WASHINGTON, DC (03.20.25) – The Manufacturing Institute—the workforce development and education affiliate of the National Association of Manufacturers—will honor two SEMA members among its recipients of the 2025 Women MAKE Awards. Tiffanie Hartenstein, of Oracle Lighting, and Alex Parker, of Redline Detection, will be honored on April 24 in Washington, D.C., joining a class of some of the most impressive and inspiring women in the manufacturing industry today.

Women MAKE Award honorees have accomplished success within their companies and have proven to be leaders in the manufacturing industry as a whole.

“We’re delighted to see Tiffanie and Alex receive this prestigious honor,” said SEMA President and CEO Mike Spagnola. “Their leadership, passion, and relentless drive to pursue excellence in everything that they do is admirable among the aftermarket community and has driven the industry forward in extraordinary ways.”

About Tiffanie Hartenstein
Tiffanie Hartenstein is CEO and co-founder of Oracle Lighting, directly managing the organization’s day-to-day operations. Since 1999, Oracle Lighting has developed custom lighting solutions for a wide variety of vehicles and applications. For over 15 years, Hartenstein and her talented team have grown Oracle Lighting in both size and revenue. They have helped Oracle Lighting make nine consecutive appearances on the Inc Magazine Inc. 500/5000 list, which highlights the nation’s fastest growing small businesses. In 2021, Oracle Lighting received SEMA’s Manufacturer of the Year Award and was recognized as the number one fastest growing company in the greater New Orleans metro area. Hartenstein also serves as chair-elect for the SEMA Businesswomen’s Network (SBN).

In her words: “I feel powerful when I have the opportunity to mentor others. Sharing my experiences, helping others overcome challenges, and celebrating their successes reminds me of the strength we all have to uplift and inspire each other. It’s when I feel most aligned with my purpose as a leader.”

About Alex Parker
Alex Parker is president of Redline Detection, which designs and manufactures tools for the automotive aftermarket and automakers in 160 countries. Under Parker’s leadership, Redline Detection has evolved from a mechanical manufacturer to a leader in the field in software-based battery diagnostic technology for e-mobility, developing technology that facilitates the safe adoption of EVs. Redline Detection’s headquarters facility brings together engineering, design, and manufacturing units. Parker has been a judge on SEMA Launch Pad on The History Channel and part of the Petersen Automotive Museum’s business incubator, sponsored by Rolex and Porsche, advocating for independent businesses, hands-on internships, and STEM education in the automotive industry. Redline Detection was the SEMA 2020 Manufacturer of the Year.

In her words: “I am empowered when I see leaders like Mary Barra forging progress with such determination, innovation, and vision. I aspire to lead with that kind of vision, fueled by both deep technical knowledge and heart.”

For more information, visit www.sema.org.

FLOWER MOUND, TX (03.20.25) – Uniden America proudly announces the strategic appointment of automotive industry expert J.J. Langguth, as National Sales and Dealership Manager, underscoring its unwavering commitment to innovation, growth, and leadership excellence.

Langguth’s career is marked by consistently driving growth and profitability, pioneering strategic collaborations, and implementing groundbreaking solutions within the 12v Retailer and Car Dealership sector.

Renowned for his expertise forging influential car dealership alliances, Langguth’s unique skillset is precisely aligned with Uniden’s growth strategy. His adeptness at establishing long-lasting relationships will significantly bolster Uniden’s expansion into New Car Dealership Growth and the rapidly evolving the Expeditor market.

“We’re thrilled to welcome J.J. Langguth to the Uniden family as our new National Sales and Dealership Manager,” said Ray Woolf, Director of Specialty Radar Sales for Uniden America. “JJ represents a significant milestone and truly excites our entire team. His unparalleled industry insight and proven revenue-driving leadership will be instrumental as we strengthen our dealership and expeditor segments. On a personal note, I’m delighted to come full circle and collaborate with JJ again to achieve new heights in our business.”

“After nearly three incredible decades with K40 Electronics, I’m energized to bring my extensive experience and passion to Uniden. Joining the Uniden team is a tremendous opportunity, and I look forward to collaborating closely with a dynamic group of dedicated professionals to drive continued success.” J.J. expressed.

