HARMAN Ready Display Achieves Industry-First HDR10+ Automotive Certification, Setting New Benchmark for In-Vehicle Visual Quality

STAMFORD, CT – November 12, 2025 – Imagine stepping into your car and feeling as if you’ve stepped into a home theater. Until now, that kind of immersive, true-to-life visual experience was reserved for living rooms. But as vehicles rapidly evolve into digital hubs, consumers no longer settle for second best—they expect their vehicles to be as visually rich and adaptive as their homes. HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., is answering that call. Today, the company announces that its Ready Display product is the first to achieve the HDR10+ Automotive certification, setting a new industry benchmark for in-vehicle display performance. With this milestone, HARMAN transforms the car ride from a simple mode of transportation into a cinematic journey, redefining how passengers see, feel, and connect with content on the move.

A New Standard in Automotive Visuals
HARMAN collaborated with Samsung and Panasonic in establishing the HDR10+ Automotive technology specification, helping define how high dynamic range content should be experienced in vehicles. Developed by HDR10+ Technologies LLC, the certification ensures that in-vehicle displays reproduce High Dynamic Range (HDR) content with fidelity—even under the challenging lighting conditions of a car cabin.

To earn certification, displays must pass several comprehensive evaluations. These tests confirm that the display can deliver cinematic-quality visuals with consistent brightness, contrast, and color accuracy across varying lighting conditions and viewing angles. The certification also validates HDR10+ “Adaptive” capabilities, which dynamically adjust brightness and color based on ambient light, ensuring a consistent viewing experience whether driving under midday sun or city lights.

With this milestone, HARMAN boasts the industry’s first HDR10+ Automotive certified display, allowing drivers and passengers to enjoy lifelike visuals with cinematic depth, detail, and consistency in any lighting condition.

The HARMAN Difference

“We’ve long envisioned bringing the living room experience into the car,” said Shilpa Dely, Vice President and Ready Display Business Lead, HARMAN International. “Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.”

HARMAN Ready Display, powered by Samsung’s cutting-edge Neo QLED technology, is designed to be both visually brilliant and dynamically intelligent. The lineup includes the NQ3, NQ5, and NQ7 series, each engineered to thrive in the ever-changing lighting environments of a car cabin, from blazing midday sun to the shifting glow of city lights. With intelligent image algorithms, these displays dynamically optimize contrast, brightness, and color in real-time.

Benefits for Automakers and Consumers

For automakers, the certification provides a trusted path to differentiation with world-class in-cabin experiences that resonate with consumers. For consumers, the benefit is simple yet powerful: uncompromised visual quality on every drive. Whether it’s catching up on a favorite show while charging, entertaining kids in the backseat, or navigating safely with enhanced clarity, Ready Display transforms the car into a destination for immersive experiences—making every moment in the cabin as compelling as the content itself.

Beyond entertainment, these advances pave the way for adaptive displays that elevate safety, usability, and comfort behind the wheel, ensuring every moment in the car feels effortless and extraordinary.

For more information, visit https://hdr10plus.org.

SEMA Issues Call for Speakers for 2026 SEMA Show

DIAMOND BAR, CA (01.16.26) – SEMA has issued a call for speakers for the 2026 SEMA Show, taking place Nov. 3-6, 2026, in Las Vegas. Organizers are seeking experts who can present new ideas, trends, technologies, and expertise at sessions that will help industry members take their businesses and careers to the next level. The Show will host education days Tuesday, Nov. 3, through Thursday, Nov. 5.

Innovative thought leaders and dynamic presenters who can share new skills and ideas targeted to the automotive aftermarket are invited to apply at www.semashow.com/speakers.

The educational sessions are a key pillar of the SEMA Show, where thousands of industry professionals gather to learn new business strategies and best practices. The SEMA Show education program provides relevant, engaging, and inspiring information on the industry’s complex issues and topics.

Topics of focus for 2026 include:

  • Aftermarket updates and future trends
  • Emerging and executive leadership
  • Legislative and regulatory
  • Sales and marketing
  • Small-business strategy
  • Talent management
  • Vehicle technology
  • Industry segment-specific topics

Speaker proposals for the 2026 SEMA Show must be submitted by Friday, Feb. 13, at www.semashow.com/speakers.

For more details, contact SEMA Senior Manager of Professional Development Gary Vigil at garyv@sema.org or 909-978-6738.

The 2026 SEMA Show is set for Nov. 3-6 in Las Vegas. Interested exhibitors can buy a booth and learn more at http://www.semashow.com/exhibitor. Attendee and buyer registration opens on May 4; to sign up for notifications, visit here.

For more information, visit www.semashow.com.

