Alpine

Alpine Names the 2022 Rep and Rep Firm of the Year

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AUBURN HILLS, MI (02.09.23) – Alps Alpine North America, Inc. (“Alpine”) named their 2022 Rep of the Year and Rep Firm of the Year for the Alpine Brand Business Unit (aftermarket division) during an all-staff meeting on Thursday, February 2 at the Paris Hotel & Casino in Las Vegas, Nevada. These annual awards recognize independent rep firms and direct reps who strongly commit to the Alpine brand, providing exceptional sales and marketing growth.

Pictured from left to right: Anthony Rawlings, Eric Baltzer, Mike Anderson, Matthew Macias, and Jeffery Henshaw. 

“We’re excited to honor the rep and rep firms who have gone above and beyond for the Alpine Brand,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “Despite the challenges in the market, these individuals have shown great sales and marketing efforts and provided excellent service to their Alpine Authorized Dealers.”

Greg Douglas (Right) was named the 2022 Direct Rep of the Year

During the ceremony, Santa Fe Sales Rocky Mountain States was named 2022 Rep Firm of the Year. The team from Santa Fe (Anthony Rawlings, Eric Baltzer, Matthew Macias, and Jeffery Henshaw) was recognized for their strong sales results in 2022, exceptional support and service to their Alpine Authorized Dealers and Alpine Style Centers, and their pride and passion for the Alpine Brand.

Greg Douglas was named the 2022 Direct Rep of the Year for his impressive sales growth and dedicated support to his Alpine Authorized Dealers. Douglas was also recognized for coordinating an Alpine event that resulted in gaining new customer insights and business opportunities for the Brand.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2022.

Visit alpine-usa.com for more.

Alpine Welcomes Tri-State Enterprises as New Fulfillment Center Partner

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AUBURN HILLS, MI (01.27.23) – Alps Alpine North America, Inc. (“Alpine”) welcomes Tri-State Enterprises as a new fulfillment center partner. Tri-State will support fulfillment in Alpine’s Territory 44 states (Texas, Oklahoma, Louisiana, and Arkansas).

“We look forward to partnering with Tri-State Enterprises and believe this relationship will help our Alpine Authorized Dealers grow their Alpine business,” said Mike Anderson, Executive Director at Alps Alpine North America. “Tri-State’s dedication to building long-term partnerships, as well as their commitment to service, makes them the ideal partner to continue growth in this key territory.”

Left to right: Devon Taylor, Tristan Taylor, Roger Donald, Robert Donald

Headquartered in Fort Smith, AR, Tri-State Enterprises has distribution and cross dock locations with over 1 million sq. ft. of space throughout the central US. 300 delivery trucks ensure same day or next day delivery, up to two times per day. A team of expert 12V sales staff with over 50 years of combined experience is well prepared to assist customers.

“Tri-State is honored to be selected by Alpine to be the new fulfillment center for Arkansas, Oklahoma, Texas, and Louisiana,” said Roger Donald, Tri-State 12V Category Manager. “Alpine’s commitment to quality and innovation fits perfectly with what Tri-State looks for in a partnership. We are excited for the opportunity to provide excellent service to all the Alpine Authorized Dealers in the region.”

Details of the partnership were communicated earlier this month directly to Alpine Authorized Dealers in the territory.

Visit alpine-usa.com and etristate.com for more.

Alpine to Reveal New “Optim8” Product During KnowledgeFest in Las Vegas

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AUBURN HILLS, MI (01.25.23) – Alps Alpine North America, Inc. (“Alpine”) will attend the upcoming Mobile Electronics Association (MEA) KnowledgeFest hosted in the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada from Friday, February 3 to Sunday, February 5.

As a premier opportunity for KnowledgeFest attendees, Alpine will reveal an exciting new product in their 2023 lineup: “Optim8™.” The reveal will take place in the Alpine booth (exhibit #806) on the first day of KnowledgeFest. More information on the product will be distributed to the media following the reveal.

