Musway

MUSWAY Distributor Global Audio Marketing Appoints JB Associates as Representation Partner for Select Territories

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MURRIETA, CA (01.31.23) – JB Associates was founded in 2000 and has won several Manufacturer Rep of the Year awards as well as Mobile Electronics Rep Firm of the Year in 2012. JB Associates exemplifies positive Dealer Relationships with outstanding support and real-world knowledge within their territory.

“The brick and mortar dealers are always looking for solutions that fit many different customers’ needs. I discussed the challenges that dealers face with Chris Bennett and he explained how Musway would be marketed, programs, pricing structure and all the benefits. After hearing this, I knew the product flexibility that Musway offers will be a great add to any dealer’s lineup in the territory. This is a line that you can get excited about and call your own!!”

Jason Billups holding the MUSWAY ONE.1000 amplifier

“We look forward to forging meaningful and long term Direct Dealer partnerships within the JB Associates territory as we build the MUSWAY Brand.” Say Chris Bennett, VP of Sales at Global Audio Marketing. “Jason Billups has exactly what we look for in Representation as we set out to achieve our goals for 2023 and beyond!”

Global Audio Marketing was formed in 2022 with the purpose of providing exceptional service and highest quality Car Audio products to the U.S. It will do so with Direct to Dealer programs that are protected, profitable and mindful of each of our Brick-and-Mortar Retail Partners.

Jason Billups can be contacted at 304-633-4880(text/phone) or at jasonbillups1@yahoo.com and remember “Music is the Way.”

To learn more about MUSWAY, please visit www.muswayusa.com or email Chris Bennett directly at chris@globalaudiomarketing.com

MUSWAY Distributor Global Audio Marketing Welcomes Chris Bennett as Vice President of Sales

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MURRIETA, GA (01.24.23) – Global Audio Marketing was formed in 2022 with the purpose of providing exceptional service and highest quality Car Audio products to the U.S. It will do so with Direct to Dealer programs that are protected, profitable and mindful of each of our Brick-and-Mortar Retail Partners.

Chris joins Global Audio Marketing with a rich history of success in all aspects of the 12v industry. He was a successful retail shop owner in California with Audio Habitat before his work with several prominent vendors over the last 20 years. “His knowledge, understanding and passion for our Dealer Network will drive our growth and assure a positive impact in our industry and the MUSWAY Brand for years to come” says Andrew Bishara, President at Global Audio Marketing.

“Getting started in 2023 with the MUSWAY Brand is a dream come true” states Chris Bennett, VP of sales for Global Audio Marketing. “We will impact our dealers with amazing programs, solid products, and service beyond that of traditional manufacturers. We now have 29 new products that will launch in the 1st quarter and are heavily investing into products that exceed expectations.”

Global Audio Marketing looks forward to investing time and energy into building meaningful business partnerships with their Direct to Dealer protected product range. MUSWAY USA offers and provides the best-in-class Mobile Electronics and support possible. Please contact us to learn more and remember “Music is the Way.”

To learn more about MUSWAY, please visit www.muswayusa.com or email Chris Bennett directly at chris@globalaudiomarketing.com

MUSWAY Distributor Global Audio Marketing to Offer Trainings at KnowledgeFest

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MURRIETTA, CA (01.17.23) – Join Chris Bennett and Joseph Norton as they debut new MUSWAY products and discuss the features and benefits the product offering has for their Authorized Dealer Partners. Chris Bennett starts the class with an introduction to business with Global Audio Marketing. Showcasing the benefits for MUSWAY retail partners that include profitability, programs, and support. Joseph Norton
will be doing hands-on training and demonstrating the attributes and audio quality found in all products throughout the MUSWAY product assortment.

Join these sessions as Global audio Marketing debuts the uncompromising quality and sound reproduction from MUSWAY Products and remember “Music is the Way”.


MUSWAY training times during Las Vegas KnowledgeFest will be:
Friday February 3rd 1:45pm in room Versailles 4.
Saturday February 4th 5:30pm in room Versailles 4.

Global Audio Marketing, the US distributor for MUSWAY car audio productions, is proud to announce MUSWAY training sessions at KnowledgeFest, Las Vegas.

To learn more about MUSWAY, please visit www.muswayusa.com or email Chris Bennett directly at chris@globalaudiomarketing.com.

Global Audio Marketing Appoints Paragon Sales & Marketing to Represent MUSWAY Product Line

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MURRIETA, CA (11.14.22) – Global Audio Marketing is pleased to announce the appointment of Paragon Sales & Marketing to represent the MUSWAY product line in the Southern California, S. Nevada, Arizona, and New Mexico territories. Paragon Sales & Marketing started in the year 2000 and is lead today by owner Wayne Smedile. With the help of Ed Gonzalez, and Mike Rios, they bring a combination background of formal corporate business and street-smart small business experience to the table

The Paragon Sales and Marketing team members pictured outside their Corona, CA office.

We are extremely excited to welcome Paragon Sales & Marketing to the MUSWAY family. The Paragon team possesses an extensive background in 12-volt application and technical training, including DSP installation, sound tuning and product sales. Not only do they know their customers and equipment, they live it, and are eager to show customers what the products can do for them.

“At Paragon, we work with some of the best quality vendors and brands in the industry and we are proud of that. We work hard and often long hours to help our customers get the most out of the products we sell them. It’s a team effort. MUSWAY offers unique audio solutions we see as having a place in the markets we serve today and, in the future,” says Wayne Smedile.

Welcome to the MUSWAY Team, Paragon Sales & Marketing!