Clean Power and Sharper Sound from Autotek Street Machine Amplifiers

LIBERTYVILLE, IL (01.16.26) – STREET MACHINE amplifiers bring an enhanced audio experience that delivers higher sound quality with minimum distortion levels while remaining more compact with a tighter footprint in size. The line of STREET MACHINE amplifiers feature monoblock, 2-channel, and 4-channel models. Feed your sound with SM POWER!

Durability matters! STREET MACHINE features a higher-efficiency aluminum heat sink design, ensuring that every amplifier stays cool during extended use. This means less risk of overheating, allowing you to enjoy long drives without sacrificing performance or sound.

UPGRADE YOUR GAINS with STREET MACHINE amplifiers!

To learn more, click here.

PowerBass On Site At The Monster Energy SuperCross A1 In Anaheim

ANAHEIM, CA (1.15.26) – PowerBass was on site at the AMA Supercross event at Angel Stadium in Anaheim on Saturday January 10th in the Privateer Paddock. Erik Harbour, along with Juan Quintana and PowerBass models Serra Amanda and Morgan were set up in a large booth that attracted a lot of traffic at the family friendly event. PowerBass sponsored the Privateer Paddock area and had a display set up underneath the large tent.

The Monster Energy AMA SuperCross Round 1 Angel Stadium in Anaheim took place in front of a sold out crowd. The consumer event was on the grounds adjacent to the stadium where many people also enjoyed the vendor booths.

Action on the track.
The event packed throughout the day on the Angel Stadium grounds.

Erik Harbour, PowerBass VP, related “We were back at the event in Angel Stadium again this year and the turnout was terrific. We want to do as much as we can this year to maximize PowerBass’s presence at these events that provides so many branding opportunities for us.”

PowerBass portable Bluetooth products were spotlighted in the booth.
This winner is all smiles with his prize.

Continuing “The PowerBass Bluetooth product category was a huge hit as PowerBass did live Instagram posts to find winners for product giveaways in the booth during the day. The winners wore their PowerBass lanyards with big smiles walking around the event. We had tunes rockin’ in the booth too.”

Serra connecting with attendees.
Morgan is flanked in the booth by Serra and Amanda (R).

This event followed the AIM EXPO help the previous 3 days at the Anaheim Convention Center that was the largest Powersports Trade Expo in North America. Powersports is a growing category for 12volt industry members.

A happy family that visited the PowerBass booth.

For more see powerbassusa.com

2026 SEMA Hall of Fame Nominations Now Open

DIAMOND BAR, CA (01.15.26) – The Specialty Equipment Market Association (SEMA) is accepting nominations for its Hall of Fame, honoring individuals whose career-long contributions have enhanced the automotive aftermarket industry.

The SEMA Hall of Fame has a long-standing tradition of recognizing individuals whose creativity, dignity, integrity, industriousness, and accomplishments have left a profound mark on the specialty-automotive market. Established in 1969, it pays tribute to business leaders, innovators, media members, and volunteers across the SEMA ecosystem who have shaped progress and created opportunities for future generations.

“The SEMA Hall of Fame represents those who have dedicated their careers to making a difference, both on and off the road,” said SEMA Manager of Recognition Programs Joe Escobar. “Without their passion and commitment to progress, the industry would not be where it is today.”

Nominations are open until Friday, March 13, at http://www.sema.org/hof. Nominations should provide detailed examples of the nominee’s impact on the industry, including specific achievements, leadership roles, and contributions that demonstrate long-term influence and distinction.

Nominee qualifications include:

  • The candidate must have made contributions that extend beyond the local level and reach throughout the national and/or international level.
  • The candidate is and/or has been involved in the automotive specialty industry and/or SEMA for a minimum of 10 years, although 15 years is preferred.
  • The candidate must have made outstanding contributions toward enhancing technology, professionalism, dignity, and/or general stature and growth of the automotive specialty-equipment industry.
  • The candidate must have conducted him/herself with a high degree of integrity both within and outside of the automotive specialty-equipment industry.
  • The candidate must be 50 years of age or older by the 2026 SEMA Show or they may be any age if deceased and the nomination is presented at least one year posthumous.

The Hall of Fame inductees will be announced in May and honored during the SEMA Leaders & Legends Gala in July. Contact SEMA Manager of Recognition Programs Joe Escobar at josee@sema.org for more information.

Visit sema.org for more.

All-New Brutus BRL Elevates Your Amplifier Game

LIBERTYVILLE, IL (01.15.26) – The flagship amplifier line will push your playback into new boundaries of BIG POWER and CLEANER PERFORMANCE — while creating unmatched audio detail and concert-like soundstage quality.

Get ready to experience your sound like never before.

With cutting-edge amplification technology and a modern chassis footprint, the ALL-NEW BRUTUS BRL amplifier series is engineered to maximize power efficiency while providing raw, clean power to drive subwoofers and speakers to their full potential output.