Langguth’s leadership and strategic vision will enhance Uniden’s position as an industry frontrunner in automotive radar and laser detection technology, further reinforcing the company’s commitment to excellence and customer satisfaction.

About Uniden America: Uniden America Corporation, headquartered in Flower Mound, Texas, specializes in state-of-the-art radar detectors, laser protection systems, and automotive electronics, committed to innovation, quality, and performance.

Visit uniden.com for more.

TAMPA, FL (03.20.25) – DOW Technologies is proud to announce that it has been recognized with eight Quest for Quality Awards in CE Pro’s 16th annual competition. This marks the sixth consecutive year that DOW has earned awards, further solidifying its reputation for excellence in service, support, and innovation.

CE Pro’s Quest for Quality Awards celebrate the outstanding services provided by distributors and manufacturers in the custom integration industry. Winners are determined by votes from CE Pro’s readers, with over 12,000 industry professionals casting their ballots in this year’s competition.

DOW Technologies received recognition across a wide range of service categories, earning:
Platinum – Customer Service/General Communication
Platinum – Shipping Policies
Platinum – Website
Platinum – RMR Support Programs
Platinum – Social Media Presence
Gold – Dealer Programs/Incentives
Gold – Training Programs
Silver – Technical Support

“We are incredibly honored to receive these awards from our industry peers,” said Drew Fischer, vice president, home integration and specialty sales. “At DOW, we are committed to delivering the highest level of service and support to our dealers, and these recognitions reflect the dedication of our entire team.”

DOW’s strong performance in customer service, dealer programs, logistics, and digital presence underscores its continued investment in supporting integrators and small businesses.

“Our team takes great pride in making business easier for our dealers and providing the resources they need to succeed,” said John Yodzis, president & ceo of DOW Technologies. “These awards are a testament to the hard work and passion of our employees, and we are excited to keep raising the bar for service and support.”

DOW Technologies remains dedicated to enhancing its programs, services, and digital platforms to meet the evolving needs of the custom integration industry.

To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900.

LONG BEACH, CA (03.18.25) – JVCKENWOOD USA announces the retirement of Dave Hoag, Executive Vice President, following an impactful and celebrated career spanning over three decades. Dave began his journey in retail at Magnolia HiFi, then moved to the “supply side” with KENWOOD in 1994 as a Kenwood Rep in the Pacific Northwest. In 2002, he joined Sirius Satellite Radio as a Key Accounts Manager, then rejoined Kenwood in November 2004 as Western Region Manager. He quickly advanced to Director of Sales in 2006 and has since played a significant role in shaping the company’s growth and success.

Throughout his tenure, Dave has cherished every relationship built, emphasizing the importance of humility, respect, trust, and shared goals. He has expressed immense pride in the remarkable individuals he’s had the pleasure of developing, mentoring, and growing alongside—employees, representatives, and dealers alike. Dave’s leadership philosophy consistently focused on empowerment, trust, and autonomy, allowing those around him to flourish and excel in their roles.

Reflecting on his impactful career, Dave shared, “Empowering people has always been the cornerstone of my leadership style. Allowing individuals the freedom to learn and grow, even if it involves occasional failure, has been crucial in fostering an environment where true learning can occur, and each person will achieve their highest potential. I’m incredibly grateful for the dedicated and talented people I’ve been fortunate to work alongside.” He also expressed deep appreciation for the unforgettable relationships he’s built with dealers, and representatives. “To the amazing retail leaders in this industry (you know who you are) that played a key role in my personal development and business ethic, sometimes through hard-knocks in the head, humor, or just a drink, THANK YOU. I wouldn’t be the person I am today without you and WISH YOU ALL THE BEST.”

In retirement, Dave looks forward to enjoying quality time with his family, traveling, learning to fish, and creating new memories.

JVCKENWOOD USA Vice President of Sales, John Lucas, expressed his gratitude, stating, “Dave’s commitment and contributions to our company are immeasurable. His strategic leadership and empowerment have significantly shaped our culture and driven success. He will be deeply missed, but his legacy will continue to inspire us.”