To learn more about the MUSWAY Product Line, please visit www.muswayusa.com

Global Audio Marketing Welcomes Joseph Norton as Director of Technical Support

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MURRIETA, CA (09.27.22) – Joseph Norton is a veteran of the industry with 18 years in the field primarily as an installer. With a passion for audio that has only intensified over the years, he has dedicated the last few years to learning all things SQ and DSP related. Striving to find a good balance between high end SQ and the closet SPL junkie that lives in us all. He is extremely excited to now join the Musway family and call Global Audio Marketing home.

Global Audio Marketing President Andrew Bishara commented “We are thrilled to welcome Joseph to the growing Musway family. With his extensive background in DSP tuning, installation and troubleshooting, Joseph will be of great technical and training assistance for our Musway retailers, rep Firms and consumers.”

October 3rd is Josephs starting date with Global Audio Marketing.

Welcome to the Musway family Joseph!

Visit www.muswayusa.com for more.

Real Performance Marketing to Represent the MUSWAY Product Line

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RPM Principal Scott Hochmuth pictured with an exciting new Musway product and store banner in the firm’s Buford GA office.

MURRIETA, CA (08.18.22) – Global Audio Marketing has appointed Real Performance Marketing to represent the Musway product line in the Alabama, Georgia, Mississippi, South Carolina, North Carolina, Tennessee, Maryland, Virginia, Southern New Jersey and Delaware territories.

National Sales Manager John Franks commented, “We are very excited to welcome the award-winning Real Performance Marketing team to the growing Musway family. RPM is a seven-person team consisting of Rep Principal Scott Hochmuth, Jay McLaurin, John Gray, Jason Upchurch, Todd Newell, Marta Coplen and Rebecca McLaurin. The RPM team brings over 150 years of combined industry experience to this territory. I am very familiar with everyone at Real Performance Marketing and we appreciate the knowledge, experience and hard work that they bring to the table.”

“Welcome to the Musway Team Real Performance Marketing!”

To learn more about the MUSWAY Product Line, visit www.muswayusa.com

Musway Announces Changes in the US Marketplace

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MURRIETA, CA (05.23.22) – Musway has appointed Global Audio Marketing as the exclusive US Marketing partner for Musway Technology Limited. Longtime industry veteran John Franks has joined as the National Sales Manager.

Musway is a high-quality manufacturer of DSP processors, DSP amplifiers, amplifiers and speaker systems. Global Audio Marketing is proud and excited to serve the US retailers with high quality product, training and great service from our talented rep firms.

John Franks, Global Audio Marketing National Sales Manager, holds a Musway product and attractive product packaging.

Franks stated, “Musway has a wide range of high-end DSP products including processors and amplifiers. All of the electronics are Start-Stop ready and have EPS (Error Protection System) for Intelligent high-level inputs. Our customers love using the intuitive, easy to tune one screen software interface which makes system tuning and the installation of DSP products that much easier.”

Musway has also introduced several new models including:
M12 (12 channel amplifier with 16 channels of DSP)
D1S (4 channel amplifier with 6 channels of DSP)
BTA2 which is a Bluetooth USB dongle for audio streaming and tuning that utilizes the Musway downloadable app for use on your smartphone.

Rounding out the new product introductions are two new models in the non-DSP MX amp series. The TWO.100 (2 x 115) and the EIGHT.100 (8 x 100) fill out the great sounding lineup of MX series amplifiers.

For more information, please contact John Franks at john@globalaudiomarketing.com

Visit musway.com for more.

Aunex Partners with Musway for Exclusive Distribution Rights in the USA, Canada And Mexico

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CHINO, CA (07.13.2020) – Aunex, Inc. is pleased to announce that it has secured the exclusive distribution rights of Musway Technology Limited. A quick online and/or Facebook search of Musway and you will find that they offer a complete high end, premium solution to the growing demands from Audiophiles looking to add Digital Sound Processing (DSP) into their system. “Having the ability to incorporate advance DSP processing into your system can easily elevate your listening experience” said Steven Bach, President of Aunex, Inc.

Pictured: (Left to Right) Gary and Sylvie of Musway and Steven Bach of Aunex.

Continuing “There are DSP solutions currently available in our marketplace, but having one that provides high sampling, high bit rate and is backed by a very intuitive GUI (Graphical User Interface) allows incorporating a high-end DSP that much easier. Most shop owners are open to adding new technology into their stores, but some are reluctant to do so as they do not want to spend considerable amounts of time tuning their customers audio system.”

With Musway the ability to tune, store presets and add aptX HD Bluetooth streaming has just gotten easier. Combine this with Musway plug and play harnesses for most Domestic and Imported vehicles, and you are looking at a significant cut to installation time. Additional features such as EPS (Error Protection System), Dual 32bit, 330 MIPS TI processors, along with their Start-Stop Technology Control Circuit, help distinguish these DSP’s from what can already be found in the market.

Musway’s User Interface (GUI) was designed with the end user in mind. Musway believes that every aspect of a consumer’s sound application process should be controllable, elegant and simple.

“The Musway product mix works for Aunex and we are very proud to be selected as their exclusive distributor for the US, Canada and Mexico. From amplified DSP solutions to stand alone DSP’s, the application range from Musway represents a good SKU mix for our dealers. Backing from the Aunex select Dealer Direct business model further guarantees the profit margins our dealers are definitely looking for. Just like with Aunex, Musway’s products will not be allowed sales on Amazon, eBay, Shopify, Facebook or any other online platforms that tend to erode our dealers margins” Bach concluded.

Musway has established a brand name throughout Asia and Europe over the last 5 years. The MSRP for Musway products range from $429.99 to $799.99 with key dealer programs in place. Aunex is the new gateway for the Musway brand exclusively for the USA, Canada and Mexico.

For more information on Aunex and Musway, contact Aunex, Inc. at (909) 589-5010 or visit us at www.aunexusa.com and www.imusway.com. Product will be available for release from the Aunex warehouse in Chino, California at the beginning of August.