Every BRUTUS BRL amplifier is innovated with a built-in VU Meter —whether it’s the BRL1200.4D for high-fidelity multi-channel setups or the thunderous BRL3000.1D for bass-heavy builds, the Hifonics BRUTUS BRL series is built to dominate your audio setup.

Click here to level up.

Join Our DIRECTED BP1 GM Global B Interface Training!

ORLANDO, FL (01.14.26) – Join Directed for a targeted training session designed to help you get up to speed on the new DIRECTED BP1 GM Global B Interface. This session provides practical guidance on system integration, installation efficiencies, and programming workflows.

Register for Training:
Tuesday, January 20th, 11:00am EST

Key Takeaways:
☑️ How the BP1 integrates with DIRECTED digital remote start and security systems
☑️ How the interface simplifies installations on GM Global B vehicles
☑️ Plug and play functionality and digital immobilizer communication through D2D2.0
☑️ How the BP1 eliminates the need for a customer to give up a key on newer GM models
☑️ Step-by-step programming overview using the DKPROG tool

To learn more, click here.

Automotive Entertainment to Host Industry-Focused Digital Fabrication Seminar in Huntington Beach

HUNTINGTON BEACH, CA (01.14.26) — Leading car audio integrator Automotive Entertainment has announced a three-day, all-inclusive Digital Fabrication Class, scheduled for January 23–25, 2026. The intensive seminar is designed to equip industry professionals, fabricators, and technicians with the digital manufacturing proficiencies required for modern, high-precision vehicle customization and aftermarket component production.

“Vehicle fabrication is rapidly moving beyond traditional hand-built methods,” states JT Torres, Owner of Automotive Entertainment. “Digital fabrication is the necessary evolution for shops looking to achieve increased speed, repeatable accuracy, and superior quality control on every project. Our class is designed to guide participants into these data-driven workflows.”

The upcoming digital fabrication seminar will take place in a setting similar to this previous seminar.

The hands-on curriculum will provide foundational and practical training in core digital manufacturing processes, including:

  • 3D Scanning
  • 3D Printing
  • Laser Cutting
  • CNC Machining

Attendees will also be introduced to industry-standard software such as Autodesk Fusion, CorelDRAW, and LightBurn, illustrating how digital design, data management, and automated tooling integrate for consistent results.

Instruction will be provided by a team of respected industry veterans, including Lino Morales, Ata Ehdaivand, Jason Tzintzun, Andrew Esparza, JT Torres, and Kent Izuka, with additional support from Chris Yato, and Jeremy Katz, Ben Hermance of Hermance Design.

Project Spotlight: Breathing New Life into the 1971 Ford F100 with Digital Fabrication

A key focus of the seminar is the application of these technologies in a real-world production environment. Automotive Entertainment will use the class time to demonstrate the entire digital workflow by building complex door panels and kick panels for a 1971 Ford F100. This project-based approach emphasizes the importance of owning the digital data to ensure future projects can be replicated with maximum efficiency and consistency.

Sponsor Acknowledgment

The class is supported by sponsors Orca Manufacturing and AmplifyAM, who are committed to advancing fabrication standards within the aftermarket. A 3D printer and other digital fabrication-related items will be given away during the event.

The Digital Fabrication Class is an essential opportunity for fabricators, builders, and technicians who need to update their skill set to remain competitive in an industry increasingly defined by data-driven manufacturing.

Seats are limited. For detailed information, class schedule, and registration, please contact Automotive Entertainment directly or connect with them on Instagram.

HARMAN to Acquire ZF’s ADAS Business

STAMFORD, CT (01.14.26) – HARMAN International, a global leader in automotive technology and lifestyle audio, and a wholly-owned subsidiary of Samsung Electronics Co., Ltd., today announced that it has entered into a definitive agreement to acquire the Advanced Driver Assistance Systems (ADAS) business of ZF Group, comprising leading automotive compute solutions, smart cameras, radars and ADAS software functions. The transaction is valued at €1.5 billion.

A Strategic Step toward an Integrated, Centralized Vehicle Architecture

HARMAN’s “Consumer Experiences. Automotive Grade.” strategy focuses on bringing the speed, intelligence, and intuitive experiences consumers expect from leading technology brands into vehicles, while also meeting the highest standards for automotive safety, reliability, and long-term platform support. As automakers accelerate toward software-defined vehicles (SDV), this approach enables experiences that seamlessly connect safety and assisted driving functions with comfort, connectivity, and in-vehicle intelligence. With this acquisition, HARMAN has secured strategic inroads in the ADAS and central compute platforms markets, reinforcing a foundation that anchors and advances its role in the fast-growing SDV market.

By integrating ZF’s ADAS capabilities with HARMAN’s flagship Digital Cockpit offerings within a centralized compute design, the acquisition bolsters HARMAN’s roadmap for next-generation vehicle architectures. The combination creates a foundation for future central compute solutions that bring assisted and automated driving solutions, safety and user experiences on a shared platform. This approach streamlines system design, reduces integration complexity, and supports more efficient innovation cycles, allowing HARMAN to enable OEMs to scale differentiated, context-aware vehicle experiences.