The Alpine booth will also feature new event displays with High-Resolution sound and display audio family systems from the 2023 Alpine Product Line, including the High-Resolution Alpine Status line, High-Resolution head unit line, and Next-Generation R-Series and S-Series sound system Line.

“This will be the first opportunity to showcase a complete lineup of High-Resolution sound and display audio products in one setting,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “The trend to Hi-Res music is undeniable and we believe our 2023 lineup sends a strong message to our partners and further solidifies Alpine in the premium car audio space.”

A new Tesla Model 3 demo vehicle will be on display in the Alpine booth featuring the new Optim8™. The vehicle will also feature the Next-Generation S-Series line to demonstrate the new High-Resolution playback capabilities of the sound system and the new Alpine PrismaLink™ S-Series Wedge Preloaded Subwoofer Enclosures, a new enclosure from Alpine that features a plug-and-play RGB lighting system and multi-link capable design for single, dual, and even quad-enclosure applications.

A Toyota Tundra demo vehicle will also be on-site with the High-Resolution Alpine Status line. Demos will be available to all Alpine booth visitors.

Alpine will host 3 training sessions during KnowledgeFest that will focus on the 2023 Product Line:

Friday, February 3 from 12:30 p.m. – 1:30 p.m. in Champagne 2
Alpine 2023 Product Presentation

Friday, February 3 from 3:00 p.m. – 4:00 p.m. in Champagne 2
Alpine 2023 Product Presentation

Saturday, February 4 from 5:30 p.m. – 6:30 p.m. in Champagne 4
Alpine Optim8™: The Future of Car Audio Tuning

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.

Visit alpine-usa.com for more.

Alpine Now Shipping R-Series Shallow Subwoofers and Enclosures

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AUBURN HILLS, MI (01.20.23) – Alps Alpine North America, Inc. (“Alpine”) is now shipping R-Series Shallow Subwoofers available in 12” or 10” raw or enclosed versions. The ultra-shallow subwoofers deliver the same “Loud and Fun” performance synonymous with Alpine’s R-Series Line, now in a shallow subwoofer designed to fit in most vehicle applications. 

Ultra-Shallow Design

The R-Series Shallow Subwoofers offer a 12” or 10” High-Performance Shallow Bass Driver that’s available in both a 4Ω (RS-W12D4, RS-W10D4) or 2Ω (RS-W12D2, RS-W10D2) dual voice coil (DVC) version.

With an ultra-shallow subwoofer design and powerful sound output, the R-Series Shallow Subwoofers provide the best of both worlds in size and sound. Even with a mounting depth of 3.25”, the shallow subwoofers still provide the same cone movement (20mm of linear excursion) as the full-size R-Series Subwoofers, for extreme low-end in a shallow woofer design.

At the heart of the subwoofer is an oversized, USA-manufactured 4” voice coil that is controlled by a powerful neodymium magnet and provides an impressive 600W RMS / 1800W of power handling. Exclusive to Alpine is the Gen2 DD-Linear Magnetic Circuit technology, a compact and efficient dual-gap voice coil structure that allows for better control over the motor, resulting in lower distortion and precise bass control.

Cosmetic design features like a lightweight aluminum dust cap allow the cone to stay cooler for enhanced reliability with minimal distortion for a deep, up-front bass kick. The die-cast aluminum frame provides rigid and sturdy construction with integrated heat sync fins to wick heat from the coil for uninterrupted performance. 

For extra protection, an optional Shallow Subwoofer Grille Kit is available in 12” (KTE-RS12G) and 10” (KTE-RS10G) version (sold separately).

Bigger Bass in Less Space

The R-Series Shallow Subwoofers are also offered in a 12” or 10” Sealed Preloaded Enclosure for those looking for a complete subwoofer application. Measuring a minimal 5.25” in depth without mounting feet, the enclosures are the ideal application for vehicles that lack bass and space.

Intentional designs like rubber modular “feet” allow the enclosure to be adjusted in height to accommodate uneven vehicle floors. The feet can also be configured for an upfire or downfire configuration where a pre-installed mesh grille provides a clean finish and extra protection for the speaker cone. The rear panel exposed motor radiates heat from the inside of the subwoofer to the outside of the box for enhanced thermal reliability.

