyl stickers, stand up banners, welcome door mats and bar stools are available. For the dealer’s customers we offer key chains, koozies, lanyards, wrist bands, sunglasses and the very popular rubber ducks.”

*This acrylic sign is available for SolarFX dealer showrooms.*

SolarFX also has a dealer buy-in for a 16” X 43” acrylic sign with 4 stand-off brackets. The Product Code is SFX-1643.

SolarFX Window Films are manufactured with the most advanced technologies in the industry. By utilizing these leading-edge technologies the company is able to produce some of the world’s best performing Automotive Window Films, Architectural/Residential Films, Paint Protection Films and Security/Safety Films available on the market today. The Dragon Distributing 27,000 sq ft warehouse is well stocked and ready to ship.

*Popular foam, rubber ducks are available for dealers to give customers.*

Concluding, “We have a window film to match every budget and performance need. SolarFX Window Films is one of the fastest growing window films companies in the US and we invite all to… Feel the FX of SolarFX Window Films.”

*A variety of stickers are also available.*

For more see dragondistributing.com or call 816-630-6011 or 800-825-3746.

Metra Electronics Announces Partnership with ACV GmbH

Posted on January 8, 2024 by 12VoltNews in Industry.

HOLLY HILL, FL (01.09.24) – Metra Electronics is honored to formally announce a partnership with ACV GmbH of Germany in 2024 and its new role as master distributor for the EU Marketplace. Metra’s brand of radio replacement products, including installation kits and fascias, wiring harnesses, antenna products, and more, will now be stocked and distributed by ACV GmbH.

A vendor of vehicle-specific product solutions that does business around the globe, ACV GmbH is headquartered in Erkelenz, a town located in the industrial region that comprises Düsseldorf, Cologne and Aachen. It is an enterprise that has been specializing in technical car accessories for decades. They now also provide product development services for custom-tailored, individual solutions in compliance with client specifications based on OEM standards and standardized products for the aftermarket. The business has earned a reputation for expeditious service and excellent, uncomplicated support services.

As a long-term partner of Metra, ACV GmbH will provide the manufacturer with logistical advantages to facilitate outreach and product fulfillment to dealers across Europe and surrounding countries. “Our team is very excited about the advancement of our relationship with ACV GmbH. We look forward to expanding our brand presence and growing mutual business within the European marketplace,” says Maurice Soto, Metra’s Director of International Sales. Any retailers or custom integrators who would like more information on this partnership may contact their Metra Representative.

Visit metraonline.com for more.

The KICKER AMA ArenaCross Was Livin’Loud In Loveland, CO

Posted on January 7, 2024 by 12VoltNews in Featured.

LOVELAND, CO (01.08.24) – The KICKER AMA ArenaCross filled the Blue Arena in Loveland CO on Friday and Saturday evenings January 5th and 6th for Round 4.

*When the racing action was set to start the stands were full.*

“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. KICKER had a display set up in the lobby area and virtually everyone who entered the Blue Arena passed by the KICKER setup with a selection of products on display. As enthusiasts came through the lobby were talking KICKER to all. Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports is strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products. Matt Macias from Santa Fe was in the house Friday night and had a chance to connect with enthusiasts too.” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

*The Pit Party got the action started early on Friday night.*

*Matt Macias (L), Santa Fe Distributing area rep, was in the house Friday night and pictured with MADDOG MEDIA Lorin Morrell.*

The recently renamed Blue Arena was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed, dirt track for riders. Over 100 riders were flying high and navigating the tight turns through the evening races from 7:30 until well after 9PM.

*Riders navigated the track Friday and Saturday nights.*

Friday evening’s event got off to an early start as enthusiasts were on the track for the Pit Party. For about an hour before the racing action enthusiasts met the rides and asked riders questions while having an opportunity to walk the track.

*Lorin Morrell presented Bullfrogs to KICKER T-shirt toss winners and the young Checkered Flag Contest winner.*

In addition to the action on the track T-shirts were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a set of KICKER headphones. “Seeing the smiles on people’s faces when they pick up their prizes is really special” Morrell offered.