“The industry is at an inflection point where safety, intelligence, and in-cabin experience must come together through a unified computing architecture,” said Christian Sobottka, Chief Executive Officer and President, Automotive Division, HARMAN. “With this agreement, we take a strategic step to expand our portfolio with complementary ADAS capabilities that unlock a new class of cross-domain experiences ranging from perception-informed audio cues to more personalized, situation-aware driving. Combined with HARMAN’s long-standing automotive expertise and supported by Samsung’s broader technology leadership, this positions us to help OEMs design the next generation of intelligent, empathetic, and connected vehicles.”

“With HARMAN, we have found the ideal partner to fully unlock the growth and innovation potential of our ADAS business,” said Mathias Miedreich, CEO of ZF Group. “At the same time, this deal makes an important contribution to reducing our company’s debt and allows us to focus our resources on the core technologies in which ZF is a global leader.”

“Samsung has a successful record of strategic acquisitions that accelerate innovation and expand what’s possible for our customers,” said Young Sohn, Chairman of the Board of Directors, HARMAN and Senior Advisor, Samsung Electronics. “Since acquiring HARMAN in 2017, the company has scaled its automotive and audio business from $7 billion to more than $11 billion today. Adding ZF’s ADAS capabilities builds on that momentum. HARMAN will further expand its technology foundation to deliver safer, more intelligent, and more intuitive in-vehicle experiences. This acquisition reinforces HARMAN’s leadership in the industry’s transformation and underscores Samsung’s long term commitment to the future of mobility.”

“This transaction marks a major milestone in the execution of HARMAN’s long-term strategy and further strengthens our portfolio,” said Carolin Reichert, Chief Strategy Officer of HARMAN. “Throughout the process, we worked in a very constructive collaboration with ZF and demonstrated our ability to successfully execute a highly complex carve-out.”

As part of the agreement, approximately 3,750 ZF employees across Europe, the Americas and Asia are expected to transition to HARMAN upon closing of the transaction. The transaction is expected to close in the second half of 2026, subject to receiving necessary regulatory approvals.

Upon closing, HARMAN will integrate ZF’s ADAS capabilities into its centralized compute and digital cockpit roadmap, enabling OEMs to deploy more scalable, safety-integrated vehicle architectures. The companies will maintain strong support for existing programs while aligning engineering, ADAS and compute teams to accelerate innovation for next-generation platforms.

Visit harman.com and zf.com.

KICKER On Site At The North American International Motorcycle SuperShow With North American ArenaCross

TORONTO, ON (1.13.26) – The International Centre in Toronto was packed the weekend of January 9-11. The North American international Motorcycle SuperShow and the AMA North America ArenaCross event packed the International Centre filled with exhibitors, demos and products enthusiast could check out leading up to the bike season. The AMA ArenaCross was an added benefit as enthusiast could see riders navigating tight turns and flying high over mounds on the dirt track.

KICKER was on site with a large presence showcasing the latest products and connecting with enthusiast with KICKER Distributor GEMSEN. The large KICKER presence was in a high traffic area connecting the large different halls.

ArenaCross made all the arrangements for KICKR to be on site. Lorin Morrell, Maddog Media, was on site in the booth along with GEMSEN partners Dave Singh and Mike Danbrook.

The KICKER booth had a lot of visibility at the event.
GEMSEN’s Mike Danbrook and Dave Singh give a big thumbs up with Lorin Morrell (LtoR).

“As with ArenaCross events across the US there was so much excitement with attendees at the event at the Toronto Centre. We had a chance to show many new KICKER products as attendees spent time in our booth. In addition, there were a large number of KICKER banners around the track plus the PA announcers spotlighted to KICKER brand and announced the T-shirt toss contest. One of the wrapped KICKER T-shirts had a certificate for a free KICKER BULLFROG to be picked up at the booth and a happy young man and his family came by to pick up the BULLFROG. Having Dave and Mike in the booth was terrific” Morrell stated.

A KICKER T-shirt toss winner picking up his BULLFROG prize from Lorin.
Portable bleachers were moved in for attendees to watch the racing action on the track.

Dave Singh related “KICKER is a major brand on our linecard for dealers across Canada. Seeing enthusiast at this big show will certainly put the KICKER brand front and center for upgrades for motorcycle products, Powersports products and of course Car Audio products for consumers at our dealers across Canada.”

Riders were flying high on the track!

The next ArenaCross Round 6 is in Memphis, January 24 with around 7 happening in Calgary AB January 30th and 31st. Stay tuned for more as KICKER will continue Livin’ Loud on ArenaCross Championship Circuit.

For more see kicker.com