The R-Series Raw Subwoofers are available now in a 12” (RS-W12D4, RS-W12D2) for $649.95 and 10” (RS-W10D4, RS-W10D2) for $599.95. Preloaded Subwoofer Enclosures are also available in a 12” (RS-SB12) for $799.95 and 10” (RS-SB10) for $749.95. Optional Grille Kits are offered in a 12” (KTE-RS12G) and 10” (KTE-RS10G) option for $29.95. All models can be purchased at Alpine Authorized retailers and Preferred Online Stores. 

Please check the store locator on www.alpine-usa.com for details.

Alpine and Online Marketing on the Road in Ohio

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MIAMISBURG, OH (01.13.23) – Alpine Electronics’ Chris Reavis and Online Marketing’s Steve McGaffee are on the road in seeing dealers in Ohio the week of January 9th. On Wednesday, January 11th, Reavis pulled the Alpine Jeep up in front of the Stereo-in-Dash store in Miamisburg.

Road warriors Steve McGaffee-Online Marketing (2nd L) and Alpine’s Chris Reavis (R) in the Stereo-in-Dash showroom with Todd Grubb (L) and Jason Gilley (2nd R).

McGaffee related “Stereo-in-Dash is a strong dealer, and an Alpine Style Center, in our territory and we wanted to bring them up to speed on the new Alpine products for 2023.”

The Alpine Style Center display area in the Stereo-in-Dash showroom immediately grabs attention as soon as customers enter the store.

Chris Reavis pulled the Alpine Jeep that he pilots his region up in front of Stereo-in-Dash in Miamisburg, OH.

Continuing McGaffee offered “Reception has been really strong on this road trip and dealers feel like Alpine listened to the input they shared… which is leading to this great new product launch. In spending time speaking with Jason Gilley and Todd Grubb on the sales floor they agreed. 2023 will be an exciting year to be an Alpine dealer.”

Zack Knoop and Rocky Palmer are owners of the Stereo-in-Dash location in Miamiasburg, OH.

Visit alpine-usa.com for more.

Alpine Introduces Next-Generation R-Series Sound System Line

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AUBURN HILLS, MI (01.05.23) – Alps Alpine North America, Inc. (“Alpine”) introduces the Next-Generation R-Series sound system line. This line features the same “Loud and Fun” experience synonymous with previous Alpine R-Series systems, now certified for High-Resolution Playback.

“The heritage of R-Series is built on a ‘Loud and Fun’ performance quality that long-time fans have enjoyed since its’ inception,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “The Next-Generation R-Series system honors this tradition while addressing the needs of an evolving industry and customer.”

The Next-Generation R-Series system uses “trickle-down” technology, inspired design, and performance cues from the Ultra-High-Resolution AlpineF#1Status and Alpine Status systems with High-Resolution Playback capabilities that will take R-Series to the next level in sound performance.

Hi-Res Audio Certified

The Next-Generation R-Series speaker line is Hi-Res Audio Certified, able to reproduce up to 40kHz frequency response for music that is closer to the original source. The speaker line offers two pathways: “Pro Series” and “Standard” models.

The Pro Series speakers are available in 2-way or 3-way configurations, each with a highly adjustable crossover network for improved sound tuning and installation. The speaker components are constructed with a highly rigid, die-cast aluminum basket that eliminates flexing and resonance during playback to ensure the highest music quality. The speakers utilize a premium, glass fiber-reinforced cone and an Alpine-exclusive High-Amplitude Multi-Roll (HAMR) surround that all contribute to greater mid-range during playback. Magnesium Hard-Dome tweeters contribute to the “loud and fun” sound signature popular with R-Series, with an extreme swivel mount design and threaded removable housing for flexible factory applications.

The Pro Series includes a Hi-Res 3-Way Speaker Set (R2-S653) with a 6.5” Mid-Bass, 3” Mid-Range, and 1” Component Tweeter and 3-Way Passive Crossover Network for flexible vehicle application. The Pro Series also offers a 2-Way Speaker Set (R2-S652) with a 6.5” Mid-Range and 1” Component Tweeter and a 2-Way adjustable Passive Crossover Network.

