David Toliver in his Synergy Marketing Houston office.
RINGWOOD, IL (10.19.23) – Race Sport Lighting is proud to introduce Synergy Marketing as their new 12-Volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas, and Mississippi. Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the Southwest Territory. David Toliver is based in Houston, and Tim Crawford is based in the DFW area. Keep an eye out as Synergy Marketing is eager to hit the ground running and light up the territory! The new firm will be traveling with Ignacio Ayala, Race Sport Lighting’s Product Specialist, the week of October 23rd . They will be showing off some of the new USPTO patented and made in USA professional grade lighting technologies, and more.
“I am so excited to have such an experienced and focused rep firm help Race Sport Lighting in our expansion in these key T.O.L.A. states. Synergy Marketing is a perfect fit to bring our full line of lighting technologies to the territory. They are established, experienced in the lighting category, and excited to be part of Race Sport Lighting, and we are thrilled to be partnering with Synergy Marketing Agency to bring their resellers the lighting solutions they need”.
– Steve Jergensen, President of Race Sport Lighting
“We now have a full line of LED lighting offerings and solutions for our dealers and distributors in 12-Volt, Marine, Motorcycle, and Powersports. Race Sport Lighting has some amazing technologies and tools for our accounts that make lighting a huge profit center for their stores. We look forward to a long successful relationship”.
HOUSTON, TX (06.02.23) – Tim Crawford joins Synergy Marketing as Regional Territory Director for North Texas, Oklahoma and Arkansas.
Tim Crawford
“Tim Crawford is new to the 12volt world, but comes with a seasoned track record of success in retail management for over 12 years at multiple stores including hi-end retail sales for 7 years at Nebraska Furniture Mart. In addition Tim was in account management for custom install and 12volt distribution for the last 5 years at DOW Technologies” David Toliver, Synergy Marketing Principal, related.
Continuing, “With a heavy mindset on customer focus, relationship building and attention to detail, Tim will be a valuable asset to the Synergy family. Passionate about mobile and home audio, plus the technology behind it, he is looking forward to cutting his teeth in the 12volt industry.”
Based in McKinney TX, Crawford will build upon the proven brands and strategies that already exist with Synergy Marketing in the North Texas, Oklahoma and Arkansas markets.
SPARKS, NV (02.13.23) – Sky High Car Audio has partnered with Synergy Marketing Agency to expand their local marketing and local support in the TOLA Region for Sky High Car Audio, Trinity Audio, SoundQubed, and Gately Audio.
Over the last decade, Sky High Car Audio has created a cult like following known for their quality and attention to detail in having a complete line wiring, tools, and installation accessories. All of the products they offer have been torture tested as only the best products are selected to carry the Sky High Brand Name. They even offer Custom Shrink Wrap as an added value for Retailers branding with their own store logo.
Territory Restrictions apply to some products they distribute; however, they can be a very reliable one stop shop and partner in 12 volt community.
HOUSTON, TX (10.11.22) – Synergy Marketing Agency has announced the addition of two veteran 12volt industry members to the firm’s in the field staff. David Toliver, Synergy Marketing Agency Principal, related “We cover Texas, Arkansas, Oklahoma, Louisiana and Mississippi. That is geographically large area and the time was right to have more direct representation in the territory for the vendors we represent. Toby Lewis is onboard as the Regional Territory Director in Oklahoma and Arkansas. Elliot Winter is onboard as the Regional Territory for Central and South Texas.”
Toby Lewis Regional Territory Director in Oklahoma and Arkansas.
Toby Lewis is a veteran in the mobile electronics industry with over 30 years of experience. His 12volt journey began at Mad Jacks Audio Video in the late 80s. Mad Jack’s Audio Video was a 7-store chain in the San Diego area that specialized in car and home audio and video. Toby’s career led him to Directed Electronics and Kicker Car Audio but most recently managed trade shows for Extron Electronics, a California based commercial AV company. Toby decided to return to Oklahoma where he has been working on classic vehicle restoration projects.
Based in Tulsa OK Toby is excited to join Synergy Marketing and bring some of the best brands in the industry to Texas, Oklahoma, Louisiana and Arkansas. Contact Toby at toby@synergyagency.net.
Elliot Winter Regional Territory Director for Central and South Texas.
Elliot Winter, based out of Austin, has worked in the consumer electronics sphere for over two decades now and has an absolute passion for the industry. As a former manager of Best Buy, Circuit City, Ultimate Electronics, Audio Express, Custom Sounds and various small high end shops he has an extensive product knowledge spreading across multiple brands. Furthermore as a former SQ and SPL competitor plus SQ judge he has first hand experience designing systems for a variety of applications. Over the past two decades he has also been heavily involved in the Custom Car world including extensive knowledge relating to builds on rat rods, hot rods and muscle cars thanks to his personal experience and the mentorship of his father long time Street Rod enthusiast, former American Hot Rod Association president, and more. To date his builds and designs have included multiple magazine publications, best of show winners, and more.
David Toliver with his custom Avalanche demo vehicle.
Past his practical experience Elliot comes to Synergy Marketing with a Master’s in Media Communications with focuses including live sound and recording arts. His experience with live sound and recording gives him unique perspective on how music should sound and how to deliver that experience to customers in addition to the ability to think outside the box when it comes to system design. He is a passionate, creative and driven individual always willing to go above and beyond for his customers. Working with him not only means getting the best price for the gear you need but ensures that you will have a passionate and extremely knowledgeable resource for creative ideas, build designs and more. Contact Elliot at elliot@synergyagency.net.