*KICKER was set up in the Blue Arena lobby with products on display, lanyards for enthusiasts and more.*

Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start for the 2024 circuit and Loveland continued the roll for the KICKER AMA ArenaCross series. It is terrific to see, and feel, the energy from members of the crowd as all are Livin’Loud at KICKER ArenaCross events.”

Events in Grand Isle NE and Guthrie OK will finish the January schedule as the KICKER AMA ArenaCross Series rolls on in 2024.

Visit kicker.com for more.

PowerBass Now Shipping New Digital Signal Processor

Posted on January 7, 2024 by 12VoltNews in Industry.

ONTARIO, CA (01.08.24) – Take your sound to the next level with the PowerBass PBX-DSP8 8 Channel DSP.

The PBX-DSP8 digital signal processor is engineered to deliver the ultimate in system tuning capabilities, in an easy-to-use format. Combined with a state-of-the-art 32-bit DSP processor, The PBX-DSP8 gives you the ability to do complete DSP tuning and signal summing via your smart phone or tablet using the downloadable PBX-DSP8 app.

The PBX-DSP8 31 Band Parametric Equalizer gives you complete control on your sound proﬁle. By knowing how to adjust the EQ properly you can make ﬁne adjustments to each channel to adjust speciﬁc frequencies to accent them or decrease them to smooth out the peaks and dips in the curve.

The PBX-DSP8 is packed with tons of great tools to enhance your in car listening experience!

PBX-DSP8 iOS
Click here to download the new PBX-DSP8 App for your Apple iOS Device.
Link Multiple XL-RGB1 to one app and control them all from your device!

PBX-DSP8 Android
Click here to download the new PBX-DSP8 App for your Android Device.
Dial in your sound from your phone, or tablet from your listening position in car with out the need of cables and bulky laptops!

Digital Signal Processor for system integration.
Wireless / APP Control compatible with PBX-DSP8.
Auto Turn on with DC Offset
High and Low level input
Low Level user adjustable Outputs
8 Channels input / 8 channels output
Amplifier remote turn on with user selectable delay

Processing Features:

32-Bit Digital Signal Processing
31 Band User Adjustable Equalization per channel
User Adjustable Delay and Gain per channel
User Adjustable Crossover Network with adjustable slopes 6 – 48db
User Selectable Phase control per channel 0 / 180 degrees
Adjustable input voltage per channel pairings 250mV – 9V

Visit powerbassusa.com for more.

Innovative Concepts Wins The PowerBass Prize on The 12volt Spin-To-Win Wheel 253

Posted on January 6, 2024 by 12VoltNews in Featured.

SHREVEPORT, LA (01.08.24) – WTF…Win This Friday. Innovative Concepts Won the PowerBass prize on the 12volt Spin-To-Win Wheel 253 on Friday morning, January 5th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for 253rd time on Friday morning January 5th. The Wheel landed on the PowerBass space and the Innovative Concepts slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning retailer in Wilbraham MA to give them the super news. Owner Nick Frazier was very happy to hear the news. The weather is cold there and the remote start business is very strong. More to come on this 12volt Spin-To-Win Wheel.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Nakamichi, Alphasonik, Race Sport Lighting and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, The Best Guys in Concord CA, Pro Auto Sound in Hialeah FL, Kalsec Audio in Bayville NJ,Jenkins PRO Window Tinting in McDonough GA and JBT Car Audio in Santa Paula CA..

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 254 on Friday, January 12th 2024.

SSR Distributors Adds AutoTech High Output Alternators

Posted on January 4, 2024 by 12VoltNews in Featured.

DALLAS, TX (01.05.24) – SSR Distributors, with locations in Dallas and Houston, has added AutoTech High Output Alternators to the company’s broad selection of products to serve mobile electronics and aftermarket dealers in the Texas, Oklahoma, Arkansas and Louisiana markets.

*Tracy Farr holds two new AutoTech High Power Alternators in the SSR Distributors Dallas showroom.*

Tracy Farr, VP of Sales and Operations related “For car audio, marine, off-road and racing applications a solid power source is a must. Whenever a factory alternator isn’t up to the task AutoTech offers the solution to power aftermarket applications. Since 1985 AutoTech has been producing the highest quality High Output Alternators. We are excited to announce that SSR has inventory in stock and ready to ship.”