The Standard Series speaker models offer 2-way component and coaxial configurations with a flexible crossover network that simplifies installation. The speakers utilize a traditional composite basket with a glass fiber-reinforced cone, a larger motor structure, and HAMR surround technology, like the Pro Series models.

The Standard Series includes a Hi-Res Coax Speaker Set (R2-S65) with a  6.5” Mid-Range and 1” Coaxial Tweeter and a Hi-Res 2-Way Speaker Set (R2-S65C) that includes a 6.5” Mid-Range and 1” Component Tweeter. For the customer with full-sized trucks or vehicles with 6×9” factory speakers, a 6×9” Coaxial (R2-S69) and 2-Way Component (R2-S69C) speaker set are also available. The 6×8” speaker model (R-S68) will carry over from the previous R-Series line.

Impressive Power

The Next-Generation R-Series Amplifier line is High-Res Audio Certified, able to reproduce up to 40kHz frequency response, and includes a full lineup that boasts impressive power, yet is compact in size, for powerhouse performance.

The Next-Generation R-Series Amplifiers include a 4-channel amplifier and two mono amplifiers, for more flexibility in sound system building.

In an effort to simplify the process in the installation bay, intentional designs were made that consolidated access to the speaker connections to one side of the amplifier and controls conveniently located at the top of the amplifier under a removable plate. Mounting “feet” were also integrated into the chassis of the amplifier to simplify the installation process. The amplifiers also feature a smaller footprint for easier installation in most vehicle applications, while still boasting the same power as the previous R-Series generation

The amplifier line includes a Hi-Res 4-Channel Amplifier (R2-A60F) with 100W x 4 @ 4Ω, a Mono Amplifier (R2-A75M) with an impressive output of 750W x 1 @ 2Ω, and a massive Mono Amplifier (R2-150M) with the flexibility to run 1500W x 1 @ 1Ω or 1200W x 1 @ 2Ω. Carrying over from the previous R-Series line is the versatile 6-Channel (R-A90S) amplifier for fully active 3-Way Speaker configurations.

Clean, Deep Bass

The recently launched Next-Generation R-Series Subwoofer line features a new design, but the same deep and clean bass performance that is synonymous with the R-Series line.

Featuring a larger motor structure and utilizing the Alpine Exclusive HAMR technology, the subwoofers are able to produce maximum output for deeper bass. A pulp Kevlar cone and ceramic/polypropylene composite dust cap contribute to a lighter, yet rigid design that results in lower distortion during play. To simplify installation, a twist lock grille system replaces the concealed mount gasket of the previous models.

The subwoofer line includes a 12” (and 10” option that boasts 750W RMS and an 8” option with 350W RMS, with the ability to choose between 2Ω and 4Ω load depending on the desired application.

The Next-Generation R-Series Speakers and Amplifiers will ship in the Spring and Summer of 2023, respectively. The Next-Generation R-Series Subwoofers are available now and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.

Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice.   

Alpine First in Aftermarket to Offer SiriusXM’s Latest Generation 360L Platform

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AUBURN HILLS, MI (01.04.22) – Alps Alpine North America, Inc. (“Alpine”) will be the first aftermarket car audio company to offer SiriusXM-Ready head units enhanced with the satellite and streaming capabilities of 360L – SiriusXM’s most advanced audio entertainment platform.SiriusXM with 360L will become available on compatible head units via a free software update from Alpine in February 2023 and requires the SiriusXM SXV300 Tuner and a subscription, which are sold separately. The compatible head units include the Alpine Halo11 iLX-F511, the Alpine Halo9 iLX-F509, the iLX-507, and Jeep-specific head units i509-WRA-JL and i509-WRA-JK.

A History of “Firsts”

Alpine and SiriusXM have a history of “firsts” throughout their 20-year relationship when it comes to providing audio entertainment in aftermarket head units. In 2011 Alpine was the first to introduce SiriusXM-Ready head units in the industry. Now, Alpine introduces the first aftermarket head unit that is SiriusXM-Ready with 360L features and functionality.