David Toliver covers Louisiana and Mississippi in his white Chevrolet Avalanche demo vehicle. Contact David at david@synergyagency.net.
Synergy Marketing Agency represents Audiomobile, Dynamat, Gemini Acoustics, Lucas Lighting, Morel, MTX Audio, Musway, Polk Audio. Rhino Box, Rydeen, Reikken, SoundCubed, SQL Audio and Tru Technology.
PHOENIX, AZ (09.12.22) – MTX Audio is proud to announce the addition of Synergy Marketing Agency to its 12-volt sales rep force. Started in 2018, Synergy’s mission is to provide profitable, best in class products for the highly skilled independent specialists.
David Toliver in his Synergy Marketing Agency Houston office holding a new MTX catalog.
Principal David Toliver is a 20-year industry veteran who brings a background of hands-on knowledge in both sales and installation as well as being recognized as a motivated leader who is known throughout the Consumer Electronics industry for delivering and sustaining sales within the highly competitive U.S. retail markets.
“We are very selective in what product lines we carry as we are advocates for our dealers and retailer network.”, says David. “We are constantly looking for best in class solutions for our dealer base and we provide results plain and simple.” Synergy will be representing the MTX Audio brand in Texas, Oklahoma, Louisiana and Arkansas.
HOUSTON, TX (09.02.22) – Houston-based Synergy Marketing Agency, with David Toliver literally behind the wheel, was on the K’Fest event floor with his company’s Avalanche demo vehicle. The custom vehicle build was a collaboration with retailer Ultimate Innovations in Kemah, TX.
David Toliver pictured on the K’Fest show floor in Big D highlighting the Morel brand that is featured in the Synergy Marketing Avalanche demo truck.
“Dallas K’Fest was a huge success for Synergy Marketing and our vendor partners…Morel, Lucas, Dynamat, Rydeen, Musway, MTX and Audiomobile. Dealers who attended were very engaged and actively looking for unique high end performance lines and solutions that are exclusive and unique. Everyone was blown away with the Ultimate Innovations install and even more impressed after hearing it” Toliver related.
The custom installation completed by Ultimate Innovations in the Avalanche truly a work of art.
Eli Kunzat offered “Seeing our Ultimate Innovations work on the floor being appreciated by fellow retailers at K’Fest was terrific. Their positive comments were greatly appreciated.
Audiomobile speakers featured in the Avalanche displayed in the booth.
The Car Audio Shop in Austin TX was one of the first early August dealer stops for Toliver in his demo vehicle loaded with brands on his rep firm’s line card. Store owner David Gabriel related “It was super when David rolled up in the Avalanche. We are a Morel dealer and the system in the truck sounds great. Also, the workmanship on the system is terrific and will give other retailers ideas for their installations.”
Look for the Synergy Marketing Avalanche in the states of TX, OK, AR, MS and LA. The brands on the Synergy Marketing Agency line card include Audiomobile, Dynamat, Gemini Acoustics, Lucas Lighting, Morel, MTX Audio, Musway, Polk, Rhino BOX, Rydeen, Reikken, Energie SQL Audio and TRU Technologies,
HOUSTON, TX (09.30.2021) – Synergy Marketing, with David Toliver, is a ‘Rep on the Road’ in the Texas, Oklahoma, Louisiana and Arkansas marketplace. Toliver recently hit the road in the Houston area with Magnadyne’s Armando Parra who flew into Houston on Monday night, September 20th.
Broadway Distributor, based in Houston, it’s now stocking Silencer Remote Starter and Security products. Andy Pariona, Branch Manager, is flanked by Magnadyne’s Armando Parra and Synergy Marketing’s David Toliver (R).
“We had an ambitious plan in place to maximize time during the 3 days Armando would be in the territory with me making sales calls with the Carbine and Silencer lines. Silencer is a line designed for distributors and our first stop Tuesday was at Broadway Distributor in Houston. Broadway recently became the Silencer distributor in the territory and we sent time with their team answering questions for them, covering feature sets and preparing them for success with the Silencer line as the remote start season is just around the corner,” Toliver related.
Silencer inventory in the Broadway showroom.
Sales calls on Tuesday afternoon focused on the Carbine line which is a dealer direct brand. Houston Car Stereo and Car Stereo Plus stops completed Tuesday in Houston.
Parra offered, “The Carbine product range offers installers known content and program methodologies, with unique cosmetics that the end-consumer will appreciate and desires. From the Carbine unique shock/tilt combination sensor for Security Driven users to our 3 Mile LORA Hybrid Security and Remote Start with Two Way LCD transmitter nothing is compromised. Dealers can visit http://www.carbine.com for more info and to contact us on becoming an authorized dealer.”
On Wednesday, Toliver and Parra made sales calls with Ultimate Innovations in Kemah, High Tech and Cartek in Houston plus Cartunes in League City. Thursday’s schedule included Car Audio by Castillo, Car Stereo Max and Car Stereo in Houston and Bico Stereo in Spring, TX.
Concluding, Toliver stated, “I have had a remote starter in my rep bag before and know it is a category that can be a very strong profit center for dealers. I am excited about representing the Carbine and Silencer brands and truly appreciate Armando coming to the territory to work Synergy Marketing to get the Carbine and Silencer brands rolling in the this territory.”
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