*A number of AutoTech products are displayed in the Dallas showroom.*

The SSR North location in Dallas opened in January of 2023. Extensive remodeling took place at the 25,000 SQ FT Virgo Lane facility. Included in the remodel was a large showroom area where dealers can check out the wide selection of products available.

The Houston location also offers a large showroom area. Both locations host dealer shows each year that include in-house vehicle demos and training sessions by manufacturer staffs and representatives.

Call your SSR Distributors representative for more info.

Visit ssrdistributors.com for more.

Crossover Marketing Expands to Fuel Future Growth

Posted on January 4, 2024 by 12VoltNews in Industry.

BATTLE GROUND, WA (01.05.24) – In a strategic move to advance future growth plans in the Pacific Northwest, The Crossover Marketing Group proudly announces the addition of Zach Vanatta to its dynamic team.

Zach brings not only a wealth of experience with automobiles, but a strong desire to work closely with like-minded people in the car audio industry. While pursuing his Business Marketing degree at Clark College, Zach honed his skills at a local Auto Broker and Dealership, managing critical business operations.

Now he joins Crossover, ready to write the next chapter in his career.

“I’ve known Zach for years, and I’m excited about the person he’s on track to become. With the right support and guidance, he will soon help define the next generation of Sales Reps in the industry.” said Rob Sutton on why he chose Zach for this important growth phase of the company.

This expansion will help Crossover utilize the unique tools that have been built quietly over the last several months, including full integration of proprietary programs to manage every aspect of the business, and several unique new sales focused programs that will roll out this year…most of all, this move will bolster the priority on customer service for dealer partners that is a core tenet of the Crossover Marketing Group.

“Operationally Zach’s addition to the team is timely and aligns perfectly with our vision and plans to provide unparalleled client support and a strong and consistent field presence to drive value to both our vendors and customer base here in the Pacific Northwest“ said Paul Pilat about the bigger picture for the company.

Visit www.crossovermktg.com for more.

SQ Soundz Is Driving Professional Car And Home Audio In Barbados And The Caribbean Islands

Posted on January 4, 2024 by 12VoltNews in Industry.

BRIDGETOWN, BARBADOS (01.05.24) – Barbados is an eastern Caribbean island and an independent British Commonwealth nation with the capitol in Bridgetown. Tiffany and Triston Parris operate a business that facilitates product deliveries plus conducting sound-off competitions across the various Caribbean islands with a focus of dB Drag Racing events. Custom in-vehicle installation is also included in the company’s daily activities.

*Tiffany and Triston Parris pictured on their deck with a selection of HKI products.*

*Tiffany and Triston admiring a sound system setup in St. Vincent and the Grenadines, done by Maxwell Smith.*

“Our journey into car audio installation, distribution and hosting dB Drag events has been exciting and a truly rewarding experience. We’ve made friends throughout the industry that we now consider our family – from dealers and audio teams on different islands to international suppliers and judges. It’s hard to imagine what our lives were like before these relationships became an integral part of our journey” Tiffany and Triston related.

*Everything was set up and ready early in the morning for this dB Drag Racing competition.*

Continuing “Imagine that we started our business over 14 years ago, shopping online for accessories to representing some of the best competitive brands in the industry today, such as SounDigital, Ground Zero, DC Audio, Incriminator Audio, Singer Alternators, XS Power, Triton Loud Speakers (Brazil), and Sparked Innovations. We really must especially thank Rusty Flowers from DC Audio for taking a chance on us and trusting us with his brand, starting us off on this incredible trajectory of working with these amazing companies. We treat each brand as if it is our own, believing that when you interact with SQ Soundz, it should be as though you are dealing directly with the supplier in “their” Caribbean locations. Focusing on the importance of these personal connections, we strive to provide a level of service that reflects the values of the brands we represent and this has been the foundation of our growth strategy.”

*A pallet of XS Power batteries just arrived in Barbados.*

HKI USA CEO Diogo Iannaccone offered “Triston and Tiffany at SQ Soundz are our very good partners from Barbados and they drive HKI brands and business across the Caribbean.”