“As the first to introduce SiriusXM-Ready connectivity on an aftermarket head unit, it seems fitting that Alpine is also the first to feature SiriusXM’s groundbreaking 360L platform on an aftermarket head unit,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “In addition to adding value to our exciting new line-up of High-Resolution head units, SiriusXM with 360L will provide even more audio entertainment content and personalization from SiriusXM.”

SiriusXM with 360L’s Personalized Listening Experience

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, providing more choice and a more customizable listening experience. SiriusXM with 360L delivers more SiriusXM channels (350+), SiriusXM’s Pandora Stations, “For You” recommendations, recorded on demand content and podcasts, and more. SiriusXM with 360L in Alpine’s head units will also feature individual SiriusXM listener profiles to allow multiple drivers and passengers to customize and maintain their own SiriusXM favorites and personalized recommendations, as well as voice search functionality.*

SiriusXM’s music channels are expertly curated, ad-free, and deliver an exceptionally wide array of audio choices for listeners. Covering every genre across many decades, channels feature popular tracks and deep cuts from popular artists, as well as introduce listeners to new and emerging musicians and bands. Artist-branded channels from Hall of Fame and iconic talent feature original content that can’t be heard anywhere else. SiriusXM’s concept-based channels, such as Road Trip Radio and Yacht Rock Radio, or its many activity and mood-based channels, are designed to deliver a personalized music experience that fits the moment.

SiriusXM offers the most extensive lineup of professional and college sports in audio; news from around the country and the world from many sources and political perspectives; the scoop on the latest from the world of entertainment; hours of stand-up by the funniest comics; and more.

“We are pleased to be expanding the availability of SiriusXM with 360L and its extensive offering of audio entertainment content and enhanced features to many more drivers by making it available in several of Alpine’s state-of-the-art aftermarket head units,” said Hasib Mohammed, Vice President, Dealer and Retail Sales, SiriusXM. “Alpine’s advanced head units are the perfect way to introduce SiriusXM with 360L to the aftermarket industry.”

SiriusXM offers promotions for Alpine head unit owners that purchase and activate the SXV300 Tuner. Visit siriusxm.com/activatenow for offer details.

Subscribers can also listen to SiriusXM outside their vehicles on the SXM App, available on the App Store or Google Play, and on connected devices and speakers in their homes.

The free software update that includes SiriusXM-Ready with 360L will be available in February 2023 and can be found on the Alpine Knowledge Center (https://kb.alpine-usa.com). SiriusXM-Ready with 360L is available on compatible Alpine head units and requires the SXV300 Tuner and subscription (sold separately).

Alpine to Offer Virtual Product and Sales Training for Authorized Dealers

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AUBURN HILLS, MI (12.22.22) – Alps Alpine North America, Inc. (“Alpine”) will offer a choice of three, one-hour virtual training sessions for their U.S. Authorized Dealers. These sessions will focus on newly released and upcoming Alpine products. This is the third year in a row that Alpine has offered virtual product training sessions for their dealers.

Straight from the Source
What started as a necessity during the virtual environment of the pandemic has evolved into an efficient method of communicating new product introductions, marketing promotions, and detailed product training directly to partnering businesses.

“We are proud to continue offering virtual product training in an effort to streamline communication and offer important updates and announcements from Alpine in a convenient and accessible format,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “The virtual approach also allows us to deliver a pure Alpine brand experience to a wider audience in a way that equips and energizes our partnering stores.”

Led by Alpine National Trainer, Eric Brooks, the virtual training will highlight the new generation of High-Resolution sound and display audio family systems inspired by the technology and design of the Ultra High-Resolution AlpineF#1Status system. The webinar will also include effective selling and marketing techniques for the 2023 Alpine Product Line.

Registrants can choose from the following days to attend:

Tuesday, January 10, 2023 noon (EST)
Wednesday, January 11, 2023 3 p.m. (EST)
Thursday, January 12, 2023 6 p.m. (EST)

All U.S. Alpine Authorized Dealers are encouraged to register for this free webinar by contacting their Alpine Rep.