JVCKENWOOD USA congratulates Dave Hoag on his retirement, celebrating his lasting legacy and wishing him a fulfilling and joyful next chapter.

For additional information about JVCKENWOOD USA and its portfolio of brands, visit www.jvckenwood.com.

ORLANDO, FL (03.18.25) – VOXX Electronics Corporation (VEC), a wholly owned subsidiary of VOXX International Corporation (NASDAQ: VOXX) and a leading innovator in aftermarket automotive electronics, connected car solutions, and vehicle interior enhancements, is pleased to announce that it’s LEATHER CRAFT brand will be hosting 2 training sessions during the MasterTech Expo in Mesa, AZ. The trainings will be held at the MESA Convention Center on Friday, March 21st in room Palo Verde 2 and on  Saturday, March 22nd in room Delta D, 7:00PM – 9:00PM MST, at which times the LEATHER CRAFT team will guide you on why you should be in this business and how to get into it.

The LEATHER CRAFT training sessions will provide you the tools, confidence, and strategy to capitalize on this opportunity and grow your business. You will learn the stages of development and essential steps to enter into this business. Show up and gain practical insights and knowledge to tap into this profitable segment. Perhaps you’re starting out in the field or simply an automotive professional seeking new skill sets, this class is for you. Don’t miss out!

LEATHER CRAFT will also be featured in booth #404 with a selection of other VOXX Electronics products. Stop by during the MasterTech Expo to meet the team and see LEATHER CRAFT’s products in person.

For more information about LEATHER CRAFT, VOXX Electronics Corporation, and their range of automotive aftermarket solutions, please visit http://www.leathercraft.pro/ and https://www.voxxelectronics.com.

GRAPEVINE, TX (03.18.25) – JVC Mobile Entertainment made headlines at Hotshots Reloaded 2025 with their groundbreaking Direct Replacement line of products. The event, which was hosted at the Hilton DFW Lakes Executive Conference Center, featured two breakthrough head units: KW-Z800AW and KW-Z1000AW, which are set to transform aftermarket car audio integration. The venue itself was held at an off-site location called Crashed Toys auction house in Dallas, Texas. Many attendees commented on the venue was a perfect choice due to the fun aesthetic of the location.

JVC contracted heavy hitters within the industry to offer the very best within their respective fields. CMA Networks was contracted to provide their world class services in recording and helped JVC expand their video resource library. Dean and Fernando; renowned car audio installers and internet personalities associated with Five Star Car Stereo, were invited to do a live installation of the new product category, Direct Replacement. And Chris Teerlink of Provobeast; a successful YouTube creator was invited to provide his expertise on how to make an impact in your online presence.

The main portion of the event had Josh Bowen, Marcus Vasconcellos, and Kelvin De Leon Rivera of JVCKENWOOD offering insight on this new product category while also doing a deep dive on the features and form factor. The live installation performed by Dean and Fernando demonstrated the ease of installation and provided an understanding of the actual application of the products. While Saturday offered a close look on this new product category; Sunday shifted the focus and discussed various strategies on how to drive success for attendees. Chris Teerlink of Provobeast spoke at the event, offering a unique point of view about marketing on social media platforms. Being a successful YouTube influencer, his perspective was extremely valuable in increasing presence on these platforms. Within that same time Steve Cote and Kelvin De Leon Rivera offered valuable knowledge and resources attendees can use to expand their customer base.

The newly launched Direct Replacement receivers set a new standard in the industry, offering seamless installation and expanded vehicle compatibility. Contrary to other aftermarket options, these models prevent the need for big dash kits and extensive changes. Josh Bowen, JVCKENWOOD Marketing Manager, pointed out the revolutionary nature of this new category, noting:

“This product will change the car audio industry for the better; it gives us hope for the future of aftermarket receivers by adapting to the new footprint that the OE manufactures have put in place for quite some time now.”

The event garnered tremendous attention, with aftermarket industry professionals eager to understand how the KW-Z800AW and KW-Z1000AW will revolutionize the aftermarket industry. JVC officials took the participants through the game-changing design, pointing out its ability to streamline installations and enhance product lines for installers and retailers. With Direct Replacement, JVC isn’t just introducing another head unit—they’re changing the way the business of aftermarket receiver replacement is done.