Visit alpsalpine.com for more.

Alpine Now Shipping High-Resolution Alpine Status Speakers for Factory Applications

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AUBURN HILLS, MI (12.13.22) – Alps Alpine North America, Inc. (“Alpine”) has released new Alpine Status speakers: the HDZ-653S 6.5” OEM-Fit 3-Way Component Speaker Set, HDZ-65CS 6.5” OEM-Fit 2-Way Component Speaker Set, and HDZ-65 6.5” OEM-Fit Coaxial Speaker Set.

Exceptional Build Quality
Drawing inspiration from the Ultra High-Resolution AlpineF#1Status system, the Alpine Status speakers feature a unified carbon composite cone construction throughout the speaker components for a unified timbre identity. Alpine Proprietary Double Gathered Edge Surround technology gives the speakers ultra-low distortion and linear diaphragm movement that reproduces music true to the artist’s original intentions.

Custom developed for Hi-Res Audio Playback, the speakers have an ultra-wide bandwidth of 55Hz – 40kHz, which is perfectly suited for accurate reproduction of even the highest quality of studio recordings. Each speaker component is designed to cover a wider range of the playback spectrum, providing a wider range of adjustability.

Flexible Installation Options
The HDZ-653S, HDZ-65CS, and HDZ-65 are factory-fit speaker models that are intentionally designed to fit into most factory speaker openings without custom work. The HDZ-653S includes a 6.5” mid-bass driver, a 3.5” midrange driver, and a 1” slim-fit, high-range driver. The HDZ-65CS includes a 6.5” mid-bass driver and a 1” slim-fit, high-range driver. The HDZ-65 includes a 6.5” mid-bass driver and 1” coaxial tweeter.

When used as a complete system, Alpine Status achieves the highest in-class audio performance only second to the Ultra High-Resolution AlpineF#1Status.

The HDZ-653S, HDZ-65CS, and HDZ-65 are the latest components to release from the Alpine Status line and are now available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator. 

Visit alpine-usa.com for more.

Alpine Resumes Experience Events

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AUBURN HILLS, MI (11.30.22) – Alps Alpine North America, Inc. (“Alpine”) resumes Alpine Experience Events, partnering with Alpine Authorized Dealers nationwide to provide a one-of-a-kind Alpine brand experience.

Audio Made Personal
Initially launched in 2019 as pop-up-style events hosted at Alpine Authorized Dealer stores across the country, Alpine Experience Events were created to provide a personalized Alpine product and brand experience for the customer, while at the same time, increasing exposure and business of the hosting store.

At this one-of-a-kind event, customers could receive a free, one-on-one product demonstration in a dedicated Alpine demo vehicle from a knowledgeable Alpine staff member as well as benefit from free giveaways and special event promotions offered by the hosting store.

After a hiatus due to the limited in-person opportunities during the pandemic, Alpine is excited to resume Experience Events this fall at participating Alpine Authorized Dealers with bolstered marketing support.

Dedicated Event Support
Alpine Experience Events operate on a perfect partnership between Alpine and the participating dealer. By partnering with Alpine to host an Experience Event, the hosting store would receive dedicated marketing and advertising, powerful event materials, including an Alpine demo vehicle, and on-site guidance and support from Alpine staff. In return, the dealer would commit to meeting pre-established requirements and qualifications as well as coordinate with Alpine to promote and conduct the event.

The convenience of these events being hosted on-site at a car audio store allows the customer the opportunity to both experience and purchase Alpine products during the event. This also allows the hosting store to capture new car audio customers and ultimately place their stores at the forefront of the purchase decision. This grassroots approach proved to be successful during its launch in 2019, with most dealers reporting an increase in sales as a result of the event.

Alpine aims to kick off the 2023 Experience Event program in the fall of 2022 in the California, Texas, and Florida regions with a goal of a nationwide rollout by Spring 2023. All Authorized Alpine Dealers interested in hosting an Alpine Experience Event are encouraged to contact their Alpine Representative directly for more information.

Visit alpine-usa.com for more.