For direct replacement or custom installations, these solutions provide a premium, OEM-quality upgrade with performance and features customers demand today. The response at Hotshots Reloaded 2025 confirmed that the Direct Replacement category is set to make waves across the industry. Installers, retailers, and car audio enthusiasts alike can look forward to a smarter, more efficient, and better-integrated solution for aftermarket upgrades.

For more details on Direct Replacement receivers, visit us.jvckenwood.com

PHOENIX, AZ (03.14.25) – MiTek Electronics & Communications (MTX) announced a partnership with Hazim Jainoor of Aligned Sales & Marketing Group (ASM) to represent MTX Powersports in Southern California, Southern Nevada, Arizona, and New Mexico. With an impressive track record of driving brand growth and market expansion, Jainoor brings invaluable expertise and strategic insight to further strengthen MTX’s powersports industry presence.

“We are beyond excited to join forces with MTX,” said Hazim Jainoor, Principal at Aligned Sales & Marketing Group. “Their commitment to innovation and quality aligns perfectly with our mission to deliver premium brands to our retail partners. Together, we look forward to driving growth and success in the marketplace.”

“We are excited to have Aligned Sales & Marketing Group, Hazim Jainoor join our team to represent MTX Powersports in So Cal, So Nevada, Arizona, and New Mexico,” said Ceasar Olaes, Regional Sales Manager at MTX. “Our extensive powersports line up and his industry knowledge, passion, and strategic vision align seamlessly with our commitment to delivering a “Serious Sound for the Ride” experience. “

For more information about MTX and its industry-leading products, visit www.mtx.com.

CHICAGO, IL (03.14.25) – January 22 2025 – AXPONA (Audio Expo North America), the largest high-end audio event in North America, is excited to announce the debut of its Car Audio Showcase at the 2025 edition, which will be held from April 11-13 at the Schaumburg Convention Center. In partnership with the International Auto Sound Challenge Association (IASCA), AXPONA is expanding its footprint to include the growing trend of high-fidelity car audio, offering car enthusiasts and industry professionals a unique opportunity to explore cutting-edge car audio systems and innovations.

“The Car Audio Showcase is a groundbreaking addition that taps into the increasing demand for high-fidelity audio systems in vehicles. As in-car audio technology has evolved dramatically over the past decade, car audio enthusiasts are looking for the same clarity and precision they experience in their home systems,” said Liz Smith, AXPONA. “The Car Audio Showcase will bring these high-end systems into the spotlight, offering attendees an immersive experience like never before.”

“We’re thrilled to be part of AXPONA’s inaugural Car Audio Showcase. Our IASCA team can’t wait to demonstrate the incredible potential of car audio and show the world what’s possible when passion, precision, and technology come together. We’re redefining expectations of automotive sounds and encourage seasoned audiophiles and novices to swing by the showcase for a demo session,” said Travis Chin, President of IASCA.

A New Level of Sound at AXPONA

This year’s Car Audio Showcase will feature a thrilling Sound Quality (SQ) competition, live demonstrations, and interactive exhibits highlighting some of the best in-car audio technology from top-tier manufacturers and dealers from around the world.

AXPONA’s live Sound Quality (SQ) competition will feature manufacturers and consumers who will compete for top honors in achieving unparalleled sound clarity and precision in custom-built car audio systems. Competition vehicles will be on the expo floor in a designated area and also be available for spectator demos throughout the show.

Attendees will be able to engage directly with leading car audio brands and see their innovations up close. With interactive displays and hands-on demonstrations, visitors will witness the performance and capabilities of cutting-edge products firsthand. Notable exhibitors include:

• Apex USA
• Audio Wave, USA
• Coherence Systems
• ESB Audio
• Delorean
• Harman International
• Malbork
• Zapco

Open to the public, AXPONA offers a variety of ticket options for attendees.

TICKETS:

1 Day – $30 online, $35 onsite

Multi-Day – $60 online, $95 onsite

Gen Z Pass – $15 online, $20 onsite

All general admission tickets grant access to the exhibits including Listening Rooms and Exhibit Hall, as well as educational seminars, live music, and special events.

AXPONA opens Friday, April 11 10am-6pm; Saturday, April 12 10am-6pm; and Sunday, April 13 10am-4pm.

For more information on ticketing and ticketing options, please visit www.axpona.com/register.asp

INDIANAPOLIS, IN (03.11.25) – The Lucas Oil Stadium grounds were active throughout the day on Saturday, March 9th. It was sunny but chilly outside as vendors had their tents with displays set up outside. PowerBass had a strong presence in the Privateer Paddock area. Power Bass, National Sales Manager, Jeff Falk was in the house along with the area representative Keith Selby Cardinal Sales Principal. Selby arranged for area retailers Adrenaline Cycles and Central Kentucky Motorsports team members to be in the booth. At 7PM that night the action started on the track inside the Lucas Oil Stadium as riders raced around the track and over mounds as a crowd reported to be at 50,000 roared their approval in the stands.

Jeff Falk related “It was a great event. A big turnout and spectators loved the music coming from our award-winning PowerBass Soundbars coming out of the Privateer Paddock booth. The event provided a lot of great exposure for the PowerBass brand and our products. Spending time with two proactive retailers was very informative to get their views from the territory.”

“The event drew a great crowd through the day and everybody was really happy and excited for the action on the track that night. This was my first Supercross event and the crowd in the Lucas Oil Stadium was really engaged in the action. Spending time with dealers Dan and Chris let us know what their customers were looking for to add audio on the trails” Keith Selby commented.

Adam Peterson, owner of Adrenaline Cycles, traveled to the event from London, KY over 250 miles away. “Our time spent outside in the Privateer Paddock booth was a great opportunity for me along with Dustin Greene, our in-house tech, to talk about PowerBass Soundbars and what enthusiast and riders are looking for as they upgraded their rides for the coming season. Connecting with riders too. Our main business is actually selling UTVs and Side X Side vehicles and adding audio upgrades. The PowerBass products have been great for customers at our store.”

Attempts to contact Chris Johnson at Central Kentucky Motorsports were not successful on Monday, March 10th.

PowerBass VP, Erik Harbour, stated “Partnering with Privateer Paddock has been a great opportunity for us to connect with enthusiasts and consumers in their set up at Supercross events across the country. This visibility is expanding enthusiast’s interest in adding PowerBass audio upgrades and other products to their rides. In addition, dealers attending the Supercross events have a fun day and racing experience they will remember for a long time.”

Super images provided by Keith Selby.

Visit powerbassusa.com for more.

AUBURN HILLS, MI (03.11.25) – Alps Alpine North America, Inc. (“Alpine”) names Dan Sparks as the Director of National Sales for the Alpine Brand Aftermarket Division. Sparks brings a strong repertoire of sales and leadership experience to the position in addition to six years of service to the Alpine Brand Aftermarket Division.

“We are thrilled to announce that Dan Sparks has accepted the role of the Director of National Sales,” said Kunihiko Sato, Executive Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Dan has a long history with the Alpine brand, and we are confident that he will continue to provide value and exceptional sales support to our retailers.”

After a successful stint as an Alpine Sales Representative at Online AV, Sparks began his career with Alpine in 2019 as a District Sales Manager, responsible for the growth and success of the Alpine Brand in the Midwest Region. Afterward, Sparks transitioned to a Senior Sales and Marketing Analyst in 2022, extending his support to the entire Alpine dealer base in North America. In 2024, Sparks spearheaded the “New Business Development” team, a new department that sought to showcase the Alpine product line to a new audience to strengthen the brand’s reputation and create new opportunities.

“It is truly an honor to take on this new role,” said Dan Sparks. “My affinity for the Alpine brand started when I was a teenager and has grown into a passion that gets poured into this business every day. I appreciate the opportunity and feel very blessed to be able to contribute to such a talented team.”

As the Director of National Sales, Sparks will oversee all sales activities for the Alpine Brand, supporting an extensive network of instore and online Alpine retailers throughout the United States.

Visit alpine-usa.com for more.